New York, NY – July 1, 2025 – In a Fast-Track SWIFT challenge brought by Intralox, LLC, BBB National Programs’ National Advertising Division reviewed Safari Belting System, Inc.’s claim that its line of conveyor belting products is “Made in the USA.”Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Intralox and Safari are manufacturers of conveyor belt systems.

Intralox challenged Safari’s marketing claims made on its website and in a YouTube video that its belting products are “Made in the USA,” alleging that some of Safari’s products are manufactured outside of the United States.

During the inquiry, Safari notified NAD that it had voluntarily discontinued all of the challenged advertising. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 30, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division found certain Samsung Electronics North America “smartest” and energy efficiency claims for its Bespoke Refrigerators supported, but recommended that other claims be modified, including those related to artificial intelligence (AI) claims about their refrigerators.

The National Advertising Division’s (NAD) inquiry focused on express and implied claims on Samsung’s website for its customizable Bespoke refrigerators. Samsung promotes its “Bespoke AI” line as its latest addition and highlights both Family Hub and AI Family Hub+ refrigerators, which feature smart connectivity through the SmartThings app. In 2024, Samsung launched the AI Family Hub+ line with advanced AI features, including AI Energy Mode and AI Vision Inside.

“The Industry’s Smartest Fridge”

Samsung advertises its product as “the industry’s smartest fridge,” often near references to AI Family Hub+ features. NAD found this phrasing conveys a comparative superiority claim covering both “smart” (connected technology) and AI capabilities.

NAD found Samsung’s claims that it has the “smartest” fridge to be supported based on the record that Samsung’s features – SmartThings app and SmartThings Hub – are unique.

During the inquiry, Samsung voluntarily agreed to modify its advertising to avoid conveying the message that refrigerators with “smart” features are the same as those with AI features. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be modified.

Energy Savings Claims

Samsung claims consumers can “Get smart energy savings up to 10%,” which appears alongside language explaining the functionality of the AI Energy Mode feature. Based on evidence submitted by Samsung in support of its claims, NAD determined that the claims “Get smart energy savings of up to 10%,” “Reduce your energy use by up to 10% with AI Energy mode, all from your phone,” and “energy efficient” were supported.

However, NAD recommended that Samsung modify any energy savings claims that do not reference accessing the SmartThings app from their phone to make clear that a phone app is required for additional management of energy savings.

Ratings and Reviews

Samsung includes consumer ratings on product pages, including for refrigerators with AI Vision Inside. Some reviews were submitted by consumers who received monetary incentives, which are marked with an “Incentivized Review” badge. Samsung uses a third-party provider to monitor reviews in compliance with Federal Trade Commission guidance.

NAD found that Samsung uses objective and neutral criteria in soliciting and managing reviews and that incentivized reviews are clearly disclosed. In this context, NAD found that additional disclosures that incentivized reviews are included in the average rating are not required.

AI Vision Inside and View Inside

 During the inquiry, Samsung voluntarily agreed to discontinue certain language in its claims for AI Vision Inside and further permanently modify those claims. Samsung also agreed to permanently modify its claims for View Inside. NAD did not review these claims on the merits and will treat them, for compliance purposes, as though NAD recommended they be modified.

In its advertiser statement, Samsung stated that it “appreciates the opportunity to participate in NAD’s review process and will comply with NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

Independent study reveals how Lexis+ AI lets legal teams optimize outside counsel spend, increase internal productivity, and drive enterprise-wide AI innovation

NEW YORK, June 26, 2025 – LexisNexis^® Legal & Professional today released The Total Economic Impact of Lexis+ AI for Corporate Legal Departments, a commissioned study conducted by Forrester Consulting on behalf of LexisNexis, to evaluate the potential economic impact of the Lexis+ AI^® generative AI workflow solution on in-house legal departments. According to the study, legal teams deploying Lexis+ AI can generate $1.2m in benefits and cost-savings and achieve a 284% return on investment (ROI) over 3 years. The study also found that the solution pays for itself in under 6 months, delivering a net present value (NPV) of over $910k over 3 years.

“This study validates what our customers are experiencing. Lexis+ AI is helping corporate legal departments rapidly realize meaningful economic benefits,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, and Ireland. “As LexisNexis AI technology and legal content become deeply embedded in workflows, legal teams are achieving productivity benefits, delivering more exceptional work in-house, and optimizing their outside counsel spend.”

Lexis+ AI efficiently handles legal drafting, research and insights, and now features the LexisNexis Protégé personalized AI assistant to power the completion of complex legal tasks. Forrester engaged with Lexis+ AI corporate customers to understand the workflow and business impacts of the legal AI solution. The independent study found that by enabling in-house teams to efficiently and accurately handle more legal work themselves, and with confidence in enterprise-grade security, Lexis+ AI helps corporate legal departments strategically optimize their outside counsel spend for critical work and focus resources on higher-value work.

According to the Forrester study, over 3 years, the risk-adjusted present value (PV) quantified benefits of Lexis+ AI include:

$1.2M in Cost Savings from Reduced Outside Counsel Spend and Productivity Improvements

• Up to 13% reduction in outside counsel work, generating $602.5k in cost savings
• 25% fewer lawyer hours needed to address legal inquiries that impact the business, saving $574.2k

Increased Operational Efficiency and Team Capacity

• 50% time savings for paralegals on administrative tasks annually, unlocking $53.3k in value and freeing time for higher-value work
• 5% increase in the volume of matters the organization handles internally in Year 1, without adding more hours
• The resulting impact to legal department budget savings is up to 1.95%, equating to $642.5k annual savings in Year 3

Empowered Legal Teams and Advanced Strategic Innovation

Beyond cost savings, the study found that Lexis+ AI helps legal departments with:

• Improving the employee experience by providing legal professionals with an advanced generative AI workflow solution that’s grounded in high-quality legal content for trusted AI results
• Rapidly delivering the highest-quality legal work
• Accelerating organization-wide AI adoption goals with data privacy, security encryption, and compliance at the forefront

Access the full The Total Economic Impact of Lexis+ AI for Corporate Legal Departments, study on the LexisNexis Legal & Professional website. For more information on Lexis+ AI, visit www.lexisnexis.com/ai.

Total Economic Impact Framework and Methodology
The Total Economic Impact of Lexis+ AI for Corporate Legal Departments is a commissioned Forrester Consulting study conducted on behalf of LexisNexis in June 2025 to examine the potential return on investment enterprises may realize by deploying Lexis+ AI. Forrester constructed a Total Economic Impact framework, aggregating the experiences of corporate legal department decision-makers into a single composite organization: a global enterprise based in North America with $10b in annual revenue and a corporate legal staff consisting of 70 attorneys and 10 paralegals.

About LexisNexis Legal & Professional
LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

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Media Contact:
Jill Van Nostran
VP, Communications & Global PR
LexisNexis Legal & Professional
jill.vannostran@lexisnexis.com   

• Providence and Somni earn Three MICHELIN Stars
• Two restaurants earn Two MICHELIN Stars and five earn One MICHELIN Star
• Selection boasts two new Green Stars and six new Bib Gourmands

 

SACRAMENTO, Calif., June 25, 2025 — This year’s MICHELIN Guide California ceremony was full of celebration as the selection was revealed. The 2025 selection raised the bar with two new Three Starred restaurants. Providence in Hollywood was promoted from Two Stars and Somni in West Hollywood enters the selection with Three Stars.

The excitement continued with Enclos in Sonoma entering the selection with Two Stars and and Kiln in San Francisco being promoted from One Star to Two Stars. The 2025 selection also welcomed five new One Starred restaurants bringing the state’s total to 65. Additionally, two new MICHELIN Green Stars were awarded to Enclos and Sons & Daughters in San Francisco for their efforts in sustainable gastronomy. The full selection, including Bib Gourmands and recommended restaurants, totals 548 eateries spanning 55 cuisine types.

“Tonight marked a momentous evening for California and its culinary community,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “Our anonymous Inspectors discovered extraordinary culinary gems to highlight in this year’s selection, including two new Three Star restaurants, Providence and Somni. Congratulations to all of the chefs and restaurant teams awarded tonight. We are proud to welcome you all into the MICHELIN Guide family.”

Here are the new MICHELIN Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

Three MICHELIN Stars

Providence (Hollywood; Seafood cuisine)

As has been the case since opening in 2005, purity and precision are the underpinnings of Chef Michael Cimarusti’s California cooking; and his cuisine has grown even more impressive over the years. The tasting menu blends classic technique with a modern sensibility, global inspiration, and sources the freshest and most sustainable seafood, often wild-caught from American waters. At no point during the meal will you doubt its impeccable quality, especially while savoring dishes such as a tart of lobster mousse and box crab set in a crab beurre blanc, or roasted monkfish with cauliflower and shaved black truffles. Longstanding signatures like the soft-poached egg with uni and breadcrumbs or salt-roasted Santa Barbara spot prawns make for luxurious add-ons.

Somni (West Hollywood; Contemporary cuisine)

Chef Aitor Zabala and his dedicated team have awakened Somni, or “dream” from a long sleep and have fashioned this revamped iteration as a distinctly personal and unique dining experience. Tucked away just off Santa Monica Ave., the dining room’s soothing, creamy palette with light wood and glass is marked by a colorful bull’s head from the original spot, hinting at the Spanish-inflected cuisine. A procession of small bites is meticulously arranged and endlessly creative, sating diners with an abundance of rich flavors and textural interplay (think mussel escabeche, gazpacho, or the iconic shiso tartare tempura). All the while, the kitchen and service teams are in lockstep as they create and serve these arresting dishes.

Two MICHELIN Stars

Enclos (Sonoma; Contemporary cuisine)

Concealed inside an 1880 Victorian on the Stone Edge Farm Winery property, once inside this glittering workshop, guests enter a rarified realm. An opulent tasting menu marries global flavors, refined technique, and exceptional ingredients, including produce sourced from their two farms, all shot through with subtle nods to Chef Brian Limoges’s New England roots. Take, for example, a clever “lobster roll” croustade made up of spiny lobster tartare in a crisp shell, or a clam chawanmushi that subtly evokes the flavor of chowder. The fireworks continue through to dessert, where a breathtaking sorrel ice cream is decorated with edible leaves flavored with makrut lime and pomegranate. All the while, diners will find the staff effortlessly charming, making the experience all the more magical.

Kiln (San Francisco; Contemporary cuisine)

Industry veterans Chef John Wesley and general manager Julianna Yang have combined their talents at Kiln, where the warehouse space is warmed by personable service and the kitchen delivers artful creations. The tasting menu leans Nordic, highlighting preservation techniques like curing, drying and fermentation in dishes whose simplicity is belied by intricate techniques and compelling flavor combinations. The creative energy is consistent throughout the meal, offering plenty to impress guests. Opening snacks like a crispy curlicue of puffed beef tendon captures this ethos, while others, like a squab breast lacquered with burnt honey and served with a truffled jus, display a classical bent.

One MICHELIN Star

Lilo (Carlsbad; Californian cuisine)

Good things often come in small packages, and it’s certainly true of Lilo, where guests are welcomed to a moveable feast beginning on the heated patio with an array of small bites before moving into the petite dining room. Chef Eric Bost and his team take clear pride in providing an extra level of care in their dishes, evidenced in plates like dry-aged Japanese kinmedai paired with a ragout of geoduck and bone marrow or 40-day dry-aged beef ribeye with preserved gurumelo mushrooms, seaweed, and bordelaise. Halfway through, the dishes shift from savory to sweet for a one-off orgeat ice cream topped with celery root bushi and Ossetra cavia, and later concludes with a myriad of desserts like sweet cream gelato topped with hoja santa and finger lime.

Mori Nozomi (Los Angeles; Sushi/Japanese cuisine)

Chef Nozomi Mori’s sushi counter stands apart from the pack, both for its excellent sushi and for its hospitable staff in the front and back of house. Plan in advance to visit this special spot, where there are just eight seats at the wood counter. While the fish is flown in several times a week from Japan, local, seasonal produce is worked into nearly every dish. Even the smallest details matter here, as evidenced by the Japanese ice imported for use in their five-course tea pairing. Begin with a number of dishes, like chawanmushi with gingko nuts, before enjoying the well-executed nigiri. Mochi accompanied by matcha prepared by the chef herself is an elegant final act.

Restaurant Ki (Los Angelese; Korean Contemporary cuisine)

You’ll need to read the instructions sent ahead of time to find the entrance to Chef Ki Kim’s restaurant, but any navigation woes are quickly put to rest once you’re inside this ten-seat spot. The contemporary Korean tasting menu pulls in global influences, and meals begin with a few bites such as shirako gimbap, a shell filled with truffle rice and diced kimchi, or crispy, tender octopus in a creamy sauce with octopus head and gochujang. Charred sugar snap peas with stillhead trout roe and tuna or creamy pasta made with perilla seed and topped with fresh winter truffle display a creative flair. Main dishes include the likes of barbecue roasted squab with foie gras sauce, and 45-day dry- aged dairy cow with golden beet jus and Korean bone broth. A mushroom ice cream sandwich seals the deal. 

Silvers Omakase (Santa Barbara; Sushi/Japanese cuisine)

With just a handful of seats and a small staff, this omakase from Chef Lennon Silvers Lee is ever-changing. Some things change daily, while others change weekly, but one thing you can always expect is well-executed dishes made with rice from Japan that is milled in house, and fish that is sourced both locally and from Japan and then dry aged. Arrive early and enjoy a glass of sparkling wine before being called in, as all guests are seated and served at the same time. Enjoy one or two small dishes before a parade of nigiri, which may include hamachi, shima aji, as well as bluefin tuna. Their uni rice is deliciously mixed with wasabi and topped with masago arare for a bit of crunch, marking the end of the savory dishes before a dessert of sorbet made in house.

Sun Moon Studio (Oakland; Californian cuisine)

A slightly clandestine air still prevails outside this inconspicuous little spot, but the secret is out: the handful of seats inside are hotly in demand. Chefs Alan Hsu and Sarah Cooper have both worked in some of the country’s most celebrated kitchens, but here channel their talents on a more intimate scale. Their shared vision emerges in a mercurial seasonal tasting menu that dutifully celebrates the wealth of Californian ingredients, spanning squab to rockfish and wild mushrooms to citrus. The style is pared down and technically precise, letting products shine while adding a spark of personality, as in Dungeness crab with yuzu kosho butter, perched over silken tofu. Baked items like savory egg tarts with salmon roe, or steamed brioche buns enclosing Taiwanese sausage, are highlights.

MICHELIN Green Star

Enclos (Sonoma; Contemporary cuisine)

Initiatives: locally sourced organic produce via nearby culinary gardens; sustainable/regenerative practices in garden; carbon negative and energy independent operations; fallen trees repurposed into chopsticks and serving trays; waste is minimized through preservation and fermentation.

Sons & Daughters (San Francisco; Contemporary cuisine)

Initiatives: food sourced through local eco-conscious farmers, fisherman and ranchers; in-house dairy program resulting in their own butter, creme fraiche, fresh cheese and yogurt; source aprons, plates and woodwork from local ceramicists and artisans.

Bib Gourmand

The MICHELIN Guide Inspectors gave 123 restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. The full list can be found below.

California’s 2025 Bib Gourmand restaurants

MICHELIN Special Awards

In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:

The MICHELIN Guide Ceremony is presented with the support of Capital One.

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in California and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for California features the state’s most spectacular hotels, including Canyon Ranch Woodside (three MICHELIN Keys) nestled among giant redwoods on the San Francisco Peninsula, the Bernadus Lodge & Spa (two MICHELIN Keys) located in Carmel Valley and home to its own vineyard, or the Georgian (one MICHELIN Key), a rare piece of Old Hollywood glamour in modern Santa Monica.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide California selection:

California’s 2025 MICHELIN-Green-Starred restaurants

California’s 2025 MICHELIN-Starred restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

 

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.

• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the Inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide

 

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s Inspectors still use the same criteria and manner of selection that were used by the Inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 50 destinations, the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous Inspectors, who are trained to apply the same time-tested methods used by Michelin Inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin Inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the Inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

 

About Michelin North America, Inc.

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high- quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

 

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff
Michelin North America
carly.grieff@michelin.com

New York, NY – June 20, 2025 – Following a challenge by GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for all challenged claims made for its Crest Pro-Health Gum Detoxify toothpaste.

GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest’s Pro-Health Gum Detoxify toothpaste appearing on the product label, on the Crest website, and on third-party product pages, including Amazon and Walgreens.

“Gum Detoxify”

GuruNanda argued that the “Gum Detoxify” product name is understood by consumers to mean the toothpaste will remove all toxins and harmful substances from gums, including tobacco, heavy metals, PFAS, inflammatory chemicals, as well as broader detoxification throughout the mouth and body.

The National Advertising Division (NAD) concluded that, in context, the “Gum Detoxify” claim is qualified by the claim “neutralizes plaque bacteria, even around the gumline, for 24 hours,” which narrows the claim meaning to communicate that the detoxification benefit relates specifically to plaque and gingivitis.

NAD found that P&G’s competent and reliable scientific evidence supported a finding that the stannous fluoride ingredient in Crest Gum Detoxify neutralizes plaque acid, binds toxins to make them ineffective, and kills plaque bacteria.

Therefore, NAD determined that P&G provided a reasonable basis for the “Gum Detoxify” name.

“Neutralizes Plaque Bacteria…” Claim

NAD determined that the term “neutralizes” in the challenged claim “Neutralizes Plaque Bacteria, Even Around The Gumline, For Up To 24 Hours (With Twice A Day Brushing),” is not an absolute claim that 100% of plaque bacteria will be made entirely ineffective by brushing with Crest Gum Detoxify.

After reviewing P&G’s evidence demonstrating a measurable overall plaque bacteria benefit, NAD concluded that the body of evidence provided a reasonable basis for the challenged claim.

ADA Seal

GuruNanda also challenged P&G’s use of the ADA Seal that appears on the front of Crest Gum Detoxify packaging and also argued that it is not compliant with the ADA seal artwork display standards.

NAD determined that the “ADA Accepted” seal is properly displayed and does not imply that the product is ADA Approved for the claimed detoxification and bacteria neutralization benefits.

In its advertiser statement, P&G stated they are “pleased by the NAD’s conclusion.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 18, 2025 – Following a challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division found certain claims related to Verizon’s Communications Inc.’s Satellite Texting services supported but recommended that Verizon modify disclosures for other Satellite Texting service and “largest network” advertising.

The National Advertising Division (NAD) reviewed express claims made by Verizon, including that it is “conquering dead zones with satellite” and that it operates “America’s largest network.”

Satellite Claims

NAD found that the challenged claims “VERIZON Satellite Powered” and “Verizon is conquering dead zones with satellite,” do not convey the message that only Verizon has this functionality or that competitors do not.

NAD next examined whether there was support for Verizon’s monadic claims. NAD found that the Verizon/AST SpaceMobile partnership, which is only in testing stages, could not support the challenged claims. NAD noted that although the Globalstar and Skylo partnerships were not on Verizon’s network, the precise details of how satellite texting is achieved (including whether this is done through Verizon’s own network or otherwise) is likely immaterial to consumers.

NAD also found the disclosure that appeared in the discontinued Buzz Aldren commercial, stating “Satellite connectivity requires select new model phones with updated software. Must be outside w/line of sight to satellite; might not work in parts of Alaska,” did not clearly and conspicuously disclose that only newer phone models with updated software will be able to access this service.

NAD therefore concluded that Verizon has provided a reasonable basis for the claims “VERIZON Satellite Powered” and “Verizon is conquering dead zones with satellite,” but recommended that in future advertising, Verizon ensure that any accompanying disclosures describing the availability of the satellite texting features be clear and conspicuous.

“Largest Network” Claims

T-Mobile challenged Verizon’s “America’s largest network” claim that included the disclosure, “‘Largest network’ based on total postpaid phone connections publicly reported by Verizon, T-Mobile, and AT&T, Q3 ’24.”, arguing that in the telecom industry, “largest network” typically refers to geographic coverage or population reach, not subscriber numbers.

NAD found the phrase “largest network” to be ambiguous, potentially conveying different messages to consumers. NAD also determined that the term “postpaid phone connections” may not clearly communicate that it refers to Verizon subscribers.

NAD therefore concluded that the challenged claims could be substantiated when properly qualified with an appropriate disclosure, but that Verizon’s disclosure was not clear or conspicuous due to the use of the term “postpaid phone connections.” NAD recommended that Verizon modify its disclosure to make clear what “postpaid phone connections” references.

During the inquiry, Verizon informed NAD that it had permanently discontinued the challenged implied claims relating to satellite-supported texting and its wireless network. Except where it relates to overlap with express claims, NAD did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Verizon stated that it “will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

Harvey customers will benefit from LexisNexis generative AI technology and exclusive legal content including U.S. case law, statutes, and Shepard’s^® Citations and jointly developed legal workflows

NEW YORK and SAN FRANCISCO, June 18, 2025 – LexisNexis^® Legal & Professional and Harvey today announced a strategic alliance to integrate LexisNexis generative AI technology, primary law content, and Shepard’s^® Citations within the Harvey platform and jointly develop advanced legal workflows. The alliance combines LexisNexis AI technology and industry-leading content for high-quality and verifiable legal answers, with the AI transformation users expect in Harvey, unlocking a powerful new experience for Harvey customers.

Within Harvey, customers can ask LexisNexis Protégé to receive comprehensive, trusted AI answers grounded in the LexisNexis collection of U.S. case law and statutes, validated through Shepard’s^® Citations. Harvey users can ask complex legal questions in natural language and receive citation-supported answers from primary sources of law, refine their queries through follow-up questions, and seamlessly continue their research. Answers are generated using LexisNexis fine-tuned models within a proprietary infrastructure that anchors responses in legal content, metadata, and case law relationships, powered by Shepard’s^® Knowledge Graph and Point of Law Graph technology.

Harvey and LexisNexis will also develop sophisticated legal workflows built on the latest generative AI technology. These co-developed workflows will initially include:

• Motion to Dismiss Workflow: Generates high-quality Motion to Dismiss arguments and related client communications with legal research content from LexisNexis
• Motion for Summary Judgment Workflow: Automates key steps in drafting a Motion for Summary Judgment with supporting legal research content from LexisNexis

“Our customers trust LexisNexis for authoritative legal content, and we’re excited that they will benefit from LexisNexis capabilities within the Harvey experience,” said Winston Weinberg, CEO of Harvey. “Together, we’re delivering seamless access to reliable, citation-backed answers and custom workflows, making legal work faster and easier than ever.”

“Our strategic alliance with Harvey reflects our commitment to deliver the highest-quality answers and make legal work easier and more efficient,” said Sean Fitzpatrick, CEO, LexisNexis North America, UK, and Ireland. “We’re delighted to co-develop workflows with Harvey and bring the power of LexisNexis AI technology and authoritative legal content directly to Harvey customers.”

LexisNexis legal technology and content will be integrated in Harvey later this year. The development of collaborative Motion to Dismiss and Motion for Summary Judgments workflows will begin immediately.

For more information on the latest AI solutions and offerings from Harvey, visit www.harvey.ai.
For more information on the latest AI-powered offerings from LexisNexis, visit www.lexisnexis.com/ai.

About Harvey
Harvey is domain-specific AI for legal and professional services. Our products streamline workflows in areas including contract analysis, due diligence, compliance, and litigation to drive efficiency and value. Global law firms and Fortune 500 enterprises around the world use Harvey to enable faster, smarter decision-making. Backed by world-class investors including Sequoia, Kleiner Perkins, GV, OpenAI Startup Fund, and Coatue, Harvey is used by 335+ customers in 45+ countries.

About LexisNexis Legal & Professional
LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – June 12, 2025 – Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims and improve endorsement disclosures for its product, The Diaper.

P&G, maker of Pampers, challenged express and implied claims made by Coterie on its website and in influencer marketing for its premium diaper, The Diaper. The challenged claims include “Up To 4x Absorbency Compared to Leading Brands,” “Up To 3x Drier Skin Compared to Leading Brands,” and superiority claims such as being the “most absorbent” and “most high performing” diaper on the market.

Superiority Claims

At issue for the National Advertising Division (NAD) were Coterie’s claims that The Diaper was “4x faster” at absorbing and “3x drier” than leading brands. These claims were based on two studies using synthetic urine to test absorption speed and rewet levels.

After review of the studies’ testing methods, as well as those provided by P&G, NAD found that the results are sufficient for Coterie to meet its initial burden of providing a reasonable basis that The Diaper product is 4x more absorbent and 3x drier when compared to certain diapers, but not to Pampers diapers.

NAD found that P&G’s studies, which had similar methodology but very different results, to be more reliable, and determined that Coterie’s studies could not support a claim that The Diaper was up to 4x as absorbent and 3x drier when compared to the “leading brands” since it did not demonstrate superiority over Pampers diapers.

In addition, NAD determined consumers would reasonably expect the challenged “up to” claim to mean that Coterie’s The Diaper is 4x faster at absorbing than any Pampers or Huggies diaper, when in fact the 4x faster absorption is substantiated only when compared to Huggies diapers.

Accordingly, NAD recommended that Coterie discontinue the claims “Up To 4x Absorbency Compared to Leading Brands” and “Up to 3x Drier Skin Compared to Leading Brands.”

Endorsement Claims

P&G alleged that Coterie did not include material connection disclosures in social media and blog posts by its endorsers, including a Facebook post asking, “Which diaper is best?” and displays multiple brands, including Coterie, but does not name them. Coterie argued there is no endorsement until the consumer clicks through to the blog, where a disclosure appears. 

Here, NAD found that the Facebook post appears as an objective review, and it is only when a consumer clicks through to the blog post that they are informed that the post is a paid endorsement.

The FTC Endorsement Guides state that native ads must be identifiable as advertising before consumers arrive at the main advertising page. NAD therefore recommended that Coterie clearly and conspicuously disclose its material connection to the endorser in its advertising, including originating social media posts that link to an endorsement.

During the proceeding, Coterie voluntarily agreed to permanently discontinue certain challenged claims. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Coterie stated they “will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 10, 2025 – In a Fast-Track SWIFT challenge brought by DIRECTV, LLC, BBB National Programs’ National Advertising Division recommended that Sling TV LLC either modify or discontinue certain advertising claims that suggest consumers can fully customize their channel lineup and only pay for the channels they choose.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Sling and DIRECTV are competitors offering live television streaming with various channel packages.

DIRECTV challenged Sling’s video and website claims that offer its customers the ability to customize their channel lineup and pay for only the channels they choose, including

“Choose and customize your channel lineup…Sling lets you do that,” “I wish my TV provider let me choose what I pay for. Sling lets you do that,” and “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you.”

NAD found that while Sling offers a variety of choices and add-ons at various price points after customers select the base package, Sling customers do not have the ability to select and pay only for the channels they choose. All customers must first select and purchase one of the base Sling TV packages, and only then does Sling offer customization options. It does not, however, offer a fully à la carte channel selection experience without any limitations.

Accordingly, NAD recommended Sling either discontinue the claims or modify the advertising to clearly and conspicuously disclose that the ability to choose and customize one’s channel lineup requires a subscription to one of Sling’s base packages to avoid conveying the unsupported message that consumers can create a fully à la carte service.

NAD further determined that the claim “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you,” when viewed in context on Sling’s website, conveys a supported message.

In its advertiser statement, Sling stated that it “will comply” with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 9, 2025 – As part of its routine marketplace monitoring program, BBB National Programs’ National Advertising Division found that Microsoft Corporation supported certain express functionality claims for Microsoft 365 Copilot but recommended that certain productivity claims and certain claims related to Business Chat be modified or discontinued.

The National Advertising Division (NAD) reviewed express and implied claims made by Microsoft on its website for its Microsoft 365 Copilot AI-powered digital assistant product. Launched for its enterprise customers in November 2023, the Copilot name is used across all Microsoft 365 suite applications, including Word, Excel, PowerPoint, Outlook, Teams, and Business Chat.

Generating, Summarizing, and Rewriting from Files

NAD examined several claims made throughout Microsoft’s website about Copilot’s capabilities to generate, summarize, and rewrite from files, including its capacity to “synthesize and summarize large amounts of data,” to brainstorm and draft content in Business Chat, and to draft outlines for PowerPoint presentations.

In the context in which these claims are made, NAD determined that these claims convey the message that Copilot works seamlessly with all user files and can generate content, rewrite documents, generate summaries, or create PowerPoint presentations from a user’s files with no material limitations on file type, size, length, or the number of files to which a user can refer and link.

NAD found that Microsoft provided reasonable support for the express claims about how Copilot can summarize and draft new content sufficient to demonstrate that they are substantiated. Although limitations on Copilot’s functionality were not disclosed directly in the claims, NAD determined the limitations did not impact how consumers use Copilot.

Use Across Apps and Business Chat

NAD reviewed Microsoft’s claims that Copilot can assist users with “[g]et[ting] up to speed in less time” by “working seamlessly across all your data” and that Business Chat “helps you ground your prompts in work and web data in the flow of work.”

NAD determined that one message reasonably conveyed by the use of the terms “seamlessly” and “in the flow of work” was that actions across apps are uninterrupted or continuous, with less manual steps required.

NAD examined whether consumers understood the differences in functionality, specifically as it relates to Business Chat. NAD concluded, based on the context of the claims and universal use of the product description as “Copilot,” that consumers would not necessarily understand the differences.

Microsoft provided evidence demonstrating that Copilot helps users “get up to speed in less time,” “carry out specific goals and tasks” in Word and other apps, and “ground… prompts in work and web data.” However, Business Chat cannot generate a document in other applications as manual steps are required for Business Chat to produce the same results as Copilot in a specific Microsoft 365 app.

NAD recommended that Microsoft modify its advertising to clearly and conspicuously disclose any material limitations related to how Business Chat assists users.

Productivity and ROI

NAD reviewed Microsoft’s claims about Copilot’s productivity and ROI benefits, including that “67%, 70%, and 75% of users say they are more productive” after 6, 10, and over 10 weeks based on the Copilot Usage in the Workplace Study showing perceived productivity gains over time.

NAD found that although the study demonstrates a perception of productivity, it does not provide a good fit for the objective claim at issue. As a result, NAD recommended the claim be discontinued or modified to disclose the basis for the claim.

During the inquiry, Microsoft informed NAD that in the ordinary course of business it had permanently discontinued certain productivity claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Microsoft stated that “although we disagree with NAD’s conclusions” about certain elements of the decision, Microsoft “appreciates the opportunity to participate in this proceeding and will follow NAD’s recommendations for clarifying its claims.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.