
New York, NY – January 22, 2026 – The National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has concluded that T-Mobile US, Inc. failed to comply with the recommendations regarding T-Mobile’s cost savings claims for its cellular service plans.
The underlying National Advertising Division (NAD) proceeding (Case #7415) was brought by competitor Verizon Communications Inc. NAD recommended that T-Mobile discontinue savings claims that appeared in a “Save on Every Plan” brochure, two commercials, “Top Three Plays of the Day” and “Holidays Are Coming in Hot: Families: Save 20%,” a T-Mobile USA press release, and on T-Mobile’s Savings Calculator website.
T-Mobile appealed NAD’s decision to NARB (NARB Panel #7415-340). In the appeal, the NARB panel affirmed NAD’s decision and recommended that T-Mobile discontinue the express savings claims:
- “Families can switch and save 20% vs. the other big guys plans plus streaming services.”
- “Switch and save versus AT&T and Verizon’s comparable plans plus streaming.”
The NARB panel also recommended that T-Mobile modify its advertising to avoid certain unsupported implied claims. In its advertiser statement, T-Mobile stated that while it “disagrees with the panel’s decision,” it would comply.
Following the decision, Verizon requested a compliance inquiry asserting that T-Mobile’s revised advertising continued to convey the same misleading message that consumers who switch to T-Mobile from Verizon can save 20% and that those savings are achieved through plan costs alone. NARB initiated a compliance review and, in October 2025, recommended that T-Mobile discontinue or modify the claims then under review. T-Mobile agreed to comply (NARB Case #7415-340C).
T-Mobile again revised its price superiority claims. A new version of the 20% claim (save up to 20%) was accompanied by the following disclaimer: “By getting built-in benefits they leave out.”
Verizon subsequently requested a second compliance review, arguing that T-Mobile’s newest version of its cost savings claim reflected “superficial, cosmetic tweaks” and that the “core takeaway” remained unchanged — that consumers could achieve the touted savings through plan costs alone, independent of any ancillary, optional third-party services. NARB initiated a second compliance review in December 2025.
In its response, T-Mobile argued that it had made substantial changes to its advertising, acted in good faith, and that several challenged advertisements had already been discontinued. T-Mobile also asserted that its new claims were “materially different” from those previously reviewed, and therefore NARB should not conduct a compliance inquiry.
NARB concluded that T-Mobile’s new disclaimer language was not sufficiently clear to put reasonable consumers on notice that the price comparison included the cost of ancillary services beyond basic cellular service.
NARB further concluded that T-Mobile had not made a bona fide attempt to bring its advertising into compliance with the decision and recommendations in NARB Panel 340, even though it had had ample time to comply.
While NARB had initially decided to refer the matter to the FTC, subsequent to sending the compliance decision to T-Mobile, the advertiser advised NARB of T-Mobile’s plans to petition the NAD to re-open the proceeding to evaluate new substantiation for the claims.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
LexisNexis Unveils Global Launch of Protégé AI Workflows for Legal Professionals

Commercial Preview Program engages lawyers with hundreds of pre-built workflows and Workflow Builder in a new user interface to deliver the most integrated private, secure and authoritative legal AI workspace
NEW YORK, JANUARY 21, 2026 — LexisNexis® Legal & Professional today announced the U.S. Commercial Preview Program of LexisNexis Protégé
AI workflows for legal professionals, introducing authoritative legal workflows backed by LexisNexis citable authority in an easy-to-use user interface. Unlike non-legally grounded AI tools, Protégé workflows revolutionize legal work with an AI infrastructure uniquely designed for rigorous legal standards. AI interactions are grounded in authoritative LexisNexis content, anticipate next steps, and offer a seamless ability to use internal documents.
Protégé workflows simplify complex legal work by automating tasks and delivering consistent, high-quality results across teams, freeing legal professionals to focus on strategic work. Through step-by-step guidance, Protégé leads users through workflows that combine prompts, drafting, review, and citation checking into scalable, repeatable legal processes. The Protégé integrated AI platform brings together the best of emerging AI workflow experiences within a private, secure, purpose-built legal workspace unique to LexisNexis.
“We’re focused on delivering easy, powerful workflow capabilities for legal customers wherever they work, and whether they prefer to start by using their own internal documents or trusted LexisNexis content,” said Sean Fitzpatrick, CEO, LexisNexis North America, UK & Ireland. “Customers have asked us for legal workflow solutions they can trust that naturally integrate with their existing processes, and we’re delivering that with Protégé workflows.”
Protégé has multiple flexible workflow capabilities, backed by Shepard’s® Citations:
- Pre-Built, Configurable Workflows – A ready-to-run library of hundreds of automated workflows. Workflows can be launched as-is or tailored with firm-specific guidance. These include:
- Litigation Workflows – Workflows designed to support disputes, motions practice, discovery, and case strategy. Examples include draft a motion to dismiss, draft full discovery and deposition documents, identify top cases by fact pattern or legal concept, extract facts, and compare similar arguments or laws across jurisdictions.
- Transactional Workflows – Workflows focused on contracts, deal execution, and risk assessment. Examples include draft a transactional document or clause, generate first-pass agreements from term sheets or templates, redline agreements against internal standards or playbooks, analyze key provisions and identify high-risk clauses, review contracts for diligence risks, and extract key obligations and liabilities.
- Broader Legal AI Workflows – Designed for daily legal tasks in a private, secure workspace, powered by the latest AI models from Anthropic and OpenAI and, in the U.S., integrated with LexisNexis primary law and Shepard’s® Citations. Examples include draft a client alert, extract a timeline of key events, summarize an interview, and transcribe audio to text.
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Custom Workflow Builder – A no-code builder that lets legal professionals consistently deliver high-quality, complex work at scale. Users can choose their preferred AI model and design custom, multi-step workflows for virtually any legal task. Workflows can be tested prior to publishing, saved to a personal Workflow Library, and shared across teams, turning organizational knowledge and legal best practices into repeatable systems.
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Advanced Practice-Area Workflows (Coming Soon) – Domain-specific workflows for high-value legal matters, including Mergers & Acquisitions, Real Estate, Labor & Employment, Civil Litigation, and more. These workflows deliver a new level of AI personalization, deploying specialized agents that understand matter types, risk patterns, and drafting conventions. For example, in Civil Litigation, Protégé delivers a multistep, agent-orchestrated workflow that analyzes facts, extracts timelines, identifies party positioning, surfaces issues, and drafts a strategic case-assessment memo in one end-to-end, unified workflow. In property transactions, Protégé can review purchase agreements and due diligence documents, automatically organize and categorize materials, flag potential issues, summarize deal impacts with suggested resolutions, enabling attorneys to research and take next steps within a single, integrated workflow.
- Expanded Agentic & Persona Workflows (Coming Soon) – AI-powered workflows where Protégé functions as a skilled legal teammate, capable of planning, managing, and executing complex workflows. Powered by autonomous agents and grounded in LexisNexis proprietary data, customers’ own knowledge, and user context, these agentic workflows can reason, learn, and evolve over time. For legal professionals, this means more intelligent support and the ability to delegate entire workflows while retaining full oversight. Examples include the Judicial Agentic Workflow that drafts bench memos and full opinions based on a judge’s ruling and unique voice, and AI Guided Research for complex legal research.
Following the Commercial Preview Program, a customer-first approach to innovation that taps into the expertise and feedback of leading law firms, corporate legal departments, and other legal professionals, Protégé workflows will roll out broadly in 2026. Pre-built and configurable workflows and Workflow Builder will launch across the U.S., Canada, U.K., Europe and Asia Pacific markets and quickly expand with advanced practice-area and additional agentic workflows throughout the year.
To learn more about Protégé: www.lexisnexis.com/protege and Protégé in Lexis+ AI: www.lexisnexis.com/ai.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Anuj Baveja
Email: anuj.baveja@lexisnexis.com
Job Title: Director of Communications – North America & UK
LexisNexis Expands Protégé™ AI Assistant to CourtLink® for Smarter, Faster Docket Intelligence

New York, January 20, 2026 – LexisNexis Legal & Professional, a global leader in private, secure, authoritative, legal AI workflow solutions, today announced the launch of Protégé in CourtLink, bringing personalized AI assistance that integrates the industry’s most trusted docket intelligence platform into users’ workflows. Protégé in CourtLink applies AI to simplify research, analysis, and monitoring, allowing users to move from the docket to decisions in seconds. It transforms docket intelligence, empowering legal professionals to uncover litigation trends, monitor key parties, and anticipate emerging risks with clarity and confidence.
Protégé in CourtLink combines the depth and reliability of CourtLink’s unmatched docket coverage with advanced AI that transforms how legal professionals find, analyze, and act on court data. With AI-powered natural language docket search, on-demand document summaries and full docket summarization, users experience a faster, clearer way to find and act on information while saving hours of manual review, enabling faster responses and confident, data-driven decisions.
Protégé in CourtLink introduces three distinct AI-powered capabilities that redefine how legal professionals engage with the industry’s largest collection of court data.
- New Natural Language Docket Search allows users to use plain-language workflow queries such as “Show me recent product liability cases where [name] is defendant” instead of navigating Boolean syntax or multiple filters. Protégé interprets intent and context to deliver accurate, relevant results instantly, simplifying discovery and flattening the learning curve for new users.
- On-Demand Document Summarization lets users instantly generate concise AI-powered summaries of any document in a docket, enabling users to quickly determine relevance of new filings without reading dozens of pages. This helps teams prioritize their time and focus on higher-value analysis and strategy.
- On-Demand Docket Summarization creates a single, narrative view that captures the story of a case to date, including procedural milestones, summaries of key filings and rulings, as well as a timeline for the case to date. As new documents appear, summaries can be refreshed to keep insights current and complete, giving users the context they need to brief colleagues, advise clients, and make faster, better-informed decisions.
“Protégé helps our customers make better, faster decisions, and reduces the burden of manual review,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK and Ireland. “Protégé in CourtLink brings us closer to our vision of delivering powerful Legal AI capabilities wherever our customers work.”
Protégé in CourtLink is now available to CourtLink subscribers with Lexis+ AI access.
To learn how Protégé in CourtLink helps legal professionals work smarter and stay ahead of litigation developments, visit https://www.lexisnexis.com/en-us/products/courtlink.page.
About LexisNexis Legal & Professional
LexisNexis Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Anuj Baveja
Email: anuj.baveja@lexisnexis.com
Job Title: Director of Communications – North America & UK
New Michelin Anakee Adventure 2 Tire Turns Everyday Rides into New Adventures

- The Michelin Anakee Adventure 2 tire opens the road to a new generation of Adventure Touring tires, combining reliability, comfort and performance.
- This tire is designed for predominantly on-road use with confident off-road capability.
- Now available worldwide, this tire becomes the flagship of Michelin’s Adventure Touring range, alongside the Michelin Road 6, the Michelin Anakee Road and the Michelin Anakee Wild tires.
GREENVILLE, S.C. Jan. 15, 2026 — Engineered mainly for on-road use with confident off-road ability, the new Michelin Anakee Adventure 2 tire is designed for demanding riders seeking peace of mind on the road and the ability to escape for an adventurous ride.
“The new Anakee Adventure 2 tire marks a key milestone in Michelin’s global trail strategy,” said Amanda Wemette, motorcycle brand manager for Michelin North America, Inc. “Building on the performance of the prior generation tire, this new tire represents Michelin’s commitment to innovation for riders worldwide.”
Key benefits over the prior generation tire:
- Enhanced wet-grip, thanks to new high-performance silica-based compounds
- Improved longevity*: +7% at the front and +21% at the rear* compared with the previous generation
- Superior riding comfort**: significant reduction in perceived noise for smoother, less tiring journey
- Proven versatility: Mud and Snow (M+S) marking and optimized tread pattern, for effective traction on trails.
The Michelin Anakee Adventure 2 tire has been engineered to reduce noise, improve stability and build rider confidence with less fatigue, more enjoyment and more adventure.
This new tire integrates Michelin’s advanced innovations:
- Michelin 2CT Technology (dual-compound): durability in the center and maximum grip on the shoulders
- Michelin Reinforced Radial-X Evo & Aramid Shield: stability, comfort and resistance on all terrains
- New tread design: balance between road comfort and traction on loose surfaces
- Michelin Premium Touch Design: a premium visual effect on the sidewalls to optimize the visual profile of Adventure Touring motorcycles.
The Michelin Anakee Adventure 2 tire covers major motorcycles in the segment including, but not limited to: BMW R1250/1300GS, Honda Africa Twin, Yamaha Tenere, Ducati Multistrada, Triumph Tiger, KTM Super Adventure, Suzuki V-Strom, Aprilia Tuareg, Moto Guzzi V85 and Kawasaki Versys.
This launch builds on the Michelin Adventure Touring line-up:
- Michelin Road 6 Tire (100% road)
- Michelin Anakee Road Tire (90% on-road/10% offroad)
- Michelin Anakee Adventure 2 Tire (80% on-road/20% offroad)
- Michelin Anakee Wild Tire (50% on-road/50% offroad)
The launch of the Michelin Anakee Adventure 2 tire forms part of a comprehensive plan to make Michelin a major player in the adventure segment by 2030.
The new Michelin Anakee Adventure 2 tire is now available worldwide through Michelin’s authorized dealer network. For more information, visit michelinman.com/motorcycle.
About Michelin North America, Inc.:
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
* Michelin internal tests in controlled and real-world conditions, compared with the Michelin Anakee Adventure tire.
** Michelin internal tests in controlled and real-world conditions; perceived noise reduction measured trackside
Contact Information
Name: Lauren McClure
Email: lauren.mcclure@michelin.com
Job Title: Michelin Public Relations Manager
National Advertising Division Recommends Lidl Modify or Discontinue Certain Price Comparison Claims

New York, NY – January 12, 2026 – Following a challenge from Ahold Delhaize USA, BBB National Programs’ National Advertising Division recommended that Lidl US, LLC discontinue or modify certain grocery price comparison and “exact same basket” comparison claims.
Ahold and Lidl are grocery retailers. At issue for the National Advertising Division (NAD) were comparative savings claims in print and online advertising, including claims of 25–30% savings and statements that consumers could save specific dollar amounts when shopping at Lidl instead of Ahold’s local grocery brands, including Food Lion, Stop & Shop, and Giant Food.
Stale Pricing Claims
At issue for NAD was whether Lidl’s price comparison claims of 25 – 30% savings or savings of a specific dollar amount were stale because the ads ran weeks or months after the comparisons were made. Because the evidence indicates that prices for at least some of the items had changed by the time the advertisements ran and that Ahold updates its prices weekly, NAD determined that seven days is a reasonable period of time for price comparison claims.
NAD found that Lidl’s disclosure of the date of comparison that appeared in the advertising was not sufficient to dispel the message that consumers could presently save 30% when shopping at Lidl. NAD also found that the disclosure was not always present and was sometimes in a small font and hard to read.
Therefore, NAD recommended that Lidl discontinue the challenged price comparison claims unless the substantiation is based on price checks within seven days of the comparative advertising and accompanied by a clear and conspicuous disclosure of the basis and date of the comparison.
Sale Pricing Claims
NAD also examined Lidl’s comparative pricing claims, which did not account for the discounted prices offered through Ahold’s free loyalty programs. The record showed that the majority of Ahold’s customers receive discounted prices under these programs, and even nonmembers regularly obtain the discounted prices in-store.
NAD concluded that the fact that Lidl’s comparisons did not take loyalty discounts into account is material information that should be disclosed to reduce ambiguity and prevent consumer confusion. Therefore, NAD recommended that Lidl disclose whether the comparison is to the base price or to the discounted loyalty price.
Exact Same Basket Comparison Claims
NAD also examined Lidl’s claims that consumers could save on the “exact same basket.” NAD found that the phrase “exact same basket” expressly communicates that the items being compared are more than merely similar – they are the exact same – and determined consumers would not expect the “exact same” basket to contain items of different brands, quantities, or other material characteristics.
Therefore, NAD recommended that Lidl discontinue its “exact same basket” claims.
In its advertiser statement, Lidl stated they would “implement the National Advertising Division’s recommendations in this matter on a going forward basis as part of the voluntary self-regulatory process.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: media relations
National Advertising Division Finds Certain T-Mobile Claims Supported, Recommends Modifications to Others; T-Mobile to Appeal

New York, NY – January 8, 2026 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by T‑Mobile US, Inc. for its Wireless Communication Services plans and T‑Satellite service, finding that certain claims related to price increases were supported, while recommending that other price‑hike, satellite coverage, and added value claims be modified or discontinued. T-Mobile will appeal the National Advertising Division’s (NAD) decision regarding the challenged claims.
AT&T and T-Mobile are competitors in the wireless telecommunications industry. At issue for NAD was advertising by T-Mobile promoting its new “Experience More” and “Experience Beyond” rate plans that highlighted plan features, the value of features and benefits in its Experience Beyond plan, plan savings versus competitors, and the frequency of its price increases compared to competitors.
Price Hike Claims
In an eight-minute promotional video, T-Mobile claimed that “AT&T and Verizon have announced price increase over price increase a combined ten times in the past two years.” The language “10 price hikes in two years” appeared on the screen under the logos for AT&T and Verizon.
NAD found that the record showed that AT&T did not institute ten price increases and that AT&T and Verizon customers did not together experience ten price increases in the past two years. Accordingly, NAD recommended that T-Mobile discontinue the challenged “10 price hikes” claims.
Because T-Mobile customers experienced at most one price increase during the relevant time period, NAD found that T-Mobile’s claim that it had only one price increase on its talk, text, and data plans in the last ten years was supported.
Satellite Claims
At issue for NAD were claims made in a promotional video and in a T-Mobile press release that “If customers can see the sky, they’re connected [to T‑Satellite]” and “No matter where you are, you will never miss a moment,” as well as implied claims that T‑Satellite provides 100% coverage everywhere or everywhere the sky is visible.
NAD determined that these claims communicated universal coverage and cannot be properly qualified with a disclosure. Accordingly, NAD recommended that T-Mobile discontinue the two express claims and modify its advertising to avoid conveying the implied universal coverage messages.
Added Value Claims
AT&T challenged certain claims related to T-Mobile’s advertising that its “Experience Beyond” plan offers $200 of added value per line and $600 extra value for a family of three.
NAD determined that T-Mobile provided support for its $200 of added value claims, but that the claims did not adequately communicate the basis of the “bargain” that T-Mobile is offering to consumers. NAD determined that T-Mobile did not have a reasonable basis for its $600 of extra value for a family of three claims. NAD recommended that T-Mobile discontinue or modify these claims so that they are genuine, truthful, enumerate the benefits in the main claim or a clear disclosure, and provide consumers with material information about how individual benefits are valued.
Claims that Families Can Save 20%
During the proceeding, T-Mobile informed NAD that it would permanently discontinue certain “families can save 20%” claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued and T-Mobile agreed to comply.
In its advertiser statement, T-Mobile stated while, “it appreciates NAD’s role in preserving the integrity of self-regulation, it respectfully disagrees with and will appeal NAD’s decision.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
Michelin Launches Two New Ranges of Mountain Bike Tires for Enduro and E-Mountain Bikes

- The new Michelin Wild Enduro and Michelin E-Wild Performance Line tires are designed for performance-oriented riding.
- Derived from their Michelin Racing Line counterparts, the new Performance Line tires deliver an excellent balance between performance, grip, robustness and durability.
- The Michelin Wild Enduro and Michelin E-Wild Performance Line tires are now available.
GREENVILLE, S.C. January 7, 2026 — Michelin expands its Mountain Bike tire product portfolio with two new tire ranges for enduro enthusiasts. The Michelin Wild Enduro and E-Wild Performance Line tires are now available in the U.S. and Canada.
“Michelin’s history with cycling for more than 130 years is defined by innovations that continuously shape the future of the sport,” said Brandon Chapel, bicycle brand manager at Michelin North America, Inc. “The new Performance Line tires apply Michelin’s expertise from our global racing DNA and relationships with professional teams to create well-balanced tires that meet the demands of everyday riding.”
Michelin Wild Enduro Performance Line
The Michelin Wild Enduro Performance Line tires were designed for riders looking for the right balance of performance, comfort and reliability. A double ply 33 TPI casing delivers a more gradual rebound and creates a composed ride feel.
A bead-to-bead shield helps protect the sidewalls and provides a high level of overall durability. Pinch Protection technology is designed to limit pinch flats and sidewall tears for added reliability over a variety of terrains.
Magi-X and Gum-X compounds work together to optimize rolling efficiency while maximizing cornering grip when descending. This bi-compound technology offers balance between rolling efficiency, durability and grip, enabling riders to push the limits of themselves and their equipment.
The Wild Enduro Performance Line tires are available in a range of sizes for riders using both 29” and 27.5″ tires, with options for Mixed-Soft (MS), Mixed-Hard (MH) and Rear applications.
Michelin E-Wild Performance Line
The Michelin E-Wild Performance Line tires respond to the unique demands of E-Mountain Bikes where riders will benefit from a tire that has been designed and optimized for everyday riding. The new Performance Line tires apply Michelin’s expertise from its E-Wild Racing Line tires to create a well-balanced tire.
The bi-compound tread plays a key role in balancing grip, rolling efficiency and tire longevity with Michelin Gum-X and Michelin Magi-X technology. Anti-pinch and anti-puncture protection helps to provide full-tire durability, while low-pressure reinforcements allow riders to optimize air pressure to maximize grip.
The Michelin E-Wild Performance Line tires are available in a range of sizes for riders using both 29” and 27.5″ tires in front and rear applications. To learn more, visit michelinman.com/bicycle.
About Michelin North America, Inc.:
Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
Contact Information
Name: Lauren McClure
Email: lauren.mcclure@michelin.com
Job Title: Michelin Public Relations Manager
Following National Advertising Division Challenge, U Beauty Permanently Discontinues Claims for Resurfacing Flash Peel

New York, NY – January 5, 2025 – Following a challenge initiated as part of its routine monitoring program, BBB National Programs’ National Advertising Division reviewed performance claims and testimonials featured in advertising for U Beauty’s Resurfacing Flash Peel.
U Beauty’s mailer and social media included claims and testimonials regarding professional-level results at home in as few as five minutes, clinical-grade exfoliation, and visibly brighter, smoother skin with smaller-looking pores after only one use.
During the inquiry, U Beauty informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued and the advertiser agreed to comply.
In its advertiser statement, U Beauty stated, “it has agreed to comply with NAD’s recommendation.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: media relations
BBB National Programs Watchdogs Find Certain Horizon Brands Ai Baby Monitor Claims and Privacy Practices Supported; Recommends Certain Claims Be Modified

New York, NY – December 22, 2025 – In a joint inquiry, BBB National Programs’ National Advertising Division and Children’s Advertising Review Unit found that ADC Solutions USA, LLC d/b/a Horizon Brands, LLC supported certain claims for its Tiny Traveler Ai Classic Baby Monitor but recommended that other claims be modified or discontinued. In addition, CARU concluded that the product does not violate CARU’s Privacy Guidelines and that COPPA was not triggered.
Horizon Brands sells the Tiny Traveler Ai Classic Baby Monitor, a smart baby monitor that contains two primary parts: a camera, containing an AI Chip produced by a third-party, Kneron, and a monitor, containing a removable SD storage card.
At issue for the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU) were advertising claims and privacy practices for the monitor, including that it is an “AI-Powered Smart Baby Monitor Solution,” offers “Laugh Detection” and “Cry Detection,” provides “Virtual Fence” and “Stand Detection,” and ensures “Secured Local Storage.”
“AI-Powered” Claim
NAD considered whether Horizon Brands had a reasonable basis for its broad claim that the Tiny Traveler Ai Classic Baby Monitor is an “AI-Powered Smart Baby Monitor Solution.”
NAD found the evidence submitted by Horizon Brands regarding the Kneron AI chip and product inspection reports supported the general “AI-Powered” claim.
Emotion Detection Claims
At issue for NAD were claims that the monitor could detect laughing and crying and alert parents. Video demonstrations and internal testing summaries showed laugh detection accuracy averaging around 89% and cry detection accuracy around 78%.
NAD noted that testing was limited in scope and not sufficient to support the emotion detection claims in the context in which they appear. In addition, Horizon Brands explained that the baby monitor has a sensor that allows detection in low-light and night-time environments and that there are certain limitations on the facial detection technology. Specifically, the camera has to be a certain distance away from the infant and the infant must be in the frame for the technology to work.
Therefore, NAD recommended that Horizon Brands clearly and conspicuously disclose the functionality limitations on the baby monitor’s ability to identify emotions.
Motion Detection Claims
NAD reviewed claims about the monitor’s “Virtual Fence” and “Stand Detection.” Horizon Brands provided evidence showing how the technology works, including internal testing showing approximately 90% accuracy for Virtual Fence alerts.
NAD determined that the challenged claims could convey safety assurances to consumers, rather than simply providing information for parents to act on, a message that was not substantiated. Therefore, NAD recommended that Horizon Brands discontinue language that conveys to parents that its baby monitor can “ensure [an infant’s] safety” so that parents can “rest easy.” NAD also recommended that Horizon Brands modify its advertising to clearly and conspicuously disclose the functionality limitations on the baby monitor’s ability to detect motion.
Privacy Practices
CARU reviewed whether the Tiny Traveler Ai Classic Baby Monitor’s privacy practices complied with CARU’s Privacy Guidelines and COPPA. CARU found that processing occurs on-device using the Kneron AI chip, and that video and images are stored only on the monitor’s removable SD card. CARU noted that no data is uploaded to the cloud, the internet, or Horizon Brands’ servers, and infant data is not used for further training or shared with third parties.Therefore, CARU concluded that the product does not violate CARU’s Privacy Guidelines and that COPPA was not triggered.
During the inquiry, Horizon Brands agreed to permanently discontinue the claim “Always Safe, Always Close.” Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued and Horizon Brands agreed to comply.
In its advertiser statement, Horizon Brands stated it will “comply with NAD’s recommendations” and “appreciates the opportunity to participate in NAD and CARU’s review process.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.
About Children’s Advertising Review Unit: The Children’s Advertising Review Unit (CARU), a division of BBB National Programs helps companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising and ensure that, in an online environment, children’s data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
National Advertising Review Board Finds Kendal Nutricare’s Claims on Whole Milk and MFGM in Kendamil Infant Formula Supported

New York, NY – December 16, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has determined that certain claims made by Kendal Nutricare Limited for its Kendamil infant formula products are supported and not misleading.
Kendal Nutricare produces infant formulas under the Kendamil brand. The challenger, Nurture, LLC, a subsidiary of Danone, produces organic infant and toddler products under brands such as Happy Baby and Happy Tot.
Kendal Nutricare was challenged by Nurture before BBB National Programs’ National Advertising Division (NAD). The challenger appealed NAD’s determination (Case #7422) that Kendal could continue to make claims related to its whole milk ingredient in its infant formulas that naturally contains MFGM (milk fat globule membrane) and its association with cognitive development and claims that its formulas do not contain specific oils commonly used in its competitor’s formulas.
The NARB panel agreed with NAD’s conclusion that Kendal’s statements, such as “What we do is grass-fed whole milk and lactose sourced locally from European family farms with naturally present MFGM, with the addition of HMOs, dual prebiotics (GOS & FOS), and plant- based DHA & ARA” and “Whole milk fats are similar to those found in breast milk, with naturally occurring MFGM supporting cognitive development,” are truthful and not misleading. The panel agreed with NAD’s conclusion that the research in the record supports the claim that whole milk as the primary ingredient in infant formula will contain the key ingredient MFGM, which has been shown in studies of breast milk and MFGM-supplemented infant formula to provide cognitive development benefits. The panel agreed with NAD that the advertiser’s express claims do not convey the challenged implied claim that “the naturally occurring MFGM in Kendamil formulas is comparable to that which has been shown to have a positive effect on neurodevelopment.”
The NARB panel also agreed with NAD’s conclusion that Kendal’s claims, such as “Kendamil Organic infant formula combines only the finest quality and sustainably sourced organic ingredients, starting with natural whole milk fats (present with MFGM identified in breast milk and shown to support cognitive development) and lactose from grass-fed cows – replacing palm oil, soy, and corn syrups while creating a naturally creamy formula closer to breast milk and wholesome by nature,” are truthful and not misleading. The panel confirmed that Kendal’s formula contains additive oils like sunflower, rapeseed, and coconut, and that its claims do not imply that all fats in the formula come exclusively from whole milk.
The panel determined that consumers of organic infant formula are relatively sophisticated and discerning and will not misunderstand the information about the Kendamil products provided by the advertiser. Accordingly, the panel agreed with NAD’s conclusion that Kendal had support for its whole milk and MFGM and oil additive claims and that the claims are not misleading.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations