New York, NY – November 6, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that AT&T Services, Inc. modify its advertising to avoid conveying a false message regarding eligibility for an iPhone device offer.

The underlying National Advertising Division (NAD) case (#7501) was initiated by Verizon Communications Inc. under Fast-Track SWIFT, an expedited process for single-issue advertising.

In that challenge, NAD found that in the challenged “Learn how everyone gets iPhone 16 Pro on us” claim, reasonable consumers understand there are limitations to the term “everyone” but that some may interpret “everyone” to mean every person who becomes an AT&T subscriber is eligible and may be surprised that it is not everyone who gets an iPhone, but only those who subscribe to specific plans.

Therefore, NAD recommended AT&T modify its advertising to avoid conveying the message that everyone is eligible for the offer or to clearly and conspicuously disclose that although everyone can be eligible for the offer, they must subscribe to certain plans.

The NARB panel agreed with NAD’s conclusion that the challenged advertising, on its face, conveys a false message that everyone “gets” a free phone and does not clarify the message by disclosing a material limitation to the offer of a free cell phone in a clear and conspicuous manner.

The panel recommended AT&T modify its advertising to avoid conveying the message that everyone is eligible for AT&T’s free cell phone offer, or to clearly and conspicuously disclose that subscribers to value plans are not eligible or otherwise make clear the extent of plan eligibility.

In its advertiser statement, AT&T stated that it will “comply with NARB’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

New York, NY, November 5, 2025 – Following an inquiry by competitor Reus Research, LLC, BBB National Programs’ National Advertising Division (NAD) will refer Virgin Scent, Inc. to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for failure to respond to challenged express and implied claims regarding the ingredients in its Art Naturals NAD+ dietary supplement.

Virgin Scent, doing business as ArtNaturals, markets an NAD+ dietary supplement that also contains green tea leaf, turmeric root, and grape seed. Reus, a dietary supplement company, markets competing NAD+ products, including Cata-Kor NAD+ Core and Cata-Kor NAD+ Advanced, and claims Virgin Scent overstates its ingredient amounts. The challenged Virgin Scent claims appear on product labels, the ArtNaturals website, Amazon product pages, and social media.

Despite repeated outreach attempts, Virgin Scent did not submit a substantive written response to NAD’s inquiry. Therefore, NAD will refer the matter to the appropriate government agency, in this case the FTC and the FDA, and to the platforms on which Virgin Scent’s advertising appeared and with which NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

New York, NY, November 3, 2025 – Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant Paper Inc. discontinue or modify certain comparative health and environmental claims for its bamboo toilet and facial tissues.

AF&PA members and Plant Paper compete in the tissue paper industry, selling toilet paper and facial tissue products. AF&PA challenged claims made on Plant Paper’s website and social media posts, including those featuring actress Alicia Silverstone claiming “conventional tree” toilet paper contains harmful chemicals while using highly inflammatory language to assert that competing traditional paper products are toxic and harmful to health.

Toxic Chemicals Health Claims

AF&PA argued that Plant Paper makes broad, unsubstantiated superiority claims that disparage conventional toilet tissue products. For example, in a TikTok video, Plant Paper claims without qualification that conventional toilet paper use has been linked to increased risk of “urinary tract infections, vulvar irritation, and hemorrhoids.”

NAD found that the challenged advertising conveys a disparaging message, suggesting that “conventional tree paper” products made by AF&PA’s membership contain “toxic” and “nasty” chemicals, including bleach, formaldehyde, and PFAS, and that these chemicals cause serious health problems.

Although Plant Paper presented testing showing its own products contain no bleach, PFAS, or formaldehyde and cited studies showing formaldehyde and PFAS can be detected in conventional paper, and that bleaching produces dioxins, NAD found that Plant Paper did not provide reliable, product-specific, data demonstrating that most or all conventional tissue brands contain formaldehyde or PFAS.

Therefore, NAD found that the challenged broad, unqualified comparative claims are not substantiated and recommended that the claims, along with other related express health claims, be discontinued.

Nothing in this decision prohibits Plant Paper from highlighting that its products are free of PFAS and formaldehyde and are unbleached.

Environmental Claims

AF&PA also challenged implied claims it argued convey the misleading message that (1) Plant Paper is made in a way that does not entail any “toxic” chemicals, while conventional tree tissues are made with intentionally added toxic chemicals, and (2) as a result, Plant Paper products are better for human health and the environment. AF&PA also argued that Plant Paper’s advertising conveys the message that its manufacturing process is better for the environment and less destructive than competing “tree paper” products.

NAD found that Plant Paper’s evidence describes the environmental advantages of bamboo harvesting generally, such as lower carbon impacts on the environment; however, NAD determined that such evidence was not a good fit for Plant Paper’s environmental superiority claims that convey the message that conventional tree product manufacturing is harmful to the environment.

NAD therefore recommended that Plant Paper modify its advertising to avoid conveying that (1) Plant Paper is made in a way that does not entail any “toxic” chemicals, while conventional tree tissues are made with intentionally added toxic chemicals; (2) as a result, Plant Paper products are better for human health and the environment; and (3) Plant Paper’s manufacturing process is better for the environment and less destructive than competing “tree paper” products.

During the proceeding, Plant Paper voluntarily discontinued certain toilet paper claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Plant Paper stated it “will comply with NAD’s decision” but “respectfully disagrees with NAD’s finding that there was not enough evidence to show the comparative harms of competitor toilet paper products.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

• Three restaurants receive a MICHELIN Star in year two
• Two new MICHELIN Green Stars have been added to the community
• 8 new Bib Gourmands added, plus four Special Awards, also revealed
• 140 total restaurants, 33 cuisine types reflected in Guide

HOUSTON, Oct. 28, 2025 — Tonight the MICHELIN Guide revealed the second annual restaurant selection for Texas at a ceremony in Houston at the Wortham Theater Center. The 2025 edition features three new One MICHELIN Star restaurants and two additions to the Green Star community.

Both Isidore in San Antonio and Mamani in Dallas were honored with their first MICHELIN Star during the ceremony. Additionally, Nicosi in San Antonio was promoted to One MICHELIN Star, bringing Texas’ total number of Starred restaurants to 18. The complete 2025 selection includes eight new Bib Gourmand restaurants and 16 Recommended eateries, bringing the selection total to 140 restaurants spanning 33 cuisine types.

“This year’s Texas selection emphasizes the many talents across your communities who continue to rise above with culinary innovation and passion that is palpable,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “We are thrilled to welcome three new restaurants into the MICHELIN Star family of restaurants, putting them on the map for travelers both near and far to experience. A heartfelt congratulations to all the restaurants and chefs honored in this year’s bustling selection.”

Here are the new one-MICHELIN-Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

One MICHELIN Star

Dallas

Mamani (French Contemporary cuisine)

With this glitzy, well-appointed hotspot, Chef Christophe De Lellis brings an impressive pedigree to Dallas, having led the kitchen at Vegas’s Restaurant Joël Robuchon for

nearly a decade. The bistronomie-style menu of elevated simple plates is offered à la carte, though the prices are still nothing to sniff at. Diners looking to indulge will get their money’s worth, however: top-drawer ingredients, faultless technique and world- class sauces are evident throughout. Shareable portions like Dover sole with brown butter or veal “Cordon Bleu” (served with Robuchon’s signature butter-laden pommes purée, naturally) are impressive, but do save room for a pitch-perfect Paris-Brest with praline cream. A tremendous wine list makes for worthwhile reading.

San Antonio

Isidore (American cuisine)

Located in San Antonio’s historic Pearl District, Isidore is a stylish spot with a midcentury modern feel complete with an open kitchen and live-fire hearth. Named for the patron saint of farmers and laborers, there is a clear focus on Texas ingredientsand local traditions, even incorporating Native American elements into the breadservice. The menu is large, with items intended for sharing and a section dedicated to steak. Narrowing down your snack selection isn’t easy, but the popcorn chicken, crispy fried with popcorn aioli and velouté, is a good bet. Cherokee tomato in a house-made kombucha lets local ingredients shine, while the dry-aged Berkshire pork chop with a 23-spice sauce is another highlight. Texas wines are also proudly shared on the listand in an optional pairing.

Nicosi (Creative cuisine)

Saving room for dessert isn’t necessary at Nicōsi because this daring tasting menu celebrates the final course exclusively from start to finish. Nestled inside a dark, moody space hung with velvet curtains off Pullman Market, this theatrical experience is a true surprise, as there is a strict no photo or phones policy for all guests at the L- shaped counter. The multicourse meal tends to follow four themes—acidic, umami, bitter and sweet—and the team rarely repeats dishes from one season to the next. The creations are edgy and imaginative. Think mille-feuille of Fat Tailed Tomme cheese crackers with spring onion mousse, powdered sugar and caviar with gold leaf or even beef short rib crowned with cotton candy made right there in the middle of the room. All throughout, chefs engage diners, freely explaining their process and their inspiration.

MICHELIN Green Star

Green Star: Two New Restaurants Highlighted for Their Inspiring Visions

The MICHELIN Green Star editorially highlights restaurants that, among the MICHELIN Guide selection, have inspired and impressed Inspectors with their committed vision for the future of gastronomy. By shaping a community of innovative establishments driven to pursue progress in the role of restaurants, the MICHELIN Green Star fosters dialogue and collaboration, encouraging establishments to inspire and evolve together.

Two new restaurants have newly captured the Inspectors’ attention for their inspiring visions: Nixta Taqueria in Austin and Isidore in San Antonio. At Nixta Taqueria the team sources hyper-locally, except for their heirloom corn, which comes from a 5th generation family of farmers in San Martin Tilcajete, Oaxaca and is used to make their own masa and tortillas. At Isidore their meet and seafood comes from local ranches and the Gulf, with a thoughtful focus on underutilized by-catch. Their produce is sourced entirely from Texas farms, prioritizing small, independent growers.

These newly highlighted restaurants join the two establishments already recognized for continuing to impress the Inspectors: Dai Due and Emmer & Rye, both in Austin. Together, they form a community deeply committed to presenting another vision of gastronomy.

Bib Gourmand

The MICHELIN Guide Inspectors gave eight new restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. The full list can be found below.

Texas’ 2025 Bib Gourmand restaurants

MICHELIN Special Awards

In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:

The MICHELIN Guide Ceremony is presented with the support of Capital One.

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Texas and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Texas features the state’s most spectacular hotels, including the thoughtfully composed Hotel Saint Augustine (One MICHELIN Key) in Houston, modern boutique luxury hotel the Commodore Perry Estate (two MICHELIN Keys) in Austin, and the riverside gem, Hotel Emma (two MICHELIN Keys) located at the Pearl in San Antonio.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Texas selection:

Texas’ 2025 MICHELIN-Green-Starred restaurants

Texas’ 2025 MICHELIN-Starred restaurants

Texas’ 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 45 destinations, the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components for critical applications for demanding fields, including mobility, construction, aeronautics, low-carbon energies and healthcare and offer the finest experiences, from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff

Michelin North America carly.grieff@michelin.com

New York, NY – October 28, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that National Debt Relief, LLC (NDR) modify or discontinue certain claims regarding its debt settlement services.

NDR is a debt settlement company that offers services to heavily indebted consumers.

Express and Implied Claims

The National Advertising Division (NAD) inquiry focused on claims made through NDR’s website and commercials, such as “Get out of debt faster than you think – Get back to financial stability and living your life within 24–48 months.” NAD also examined whether implied messages were conveyed that that consumers can expect to become debt-free within 24 – 48 months.

NAD found that the challenged claims convey the unsupported message that consumers can get rid of all “debt” (not solely enrolled unsecured debt) and that such debt elimination will occur within the referenced 24–48-month timeframe. Because material limitations appeared only in website footers or other less prominent locations, NAD found that the disclosures were not sufficiently clear and conspicuous.

NAD recommended that the express and implied claims be modified to make clear that not all debt is covered by the program, clarify that “get out of debt faster” is compared to minimum unsecured debt payments, indicate that a majority of NDR graduates resolve their debt in 24–48 months, and ensure disclosures appear clearly and conspicuously.

Savings Claims

NAD also reviewed the claim, “How Much Will I Save? National Debt Relief programs can save you ‘thousands upon thousands’ of dollars! … Clients who stay with the program and get all their debt settled realize approximate savings of 50% before fees, or 30% including our fees.”

NAD found that the claim that clients will realize 30% savings does not represent the typical NDR customer experience. Additionally, NAD found that NDR’s claims imply a substantial increase in cash flow overstating savings where clients may still have other debts not covered by the NDR program.

Therefore, NAD recommended that NDR modify the challenged claims to better reflect the typical savings that can be achieved, including fees.

Testimonial Claims

NAD reviewed a testimonial in which a client recounted how she went from “drowning in debt” and, after NDR’s negotiations with creditors, touted that “I’m now debt-free.” NAD found the commercial does not convey the length of time it took to resolve the debt or that it covered only enrolled unsecured debt.

NAD recommended that the testimonial be modified to remove the reference to “debt-free” or to more clearly state that it was this client’s enrolled debt that was resolved, and to clearly and conspicuously disclose the length of time it took for her to graduate from the program.

In its advertiser statement, NDR stated it will “comply with NAD’s reasonable recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – October 27, 2025 – Following a challenge from GuruNanda LLC, BBB National Programs National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for quantified express claims that its Crest 3D Whitestrips remove years of stains.

P&G and GuruNanda are competitors in the oral care market. P&G’s Crest 3D Whitestrips come in multiple versions each with a different concentration of hydrogen peroxide, application duration, and number of treatments to allow consumers to choose how fast they want to whiten their teeth. Product labels state the time required to remove a specified number of years of stains, such as “Removes Years of Stains in Just 1 Hour” and “Removes 10 Years of Tough Set-In Stains.”

P&G explained that Crest 3D Whitestrips work by using hydrogen peroxide to remove intrinsic yellowing from teeth, which generally cannot be removed by brushing or by routine dental cleaning. P&G submitted four meta-analyses that determined the rate at which teeth yellow over time. These studies concluded that intrinsic yellowing is affected only by age, and that all teeth yellow at the same rate every year, called the Yellow Slope Value. P&G also submitted four clinical studies testing its products’ efficacy to determine how much less yellow the teeth became after treatment. Finally, knowing the change in yellowness and the rate at which teeth yellow per year, P&G calculated years of stain removal by dividing the product efficacy by the Yellow Slope Value.

Based on the evidence, NAD concluded that P&G’s “Years of Stains” claims for Crest 3D Whitestrips were substantiated.

In its advertiser statement, P&G stated that it “appreciates NAD’s clear reasoning and consistent application of its standards.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, October 23, 2025 – Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing guarantee, “one-day processing,” and “businesses started” claims for its LLC formation services supported, but recommended ZenBusiness modify a challenged comparative claim.

Tailor Brands and ZenBusiness are competitors in the marketplace for business formation services and operate digital platforms designed to support businesses with LLC formation, registered agent services, and tax and financial services.

Accuracy of Filing Claims

At issue for the National Advertising Division (NAD) was the express claim that “ZenBusiness offers a performance guarantee of 100% accuracy in its filings” as well as the implied claim that ZenBusiness’s filings are more accurate than those of Tailor Brands.

NAD determined that ZenBusiness substantiated the claim that it offers a 100% accuracy guarantee. However, in the context of a comparison to Tailor Brands, NAD determined that one message reasonably conveyed is that, by contrast, Tailor Brands does not strive to provide accuracy or correct internal filing errors.

Accordingly, NAD recommended that ZenBusiness modify its advertising to avoid conveying the message that Tailor Brands does not work to provide accuracy in its filings.

One-Day Processing Claim

At issue for NAD was ZenBusiness’s claim that it will process LLC formations in one day, and whether this claim adequately disclosed that it refers only to ZenBusiness’s internal processing time, not any additional processing time by the Secretary of State.

During the proceeding, ZenBusiness stated it would modify its advertising to make clearer that one-day processing is not included with its “free” starter package.

NAD determined that the advertising is reasonably understood as referring only to ZenBusiness’s processing time, and that the disclosures are adequate. Accordingly, NAD concluded that the modified one-day processing claim is supported.

Number of Businesses Claims

At issue for NAD was the claim that ZenBusiness “has launched more than 800k successful businesses.”  During the proceeding, ZenBusiness stated it would voluntarily modify the claim to “800k+ businesses started,” omitting the description of the businesses as “successful.”

NAD determined that the modified claim regarding the number of businesses “started” or “formed” with assistance from ZenBusiness was supported.

During the proceeding, ZenBusiness voluntarily agreed to permanently discontinue a rating claim, modify certain claims to accurately reflect its pricing, policies, and ratings, and modify a celebrity endorsement to clearly and conspicuously disclose a material connection. Therefore, NAD did not review the claims on their merits and will treat the discontinued and modified claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, ZenBusiness stated that it “will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

GREENVILLE, S.C., October 16, 2025 – Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in the United States.

TreadEye is an industry-leading tread depth assessment tool that helps fleets maximize their tire investment—because every 32nd of an inch counts. The system accurately and consistently collects 1,200 measurement points, providing precise insights into tread wear and casing condition.

“TreadEye is a game-changer for our retread operations and for the fleets we serve,” said Nate Kirian, Vice President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc. “It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

Key benefits of TreadEye include identification of pull points by fleet location; maximization of rubber on the road by avoiding early pulls; helps in prevention of casing damage, helps reduce DOT violations, and downtime from late pulls; and improved efficiency in the tire removal process, directly impacting a fleet’s bottom line.

Learn more about Michelin Retread Technologies: business.michelinman.com/retreads.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep knowledge in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

For more information, contact:

Michelin North America
Public.relations@michelin.com
www.michelinmedia.com

New York, NY, October 16, 2025 – In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed claims by Verizon Communications Inc. that it offers the Google Pixel 10 Pro for free on any plan.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).

AT&T alleged that Verizon’s Using A.I.: Google Pixel 10 Pro commercial included the implied claim that Verizon offers a free Google Pixel 10 Pro with any Verizon plan and that the commercial’s disclosures did not inform consumers that the offer was only for Verizon Unlimited Ultimate customers.  

During the inquiry, Verizon informed NAD that the commercial was permanently discontinued. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, October 15, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Advantice Health regarding express claims made by XF Agencija, d/b/a Lunavia. The challenge pertained to claims appearing on Lunavia’s website, social media, and third-party retailer pages regarding the benefits and efficacy of its antifungal nail pen.

During the inquiry, Lunavia informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.