Michelin Takes Teen Drivers’ Safety to New Levels With #GoldenGauge Program

  • During Teen Driving Awareness Month, new gaming-centric program offers teens and new drivers the opportunity to win game-changing prizes – from laptops to gaming consoles – just for checking their tires.
  • The #GoldenGauge program is the latest iteration of Michelin’s award-winning, multi-year corporate social responsibility program, Beyond the Driving Test, designed to increase tire safety education and ultimately save teens’ lives.


GREENVILLE, S.C. – January 25, 2022 – Michelin is giving teens and new drivers the opportunity to level up their knowledge of life-saving tire safety in exchange for the chance to win epic, game-changing prizes with the Michelin #GoldenGauge program.

Teens understand that in the world of gaming, items like a new gaming console, a particular gaming laptop, or an in-game booster pack will help them “level up,” improving their overall game experience and performance. In the real world, tires are the game-changers that take road safety and vehicle performance to the next level — and properly maintained tires can be the difference between avoiding an accident and being in one.

To teach tire safety and drive teens to take action, Michelin will reach users through a digital billboard within the highly popular The Sims FreePlay mobile game. Players navigating SimTown will have the opportunity to safely stop and engage with the billboard visible from the town map, and they will be rewarded with premium in-game currency and life-saving tire safety tips.

“Meeting teens at the intersection of their passions and speaking their language has always been the North Star of Beyond the Driving Test,” said Alexis Garcin, chairman and president of Michelin North America, Inc. “While tires may not be high on the list of things teens think about currently, we can engage with them through their favorite games to ensure they understand that safer tires can mean safer driving.”

Car crashes remain a top killer of U.S. teens, with an estimated seven teens dying every day, and hundreds more injured.1 On average, there are nearly 11,000 tire-related motor vehicle crashes each year.2 The good news is many of these accidents are preventable.

Enter the Michelin #GoldenGauge campaign, designed to encourage teens to exchange one game-changing action (checking their tires) for the chance to win game-changing prizes, from a new laptop to the latest gaming console or smartphone. To learn whether they are a winner, teens must first properly check their tires. Here’s how it works:

  • Visit www.GoldenGauge.com and enter your mailing address
  • Within a few weeks, a Michelin-branded tire pressure gauge will arrive at your door
  • Use the pressure gauge to check your tires (step-by-step instructions are available HERE)
  • When the gauge is properly fastened to the tire valve, a pressure indicator stick will pop out. The color of the stick will indicate if you have won a prize:
    • LEGENDARY GOLD: An epic bundle of game-changing prizes, including a latest generation gaming console (complete with headset, controllers and gaming bundle), a gaming laptop and chair, a VR headset, a Pixel smartphone, and a set of MICHELIN® CrossClimate®2 tires.
    • RARE PURPLE: One of several high-tech prizes designed to elevate your game, ranging from a gaming laptop to a Pixel smartphone. Plus, every winner gets a set of MICHELIN® CrossClimate®2 tires.
    • ELITE BLUE: A $100 Twitch gift card
    • COMMON WHITE: Not a prize winner, but your safety is priceless!

For more information about the Michelin Golden Gauge program or tire safety tips, visit www.GoldenGauge.com

1. Centers for Disease Control and Prevention (CDC), National Center for Injury Prevention and Control (NCIPC). WISQARS (Web-based Injury Statistics Query and Reporting System). U.S. Department of Health and Human Services; July 2020.

2. National Highway Traffic Safety Administration (NHTSA). Safety and Savings Ride on Your Tires. U.S. Department of Transportation; July 2021.

About Michelin North America

Michelin, the leading mobility company, is dedicated to enhancing its customers’ mobility, and sustainably; designing and distributing the most innovative tires, services and solutions for its customers’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)

About Fédération Internationale de l’Automobile (FIA)

The Fédération Internationale de l’Automobile (FIA) is the governing body for world motor sport and the federation of the world’s leading mobility organizations. Founded in 1904, with headquarters in Paris and Geneva, the FIA is a non-profit organization. It brings together 246 Mobility and Sport Clubs from 145 countries on five continents. Its Member Clubs represent over 80 million road users and their families. The FIA promotes safe, sustainable and accessible mobility for all road users around the world

About Beyond the Driving Test

Beyond the Driving Test is Michelin’s signature corporate social responsibility program, developed in partnership with Federation Internationale de l’Automobile (FIA). Now in its seventh year, Beyond the Driving Test is one of the most awarded PR programs, with more than 15 industry leading awards. The program was designed to improve critical tire safety education among teens and novice drivers. At its inception in 2014, only two U.S. states included tire safety education in drivers ed materials. Michelin secured commitments to address this issue from all 50 states and the District of Columbia in 2017. To date, 40 states and the District of Columbia have already begun teaching tire safety training in their new driver training programs.For more on Beyond the Driving Test, go to beyondthedrivingtest.com.

Contact Information

Name: Emily Hetzel
Email: emily.hetzel@michelin.com
Job Title: Press Officer

Eager to Emerge Victorious in the War for Talent, Employers Turn to Their Own Ranks

Internal promotions, internal recruiters, and referrals among top-ranked tactics for filling vacancies


New York City (Jan. 14, 2022) – Over two-thirds (69%) of U.S. companies expect to increase their workforces this year, yet nearly nine in 10 (89%) believe it’s going to be a pain in the you-know-what.

To cope, employers are reevaluating their efforts to fill vacant roles. According to XpertHR’s recently released Recruiting and Hiring Survey for 2022, promoting from within, leveraging internal recruiters, and trusting employee referrals are among the most effective recruitment methods for winning the current talent war. Also, companies are generally willing to negotiate salaries after an offer has been made.

The new data is drawn from XpertHR’s survey of 325 U.S. employers across various industries and workforce sizes. The findings offer valuable insight into how companies are dealing with the most pressing human resource concern of 2022: recruiting and hiring. Among the results:

– 80% of companies perceive both internal employee promotion and internal recruiters as “somewhat” or “very” effective solutions for the current talent shortage.

– Ads on online job boards (such as Indeed or Glassdoor) were deemed effective by just over three out of four responding organizations (76%).

– Employee referrals (72%) rounded out the top four most effective methods organizations are using to attract talent.

– Nearly nine in 10 (89%) responding organizations are open to negotiating salaries for either some or all positions once a job offer has been made.

– While employers appear willing to talk dollars and cents when it comes to salary, just 37% of organizations are open to negotiating bonuses, while only 32% are willing to negotiate benefits.

“Interestingly, our survey indicates that what we’d classify as ‘internal’ activities—such as promoting from within, leveraging in-house recruiters and trusting employee referrals—are perceived as among the most effective recruiting methods,” said Emily Scace, Legal Editor at XpertHR. “This suggests that those companies whose employees feel connected to and inspired by the internal culture may have an advantage in the tussle for talent.

How long should businesses expect to wait before open roles can be filled? XpertHR’s survey found that the time to fill a vacancy typically increases as the supervisory nature of the role increases, with staff-level roles taking a median of 30 calendar days to fill, compared with a median of 60 calendar days for manager-level vacancies, and a median of 90 calendar days for executive-level positions.

XpertHR’s Recruiting and Hiring Survey 2022 was conducted from Nov. 9 to Dec. 3, 2021. The survey included responses from 325 U.S. employers of various industries and workforce sizes, representing over 570,000 workers. The survey report explores key aspects of recruiting and hiring, such as candidate-attraction methods and their effectiveness, soft skills and how they are evaluated in the hiring process, the post-pandemic future of video interviews, the time it takes to fill positions, vacancy costs, and more.


Editor’s Note: Emily Scace, Legal Editor, XpertHR is available for comment. To schedule an interview or request a press report, please contact Kyle Woosley at kwoosley@wordsworthweb.com or 859-274-2924.


Recruiting and Hiring 2022 (Effectiveness)

Image caption: Eighty percent of organizations that use internal employee promotion as a candidate-attraction method rated it as “somewhat” or “very” effective, compared with an internal recruiter (80%), ads on online job boards, such as Glassdoor and Indeed (76%), and employee referrals (72%).

Recruiting and Hiring 2022 (Negotiating)

Image caption: Nearly nine in 10 organizations (89%) are open to negotiating salary or hourly wages for either some or all positions once a job offer has been made but are far less likely to negotiate bonuses (37%) or other benefits (32%).

About XpertHR: XpertHR has been providing HR solutions since 2002, empowering organizations across the globe to build successful workforces and create a purposeful workplace for all. The platform delivers expert insight, trusted resources, data analysis, and practical tools to help achieve greater efficiency, reduce risk and increase employee engagement. XpertHR is developing smarter data analysis tools and cutting-edge technology to support future demands on HR in an increasingly digital world. To learn more visit xperthr.com.

Contact Information

Name: Kyle Woosley
Email: kwoosley@wordsworthweb.com
Job Title: Communication Specialist

Bee’ah transforms into international holding group with diverse business verticals and new visual identity

Bee’ah, the Middle East’s sustainability pioneer, has now become BEEAH Group, adopting the structure of an investment holding company and assuming a new visual identity. As BEEAH Group, the organisation is unifying its growing businesses across industries and countries, including operations in UAE, KSA, Egypt and global joint ventures.

Since its founding over a decade ago, BEEAH has been driven by national, regional and global sustainability agendas. The company has established itself as a leader in the waste management industry, its first core business, while diversifying into new industries such as clean energy, environmental consulting, technology, and green mobility.

As a sustainability pioneer, BEEAH has already achieved historic milestones, including ground-breaking firsts for the UAE and wider region.

Its waste management businesses have achieved a 76% waste diversion rate in the emirate of Sharjah alone, the highest in the Middle East. Soon, BEEAH will launch its first clean energy project, the Sharjah Waste to Energy plant, which will realise the target of 100% waste diversion for the emirate and make it the first zero-waste city in the Middle East. The plant is an initiative of the Emirates Waste to Energy company, BEEAH’s joint venture with Masdar.

BEEAH is soon to move into its new headquarters, designed by Zaha Hadid Architects and integrated with artificial intelligence, making it one of the most iconic, digitally enabled and sustainable buildings in the world. As the office of the future, the building is a manifestation of BEEAH’s guiding strategy of sustainability and digitalisation, powered by renewable energy and operating at LEED Platinum standards for energy efficiency using cutting-edge digital twin technology.

HE Salim bin Mohamed Al Owais, Chairman of the Board of Directors at BEEAH Group, said: “This new structure and identity highlights our journey as an organisation over the past decade, while ushering in the next future-ready chapter. We have now evolved from a business with operations across future-critical industries, into a holding group of businesses that are shaping the future of these industries in the Middle East and beyond.”

HE Salim bin Mohamed Al Owais attributed BEEAH’s success to His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, whose vision guided the organisation’s formation in 2007 as a public-private partnership. BEEAH was born out of the need to address environmental issues in the UAE and the wider region, beginning with waste management.

“Thanks to the foresight and support of His Highness Sheikh Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah, we proactively tackled the challenge of waste management in Sharjah, the UAE and the wider region. His Highness’ vision continues to drive our growing businesses and ventures in industries that are critical for a sustainable future,” HE Salim bin Mohamed Al Owais said.

Under the holding structure and new visual identity, BEEAH Group aims to grow its businesses across the region and globally, working as an organisation to fulfil its vision of pioneering a sustainable quality of life for all.

BEEAH Group is now the parent company for several key businesses including: BEEAH Tandeef for waste collection and city cleaning, BEEAH Recycling for waste processing and material recovery, BEEAH Energy for clean and renewable energy, BEEAH Environment Services for consulting, research and innovation, BEEAH Digital for future technologies and digital ventures, and BEEAH Transport for green mobility and autonomous transportation.

Khaled Al Huraimel, Group CEO of BEEAH Group, said: “With the new holding structure and identity, our businesses will deliver further value to our clients with solutions that are smart, scalable and resolve sustainability challenges in a more holistic way.”

“By specifying each of our industries of operation, we are giving our businesses the room they need to grow within their industries and areas of operation. At the same time, these verticals and businesses also benefit from the collective experience of BEEAH Group. Our organisation will continue to forge partnerships and invest in ventures that contribute to our overall purpose – to pioneer a sustainable quality of life,” he added.

As BEEAH Group, the company plans to further diversify its portfolio and launch landmark projects and ventures in the UAE, across the region and worldwide. “We are very excited for this next chapter, and we look forward to launching more initiatives that will help shape future industries and tomorrow’s smart, sustainable cities around the globe.”

Press and media are encouraged to visit the BEEAH Group Media Centre for more information:  http://www.beeahgroup.com/media-center

About BEEAH Group:

BEEAH Group is the region’s leading sustainability and digital expert, renowned for groundbreaking environmental innovations and smart solutions for future-ready cities. Recognising sustainability and technology as the pillars for a modern economy, BEEAH Group has invested in a comprehensive, full-circle strategy for the future, and expanded into the fields of renewable energy, sustainable transport, consultancy, education, and technology. Raising the bar for quality of life in the region, BEEAH Group businesses continue to set industry benchmarks in sustainable, smart solutions; and has helped countries across the region in creating and executing their own roadmap for a socially responsible future. The Group is currently operational in the UAE, Egypt and KSA. For more information, please visit beeahgroup.com and connect with @BEEAHGroup on LinkedIn, Instagram, Facebook and Twitter.

Contact Information

Name: Mohamed Salim Allawi
Email: mallawy@beeahgroup.com
Job Title: Media Relations Specialist