Momus Analytics Shortlisted for 5 Categories in the 2024 SaaS Awards

International Software-as-a-Service Awards Program Announces its Shortlist

Miami, FL – 26 June 2024 – Momus Analytics today announced that it has been shortlisted in The 2024 SaaS Awards program in five categories including Best SaaS Product for Law and Legal Services, Best Data Innovation in a SaaS Product, Best SaaS Product for Business Intelligence or Analytics, Highest Customer Satisfaction with a SaaS Product, and Best SaaS Product for Loyalty and Retention.

A long-established awards platform now spanning 56 categories, The SaaS Awards celebrates the latest innovations and applications of software-as-a-service solutions across a wide range of use cases and sectors. The program received entries from organizations worldwide, including North America, Canada, Europe, the Middle East, and Australasia.

CEO of The Cloud Awards, James Williams, said: “The SaaS Awards is the recognition platform for organizations at the very top of their game, and those who’ve made it to the 2024 shortlist are no exception.”

“We’ve been impressed with the variety of entries, with some outstanding new innovations brought to market. Reaching the shortlist stage is no small achievement. A warm congratulations, and we wish all shortlistees luck as we head into the next round of judging.”

Alex Alvarez, CEO and Founder said: “We are excited to announce that we have been shortlisted in five categories, including the Best SaaS Product for Law and Legal Services. This recognition is a testament to our dedication to innovation and excellence in the legal industry. Our hardworking team is committed to providing our customers with the best tools and solutions to stay ahead. We are proud to be recognized among other outstanding nominees and look forward to seeing how the next stage of the program unfolds.”

The program now enters its second round of judging, reducing the shortlist to a handful of finalists in each category. SaaS Awards finalists will be announced on Tuesday 22 July 2024, with the final winners revealed in August 2024.

To learn more about Momus Analytics, please visit: www.momusanalytics.com

To view the full shortlist, please visit: https://www.cloud-awards.com/2024-saas-awards-shortlist

 

Notes for editors

About Momus Analytics

Momus Analytics is a cutting-edge jury selection software designed to provide legal professionals with unparalleled insights into prospective jurors. By quantifying risk factors and offering a suite of management tools, Momus Analytics facilitates a more informed and efficient jury selection process. Developed by a team of legal, data science, and software developers, Momus Analytics is dedicated to advancing the legal field through responsible technology use. For more information, visit www.momusanalytics.com or contact inquiry@momusanalytics.com for all general inquiries.

About the Cloud Awards

The Cloud Awards is an international program which has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The Cloud Awards comprises five awards programs, each uniquely celebrating success across cloud computing, software-as-a-service (SaaS), cloud security, artificial intelligence (AI), and financial technologies (FinTech).

Winners are selected by a judging panel of international industry experts. For more information about the Cloud Awards, please visit https://www.cloud-awards.com/.

About The SaaS Awards

The SaaS Awards focuses on recognizing excellence and innovation in software solutions. Categories range from Best Enterprise-Level SaaS to Best UX or UI Design in a SaaS Product.

 

Contact details

For Momus Analytics
Marcela Reyes – Director of Customer Success & Marketing
www.momusanalytics.com
Marcela@momusanalytics.com
786-633-3370

For The Cloud Awards
Matthew Gregory – Sales and Marketing Manager
https://www.cloud-awards.com/cloud-computing-awards/
matthew@cloud-awards.com
(212) 574-8117

National Advertising Division Recommends Agendia Modify or Discontinue Certain Claims for MammaPrint and BluePrint Breast Cancer Tests

New York, NY – June 13, 2024 – In a challenge brought by Genomic Health, Inc., a wholly owned subsidiary of Exact Sciences Corporation (GHI), BBB National Programs’ National Advertising Division recommended that Agendia, Inc. modify or discontinue certain claims regarding the superiority of its MammaPrint and BluePrint tests for black women, including claims that GHI’s Oncotype DX test is inappropriate for black women and that it is biased, inaccurate, and inconsistent.

GHI’s Oncotype DX test and Agendia’s MammaPrint and BluePrint genomic tests assess the risk of breast cancer recurrence in early-stage breast cancer patients.

The challenged claims appeared in sponsored advertising content, in posts on all major social media platforms, and on the Agendia website. Agendia’s advertisements are provided to doctors, other medical professionals, breast cancer patients, and caregivers.

Equality of Care/Bias Claims

GHI challenged a two-sided postcard distributed to healthcare professionals with the headline that Agendia and its tests provide “EQUAL CARE FOR ALL” and that “Agendia is committed to addressing racial disparities in breast cancer,” followed by claims including:

  • “Black women are more likely to die from breast cancer than white”
  • “Only MammaPrint & BluePrint results can identify higher risk ER+ tumors in black women”
  • “Agendia’s test provide consistent results in black women as well as in other diverse groups of patients”
  • “Oncotype DX Breast RS test has lower prognostic accuracy in Black women”

The bottom of the postcard says, “Not all Genomic Tests are Created Equal.”

The other side of the postcard shows a comparative chart between the “MammaPrint & BluePrint” vs. “Onctoype DX” and a series of checkmarks indicating differences between the tests. The chart concludes with the claim “EQUAL CARE FOR ALL” checked “yes” for MammaPrint & BluePrint, with no checkmark for Oncotype DX.

The National Advertising Division (NAD) determined that at least one message reasonably conveyed by this advertisement and comparative chart is that GHI does not want equal care for all, a message not supported by the evidence in the record.

Further, NAD concluded that Agendia’s evidence does not provide a reasonable basis for the claim that the Onctoype DX test is biased (along with the negative connotation implied by the word “bias”) and that the MammaPrint test has uncovered this bias.

Therefore, NAD recommended Agendia either discontinue these claims or modify its advertising to avoid conveying the falsely disparaging messages that GHI does not want equal care for all and that its Onctoype DX test is biased.

Superiority/Singularity for Tumor Identification Claims

The National Advertising Division (NAD) determined that Agendia’s evidence does not provide a reasonable basis for the overly broad message conveyed by the claim “Only MammaPrint & BluePrint results can identify higher risk ER+ tumors in black women,” which appeared on the postcard. Therefore, NAD recommended that Agendia either discontinue the claim or modify it to more accurately reflect the underlying support.

Accuracy of Test Results/Inconsistent Results Claims

The National Advertising Division (NAD) recommended Agendia discontinue claims that MammaPrint results provide “more accurate predictions” because the evidence does not support that it is “more” accurate than either prior or competing tests and because the test is not cleared or indicated as a predictive test.

GHI also challenged several claims questioning the reliability of Oncotype DX, a test that Agendia characterized as having lower accuracy in black women and inconsistent results.

NAD determined that the studies Agendia relied on are not a good fit for claims that broadly communicate that Onctotype DX has lower prognostic accuracy or worse outcomes for black women.

Therefore, NAD recommended Agendia discontinue the challenged claims or modify its advertising to avoid conveying the overly broad message that Oncotype DX has lower prognostic accuracy and provides less consistent results for black women than MammaPrint and BluePrint. NAD noted that nothing in its decision prevents Agendia from accurately communicating the results of the studies in a more narrowly tailored manner.

Worse Outcomes for Black Women Claims

The National Advertising Division (NAD) recommended that Agendia discontinue claims that attribute worse outcomes for black women with the same Oncotype DX test results as white women or modify the claims to avoid conveying such a message.

Material Connection Disclosures

GHI asserted that Agendia posted articles published by Hit Consultant and Stat News featuring Dr. Johnson’s opinions on MammaPrint and Oncotype tests on social media that do not include the material connection disclosures required by the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising. Since Agendia confirmed that it does not have a relationship, paid or otherwise, with Dr. Johnson, Stat News, or Hit Consultant, the National Advertising Division (NAD) determined there are no material connection disclosures required on the challenged posts. 

In its advertiser statement, Agendia stated that it will comply with NAD’s recommendations although it “respectfully disagrees with NAD regarding both the interpretation of and the substantiation for Agendia’s advertising” and “has no current plans to resume the challenged claims.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact Information

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations

LexisNexis Announces Commercial Preview Program for Nexis+ AI, Providing Generative AI-Powered Corporate Research and Decision Intelligence

Program allows corporations to preview and refine Nexis+ AI’s Gen AI capabilities, which deliver trustworthy results, powerful summarization features and faster time to insights

New York, NY – April 23, 2024 – LexisNexis® Legal & Professional, a leading global provider of information and analytics, today announced the commercial preview of Nexis+ AI, new generative AI-powered capabilities designed to elevate and accelerate corporate research, business development and decision-making functions. Participating corporations will be able to experience Nexis+ AI’s enhanced research, intelligence and document summarization features while providing valuable feedback to refine its capabilities prior to the official launch later this year.

Trusted by thousands of corporations worldwide for more than 50 years, LexisNexis delivers business decision intelligence from a repository of more than 25,000 licensed news publications and corporate data on millions of companies worldwide. Nexis+ AI will greatly enhance the user’s ability to:

  • Quickly research and analyze business, financial and legal information and news;
  • Summarize lengthy documents and extract relevant entities and data points;
  • Compile, organize and share content;
  • Create customizable draft reports or outlines with a single click; and
  • Derive actionable insights with speed and precision.

 

“Nexis+ AI combines powerful generative AI capabilities with corporate data to deliver game-changing decision intelligence capabilities that businesses need to gain a competitive advantage and achieve their objectives,” said Todd Larsen, President at LexisNexis. “The feedback we gain from the Nexis+ AI commercial preview program will enable us to fine-tune its capabilities and ensure it delivers value to businesses of all sizes across a broad spectrum of industries and multiple geographies.”

“Deloitte recognizes the transformative impact of AI-assisted research workflows. By integrating advanced AI capabilities, such as rapid generative AI for conversational search, reporting, summarization, and precise document analysis, we see a clear path toward significantly enhancing the efficiency and accuracy of research,” said Pascal Muller, Senior Manager, Technology Consulting at Deloitte. “This approach not only streamlines complex processes but also ensures our customers receive the most relevant, up-to-date insights, directly supporting their strategic objectives and decision-making.”

Strong Focus on Data Accuracy, Privacy and Security

According to the 2024 LexisNexis Future of Work Report, nearly nine in ten professionals rank the quality and accuracy of the output as the #1 consideration in selecting a generative AI tool. Other criteria that respondents say would increase trust in Gen AI output include trusted, accurate data sources, better transparency, and clearer communication of limitations and potential biases. To address this, Nexis+ AI queries are run against data and content from trusted, credible publishers which mitigates the risk of AI hallucinations. For greater transparency, all Nexis+ AI results link back to the original documents cited. In addition, all Nexis+ AI sessions are hosted in dedicated, secure cloud environments. The system purges all uploaded documents, queries, and prompts at the end of each user session, and no data or content is ever used to train core AI models on the open Web.

With Gen AI data privacy also top of mind among corporate executives, LexisNexis, part of RELX, follows the RELX Responsible AI Principles, considering the real-world impact of its solutions on people and taking action to prevent the creation or reinforcement of unfair bias. The company’s commitment to data security and privacy spans more than 50 years. LexisNexis employs over 2,000 technologists, data scientists, and subject matter experts to develop, test, and validate its solutions and deliver comprehensive, accurate information.

Protecting Publisher IP and Revenue

Equally important to publishers and content owners is protecting their copyright and intellectual property, ensuring their content is represented accurately, and being fairly compensated for its use. LexisNexis has extensive, long-standing – and in some cases, exclusive – content licensing agreements with publishers around the world. This enables the company to deliver contextually relevant, Gen AI-derived answers and insights with direct links to the original source material to mitigate the risk of AI hallucinations. It also creates monetization opportunities for publishers, reflecting the value of their content.

“The Associated Press appreciates the value generative AI tools can provide in surfacing the content users seek,” said Sara Trohanis, Vice President of Americas Revenue and Strategic Partnerships at The Associated Press. “We are pleased to continue our work with LexisNexis in a way that leverages this technology to better connect LexisNexis users with accurate, factual AP journalism.”

Nexis+ AI Insider Program

In addition to the commercial preview program, LexisNexis has announced its Nexis+ AI Insider Program, a collaborative community of professionals seeking ways to leverage generative AI technologies for their organizations in a meaningful and impactful way. The program is open to business professionals and Insiders can sign up to be among the first to learn about new AI solutions from LexisNexis. Those interested in joining the Nexis+ AI Insider program can register at www.lexisnexis.com/insiderprogram.

About LexisNexis Legal & Professional
LexisNexis&reg Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis&reg and Nexis&reg services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. 

Media Contact
Leela Bozonelis, Global Product Marketing Director
Nexis Solutions, a Division of LexisNexis
929-383-8781
leela.bozonelis@lexisnexis.com

Eric Sokolsky, Plat4orm PR
908-288-7201
eric@plat4orm.com

Michelin Surpasses 100 J.D. Power Awards With 2024 Rankings, More Than All Other Tire Manufacturers Combined

  • Michelin is the first tire company to earn more than 100 J.D. Power awards. 
  • For the 21st consecutive year, Michelin is recognized for top customer satisfaction in luxury car segment. 
  • Michelin is also No. 1 in tire customer satisfaction for passenger car and performance sport vehicle owners. 
  • Michelin brands, which include BFGoodrich Tires1, have received 104 top-tire rankings. 

 

GREENVILLE, S.C., March 25, 2024 – Michelin, the most awarded tire brand in the U.S, earned its 100th, 101st and 102nd J.D. Power Awards in the J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study. For 2024, drivers gave Michelin the highest ratings in Original Equipment Tire Customer Satisfaction for Luxury, Passenger Car and Performance Sport Vehicles. 

“It is a monumental honor to win awards that are based on consumer feedback, and Michelin could not be prouder to receive more than 100 J.D. Power Awards in customer satisfaction in the tire category,” said Alexis Garcin, President and CEO of Michelin North America, Inc. “As the most awarded tire brand in the U.S., we continue to thank our people who help design, build, and distribute our tires. Our commitment is to provide the best experience for those who chose Michelin tires, and it is humbling to see our mission come to life, year after year.”

With these honors, Michelin has won 102 total J.D. Power Awards — more than any other tire manufacturer combined. It is the company’s 21st consecutive top ranking in the Luxury segment.

The J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study was based on responses from more than 31,000 vehicle owners. Satisfaction was examined in four areas: tire wear, tire ride, tire appearance and tire traction/handling.

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance. 

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

 

1BFGoodrich received the highest score among light truck vehicles in the J.D. Power 1999 U.S. Original Equipment Tire Customer Satisfaction Study and truck/utility vehicles in the J.D. Power 2022 U.S. Original Equipment Tire Customer Satisfaction Study of customers’ satisfaction with their original equipment tires. Visit jdpower.com/awards for more details.

 

About Michelin North America, Inc. 

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)

Contact Information

Name: Christian Fisher
Email: christian.fisher@michelin.com
Job Title: Press Officer

IMS Legal Strategies Welcomes Juris Medicus

PENSACOLA, FL | IMS Legal Strategies, the award-winning professional services firm specializing in litigation consulting and expert witness placement, announced today that Juris Medicus will begin using the co-branded name, IMS Legal Strategies | Juris Medicus. The San Antonio-based medical expert sourcing provider merged with IMS, uniting their complementary expert witness services to support clients in cases that include complex medical issues.

“Our mission at IMS is to always listen to our clients and find ways to address their needs through innovation and best-in-class talent and methodology. This approach motivated us in 2022 to partner with the talented team at Juris Medicus to provide exceptional service to our clients with their cases requiring medical expertise. Since then, we have been diligently working behind the scenes on integration with Juris Medicus to enhance and align our service lines and brands. Together, we offer unparalleled resources and methodologies to secure the precise medical expertise and testimony our clients need to bolster their cases,” said IMS Chief Executive Officer James Crane.

IMS covers a comprehensive range of expert witness services, including a renowned custom search process for independent experts within all subject matters and staff experts specializing in data science, statistics, finance, and economics. Juris Medicus adds an expansive expert panel to the mix with more than 450 experts spanning 85+ medical specialties and subspecialties.

As the industry’s only fully integrated litigation consulting team, IMS is the leading provider of dispute resolution services across the entire lifecycle of high-stakes disputes. In addition to expert witness placement, advisory services include jury and trial consulting, visual advocacy, and presentation technology. The IMS footprint extends coast-to-coast in the US, with a foothold in the UK to offer its services worldwide.

About IMS Legal Strategies

IMS Legal Strategies is a professional services firm that partners with the most influential global law firms and corporations to elevate their legal strategies. Through every stage of dispute resolution, IMS provides the full suite of sophisticated advisory services lawyers need to prevail—world-class expert witness placement, specialized litigation consulting, cutting-edge visual advocacy, and flawless presentation delivery using state-of-the-art technology.

Whether identifying expert witnesses from any industry and discipline, developing themes and demonstratives, preparing witnesses for depositions and hearings, conducting focus groups and mock trials, or guiding jury selection and voir dire, we work collaboratively with our law firm partners to strengthen their cases. IMS offers a fully integrated international team with decades of practical experience in more than 45,000 cases and 6,500 trials. Our trusted expertise is hard-earned. Together, we win. Visit imslegal.com for more.

Contact Information

Name: Lauren Fay
Email: press@imslegal.com
Job Title: Senior Communications Manager

LawToolBox AI in Microsoft 365 Keeps Attorney Client Data Safe

LawToolBox unveils AI for legal professionals that extracts deadlines and events from hand-written orders and adds to matter calendars in Microsoft 365.

DENVER, Dec. 11, 2023 LawToolBox, a world leading provider of legal solutions today unveiled a suite of AI-powered features that transforms its award-winning experience for legal professionals with groundbreaking advancements in deadline extraction and rules-based calendaring in Microsoft Teams and Outlook. LawToolBox AI amplifies core deadline management functions, safely and responsibly by processing AI behind Microsoft’s enterprise-grade security.

 

LawToolBox AI Works with Microsoft Copilot (PRNewsfoto/LawToolBox.com, Inc.)

 

The introduction of LawToolBox AI facilitates the conversion of handwritten court orders into actionable deadlines, clause extraction from real estate contracts, automatic deadline tracking in commercial agreements, and more. Highlights of LawToolBox AI include:

  • Extracting deadlines from emails and attachments then add to user/matter calendar
  • Mapping deadlines from links to civil rules and other documents
  • Summarizing emails and attachments, and other documents
  • Drafting responses to emails

 

“The novel use of AI by LawToolBox to manage matters signals a new era of legal technology.” says Uriel Rootshtain, Sr. Director, Modern Work field and partner, Microsoft.

In addition, the LawToolBox app for Microsoft Teams has been updated with natural language capabilities, enabling users to inquire about weekly deadlines, recent matters, find other team members who have time to respond to deadlines and tasks, and reschedule meetings through simple conversational inputs.

“Using AI to further automate deadline management and legal matters in Microsoft 365 is a game-changer”, says Carol Lynn Grow, Chief Operating Officer of LawToolBox. “We’ve incorporated AI to augment the core functions of LawToolBox in a way that is intuitive, safe, and responsible. Once a legal professional uses LawToolBox AI to extract hand-written deadlines from scheduling or other case management orders, they will never want to do it manually again.”

LawToolBox AI leverages Microsoft AI-ready infrastructure for calendar events, meetings, documents, and chat conversations in Microsoft. LawToolBox AI is processed inside – and never leaves – each customer’s Microsoft 365 cloud. LawToolBox AI safely interprets customer data inside Microsoft 365, only processing data which they can access. LawToolBox AI uses Azure OpenAI Service and can be added to Copilot for Microsoft 365. In both cases, customers’ prompts and responses are never used to train language models that benefit other legal professionals.

“The novel use of AI by LawToolBox to manage matters signals a new era of legal technology. By building their AI-powered solutions on Microsoft 365, LawToolBox is providing legal professionals with tools that are not only intelligent but also secure and trustworthy. Assisting legal professionals with AI to reduce risk and automate important business processes will contribute toward the transformation of law firms and offices of general counsel into more efficient, agile, and client-centric organizations”, says Uriel Rootshtain, Sr. Director, Modern Work field and partner, Microsoft.

On November 1, 2023, Microsoft announced Copilot for Microsoft 365. Concurrently, LawToolBox AI is available for Microsoft Teams and/or Copilot for Microsoft 365 users. For law firms and offices of general counsel requiring less than 300 licenses, LawToolBox AI is available with pay-as-you-go Azure OpenAI services enabled in their Microsoft 365 account. Furthermore, enterprise customers can apply toward both their LawToolBox base subscription and their LawToolBox AI add-on subscription.

 

About LawToolBox:

Founded in 1998, LawToolBox is a leading provider of legal calendaring and deadline management software trusted by over 8,000 law firms, corporate legal departments, and government agencies worldwide. LawToolBox offers a range of tools that help legal professionals manage court, administrative, transactional, and regulatory deadlines, activate matters from document management and accounting software, and collaborate seamlessly with team members. LawToolBox natively integrates with Microsoft 365, including Microsoft Teams, Outlook, and SharePoint, and other leading legal software providers. LawToolBox has been recognized for its innovation and impact, winning numerous Microsoft awards, including “2021 Microsoft Partner of the Year Finalist,” “Best SharePoint Solution” and “Best Office Integration.”

Media Contact

Carol Lynn Grow, LawToolBox.com, Inc., 303-759-3572, clg@lawtoolbox.com, www.lawtoolbox.com

Twitter Facebook

SOURCE LawToolBox.com, Inc.

iCrowdNewswire Announces Next-Generation Products in AI Press Release Distribution at Hong Kong Press Release Industry and Partner Summit

Miami, Florida – December 4, 2023. iCrowdNewswire, press release industry leading innovators, announced their next-generation plans for state-of-the-art AI powered press release distribution at the November 23rd Hong Kong Summit. The Summit host shared next level planned implementations around visibility and engagement to move press release capabilities from guaranteed distribution to guaranteed engagement, highlighting their industry exclusive demand generation features.

Hector Botero, CEO and Founder of iCrowdNewswire, enthusiastically stated, “The press release distribution market is ripe for breakthrough innovations, marking the latest frontier in leveraging the unparalleled power of AI. With our next-generation plans unveiled at the Hong Kong Summit, we are committed to transforming the industry by moving beyond guaranteed distribution to guaranteed engagement.”

Mr. Botero emphasized the significance of embracing new AI technologies, acknowledging the industry’s evolving landscape. He added, “We believe in challenging the status quo and maximizing visibility and engagement for our industry. The future of press release distribution is intelligent, data-driven, and highly targeted.”

According to iCrowdNewswire COO Sonia LaFountain, “Our state-of-the-art implementations uniquely merge corporate communications and digital marketing. The result of our methodology is unrivaled; precision demand generation tooling with guaranteed ROI enhanced reporting, accurate and actionable visibility and engagement for PR and Marketing professionals with guaranteed outcomes that meet their specific goals. We’re talking real data directly from engagement platforms that learn and adapt placement based on audience behavior.”

iCrowdNewswire shared the spotlight of the inaugural event with co-host Media Outreach (Asia) and an impressive lineup of press release distribution leaders including Medianet (Asia-Pacific), PA Media (UK) and Nexis Newswire (Global). Partners provided important insights on distribution features that resonate for customers in their regions as well as challenges to address the need for a modern experience. Amrita Sidhu, Managing Director of Medianet championed iCrowdNewswire’s efforts to adopt new AI technologies, commenting, “The six most dangerous words in business: We have always done it this way,” reminding the audience that we have an opportunity to maximize visibility and engagement for our industry.

iCrowdNewswire’s Q1 2024 launch of the new product lineup will feature tooling from Google, LinkedIn, Instagram, Facebook, TikTok, YouTube and other high performance social platform’s leveraging AI demand generation capabilities to precision target audiences based on audience behaviors and predictive engagement. These capabilities pinpoint audiences with high propensity to view and engage with your release based on target audience specifications including demographics, geographics, industries and interests.

The full recap of the Hong Kong Press Release Industry and Partner Summit, can be viewed at the link: iCrowdNewswire – Hong Kong Press Release Industry Summit – AI Powered Press Release Distribution November 2023

About iCrowdNewswire

In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice, and analytics technologies for press release distribution resulting in a process that offers press release issuers with an ultra-user-friendly interface to choose from millions of websites worldwide. Issuers can refine targeting by further choosing specific sections within websites, choose countries, states and zip or postal codes. Demographic targeting includes age groups, interests and industry, and recent research with media indicates that promoting releases prominently on media websites is by far the most efficient way to reach media. iCrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by Law.com