Tag: CE

New York, NY – March 24, 2025 – In a joint decision, BBB National Programs’ National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU) found Bubble Beauty, Inc.’s express and implied claims that its cleansers, moisturizers, SPF products, and the serums found in Disney-branded product bundles are safe for users under 13 are supported.

However, NAD and CARU recommended Bubble discontinue express and implied claims that Bubble cleansers and moisturizers are effective on children under 13 years of age. Additionally, CARU recommended Bubble discontinue express and implied claims that serums found in the Disney product bundles are effective on children under 13.

Bubble is a skincare brand that provides affordable skincare products. NAD and CARU brought this inquiry jointly as Bubble’s social media posts and Disney-branded product bundles target both adults and young girls. CARU determined that Disney-branded Bubble Skincare product bundles are directed to children under age 13, falling under CARU’s jurisdiction.

Beauty advertising in the social space reaches tweens and teens at a time when their self-image is vulnerable and they are susceptible to pressure from peers, which reinforces NAD and CARU’s role in ensuring beauty brand claims are truthful and transparent.

NAD’s inquiry focused on Bubble’s social media advertisements that convey the message that Bubble cleansers, moisturizers, and SPF products have been tested on, and are both safe and effective for, young girls.

In support of its claims, Bubble provided a variety of independent reports and third-party testing and research. NAD found the evidence submitted supports the express and implied claim that Bubble’s cleansers, moisturizers, and SPF products are safe for users under 13.

However, NAD recommended Bubble discontinue the express and implied claim that Bubble cleansers and moisturizers are effective on children under 13 years of age, as it determined the evidence is not a good fit to support these challenged efficacy claims. NAD recognized that SPF claims are regulated by an FDA Monograph and acknowledged that Bubble can make SPF claims if they comply with the regulations.

CARU’s inquiry sought to determine if the packaging of limited-edition product bundles, featuring characters from the Disney Pixar film Inside Out 2, complies with CARU’s Self-Regulatory Guidelines for Children’s Advertising. At issue for CARU was whether claims made on the packaging could mislead children into believing that the products in the bundles are both safe and effective for them and whether the claims could misrepresent that the products in the bundles could perform in a manner that they cannot.

Relying on NAD’s findings regarding the safety and efficacy of Bubble’s cleansers and moisturizers, CARU reviewed safety and efficacy data for the serums found in the Disney-branded product bundles and found the safety claims supported, but recommended Bubble discontinue express and implied claims that the products found in the Disney-branded bundles are effective on children under 13 years of age.

In its advertiser statement, Bubble stated that although it “does not necessarily agree with all aspects of the NAD/CARU decision, Bubble will comply with NAD and CARU’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – March 20, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division investigated claims made by The DRIPBaR in online and social media advertising regarding the benefits and efficacy of its Alpha Lipoic Acid (ALA) IV drip treatments.

The National Advertising Division (NAD) examined whether advertising for ALA drips conveyed the message that ALA drips can help, treat, or mitigate the progression of serious diseases, including cancer, Alzheimer’s, and chronic liver disease.

During the inquiry, DRIPBar informed NAD that it had permanently discontinued all the challenged claims. The voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, DRIPBaR stated it “thanks the NAD for the education it has provided and for its attention to this matter.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – March 19, 2025 – In a Fast-Track SWIFT challenge brought by Verizon Communications Inc., BBB National Programs’ National Advertising Division found T-Mobile US, Inc.’s claim that it is the “first and only” U.S. wireless provider to keep consumers connected via satellite-powered text messaging in partnership with Starlink supported.

Fast-Track SWIFT is an expedited process by the National Advertising Division (NAD) for reviewing single-issue advertising cases. The challenged advertisement, stating “T-Mobile is the first and only U.S. wireless provider to keep you connected in places never thought possible with the world’s largest satellite-to-cell constellation in partnership with Starlink,” appeared on T-Mobile’s website and in a LinkedIn post.

Verizon argued T-Mobile’s advertising conveyed the message that it is the sole carrier providing satellite-enabled messaging services and that the reference to Starlink in the advertising does not sufficiently limit the exclusivity claim and that the service’s beta status indicates it is not widely available.

NAD determined that, in context, the “first and only” claim is limited to T-Mobile’s partnership with Starlink in offering satellite services.  

NAD concluded that T-Mobile’s advertising reasonably conveys the message that it is the first and only U.S. wireless provider to partner with Starlink.

Regarding beta testing, NAD found that T-Mobile’s Starlink satellite-to-cell service is available to current T-Mobile subscribers and T-Mobile customers are using the T-Mobile Starlink service. Therefore, NAD concluded that T-Mobile’s advertising is supported.

In its advertiser statement, T-Mobile stated it “appreciates NAD’s recognition that its ‘first and only’ claim is supported.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

New York, NY – March 18, 2025 – In a Fast-Track SWIFT challenge filed by competitor Lasko Products, LLC, BBB National Programs’ National Advertising Division recommended that Hesung Innovation Corp./DREO Limited (DREO) discontinue its claims of being the “No. 1 Fan and Heater Brand in the United States.”

Fast-Track SWIFT is an expedited process by the National Advertising Division (NAD) for reviewing single-issue advertising cases.

Lasko and DREO are competitors in the household fan and heater market. Lasko challenged DREO’s “#1 Brand” claims, arguing they were misleading because they excluded sales from brick-and-mortar stores. The claims appeared across various platforms, including DREO’s website, news outlets, social media, retailer sites, and billboards.

Lasko submitted data from market research firm Circana, which accounts for online and brick-and-mortar sales. The data showed that Lasko held nearly 24% of the fan market and 22% of the heater market, compared to DREO’s 3.1% and 6.6%, respectively.

DREO defended its claim, stating it was narrowly defined and based on Stackline data for Amazon U.S. retail sales. The claim covered space heaters from January 2023 to December 2023 and fans from January 2022 to December 2023, with disclosures included in its advertising, including a disclosure stating that the claim is based on “Stackline data for Amazon U.S. Retail Sales of Space Heaters from Jan. 2023-Dec. 2023.”

NAD has long recognized that “#1 Brand” claims strongly influence consumers by conveying a message of market leadership and that a disclosure cannot contradict the primary message of an advertisement.

NAD determined DREO’s advertising conveyed a broad message that DREO fans and heaters are the #1 brand in total sales volume, regardless of the channel in which the products are sold. And, as the evidence in the record did not substantiate this claim, NAD recommended that DREO discontinue its “#1 Brand” claims for fans and heaters.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

New York, NY – March 18, 2025 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) has issued its new Compliance Guidance: How to Ensure Transparency in Political Advertising, to educate advertisers on the requirements for sponsorship transparency for online and mobile app political advertisements.

DAAP reviews political ads for non-compliance with the Digital Advertising Alliance’s (DAA) Political Advertising Principles, which mandate clear, meaningful, and prominent disclosure of the ad’s sponsor. The Compliance Guidance, which elaborates on those Principles, is designed to help political campaigns and their ad tech partners meet notice and disclosure requirements.

Key highlights of the Compliance Guidance include:

• Enhanced Notice Requirements: Political ads must include clear notice indicating they are political ads, using icons, symbols, or specific wording.
• Political Advertisement Notice: Details of who paid for the ad must be linked from the enhanced notice, including contact information and disclaimers required by law.
• Emerging Technologies: Special considerations for new advertising modalities, such as connected TV (CTV), to ensure transparency in all digital formats.

In its role as the data privacy watchdog for the DAA, DAAP monitors the marketplace for compliance with the DAA’s Self-Regulatory Principles, including the Political Advertising Principles. When it identifies non-compliance, DAAP reports its findings to the DAA and, when appropriate, government authorities.

Learn more about DAAP here. Access the Compliance Guidance here.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.

New York, NY – March 17, 2025 – Following a challenge from Oral Essentials, Inc. (OEI), BBB National Programs’ National Advertising Division reviewed claims made by GuruNanda LLC for its Premium & Signature Whitening Strips, Pro-Formula Whitening Gel Pen, and Oxyburst Mouthwash regarding their ability to whiten teeth without causing sensitivity or enamel damage.

OEI and GuruNanda are competitors in the teeth whitening market, with OEI offering hydrogen peroxide-free products while GuruNanda’s products contain hydrogen peroxide.

At issue for the National Advertising Division (NAD) was GuruNanda’s “enamel safe” claim. GuruNanda contended that its products are safe due to their low peroxide concentrations, referencing studies demonstrating the ability of hydrogen peroxide to whiten teeth without damaging the enamel in a variety of conditions and hydrogen peroxide concentrations, expert opinions, and an in vitro study of its own product that it argued demonstrated its products do not damage enamel.

NAD determined that GuruNanda’s in vitro study had design flaws that rendered it insufficient to support an “enamel safe” claim. Therefore, NAD recommended that GuruNanda discontinue the “Enamel Safe” claim for its Premium & Signature Whitening Strips and Pro-Formula Whitening Gel Pen.

During the proceeding, GuruNanda informed NAD that it discontinued its sensitivity claims. NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, GuruNanda stated they “will comply with NAD’s recommendations although it disagrees with NAD’s assessment.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business

New York, NY – March 14, 2025 – In a Fast-Track SWIFT challenge brought by competitor Combe Incorporated, BBB National Programs’ National Advertising Division recommended Simpler Hair Color Inc. discontinue claims that its Simpler Hair Color products are rated the “#1” men’s hair color and beard color.

Fast-Track SWIFT is an expedited process by the National Advertising Division (NAD) for reviewing single-issue advertising cases.

Combe manufactures and sells men’s hair and beard color products, including the market-leading Just for Men brand. Simpler markets its brand of “safer and simpler” hair and beard coloring products sold directly through their website, and recently, Amazon. The challenged online advertising stated that Simpler Hair Color products are “Rated #1 Men’s Hair Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024” and “Rated #1 Men’s Hair & Beard Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024.”

Combe contended that Simpler’s “#1” claims are false because there is no “Men’s Hair Color” category on Trustpilot.com and that Simpler is not listed as #1 in any Trustpilot category. Simpler responded that the “#1 rated claims” are substantiated based on verified reviews of its product as compared to Combe’s Just For Men and other men’s hair color products hosted on Trustpilot.com. Simpler submitted that there are only a few brands primarily dedicated to men’s hair color products offered in natural shades, and that it would not be reasonable to consider “novelty” hair color brands who offer hair color products for men and women in shades such as pink and purple.

NAD found that Simpler’s #1 claims reasonably convey a message that the claim is based on reviews in a recognized category on Trustpilot.com, indicating to consumers that “Men’s Hair Color” is a category when it is not. In addition, NAD determined that the record did not show that the men’s hair color products reviewed on Trustpilot were in any way representative of the men’s hair color products on the market such that the #1 claims would be based on a meaningful comparison of the competing men’s hair color products in the market.

For these reasons, NAD recommended that the challenged claims be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

Lexis+ AI delivers secure generative AI tools that fuel efficiency, effectiveness, and reliable results for the modern Hong Kong lawyer

HONG KONG, March 13, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced that Hong Kong would be the first in Asia to launch Lexis+ AI, a generative AI solution designed to transform legal work, in July 2025. Grounded in one of the largest repositories of accurate and exclusive legal content, Lexis+ AI combines the power of generative AI with proprietary LexisNexis search technology and authoritative content.

LexisNexis’ first-to-market generative AI solution collaborates like a trusted colleague that can span millions of documents in seconds. Based on customer testimonials following successful launches in Australia, Austria, Canada, France, the US, and the UK, Lexis+ AI is anticipated to save Hong Kong lawyers an average of 11 hours per week across research, drafting, client communications, and case summarisation activity.

Lexis+ AI is an AI-powered assistant that features conversational search, insightful summarisation, and intelligent legal drafting and document upload capabilities, all supported by state-of-the-art encryption and privacy technology to keep sensitive data secure. All results are backed by verifiable, citable authorities or sources.

• Conversational Search: simplifies the complex and time-consuming legal research journey, providing a search experience for diverse legal questions with citations, facilitating lawyers’ ability to complete research effectively and efficiently.
• Enhanced Summarisation: provides a custom summary of legal documents to speed up and guide insightful analysis.
• Generative Document Drafting: guides customers throughout the legal drafting process, generating a first draft of a legal document, and allowing users to change the language and tone from a simple prompt.
• Document Upload Capabilities: enable users to rapidly analyse, summarise, and extract key insights from legal documents.

Michael Sit, Managing Director at LexisNexis Greater China, said: “We are thrilled to bring this transformative technology to Hong Kong, and indeed to be the first in Asia to do so. Lexis+ AI is a first-of- its-kind platform that will dramatically improve the speed, quality, and effectiveness of every lawyer regardless of how they practice law. As always, we have taken a customer-first approach to our innovation, research, and product development, to ensure that the unique needs of Hong Kong legal professionals are met, and expectations surpassed.”

Lexis+ AI is the latest offering in LexisNexis’ long history of AI innovation. According to LexisNexis Legal & Professional Chief AI Officer Min Chen: “The LexisNexis evolution from extractive to generative to agentic AI makes our legal AI solutions easier than ever to use, helping customers accomplish a remarkable amount of work without needing to be an expert in prompting. By integrating the latest AI technology, we are enabling legal professionals to focus on the strategic work that only they can do and reducing the repetitive work that AI handles proficiently.”

LexisNexis is responsibly developing legal AI solutions with human oversight. LexisNexis, part of RELX, follows the RELX Responsible AI Principles, considering the real-world impact of its solutions on people and taking action to prevent the creation or reinforcement of unfair bias. The company’s commitment to data security and privacy in the legal industry spans more than 50 years. LexisNexis employs over 2,000 technologists, data scientists, and subject matter experts to develop, test, and validate its solutions and deliver comprehensive, accurate information.

To promote wider understanding of AI and the opportunities it will present to the legal profession in Hong Kong, LexisNexis also offers a Lexis+ AI Insider program providing exclusive educational content in the form of thought leadership articles, webinars, and the latest AI developments in the region.

To join the Lexis+ AI Insider program, and be among the first to experience Lexis+ AI in Hong Kong, visit the program here.

For more information on Lexis+ AI, visit the official website here.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £72.5bn | €87.4bn | $91.6bn

New York, NY – March 12, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division recommended that Breethe discontinue or modify the express claim “3 signs you have anxiety” in connection with its Breethe meditation and wellness app.

The National Advertising Division (NAD) determined that references to the signs of anxiety in the context of advertising for Breethe’s app and its ability to “calm” or “quiet your mind” reasonably conveys the implied message that the Breethe app can treat anxiety or is a substitute for anti-anxiety medication and aids.

In support of the anxiety reduction claims, Breethe relied on the results of surveys of Breethe app subscribers conducted via Survey Monkey in October 2021. However, NAD concluded that the survey evidence in the record is anecdotal and does not constitute competent and reliable scientific evidence to support the health-related implied claim.

Therefore, NAD recommended that Breethe discontinue or modify the express claim “3 signs you have anxiety” to avoid conveying the unsupported implied message that the Breethe app can treat anxiety or is a substitute for anti-anxiety medication and aids.

During the proceeding, Breethe voluntarily agreed to permanently discontinue certain quantified performance claims related to the anxiety reduction abilities of the Breethe app. Therefore, NAD did not review these claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Breethe stated that it agrees to comply with NAD’s recommendation.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.