New York, NY – June 13, 2024 – In a challenge brought by Genomic Health, Inc., a wholly owned subsidiary of Exact Sciences Corporation (GHI), BBB National Programs’ National Advertising Division recommended that Agendia, Inc. modify or discontinue certain claims regarding the superiority of its MammaPrint and BluePrint tests for black women, including claims that GHI’s Oncotype DX test is inappropriate for black women and that it is biased, inaccurate, and inconsistent.
GHI’s Oncotype DX test and Agendia’s MammaPrint and BluePrint genomic tests assess the risk of breast cancer recurrence in early-stage breast cancer patients.
The challenged claims appeared in sponsored advertising content, in posts on all major social media platforms, and on the Agendia website. Agendia’s advertisements are provided to doctors, other medical professionals, breast cancer patients, and caregivers.
Equality of Care/Bias Claims
GHI challenged a two-sided postcard distributed to healthcare professionals with the headline that Agendia and its tests provide “EQUAL CARE FOR ALL” and that “Agendia is committed to addressing racial disparities in breast cancer,” followed by claims including:
- “Black women are more likely to die from breast cancer than white”
- “Only MammaPrint & BluePrint results can identify higher risk ER+ tumors in black women”
- “Agendia’s test provide consistent results in black women as well as in other diverse groups of patients”
- “Oncotype DX Breast RS test has lower prognostic accuracy in Black women”
The bottom of the postcard says, “Not all Genomic Tests are Created Equal.”
The other side of the postcard shows a comparative chart between the “MammaPrint & BluePrint” vs. “Onctoype DX” and a series of checkmarks indicating differences between the tests. The chart concludes with the claim “EQUAL CARE FOR ALL” checked “yes” for MammaPrint & BluePrint, with no checkmark for Oncotype DX.
The National Advertising Division (NAD) determined that at least one message reasonably conveyed by this advertisement and comparative chart is that GHI does not want equal care for all, a message not supported by the evidence in the record.
Further, NAD concluded that Agendia’s evidence does not provide a reasonable basis for the claim that the Onctoype DX test is biased (along with the negative connotation implied by the word “bias”) and that the MammaPrint test has uncovered this bias.
Therefore, NAD recommended Agendia either discontinue these claims or modify its advertising to avoid conveying the falsely disparaging messages that GHI does not want equal care for all and that its Onctoype DX test is biased.
Superiority/Singularity for Tumor Identification Claims
The National Advertising Division (NAD) determined that Agendia’s evidence does not provide a reasonable basis for the overly broad message conveyed by the claim “Only MammaPrint & BluePrint results can identify higher risk ER+ tumors in black women,” which appeared on the postcard. Therefore, NAD recommended that Agendia either discontinue the claim or modify it to more accurately reflect the underlying support.
Accuracy of Test Results/Inconsistent Results Claims
The National Advertising Division (NAD) recommended Agendia discontinue claims that MammaPrint results provide “more accurate predictions” because the evidence does not support that it is “more” accurate than either prior or competing tests and because the test is not cleared or indicated as a predictive test.
GHI also challenged several claims questioning the reliability of Oncotype DX, a test that Agendia characterized as having lower accuracy in black women and inconsistent results.
NAD determined that the studies Agendia relied on are not a good fit for claims that broadly communicate that Onctotype DX has lower prognostic accuracy or worse outcomes for black women.
Therefore, NAD recommended Agendia discontinue the challenged claims or modify its advertising to avoid conveying the overly broad message that Oncotype DX has lower prognostic accuracy and provides less consistent results for black women than MammaPrint and BluePrint. NAD noted that nothing in its decision prevents Agendia from accurately communicating the results of the studies in a more narrowly tailored manner.
Worse Outcomes for Black Women Claims
The National Advertising Division (NAD) recommended that Agendia discontinue claims that attribute worse outcomes for black women with the same Oncotype DX test results as white women or modify the claims to avoid conveying such a message.
Material Connection Disclosures
GHI asserted that Agendia posted articles published by Hit Consultant and Stat News featuring Dr. Johnson’s opinions on MammaPrint and Oncotype tests on social media that do not include the material connection disclosures required by the FTC’s Guides Concerning Use of Endorsements and Testimonials in Advertising. Since Agendia confirmed that it does not have a relationship, paid or otherwise, with Dr. Johnson, Stat News, or Hit Consultant, the National Advertising Division (NAD) determined there are no material connection disclosures required on the challenged posts.
In its advertiser statement, Agendia stated that it will comply with NAD’s recommendations although it “respectfully disagrees with NAD regarding both the interpretation of and the substantiation for Agendia’s advertising” and “has no current plans to resume the challenged claims.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
Michelin Surpasses 100 J.D. Power Awards With 2024 Rankings, More Than All Other Tire Manufacturers Combined
- Michelin is the first tire company to earn more than 100 J.D. Power awards.
- For the 21st consecutive year, Michelin is recognized for top customer satisfaction in luxury car segment.
- Michelin is also No. 1 in tire customer satisfaction for passenger car and performance sport vehicle owners.
- Michelin brands, which include BFGoodrich Tires1, have received 104 top-tire rankings.
GREENVILLE, S.C., March 25, 2024 – Michelin, the most awarded tire brand in the U.S, earned its 100th, 101st and 102nd J.D. Power Awards in the J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study. For 2024, drivers gave Michelin the highest ratings in Original Equipment Tire Customer Satisfaction for Luxury, Passenger Car and Performance Sport Vehicles.
“It is a monumental honor to win awards that are based on consumer feedback, and Michelin could not be prouder to receive more than 100 J.D. Power Awards in customer satisfaction in the tire category,” said Alexis Garcin, President and CEO of Michelin North America, Inc. “As the most awarded tire brand in the U.S., we continue to thank our people who help design, build, and distribute our tires. Our commitment is to provide the best experience for those who chose Michelin tires, and it is humbling to see our mission come to life, year after year.”
With these honors, Michelin has won 102 total J.D. Power Awards — more than any other tire manufacturer combined. It is the company’s 21st consecutive top ranking in the Luxury segment.
The J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study was based on responses from more than 31,000 vehicle owners. Satisfaction was examined in four areas: tire wear, tire ride, tire appearance and tire traction/handling.
J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.
J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.
1BFGoodrich received the highest score among light truck vehicles in the J.D. Power 1999 U.S. Original Equipment Tire Customer Satisfaction Study and truck/utility vehicles in the J.D. Power 2022 U.S. Original Equipment Tire Customer Satisfaction Study of customers’ satisfaction with their original equipment tires. Visit jdpower.com/awards for more details.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
Contact Information
Name: Christian Fisher
Email: christian.fisher@michelin.com
Job Title: Press Officer
IMS Legal Strategies Welcomes Juris Medicus
PENSACOLA, FL | IMS Legal Strategies, the award-winning professional services firm specializing in litigation consulting and expert witness placement, announced today that Juris Medicus will begin using the co-branded name, IMS Legal Strategies | Juris Medicus. The San Antonio-based medical expert sourcing provider merged with IMS, uniting their complementary expert witness services to support clients in cases that include complex medical issues.
“Our mission at IMS is to always listen to our clients and find ways to address their needs through innovation and best-in-class talent and methodology. This approach motivated us in 2022 to partner with the talented team at Juris Medicus to provide exceptional service to our clients with their cases requiring medical expertise. Since then, we have been diligently working behind the scenes on integration with Juris Medicus to enhance and align our service lines and brands. Together, we offer unparalleled resources and methodologies to secure the precise medical expertise and testimony our clients need to bolster their cases,” said IMS Chief Executive Officer James Crane.
IMS covers a comprehensive range of expert witness services, including a renowned custom search process for independent experts within all subject matters and staff experts specializing in data science, statistics, finance, and economics. Juris Medicus adds an expansive expert panel to the mix with more than 450 experts spanning 85+ medical specialties and subspecialties.
As the industry’s only fully integrated litigation consulting team, IMS is the leading provider of dispute resolution services across the entire lifecycle of high-stakes disputes. In addition to expert witness placement, advisory services include jury and trial consulting, visual advocacy, and presentation technology. The IMS footprint extends coast-to-coast in the US, with a foothold in the UK to offer its services worldwide.
About IMS Legal Strategies
IMS Legal Strategies is a professional services firm that partners with the most influential global law firms and corporations to elevate their legal strategies. Through every stage of dispute resolution, IMS provides the full suite of sophisticated advisory services lawyers need to prevail—world-class expert witness placement, specialized litigation consulting, cutting-edge visual advocacy, and flawless presentation delivery using state-of-the-art technology.
Whether identifying expert witnesses from any industry and discipline, developing themes and demonstratives, preparing witnesses for depositions and hearings, conducting focus groups and mock trials, or guiding jury selection and voir dire, we work collaboratively with our law firm partners to strengthen their cases. IMS offers a fully integrated international team with decades of practical experience in more than 45,000 cases and 6,500 trials. Our trusted expertise is hard-earned. Together, we win. Visit imslegal.com for more.
Contact Information
Name: Lauren Fay
Email: press@imslegal.com
Job Title: Senior Communications Manager
National Advertising Division Recommends Stihl Discontinue Unqualified “Made in America” Claims for Outdoor Power Equipment
New York, NY – February 22, 2024 – In a challenge brought by Milwaukee Electric Tool Corporation, BBB National Programs’ National Advertising Division recommended that, in connection with its outdoor power equipment, Stihl Incorporated:
- Discontinue its unqualified “Made in America” claims; and
- Modify its “Made in America” claims to make clear that not all (or virtually all) of its products are made in the United States and that not all (or virtually all) of the parts of those products are from the United States.
The challenged claims, on Stihl’s website, social media, commercials, and print ads stated that its products are “Made in America.” The claim was made in connection with the brand generally in a variety of contexts (at times with power tools visible in the ad) along with images of the American flag. Stihl usually included a disclosure stating, “A majority of STIHL products sold in America are made in America of U.S. and global materials.”
NAD concluded that notwithstanding the disclosure, consumers would take away a broad, unqualified message that all or virtually all of its products – and all or virtually all of those products’ parts – are made in America.
Since there was no evidence in the record to support this broad unqualified message, NAD recommended that Stihl:
- Discontinue its unqualified “Made in America” claims; and
- Modify its “Made in America” claims to make clear that not all (or virtually all) of its products are made in the United States and that not all (or virtually all) of the parts of those products are from the United States.
NAD noted that nothing in its decision would prevent Stihl from making a properly qualified “Made in America” claim as to the specific products and/or parts that are actually made in America.
Further, NAD recommended that Stihl modify its advertising to avoid conveying the messages that:
- Stihl’s product line meets the FTC’s requirements to be designated as “Made in America.”
- All of Stihl’s products are made in America.
- All of Stihl’s parts are made in America.
- All products and their constituent parts in Stihl’s advertisements are made in America.
- Stihl’s products are all or virtually all made in America.
- Stihl’s parts are all or virtually all made in America.
- Stihl’s products have no or negligible foreign content.
- The parts in Stihl’s products have no or negligible foreign content.
- Some companies cannot claim that their products are Made in America, but Stihl can.
In its advertiser statement, Stihl stated that it “agrees to comply with NAD’s recommendations” although it “believes that its advertising verbiage and methods have truthfully conveyed its qualified Made in USA claims.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org
Edvisors Releases Their Comprehensive 2024-2025 FAFSA® Guide as Students Navigate a Tough FAFSA Season
Las Vegas, NV – Edvisors, a leading source of expert information on college financial aid, announces the release of its 2024-2025 FAFSA Guide, providing crucial insights and updates to students, parents, and school counselors navigating what is one of the most challenging years for FAFSA (Free Application for Federal Student Aid) applicants.
The 2024-2025 FAFSA was released at the end of 2023, and this year the application looks different than the previous years due to changes implemented based on the FAFSA Simplification Act. Many changes are highly visible to students and families as they work through the application. Changes such as the retirement of the expected family contribution (EFC) and the introduction of a new index to aid calculations: the Student Aid Index (SAI). Edvisors’ guide and resources aim to demystify the complexities introduced by these changes, ensuring applicants can successfully complete the process.
“A perfect storm of regulatory updates and economic pressures has made this FAFSA season particularly daunting,” said Elaine Rubin, Director of Corporate Communications at Edvisors. “We understand that completing the FAFSA can feel overwhelming, especially with recent changes and delays that are impacting college decisions and financing. Our goal in releasing this comprehensive guide is to equip families with the knowledge and tools to navigate these changes successfully.”
The Edvisors 2024-2025 FAFSA Guide will highlight critical updates, including:
- A breakdown of substantial changes due to the FAFSA Simplification Act.
- An explanation of the SAI and its implications for applicants.
- How to determine and identify FAFSA contributors within complex family dynamics.
- Navigating the latest FAFSA news to ensure students and families know what to expect as far as processing and delays.
In addition to the written guide, Edvisors is also providing a video demo walkthrough, offering a step-by-step visual aid for those who want to preview the application before diving in. These resources are part of Edvisors’ continued commitment to ensure that high-quality, accessible financial aid information is available to everyone looking to invest in their educational future.
The Edvisors 2024-2025 FAFSA Guide is available now at https://www.edvisors.com/student-loans/fafsa/filing-the-fafsa/
The Edvisors 2024-2025 FAFSA Walkthrough is available on Edvisors’ YouTube Channel
In addition, Edvisors invites students to check out the Student LIFE Blog to stay up to date on the latest FAFSA updates.
About Edvisors: For 20 years we have been known as one of the largest and most trusted resources to help students find their path to success. Everyone needs to find their own path, and we know that first-hand. We work to provide information from both our professional and firsthand experiences, to help individuals through college and beyond. Every year, millions of students and their families turn to the Edvisors.com, for timely, accurate information, advice and tools that help them confidently make the best decisions about paying for college. Founded in 1998, Edvisors is based in Las Vegas, Nevada. More information can be found at www.edvisors.com.
Contact Information
Name: Elaine Rubin
Email: erubin@edvisors.com
Job Title: Director of Corporate Communications
New Survey Data from LexisNexis Points to Seismic Shifts in Law Firm Business Models and Corporate Legal Expectations Due to Generative AI
Nearly half of law firm leaders are exploring new lines of business or billable opportunities as a result of generative AI technology
NEW YORK, January 31, 2024 – LexisNexis® Legal & Professional, a leading global provider of information and analytics, today released results from a survey of senior leadership at top U.S. law firms and legal professionals at Fortune 1000 companies. The survey was conducted to better understand the business impact of generative AI technology on the legal industry and how it is redefining itself.
Rapid Uptake and Generative AI Investments
Nearly all the legal executives surveyed expect their investment in generative AI technologies to increase over the next five years (90%). The survey found that 53% of Am Law 200 firms have purchased generative AI tools and 45% are using them for legal work. 43% of Am Law 200 leaders indicated their firm has a dedicated budget to invest in the growth opportunities presented by generative AI in 2024.
Reshaping the Law Firm Business Model
Generative AI is presenting opportunities for law firms to create value for their corporate legal clients through new lines of business and strategic services. 70% believe these solutions will enable new value-added work product for clients, with about a third (30%) expecting these solutions to result in a direct impact on firm revenue. Nearly half of law firm leaders are currently exploring new lines of business or billable opportunities made possible by generative AI technologies (47%). Regarding the bottom line, nearly half (47%) expect to achieve a reduction in costs from the use of generative AI solutions.
More Fortune 1000 executives expect generative AI to produce value for their organizations, with three-quarters (76%) expecting cost savings for their legal departments and 72% expecting the technology to increase the ability to complete more work in-house.
“Generative AI has tremendous potential to transform law firms’ business models and create new forms of value for their clients,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, and Ireland. “We are working closely with customers to integrate our leading generative AI tools into their workflows to drive unprecedented efficiencies and quality for both law firms and corporate legal departments.”
Gap in AI Expectations
Fortune 1000 in-house counsel have higher expectations regarding the use of generative AI in law firms than Am Law executives.
The biggest gap exists around expectations for changes in billing. The majority of Fortune 1000 executives expect to see a reduction in billing from outside counsel due to efficiencies created by generative AI (80%). However, corporate clients have not communicated those reduced billing expectations to law firms. While 43% of law firms agreed with the statement that generative AI will reduce billable hours, only 9% of large law firm leaders indicated their corporate clients have told them they expect their firm bills to be reduced as a result of generative AI, and few firms (11%) are changing or planning to change their billing practices.
While two-thirds of in-house counsel approve of law firms using generative AI in legal matters, only a third of law firm leaders believe their corporate clients approve of this use.
The smallest gap in expectations is seen regarding the use of generative AI and other cutting-edge technology at law firms, as a majority of both groups believe corporate clients expect this from their outside counsel.
Hiring Trends
Both large law firm and corporate respondents believe generative AI technology will impact hiring, with 27% anticipating increased hiring of technologists in 2024, led by 38% of Am Law 200 leaders expecting to increase hiring of technologists, such as data scientists, to support generative AI initiatives at their firms this year. Significantly fewer respondents in non-Am Law firms with 50+ attorneys anticipate hiring additional technologists in 2024 (14%).
The survey reveals a clear divide between Am Law 200 and next tier law firms in their plans to hire more technologists to support generative AI initiatives. While nearly 40% of the largest firms (Am Law 200 leaders) expect to increase hiring in this area in 2024, only 14% of non-Am Law firms plan to do so. This suggests that the largest firms are more aggressively investing in generative AI technology and the talent needed to implement it effectively. The gap indicates that smaller firms may risk falling behind on generative AI adoption without a similar focus on hiring technical experts, even though all respondents agree this technology will have a positive impact overall.
While a majority of law firm respondents believe generative AI will impact the apprenticeship model of large law firms (58%), only a small number of legal leaders expect a reduction in legal roles over the next five years, although one in five Am Law 200 executives predict a reduction in the need for associates.
Legal Analytics and Generative AI
Lex Machina’s recently completed 2024 Legal Analytics Survey found similar results, where 68% of legal professionals using legal analytics in their practice expressed the most excitement and preparedness for generative AI. Twice as many legal analytics users were excited for generative AI compared to non-users (65% to 31%). Additionally, twice as many legal analytics users felt prepared for generative AI compared to non-users (57% to 24%). The survey results indicate that not only is generative AI at the forefront of the minds of the majority of legal analytics users, but also that there’s a positive correlation between the adoption of legal analytics and the readiness to incorporate generative AI in legal practice.
Methodology
LexisNexis Legal & Professional conducted the survey across 266 managing partners and C-suite leaders at Am Law 500 firms, as well as legal professionals in Fortune 1000 companies between December 6, 2023 and January 9, 2024. Findings include responses from 114 executives across 68 Am Law 200 firms, 102 executives across 79 non-Am Law 200 firms with 50 or more attorneys, and 50 executives across 44 Fortune 1000 companies. Surveys were conducted in English via the Forsta survey platform.
For more information on leading legal AI tools from LexisNexis and to download a copy of the survey results, visit www.lexisnexis.com/genai.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Media Contact
Dana Greenstein
Director of Communications, North America & UK
LexisNexis Legal & Professional
212-448-2163
dana.greenstein@lexisnexis.com
iCrowdNewswire Announces Next-Generation Products in AI Press Release Distribution at Hong Kong Press Release Industry and Partner Summit
Miami, Florida – December 4, 2023. iCrowdNewswire, press release industry leading innovators, announced their next-generation plans for state-of-the-art AI powered press release distribution at the November 23rd Hong Kong Summit. The Summit host shared next level planned implementations around visibility and engagement to move press release capabilities from guaranteed distribution to guaranteed engagement, highlighting their industry exclusive demand generation features.
Hector Botero, CEO and Founder of iCrowdNewswire, enthusiastically stated, “The press release distribution market is ripe for breakthrough innovations, marking the latest frontier in leveraging the unparalleled power of AI. With our next-generation plans unveiled at the Hong Kong Summit, we are committed to transforming the industry by moving beyond guaranteed distribution to guaranteed engagement.”
Mr. Botero emphasized the significance of embracing new AI technologies, acknowledging the industry’s evolving landscape. He added, “We believe in challenging the status quo and maximizing visibility and engagement for our industry. The future of press release distribution is intelligent, data-driven, and highly targeted.”
According to iCrowdNewswire COO Sonia LaFountain, “Our state-of-the-art implementations uniquely merge corporate communications and digital marketing. The result of our methodology is unrivaled; precision demand generation tooling with guaranteed ROI enhanced reporting, accurate and actionable visibility and engagement for PR and Marketing professionals with guaranteed outcomes that meet their specific goals. We’re talking real data directly from engagement platforms that learn and adapt placement based on audience behavior.”
iCrowdNewswire shared the spotlight of the inaugural event with co-host Media Outreach (Asia) and an impressive lineup of press release distribution leaders including Medianet (Asia-Pacific), PA Media (UK) and Nexis Newswire (Global). Partners provided important insights on distribution features that resonate for customers in their regions as well as challenges to address the need for a modern experience. Amrita Sidhu, Managing Director of Medianet championed iCrowdNewswire’s efforts to adopt new AI technologies, commenting, “The six most dangerous words in business: We have always done it this way,” reminding the audience that we have an opportunity to maximize visibility and engagement for our industry.
iCrowdNewswire’s Q1 2024 launch of the new product lineup will feature tooling from Google, LinkedIn, Instagram, Facebook, TikTok, YouTube and other high performance social platform’s leveraging AI demand generation capabilities to precision target audiences based on audience behaviors and predictive engagement. These capabilities pinpoint audiences with high propensity to view and engage with your release based on target audience specifications including demographics, geographics, industries and interests.
The full recap of the Hong Kong Press Release Industry and Partner Summit, can be viewed at the link: iCrowdNewswire – Hong Kong Press Release Industry Summit – AI Powered Press Release Distribution November 2023
About iCrowdNewswire
In 2018 iCrowdNewswire began working with Google to adapt the world’s leading advertising, translation, voice, and analytics technologies for press release distribution resulting in a process that offers press release issuers with an ultra-user-friendly interface to choose from millions of websites worldwide. Issuers can refine targeting by further choosing specific sections within websites, choose countries, states and zip or postal codes. Demographic targeting includes age groups, interests and industry, and recent research with media indicates that promoting releases prominently on media websites is by far the most efficient way to reach media. iCrowdNewswire’s technology also drives the LexisNexis press release service Nexis Newswire and ALM’s Legal Newswire powered by Law.com