Tag: Nexis Newswire

New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by The Procter & Gamble Company (P&G), the National Advertising Division (NAD) of BBB National Programs recommended that Cocofloss, Inc. discontinue the claim for its Cocofloss brand of woven dental floss that “Unlike flat slippery floss, Cocofloss features a textured, loofah-like weave of 500+ filaments. As you floss, these soft strands expand to whoosh away sticky plaque and cavity-causing bacteria” or modify its advertising to avoid conveying the unsupported message that floss such as P&G’s Glide Floss is ineffective.

Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD.

NAD determined that in the context of mixed messaging about both the unique design features of Cocofloss and the comparative efficacy of different kinds of floss, the “unlike slippery floss” claim reasonably conveys an unsupported message that ordinary floss like Glide Floss is ineffective. Because Cocofloss did not provide sufficient support that its floss is more effective than other flosses or that other flosses are ineffective, NAD recommended that the claim be discontinued or modified to avoid conveying such a message.

NAD noted that nothing in its decision precludes Cocofloss from making truthful and non-misleading claims about the features, design, and efficacy of Cocofloss.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) of BBB National Programs determined that Charter Communications, Inc. substantiated the “most consistent download speeds” claim for its Spectrum Internet service.

Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD, the truth-in-advertising watchdog of BBB National Programs. AT&T challenged Charter’s claim that it has the “most consistent download speeds” in two television commercials. Both commercials include a small print disclosure beneath the challenged claim that reads “Based on comparison of fiber participants in the 2023 Measuring Broadband America Report.”

Because the results of the Federal Communications Commission’s 2023 Measuring Broadband America Report demonstrated that Charter has “the most consistent download speeds” as compared to other internet service providers with which it competes, NAD concluded that the claim is supported.

NAD determined that the AT&T challenge was appropriate for Fast-Track SWIFT because it presented the single issue as to whether Charter’s comparative internet speed claim is supported.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – April 4, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor Posit Science, Neurotrack Technologies, Inc. voluntarily discontinued certain claims for its Cognitive Health Program, including:

• “Clinically proven” or “clinically validated” claims.
• Claims about reduction of risk of Alzheimer’s and other dementias.
• Claims relating to improvement in cognitive health and prevention of cognitive decline.

Neurotrack is a digital health company that markets a web-based screening tool and cognitive health program intended to help diagnose and manage cognitive decline attributable to aging, including dementias such as Alzheimer’s disease. The challenged claims appeared on the Neurotrack website.

The challenger, Posit Science, is a developer and marketer of brain-training exercise software and services.

During the proceeding, Neurotrack informed NAD that it was in the process of significantly modifying its website and that it had elected to voluntarily and permanently discontinue the challenged claims. Therefore, NAD did not review the claims on their merits.

In its advertiser statement, Neurotrack agreed to comply with NAD’s recommendations and stated that “for business reasons, and to avoid a protracted dispute, Neurotrack is voluntarily revising its website to ensure that its communications better align with its evidence-backed offerings.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Weston, FL April 4^th, 2023-ReloQuest, Inc., the leading global provider of professionally managed furnished accommodations and hotels, is pleased to announce the appointment of Duke Wizner as Senior Vice President of Client Success. In this role, Wizner will lead the company’s efforts to optimize client experience and retention, ensuring ReloQuest’s continued growth and success in the marketplace.

 Wizner brings over 15 years of experience in the service and client success industries, having held senior leadership roles in global service organizations. Most recently, he served as Vice President of Client Success at a leading mobility provider, overseeing the growth and retention of a diverse portfolio of global clients.

 “I am thrilled to join the ReloQuest team and work alongside some of the most talented individuals in the industry,” said Wizner. “ReloQuest’s innovative technology and commitment to client success make it a true industry leader, and I look forward to contributing to its continued growth and success.”

 In his new role, Wizner will focus on developing and implementing strategies to enhance the client experience, streamline operational processes, and drive client retention. He will work closely with ReloQuest’s executive team to ensure that the company continues to deliver the highest level of service and value to its clients. “We are excited to welcome Duke to the ReloQuest team,” said Darin Karp, CEO of ReloQuest. “His experience, expertise, and passion for client success make him the perfect fit for this role. We are confident that his leadership will help us continue to provide exceptional service and value to our clients.”

About ReloQuest, Inc.

ReloQuest, Inc. is the leading global provider of professionally managed furnished accommodations and hotels. Supported by the RQ Pro award-winning technology-driven workforce mobility solutions that streamline and optimize corporate housing and extended stay processes for clients around the world. Its innovative platform provides a suite of tools that simplify every aspect of the relocation process, from sourcing properties to managing payments and tracking expenses. With a focus on client success and a commitment to innovation, ReloQuest is revolutionizing the workforce mobility industry.

New York, NY – March 23, 2023 – In a challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile, U.S., Inc. discontinue advertising claims that its wireless service has the most reliable 5G network according to the third-party testing company, umlaut.

Prior NAD and BBB National Programs’ National Advertising Review Board (NARB) cases have established that in the context of wireless networks, at least one component of a network reliability analysis should be task completion. The 5G Transaction Success Metric in umlaut’s reports conducted in May 2022 and July 2022 uses four different tests to assess whether consumers can complete different tasks on each carrier’s network.

NAD evaluated whether the four tests measure reliability in a way that reflects real-life consumer experience and reflects how consumers understand reliability. After considering each of the 4 tests, NAD found that it could not determine with certainty that umlaut’s 5G Transaction Success Metric accurately measures task completion in a consumer-relevant way.

NAD determined that umlaut’s testing is not a good fit for the reliability claim at issue and recommended that T-Mobile discontinue its “most reliable 5G network” claim according to umlaut and all similar challenged claims.

NAD also recommended that T-Mobile discontinue the claim “Independent experts from across the industry have sent a clear message time and time again: there’s one network leader and it’s T-Mobile” with regards to a superior reliability message. NAD noted that its decision does not prevent T-Mobile from touting they are a network leader in respects other than reliability if properly supported.

In its advertiser statement, T-Mobile stated that it “is proud of its 5G network and the awards its network has received.” T-Mobile expressed its disappointment with NAD’s decision but stated that it “remains a supporter of the self-regulatory process and will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.