Month: February 2026

New York, NY – February 19, 2026 – Following a review of advertising for PrettyBoy Skincare, BBB National Programs’ National Advertising Division recommended that PrettyBoy, Inc. modify or discontinue certain claims, including ratings on third-party apps and before-and-after photographs.

PrettyBoy markets skincare products directed to men. The National Advertising Division (NAD) opened this inquiry based on its concerns relating to the Yuka App superlative health ranking and star ratings for PrettyBoy. In addition, NAD examined a number of performance claims. 

“100/100 Health Score (via the Yuka App)”

The Yuka mobile app scans and analyzes product labels and assigns a score based on an independent assessment of ingredients and their impact on human health or the environment. Yuka rated PrettyBoy’s Revival Recovery Gel Moisturizer “100/100” because it does not contain “harmful parabens” or a “harmful UV filter,” and the app lists the product’s ingredients as “risk-free.”

NAD determined that the PrettyBoy webpage where the claim appears does not make the basis of the score clear and recommended that PrettyBoy modify its advertising to clarify the basis of the ranking.

Before and After Photographs

NAD noted that before-and-after photographs that appear in PrettyBoy’s advertising constitute product performance claims and must be supported by evidence representative of what consumers can expect when using the product.    

The PrettyBoy photos depict reductions in redness associated with eczema, and reductions in fine lines and undereye bags. NAD determined that these objectively provable improvements require support, and claims related to eczema require competent and reliable scientific evidence as support.

NAD found that PrettyBoy’s reliance on the National Eczema Association’s Seal of Acceptance for two of its products, without any underlying testing, was not sufficient to support the depictions and recommended that the before-and-after photographs be discontinued.

During the inquiry, PrettyBoy permanently discontinued the claim “Trusted by 20,000 Men (5-star rating).” Therefore, NAD did not review the claim on its merits and will treat the discontinued claim, for compliance purposes, as though NAD recommended it be discontinued and PrettyBoy agreed to comply.

In its advertiser statement, PrettyBoy stated that it “appreciates NAD’s review and will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

New York, NY – February 12, 2026 – In a Fast-Track SWIFT challenge brought by Verizon Communications Inc., BBB National Programs’ National Advertising Division recommended that T-Mobile US, Inc. discontinue or modify advertising claims concerning the cost of a free in-flight Wi-Fi benefit offered by T-Mobile.

At issue for the National Advertising Division (NAD) was an express claim on T-Mobile’s website stating “T-Mobile: In-flight Wi-Fi – Included; Verizon: In-flight Wi-Fi – $ 147.00/mo.” and the implied claim that Verizon customers incur $147 in monthly in-flight Wi-Fi costs, while the same service is included with T-Mobile plans.

NAD found that the challenged in-flight Wi-Fi advertising did not accurately communicate the benefit for T-Mobile customers or the cost Verizon customers would incur. The benefit for T-Mobile customers is that they have unlimited access to full-flight texting and free Wi-Fi on certain airlines through their T-Mobile plan. T-Mobile’s disclosures do not indicate which major airlines are covered by the benefit. Verizon customers do not receive such a benefit through their plan, although Verizon customers may have in-flight Wi-Fi from other sources.

NAD determined that presenting “In-flight Wi-Fi – $147.00/mo” under the Verizon column in T-Mobile’s savings calculator could convey that Verizon charges for in-flight Wi-Fi or that Verizon customers typically incur high charges for such benefit. While T-Mobile stated that it intended to communicate only what consumers would have to pay to get the comparable Wi-Fi benefit that is included in the T-Mobile plan, the manner in which the in-flight Wi-Fi benefit is presented goes beyond that limited message. T-Mobile’s explanation of the benefit is ambiguous and inadequate, especially in the context of its broader savings claims.

While T-Mobile submitted evidence showing that its customers frequently use the free in-flight Wi-Fi benefit, NAD found that T-Mobile did not submit evidence to support claims regarding what Verizon customers pay. NAD concluded that T-Mobile did not meet its burden to provide a reasonable basis for the challenged claims.

Accordingly, NAD recommended T-Mobile discontinue the challenged in-flight Wi-Fi claims or modify them to clearly and conspicuously disclose the nature of its in-flight Wi-Fi benefit by communicating that the fees that T-Mobile customers can potentially avoid with their plans are those charged by certain airlines and to avoid communicating that non-T-Mobile customers typically pay the monthly cost of in-flight Wi-Fi set forth by T-Mobile in its advertising.

In its advertiser statement, T-Mobile stated that it “will comply with NAD’s recommendation with respect to its already discontinued advertising claim.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

New York, NY – February 11, 2026 – In a Fast-Track SWIFT case brought by Owlet, Inc., BBB National Programs’ National Advertising Division recommended that UdiSense, Inc. (Nanit) discontinue advertising claims that its product is the “#1 smart baby monitor” and the “#1 baby monitor.”

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

Owlet and Nanit sell competing baby monitors with features that track various measurements related to a baby’s sleep quality that allow parents to receive notifications in real time. Nanit offers a smart video baby monitor and Owlet sells the Dream Sock and other video monitors.

At issue were unqualified social media claims that Nanit’s product is the “#1 smart baby monitor” and the “#1 baby monitor.” These “#1” claims were not qualified and did not reference a source of support. NAD determined that a “#1 Brand” claim, without qualification, is a sales superiority claim that communicates the product has the most units sold within a particular category.

Based on Circana sales data, NAD considered whether “baby monitors” or “smart baby monitors” are recognized consumer categories and found that “baby monitor” is broad enough to include non-video monitors, such as wearable medical devices like the Owlet Dream Sock. NAD noted that various infant products are described as “monitors,” including audio-only devices and wearable medical products like the Dream Sock, which is an FDA-cleared infant monitor.

Accordingly, NAD found that the category of “baby monitor” is broad enough to encompass non-video monitors. NAD also found that “smart baby monitors” is a broad category with advanced feature products, and that both the Nanit baby monitors and the Owlet Dream Sock may be characterized as “smart” monitoring devices.

Nanit sought to substantiate its claims by defining the category as video baby monitor products sold at $99 or higher. Nanit stated that the data showed it to have the highest market share within the category and that the Owlet Dream Sock is a medical device functioning independently of the physical environment and does not monitor the infant’s surroundings or location through a video feed.

However, NAD determined that the challenged claims reflect the broader categories of “baby monitors” or “smart baby monitors” and are not always synonymous with video baby monitor products sold at $99 or higher. NAD also considered the context in which the challenged claims appeared and found that the context did not indicate that the “#1” claims were exclusive to video baby monitors.

NAD determined that products such as Owlet’s Dream Sock should be included when calculating the overall best-selling “#1 baby monitor” or “#1 smart baby monitor” in the absence of a clear limitation to video monitors.

Therefore, NAD recommended that the advertiser discontinue the challenged “#1 smart baby monitor” and “#1 baby monitor” claims.

In its advertiser statement, Nanit stated that it “agrees to comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

New York, NY – February 4, 2026 – In a BBB National Programs’ National Advertising Division FastTrack SWIFT challenge initiated by competitor Digitalis Educational Solutions, the National Advertising Division (NAD) recommended Science Interactive Group (SIG) discontinue certain advertising claims promoting its StarLab dome and projection system.

Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the NAD.

Digitalis manufactures digital planetariums and competes with SIG, which manufactures the StarLab dome and projection system marketed to educational institutions and can be used to demonstrate content and experiences for astronomy, geology, and meteorology.

NAD examined whether SIG’s “4K” descriptions of the StarLab system were truthful and not misleading.

The challenged claims describing a “4K projector” do not indicate anything else about the specific resolution of the projected images and do not appear in proximity to SIG’s disclosure of the technical specifications for the actual resolution visible on the dome. NAD determined that, in the contexts in which the 4K projector claims appear, the claims may convey the unsupported message that users viewing content while using the StarLab system will see images projected on the dome in 4K quality resolution. More specifically, they may not understand that “4K” is a theoretical level of resolution for projection onto a flat screen and not what is achieved on the actual StarLab dome, which is less than 4K resolution.

NAD further found that SIG’s separate disclosure of the dome’s actual resolution (3.66 megapixels) was insufficient because it contradicted, rather than qualified, the “4K” claims.

Accordingly, NAD recommended that SIG discontinue the claims “State-of-the-art 4k Projector…,” “Bring breathtaking clarity, cinematic realism, and stunning dimension to every lesson with the new StarLab 4k projector,” and “Our native 4K projector will enable you to bring all your visuals to life in stunning detail whether they’re 4K or native resolution.”

During the inquiry, SIG voluntarily permanently discontinued certain claims, including “Give your students the 4k experience!” “Cutting Edge Technology: 4K projection,” and “Using 3840×2160 pixels – that’s more than 8 million pixels – Star Lab 4K projection produces unmatched clarity and stunning dimension for any content.” Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued and SIG agreed to comply.

In its advertiser statement, SIG stated though it disagrees with certain recommendations, it “will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

NEW YORK, FEBRUARY 4, 2026 — LexisNexis^® Legal & Professional, a global leader in private, secure, authoritative legal workflow solutions, today announced the launch of Tolley+ with Protégé in the US, combining the trusted legacy of Tolley, the preeminent name for tax intelligence in the UK, with LexisNexis Protégé. The US launch builds on the successful launch of Tolley+ with Protégé in the UK.

Tolley+ with Protégé marks a major milestone in the evolution of LexisNexis tax offerings, now delivering the most advanced AI-powered tools, insights, and expertise to tax professionals across the US.

“The introduction of Tolley+ with Protégé is an important step in our mission to bring together world-class tax intelligence and technology tools to serve the US market,” said Sean Fitzpatrick, CEO, LexisNexis North America, UK & Ireland. “Tolley+ with Protégé combines the deep expertise trusted by generations of tax practitioners with cutting-edge AI that is transforming professional services.”

AI for Tax Professionals

Tolley+ with Protégé enhances precision, streamlines complex tax workflows, and empowers professionals to deliver faster, more accurate results by:

• Accelerating work and reducing manual review time.
• Surfacing deeper insights from authoritative sources.
• Enabling conversational, generative user experiences.
• Delivering personalized, context-aware recommendations.

These innovations support tax professionals navigating an increasingly complex regulatory landscape with confidence and efficiency.

Building on the Strength of Tolley

For more than a century, Tolley has been synonymous with excellence in tax information and practice in the UK. Tolley is relied upon by tax professionals, accountants, and legal practitioners for its comprehensive research tools, authoritative commentary, and training resources.

In the UK, Tolley’s brand heritage has made it the go-to resource for both practitioners and educators, with products and features such as Tolley+ AI, Tolley+ Tax Tools, and Tolley VAT Advisor setting the standard for technical accuracy and usability. That same legacy of trust and expertise will now extend to US professionals through Tolley+ with Protégé, supported by the latest advancements in LexisNexis AI technology.

“Tolley+ with Protégé redefines what tax work can look like in the AI era,” said Jeff Pfeifer, Chief Product Officer, LexisNexis Legal & Professional. “Our customers will experience an intuitive, intelligent solution built for the future of professional tax practice.”

To learn more about Tolley+ with Protégé, visit: Tolley+.

About LexisNexis^® Legal & Professional   

LexisNexis^® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.   

Las Vegas, NV, (February 3, 2026) — Edvisors, a trusted resource for college financing information, has announced the introduction of a new monthly $3,000 scholarship for graduate students. 

The introduction of this scholarship is timely as students prepare for changes to federal loan limits set to take effect this July, 2026.  These new loan limits along with the elimination of the Grad PLUS loan, is causing concern that students may not be able to  secure enough funding for their advanced degrees.

With the cost of graduate programs rising and federal borrowing options facing new restrictions, many students are searching for alternative funding sources. This Monthly $3,000 Graduate Student Scholarship aims to help bridge any financial aid gaps. The scholarship reflects the organization’s ongoing commitment to making higher education more accessible and affordable for students at every stage of their academic journey.

“At Edvisors, we understand that pursuing a graduate degree is a significant investment in one’s future, and we are dedicated to ensuring that financial barriers do not stand in the way of ambition,” said Sravani Atluri, Chief Marketing Officer at Edvisors. “With the impending changes to federal loan limits, it is more important than ever to offer tangible support. This scholarship is a testament to our mission of empowering students to achieve their career goals by providing the resources they need to succeed.”

Eligible students can apply for the scholarship through the Edvisors website. Entry forms only take a few minutes to complete.  One scholarship will be awarded each month. Edvisors encourages all current and prospective graduate students to explore this opportunity as well as other scholarships on their site to help students pay for college

About Edvisors: For 20 years we have been known as one of the largest and most trusted resources to help students find their path to success. Everyone needs to find their own path, and we know that first-hand. We work to provide information from both our professional and firsthand experiences, to help individuals through college and beyond. Every year, millions of students and their families turn to the Edvisors.com, for timely, accurate information, advice and tools that help them confidently make the best decisions about paying for college. Founded in 1998, Edvisors is based in Las Vegas, Nevada. More information can be found www.edvisors.com.