Tag: CE

Industry veteran joins global sports marketing leader rEvolution, bringing 20 years of leadership across high-profile brands, agencies, and teams in the sports business.

CHICAGO, IL — July 28, 2025 – rEvolution, the global leader in sports marketing, is pleased to announce the appointment of Peter Gansler as Vice President of Business Development. An industry veteran with more than two decades of experience across sponsorship sales, brand marketing, and global sports strategy, Gansler brings an extensive network and proven track record of innovation and results-driven leadership to this role.

In this position, Gansler will be instrumental in driving the agency’s continued growth by leading integrated business development initiatives, cultivating strategic partnerships, and expanding rEvolution’s presence across global markets.

“Peter is an exciting addition to our leadership team,” said Bruce Bundrant, Chief Commercial Officer at rEvolution. “His deep understanding of the international sports marketing landscape, paired with a remarkable ability to craft creative, measurable solutions for brands and rights holders alike, will further strengthen our ability to deliver world-class services to clients around the globe.”

Gansler joins rEvolution from Legends, where he served as Vice President of Partnerships for International and the Americas, working with marquee clients including Audi F1, Real Madrid, Aston Villa, and the Soccer Champions Tour.

He previously founded GANZ LLC, advising brands like Bayern Munich, the Arizona Diamondbacks, and Major League Pickleball, as well as provided sponsorship consultancy for Mother and Gopuff. He also held leadership positions at Under Armour and adidas, where he drove global campaigns with FIFA, UEFA, and EA Sports. He also served as Commercial Director for Dutch club Vitesse Arnhem, delivering increased revenue from ticket sales, and record sponsorship deals through strategic brand and activation initiatives.

“I am excited to join rEvolution, a well-respected global sports marketing agency,” said Gansler. “Throughout my career, I’ve been passionate about building partnerships that create lasting impact and drive business objectives for clients. I look forward to working with the rEvolution team to continue delivering innovative, strategic marketing solutions for our global clients.”

Gansler holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from the University of Notre Dame.

About rEvolution

rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.

Built in collaboration with leading Canadian firms, Protégé leverages secure agentic AI to streamline drafting, summarization, and legal research — grounded in firm-specific and LexisNexis content.

Toronto, ON – July 22, 2025 – LexisNexis^® Legal & Professional, a leading global provider of AI-powered legal analytics and decision tools, today announces a range of enhancements to Lexis+ AI and the Canadian launch of LexisNexis Protégé. This follows the successful launches of Protégé in the USA, Australia, and the UK. The personalized AI assistant intelligently supports legal practitioners in drafting, researching and advising their clients faster and more accurately, helping them focus on higher-value work.

Built with the highest levels of security, compliance and privacy, Protégé is now available in the Lexis+ AI legal workflow solution and will soon be available in the Microsoft Word drafting solution, Lexis^® Create+.

Developed responsibly with human oversight, the agentic AI capabilities in Protégé allow it to complete multi-step tasks, review its own output and suggest improvements, leaving lawyers free to focus on strategic work.

Leveraging proprietary agentic and generative AI technology from LexisNexis, Protégé can:

• Draft full, tailored transactional documents. It can check its own work before turning to human legal professionals for a final review. Documents can be further edited directly in Lexis+ AI or in Microsoft Word.
• Produce fully drafted litigation materials with precision and consistency. It can create context-aware litigation drafts, such as motions, legal memos, arguments, and client correspondence.
• Suggest legal workflow actions based on the type of documents uploaded (e.g. draft a memo, summarize).
• Provide prompt assistance, proactively suggesting refinements to queries to help the user accomplish their goals efficiently.
• Store tens of thousands of legal documents to secure Vaults. On each Vault, users can perform numerous AI tasks to summarize, draft, research and more.
• Generate a graphical timeline of events from uploaded documents.

“At LexisNexis, we’re committed to helping legal professionals across Canada achieve better outcomes through greater efficiency and smarter tools,” said Sam Puchala, President and General Manager of LexisNexis Canada “Our goal is to equip every lawyer with a personalized AI assistant that enhances their daily work, and we’re proud to bring that vision to life in Canada with our fully integrated, legal-grade AI platform.”

Protégé can be tailored to each user by integrating with Document Management Systems (DMS). This allows users to query, extract clauses and draft from their firm or organization’s knowledge base, making it easier to access and apply relevant precedents. Supported DMS integrations include iManage, SharePoint and others.

Through a customer-driven innovation program, LexisNexis have developed Protégé by working closely with several Canadian customers across the industry.

The LexisNexis global technology platform seamlessly integrates each wave of AI innovation, including extractive AI, which finds relevant results within data and provides deep insights; generative AI, which creates new content from data based on user-entered prompts or instruction;

To learn more about LexisNexis Protégé capabilities, visit www.lexisnexis.ca/protege. To learn more about Lexis+ AI, visit www.lexisnexis.ca/ai.

About LexisNexis Legal & Professional

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – July 22, 2025 – Through its advertising monitoring program, BBB National Programs’ National Advertising Division inquired about the rankings of debt consolidation companies by EIA Marketing on the review website TrustedCompanyReviews.com. The National Advertising Division (NAD) recommended that the material connection between EIA Marketing and companies listed in reviews that are affiliate partners be more clearly disclosed for certain reviews.

At issue for NAD was whether the format of the challenged advertising reasonably communicates the implied message that the debt consolidation rankings on the TrustedCompanyReviews.com website are independent and objective instead of advertising for the top-rated product.

NAD noted that some of the reviews on TrustedCompanyReviews.com are those of EIA Marketing’s affiliate partners (including the #1 rated debt consolidation company). Even assuming that the partner status of a company did not influence the ranking, NAD found that because TrustedCompanyReviews receives compensation from affiliate partners, the review is not impartial and constitutes advertising for that affiliate partner.

NAD was concerned that consumers may not understand, based on the format of the webpage, that they are seeing advertising content for the rated company.

NAD determined that the disclosure at the top of the webpage, “The listings featured on this site are from companies from which this site receives compensation. This influences where, how, and in what order such listings appear on this site,” is not clear and conspicuous.

Further, after scrolling down one page, the “Advertiser Disclosure” is a hover-over disclosure that consumers may miss. NAD also noted that a pop-up advertisement for Accredited Debt Relief obscured the rest of the content on the webpage and referred to its top ranking and an invitation to access its plans.

NAD recommended that EIA Marketing:

• Identify the companies from which it receives commissions;
• Update and revise the online disclosure so that it is viewable at the top and bottom of every webpage and makes clear that TrustedCompanyReviews receives commissions from affiliate partners in its review and that the reviews, rankings, and product information of its affiliates constitutes advertising;
• Avoid the pop-up advertising and floating disclosure or otherwise ensure it does not obscure the disclosure revised in accordance with NAD’s recommendation to make clear what product information is advertising; and
• Make clear that while it makes commissions from links to its affiliates, that it is not paid to publish content and does not permit its affiliates – or any third party – to control or otherwise approve any of its content.

In its advertiser statement EIA Marketing stated that while it disagrees with NAD’s characterization of its website, it agrees to comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – July 21, 2025 – A panel of the National Advertising Review Board, the appellate advertising body of BBB National Programs, recommended that Essor Group, Inc. discontinue claims for its Boka brand of teeth remineralization, teeth whitening, and mouthwash products.

Essor markets and sells oral care products, including toothpaste, mouth rinses, and whitening kits, which contain nHA – instead of fluoride – as the primary ingredient. The challenger, The Procter & Gamble Company (P&G), sells oral care products containing fluoride under the Crest brand.

The advertising was challenged by P&G before BBB National Programs’ National Advertising Division (NAD). Essor appealed NAD’s decision (Case #7412) regarding certain teeth remineralization, teeth whitening, and mouthwash claims.

The National Advertising Review Board (NARB) panel found that the remineralization claims convey that the Boka toothpaste products provide dental health benefits that will be achieved by consumers who purchase Boka toothpaste varieties containing n-HA as the active ingredient. However, the panel found that Essor lacks the requisite competent and reliable science to support that message and noted neither the Food & Drug Administration nor the American Dental Association has concluded that n-HA remineralizes teeth.

Regarding its teeth whitening claims, the NARB panel found that in the context of Essor’s existing website advertising and product labels, Boka’s whitens teeth claim is a product claim not just a claim about how specific ingredients including n-HA might whiten teeth. Because Essor provided no evidence of any testing on its own formulated oral care products, the panel found that there is no reasonable basis for claims that its oral care products provide teeth whitening.

Finally, the NARB panel found that Essor positions its prebiotic ingredient fresher breath claim for its mouthrinse alongside the Boka mouthwash product image as part of its advertising. In this context, Essor’s “fresher breath” claim conveys a message that its mouthrinse will result in a consumer having fresher breath. Because there is no testing on the product as formulated by Essor or studies that provide the causal connection that this prebiotic will provide fresher breath, the panel finds that the breath-freshening claim lacks a reasonable basis.

The NARB panel agreed with NAD’s decision, finding that Essor lacks reasonable support for its product efficacy claims conveyed to consumers, and recommends the following claims be discontinued:

• “Remineralizes teeth,” “remineralizes enamel,” and “helps fortify the surface of teeth,”
• That its toothpaste whitens teeth; and
• “Boka mouthwash has prebiotics to maintain a healthy microbiome (that’s science speak for preserving the good bacteria) so you can have fresher breath.”

In its advertiser statement, Essor stated that while it “strongly disagrees with NARB’s conclusion,” it will comply with NARB’s recommendations. Essor believes that its position is “underpinned by a comprehensive dossier of decades of peer-reviewed research and scientific analysis.” Essor noted that “the company remains deeply dedicated to science-backed innovation and will continue to invest in research that complements its already extensive body of evidence.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

Secure, agent-powered AI technology, developed with leading UK firms, accelerates drafting, summarisation and legal research tasks, grounded in both customer and LexisNexis content.

LONDON, 21 July 2025 –LexisNexis^® Legal & Professional, a leading global provider of AI-powered legal analytics and decision tools, today announces a range of enhancements to Lexis+ AI and the UK launch of LexisNexis Protégé.  This personalised AI assistant intelligently supports legal practitioners in drafting, researching and advising their clients faster and more accurately, helping them focus on higher-value work.

Built with the highest levels of security, compliance and privacy, Protégé is available across a wide range of LexisNexis products, including the Lexis+ AI^® legal workflow solution and in the Microsoft Word drafting solution, Lexis^® Create+.

Developed responsibly with human oversight, the agentic AI capabilities in Protégé allow it to complete multi-step tasks, review its own output and suggest improvements, leaving lawyers free to focus on strategic work.

Leveraging proprietary agentic and generative AI technology from LexisNexis, Protégé can:

• Draft full, tailored transactional documents.  It can check its own work before turning to human legal professionals for a final review. Documents can be further edited directly in Lexis+ AI or in Microsoft Word.
• Suggest legal workflow actions based on the type of documents uploaded (e.g. draft a research note, summarise) and dynamically generate follow-up prompts personalised to the lawyer’s workflow.
• Provide prompt assistance, proactively suggesting refinements to queries to help the user accomplish their goals efficiently.
• Securely store tens of thousands of legal documents to a Vault. On each Vault, users can perform numerous AI tasks to summarise, draft, research and more.
• Generate a graphical timeline of events from uploaded documents.

“LexisNexis is focused on improving outcomes and unlocking new levels of efficiency and value in legal work to support our customers’ success,” said Gerry Duffy, Managing Director of LexisNexis UK. “Our vision is for every legal professional to have a personalised AI assistant that makes their life better, and we’re delighted to deploy that to the UK through our world-class, fully integrated AI technology platform.”

Protégé can be tailored to each user by integrating with Document Management Systems (DMS). This allows users to query, extract clauses and draft from their firm or organisation’s knowledge base, making it easier to access and apply relevant precedents. Supported DMS integrations include iManage, SharePoint and others.

Through a customer-driven innovation programme, LexisNexis have developed Protégé by working closely with a number of customers across the industry. These firms included Eversheds Sutherland International and Irwin Mitchell.  Eleanor Windsor, Partner and Director of Knowledge at Irwin Mitchell commented: “Working closely with LexisNexis during the development of Protégé has given us the opportunity to help shape a tool that genuinely addresses the practical demands of legal work. The technology will save our teams time and allow them to focus more on strategic client matters.”

The LexisNexis global technology platform seamlessly integrates each wave of AI innovation, including extractive AI, which finds relevant results within data and provides deep insights; generative AI, which creates new content from data based on user-entered prompts or instruction; and now agentic AI, which can intelligently and independently perform tasks on a user’s behalf.

To learn more about LexisNexis Protégé capabilities, visit www.lexisnexis.com/protege. To learn more about Lexis+ AI, visit www.lexisnexis.com/ai.

About LexisNexis Legal & Professional

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – July 16, 2025 – In a Fast-Track SWIFT challenge brought by Human Interest Inc., BBB National Programs’ National Advertising Division recommended that Guideline, Inc. modify or discontinue advertising claims that its 401(k) program is the “Most Popular” and “#1” among Gusto, Inc. customers.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Human Interest and Guideline compete in the retirement benefits market, offering 401(k) plans to small and medium-sized businesses through partnerships with Gusto’s payroll and HR platform.

Human Interest challenged claims in online advertising regarding Guideline’s popularity with companies that utilize Gusto’s online payroll and human resources solutions. If a Gusto client wants to offer its employees a 401(k) plan through Gusto, the client has the option of selecting a provider, such as Human Interest or Guideline, that partners with Gusto.

At issue was whether Guideline is currently the top choice among Gusto clients for 401(k) providers. Specifically, NAD reviewed the express claims “We’re Gusto’s #1 retirement partner” and “Most popular 401(k) with Gusto customers,” and the implied claim that more Gusto customers select Guideline for their 401(k) program than any other provider.

In the context in which the challenged claims appear, NAD found that one message reasonably conveyed is that Gusto clients are currently selecting Guideline for their 401(k) plan more often than any other provider. While the record demonstrated that Guideline is the leader in the total number of active 401(k) plans among Gusto customers, Guideline did not demonstrate which 401(k) provider is currently being selected by more Gusto customers.

Accordingly, NAD recommended that Guideline either discontinue the claims “We’re Gusto’s #1 retirement partner” and “Most popular 401(k) with Gusto customers,” or modify the claims to (1) include a clear and conspicuous disclosure indicating that the basis for the claims is the number of active accounts with Gusto customers; or (2) communicate as part of the main claim that they are based on the number of active accounts with Gusto customers.

In its advertiser statement, Guideline stated that it “thanks the NAD for its review.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

GREENVILLE, S.C., July 15, 2025 – Renowned for its commitment to mobility and innovation, Michelin keeps pushing technological boundaries to make daily life better—especially when it comes to optimizing fleet performance.

Designed for high-demand sectors like food logistics, urban delivery and transit systems, the Michelin X®  Multi Z2 tire is a regional all-position tire that offers impressive durability and reliable traction in challenging weather. Its performance supports timely, cost-conscious operations across industries where staying on schedule is mission-critical without driving up operational costs.

“In the high-stakes world of delivery and logistics, your schedule is only as reliable as your tires. The Michelin X® Multi Z2 tire is designed to help regional fleets achieve promised deliveries,” said Pierluigi Cumo, VP of B2B Marketing at Michelin North America, Inc. “Urban mobility and logistics thrive on precision, and Michelin X® Multi Z2 tires are the foundation that can keep fleets moving when every minute matters.”

The Michelin X® Multi Z2 tire brings extraordinary benefits from the use of high tech materials. Fleets can help control their costs with this Smartway^[1] verified all-position tire, as it provides 20% more mileage^[2] and 17% lower rolling resistance than the Michelin XZE2 tire^[3]. These improvements were achieved utilizing Michelin’s Regenion technology, which allowed for a more efficient tread design providing  not only mileage and rolling resistance gains, but also traction performance throughout the life of the tire. Drivers can be confident in the lasting performance of this 3PMSF^[4] rated all-position tire. Additionally, the Michelin X® Multi Z2 tire casing utilizes Powercoil technology designed to improve casing durability.

“Michelin’s track record speaks for itself delivering on its promise of unmatched quality and endurance in every product it creates,” said Cumo. “When performance is non-negotiable and reliability is essential, Michelin stands as the benchmark of quality the world drives on.”

The Michelin X® Multi Z2 tire will be available in sizes 11R22.5 and 295/75R22.5. For more information on the Michelin X®  Multi Z2 tire, please visit our website at business.michelinman.com.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

For more information, contact:

Michelin North America
public.relations@michelin.com
www.michelinmedia.com

[1] Based on internal tests against SmartWay^® requirements. For more information on SmartWay^® verified technologies, go to US: www.epa.gov/smartway or CA: https://www.nrcan.gc.ca.

[2] Based on an internal study of 8 fleets in regional and super regional usage at tire removal, 139 total tires, based on a 6/32” max. pull point, Michelin X^® Multi Z2 tire vs. Michelin XZE2 tire, both in 11R22.5 LRH.  Actual on-road results may vary.

[3] Based on ISO28580 rolling resistance test results; 295/75R22.5 LRG Michelin X^® Multi Z2 tire vs. 275/80R22.5 Michelin XZE2 tire (equivalent sizes).

[4] Meets the USTMA (U.S. Tire Manufacturers Association) snow traction performance requirements. Meets the Tire and Rubber Association of Canada (TRAC) requirements for severe snow traction.

Private Student Loans Continue to Be Effectively Managed by Students and Families

Las Vegas, NV – July 10, 2025 – Enterval Analytics, LLC, a leading student loan analytics company, released the 24th edition of its semi-annual Private Student Loan Report, which offers a comprehensive view of overall private student lending in the United States. The latest report continues to highlight students and families are effectively managing their private student loans, a trend observed for more than a decade.

As of Q1 2025, early-stage delinquencies, late-stage delinquencies, and gross charge-offs stand at 3.48%, 1.62%, and 2.33%, respectively. Forbearance utilization is well within the pre-pandemic forbearance range of 2 – 3%, coming in at 2.02%.

“Borrowing for higher education is a significant decision for students and families so it’s particularly encouraging that those with private student loans continue to successfully navigate repayment,” said John Falb, CEO at Enterval. “Private loans are high quality and thoughtfully underwritten as evidenced by the overall strong portfolio health.”

Based on the latest federal student loan data, approximately 92% of student loans are made by the federal government, and the remaining 8% of the student loan market as of Q1 2025 are private student loans. Private student loan originations for the first three quarters of AY 2024-2025 totals $9.69B.

Private student loans are fully underwritten to assess creditworthiness and ability to repay and are school-certified. Undergraduate student loans make up almost 90% of the outstanding private student loan market. The latest report shows 74.48% of the loans in repayment which demonstrates strong portfolio health. In addition, roughly 93% of private student loans are cosigned.

This report reflects approximately 70% of the active in-school private student loan lender market in the United States including contributions from Citizens Bank, N.A., Navient, PNC Bank, N.A., Sallie Mae Bank, and College Ave, as well, Navy Federal Credit Union, SoFi, Granite Edvance, Higher Education Servicing Corporation, InvestEd, KHELSC, Oklahoma Higher Education Loan Program, PHEAA, RISLA, South Carolina Student Loan, and VSAC.

For a detailed analysis, the full report is available at https://www.enterval.com/#reports.

About Enterval

Enterval Analytics was formed to provide industry leading research, tools, and insights for the private student loan market. With a dedicated team of seasoned professionals, with specialized experience in data analysis, finance, student loan portfolio management, higher education policy, public and government relations—Enterval is uniquely positioned to deliver reporting and software tool solutions focused on the higher education space. For more information about Enterval, visit www.enterval.com.

New York, NY – July 9, 2025 – In a challenge brought by competitor Bayer Healthcare LLC, BBB National Programs’ National Advertising Division determined that Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication.

However, the National Advertising Division (NAD) recommended that Olly discontinue its Lovin’ Libido claim related to sensation.

Bayer and Olly are competitors that each market a variety of dietary supplements to consumers. Bayer challenged claims made by Olly that touted the sexual benefits of Olly’s Lovin’ Libido product that relate to ashwagandha, an ingredient in the product.

NAD reviewed Olly’s advertising to determine whether it conveyed the message that the Lovin’ Libido product, rather than the individual ingredient ashwagandha, provided the claimed benefits.

Of the eight express claims, five specifically named ashwagandha as providing the expected benefit. The three remaining challenged claims did not specifically reference ashwagandha, but appear in contexts that make clear that ashwagandha is the source of the claimed benefits. NAD determined that in this context, reasonable consumers would interpret the claims as attributing the product benefits to ashwagandha.

Based on Olly’s express messaging in its ads, NAD further determined that the Lovin’ Libido product is marketed towards women who are uninterested in and unsatisfied with sex. NAD reviewed the evidence to determine if it supported a reasonable basis that ashwagandha provides the claimed benefits to that target population of women.

In support of its claims, Olly provided seven randomized clinical trials (RCTs) studying the sexual health benefits of ashwagandha root extract. NAD determined that one study did not adequately support the claimed sexual health benefits due to its focus on perimenopausal women and thus could not qualify as competent and reliable support for the challenged claims. NAD found that the six additional studies provided a reasonable basis for Olly’s claims about the sexual health benefits of ashwagandha in its Lovin’ Libido product. However, NAD noted that none of the RCTs directly addressed the specific claimed benefit of enhanced “sensation.”

Accordingly, NAD determined that Olly provided a reasonable basis for its claims related to desire, drive, arousal, satisfaction and lubrication, but determined that the studies are not a good fit to support claims related to sensation and recommended that the reference to sensation be discontinued.

During the proceeding, Olly voluntarily discontinued certain Lovin’ Libido claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Olly stated that it will comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.