Report details trust in generative AI is dependent on accuracy of output and transparency, with 86% saying establishing ethical guidelines and standards is crucial
NEW YORK — March 13, 2024 — LexisNexis® Legal & Professional, a leading global provider of information and analytics, today released results from its inaugural LexisNexis Future of Work Report, which demonstrated a significant positive stance in trust and attitudes toward generative AI (GenAI). The survey of more than 500 professionals across diverse industries worldwide revealed that 72% of professionals anticipate a positive impact from GenAI on daily work. In contrast, 82% expect it to take over a range of repetitive administrative tasks, allowing organizations to increase productivity and accelerate growth.
The report most notably showed that despite looming concerns over job security and satisfaction, only 4% see GenAI as a threat to job security, while nearly half (45%) noted job satisfaction had improved thanks to GenAI. The positive perspective extended to the impact professionals see for overall organizational performance, with 74% expressing some degree of optimism.
“The recent and rapid rise of GenAI marks a pivotal shift in how organizations must operate and strategize. LexisNexis embarked on this survey to shed light on how GenAI technology intersects with the realities of our professional lives and can improve how we perform our work,” said Todd Larsen, President, Nexis Solutions, a division of LexisNexis. “We believe that through collaboration and a shared understanding of GenAI, organizations can adopt and embrace the massive opportunities it provides which is why this is exactly what we are focused on at LexisNexis.”
Additional insights and findings show:
- GenAI’s Value and Industry Potential: GenAI is seen as adding value across a myriad of industries, including risk and legal, marketing and sales, corporate IT, strategy and finance and more. Industries poised to benefit most from GenAI include consultancies, legal services, financial services, and media and entertainment, among others.
- Seismic Shift in Acceptance and Use of GenAI: Ninety-six percent of business professionals say technology is crucial to organizational success. Additionally, 92% of professionals are curious about GenAI’s creative potential, with 86% noting a willingness to embrace GenAI for both creative and professional work. GenAI is also viewed as a useful tool and operational game-changer, with 69% of respondents using GenAI to assist with daily tasks.
Trust in GenAI Dependent on Accuracy of Output and Transparency
While organizations are bullish on AI, they must address apprehensions and build guardrails to counter mistrust with GenAI. Concerns range from data privacy issues to ethical questions about algorithmic bias and decision-making transparency. Nearly nine in ten professionals rank the quality and accuracy of the output as the #1 consideration in selecting a GenAI tool, and 86% say establishing ethical guidelines and standards is crucial. When it comes to building trust, a resounding majority (97%) say that human validation of GenAI outputs is important, and 80% report that ensuring systems are transparent and explainable is necessary.
To access LexisNexis’ entire Future of Work report and more details, please visit https://professional.lexisnexis.com/en-us/future-of-work-2024. For more information on leading legal AI tools from LexisNexis, also visit www.lexisnexis.com/genai.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Leela Bozonelis
Email: leela.bozonelis@lexisnexis.com
Job Title: Global Product Marketing Director
IMS Legal Strategies Welcomes Juris Medicus
PENSACOLA, FL | IMS Legal Strategies, the award-winning professional services firm specializing in litigation consulting and expert witness placement, announced today that Juris Medicus will begin using the co-branded name, IMS Legal Strategies | Juris Medicus. The San Antonio-based medical expert sourcing provider merged with IMS, uniting their complementary expert witness services to support clients in cases that include complex medical issues.
“Our mission at IMS is to always listen to our clients and find ways to address their needs through innovation and best-in-class talent and methodology. This approach motivated us in 2022 to partner with the talented team at Juris Medicus to provide exceptional service to our clients with their cases requiring medical expertise. Since then, we have been diligently working behind the scenes on integration with Juris Medicus to enhance and align our service lines and brands. Together, we offer unparalleled resources and methodologies to secure the precise medical expertise and testimony our clients need to bolster their cases,” said IMS Chief Executive Officer James Crane.
IMS covers a comprehensive range of expert witness services, including a renowned custom search process for independent experts within all subject matters and staff experts specializing in data science, statistics, finance, and economics. Juris Medicus adds an expansive expert panel to the mix with more than 450 experts spanning 85+ medical specialties and subspecialties.
As the industry’s only fully integrated litigation consulting team, IMS is the leading provider of dispute resolution services across the entire lifecycle of high-stakes disputes. In addition to expert witness placement, advisory services include jury and trial consulting, visual advocacy, and presentation technology. The IMS footprint extends coast-to-coast in the US, with a foothold in the UK to offer its services worldwide.
About IMS Legal Strategies
IMS Legal Strategies is a professional services firm that partners with the most influential global law firms and corporations to elevate their legal strategies. Through every stage of dispute resolution, IMS provides the full suite of sophisticated advisory services lawyers need to prevail—world-class expert witness placement, specialized litigation consulting, cutting-edge visual advocacy, and flawless presentation delivery using state-of-the-art technology.
Whether identifying expert witnesses from any industry and discipline, developing themes and demonstratives, preparing witnesses for depositions and hearings, conducting focus groups and mock trials, or guiding jury selection and voir dire, we work collaboratively with our law firm partners to strengthen their cases. IMS offers a fully integrated international team with decades of practical experience in more than 45,000 cases and 6,500 trials. Our trusted expertise is hard-earned. Together, we win. Visit imslegal.com for more.
Contact Information
Name: Lauren Fay
Email: press@imslegal.com
Job Title: Senior Communications Manager
ICNA Relief Will Serve 25,000 Families Nationwide During The Month of Ramadan
The Ramadan Food Box distribution program seeks to address food insecurity and provide community members with spiritually fulfilling foods during the month of fasting.
(New Hyde Park, NY, 03/08/2024) – On Friday, March 8th, ICNA Relief a major muslim organization will begin its Ramadan. Food Box distribution across its network of 50+ food pantries in 42 states, reaching over 25,000 families. Ramadan, the month of fasting observed by Muslims worldwide, starts on the evening of Sunday, March 10th.
With the cost of groceries skyrocketing nationwide, many families are facing moderate to severe rates of food insecurity, and evermore so Supplemental Nutrition Assistance Program (SNAP) benefits not keeping up with inflation.
Access to nutritious food is a basic human right, yet more and more American families are struggling to put food on the table. For individuals who observe halal, the challenge is to find culturally important foods that meet their faith-based dietary guidelines.
Research shows that there is a lack of access to halal options at food pantries, even in cities with a significant Muslim population, in major metropolitan areas such as New York City, Chicago, Dallas, Houston, Atlanta, Detroit and Los Angeles to name a few.
ICNA Relief is committed to addressing this gap and meeting the ongoing needs of members of the Muslim community and beyond by raising awareness of food and nutrition insecurity and its implications.
The Food Box distribution will serve low-income, refugees, migrants, and other families in need during the upcoming month of fasting. The food boxes will include staple pantry items such as rice, flour, oil, and specialty foods traditionally consumed during Ramadan. The distribution is made possible through food and monetary donations from local communities across the U.S.
“Ramadan is a special time of year for Muslims, encouraging increased self-awareness, righteousness, and empathy so we can be more responsive to the needs of our neighbors,” says Zahid Hussain, Director of Hunger Prevention. “Currently, many families are struggling to put food on the table due to record high inflation, and we want to ensure that they have access to the culturally appropriate and spiritually fulfilling foods that they need to open their fasts. None of this is possible without our partners, volunteers, and donors, and we are very grateful to have them by our side.”
About ICNA Relief
ICNA Relief is a national domestic relief and faith-based organization that is part of the Islamic Circle of North America. With thousands of trained volunteers nationwide ready to help in times of need, ICNA Relief’s mission is to serve the community at large through social service programs such as disaster relief and transitional housing for women and children. For more information about ICNA Relief’s efforts, visit www.icnarelief.org. ICNA Relief USA is headquartered at 1529 Jericho Turnpike, New Hyde Park, NY 11040.
For questions or interview requests, please contact Zahid Hussain, Director of Hunger Prevention: 214-298-5857, zhussain@icnarelief.org.
Contact Information
Name: Zahid Hussain
Email: zhussain@icnarelief.org
Job Title: Director of Hunger Prevention:
National Advertising Division Finds Certain Claims for Biossance Skincare Products Supported; Recommends Amyris Clean Beauty Modify or Discontinue Others
New York, NY – March 7, 2024 – BBB National Programs’ National Advertising Division determined, as part of its routine monitoring program, that Amyris Clean Beauty, Inc. provided a reasonable basis for the claims:
- “Our 100% sugarcane derived squalane is ethically and sustainably sourced”; and
- Squalane is “a hero ingredient in *every* Biossance formula? This miracle multitasker locks in weightless moisture, calms and protects, and improves elasticity.”
However, the National Advertising Division (NAD) recommended that Amyris:
- Modify the claim “Clean ingredients and clean formulas – we ban over 2000 ingredients that are known to be toxic to you and the environment” to reflect the banned ingredients that are typically used in cosmetics products;
- Discontinue the claim “keeping 2 million sharks every year safe from liver harvesting” or modify it to avoid referring to a numerical figure; and
- Discontinue the claim “All of our ingredients are also ethically and sustainably sourced.”
Under the Biossance brand, the synthetic biotechnology company Amyris creates and markets cosmetic products that feature sugarcane-derived squalane. Squalane has historically been derived from shark livers.
Clean Ingredients Claim
The claim “Clean ingredients and clean formulas – we ban over 2000 ingredients that are known to be toxic to you and the environment” appeared on the Biossance Sustainability webpage. While Amyris provided many sources for its banned ingredients as support for the challenged claim, the National Advertising Division (NAD) found that it is not clear whether the over 2,000 ingredients Amyris does not use in its products are associated with cosmetic products. Therefore, NAD recommended modifying the claim specifying banned ingredients typically used in cosmetic products.
Sustainability Claims
In support of its claim “keeping 2 million sharks every year safe from liver harvesting,” Amyris calculated the number of sharks saved based on 2012 data regarding an estimated number of sharks killed and an estimate as to the global demand for shark liver oil. However, the National Advertising Division (NAD) determined that absent more certainty as to the number of sharks killed and the amount of shark liver oil used by the cosmetics industry, there is no reliable figure as to the amount of sharks saved. Therefore, NAD recommended that the claim be discontinued or modified to avoid referring to a numerical figure. NAD noted that nothing in its decision prevents Amyris from making a more general claim that sharks are not harvested for squalane found in Biossance products.
NAD determined that Amyris provided a reasonable basis for the claim “Our 100% sugarcane derived squalane is ethically and sustainably sourced” based on a 2022 certification, which required adherence to various criteria and indicators relating to sustainable farming and milling.
Regarding the claim “All of our ingredients are also ethically and sustainably sourced,” NAD determined that while Amyris’ Supplier Code of Conduct might demonstrate its commitment to ensuring that ingredients are ethically and sustainably sourced, it does not demonstrate that all ingredients are, in fact, ethically and sustainably sourced. Therefore, NAD recommended that the claim be discontinued or modified to better fit the evidence in the record.
Efficacy Claim
As support for its claim “Did you know our squalane is sugar-cane derived and it’s a hero ingredient in *every* Biossance formula? This miracle multitasker locks in weightless moisture, calms and protects, and improves elasticity” Amyris relied on three studies that assessed the impact of squalane, in the form and range of the amount found in the Biossance products, on these objectively measurable attributes.
After reviewing the evidence, the National Advertising Division (NAD) determined that the claim “[i]t’s a hero ingredient in *every* Biossance formula? This miracle multitasker locks in weightless moisture, calms and protects, and improves elasticity” is supported by a reasonable basis.
In its advertiser statement, Biossance stated that it “will comply with NAD’s recommendations” although it disagrees with certain aspects of the decision.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
In Reopened Case, National Advertising Division Recommends Dakota Nutrition Discontinue Certain Dietary Supplement Claims
New York, NY – March 6, 2024 – In a reopened case arising from an advertiser petition of a 2022 decision, BBB National Programs’ National Advertising Division recommended that Dakota Nutrition, Inc. discontinue challenged express and implied claims that its Extra Strength Elderberry 3-in-1 Immune Booster Capsules, Extra Strength Elderberry Gummies, and Immune Defense 7-in-1 Immune Booster Capsules (Elderberry Supplements) contain the ingredient elderberry.
The claims at issue, which appeared on Dakota’s website, Amazon product pages, and on product labels were challenged by Nature’s Way Brands, LLC.
In a 2022 challenge brought by Nature’s Way, the National Advertising Division (NAD) determined that Dakota did not have a reasonable basis for the challenged claims that its Elderberry Supplements contain elderberry, and noted that Dakota did not submit any support for the claims that elderberries are antioxidants or that they contain certain amounts of antioxidants.
Therefore, NAD recommended that Dakota discontinue all challenged claims that relate to the presence and quantity of elderberry in its Elderberry Supplements. Based on NAD’s recommendation, Dakota agreed to discontinue the claims.
In 2023, NAD granted Dakota’s petition to reopen the decision, pursuant to NAD Procedures, based on a new expert report as well as new testing on the raw material used in Dakota’s Elderberry Supplements.
After reviewing this new evidence, NAD concluded that it did not provide a reasonable basis to support Dakota’s advertising that its Elderberry Supplements contain European Elderberry and recommended that Dakota discontinue the challenged claims, including:
- “elderberry capsules,”
- “elderberry gummies,“
- “black elderberry extract (150mg),”
- “150mg elderberry per serving,”
- “150mg of Black Elderberry,”
- “150mg of Sambucus Nigra Extract,”
- “elderberries are very high in antioxidants,” and
- “extra strength antioxidant.”
In its advertiser statement for the reopened case, Dakota stated that it “has previously discontinued the sale of its elderberry products, and therefore agrees to continue to comply with NAD’s recommendation” while noting that it “strongly disagrees with NAD’s conclusion” that the new evidence “does not satisfy the reasonable basis standard.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
National Advertising Division Recommends Smarter Reviews, a Product Review Site, Discontinue or Modify its Rankings and Review Format
New York, NY – February 27, 2024 – Following a challenge brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, the National Advertising Division recommended that product review site, Smarter Reviews:
- Discontinue its rankings and reviews format, or
- Modify its advertising to avoid conveying a message that the review and rankings webpages and the reviews and rankings themselves are unbiased, genuine, and independent and on an unbiased and objective review site.
In a Google search result, the claim, “2023’s Top Eye Treatment for Refreshed, Youthful-Looking Eyes: We reveal the top 5 products for reducing & preventing the look of aging skin around the eyes,” appeared as part of an article on Smarter-Reviews.com.
The National Advertising Division (NAD) inquiry focused on whether the challenged claims in both the Google Search result and the eye cream rankings on the Smarter-Reviews.com website reasonably conveyed that they were independent and objective, when, in fact, they are advertisements.
During the inquiry, Smarter Reviews modified its webpage to add several disclosures that the webpage is advertising for TruAlchemy’s Eye Elixir, the #1 ranked product, including “owned and operated by Scale Media, Inc.”
While NAD appreciated the changes made by Smarter Reviews, NAD determined that it was not sufficiently clear that the content is advertising, noting that the reviews and rankings on the webpage appear to be the product of a dispassionate, independent analysis conducted by an editorial team.
NAD concluded that when advertisers control review websites, a disclosure, even if clear and conspicuous, may not be sufficient to alert consumers that the review is created or sponsored by the advertiser and advertising websites. Further, NAD found no evidence that Smarter Reviews has the expertise it purports to have in reviewing and ranking products, nor is there evidence that the endorsement is based on the expertise the website purports to have.
In its advertiser statement, Smarter Reviews stated that it “agrees to comply with NAD’s recommendations” although it “believes that the content and the disclosures on Smarter Reviews clearly and conspicuously explain the nature of the relationship between the products advertised and Scale Media, consistent with the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information:
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
Following National Advertising Division Challenge by Bic USA, Calico Voluntarily Discontinues Claims for Scripto Aim ‘n Flame MAX Lighter
New York, NY – February 26, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by Bic USA Inc., Calico Brands, Inc. discontinued claims that its Scripto® Aim ‘n Flame® MAX Lighter is the “#1 Selling Multi-Purpose Lighter.”
Calico Brands informed the National Advertising Division (NAD) that it permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Calico Brands stated that it “will comply with NAD’s recommendations” and noted that although it “believes that a variety of data can support the advertising of its Scripto lighter” it has “voluntarily discontinued the statements that were being challenged.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
National Advertising Division Recommends Stihl Discontinue Unqualified “Made in America” Claims for Outdoor Power Equipment
New York, NY – February 22, 2024 – In a challenge brought by Milwaukee Electric Tool Corporation, BBB National Programs’ National Advertising Division recommended that, in connection with its outdoor power equipment, Stihl Incorporated:
- Discontinue its unqualified “Made in America” claims; and
- Modify its “Made in America” claims to make clear that not all (or virtually all) of its products are made in the United States and that not all (or virtually all) of the parts of those products are from the United States.
The challenged claims, on Stihl’s website, social media, commercials, and print ads stated that its products are “Made in America.” The claim was made in connection with the brand generally in a variety of contexts (at times with power tools visible in the ad) along with images of the American flag. Stihl usually included a disclosure stating, “A majority of STIHL products sold in America are made in America of U.S. and global materials.”
NAD concluded that notwithstanding the disclosure, consumers would take away a broad, unqualified message that all or virtually all of its products – and all or virtually all of those products’ parts – are made in America.
Since there was no evidence in the record to support this broad unqualified message, NAD recommended that Stihl:
- Discontinue its unqualified “Made in America” claims; and
- Modify its “Made in America” claims to make clear that not all (or virtually all) of its products are made in the United States and that not all (or virtually all) of the parts of those products are from the United States.
NAD noted that nothing in its decision would prevent Stihl from making a properly qualified “Made in America” claim as to the specific products and/or parts that are actually made in America.
Further, NAD recommended that Stihl modify its advertising to avoid conveying the messages that:
- Stihl’s product line meets the FTC’s requirements to be designated as “Made in America.”
- All of Stihl’s products are made in America.
- All of Stihl’s parts are made in America.
- All products and their constituent parts in Stihl’s advertisements are made in America.
- Stihl’s products are all or virtually all made in America.
- Stihl’s parts are all or virtually all made in America.
- Stihl’s products have no or negligible foreign content.
- The parts in Stihl’s products have no or negligible foreign content.
- Some companies cannot claim that their products are Made in America, but Stihl can.
In its advertiser statement, Stihl stated that it “agrees to comply with NAD’s recommendations” although it “believes that its advertising verbiage and methods have truthfully conveyed its qualified Made in USA claims.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim
New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge brought by Verizon Communications Inc., BBB National Programs’ National Advertising Division recommended that Charter Communications, Inc. discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).
The challenged claim appeared in commercials for Spectrum Mobile comparing costs between two couples with different mobile carriers. “George and Heidi” with Verizon stand under a “Verizon” heading and “Dan and Tina” with Spectrum Mobile and stand under a “Spectrum Mobile” heading. Under the headings, both couples are shown to have two lines, unlimited data, and nationwide 5G. Large print text states that Spectrum Mobile customers “SAVE OVER $1,500 FIRST YEAR.” George and Heidi are told that they pay “way too much” and decide that they are “switching to Spectrum.”
NAD considered whether a consumer interested in maximizing savings would reasonably assume that the comparison involves the two least expensive or entry-level plans. NAD concluded that while Charter may compare the pricing of two plans at different “tiers” within the carriers’ offerings, in this context, it must be clear that the lowest tier Spectrum Mobile plan is being compared with a plan that is not Verizon’s lowest tier plan.
In addition, NAD considered whether the advertising omits material information, specifically, the requirement that one must have Spectrum Internet to take advantage of the offer for Spectrum Mobile. NAD determined that the disclosure that Spectrum Internet is required is not clear and conspicuous.
For these reasons, NAD recommended that Charter discontinue the claim that “With Verizon, George and Heidi pay way more for their two unlimited lines,” along with several other claims including “ONLY $29.99 / MO FOR 12 MOS;” “SAVE OVER $1,500 FIRST YEAR;” “$1,516.68 Savings First Year;” “No Hidden Fees;” “No Added Taxes,” or modify the claim to clearly and conspicuously disclose the Spectrum Internet requirement as well as the plans forming the basis of the price comparison and otherwise avoid conveying the message that Verizon does not offer a lower price tier.
In its advertiser statement, Charter stated that while it “disagrees that its existing disclosures were insufficient” it “will comply with NAD’s recommendations to improve the disclosures it includes with its savings claim for Spectrum Mobile.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
“Innovation Momentum 2024: The Global Top 100″ report reveals world’s most dynamic innovators using patent data
In “Innovation Momentum 2024: The Global Top 100” LexisNexis uncovers which companies, industries and regions are driving innovation forward
NEW YORK, February 21, 2024 – Select companies in the pharmaceutical, semiconductor and information technology industries are pushing innovation at a remarkable pace, while new advances in the automotive industry are also driving innovation, according to new data measuring patent quality and quantity.
LexisNexis® Legal & Professional, a leading global provider of information and analytics, today released the third edition of its “Innovation Momentum: The Global Top 100” report. The annual study analyzes patent data to reveal how the pace and focus of innovation have evolved over the past two years. It identifies the top 100 companies that continue pushing boundaries in their respective fields by evaluating both the quality and volume of a company’s patents, differentiating between small, high-quality portfolios and large, well-maintained ones – an approach that allows recognition of genuine innovators that outperform their peers and push boundaries in their technology field.
Key Insights:
- Industry Distribution: The pharmaceuticals industry retains the top spot, with consistent innovation. Semiconductors hold second place with strong growth, building on pandemic-fueled needs for digital adoption. Meanwhile, the automotive industry contributes more strongly to the top 100 list than last year.
Table 1 The breakdown of the number of innovators by industry and region.
- AI Innovation Landscape: The report touches on the AI innovation landscape, showcasing companies like Nvidia and Juniper at the forefront of AI development. Juniper shows a steady portfolio increase with high quality patents being cited by Cisco, Huawei and Broadcom, making them an interesting acquisition target for Hewlett-Packard Enterprise.
- Advancements in Autonomous Driving: Companies like Aptiv and Tesla are highlighted for their focused efforts in autonomous driving and autonomous vehicle technologies. Tesla has increased its patent portfolio size by almost 14% within the last two years, developing high-quality patents that are referenced extensively by major players like Ford, Hyundai Motor, VW Group, Toyota, and others looking to build on Tesla’s innovations.
- Global Distribution of Innovators: S.-based companies excel in Pharmaceuticals and Information Technology, while Asia dominates in Electronics and Semiconductors, according to the new report. Notably, whereas China and Korea remain the Asian powerhouses, the inclusion of China’s Mainland companies dropped from 13 (last year) to only 7.
- New Entrants: The report introduces 24 new entrants to the list, including notable newcomers like German company ZEISS, provider of the glass for Apple’s new VR Vision Pro, and Japan- headquartered Daikin, which has put an emphasis on sustainability in their heating, ventilating, air conditioning and refrigerating (HVAC&R) innovations.
- Strategic Significance of Intellectual Property: The report acknowledges the strategic significance of intellectual property, exemplified by companies like IBM, which has transitioned to a value-driven approach in managing its patent portfolio.
- Qualitative Patent Strategies: Key companies such as CATL, Tempus Labs, and STMicroelectronics are identified for their innovative patent strategies, showcasing their unique
- Role of Smaller Companies: Smaller companies like Mirati Therapeutics and Splunk are recognized for their agility and niche expertise, which made them attractive M&A targets for Bristol-Meyers Squibb and Cisco, respectively.
- Academic Focus Areas: Academia’s focus on healthcare and chemistry is highlighted, with significant patent holdings in these areas by organizations like Broad Institute and Mass General Brigham, along with the rising importance of data analytics and AI in academic IT
“With technology rapidly redefining markets, success depends on tracking innovation trajectories and signals. For C-suite executives and investors alike, these data-driven innovation insights are indispensable for strategic planning and decision-making. The report highlights emerging innovation powerhouses across sectors that deserve a place on every corporate radar. Its insights also suggest potential partnerships and M&A opportunities that could shape competitive positioning.” said Marco Richter, Head of Global Customer Success for LexisNexis® Intellectual Property Solutions.
The full report is available for download at https://www.lexisnexisip.com/innovation-momentum-report.
It provides data-driven insights into the world’s leading innovators and the dynamics driving technology development.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About LexisNexis® Intellectual Property Solutions
LexisNexis® Intellectual Property Solutions bring clarity to innovation for businesses worldwide. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations, and ultimately achieve competitive advantage for their business. Our broad suite of workflow and analytics solutions (LexisNexis® PatentSight+™, LexisNexis Cipher™, LexisNexis® IPlytics™, LexisNexis PatentOptimizer®, LexisNexis PatentAdvisor®, and LexisNexis TotalPatent One®, LexisNexis® IP DataDirect), enables companies to be more efficient and effective at bringing meaningful innovations to our world. We are proud to directly support and serve these innovators in their endeavors to better humankind.
Media Contact:
Holger Zimmer
Global Director Strategic Communications and Partnerships
Holger.Zimmer@LexisNexis.com
+49 151 176 636 75