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National Advertising Division Recommends Modified Disclosures for ForceFlex MaxStrength Trash Bag “25% More Durable” Claims; Glad Products to Appeal

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New York, NY – April 4, 2024 – In a Fast-Track SWIFT challenge brought by Reynolds Consumer Products LLC, BBB National Programs’ National Advertising Division recommended that The Glad Products Company modify its “25% more durable” claims for Glad ForceFlex MaxStrength bags to include clear and conspicuous disclosures indicating the object of comparison is Glad’s own 13-gallon ForceFlex bags.

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

The challenged “25% more durable” claim appeared in various forms across Glad’s website, packaging, and internet search results. Reynolds argued that Glad’s “25% more durable claims” were misleading because the basis of comparison was not adequately disclosed.

NAD found that the disclosures associated with Glad’s “25% more durable” claims were not clear and conspicuous. Therefore, NAD recommended that Glad modify the claims to include clear and conspicuous disclosures that indicate that the object of comparison is Glad’s own 13-gallon ForceFlex bags.

During the proceeding, Glad agreed to voluntarily discontinue or modify the claim “Glad ForceFlex MaxStrength trash bags are 25% more durable and use less plastic than the competition.” Therefore, NAD did not review the claim on its merits and will treat the claim, for compliance purposes, as though NAD recommended it be discontinued or modified.

In its advertiser statement, Glad stated that it “agrees to comply with NAD’s recommendations regarding the Glad ForceFlex MaxStrength search ads and website,” however it will appeal the portion of NAD’s decision regarding the product packaging because it “disagrees with NAD’s findings and recommendations.”

Appeals of NAD decisions are made to BBB National Programs’ National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

 

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

Click Here to Visit Our Website

National Advertising Division Recommends Charter Modify Certain Claims for Spectrum Business Wireless Internet Backup

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New York, NY – April 3, 2024 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Charter Communications, Inc. modify certain claims for its Spectrum Business Wireless Internet Backup service.

At issue for the National Advertising Division (NAD) was whether the challenged claims, which appeared in a one-minute commercial for Charter’s Spectrum Business, convey a misleading message about the performance and availability of Spectrum’s Business Wireless Internet Backup service.

Backup internet service provides a level of connectivity (approximately 8 hours for up to four devices) and is “reliable” in that it can provide connectivity in an emergency. The service, however, functions as a backup service that does not run indefinitely on all connected devices with the same speeds as regular service.

NAD determined that one reasonable takeaway from Charter’s commercial is that Spectrum Business Wireless Internet Backup service does not simply provide some continuation of service in the event of a power outage but provides the same level of service in a power outage so the business will “never miss a beat.” Further, although NAD concluded that the onscreen disclosure is not sufficiently prominent, it also noted that even a more prominent disclosure of the specific limitations of the backup service may be ineffective in a context that claims, “complete connectivity and reliability” and emphasizes “you never miss a beat.” 

Accordingly, to avoid conveying the implied message that Spectrum Business Wireless Internet Backup subscribers’ internet connection will not degrade or slow down during power outages, NAD recommended that Charter modify the claims:

  • Provides “Complete Connectivity & Reliability,”
  • Maintains the same level of connectivity and reliability during a power outage as during normal operating wired conditions, and
  • Is “Made to keep you online even when the power’s off, with the complete connectivity and reliability you get from wireless internet backup.”

In its advertiser statement, Charter stated that it “will comply with NAD’s recommendations with respect to the challenged commercial” although it “disagrees with NAD’s conclusions.” 

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact Information:

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations

Click Here to Visit Our Website

National Advertising Division Recommends Planting Hope Discontinue Use of Registered Trademark Symbol in RIGHTRICE Advertising

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New York, NY – April 2, 2024 – In a Fast-Track SWIFT challenge brought by Riviana Foods, Inc., BBB National Programs’ National Advertising Division recommended that Planting Hope Brands, LLC discontinue use of the registered trademark symbol ® in its advertising for RIGHTRICE.

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). Riviana argued that Planting Hope’s use of the registered trademark ® symbol on the product label and advertising for RIGHTRICE is misleading.

RIGHTRICE was developed in 2017 by Betterer Foods, Inc. as a low-carb, high protein alternative to traditional rice with a low glycemic index. Planting Hope acquired the RIGHTRICE brand in 2022, and an assignment of the trademark registration from Betterer Foods to Planting Hope was recorded with the United States Patent and Trademark Office (USPTO) in January 2022. The RIGHTRICE trademark registration was subsequently cancelled by the USPTO by default judgment, effective January 2024. At the present time, Planting Hope’s motion to set aside this default judgment remains pending with the Trademark Trial and Appeals Board (TTAB).

Since it is not currently known whether Planting Hope’s trademark registration for RIGHTRICE will be reinstated, NAD recommended it discontinue use of the registered trademark symbol in its advertising for RIGHTRICE unless there is a final determination reinstating the RIGHTRICE trademark on the federal register by the USPTO, TTAB, or other tribunal with appropriate jurisdiction.

In its advertiser statement, Planting Hope stated that while it disagrees with the decision “given the rather unique facts involved in this case,” it “will comply with NAD’s decision and related recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

Click Here to Visit Our Website

National Advertising Division Finds “Unbeatable 5G Reliability” Claim for Cox Mobile Supported

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New York, NY – April 1, 2024 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division determined that Cox Communications Inc. provided a reasonable basis for the claim that Cox Mobile provides “Unbeatable 5G Reliability” as well as other express claims about its host network and implied claims about third-party testing of Cox Mobile.

The challenged “Unbeatable 5G Reliability” claims appeared in a 30-second television commercial and on the Cox Mobile website with a disclosure noting that “Cox Mobile runs on the network with unbeatable 5G reliability as measured by Ookla, LLC in the U.S., 1H 2023.”

In support of its “Unbeatable 5G Reliability” claims, Cox relied on RootMetrics’ Nationwide 5G testing, which assessed the performance of the three major carriers, AT&T, T-Mobile, and Verizon. Cox further relied on the additional testing conducted by RootMetrics in October 2023, which tested devices used by Cox Mobile customers. Cox also provided head-to-head 5G reliability testing of the MVNO, Cox Mobile, and its host network, Verizon.

After reviewing the evidence, the National Advertising Division (NAD) determined that Cox Mobile established a reasonable basis to support the claims:

  • “Cox Mobile runs on the network with unbeatable 5G reliability”
  • “We run on the network with unbeatable 5G reliability”
  • “Cox Mobile runs on the network with unbeatable 5G reliability as measured by Ookla, LLC in the U.S.”

 

NAD further determined that the implied claim that Ookla, LLC has conducted testing of 5G reliability for Cox Mobile customers was supported.

In its advertiser statement, Cox stated that it “appreciates NAD’s recognition that its unbeatable 5G reliability claim is fully supported.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services,  guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact Information

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations

Click Here to Visit Our Website

The Wireless Charging Innovators Poised to Capture the $1B+ Royalty Market

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In a new report, “Who is Leading the Qi Standard Patent Race” LexisNexis reveals the most promising innovators in the growing wireless charging market

NEW YORK, March 27, 2024 – Wireless charging, using Qi standard technology, is moving well beyond cell phones into industries as diverse as automotive, healthcare, and hospitality. With over 9,000 Qi-compliant products on the market and 1 billion sold in 2023, Qi has become a crucial technology for enabling wireless power transfer between devices without cables or connectors.

LexisNexis® Legal & Professional, a leading global provider of information and analytics, today released a new report, “Who Leads the Qi Wireless Charging Patent Race?” that analyzes the patent landscape around the Qi wireless charging standard.

The widespread adoption of Qi makes it a lucrative market for owners of standard essential patents (SEPs), which any implementer of the Qi standard must license.

In January 2020, Via Licensing Alliance, a patent pool administrator, announced a license for patents essential to the Qi standard, providing a comprehensive access point for wireless charging and power transfer. Since then, Via LA has attracted many of the largest Qi SEP owners and has published a list of more than 470 Qi standard essential patent documents on its website. Under the patent pool license contract, these SEP owners commit to license all SEPs for an aggregated pool rate between $0.20 to $0.85 per Qi standard-compliant product (receivers and transmitters).

Since not all holders of Qi-relevant patents are patent pool members, the total royalty market is estimated to be roughly one billion dollars.

The report reveals that only around 26-36% of all Qi-related patents are publicly disclosed to be standard essential through the Via Licensing Alliance Qi standard patent pool.

Exploring the Qi-related patent landscape using LexisNexis® IPlytics™ and the LexisNexis® PatentSight+™ patent analytics platform, including machine learning-based LexisNexis® Classification, the LexisNexis® Intellectual Property Solutions experts identified more than 3,500 worldwide active and granted patent families relevant to Qi as of January 2024. Applying the LexisNexis Ultimate Owner concept, which assigns every patent to its highest controlling legal entity, to this broader set, Samsung, Apple, Canon, LG Electronics, Panasonic, Philips, LG Innotek, and Qualcomm lead in terms of the number of patent families related to Qi wireless charging. The study also considered the quality of these patent portfolios leveraging the Patent Asset Index metric, also featured in PatentSight+™.

Top patent owners ranked by the quantity of Qi-related patent families

As Qi adoption rapidly grows, patent holders are poised to accelerate their monetization efforts through licensing deals. Manufacturers implementing Qi must prepare for negotiations by benchmarking patent holders’ relative strength.

“With the release of Qi 2.0 November last year, we now anticipate the usage of wireless charging expanding significantly,” said Tim Pohlmann, CEO and founder of LexisNexis® IPlytics™. “With so much at stake, licensors and licensees must not forego a detailed understanding of the Qi patent landscape through analytics to negotiate royalties effectively.”

The full report provides further details on the Qi patent landscape, the top 30 leading owners ranked by quantity and strength of their Qi-related portfolio, future considerations, and insights into unlocking value in the Qi marketplace. It is available for download at: https://www.lexisnexisip.com/Qi-Patents

About LexisNexis® Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis®and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About LexisNexis® Intellectual Property Solutions 

LexisNexis® Intellectual Property Solutions bring clarity to innovation for businesses worldwide. We enable innovators to accomplish more by helping them make informed decisions, be more productive, comply with regulations, and ultimately achieve competitive advantage for their business. Our broad suite of workflow and analytics solutions (LexisNexis® PatentSight+™, LexisNexis® Cipher™, LexisNexis® IPlytics™, LexisNexis PatentOptimizer®, LexisNexis PatentAdvisor®, and LexisNexis TotalPatent One®, LexisNexis® IP DataDirect), enables companies to be more efficient and effective at bringing meaningful innovations to our world. We are proud to directly support and serve these innovators in their endeavors to better humankind.

Media Contact:
Holger Zimmer
Global Director Strategic Communications and Partnerships
Holger.Zimmer@LexisNexis.com
+49 151 176 636 75

Click Here to Visit Our Website

National Advertising Division Recommends Naked & Thriving Discontinue Certain Claims; Advertiser Voluntarily Modifies Bare Beauty Babes Website

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New York, NY – March 26, 2024 – BBB National Programs’ National Advertising Division, as part of its routine monitoring program, recommended that Naked & Thriving Inc. discontinue certain claims in the Bare Beauty Babes blog and on social media.

The Bare Beauty Babes blog and an Instagram post contained an article authored by dermatologist Dr. Gabriela Vee – “Does Hyaluronic Acid Help to Fight Signs of Aging? I’ve Tested Hundreds of Hyaluronic Acid Serums – Here are 5 That Actually Work” – with the claim “Peter Thomas Roth Drench Hyaluronic Cloud Serum – This product has a very high amount of hyaluronic acid [75%] in addition to silk proteins, zinc, copper, manganese, iron, and silicon to increase moisture levels and soften skin.”

The Bare Beauty Babes blog is owned and sponsored by Naked & Thriving, a family-owned skincare company. Naked & Thriving works with an agency that runs the Bare Beauty Babes blog.

The National Advertising Division (NAD) recommended that Naked & Thriving discontinue the challenged expert endorsements and that it ensure that expert endorsers have the required expertise and have evaluated the products based on their expertise.

In so finding, NAD noted that:

  • There was no evidence in the record related to the qualifications or expertise of the endorser, Dr. Vee;
  • The record was silent as to the criteria used to rate or rank the products in the category and whether the endorser reviewed and ranked all products in the category (the posts claim that “dozens” or “hundreds” of products were tested); and
  • The advertiser did not provide support that Dr. Vee exercised the expertise of a dermatologist in evaluating the products.

NAD further recommended that Naked & Thriving’s endorsers disclose their connection to the Naked & Thriving brand when that connection is not reasonably communicated by the context of the post.

During the inquiry, Naked & Thriving voluntarily modified the Bare Beauty Babes website to include the connection to Naked & Thriving by adding a disclosure on the top of the website. Also, the website no longer promotes or recommends products, but covers healthy living, beauty, and self-care topics. NAD appreciated the changes and will treat those modifications, for compliance purposes, as though NAD recommended the modifications and the advertiser agreed to comply.

In its advertiser statement, Naked & Thriving stated that it “agrees to comply with NAD’s recommendations” although it “disagrees with certain aspects of NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: BBB National Programs’ National Advertising Division provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business. 

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

Click Here to Visit Our Website

Michelin Surpasses 100 J.D. Power Awards With 2024 Rankings, More Than All Other Tire Manufacturers Combined

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  • Michelin is the first tire company to earn more than 100 J.D. Power awards. 
  • For the 21st consecutive year, Michelin is recognized for top customer satisfaction in luxury car segment. 
  • Michelin is also No. 1 in tire customer satisfaction for passenger car and performance sport vehicle owners. 
  • Michelin brands, which include BFGoodrich Tires1, have received 104 top-tire rankings. 

 

GREENVILLE, S.C., March 25, 2024 – Michelin, the most awarded tire brand in the U.S, earned its 100th, 101st and 102nd J.D. Power Awards in the J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study. For 2024, drivers gave Michelin the highest ratings in Original Equipment Tire Customer Satisfaction for Luxury, Passenger Car and Performance Sport Vehicles. 

“It is a monumental honor to win awards that are based on consumer feedback, and Michelin could not be prouder to receive more than 100 J.D. Power Awards in customer satisfaction in the tire category,” said Alexis Garcin, President and CEO of Michelin North America, Inc. “As the most awarded tire brand in the U.S., we continue to thank our people who help design, build, and distribute our tires. Our commitment is to provide the best experience for those who chose Michelin tires, and it is humbling to see our mission come to life, year after year.”

With these honors, Michelin has won 102 total J.D. Power Awards — more than any other tire manufacturer combined. It is the company’s 21st consecutive top ranking in the Luxury segment.

The J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study was based on responses from more than 31,000 vehicle owners. Satisfaction was examined in four areas: tire wear, tire ride, tire appearance and tire traction/handling.

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance. 

J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool can be found at JDPower.com.

 

1BFGoodrich received the highest score among light truck vehicles in the J.D. Power 1999 U.S. Original Equipment Tire Customer Satisfaction Study and truck/utility vehicles in the J.D. Power 2022 U.S. Original Equipment Tire Customer Satisfaction Study of customers’ satisfaction with their original equipment tires. Visit jdpower.com/awards for more details.

 

About Michelin North America, Inc. 

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)

Contact Information

Name: Christian Fisher
Email: christian.fisher@michelin.com
Job Title: Press Officer

Click Here to Visit Our Website

National Advertising Division Refers Claims for Spectrum Home Internet Service to Regulatory Authorities for Further Review

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New York, NY – March 21, 2024 – BBB National Programs’ National Advertising Division has referred advertising claims made by Charter Communications Inc. for its Spectrum home internet service to the Federal Trade Commission (FTC) and other regulatory authorities for review after Charter declined to participate in the industry self-regulation process.

The claims at issue were challenged by T-Mobile US, Inc. in two separate National Advertising Division (NAD) challenges. Both challenges outlined below alleged that advertising for Charter’s Spectrum home internet service falsely denigrated T-Mobile’s competing 5G Home Internet Service (T-HINT).

  • In a Fast-Track SWIFT challenge, an expedited process designed for single-issue advertising cases, T-Mobile alleged that Charter’s claim that T-HINT is “Cell Phone Internet” is expressly false because T-HINT is not the same as internet service on current cellular phones and because T-HINT is a dedicated home internet service. Charter argued that the challenge should not proceed in Fast-Track SWIFT and that it should be consolidated with another pending challenge. NAD determined that the challenge could proceed.
  • In another challenge, T-Mobile argued that Charter’s “Walls” commercial, which aired during the broadcast of Super Bowl LVIII in February 2024, included the unsupported implied claim that T-HINT is too slow to use because it is “blocked” by a home’s walls. T-Mobile argued that this claim greatly overstates T-HINT’s actual limitations.

The challenged claims appeared on the Spectrum website, in a television commercial, on YouTube, and on social media.

Considering Charter’s decision not to participate in the NAD self-regulatory process with respect to these claims, NAD has referred the matter to the FTC and other regulatory authorities for review and possible enforcement action. NAD will also ask social media platforms to review the challenged advertising to determine if it is consistent with platform advertising standards or policies.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: BBB National Programs’ National Advertising Division provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

Contact Information:

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations

Click Here to Visit Our Website

Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream

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New York, NY – March 21, 2024 – Following a challenge brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.

The National Advertising Division (NAD) challenged the claims:

  • “After researching and testing hundreds of eye cream products, we kept coming back to NourishMax Diamond Infused Eye Cream. This top pick features a comprehensive list of hard-hitting ingredients that target every eye concern, from dark circles, fine lines, wrinkles, and puffiness to telltale signs of aging like crow’s feet.”
    • Overall Rating (4.9)
    • Quality Rating: 10/10
    • Expert Rating: 9.9/10
    • Users Rating: 9.8/10

NAD also challenged the implied claim that the Skincarebrandsreviews webpage featuring these claims reflects independent, honest opinions of the reviewers.

NourishMax informed NAD that it permanently discontinued the challenged claims and that the Skincarebrandsreviews webpage would be taken down. Therefore, NAD did not review the claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

NAD appreciated NourishMax’s action given concerns about review websites that appear to be independent but are, in fact, controlled by advertisers and thereby constitute advertising.

NourishMax declined to provide an advertiser’s statement given the case disposition.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: BBB National Programs’ National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

Click Here to Visit Our Website

Partners Provides Therapy Dog to Lincoln County’s Asbury Academy

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Principal Mark Grega, N.C. House Speaker Tim Moore, Bernie, N.C. State Senator W. Ted Alexander, Guidance Counselor Alyson Spencer (Bernie’s handler) and N.C. State Rep. Jason Saine.

 

LINCOLNTON, N.C., MARCH 20, 2024 – Partners Health Management joined Asbury Academy, Lincoln County Schools and local legislators Wednesday morning in welcoming Bernie (the therapy dog) to the school to provide ongoing healing, comfort and support to students alongside human guidance counselors. 

Partners was able to provide Bernie to Asbury Academy using funding from the federal Child Mental Health Block Grant. An 18-month-old Bernedoodle, Bernie was specially trained to provide support to students. 

“I am encouraged that Partners is employing community service block grant funds to address the ongoing mental health concerns in our area, particularly with our children,” said N.C. House Speaker Tim Moore. “This investment will play a crucial role in our community, using creative tools to meet pressing mental health needs.”

Asbury Academy Principal Mark Grega said studies have shown that there are benefits to having a therapy dog in schools for all students but especially for special needs students. “These dogs are great listeners that don’t make any judgments, help students feel connected and build confidence, reduce anxiety, and help to quickly de-escalate students during emotionally challenging times,” Grega said.

Students also can receive cognitive benefits from reading to Bernie and learn responsibility by helping to bathe, brush, feed and take Bernie out for potty breaks during school, Grega said. 

“Overall, it’s a tremendous benefit to have such a dog in our alternative school setting and we anticipate students will have more opportunities to practice their social skills, their communication skills and see improvement in anxiety, depression and other mental health issues,” Grega said. 

Holly Wall, Partners Regional Director of Community Operations, said Partners is happy to be able to provide a therapy dog to the school. “Bernie has the chance to make a real difference for the kids at Asbury Academy and that is why we wanted to make this happen. Our hope is that Bernie will have a lasting, positive impact on student mental health.”

N.C. State Senator W. Ted Alexander and N.C. State Rep. Jason Saine, both of whom represent Lincoln County, met Bernie and talked with students and staff at Asbury Academy Wednesday. 

“We know intuitively that dogs bring a lot of peace to us. It is great the schools can integrate service animals into what they do to bring some much-needed tranquility to students,” Rep. Saine said. “Bernie will be wonderful addition to the team in service of the kids at Asbury.”

Senator Alexander agreed. “Supporting our young people is important for the health and future of our communities. Bernie seems like he is up to the task, and I am so glad he’s here to support these students.” 

The Lincolnton community is helping with Bernie’s care. When he is not working, Bernie will stay with Asbury Academy Guidance Counselor Alyson Spencer and her family. The Grooming Lady of Lincolnton has offered free grooming services to keep Bernie looking sharp for school. DocTerra Mobile Veterinary Services of Lincolnton will provide free veterinary services. 

Andy Hanellin of Dogs by Andy Kennel & Training Center in Mooresville, N.C., trained Bernie for his new job.

To learn more about Partners, visit our website at www.partnersbhm.org

 

Bernie meeting Lincoln County Board of Education Vice Chairperson Christina Sutton.

 

ABOUT PARTNERS 

Partners Health Management is a leading local managed care organization (LME/MCO), providing access to care for central and western North Carolina’s most vulnerable citizens. Partners manages all Medicaid, state and local funding for intellectual/developmental disabilities, mental health and substance use disorder (IDD/MH/SUD) services in our covered areas. 

We are recognized across North Carolina for our Partners Community Model and unwavering commitment to the counties and the families we serve. Through our steadfast community focus and longstanding partnerships with local stakeholders, agencies and elected officials, our members receive the care and support they need. 

Contact Information

Name: Karen Cimino
Email: kcimino@partnersbhm.org
Job Title: Digital Media Specialist

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