Tag: iCN Internal Distribution

New York, NY – October 13, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, the advertiser Once Upon a Farm voluntarily discontinued advertising claims regarding its Advanced Nutrition Baby Fruit & Veggies Blend.

Once Upon a Farm is a children’s nutrition company that offers a range of organic food for babies and children.

NAD inquired about the advertiser’s Instagram post that featured its Advanced Nutrition Baby Fruit & Veggies Blend and stated:

“Have you tried our NEW Advanced Nutrition Baby Fruit & Veggies Blend for babies yet? Veggie forward with hints of fruit, all three blends are formulated with prebiotics, probiotics, iron, vitamin B12, zinc and DHA – so you can feel comfortable your little ones are getting the nutrition they need for development.”

These statements were followed by a brain emoji and a flexed strong-arm emoji. NAD’s inquiry focused on whether the post created a link between the advertiser’s product ingredients and children’s brain and strength development that requires competent and reliable scientific data as support.

Although Once Upon a Farm provided NAD with evidence in support of its claims, during the proceeding it informed NAD that it had elected to permanently discontinue the challenged express claim for reasons other than the NAD inquiry. Therefore, NAD did not review the claim on its merits.

In its advertiser statement, Once Upon a Farm stated that it “confirms its agreement to comply with NAD’s recommendations.” The advertiser further stated that it is a “strong proponent of truthful advertising and welcomes the opportunity to support NAD’s self-regulation efforts.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

 

 

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

 • Inspectors find 19 new MICHELIN-Starred eateries in the Big Apple, including two with two Stars

 • 73 restaurants achieve MICHELIN-Star status – five with three Stars

 • 18 new Bib Gourmand restaurants make the list

NEW YORK, Oct. 6, 2022 — Seventy-three restaurants received MICHELIN-Star status in the 2022 MICHELIN^® Guide New York selection – including 19 awarded Stars for the first time, headlined by Al Coro and Saga earning two Stars.

Five restaurants in the selection retained their three-MICHELIN-Star distinctions.

“New York’s culinary landscape is definitely back on its feet, growing bigger and bigger, proposing more and more innovative offers, ready to achieve new challenges and to reach higher success,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “We’re also pleased to honor all restaurant teams for their hard work, resilience and unfailing creativity. With 465 restaurants in this 2022 selection, including no less than 62 different cuisine types, from Bib Gourmand to Starred eateries, we have absolutely no doubt that every food lover will find their own tailor-made gem and will experience not only a thrilling, fascinating and dynamic Big Apple, but also, a fabulously tasty one!”

Here are the new MICHELIN-Starred restaurants, with inspector notes from each (inspector comments in full on the MICHELIN Guide website and mobile app):

Two MICHELIN Stars

Al Coro (Chelsea; Italian cuisine)

Chef Melissa Rodriguez is back at this long-awaited spot. The dining room sets the stage for a kitchen that dances behind the curtain, reveling in the unexpected and sidestepping tradition for a fixed menu of modern Italian dishes with subtle nods to New York.

Saga (Financial District; Contemporary cuisine)

Saga is the crown of 70 Pine Street, a landmark tower that rises over 60 stories. Chef James Kent never allows his cuisine to be overshadowed by the setting, however.

Along with his talented team, he presents diners with compositions that embrace luxury, seasonality and urbane inspiration.

One MICHELIN Star

63 Clinton (Lower East Side; Contemporary cuisine)

Under the calm leadership of Chef Samuel Clonts, 63 Clinton is anything but ordinary. In fact, diners can expect a wonderful and surprising meal with an eye toward finesse.

Clover Hill (Brooklyn Heights; Contemporary cuisine)

On a quiet, residential street in Brooklyn Heights, talented Chef Charlie Mitchell cooks with irresistible suaveness and confidence, making the most out of top-rate ingredients, delicious sauces and thoughtful combinations.

Dirt Candy (Lower East Side; Vegetarian cuisine)

Chef Amanda Cohen was an advocate of vegetable- and plant-based cooking long before it was cool, and her Lower East Side flagship continues to flourish as a pioneer in ethical eating with refined technique. A single tasting menu yields a breadth of dishes that never masquerade as meat.

Frevo (Greenwich Village; Contemporary cuisine)

Frevo is that rare restaurant that flies just under the radar but deserves to be in the spotlight, as Chef Franco Sampogna and his team have serious résumés. It’s a tasting-menu-only spot that doubles as a gallery. The small scale only adds to its exclusivity. Watch as the crew plates contemporary French dishes with a keen eye toward texture.

Icca (Tribeca; Japanese/Sushi cuisine)

Chef counters are a treat, but a seat in front of Chef Kazushige Suzuki feels like a best-kept secret. The room has a presence of its own, notable in scale and hidden away in the back past a cocktail bar. The chef sources fish entirely from Japan and keeps his nigiri traditional.

Joomak Banjum (Midtown West; Asian cuisine)

What started out as a homegrown pop-up has evolved into this handsome, brick-and- mortar operation at the edge of Koreatown. Chef Jiho Kim and pastry maven Kelly Nam merge global flavors on their approachable tasting that riffs on familiar dishes like jajangmyeon, made here with squid ink-sourdough noodles. 

L’Abeille (Tribeca; French cuisine)

Chef Mitsunobu Nagae is a calm, collected presence in the open kitchen, and years spent working at Joël Robuchon restaurants worldwide are evident. A harmonious union of French cooking with Japanese sensibilities, Nagae’s food is immediately approachable.

Le Pavillon (Midtown East; French cuisine)

Chef Daniel Boulud has done it again, fashioning a room that makes the well-heeled feel right at home. Chefs Michael Balboni and Will Nacev head the kitchen which skillfully prepares a contemporary, globally inflected carte dominated by seafood and vegetable-focused items.

Mari (Midtown West; Korean cuisine)

Mari, which means “roll” in Korean, is Hell’s Kitchen’s latest destination from talented Chef Sungchul Shim, who made a name for himself at Kochi, just down the street.

The chef reimagines the hand roll genre as a tasting menu primed with top-notch ingredients and Korean flavors.

Noz 17 (Chelsea; Japanese/Sushi cuisine)

This little den is helmed by Chef Junichi Matsuzaki, and the chef’s precise, seasonally driven omakase offers an array of robust otsumami, sashimi and nigiri.

Oiji Mi (Gramercy; Korean cuisine)

Practice does make perfect, evidenced by Chef Brian Kim and his team, who honed their modern Korean cuisine at the now-shuttered Oiji before moving uptown to open Oiji Mi. This time, they’ve delivered a notch above, with a sleek space attended to by a fleet of staff. There is a refinement and a more subtle approach to flavors on this five-course prix fixe menu.

One White Street (Tribeca; Contemporary cuisine)

This 19th-century townhouse has been transformed into a destination of culinary excellence, thanks to Chef Austin Johnson and Master Sommelier Dustin Wilson. The lower level operates more like a wine bar with a casual menu and crowds aplenty, while the higher floors offer a seasonal tasting menu starring products sourced from their upstate farm.

Red Paper Clip (Greenwich Village; Contemporary cuisine)

Blue Hill at Stone Barns alum Chef Kevin Chen made a name for himself with a series of pop-ups before establishing this stylish Asian-leaning delight. The team’s steadfast commitment to local farms is the cornerstone of this kitchen, and seasonal dishes showcase the young chef’s Taiwanese heritage and Queens upbringing through a fine- dining lens.

Semma (Greenwich Village; Indian cuisine)

Chef Vijay Kumar, most recently of San Francisco’s Rasa, switched coasts to run the show at Semma, where regional south Indian cuisine is on full display.

Shion 69 Leonard Street (Tribeca; Japanese/Sushi cuisine)

Now under the command of Chef Shion Uino, this quiet sushi-ya features prized, beautiful seafood sourced primarily from Japan. The product is whole and luscious every time, which is all the more reason why the nigiri sees little beyond a dot of wasabi and dab of nikiri.

Torien (Greenwich Village; Japanese/Yakitori cuisine)

This sibling to Torishiki in Tokyo arrives to NYC by way of NoHo. Chef/owner Yoshiteru Ikegawa may be found working his skills like a master pianist — turning, fanning, saucing and brushing. It’s a pristine workspace, and the menu is a tribute to the yakitori tradition.

Yoshino (East Village; Japanese/Sushi cuisine)

Revered Tokyo chef Tadashi “Edowan” Yoshida has landed in NYC. Dinner here serves up an element of theater, so much so that diners will find themselves leaning forward to absorb every detail. The main event though just might be the nigiri.

Bib Gourmands

The MICHELIN Guide inspectors added 18 restaurants to the Bib Gourmand list, which recognizes eateries for great food at a great value: Antoya, Chick Chick, Chutney Masala, Covacha, Dhamaka, Dumpling Lab, Jiang Nan, Le Fanfare, Porcelain, Rolo’s, Runner Up, Sami & Susu, Sobre Masa, Soda Club, Szechuan Gourmet, TVB by: Pax Romana, Yellow Rose and Zaab Zaab.

Special Awards

In addition to the Bib Gourmands and Stars, the Guide announced five special awards:

 

The MICHELIN Guide New York Selection:

The MICHELIN Guide Star Revelation event is presented with the support of Capital One.

The full New York selection is available free of charge on the MICHELIN Guide website and app. The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in New York and throughout the world.

Every hotel in the Guide is chosen for its extraordinary style, service, and personality — with options for all budgets — and each hotel can be booked directly through the MICHELIN Guide website and app. The selection for New York currently features the city’s most spectacular hotels, including sustainability pioneers like the Standard High Line, standouts from our “Plus” collection like the Whitby and the Maritime, resurrected legends like the Hotel Chelsea, new fascinations like Nine Orchard, and the best of the outer boroughs, like the Wythe Hotel in Brooklyn and the Boro Hotel in Queens.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

 

New York’s 2022 Starred Establishments

Watch LIVE  on Oct. 6 at 7:30 p.m. Eastern as chefs and restaurant teams receive their awards at the MICHELIN Guide Star Revelation event!

New York’s 2022 Bib Gourmands

About Michelin North America, Inc.

Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries — from aerospace to biotech.

Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports.
Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Andrew Festa

Michelin North America
andrew.festa@michelin.com

Devon Gunn

Capital One

devon.gunn@capitalone.com
Phone: 571-308-4762

As global supply chain shortages continue to squeeze the market, stretching the life of an existing vehicle has never been more important.

October 5, Greenville, SC — The average length of time U.S. car owners keep their vehicles is 12 years – and it’s a trend that is on the rise. Due to ongoing supply chain issues, especially shortages in semiconductors that aren’t likely to be resolved for another year, availability of new cars is shockingly low. According to data released by Cox Automotive, new car inventory at the end of July was 1.07 million vehicles vs. 3.69 million at the end of July 2019. This is more than a 70% a decrease in the availability of new vehicles in the last few years.

“The reality is that you may need to keep your current car longer than expected. In today’s market conditions, you may even find that the value of your vehicle is going up. Give it the care it deserves to extend its life and ensure your journeys are safe and efficient for as long as you have it,” said Russell Shepherd, Technical Communications Director for Michelin North America. “October, which is also National Fall Car Care Month, is the perfect time to take some basic steps for keeping your car in tip-top shape and ready for the winter ahead.”

To help stretch Americans’ investments in their current vehicles, Shepherd, on behalf of Michelin North America recommends the following must-do maintenance tips:

 
• Check the Battery. As the weather gets colder, your battery capacity will decrease. Before the winter months, visit a mechanic to make sure it is working at peak performance. You can also get a free battery check at many auto parts stores.
 
• Maintain Your Tires. Are your tires properly inflated? Not only are underinflated tires a safety hazard, but they also decrease fuel efficiency and lower tire life expectancy. Shepherd recommends that tires be checked at least once a month and warns drivers against relying on the Tire Pressure Monitoring System (TPMS). By the time that light comes on, your tires could potentially be underinflated by 25%. At this level, it can dramatically increase the risk of tire failure. Don’t forget to check the tread, too, which is simple to do with the Penny Test. “If you find yourself in the market for new tires, shop for your needs and remember all tires are not created equal. The new Michelin Defender 2, for example, has been designed to deliver an additional two years of tread life compared to leading competitors[1], making it a great option for anyone looking to maximize longevity,” explains Shepherd.
 
• Don’t Ignore the Engine Light. When this dashboard light comes on, it’s time to take action – even if your car seems to be running smoothly. Check it out before a small problem becomes a big and expensive one. You can avoid many common issues through routine maintenance, such as regularly replacing air filters and following the recommended oil change schedule. According to the U.S. Department of Energy, tuning a neglected vehicle could increase fuel efficiency by up to 4% on average, based on the repair type and quality.
 
• Watch Your Wipers. Impaired vision while driving is a safety hazard, and it’s a problem that can emerge quickly during a sudden heavy rainstorm if your wipers are worn. Regularly check – and if needed, replace – your headlights and brake lights, too.
 
• Wash and Wax: A thorough wash and wax will help your older car look newer longer, and it’s especially important heading into wintertime. Driving can cause buildup of road grime and debris, and that can affect your car’s paint and finish. If not managed properly, it can lead to rust and other serious problems. Plus, a clean car stretches that pride of ownership.

 

“While you may be ready for a new car, there may not be one ready for you. In the meantime, by keeping your existing vehicle pristine, you’ll have a better driving experience and bolster your trade-in value should the perfect new car become available,” said Shepherd.

 

[1] Based on U.S. Department of Transportation Average Annual Miles per driver (13,500 miles) and Desrosiers Automotive Consultants estimate of annual average kilometers driven in Canada (23,000 km), and on a treadwear test using tires in size 225/65R17 on 2021 Toyota RAV4s where the MICHELIN® Defender®2 showed an estimated life (based on calculating the most-worn groove of a rotated set) of 94,400 miles versus the Bridgestone® Alenza® AS Ultra at 47,700 miles and the Continental® TrueContact™ Tour at 59,400 miles and the Goodyear® Assurance® MaxLife™ at 51,900 miles. Actual on-road results may vary.

 

Contact Information:

Name: Christian Fisher
Email: christian.fisher@michelin.com
Job Title: Consumer Public Relations Manager – Michelin North America

GASTONIA, N.C., SEPTEMBER 29, 2022 – The North Carolina Department of Health and Human Services (NCDHHS) will delay the implementation of the NC Medicaid Managed Care Behavioral Health and Intellectual/Developmental Disabilities Tailored Plans (Tailored Plans) until April 1, 2023. The decision is unanimously supported by the leadership of the state’s six Local Management Entity/Managed Care Organizations (LME/MCOs).

Tailored Plans, originally scheduled to launch Dec. 1, 2022, will provide specialized services for individuals with significant behavioral health conditions, intellectual/developmental disabilities (I/DDs), and traumatic brain injuries (TBI), as well as physical health and pharmacy services.

Partners members who will be eligible for the Tailored Plan will continue to receive their behavioral health services and I/DD and TBI supports through Partners and their physical health and pharmacy services through NC Medicaid Direct, just as they do today.

The delayed start of Tailored Plans allows LME/MCOs, which will operate the Tailored Plans, more time to contract to expand their provider networks to support member choice and to validate that data systems are working appropriately.

While the start of Tailored Plans will be delayed, specific new servaices will still go live Dec. 1. NCDHHS and LME/MCOs will support providers of Tailored Care Management to launch their services on Dec. 1. Through Tailored Care Management, members will have a single designated care manager supported by a multidisciplinary team to provide integrated care management that addresses the member’s whole-person health needs.

In addition, pending approval from the Centers for Medicare and Medicaid Services (CMS), NCDHHS will implement the 1915(i) option on Dec. 1. This program provides services to help members remain in their homes and community-based settings through services such as Respite, Individual and Transitional Supports, Community Living and Supports, Community Transition and Supported Employment.

More information regarding the beneficiary choice period and other key dates leading up to the April 1, 2023, launch will be shared by NCDHHS in the coming weeks.

For more information about Tailored Plans please visit Partners’ website.

 

ABOUT PARTNERS

Partners Health Management is a leading local managed care organization (LME/MCO), providing access to care for central and western North Carolina’s most vulnerable citizens. Partners manages all Medicaid, state and local funding for intellectual/developmental disabilities, mental health and substance use disorder (IDD/MH/SUD) services in our covered areas.

We are recognized across North Carolina for our Partners Community Model and unwavering commitment to the counties and the families we serve. Through our steadfast community focus and longstanding partnerships with local stakeholders, agencies and elected officials, our members receive the care and support they need.

Chicago, Illinois: RudiCoder LLC, une entreprise de logistique de commerce en ligne située dans le centre-ville de Chicago, est fière d’annoncer le lancement de PriorNotify, une application de commerce en ligne qui automatise le processus réglementaire pour la vente et l’expédition à l’international d’aliments et de boissons pour les clients situés aux États-Unis.

« PriorNotify change la donne » a déclaré Holly Urban, PDG et co-fondatrice de RudiCoder. « Si vous vendez ou expédiez des produits alimentaires et des boissons qui ne proviennent pas des États-Unis à des clients sur le sol nord-américain, vous savez à quel point le processus réglementaire des États-Unis peut être long et difficile. Avec notre application PriorNotify, le processus peut être terminé en quelques secondes », a ensuite indiqué Urban.

PriorNotify est conçu pour les producteurs d’aliments et de boissons, ainsi que pour les commerçants, les distributeurs, les fournisseurs de livraison directe et les services de gestion de commandes et d’expédition. Les entreprises internationales peuvent désormais facilement vendre et expédier des produits comestibles aux commerçants, distributeurs et consommateurs nord-américains.

PriorNotify propose des intégrations parfaites avec Shopify, WordPress (WooCommerce), Magento, PrestaShop et WiX pour clôturer automatiquement le processus réglementaire dès qu’un produit est acheté.

En plus, l’application fonctionne facilement avec n’importe quel système de gestion des commandes, ainsi qu’avec les commerces en ligne comme Amazon. Même sans intégration directe, les informations sur les commandes des clients peuvent être facilement transmises en ligne, ce qui permet aux vendeurs qui reçoivent beaucoup de commandes de les gérer rapidement et efficacement.

PriorNotify est conçu pour le commerce en ligne et permet aux producteurs internationaux, aux sociétés d’expédition et de routage, aux fournisseurs de livraison directe et à d’autres marchands de travailler facilement les uns avec les autres.

Par exemple, les producteurs d’aliments ou de boissons peuvent automatiquement terminer le processus réglementaire dès que les produits sont achetés auprès d’entreprises qui vendent leurs produits. De la même manière, PriorNotify permet aux fournisseurs de livraisons directes d’informer automatiquement leurs producteurs de chaque commande et de terminer automatiquement le processus réglementaire pour chaque commande, dès que les produits sont achetés. PriorNotify permet également aux sociétés d’expédition et de routage de terminer automatiquement le processus réglementaire dès que les produits sont achetés auprès de leurs clients.

PriorNotify permet aussi aux utilisateurs de créer facilement des factures commerciales. De plus, toutes les pages de l’application PriorNotify peuvent être traduites automatiquement dans de nombreuses langues.

« PriorNotify permet aux entreprises d’augmenter sans effort leurs offres de produits, de développer leurs ventes et leur clientèle aux États-Unis et de réduire considérablement leurs frais généraux liés au processus », a ajouté Holly Urban.

Les prix sont compétitifs avec des remises allant jusque 0,10 $ par préavis. Il n’y a pas de frais d’installation, pas de frais mensuels minimum, pas de frais par utilisateur et pas de frais supplémentaires pour les assortiments de produits prédéfinis. Il est également possible d’essayer gratuitement PriorNotify.

RudiCoder LLC est une société d’automatisation du commerce en ligne, axée sur les produits alimentaires et les boissons, située dans le centre-ville de Chicago dans l’Illinois, aux États-Unis. Pour en savoir plus sur RudiCoder, veuillez vous rendre sur: RudiCoder.com et pour PriorNotify: PriorNotify.com.

New York, NY – September 28, 2022 – The National Advertising Division (NAD) of BBB National Programs determined that Comcast Cable Communications, LLC provided a reasonable basis for the claims:

• “Fastest Internet, with up to 3 Gbps (3,000 Mbps) download and upload speed with the [Xfinity] Gigabit Pro Plan,” which AT&T does not have; and
• That Xfinity’s top WiFi speeds are faster than AT&T’s top WiFi speeds.

However, NAD recommended that Comcast:

• Modify the “Everyone Likes to Go Fast” radio commercial to clearly state that the basis of comparison is between Xfinity’s 3-gig tier and AT&T’s 1-gig tier.
• Discontinue the claims that “Xfinity has a faster gig speed tier than AT&T” and “Compared to gig speed from Xfinity your AT&T Internet is . . . slower” or modify them to make it clear that Xfinity has faster download speeds for its 1-gig tier than AT&T.

 

In this case, AT&T Services challenged comparative internet and WiFi claims made by Comcast for its gig speed tier, which offers download speeds of 1200 Mbps and upload speeds of 35 Mbps, and Gigabit Pro tier or 3-gig speed tier, which provides symmetrical download and upload speeds of 3 Gbps.

 

3 Times Faster Internet Claims

At issue for NAD was whether Comcast could advertise its fastest internet speeds through claims that Xfinity’s 3-gig speed tier is three times faster than AT&T’s 1-gig speed tier, even though AT&T introduced its 5-gig tier service in January 2022.

NAD assessed whether AT&T’s 5-gig service has sufficient market penetration to be a meaningful competitive product. When determining whether a new product or service is sufficiently available to compete with a broadly available service, NAD has noted that raw numbers may provide some evidence of market penetration, but raw numbers in isolation do not provide the context to determine whether a meaningful percentage of consumers have access to the product or service.

NAD determined that Comcast provided a reasonable basis to support its claim that Xfinity’s 3-gig speed tier is three times faster than AT&T’s 1-gig speed tier and that AT&T did not provide evidence that its 5-gig service is widely available to customers. Therefore, NAD concluded that AT&T’s 5-gig service does not invalidate Xfinity’s three times faster internet than AT&T claims.

AT&T also challenged whether Xfinity’s 3-gig service is an appropriate basis of comparison for the faster internet claims because it is costly, requires professional installation, and is not utilized by many Comcast customers. NAD determined that Xfinity’s 3-gig internet service tier is an appropriate basis for comparison because Comcast established that 98% of its customer base can access this tier of service.

NAD then looked at whether the basis of comparison was properly identified in Comcast’s radio commercial called “Everyone Likes to Go Fast” and Comcast’s website chart. NAD found that Comcast’s:

• Radio commercial did not accurately identify this basis of comparison and recommended that Comcast modify it to clearly state that the basis of comparison is between Xfinity’s 3-gig tier and AT&T’s 1-gig tier.
• Website claim “Fastest Internet, with up to 3 Gbps (3,000 Mbps) download and upload speed with the [Xfinity] Gigabit Pro Plan” with a green check mark under the Xfinity column and a red X-mark under the AT&T column was supported and sufficiently identified the basis of comparison to avoid consumer confusion.

Faster Gig Speed Claims

NAD considered whether Comcast’s unqualified faster speed claim conveys a message of faster download speeds alone. Prior NAD and BBB National Programs National Advertising Review Board (NARB) determinations have concluded that general internet speed claims, unless qualified, convey a message about download and upload speeds.

NAD determined that Comcast’s claims that “Xfinity has a faster gig speed tier than AT&T” and “Compared to gig speed from Xfinity your AT&T Internet is… slower” convey a message that Xfinity’s gig speed has faster download and upload speed than AT&T’s gig speed, which is not supported by the record. Therefore, NAD recommended that both claims either be discontinued or modified to make it clear that Xfinity has faster download speeds for its 1-gig tier than AT&T.

Faster WiFi Speed Claims

NAD determined that Comcast’s intertwining of parity and superiority speed claims in the challenged radio commercial reasonably conveys a superiority message that Xfinity’s WiFi speeds are faster than AT&T’s.

NAD found that although both parties offer WiFi 6, Comcast Xfinity offers faster provisioned speeds of 3 Gbps with its 3-gig tier of service and 1.2 Gbps with its gig tier of service compared to AT&T’s fastest widely available offering of 1 Gbps with its gig service tier. Absent any rebuttal evidence from AT&T demonstrating that Xfinity WiFi 6 routers cannot support the faster speed tiers offered by Xfinity, NAD concluded Comcast provided a reasonable basis to support the claim that Xfinity’s top WiFi speeds are faster than AT&T’s top WiFi speeds.

In its advertiser statement, Comcast stated that it “agrees to comply with NAD’s decision and will make the minor modifications recommended by NAD.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.