Nexis® Newswire Newsroom

New York, NY – January 17, 2025 – In a challenge brought by competitor Henkel Corporation, BBB National Programs’ National Advertising Division recommended that  Procter and Gamble Company (P&G) modify the claim “From Tide, the #1 brand used by dermatologists” when used in connection with imagery for Tide Free & Gentle and discontinue the related […]

New York, NY – January 16, 2025 – In a Fast-Track SWIFT challenge brought by competitor AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue its claim for 20% savings on monthly wireless services. Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National […]

New York, NY – January 13, 2025 – Based on Relish Labs, LLC d/b/a Home Chef’s failure to address compliance concerns from a previous inquiry, BBB National Program’s National Advertising Division has referred Home Chef to the Federal Trade Commission (FTC) in accordance with its procedures. The National Advertising Division (NAD) conducted two prior compliance […]

New York, NY – January 10, 2025 – In a Fast-Track SWIFT challenge initiated by Cedar Alliance, Ltd., BBB National Programs’ National Advertising Division reviewed advertising claims by Larose Industries LLC, operating under the names Roseart and Cra-Z-Art, that its products are “Made in USA.” As Larose Industries failed to respond to the inquiry, in […]

New York, NY – January 9, 2025 – BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify its advertising to avoid conveying the comparative claim that consumers can “save 20% every month vs. the other big guys” if they subscribe to T-Mobile in markets where Spectrum Mobile also provides service. […]

New York, NY – January 7, 2025 – Following a challenge by Verizon Communications Inc., BBB National Programs’ National Advertising Division found that Charter Communications Inc. substantiated certain express and implied claims about its Spectrum Mobile “Unlimited” and “Unlimited Plus” wireless data plans but recommended that Charter modify its website advertising to disclose high speed […]

McLean, VA – January 7, 2025 – BBB National Programs today announced the 99 panel pool members of its 2025 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation. The announcement was made by Eric D. Reicin, President and CEO, BBB National Programs. BBB National Programs’ National Advertising Review […]

New York, NY – January 6, 2024 – As part of its routine monitoring process, BBB National Programs’ National Advertising Division recommended Solawave Inc. d/b/a Solawave discontinue certain express and implied claims for its SolaWave Advanced Skincare Wand. The National Advertising Division’s (NAD) inquiry focused on claims representing the product’s dramatic performance benefits. After receiving […]

New York, NY – December 30, 2024 – In a Fast-Track SWIFT challenge brought by GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue its claim that Lumineux mouthwash products are “Certified Non-Toxic.” Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). […]

McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Olive Tree People, Inc. to the Federal Trade Commission (FTC) and the California Attorney General’s Office for possible enforcement action. The referral comes after Olive Tree failed to respond to a DSSRC inquiry […]