Tag: English

New York, NY – June 12, 2025 – Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims and improve endorsement disclosures for its product, The Diaper.

P&G, maker of Pampers, challenged express and implied claims made by Coterie on its website and in influencer marketing for its premium diaper, The Diaper. The challenged claims include “Up To 4x Absorbency Compared to Leading Brands,” “Up To 3x Drier Skin Compared to Leading Brands,” and superiority claims such as being the “most absorbent” and “most high performing” diaper on the market.

Superiority Claims

At issue for the National Advertising Division (NAD) were Coterie’s claims that The Diaper was “4x faster” at absorbing and “3x drier” than leading brands. These claims were based on two studies using synthetic urine to test absorption speed and rewet levels.

After review of the studies’ testing methods, as well as those provided by P&G, NAD found that the results are sufficient for Coterie to meet its initial burden of providing a reasonable basis that The Diaper product is 4x more absorbent and 3x drier when compared to certain diapers, but not to Pampers diapers.

NAD found that P&G’s studies, which had similar methodology but very different results, to be more reliable, and determined that Coterie’s studies could not support a claim that The Diaper was up to 4x as absorbent and 3x drier when compared to the “leading brands” since it did not demonstrate superiority over Pampers diapers.

In addition, NAD determined consumers would reasonably expect the challenged “up to” claim to mean that Coterie’s The Diaper is 4x faster at absorbing than any Pampers or Huggies diaper, when in fact the 4x faster absorption is substantiated only when compared to Huggies diapers.

Accordingly, NAD recommended that Coterie discontinue the claims “Up To 4x Absorbency Compared to Leading Brands” and “Up to 3x Drier Skin Compared to Leading Brands.”

Endorsement Claims

P&G alleged that Coterie did not include material connection disclosures in social media and blog posts by its endorsers, including a Facebook post asking, “Which diaper is best?” and displays multiple brands, including Coterie, but does not name them. Coterie argued there is no endorsement until the consumer clicks through to the blog, where a disclosure appears. 

Here, NAD found that the Facebook post appears as an objective review, and it is only when a consumer clicks through to the blog post that they are informed that the post is a paid endorsement.

The FTC Endorsement Guides state that native ads must be identifiable as advertising before consumers arrive at the main advertising page. NAD therefore recommended that Coterie clearly and conspicuously disclose its material connection to the endorser in its advertising, including originating social media posts that link to an endorsement.

During the proceeding, Coterie voluntarily agreed to permanently discontinue certain challenged claims. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Coterie stated they “will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 10, 2025 – In a Fast-Track SWIFT challenge brought by DIRECTV, LLC, BBB National Programs’ National Advertising Division recommended that Sling TV LLC either modify or discontinue certain advertising claims that suggest consumers can fully customize their channel lineup and only pay for the channels they choose.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Sling and DIRECTV are competitors offering live television streaming with various channel packages.

DIRECTV challenged Sling’s video and website claims that offer its customers the ability to customize their channel lineup and pay for only the channels they choose, including

“Choose and customize your channel lineup…Sling lets you do that,” “I wish my TV provider let me choose what I pay for. Sling lets you do that,” and “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you.”

NAD found that while Sling offers a variety of choices and add-ons at various price points after customers select the base package, Sling customers do not have the ability to select and pay only for the channels they choose. All customers must first select and purchase one of the base Sling TV packages, and only then does Sling offer customization options. It does not, however, offer a fully à la carte channel selection experience without any limitations.

Accordingly, NAD recommended Sling either discontinue the claims or modify the advertising to clearly and conspicuously disclose that the ability to choose and customize one’s channel lineup requires a subscription to one of Sling’s base packages to avoid conveying the unsupported message that consumers can create a fully à la carte service.

NAD further determined that the claim “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you,” when viewed in context on Sling’s website, conveys a supported message.

In its advertiser statement, Sling stated that it “will comply” with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 9, 2025 – As part of its routine marketplace monitoring program, BBB National Programs’ National Advertising Division found that Microsoft Corporation supported certain express functionality claims for Microsoft 365 Copilot but recommended that certain productivity claims and certain claims related to Business Chat be modified or discontinued.

The National Advertising Division (NAD) reviewed express and implied claims made by Microsoft on its website for its Microsoft 365 Copilot AI-powered digital assistant product. Launched for its enterprise customers in November 2023, the Copilot name is used across all Microsoft 365 suite applications, including Word, Excel, PowerPoint, Outlook, Teams, and Business Chat.

Generating, Summarizing, and Rewriting from Files

NAD examined several claims made throughout Microsoft’s website about Copilot’s capabilities to generate, summarize, and rewrite from files, including its capacity to “synthesize and summarize large amounts of data,” to brainstorm and draft content in Business Chat, and to draft outlines for PowerPoint presentations.

In the context in which these claims are made, NAD determined that these claims convey the message that Copilot works seamlessly with all user files and can generate content, rewrite documents, generate summaries, or create PowerPoint presentations from a user’s files with no material limitations on file type, size, length, or the number of files to which a user can refer and link.

NAD found that Microsoft provided reasonable support for the express claims about how Copilot can summarize and draft new content sufficient to demonstrate that they are substantiated. Although limitations on Copilot’s functionality were not disclosed directly in the claims, NAD determined the limitations did not impact how consumers use Copilot.

Use Across Apps and Business Chat

NAD reviewed Microsoft’s claims that Copilot can assist users with “[g]et[ting] up to speed in less time” by “working seamlessly across all your data” and that Business Chat “helps you ground your prompts in work and web data in the flow of work.”

NAD determined that one message reasonably conveyed by the use of the terms “seamlessly” and “in the flow of work” was that actions across apps are uninterrupted or continuous, with less manual steps required.

NAD examined whether consumers understood the differences in functionality, specifically as it relates to Business Chat. NAD concluded, based on the context of the claims and universal use of the product description as “Copilot,” that consumers would not necessarily understand the differences.

Microsoft provided evidence demonstrating that Copilot helps users “get up to speed in less time,” “carry out specific goals and tasks” in Word and other apps, and “ground… prompts in work and web data.” However, Business Chat cannot generate a document in other applications as manual steps are required for Business Chat to produce the same results as Copilot in a specific Microsoft 365 app.

NAD recommended that Microsoft modify its advertising to clearly and conspicuously disclose any material limitations related to how Business Chat assists users.

Productivity and ROI

NAD reviewed Microsoft’s claims about Copilot’s productivity and ROI benefits, including that “67%, 70%, and 75% of users say they are more productive” after 6, 10, and over 10 weeks based on the Copilot Usage in the Workplace Study showing perceived productivity gains over time.

NAD found that although the study demonstrates a perception of productivity, it does not provide a good fit for the objective claim at issue. As a result, NAD recommended the claim be discontinued or modified to disclose the basis for the claim.

During the inquiry, Microsoft informed NAD that in the ordinary course of business it had permanently discontinued certain productivity claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Microsoft stated that “although we disagree with NAD’s conclusions” about certain elements of the decision, Microsoft “appreciates the opportunity to participate in this proceeding and will follow NAD’s recommendations for clarifying its claims.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, June 9, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company regarding express and implied advertising claims made by Begin Anew MedSpa concerning the efficacy and benefits of its compounded tirzepatide medication.

The challenged health-related claims, including claims that Begin Anew’s Tirzepatide + B12 product is FDA approved, allows users to achieve (“fast and extreme”) weight loss without having to make lifestyle changes, and that its unique B12 formulation reduces nausea, appeared on Begin Anew’s website.

During the inquiry, Begin Anew informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Begin Anew MedSpa stated it is “dedicated to supporting the self-regulatory process and are fully devoted to promoting truthful advertising.“

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – June 6, 2025 – In a challenge brought by the International Bottled Water Association, BBB National Programs’ National Advertising Division determined that Boxed Water is Better®, which markets and sells purified water in plant-based cartons, provided a reasonable basis for challenged recyclability, tree planting, and certain environmental impact claims.

However, the National Advertising Division (NAD) recommended that Boxed Water is Better modify or discontinue other claims related to renewable materials and sustainable sourcing.

During the proceeding, Boxed Water is Better voluntarily agreed to modify certain environmental comparison claims and permanently discontinue certain comparative environmental claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.

Recyclability Claims

In support of claims that its cartons are “Recyclable” and “100% Recyclable,” Boxed Water is Better explained that each carton of Boxed Water contains only three materials: fiber, aluminum, and plant-based plastic, and 100% of these materials are recyclable.

It was undisputed that 100% of the Boxed Water carton is able to be recycled, provided the facility separates the layers and has the capacity. Therefore, NAD concluded that Boxed Water is Better provided a reasonable basis for its recyclability claims.

Renewable Materials Claims

In support of its “92% plant-based carton” and “our carton is made from 92% renewable materials” claims, Boxed Water is Better explained that the liner film and the cap are 100% plant-based plastic as determined through a mass balance accounting approach (a method to track the sourcing of renewable materials when mixed with non-renewable materials in production even where any individual carton may not physically contain the claimed amount of renewable material).

NAD noted that some consumers may not know of mass balance and instead may reasonably expect the claim to mean that each carton physically contains 92% renewable materials. Therefore, NAD recommended Boxed Water is Better modify these claims to clarify how their calculations are done.

Additionally, NAD recommended that Boxed Water is Better modify the unqualified renewable claim “Explore our renewable packaged option” by disclosing the amount of renewable materials in the cartons, and discontinue the claim “For those times when reusable bottles aren’t an option, our paper-based cartons are the most renewable option in the water aisle” as the evidence was not sufficient to support this superiority claim.

General Environmental Benefit and Sustainability Claims

Given the context in which the challenged claims appear on the Boxed Water is Better website, NAD concluded that many of the Boxed Water is Better carton claims, including “The earth loves our box,” “Better for the Planet,” and “Sustainable” are not unqualified general environmental benefit claims and do not require additional qualification.

However, NAD recommended that Boxed Water is Better modify its “Sustainably sourced” claim by clearly and conspicuously explaining what the claim means.

Life Cycle Analysis Claims

During the challenge, Boxed Water is Better agreed to permanently modify certain claims to make clear that the comparison is to premium plastic bottles, including “Boxed Water is Better,” “Boxed Water is better than plastic,” and “Compared to single-use plastic bottles and canned water, our plant-based cartons have a lower environmental impact throughout their lifecycle.”

In support of these and similar claims, Boxed Water is Better submitted a Life Cycle Analysis comparing the environmental impact of a carton of Boxed Water to a model premium plastic water bottle and a model aluminum can of water. Based on the results, NAD concluded that Boxed Water is Better provided a reasonable basis for its comparative environmental impact claims, including “Boxed Water is better than aluminum.”

Tree-Planting Claims

NAD concluded that Boxed Water is Better’s evidence of the number of trees planted sufficiently supports its claims that it planted 1.5 million trees.

Other Claims

NAD concluded that Boxed Water is Better’s advertising did not reasonably convey the challenged messages that Boxed Water is Better cartons are made with 100% plant-based materials and that the cartons are biodegradable.

The International Bottled Water Association stated that it will request review of NAD’s decision by the National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

In its advertiser statement, Boxed Water is Better stated that it “will follow NAD’s recommendations” and “thanks NAD for its careful analysis.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

A Forgotten Frank Lloyd Wright Design Finds New Life at Motawi Tileworks

A 1927 magazine design by Wright becomes a radiant ceramic art tile, handmade in Ann Arbor

In 1927, Frank Lloyd Wright created a set of twelve illustrations for Liberty magazine, which were rejected for being too radical. The magazine passed, but the designs—dynamic, colorful, and full of life—remained. Nearly a century later, one of them has found new form in ceramic.

Motawi Tileworks has introduced Jewelry Shop Window, the latest addition to its growing Frank Lloyd Wright collection. It brings his stylized depiction of necklaces and adornments into crisp relief—complete with shimmering curves, layered geometry, and a richly off-center composition.

Jewelry Shop Window

This isn’t the first time Motawi has turned to Wright’s unused Liberty designs for inspiration. Jewelry Shop Window joins a family of tiles based on these vibrant graphics, including Frozen Spheres, March Balloons, May Basket, and Saguaro. Together, they reveal a lesser-known side of Wright’s genius—graphic, playful, and perfectly suited to tile.

May Basket

“It’s asymmetrical, a little sparkly, and full of unexpected balance,” says Nawal Motawi, founder and artistic director. “It shouldn’t work, but it does—and that’s somehow totally Wright.”

The 8×8 art tile is crafted using the Cuenca technique, in which raised lines create hundreds of tiny pools that are filled by hand with colorful glazes. This centuries-old process gives each tile its dimension, texture, and luminous depth—echoing the layered richness of Wright’s original graphic vision.

Saguaro

Jewelry Shop Window joins a collection that includes fan favorites like Imperial Peacock and Waterlilies. Motawi’s Wright-inspired tiles aren’t just admired—they’re trusted. They’ve even been used in restoration projects at actual Wright homes, including the Elizabeth and Rollin Furbeck House in Oak Park, Illinois.

All Motawi tiles are handmade in Ann Arbor, Michigan, and designed for individual display or installation in bathrooms, fireplaces, floors, and kitchen backsplashes.

Jewelry Shop Window and the full Frank Lloyd Wright Collection can be found at: motawi.com/collections/art-tile/frank-lloyd-wright

About the Frank Lloyd Wright Foundation

The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to preserving Taliesin and Taliesin West, both UNESCO World Heritage sites, for future generations, and inspiring people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The Foundation continues the Frank Lloyd Wright legacy by broadening access to his ideas, works, and designs—considered more relevant today than in his own time—and provides new pathways for audiences to create beauty and connectedness in their own lives. In 2020, Taliesin West was named among the top 10% percent of attractions worldwide by TripAdvisor. Visit FrankLloydWright.org for more information on tour schedules, cultural and educational experiences and events. To shop the latest Wright- inspired home, design and lifestyle products, visit FrankLloydWrightStore.com.

About Motawi Tileworks

Motawi Tileworks makes bold, handcrafted ceramic tiles in Ann Arbor, Michigan. Founded by Nawal Motawi in 1992, the studio is known for its vibrant glazes, clean design, and tile that celebrates everything from Frank Lloyd Wright to Charley Harper. Motawi art tiles are sold in hundreds of museums and gift shops across North America and its installations and murals have been featured in famous homes, public spaces, and Frank Lloyd Wright house restorations.

Explore more at motawi.com.

Press images and materials: motawi.com/pages/pressinquiries

New York, NY, June 4, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Novo Nordisk Inc. regarding express and implied advertising claims made by Bayview Pharmacy Inc. for its compounded semaglutide products.

Novo Nordisk is a global pharmaceutical company specializing in diabetes care, including insulin and related products, as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk is the sole manufacturer of the only FDA-approved semaglutide medicines: Ozempic® and Wegovy®. Bayview, a compounding pharmacy, marketed five concentrations of compounded semaglutide product for sublingual application for blood-sugar control and weight loss on its website.

Novo Nordisk argued that Bayview’s advertising conveyed misleading messages, including that its compounded “semaglutide” sublingual suspensions are Ozempic® and/or is the same as a generic version of Ozempic®. In addition, Novo Nordisk argued that Bayview makes several misleading superiority claims about the bioavailability of its compounded semaglutide sublingual suspension.

During the inquiry, Bayview informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Bayview stated it “will comply with NAD’s recommendations” and that it “appreciates NAD’s guidance.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

Patent litigation shows a strong resurgence in 2024, with over $4.3 billion in damages awarded and a rebound of more than 20% in case filings, driven largely by increases in design patent lawsuits and ANDA litigation

San Jose, CA — June 3, 2025 — Lex Machina®, a LexisNexis® company, today announced the release of its 2025 Patent Litigation Report, providing comprehensive, data-driven insights into the latest trends shaping U.S. patent litigation.

The report analyzes key activity across federal district and appellate courts, as well as the Patent Trial and Appeal Board (PTAB). It is designed to empower legal professionals with unique, data-driven visibility into patterns involving courts, judges, parties, law firms, and attorneys—critical intelligence for developing informed litigation strategies.

Key findings from the report include:

• More than $4.3 billion in damages were awarded in patent claims in more than 90 cases, a 20% increase over the prior year.
• A rebound of over 20% in patent case filings brought activity back in line with recent historical averages, following a notable drop in 2023. This recovery was largely driven by an increase in filings from non-High-Volume Plaintiffs (non-HVPs), who filed over 16% more patent lawsuits in 2024 compared to the average annual rate from 2017 to 2023.
• A 35% increase in design patent lawsuits from 2023, with over 450 cases filed in 2024, demonstrating sustained growth.
• A 20%+ increase in Abbreviated New Drug Application (ANDA) patent litigation filings from 2023, indicating strong momentum. This marks the third consecutive annual increase, reaffirming ANDA litigation as a key area of focus for pharmaceutical patent litigators following a period of decline.
• The Eastern District of Texas reclaimed its position as the leading venue for patent plaintiffs. Before the 2017 U.S. Supreme Court decision in T.C. Heartland, it consistently led all district courts in patent case volume. While filings shifted between 2018 and 2022 to the Western District of Texas and the District of Delaware, the Eastern District saw a resurgence in 2024 with over 1,000 new patent lawsuits—more than twice as many as the next closest district, the Northern District of Illinois.

“The Lex Machina Patent Litigation Report provides a comprehensive overview of the current landscape in patent litigation,” said Michael J. Flynn, Partner at Morris, Nichols, Arsht & Tunnell LLP. “It serves as an excellent background summary of annual data, offering a valuable starting point for understanding key trends that help inform our clients’ litigation strategies.”

“Recognizing the inherent complexities of patent litigation, in-house litigation teams and law firms stand to benefit significantly from leveraging Legal Analytics to craft their legal strategies,” said Di Rivera, patent legal data expert at Lex Machina and editor of the report. “This edition of the Patent Litigation Report demonstrates how Legal Analytics provides legal teams with comprehensive, actionable intelligence on the current patent litigation landscape, empowering them to effectively assess case proceedings and advise their clients.”

The Lex Machina Legal Analytics® platform equips litigation professionals to win more cases and attract more business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina uniquely supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify prospective clients, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.

To request a copy of the report, visit https://www.lexisnexis.com/en-us/products/lex-machina/reports.page.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About Lex Machina

Lex Machina fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, enabling them to win cases and close business.

Lex Machina was named one of Forbes’ Best Workplaces in the Bay Area in 2024, Winner of the “Media Excellence Award” for Analytics/Big Data 2024, “Great Places to Work” (2023-2024), one of “Legal Tech’s Most Promising Solution Providers” (CIO Review Awards 2022), “Greater Bay Area Top Workplaces 2022” (The San Francisco Chronicle Top Workplaces in the Bay Area 2022), “Legal Tech Company of the Year 2021″ (CIO Review, 2021), “2021 Legal Technology Trailblazer” (National Law Journal Trailblazer Awards, 2021), and Winner of the “Media Excellence” Award for Analytics/Big Data (13th Annual Media Excellence Award, 2021). Based in Silicon Valley, Lex Machina is part of LexisNexis, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit www.lexmachina.com.

Media Contact Venture PR

lexmachina@venturepr.co

Contact Information

Name: Candice Stokes
Email: lexmachina@venturepr.co
Job Title: Account Manager

New York, NY, June 3, 2025 — BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company concerning claims made by Hormone Fitness for its compounded tirzepatide medication.

The inquiry concerned express and implied claims by Hormone Fitness about the benefits, efficacy and safety of its compounded tirzepatide with B12, including assertions of FDA approval, enhanced weight loss, reduced side effects, and superiority over tirzepatide alone.

During the inquiry, Hormone Fitness informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Hormone Fitness stated, “We are committed to maintaining clear, responsible, and compliant communication in all of our advertising and public materials.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, June 3, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company regarding express and implied advertising claims made by Striker Pharmacy, LLC concerning the benefits, efficacy, and safety of its compounded tirzepatide medication.

The challenged health-related claims, regarding the benefits, efficacy, and safety of Striker Pharmacy’s compounded tirzepatide medication, appeared on Striker Pharmacy’s website and Instagram pages.

During the inquiry, Striker Pharmacy informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.