Month: July 2025

New York, NY – July 9, 2025 – In a challenge brought by competitor Bayer Healthcare LLC, BBB National Programs’ National Advertising Division determined that Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication.

However, the National Advertising Division (NAD) recommended that Olly discontinue its Lovin’ Libido claim related to sensation.

Bayer and Olly are competitors that each market a variety of dietary supplements to consumers. Bayer challenged claims made by Olly that touted the sexual benefits of Olly’s Lovin’ Libido product that relate to ashwagandha, an ingredient in the product.

NAD reviewed Olly’s advertising to determine whether it conveyed the message that the Lovin’ Libido product, rather than the individual ingredient ashwagandha, provided the claimed benefits.

Of the eight express claims, five specifically named ashwagandha as providing the expected benefit. The three remaining challenged claims did not specifically reference ashwagandha, but appear in contexts that make clear that ashwagandha is the source of the claimed benefits. NAD determined that in this context, reasonable consumers would interpret the claims as attributing the product benefits to ashwagandha.

Based on Olly’s express messaging in its ads, NAD further determined that the Lovin’ Libido product is marketed towards women who are uninterested in and unsatisfied with sex. NAD reviewed the evidence to determine if it supported a reasonable basis that ashwagandha provides the claimed benefits to that target population of women.

In support of its claims, Olly provided seven randomized clinical trials (RCTs) studying the sexual health benefits of ashwagandha root extract. NAD determined that one study did not adequately support the claimed sexual health benefits due to its focus on perimenopausal women and thus could not qualify as competent and reliable support for the challenged claims. NAD found that the six additional studies provided a reasonable basis for Olly’s claims about the sexual health benefits of ashwagandha in its Lovin’ Libido product. However, NAD noted that none of the RCTs directly addressed the specific claimed benefit of enhanced “sensation.”

Accordingly, NAD determined that Olly provided a reasonable basis for its claims related to desire, drive, arousal, satisfaction and lubrication, but determined that the studies are not a good fit to support claims related to sensation and recommended that the reference to sensation be discontinued.

During the proceeding, Olly voluntarily discontinued certain Lovin’ Libido claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Olly stated that it will comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

GREENVILLE, S.C., July 7, 2025 – For 135 years, Michelin and advancement have been synonymous, continuing to drive technology to improve our daily lives – and that includes innovative technology for fleet mobility.

It’s with great enthusiasm that Michelin introduces the Michelin X^® Line Grip D tire. The Michelin X^® Line Grip D tire is a revolutionary leap forward in drive tire innovation that provides exceptional mileage, lasting traction, and features a durable casing designed to reach up to 1 million miles with up to four retreads, all of which assists fleets while moving goods to consumers across North America.

Recently, Michelin partnered with television host and MythBusters legend Adam Savage and his team, providing an opportunity to witness testing demonstrations on the new Michelin X^® Line Grip D tire and learn about this revolutionary tire on his show Tested. You can see the demonstration results and watch Savage’s impressions here.

“We at Michelin are dedicated to evolving tire performance through relentless innovation and ongoing technological advancements,” said Pierluigi Cumo, VP of B2B Marketing at Michelin North America, Inc. “That’s why Michelin is proud to introduce the Michelin X^® Line Grip D tire. This tire has the potential to redefine the drive tire standard in fleets for years to come. It is not an evolution to existing products, but something entirely different the fleet world has not seen before.”

The Michelin X^® Line Grip D tire is an amazing example of benefit focused innovation, and Michelin tire designers characterize this new product as a “once-in-a-lifetime” leap in tire technology for fleets. This new SmartWay[1] verified drive tire helps fleets control their operational costs, providing 20% more mileage[2] and 20% reduction in rolling resistance than the Michelin XDN2 tire. Drivers can also remain confident in this 3PMSF[3] rated drive tire’s excellent traction performance in wet and snowy conditions thanks to the unique chevron tread design. Based on testing of worn tires, the Michelin X^® Line Grip D tire provides more than 90% better snow starting traction[4] and more than 25% better wet starting traction than the Michelin XDN2 tire[5]. Additionally, fleets can get more out of their assets as the Michelin X^® Line Grip D tire is built on our Michelin DURACORE casing, featuring INFINICOIL and POWERCOIL technologies.

“Michelin has a proven track record of delivering high-quality, reliable products that exceed performance expectations,” said Cumo. “This fantastic leap in drive tire technology brings new levels of performance to the road and new levels of savings for our customers.”

The Michelin X® Line Grip D tire will be available in sizes 295/75R22.5 and 11R22.5. For more information on the Michelin X® Line Grip D tire, please visit our website.

 

[1] Based on internal tests against SmartWay^® requirements. For more information on SmartWay^® verified technologies, go to U.S.: www.epa.gov/smartway or CA: https://nrcan.gc.ca

[2] Based on an internal study of 3 fleets in line haul usage, measured at tire removal, 129 total tires, based on a 6/32” max. pull point, 295/75R22.5 Michelin X^® Line Grip D tire vs. 275/80R22.5 Michelin XDN2 tire (equivalent sizes).  Actual on-road results may vary.

[3] Meets the USTMA (U.S. Tire Manufacturers Association) snow traction performance requirements. Meets the Tire and Rubber Association of Canada (TRAC) requirements for severe snow traction.

[4] Calculated based on internal snow starting test at 10/32” remaining tread, Michelin X^® Line Grip D 295/75R22.5 tire vs. Michelin XDN2 275/80R22.5 (equivalent sizes) tire.

[5] Calculated based on internal wet starting test; measuring peak Mu; both tires worn to 10/32” remaining tread; XLGD 295/75R22.5 LRG XDN2 275/80R22.5 (equivalent sizes).

 

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

 

For more information, contact:

David Finleyson

Michelin North America                                                                                 

david.finleyson@michelin.com

www.michelinmedia.com

New York, NY – July 1, 2025 – In a Fast-Track SWIFT challenge brought by Intralox, LLC, BBB National Programs’ National Advertising Division reviewed Safari Belting System, Inc.’s claim that its line of conveyor belting products is “Made in the USA.”Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Intralox and Safari are manufacturers of conveyor belt systems.

Intralox challenged Safari’s marketing claims made on its website and in a YouTube video that its belting products are “Made in the USA,” alleging that some of Safari’s products are manufactured outside of the United States.

During the inquiry, Safari notified NAD that it had voluntarily discontinued all of the challenged advertising. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.