Patent litigation shows a strong resurgence in 2024, with over $4.3 billion in damages awarded and a rebound of more than 20% in case filings, driven largely by increases in design patent lawsuits and ANDA litigation
San Jose, CA — June 3, 2025 — Lex Machina®, a LexisNexis® company, today announced the release of its 2025 Patent Litigation Report, providing comprehensive, data-driven insights into the latest trends shaping U.S. patent litigation.
The report analyzes key activity across federal district and appellate courts, as well as the Patent Trial and Appeal Board (PTAB). It is designed to empower legal professionals with unique, data-driven visibility into patterns involving courts, judges, parties, law firms, and attorneys—critical intelligence for developing informed litigation strategies.
Key findings from the report include:
More than $4.3 billion in damages were awarded in patent claims in more than 90 cases, a 20% increase over the prior year.
A rebound of over 20% in patent case filings brought activity back in line with recent historical averages, following a notable drop in 2023. This recovery was largely driven by an increase in filings from non-High-Volume Plaintiffs (non-HVPs), who filed over 16% more patent lawsuits in 2024 compared to the average annual rate from 2017 to 2023.
A 35% increase in design patent lawsuits from 2023, with over 450 cases filed in 2024, demonstrating sustained growth.
A 20%+ increase in Abbreviated New Drug Application (ANDA) patent litigation filings from 2023, indicating strong momentum. This marks the third consecutive annual increase, reaffirming ANDA litigation as a key area of focus for pharmaceutical patent litigators following a period of decline.
The Eastern District of Texas reclaimed its position as the leading venue for patent plaintiffs. Before the 2017 U.S. Supreme Court decision in T.C. Heartland, it consistently led all district courts in patent case volume. While filings shifted between 2018 and 2022 to the Western District of Texas and the District of Delaware, the Eastern District saw a resurgence in 2024 with over 1,000 new patent lawsuits—more than twice as many as the next closest district, the Northern District of Illinois.
“The Lex Machina Patent Litigation Report provides a comprehensive overview of the current landscape in patent litigation,” said Michael J. Flynn, Partner at Morris, Nichols, Arsht & Tunnell LLP. “It serves as an excellent background summary of annual data, offering a valuable starting point for understanding key trends that help inform our clients’ litigation strategies.”
“Recognizing the inherent complexities of patent litigation, in-house litigation teams and law firms stand to benefit significantly from leveraging Legal Analytics to craft their legal strategies,” said Di Rivera, patent legal data expert at Lex Machina and editor of the report. “This edition of the Patent Litigation Report demonstrates how Legal Analytics provides legal teams with comprehensive, actionable intelligence on the current patent litigation landscape, empowering them to effectively assess case proceedings and advise their clients.”
The Lex Machina Legal Analytics® platform equips litigation professionals to win more cases and attract more business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina uniquely supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify prospective clients, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About Lex Machina
Lex Machina fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, enabling them to win cases and close business.
Lex Machina was named one of Forbes’ Best Workplaces in the Bay Area in 2024, Winner of the “Media Excellence Award” for Analytics/Big Data 2024, “Great Places to Work” (2023-2024), one of “Legal Tech’s Most Promising Solution Providers” (CIO Review Awards 2022), “Greater Bay Area Top Workplaces 2022” (The San Francisco Chronicle Top Workplaces in the Bay Area 2022), “Legal Tech Company of the Year 2021″ (CIO Review, 2021), “2021 Legal Technology Trailblazer” (National Law Journal Trailblazer Awards, 2021), and Winner of the “Media Excellence” Award for Analytics/Big Data (13th Annual Media Excellence Award, 2021). Based in Silicon Valley, Lex Machina is part of LexisNexis, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit www.lexmachina.com.
New York, NY, June 3, 2025 — BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company concerning claims made by Hormone Fitness for its compounded tirzepatide medication.
The inquiry concerned express and implied claims by Hormone Fitness about the benefits, efficacy and safety of its compounded tirzepatide with B12, including assertions of FDA approval, enhanced weight loss, reduced side effects, and superiority over tirzepatide alone.
During the inquiry, Hormone Fitness informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Hormone Fitness stated, “We are committed to maintaining clear, responsible, and compliant communication in all of our advertising and public materials.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY, June 3, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company regarding express and implied advertising claims made by Striker Pharmacy, LLC concerning the benefits, efficacy, and safety of its compounded tirzepatide medication.
The challenged health-related claims, regarding the benefits, efficacy, and safety of Striker Pharmacy’s compounded tirzepatide medication, appeared on Striker Pharmacy’s website and Instagram pages.
During the inquiry, Striker Pharmacy informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
GREENVILLE, S.C., June 03, 2025 – Reliability on the road starts with a tire as tough and driven as the people behind the wheel.
Working fleets are facing more challenges than ever. Growing maintenance costs, challenging working conditions, reducing downtime, and emphasizing driver safety are all factors that must be considered for today’s workforce.
Michelin accelerates the future of commercial driving with the debut of the all-new Agilis® CrossClimate 2, built for relentless reliability and peak performance. From heavy loads to harsh weather, Michelin’s newest all-weather commercial tire keeps business moving with long-lasting performance.
“Michelin recognizes the dedication of the workforce that keeps life in motion, and we’ve created a tire that works just as hard,” said Pierluigi Cumo, VP of B2B Marketing at Michelin North America, Inc. “To deliver every job on schedule, customers need a tire forged with the same strength and resolve as the dedicated individuals whose drive fuels the community they serve. They are the few who drive the many.”
With Michelin’s CurbGard® technology, the Michelin Agilis® CrossClimate 2 tire has 70% more sidewall rubber than the Firestone® Transforce HT2 tire to defend against curb damage[1]. Designed to maximize fleet uptime and control costs, the Michelin Agilis® CrossClimate 2 tire delivers 35% more mileage than the Firestone® Transforce HT3 tire.[2] The Michelin Agilis® CrossClimate 2 tire also provides 35% better snow traction than the Goodyear® Wrangler Workhorse HT tire.[3] Finally, Michelin’s SipeLock technology features hundreds of biting edges in the tread to help boost traction for control in challenging conditions, all while backed by the Agilis’ 20% more miles and 60-day satisfaction guarantees[4].
“The Michelin Agilis® CrossClimate 2 tire is the equivalent of rolling up your sleeves and powering through a job. It doesn’t take breaks, and it doesn’t back down,” said Cumo. “From the job site to the highway, this tire doesn’t flinch. The Agilis® CrossClimate 2 tire approaches every task with the precision and pride of a master craftsman.”
To meet market demands, Michelin will release the Agilis® CrossClimate 2 tire in 18 sizes, covering 90%+ of the Commercial Light Truck market, with more sizes planned to be made available in October 2025. For more information on the Michelin Agilis® CrossClimate 2 tire, please visit our website.
About Michelin North America, Inc.
Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
[1] Based on measurements of the sidewall material thickness between the casing ply and the exterior face of the tire for the Michelin Agilis CrossClimate 2 tire and Firestone® Transforce HT2 tire, all LT225/75R16 size.
[2] Based on an internal treadwear test using tires in size LT225/75R16 on 2023 Ram Promaster vans loaded to 6,800lbs / 3,100kg, Michelin Agilis CrossClimate 2 tire versus the Firestone® Transforce HT3 tire. Actual on-road results may vary.
[3] Based on third-party snow traction test using ASTM Test Method F1805 on LT225/75R16 tire size, Michelin Agilis CrossClimate 2 tire versus the Goodyear® Wrangler Workhorse HT tire. Actual on-road results may vary.
[4] Terms & Conditions: * If you’re not 100% satisfied with your new tires, just bring the tires and original sales receipt back to the place where you bought the tires within 60 days of your purchase, and we will gladly exchange them for a new set of tires of equal or lesser value. Certain conditions and limitations apply. See the Michelin Owner’s Manual for complete description and details. **If the Michelin Agilis products do not provide 20% more mileage performance than your current light truck or medium-duty truck tires, we’ll make up the difference of your acquisition price per tire. See the Agilis Family Guarantee page, business.michelinman.com/agilis-family-satisfaction-guarantees, for the full terms and conditions.
Contact Information
Name: David Finleyson Email: david.finleyson@michelin.com Job Title: B2B Public Relations Manager
McLean, VA – May 28, 2025 – The FedEx Corporation has collaborated with BBB National Programs’ Digital Advertising Accountability Program (DAAP) to enhance its privacy disclosures on FedEx.com, FedEx mobile applications, ShopRunner.com, and ShopRunner mobile applications to follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA).
FedEx is a company best known for its transportation, e-commerce, and shipping services. FedEx publishes the fedex.com website, as well as the iOS and Android FedEx mobile applications.
ShopRunner is an e-commerce platform acquired by FedEx in 2020 that connects millions of consumers to over 100 brands. ShopRunner publishes the shoprunner.com website, as well as the iOS and Android ShopRunner mobile applications.
DAA’s Self-Regulatory Principles for OBA apply to entities engaged in interest-based advertising (IBA) to help ensure they adhere to consumer data privacy best practices. The OBA Principles were developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the internet. DAAP monitors the digital marketplace for compliance with the DAA’s OBA Principles.
The DAA Principles require websites and apps to provide a distinct link (known as enhanced notice) taking users directly to a notice that explains the IBA occurring on the site, provides a method for users to opt out of third-party IBA, and states that the company adheres to the DAA Principles.
When DAAP examined the FedEx website, the site had a footer labeled “Privacy & Security” that directed users to the top of FedEx’s privacy policy, which contained information about IBA scattered in several sections. Similarly, the ShopRunner website had a footer link labeled “Policies” that directed users to ShopRunner’s privacy policy, which likewise had scattered information about its IBA practices.
Neither site had the separate, distinct, and clearly labeled link directing users to an IBA disclosure with a method to opt out of third-party IBA or the required statement of the company’s adherence to the DAA Principles.
On the FedEx and ShopRunner mobile applications, DAAP identified the same issue as with the websites. Data collection by third-party companies known to engage in IBA was found, but enhanced notice was not present.
In response to DAAP’s inquiry, FedEx and ShopRunner each conducted a detailed review of their compliance with DAA Principles and worked to find comprehensive solutions to each issue. FedEx and ShopRunner collaborated with DAAP on the following:
Enhanced Notice IBA Data Collection
FedEx added a website footer link titled “Ad Choices” and updated its Trust Center to prominently display the following sentence: “Learn more about Interest-based Advertising and your Ad Choices.” Each now links users to Section 7 of the privacy policy, titled “Does FedEx use Cookies and Interest-Based Advertising?” and complies with the DAA Principles.
ShopRunner added a website footer link titled “Interest based ads” that takes users directly to the IBA section of the privacy policy, in compliance with DAA Principles.
Mobile Data Cross-App Data Collection Compliance
FedEx made significant changes to ensure IBA disclosures were accessible to users in places prescribed by the DAA’s Mobile Guidance, including adding privacy policy links that direct users to the top of FedEx’s Trust Center to FedEx’s iOS and Android app store listings.
ShopRunner made considerable changes to its mobile apps to ensure IBA disclosures were accessible to users in places prescribed by the DAA’s Mobile Guidance, including adding privacy policy links that direct users to the IBA section of ShopRunner’s privacy policy webpage to ShopRunner’s iOS and Android app store listings.
Strengthening IBA Sections of FedEx and ShopRunner’s Privacy Policies
FedEx and ShopRunner worked with DAAP to update their respective privacy policy sections on IBA, so that any scattered references to IBA across the privacy policy are now consolidated under the same section, making it easier for consumers to read and understand. The sections now include all elements of DAA enhanced notice together, namely 1) a description of IBA practices, including how data can be shared with third parties for IBA, as well as web tracking technologies used on the respective company’s digital properties, (2) a link to, and description of, industry-developed IBA opt-out tools, and (3) a statement of adherence to the DAA Principles.
In their combined company statement, FedEx and ShopRunner stated they “are committed to delivering a seamless online experience, grounded in the core principles of privacy, transparency, and customer trust.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DAAP decisions, visit the DAAP Decisions and Guidance webpage.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY – May 27, 2025 – In a BBB National Programs National Advertising Division challenge brought by Prenuvo, Inc., Ezra AI Inc. voluntarily discontinued comparative advertising claims for its Medical Service: Full Body MRI.
Prenuvo and Ezra are competitors in whole-body medical MRI scans. Prenuvo challenged claims on Ezra’s website comparing the services offered by Ezra to those offered by Prenuvo, arguing that Ezra’s advertising misleadingly conveyed the unsupported message that Ezra’s services are superior to those offered by Prenuvo.
During the challenge, Ezra voluntarily permanently discontinued all of the challenged claims. The voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Ezra stated it “agrees to comply with NAD’s recommendations, which were voluntarily undertaken by Ezra.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors
CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports marketing, is proud to announce the appointment of Brian Gabriel as its new Vice President of Marketing Communications (VP, Marcom). With over 16 years of public relations and integrated marketing experience across global consumer, sports, and entertainment brands, Brian joins rEvolution with a proven track record of driving transformative growth and leading award-winning campaigns that delivered demonstrable results with significant cultural relevance.
Brian will be responsible for strategic development and execution of integrated marketing and communications campaigns that drive brand awareness, engagement, and business results for rEvolution’s clients.
“Brian brings extensive leadership experience to the marketing communications role,” said Linden White, EVP Account Management and Integrated Services at rEvolution. “His strategic mindset, collaborative leadership style, and history of delivering exceptional results for some of the world’s biggest brands make him the ideal candidate to guide our Marketing Communications team and elevate the agency’s presence in the sports marketing space.”
Brian brings a wealth of relevant experience to the role. Most recently, he served as Senior Vice President, Client Experience – CPG and Sports at Weber Shandwick Worldwide, where he led high-impact campaigns including the Pop-Tarts Bowl and Cheez-It Citrus Bowl. He also led strategic communications for key title sponsors of PGA TOUR and PGA TOUR Champions events, as well as the 43rd Ryder Cup, contributing to record-breaking attendance.
Brian’s work has been recognized globally, earning the 2024 Cannes Lions Grand Prix, 2024 Sports Business Awards – Brand Activation of the Year, and Clio Grand Awards, a testament to his ability to create culturally significant and business-driven campaigns.
“Joining rEvolution is an incredible opportunity to be at the forefront of storytelling and innovation in the sports marketing world,” said Brian Gabriel. “This agency’s deep-rooted passion for sport, impressive client roster, and commitment to creative excellence aligns perfectly with my vision for integrated communications. I’m excited to help drive the next chapter of growth—for our clients and for the agency.”
About rEvolution
rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.
New York, NY – May 22, 2025 – Following a BBB National Programs’ National Advertising Division challenge brought by ZenBusiness Inc., Tailor Brands Ltd. voluntarily discontinued certain advertising claims for its online business formation services.
ZenBusiness and Tailor Brands are competitors offering online business services such as assisting with business formation, registered agent services, compliance, and obtaining necessary tax IDs, licenses, and permits. ZenBusiness challenged express and implied claims made by Tailor Brands regarding its LLC formation services.
During the inquiry, Tailor Brands informed the National Advertising Division (NAD) that it had permanently discontinued all of the challenged claims and modified the interface of its purchase flow by discontinuing its use of the “Show more” link on its website and by permanently discontinuing the free trial for its “Invoicing & bookkeeping” services.
NAD therefore did not review the discontinued claims on their merits and the discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Tailor Brands stated that it “appreciated NAD’s careful and thoughtful consideration of this matter,” and that “Tailor Brands has participated in NAD’s self-regulatory process voluntarily and in good faith.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY – May 19, 2025 – In a challenge brought by Verizon Communications Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue savings claims that appeared in a “Save on Every Plan” brochure, two commercials, “Top Three Plays of the Day” and “Holidays Are Coming in Hot: Families: Save 20%,” a T-Mobile USA press release, and on T-Mobile’s Savings Calculator website.
During the challenge, T-Mobile informed the National Advertising Division (NAD) that it modified the savings claims to explicitly reference streaming services in the claims themselves and modified its disclosures for the savings claim.
NAD determined that, despite T-Mobile having modified the savings claims to explicitly reference streaming services, one message that continues to be conveyed is that consumers who switch to T-Mobile from Verizon can save 20%, and that those savings are achieved through plan costs alone. NAD found that consumers are not likely to expect the value of ancillary benefits to be included in a savings comparison.
NAD also found that T-Mobile’s updated disclosures fail to clearly and conspicuously inform consumers that the 20% savings claim is based on the cost of the plan, additional optional fees for third-party streaming services, and is contingent on purchasing three lines of service at a specific tier.
In addition, NAD found that the three-line requirement disclosure in the modified advertising is not clear and conspicuous and further contradicts the message of the broad comparative savings claim.
NAD therefore recommended T-Mobile discontinue the challenged claims.
In its advertiser statement, T-Mobile stated that it “is disappointed with NAD’s decision and will appeal it.”
Appeals of NAD decisions are made to BBB National Programs’ National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
Québec’s top eateries dazzle in first-ever MICHELIN Guide Selection
Inaugural selection boasts nine MICHELIN Starred restaurants across the province
Tanière³ directly joins the selection with Two MICHELIN Stars and eight restaurants receive One MICHELIN Star
Three restaurants earn a MICHELIN Green Star for their eco-friendly approach to gastronomy
MONTRÉAL, May 15, 2025 — The inaugural selection for the MICHELIN Guide Québec has arrived today. In total 9 restaurants were awarded MICHELIN Stars by the anonymous Inspectors, with Tanière³ in Québec being the first Two MICHELIN Starred restaurant in the province and eight eateries receiving One MICHELIN Star.
This year’s selection also welcomed three MICHELIN Green Stars with Alentours in Québec, Auberge Saint-Mathieu in Saint-Mathieu-du-Parc and Espace Old Mill in Stanbridge East being recognized for their efforts to foster an eco-friendly approach to gastronomy. Across the province, 17 restaurants were awarded a Bib Gourmand for their high-quality offerings at good value prices. The full selection including recommended eateries totals 102 restaurants.
“Our anonymous Inspectors were thoroughly impressed with their dining experiences across the entire province of Québec,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “The selection boasts a wide array of distinctions and cuisine types – from Stars to Bib Gourmands to Recommended restaurants – all highlighting unique regional ingredients and extraordinary techniques. Congratulations to the chefs and restaurant teams on their entry into the MICHELIN Guide family! We are pleased to celebrate and share your talents with our community of gourmets and travelers.”
Here are the new MICHELIN Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):
Two MICHELIN Stars: Excellent cooking – worth a detour.
Tanière³ (Québec City; Creative cuisine)
This “den” (tanière) has, beneath its ancestral vaults, a series of four rooms, one of which affords views of the brigade at work, plus a counter surrounding the open kitchen. In what might be described as his gastronomic research laboratory, avant-garde Chef François-Emmanuel Nicol explores all the nuances to be derived from the immense terroir of Québec’s boreal zone. Sophisticated cooking methods, succulent sauces and a rigorous balance of flavors make this cuisine a resounding triumph: think matured tuna, pickled matsutake slices, sunflower cream, or Québec Wagyu tataki, wild rose, morels, and roasted onions. The pastry chef proposes a woodland-inspired autumnal dessert with a mushroom-infused millefeuille.
One MICHELIN Star: High-quality cooking – worth a stop.
ARVI (Québec City; Modern/Creative cuisine)
In the neighborhood of Limoilou, on bustling Third Avenue, ARVI is the stomping ground of Chef Julien Masia, originally from Lyon, who cut his teeth in kitchens in the Alps. The chefs move between the kitchen and tables, with a trendy playlist setting the mood. Over the course of the single set menu (available in “regular” and vegetarian versions), ingredients from Québec’s terroir enjoy their moment of glory: fresh tuna is accompanied by mint and watermelon, halibut from the Gaspé Peninsula with carrot and agastache, and eggplant with basil and hay.
Housed in an ultra-modern architectural setting, this restaurant offers diners a wonderful view of the team at work in the glass-paned kitchen. The chef has stylishly carved out his niche in the Belle Province. Fusing French culinary traditions with the riches of Québec’s terroir, his menu celebrates local ingredients: lobster from the Magdalen Islands, king crab, Appalachian red deer, scallops, and caviar. Fragrant consommés, velvety creams, and complex sauces point to great culinary expertise. The meal is also infused with nostalgia: crispy pork rinds are served with the aperitif; the maple pre-dessert is a nod to the traditions of North America’s sugar shacks.
Kebec Club Privé (Québec City; Creative cuisine)
Cassandre and Pierre-Olivier are a gifted young couple. Originally from France and Québec, respectively, they went on to transform this hairdressing salon with an industrial vibe into a unique table d’hôte. The concept: to welcome 10 guests at a fixed time, in a friendly atmosphere, around a majestic central table. Their cuisine, strictly Québécois, showcases local ingredients with astonishing simplicity. The dishes are a testament to precise cooking, whether the marinated cod in smoked oil, the scallops in a herring bone jus, or the roasted quail breast. Foraged herbs— fresh or dried—and smoky notes underpin every dish. This is an artisanal endeavor, in which the ingredients reign supreme without unnecessary frills.
Located in Old Québec, alongside the Old Port, this restaurant exudes an elegant contemporary style. This is the Vézina family establishment, and it is Raphaël, the founder’s son, who now holds the reins. This seasoned chef showcases seasonal produce and ingredients from Québec’s terroir (bison, scallops from the Magdalen Islands, etc.) in modern dishes that often demonstrate a hint of creativity: spot prawn and pear marinated in wild ginger and burnt citrus; buckwheat tartlet with foie gras and Jerusalem artichoke, Québec hazelnut praline. Certain French dishes are given a twist—for instance tartiflette or kugelhopf, the latter prepared using Alpine sweetgrass.
Légende (Québec City; Creative/Regional cuisine)
Elliot Beaudoin, a former associate of the restaurant Tanière³ —serves up a cuisine that is rooted in Québec’s terroirs. This establishment sets itself apart by using only local ingredients and eschewing exotic ingredients such as chocolate, pepper, citrus fruit, and vanilla. The menu celebrates little-known indigenous ingredients, which are put to clever and creative use. Each dish is thoughtfully composed, demonstrating the chef’s keen sensibility in putting the elements together: butter-fried halibut coated in vegetable charcoal, accompanied by a white butter sauce with fermented cherries; venison heart, marinated and then smoked, placed on a delicate tartlet and served with emulsified and candied shiitake mushrooms. The remarkably tender bison hanger steak is elevated by a boreal spice broth and fresh gremolata.
Mastard (Montréal; Modern cuisine)
Quite a way off the beaten track, Mastard is led by Chef-owner Simon Mathys. The contemporary space, designed for around 50 diners, is organized around a bar-counter. The chef devises a resolutely original carte blanche menu centered on local ingredients. Every dish is made with quality produce and executed in a modern and trendy style that won’t fail to make an impression. The scallop, prepared with almost scientific precision, is served on a salsify purée with a texture that is second to none, while a crab emulsion with complex marine aromas and a parsley sauce are juxtaposed with spinach infused with a reduced jus… an absolute treat!
Narval (Rimouski; Modern/Creative cuisine)
Helmed by Chef Norman St-Pierre, Narval is located in downtown Rimouski, just a stone’s throw away from the boardwalk along the St. Lawrence River. The location is discreet – almost hidden – you might walk right past it without noticing. The small spot is only open three evenings a week, led by a humble chef who welcomes guests like friends – personally involving himself in the reception and service and passionate about showcasing Québec products he carefully selects. Offering a single fixed menu which changes every two months, the cuisine is thoughtfully creative, technically executed and invites diners on a journey, with dishes inspired by the chef’s travels around the world.
Sabayon (Montréal; Modern cuisine)
The chef has taken an atypical route to this kitchen, having trained in pâtisserie before turning his hand to cooking. Patrice Demers creates vivid, accessible, and unpretentious dishes that allow the Québec terroir to shine. Fruit and vegetables reign supreme, especially in the summer, when the menu is almost entirely meat-free. His signature dish is wood fire-grilled mushrooms, topped with a delicate, crispy arlette and accompanied by a bay leaf and juniper-infused sabayon. Dessert remains one of the chef’s main strengths. Add to that the smooth and elegant service orchestrated by Marie-Josée Beaudoin but bear in mind that getting a table here is no mean feat!
MICHELIN Green Star
The MICHELIN Green Star can be awarded to any type of establishment listed in the MICHELIN Guide, whether or not it has a distinction for its food (a Bib Gourmand or MICHELIN Star). It takes into consideration concrete sustainable initiatives and highlights industry-leaders when it comes to a restaurant’s commitment to eco-friendly gastronomy.
These initiatives can take on a wide variety of forms, depending on the issues and resources specific to each restaurant, but range from the sourcing of ingredients and respecting seasonality to reducing waste and raising customer awareness. As such, there are no fixed criteria; the MICHELIN Guide simply aims to recognize the most remarkable commitments and encourage the creativity shown by restaurateurs in devising new courses of daily action.
Alentours (Québec City)
Initiatives: Eco-responsibility is at the heart of this establishment, 100% powered by renewable energy (hydroelectricity, wind and solar energy), including the kitchens. Ingredients are processed from A to Z with a zero-waste philosophy, and what remains is composted. All produce is sourced locally and with care, including wines and other beverages, and dishes give a starring role to locally sourced plants and meats.
Auberge Saint-Mathieu (Saint-Mathieu-du-Parc)
Initiatives: The surrounding nature inspires this deeply locavore approach. The dining room furniture and tableware are made by local artisans. Vegetables come from two farms in Mauricie that work closely with the restaurant, from seed selection to annual planning, and foraged ingredients are put to use. In winter, homemade preserves, fermentations and cured meats are a focus.
Espace Old Mill (Stanbridge East)
Initiatives: The restaurant’s mission is to demonstrate that local food independence is possible. More than half of the produce used comes from the large vegetable garden, some of which is grown in a carbon-neutral greenhouse, and all is cultivated using agroecology methods. The rest come from around 30 producers located within a 50 km radius, all of whom feature prominently on the menu.
Bib Gourmand
The MICHELIN Guide Inspectors gave 17 restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. At these establishments, restaurant- goers can enjoy very good food at a moderate price. The full list can be found below.
Québec’s 2025 Bib Gourmand restaurants
MICHELIN Special Awards
In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:
Hotels
The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Québec and throughout the world.
Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Québec features the province’s most spectacular hotels, including the historic Auberge Saint-Antoine (two MICHELIN Keys), which is half hotel, half museum, the iconic Le Mount Stephen Hotel in
Montréal’s old quarter (one MICHELIN Key), or the lakeside retreat Manoir Havey (two MICHELIN Keys).
The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.
The 2025 MICHELIN Guide Québec selection:
Québec’s 2025 MICHELIN-Green-Starred restaurants
Québec’s 2025 MICHELIN-Starred restaurants
Québec’s 2025 Recommended restaurants
The MICHELIN Guide Inspectors included 76 restaurants as recommended, which simply means a restaurant is recommended by the Inspectors. The full list can be found below.
The MICHELIN Guide in North America
Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).
About the MICHELIN Guide
Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.
The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the Inspectors when dining on their own time.
Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide
The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s Inspectors still use the same criteria and manner of selection that were used by the Inspectors in the very beginning.
The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.
Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 50 destinations, the MICHELIN Guide has become an international benchmark in fine dining.
All restaurants in the Guide are recommended by Michelin’s anonymous Inspectors, who are trained to apply the same time-tested methods used by Michelin Inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin Inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.
To fully assess the quality of a restaurant, the Inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.
About Michelin North America, Inc.
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high- quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
