iCrowdNewswire Announces Next-Generation Products in AI Press Release Distribution at Hong Kong Press Release Industry and Partner Summit

Miami, Florida – December 4, 2023. iCrowdNewswire, press release industry leading innovators, announced their next-generation plans for state-of-the-art AI powered press release distribution at the November 23rd Hong Kong Summit. The Summit host shared next level planned implementations around visibility and engagement to move press release capabilities from guaranteed distribution to guaranteed engagement, highlighting their industry exclusive demand generation features.

Hector Botero, CEO and Founder of iCrowdNewswire, enthusiastically stated, “The press release distribution market is ripe for breakthrough innovations, marking the latest frontier in leveraging the unparalleled power of AI. With our next-generation plans unveiled at the Hong Kong Summit, we are committed to transforming the industry by moving beyond guaranteed distribution to guaranteed engagement.”

Mr. Botero emphasized the significance of embracing new AI technologies, acknowledging the industry’s evolving landscape. He added, “We believe in challenging the status quo and maximizing visibility and engagement for our industry. The future of press release distribution is intelligent, data-driven, and highly targeted.”

According to iCrowdNewswire COO Sonia LaFountain, “Our state-of-the-art implementations uniquely merge corporate communications and digital marketing. The result of our methodology is unrivaled; precision demand generation tooling with guaranteed ROI enhanced reporting, accurate and actionable visibility and engagement for PR and Marketing professionals with guaranteed outcomes that meet their specific goals. We’re talking real data directly from engagement platforms that learn and adapt placement based on audience behavior.”

iCrowdNewswire shared the spotlight of the inaugural event with co-host Media Outreach (Asia) and an impressive lineup of press release distribution leaders including Medianet (Asia-Pacific), PA Media (UK) and Nexis Newswire (Global). Partners provided important insights on distribution features that resonate for customers in their regions as well as challenges to address the need for a modern experience. Amrita Sidhu, Managing Director of Medianet championed iCrowdNewswire’s efforts to adopt new AI technologies, commenting, “The six most dangerous words in business: We have always done it this way,” reminding the audience that we have an opportunity to maximize visibility and engagement for our industry.

iCrowdNewswire’s Q1 2024 launch of the new product lineup will feature tooling from Google, LinkedIn, Instagram, Facebook, TikTok, YouTube and other high performance social platform’s leveraging AI demand generation capabilities to precision target audiences based on audience behaviors and predictive engagement. These capabilities pinpoint audiences with high propensity to view and engage with your release based on target audience specifications including demographics, geographics, industries and interests.

The full recap of the Hong Kong Press Release Industry and Partner Summit, can be viewed at the link: iCrowdNewswire – Hong Kong Press Release Industry Summit – AI Powered Press Release Distribution November 2023

About iCrowdNewswire

In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice, and analytics technologies for press release distribution resulting in a process that offers press release issuers with an ultra-user-friendly interface to choose from millions of websites worldwide. Issuers can refine targeting by further choosing specific sections within websites, choose countries, states and zip or postal codes. Demographic targeting includes age groups, interests and industry, and recent research with media indicates that promoting releases prominently on media websites is by far the most efficient way to reach media. iCrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by Law.com

LexisNexis and iCrowdNewswire Launch Nexis® Newswire

All-inclusive new service enables press release distribution and amplification into a network of 11 million websites globally, key social channels and Internet of Things (IoT) devices.

NEW YORK – LexisNexis® Legal & Professional in coordination with iCrowdNewswire, today announced the launch of Nexis® Newswire, one of the only distribution services in the industry to use paid advertising to drive traffic to news releases. Nexis® Newswire enables targeted distribution to 11 million websites globally, as well as key social channels and Internet of Things (IoT) devices such as Google Assistant and Amazon Alexa. The news release distribution service leverages the Google Ads network, so issuers can leverage unparalleled targeting to reach their specific audiences—and access unrivaled reporting that tracks real opens and clicks, not just opportunities to see.

“Our customers are always looking for new, effective ways to reach their target audiences—and stay ahead of their competition,” explained Chasity Johnson, Director of Product Management at LexisNexis. “Nexis® Newswire is shaking up the established newswire industry with a modern approach that delivers more.” According to Johnson the addition of Nexis® Newswire completes LexisNexis’s portfolio of media intelligence solutions, giving customers a comprehensive package that supports data-driven decision-making and fulfills customer needs.

Watch Nexis® Newswire in action here: https://vimeo.com/571704492 Hector Botero, iCrowdNewswire President, shared, “Posting releases on website sub-domains where traffic is minimal can be an effective strategy for search engine optimization, but it delivers news only to a fraction of the right audience. With Nexis® Newswire, on the other hand, users can take full advantage of the digital space with paid advertising on premium websites and distribution on voice devices to reach more people and drive more targeted traffic to news releases.”

Distribute and Boost News Releases Nexis® Newswire helps public relations and communications professionals:

  • Amplify reach. Nexis® Newswire uses “push technology” to publish banner ads on premium websites chosen by the issuer. By providing access to all 11 million websites in the Google Ads network worldwide, including specialty industry and niche sites, customers can target the outlets that will provide maximum ROI to their business.
  • Target the right audience. The Nexis® Newswire advertising-based distribution model offers unparalleled targeting to reach specific audiences. Issuers can target any country, state, city, and zip or postal code worldwide, as well as multiple regional or global markets for any campaign.
  • Seamlessly and accurately translate. Google estimates that 50 percent of global searches are performed in languages other than English. Nexis® Newswire distribution includes translation of every release into eight languages to provide unequaled global and multicultural reach.
  • Rapidly track and report success. Nexis® Newswire offers ad-driven report analytics with accurate views and click-through reports. Reporting tracks opens and reach, not just opportunities to see, allowing users to report on ROI more accurately.
Complete Suite of Insight-Driven Solutions

Nexis® Newswire is the latest addition to the LexisNexis® Media Intelligence suite, which comprises media monitoring, social analytics and news curation tools to fuel insight-driven communication and business strategies. The suite also includes:

  • Nexis Newsdesk, an all-in-one media monitoring and analytics solution that enables insight discovery for brand messaging, reputation management, executive positioning, competitive intelligence and more.
  • Nexis® Media Intelligence Research and Analytics, which brings together media metrics and human expertise for custom media analysis and newsletter curation.
  • Nexis® Social Analytics, powered by Talkwalker, offers global, real-time monitoring, along with image and text analytics.
  • Nexis® Media Contacts Solution, a media database and communications platform powered by Agility PR Solutions.

To test Nexis® Newswire today, visit https://bis.lexisnexis.com/nexis_newswire.

About LexisNexis Legal & Professional LexisNexis Legal & Professional® is a leading global provider of legal, regulatory and business information and analytics that helps customers increase productivity, improve decision-making and outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 160 countries with 10,400 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About iCrowdNewswire

iCrowdNewswire was launched in 2015 by a team of senior executives with deep industry experience. By 2017, iCrowdNewswire started implementing more technology innovations than any other newswire in the industry, including advertising driven geographic and demographic targeting, artificial intelligence translations and detailed analytics. iCrowdNewswire is also the only newswire with news channels available on over 4 billion voice devices through Google Assistant and Amazon Alexa. Since its inception iCrowdNewswire has distributed in excess of 250,000 releases.  


Contacts: Megan Burnside

LexisNexis | Nexis Solutions


Twitter: @NexisSolutions

LinkedIn: https://www.linkedin.com/showcase/lexisnexis-business-insight-solutions/  


Hector Botero, President