New York, NY – November 7, 2025 – Following a challenge submitted by Pfizer, Inc., BBB National Programs’ National Advertising Division will refer BridgeBio Pharma Inc. to the relevant government agencies for review and possible enforcement action for failure to participate in the National Advertising Division (NAD) inquiry. Pfizer and BridgeBio sell prescription medication to […]
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New York, NY – November 6, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that AT&T Services, Inc. modify its advertising to avoid conveying a false message regarding eligibility for an iPhone device offer. The underlying National Advertising Division (NAD) […]
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New York, NY, November 5, 2025 – Following an inquiry by competitor Reus Research, LLC, BBB National Programs’ National Advertising Division (NAD) will refer Virgin Scent, Inc. to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for failure to respond to challenged express and implied claims regarding the ingredients in its […]
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New York, NY, November 3, 2025 – Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant Paper Inc. discontinue or modify certain comparative health and environmental claims for its bamboo toilet and facial tissues. AF&PA members and Plant Paper compete in the tissue paper […]
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Three restaurants receive a MICHELIN Star in year two Two new MICHELIN Green Stars have been added to the community 8 new Bib Gourmands added, plus four Special Awards, also revealed 140 total restaurants, 33 cuisine types reflected in Guide HOUSTON, Oct. 28, 2025 — Tonight the MICHELIN Guide revealed the second annual restaurant selection […]
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New York, NY – October 28, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that National Debt Relief, LLC (NDR) modify or discontinue certain claims regarding its debt settlement services. NDR is a debt settlement company that offers services to heavily indebted consumers. Express and Implied Claims […]
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New York, NY – October 27, 2025 – Following a challenge from GuruNanda LLC, BBB National Programs National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for quantified express claims that its Crest 3D Whitestrips remove years of stains. P&G and GuruNanda are competitors in the oral care market. […]
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New York, NY, October 23, 2025 – Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing guarantee, “one-day processing,” and “businesses started” claims for its LLC formation services supported, but recommended ZenBusiness modify a challenged comparative claim. Tailor Brands and ZenBusiness are competitors in the […]
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GREENVILLE, S.C., October 16, 2025 – Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in […]
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New York, NY, October 16, 2025 – In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed claims by Verizon Communications Inc. that it offers the Google Pixel 10 Pro for free on any plan. Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the […]
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