Tag: Nexis Newswire

New York, NY – August 20, 2025 – In a challenge brought by competitor Nurture, LLC, BBB National Programs’ National Advertising Division determined Kendal Nutricare Limited provided a reasonable basis for certain claims made for its Kendamil infant formulas, but recommended Kendal modify or discontinue other claims, which the National Advertising Division (NAD) determined were not supported by the record.

“Natural” and “Clean” Claims

Nurture argued that the words and images on Kendal’s website and product packaging convey the unsupported message that Kendamil products are “all natural.” NAD found that in the context in which the words and images appeared, Kendal did not make an unqualified “all natural” claim about its infant formula.  

NAD determined Kendal established a reasonable basis for the challenged “natural” claims, including “Wholesome by Nature” and “Natural Goodness. Creamy whole milk & lactose from grass-fed cows,” because they are tied to specific natural and minimally processed ingredients.

“Clean” Claims

Nurture also challenged two “clean” claims that appear on the Kendamil website. As Kendamil did not provide support for the “clean” claims, NAD recommended the challenged clean claims either be discontinued or modified.

Additives Claims

NAD determined the claim “We don’t do palm oil, corn syrups, soy, fish oil or other cheap additives,” in context, makes a comparison to ingredients in other products, characterizing them as “cheap” and problematic. However, there was no evidence demonstrating these ingredients are cheap or problematic additives when present in infant formula.

NAD therefore recommended Kendal discontinue or modify the additive claims.

More Nutritious Claims

In support of claims that its organic formulas are more nutritious than those of its competitors, Kendamil relied on several research studies that NAD found, while informative, were not a good fit for the challenged more nutritious claims because they did not evaluate Kendamil’s products or any competitor products.

As a result, NAD recommended Kendal discontinue or modify the challenged comparative superiority claims.

Whole Milk and MFGM Claims

NAD found that one message reasonably conveyed by the challenged MFGM claims is that Kendamil products contain natural MFGM because they are made with whole milk fats that are similar to breastmilk, which also contains beneficial naturally occurring MFGM.

NAD found that Kendal’s 2021 Nutrients study was not a good fit for the challenged MFGM claims because the study did not examine the Kendamil formula. The study showed, however, that milk fat contains MFGM and that MFGM supports cognitive development in infants. Accordingly, NAD found that because Kendamil formulas include whole milk fats, Kendal had established a reasonable basis for the challenged MFGM claims.

Anti-Inflammatory Claims

NAD found one message reasonably conveyed by a challenged social media post is that Kendamil Goat infant formula contains prebiotic GOS in sufficient amounts to provide anti-inflammatory benefits.

NAD concluded, however, that Kendal did not provide competent and reliable scientific evidence to support the claim. NAD therefore recommended that Kendal discontinue or modify its advertising to avoid conveying that Kendamil’s Goat Infant Formula has prebiotic GOS that is “anti-inflammatory” or that it helps to protect against inflammation.

Consumer Reviews

NAD determined that there was no evidence that the reviews on the Kendamil product website are false or fake, as prohibited by the FTC’s Rule, or that the reviews misrepresent the individual reviewer’s experience. Additionally, NAD determined there was no evidence of a material connection between Kendal and the author of the challenged consumer review requiring disclosure.

“FDA Approved” Claim

NAD recommended Kendal discontinue the “FDA Approved” claim on product packaging to avoid conveying the misleading message that Kendamil’s formula is endorsed or formally approved by the FDA.

In its advertiser statement, Kendal stated that it “agrees to comply with NAD’s recommendations” and “thanks NAD for its thorough review.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – August 19, 2025 – In an inquiry brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for the name and product performance claims for its Crest 3D White Brilliance Deep Stain Remover Toothpaste. However, the National Advertising Division (NAD) recommended P&G discontinue or modify its “extra strength fluoride” claim.

NAD reviewed express claims such as that the toothpaste removes “deep stains,” dissolves stain bonds, and has superior whitening technology, as well as the implied claims that it removes intrinsic stains, prevents new stains, and provides superior enamel protection than standard concentrations. 

The challenged claims appear on the product label and are featured throughout P&G’s advertising, including on the Crest website and product pages for third-party retailers.

Product Name and Performance Claims

P&G provided scientific evidence and clinical studies to support the product’s whitening, stain removal, and stain prevention claims and cited several studies on stain repellency technology.

NAD determined P&G’s evidence established a reasonable basis for the challenged express product performance claims, including the product name, and found certain challenged implied claims were not conveyed.

“Extra Strength Fluoride” Claim

NAD reviewed the claim “REPAIR – Extra strength fluoride remineralizes enamel to strengthen teeth” as it appears on product packaging and P&G’s website and determined the claim goes beyond what is permitted by the FDA monograph, which makes no reference to using the term “extra-strength” to describe remineralization and strengthening benefits.

Therefore, NAD recommended the claim be discontinued or modified to avoid conveying the unsupported message that the product’s higher fluoride content provides greater enamel strengthening and protection than standard concentrations.

In its advertiser statement, P&G stated it “will comply with NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – August 18, 2025 — As part of its routine marketplace monitoring, BBB National Programs’ National Advertising Division challenged certain express claims and testimonials promoted by The Good Feet Store for its Arch Support System and recommended discontinuing certain unsupported pain relief claims.

Good Feet sells arch supports, including its Arch Support System. At issue for the National Advertising Division (NAD) was the substantiation of certain express claims asserting the product is clinically proven to provide significant pain relief and is engineered to “help you live the life you love without pain,” as well as customer testimonials describing how Good Feet’s arch supports instantly or completely eliminated pain and foot problems.

NAD reviewed the clinical studies provided by Good Feet and found that, due to limitations in certain study parameters, the studies were insufficiently reliable to support the challenged express pain relief claims and testimonials. As a result, NAD recommended that Good Feet discontinue them.

In its advertiser statement, Good Feet said it “will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy.

New York, NY – August 14, 2025 — BBB National Programs’ National Advertising Division determined Caraway Home, Inc. supported its “free of PFAS” and “non-toxic” claims for its cookware, but recommended Caraway discontinue or modify certain comparative claims suggesting that traditional nonstick cookware is harmful to consumer health due to the presence of “forever chemicals” and that Caraway’s cookware is a safer, non-toxic alternative.

The Cookware Sustainability Alliance (CSA), a coalition of cookware manufacturers, challenged claims made by Caraway, a ceramic nonstick cookware maker. CSA members produce a range of cookware, including those coated with polytetrafluroethylene (PTFE) as well as ceramic coated cookware.

The National Advertising Division (NAD) reviewed the express and implied messages in Caraway’s claims, which appeared across its social media, website, video, and email marketing materials.

The PFAS and Harmful Chemicals Claims

NAD found that Caraway’s advertising conveys the messages that competitor nonstick cookware contains and exposes consumers to harmful chemicals, can release toxins into your food and home, can make you sick, and that competitor nonstick cookware is harmful to gut health and kidney function.

NAD reviewed evidence submitted by Caraway, including third-party lab testing and various studies, but found that most of the studies offered were not a good fit for the challenged claims. In addition, NAD noted that the broad challenged claim, “Most traditional cookware is made with forever chemicals and when they are overheated, they can release those same toxins into your food and home” is not supported by the record.

NAD therefore concluded that Caraway did not meet its burden of providing a reasonable basis for claims that competing nonstick cookware is toxic. Accordingly, NAD recommended that Caraway discontinue the challenged express claims and modify its advertising to avoid conveying that misleading message. Alternatively, Caraway may modify its claims to clearly and conspicuously disclose the circumstances under which consumers would be exposed to PTFE fumes during ordinary use of traditional nonstick cookware.

Non-Toxic Ceramic Claims

Caraway’s advertising makes a number of comparative safety claims, contrasting its competitor’s products as created with harmful chemicals while its own cookware is safe and naturally nonstick (as opposed to unnaturally nonstick).

NAD concluded that Caraway has a reasonable basis to claim its cookware is free of PFAS and non-toxic but did not provide sufficient evidence to support comparative claims that competitor cookware is unsafe or less safe.

Therefore, NAD recommended Caraway avoid making such safety claims in a comparative context or a context that conveys the message that competitor nonstick cookware is toxic, and discontinue the expressly comparative challenged claims:

• “Non-Toxic Swaps. Ditch the toxins and cook cleaner with Caraway!”
• “PFAS are ‘forever chemicals’ commonly used in non-stick cookware … but never used in Caraway products.”

 Teflon Flu Claims

Caraway’s social media post claims Teflon flu cases are rising and presents its cookware as a healthier alternative. Although Caraway submitted articles citing a rise in Teflon flu cases, it provided no source data or historical trends to support an increase so NAD recommended Caraway discontinue the claim.

Because NAD found Caraway’s claims about the toxicity of competitor nonstick pans to be unsubstantiated, NAD recommended Caraway avoid making Teflon flu claims in a context that would suggest that competitive cookware is toxic or likely to cause Teflon flu.

In its advertiser statement, Caraway stated that although it “respectfully disagrees with the NAD’s finding,” it “values the opportunity to participate in the NAD’s review process and will comply with the NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy,

ANN ARBOR, MI — When guests left Keith and Sarah’s wedding, they didn’t leave with a champagne flute or a bag of candy—they left with a piece of art. The couple’s favorite mountain was immortalized in a Motawi tile, its rich blue glaze capturing the place they loved most, with their names and wedding date fired right into the back.

This is the promise of Motawi Tileworks’ new Custom Commemorative Tile Collection—transforming logos, artwork, and milestone moments into handcrafted commemorative gifts that last for generations.

Handmade from start to finish in Ann Arbor, Michigan, these custom ceramic tiles combine artistry, personalization, and craft tradition. They’re perfect for artists, organizations, and event hosts who want to celebrate an occasion with meaning and beauty.

“When we create a commemorative tile, we’re not just making an object—we’re capturing a moment in time and giving it permanence. Long after the event is over, the story still lives in the tile,” says Nawal Motawi, founder and artistic director.

Motawi Commemorative Tiles are ideal for:

• Business & nonprofit events and anniversaries

• Donor recognition & capital campaigns

• Bar and Bat Mitzvahs, quinceañeras, weddings & graduations

• Limited-edition merchandise for institutions, museums & gift shops

• Artist collaborations, exhibitions & VIP gifting

• Hospitality & restaurant openings

• Awards, retirements & executive thank-you gifts

Two distinctive tile styles are available:

• Polychrome Art Tile – Hand-glazed in vibrant color, rich with detail

• Relief Tile – Sculptural and monochrome, with elegant dimension

Clients begin by submitting a logo, illustration, or design. Motawi’s design team adapts it for tile production, sculpts a custom mold, and hand-glazes each tile before firing it in the kiln. The setup fee includes converting the artwork into a tile-ready file and, if desired, embossing the back with names, dates, and locations.

Pricing starts at a few thousand dollars for 3×3 tiles (includes mold setup + 100 finished tiles) and can exceed $10,000 for larger, intricate polychrome designs.

“Having my woodblock prints rendered into Motawi tile felt like my work had been immortalized,” said artist Yoshiko Yamamoto, a longtime collaborator.

Sample Images:

1. Mountain Lakes: Tile in Arts & Crafts style

2. Villarica: Wedding favor, front and back, personalized with names and date

3. University of Michigan Commemorative Tile: Donor recognition

4. U.S. Open 2008: Event merchandise for a major sporting event

5. The Gamble House: Museum gift shop tile in relief style

6. Unitarian Church: Custom commemorative gift for congregation

Quick Facts

• Tile Sizes: 3×3 to 4×8 and larger custom formats

• Styles: Polychrome Art Tile, Relief Tile

• Pricing: Starting at a few thousand dollars for 3×3 (includes 100 tiles & custom mold)

• Lead Time: Up to 6 months from design approval

• Personalization: Logos, text, dates, locations can be added to the back of each tile

• Production: Handcrafted in Ann Arbor, Michigan, using Motawi’s signature Cuenca hand-glazing technique

Learn more or start a project: motawi.com/pages/commemorative-tile

Inquiries for commemorative tiles: commemoratives@motawi.com
Press inquiries: Greg Anderson | grega@motawi.com

New York, NY – August 12, 2025 – In a Fast-Track SWIFT challenge brought by Genomic Health, Inc. (GHI), BBB National Programs’ National Advertising Division recommended that Agendia, Inc. clearly and conspicuously disclose its relationship with a doctor in social media posts featuring her endorsement of Agendia’s MammaPrint test.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). GHI, a wholly owned subsidiary of Exact Sciences, and Agendia compete in the field of genomic testing for early-stage breast cancer.

At issue for NAD was whether Agendia’s social media posts that involved comments and interviews, in which a doctor touts Agendia’s MammaPrint genomic test to evaluate early-stage breast cancer over GHI’s Oncotype DX Breast Recurrence Score® test and claims that the Oncotype DX test is inappropriate for black women and less accurate than MammaPrint, required a disclosure of a material connection to the doctor.

The posts in question appeared on Agendia’s LinkedIn account and linked to articles in which a prominent surgical oncologist is interviewed.

GHI argued that the doctor and Agendia have a “close relationship” that necessitates a disclosure, citing, for example, co-authored research with Agendia and in her role as a Site Principal Investigator in Agendia’s FLEX Study, for which she receives modest compensation to cover study-related costs and travel reimbursement to an annual meeting.

NAD found that, given the context of the posts and the nature of the doctor’s relationship to Agendia, the LinkedIn posts may reach a general audience, including potential patients. NAD also noted that the posts prominently feature the doctor’s credentials and support of Agendia’s test, and while she is not a paid endorser, Agendia amplified her statements on its social media, associating the company with her positive endorsements.

Therefore, NAD recommended that Agendia clearly and conspicuously disclose its connection to the doctor in its posts to accurately communicate the nature of their relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

New York, NY – August 11, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that T-Mobile US, Inc. discontinue the express savings claims:

• “Families can switch and save 20% vs. the other big guys plans plus streaming services.”
• “Switch and save versus AT&T and Verizon’s comparable plans plus streaming.”

The NARB panel also recommended that T-Mobile modify its advertising to avoid certain unsupported implied claims.

The underlying National Advertising Division (NAD) case (#7415) was initiated by Verizon Communications Inc. In that challenge, NAD recommended T-Mobile discontinue savings claims that appeared in a “Save on Every Plan” brochure, two commercials, “Top Three plays of the Day” and “Holidays are Coming in Hot: Families: Save 20%,” a T-Mobile USA press release, and on T-Mobile’s Savings Calculator website.

During the challenge, T-Mobile informed NAD that it had modified the savings claims to explicitly reference streaming services in the claims themselves and modified its disclosures for the savings claim.

The NARB panel’s review centered on whether T-Mobile’s addition of the phrase “plus streaming services,” or “plus streaming,” to its reference to monthly plan costs for Verizon or AT&T (or “the other big guys”), clearly communicates to reasonable consumers that T-Mobile’s price comparisons are based on adding to the cost of the competitor’s monthly price plan the cost of optional streaming services to match the streaming services offered for free by T-Mobile with its comparable plans.

In agreement with NAD, the NARB panel concluded that the “plus streaming” phraseology is confusing, unclear, and inadequate to accurately communicate the nature of the price comparison. Further, the panel agreed with NAD that many reasonable consumers will conclude that the promoted savings is based on the cost of the wireless plans without any adjustments for additional benefits.

Based on these findings, the NARB panel recommended that T-Mobile discontinue its express modified savings claims.

The panel further recommended that T-Mobile modify its advertising to avoid implying the following:

• Every mobile plan offered by T-Mobile costs less than comparable plans offered by T-Mobile’s competitors, including Verizon.
• All consumers on all of T-Mobile’s plans will save money or save 20% when compared to consumers on competitors’ plans.

The NARB panel did not agree with NAD that a third implied claim, “Verizon’s mobile plans include a mandatory ‘similar streaming services’ fee,” is communicated. The panel further disagreed with NAD’s recommendation that T-Mobile must “discontinue” (rather than modify) the challenged advertising to avoid communicating the two unsupported implied claims.

In its advertiser statement, T-Mobile stated that while it “disagrees with the panel’s decision,” it will “comply with the panel’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

With the click of a toggle, customers can conduct Deep Research and more AI-powered work across both general and authoritative legal AI

NEW YORK, AUGUST 11, 2025 – LexisNexis^® Legal & Professional today announced the U.S. customer preview of Protégé General AI, expanding the personalized agentic AI capabilities of Protégé for secure access to general-purpose AI models from multiple providers within the Lexis+ AI workflow solution. As legal work becomes increasingly AI-powered, Protégé General AI offers a unique, privacy-encrypted solution that eliminates the need to switch between tools. With a simple toggle, customers can expand their use cases and conduct a wider range of tasks including Advanced Reasoning and Deep Research for high-complexity legal issues or simple topic exploration, everyday tasks, brainstorming, and conversational responses to legal questions. Protégé General AI lets users choose the latest models, including Claude Sonnet 4 from Anthropic and GPT-5, GPT-4o, and o3 from OpenAI.

Protégé General AI is purpose-built for legal professionals with the highest levels of privacy and flexibility, going beyond what general-purpose AI tools can provide. Key differentiators include:

• Security and Privacy by Design: The fully encrypted Lexis+ AI environment ensures data privacy protections that far exceed what consumer-grade AI tools offer.
• Flexible Model Choice: Users can choose the AI model that best fits each task or use case.
• A Shepard’s® Citation Agent: The advanced citation agent proactively checks any included legal sources for further human review.
• Powerful Deep Research: Legal professionals can uncover comprehensive insights on any topic.
• Integrated General and Legal AI: By securely combining Protégé General AI and Protégé Legal AI in one solution, Lexis+ AI, legal professionals can solve more problems faster.
• User and Org-level Control: Users can easily toggle Protégé General AI on or off, and firms can turn off General AI for users entirely to meet firm or regulatory policies.

Protégé General AI responses are generated from open-web sources, and give users the flexibility to:

• Use General AI as an idea springboard 
• Conduct Deep Research
• Draft communications intended for both legal and non-legal audiences 
• Enrich legal work with real-world context
• Break down high-complexity problems

“In response to customers’ requests for safe access to general-purpose models and greater control, we built Protégé General AI to put power directly in their hands, from selecting the model to guiding how it behaves in agentic workflows, all within a single, private environment,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, & Ireland. “Our goal is to support legal professionals with a personalized AI assistant that enables uninterrupted workflows and access to the full range of LexisNexis AI capabilities in one secure place. This vision is powered by the agentic AI innovation we’ve been advancing since 2024.”

Lexis+ AI users now have the choice to either explore with Protégé General AI and select their preferred model, or work with authoritative Protégé Legal AI. Each option provides distinct advantages:

Protégé General AI:

• Claude Sonnet 4 (Natural Fluency): The latest model from Anthropic, it provides thoughtful and well-structured responses to support everyday tasks, communication, and brainstorming.
• GPT-5 (Unified Reasoning): The latest model from OpenAI, it combines strong general knowledge and domain knowledge with reasoning and non-reasoning capabilities. LexisNexis is among the first to integrate this model through its direct collaboration with OpenAI.
• GPT-4o (General Exploration): Excels at everyday tasks like general exploration, brainstorming, drafting, and integrating web-based information into real-time conversations.
• OpenAI o3 (Advanced Reasoning): Optimizes tasks like Deep Research, strategic decision-making, intricate problem solving, specialized workflows and nuanced understanding. 

Protégé Legal AI:

• Multiple legal-tuned models: Includes Claude 3.7, Claude 4, GPT-4o, GPT-4.1, fine-tuned GPT-4o-mini, and fine-tuned Mistral where the best model handles the specific use case. 
• Authoritative responses with validated citations: Grounded in trusted LexisNexis legal content and metadata and organizations’ internal documents and validated through Shepard’s®.
• Expanded agentic workflows: Built on the proprietary LexisNexis agentic AI framework and leveraging agentic AI capabilities integrated in the company’s global technology platform since 2024, agentic workflows represent a significant advancement in how legal professionals interact with AI. For example, the new AI Guided Research Workflow is a structured step-by-step process between both agents and humans, allowing the user to guide AI behavior in real time for deepened transparency and trust.
  • An Orchestrator Agent breaks down complex or lengthy legal queries into manageable tasks and coordinates multiple agents working together.
  • A Legal Research Agent lets the user refine or redirect AI behavior throughout its tailored research processes.
  • A Reflection Agent reviews and strengthens the final response.

Approximately 200 law firms, corporate legal departments, and law schools are participating in the Protégé General AI U.S. Customer Preview Program to provide their expertise, insights, and feedback. The preview begins in Q3 with general availability expected later this year.

To learn more about Protégé: www.lexisnexis.com/protege and Protégé in Lexis+ AI: www.lexisnexis.com/ai.

LexisNexis Agent and Workflow Leadership
Both General and Legal AI leverage legal-tuned AI agents built on the LexisNexis agentic AI framework. Some agents serve as adaptable generalists for tasks like answering legal questions and conducting research. Others are task specialists designed to excel at one job, like reviewing contracts and checking citations. By combining smart decision-making, multi-step planning, real-time adaptability, and personalized step-by-step workflows, agents help deliver faster, more accurate, and highly secure results.

About LexisNexis AI Development
LexisNexis prioritizes a customer-driven AI innovation approach that solves complex problems and enhances value. The company employs over 2,000 technologists, data scientists, and legal experts to develop safe, purpose-built solutions with human oversight in line with RELX Responsible AI Principles. Backed by advanced encryption and privacy technology, its global technology platform seamlessly integrates the latest AI advancements, including agentic AI, legal-tuned models and a proprietary framework for the development of legal-tuned agents, within a multi-cloud infrastructure. This enables high model performance and authoritative responses anchored in comprehensive legal content, with validated citations powered by Shepard’s^®. Document Management System (DMS) integration personalizes and grounds responses in a customer’s own documents. The company’s multi-model approach selects the best AI model for each use case, supported by partners AWS, Anthropic, Microsoft, Mistral, and OpenAI.

About LexisNexis Legal & Professional
LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

 

Industry veteran joins global sports marketing leader rEvolution, bringing 20 years of leadership across high-profile brands, agencies, and teams in the sports business.

CHICAGO, IL — July 28, 2025 – rEvolution, the global leader in sports marketing, is pleased to announce the appointment of Peter Gansler as Vice President of Business Development. An industry veteran with more than two decades of experience across sponsorship sales, brand marketing, and global sports strategy, Gansler brings an extensive network and proven track record of innovation and results-driven leadership to this role.

In this position, Gansler will be instrumental in driving the agency’s continued growth by leading integrated business development initiatives, cultivating strategic partnerships, and expanding rEvolution’s presence across global markets.

“Peter is an exciting addition to our leadership team,” said Bruce Bundrant, Chief Commercial Officer at rEvolution. “His deep understanding of the international sports marketing landscape, paired with a remarkable ability to craft creative, measurable solutions for brands and rights holders alike, will further strengthen our ability to deliver world-class services to clients around the globe.”

Gansler joins rEvolution from Legends, where he served as Vice President of Partnerships for International and the Americas, working with marquee clients including Audi F1, Real Madrid, Aston Villa, and the Soccer Champions Tour.

He previously founded GANZ LLC, advising brands like Bayern Munich, the Arizona Diamondbacks, and Major League Pickleball, as well as provided sponsorship consultancy for Mother and Gopuff. He also held leadership positions at Under Armour and adidas, where he drove global campaigns with FIFA, UEFA, and EA Sports. He also served as Commercial Director for Dutch club Vitesse Arnhem, delivering increased revenue from ticket sales, and record sponsorship deals through strategic brand and activation initiatives.

“I am excited to join rEvolution, a well-respected global sports marketing agency,” said Gansler. “Throughout my career, I’ve been passionate about building partnerships that create lasting impact and drive business objectives for clients. I look forward to working with the rEvolution team to continue delivering innovative, strategic marketing solutions for our global clients.”

Gansler holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from the University of Notre Dame.

About rEvolution

rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.