Tag: CE

New York, NY – June 6, 2025 – In a challenge brought by the International Bottled Water Association, BBB National Programs’ National Advertising Division determined that Boxed Water is Better®, which markets and sells purified water in plant-based cartons, provided a reasonable basis for challenged recyclability, tree planting, and certain environmental impact claims.

However, the National Advertising Division (NAD) recommended that Boxed Water is Better modify or discontinue other claims related to renewable materials and sustainable sourcing.

During the proceeding, Boxed Water is Better voluntarily agreed to modify certain environmental comparison claims and permanently discontinue certain comparative environmental claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.

Recyclability Claims

In support of claims that its cartons are “Recyclable” and “100% Recyclable,” Boxed Water is Better explained that each carton of Boxed Water contains only three materials: fiber, aluminum, and plant-based plastic, and 100% of these materials are recyclable.

It was undisputed that 100% of the Boxed Water carton is able to be recycled, provided the facility separates the layers and has the capacity. Therefore, NAD concluded that Boxed Water is Better provided a reasonable basis for its recyclability claims.

Renewable Materials Claims

In support of its “92% plant-based carton” and “our carton is made from 92% renewable materials” claims, Boxed Water is Better explained that the liner film and the cap are 100% plant-based plastic as determined through a mass balance accounting approach (a method to track the sourcing of renewable materials when mixed with non-renewable materials in production even where any individual carton may not physically contain the claimed amount of renewable material).

NAD noted that some consumers may not know of mass balance and instead may reasonably expect the claim to mean that each carton physically contains 92% renewable materials. Therefore, NAD recommended Boxed Water is Better modify these claims to clarify how their calculations are done.

Additionally, NAD recommended that Boxed Water is Better modify the unqualified renewable claim “Explore our renewable packaged option” by disclosing the amount of renewable materials in the cartons, and discontinue the claim “For those times when reusable bottles aren’t an option, our paper-based cartons are the most renewable option in the water aisle” as the evidence was not sufficient to support this superiority claim.

General Environmental Benefit and Sustainability Claims

Given the context in which the challenged claims appear on the Boxed Water is Better website, NAD concluded that many of the Boxed Water is Better carton claims, including “The earth loves our box,” “Better for the Planet,” and “Sustainable” are not unqualified general environmental benefit claims and do not require additional qualification.

However, NAD recommended that Boxed Water is Better modify its “Sustainably sourced” claim by clearly and conspicuously explaining what the claim means.

Life Cycle Analysis Claims

During the challenge, Boxed Water is Better agreed to permanently modify certain claims to make clear that the comparison is to premium plastic bottles, including “Boxed Water is Better,” “Boxed Water is better than plastic,” and “Compared to single-use plastic bottles and canned water, our plant-based cartons have a lower environmental impact throughout their lifecycle.”

In support of these and similar claims, Boxed Water is Better submitted a Life Cycle Analysis comparing the environmental impact of a carton of Boxed Water to a model premium plastic water bottle and a model aluminum can of water. Based on the results, NAD concluded that Boxed Water is Better provided a reasonable basis for its comparative environmental impact claims, including “Boxed Water is better than aluminum.”

Tree-Planting Claims

NAD concluded that Boxed Water is Better’s evidence of the number of trees planted sufficiently supports its claims that it planted 1.5 million trees.

Other Claims

NAD concluded that Boxed Water is Better’s advertising did not reasonably convey the challenged messages that Boxed Water is Better cartons are made with 100% plant-based materials and that the cartons are biodegradable.

The International Bottled Water Association stated that it will request review of NAD’s decision by the National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

In its advertiser statement, Boxed Water is Better stated that it “will follow NAD’s recommendations” and “thanks NAD for its careful analysis.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

A Forgotten Frank Lloyd Wright Design Finds New Life at Motawi Tileworks

A 1927 magazine design by Wright becomes a radiant ceramic art tile, handmade in Ann Arbor

In 1927, Frank Lloyd Wright created a set of twelve illustrations for Liberty magazine, which were rejected for being too radical. The magazine passed, but the designs—dynamic, colorful, and full of life—remained. Nearly a century later, one of them has found new form in ceramic.

Motawi Tileworks has introduced Jewelry Shop Window, the latest addition to its growing Frank Lloyd Wright collection. It brings his stylized depiction of necklaces and adornments into crisp relief—complete with shimmering curves, layered geometry, and a richly off-center composition.

Jewelry Shop Window

This isn’t the first time Motawi has turned to Wright’s unused Liberty designs for inspiration. Jewelry Shop Window joins a family of tiles based on these vibrant graphics, including Frozen Spheres, March Balloons, May Basket, and Saguaro. Together, they reveal a lesser-known side of Wright’s genius—graphic, playful, and perfectly suited to tile.

May Basket

“It’s asymmetrical, a little sparkly, and full of unexpected balance,” says Nawal Motawi, founder and artistic director. “It shouldn’t work, but it does—and that’s somehow totally Wright.”

The 8×8 art tile is crafted using the Cuenca technique, in which raised lines create hundreds of tiny pools that are filled by hand with colorful glazes. This centuries-old process gives each tile its dimension, texture, and luminous depth—echoing the layered richness of Wright’s original graphic vision.

Saguaro

Jewelry Shop Window joins a collection that includes fan favorites like Imperial Peacock and Waterlilies. Motawi’s Wright-inspired tiles aren’t just admired—they’re trusted. They’ve even been used in restoration projects at actual Wright homes, including the Elizabeth and Rollin Furbeck House in Oak Park, Illinois.

All Motawi tiles are handmade in Ann Arbor, Michigan, and designed for individual display or installation in bathrooms, fireplaces, floors, and kitchen backsplashes.

Jewelry Shop Window and the full Frank Lloyd Wright Collection can be found at: motawi.com/collections/art-tile/frank-lloyd-wright

About the Frank Lloyd Wright Foundation

The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to preserving Taliesin and Taliesin West, both UNESCO World Heritage sites, for future generations, and inspiring people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The Foundation continues the Frank Lloyd Wright legacy by broadening access to his ideas, works, and designs—considered more relevant today than in his own time—and provides new pathways for audiences to create beauty and connectedness in their own lives. In 2020, Taliesin West was named among the top 10% percent of attractions worldwide by TripAdvisor. Visit FrankLloydWright.org for more information on tour schedules, cultural and educational experiences and events. To shop the latest Wright- inspired home, design and lifestyle products, visit FrankLloydWrightStore.com.

About Motawi Tileworks

Motawi Tileworks makes bold, handcrafted ceramic tiles in Ann Arbor, Michigan. Founded by Nawal Motawi in 1992, the studio is known for its vibrant glazes, clean design, and tile that celebrates everything from Frank Lloyd Wright to Charley Harper. Motawi art tiles are sold in hundreds of museums and gift shops across North America and its installations and murals have been featured in famous homes, public spaces, and Frank Lloyd Wright house restorations.

Explore more at motawi.com.

Press images and materials: motawi.com/pages/pressinquiries

New York, NY, June 4, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Novo Nordisk Inc. regarding express and implied advertising claims made by Bayview Pharmacy Inc. for its compounded semaglutide products.

Novo Nordisk is a global pharmaceutical company specializing in diabetes care, including insulin and related products, as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk is the sole manufacturer of the only FDA-approved semaglutide medicines: Ozempic® and Wegovy®. Bayview, a compounding pharmacy, marketed five concentrations of compounded semaglutide product for sublingual application for blood-sugar control and weight loss on its website.

Novo Nordisk argued that Bayview’s advertising conveyed misleading messages, including that its compounded “semaglutide” sublingual suspensions are Ozempic® and/or is the same as a generic version of Ozempic®. In addition, Novo Nordisk argued that Bayview makes several misleading superiority claims about the bioavailability of its compounded semaglutide sublingual suspension.

During the inquiry, Bayview informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Bayview stated it “will comply with NAD’s recommendations” and that it “appreciates NAD’s guidance.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

Patent litigation shows a strong resurgence in 2024, with over $4.3 billion in damages awarded and a rebound of more than 20% in case filings, driven largely by increases in design patent lawsuits and ANDA litigation

San Jose, CA — June 3, 2025 — Lex Machina®, a LexisNexis® company, today announced the release of its 2025 Patent Litigation Report, providing comprehensive, data-driven insights into the latest trends shaping U.S. patent litigation.

The report analyzes key activity across federal district and appellate courts, as well as the Patent Trial and Appeal Board (PTAB). It is designed to empower legal professionals with unique, data-driven visibility into patterns involving courts, judges, parties, law firms, and attorneys—critical intelligence for developing informed litigation strategies.

Key findings from the report include:

• More than $4.3 billion in damages were awarded in patent claims in more than 90 cases, a 20% increase over the prior year.
• A rebound of over 20% in patent case filings brought activity back in line with recent historical averages, following a notable drop in 2023. This recovery was largely driven by an increase in filings from non-High-Volume Plaintiffs (non-HVPs), who filed over 16% more patent lawsuits in 2024 compared to the average annual rate from 2017 to 2023.
• A 35% increase in design patent lawsuits from 2023, with over 450 cases filed in 2024, demonstrating sustained growth.
• A 20%+ increase in Abbreviated New Drug Application (ANDA) patent litigation filings from 2023, indicating strong momentum. This marks the third consecutive annual increase, reaffirming ANDA litigation as a key area of focus for pharmaceutical patent litigators following a period of decline.
• The Eastern District of Texas reclaimed its position as the leading venue for patent plaintiffs. Before the 2017 U.S. Supreme Court decision in T.C. Heartland, it consistently led all district courts in patent case volume. While filings shifted between 2018 and 2022 to the Western District of Texas and the District of Delaware, the Eastern District saw a resurgence in 2024 with over 1,000 new patent lawsuits—more than twice as many as the next closest district, the Northern District of Illinois.

“The Lex Machina Patent Litigation Report provides a comprehensive overview of the current landscape in patent litigation,” said Michael J. Flynn, Partner at Morris, Nichols, Arsht & Tunnell LLP. “It serves as an excellent background summary of annual data, offering a valuable starting point for understanding key trends that help inform our clients’ litigation strategies.”

“Recognizing the inherent complexities of patent litigation, in-house litigation teams and law firms stand to benefit significantly from leveraging Legal Analytics to craft their legal strategies,” said Di Rivera, patent legal data expert at Lex Machina and editor of the report. “This edition of the Patent Litigation Report demonstrates how Legal Analytics provides legal teams with comprehensive, actionable intelligence on the current patent litigation landscape, empowering them to effectively assess case proceedings and advise their clients.”

The Lex Machina Legal Analytics® platform equips litigation professionals to win more cases and attract more business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina uniquely supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify prospective clients, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.

To request a copy of the report, visit https://www.lexisnexis.com/en-us/products/lex-machina/reports.page.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About Lex Machina

Lex Machina fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, enabling them to win cases and close business.

Lex Machina was named one of Forbes’ Best Workplaces in the Bay Area in 2024, Winner of the “Media Excellence Award” for Analytics/Big Data 2024, “Great Places to Work” (2023-2024), one of “Legal Tech’s Most Promising Solution Providers” (CIO Review Awards 2022), “Greater Bay Area Top Workplaces 2022” (The San Francisco Chronicle Top Workplaces in the Bay Area 2022), “Legal Tech Company of the Year 2021″ (CIO Review, 2021), “2021 Legal Technology Trailblazer” (National Law Journal Trailblazer Awards, 2021), and Winner of the “Media Excellence” Award for Analytics/Big Data (13th Annual Media Excellence Award, 2021). Based in Silicon Valley, Lex Machina is part of LexisNexis, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit www.lexmachina.com.

Media Contact Venture PR

lexmachina@venturepr.co

Contact Information

Name: Candice Stokes
Email: lexmachina@venturepr.co
Job Title: Account Manager

New York, NY, June 3, 2025 — BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company concerning claims made by Hormone Fitness for its compounded tirzepatide medication.

The inquiry concerned express and implied claims by Hormone Fitness about the benefits, efficacy and safety of its compounded tirzepatide with B12, including assertions of FDA approval, enhanced weight loss, reduced side effects, and superiority over tirzepatide alone.

During the inquiry, Hormone Fitness informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Hormone Fitness stated, “We are committed to maintaining clear, responsible, and compliant communication in all of our advertising and public materials.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, June 3, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company regarding express and implied advertising claims made by Striker Pharmacy, LLC concerning the benefits, efficacy, and safety of its compounded tirzepatide medication.

The challenged health-related claims, regarding the benefits, efficacy, and safety of Striker Pharmacy’s compounded tirzepatide medication, appeared on Striker Pharmacy’s website and Instagram pages.

During the inquiry, Striker Pharmacy informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

GREENVILLE, S.C., June 03, 2025 – Reliability on the road starts with a tire as tough and driven as the people behind the wheel.

Working fleets are facing more challenges than ever. Growing maintenance costs, challenging working conditions, reducing downtime, and emphasizing driver safety are all factors that must be considered for today’s workforce.

Michelin accelerates the future of commercial driving with the debut of the all-new Agilis® CrossClimate 2, built for relentless reliability and peak performance. From heavy loads to harsh weather, Michelin’s newest all-weather commercial tire keeps business moving with long-lasting performance.

“Michelin recognizes the dedication of the workforce that keeps life in motion, and we’ve created a tire that works just as hard,” said Pierluigi Cumo, VP of B2B Marketing at Michelin North America, Inc. “To deliver every job on schedule, customers need a tire forged with the same strength and resolve as the dedicated individuals whose drive fuels the community they serve. They are the few who drive the many.”

With Michelin’s CurbGard^® technology, the Michelin Agilis^® CrossClimate 2 tire has 70% more sidewall rubber than the Firestone^® Transforce HT2 tire to defend against curb damage[1]. Designed to maximize fleet uptime and control costs, the Michelin Agilis^® CrossClimate 2 tire delivers 35% more mileage than the Firestone^® Transforce HT3 tire.[2] The Michelin Agilis^® CrossClimate 2 tire also provides 35% better snow traction than the Goodyear^® Wrangler Workhorse HT tire.[3] Finally, Michelin’s SipeLock technology features hundreds of biting edges in the tread to help  boost traction for control in challenging conditions, all while backed by the Agilis’ 20% more miles and 60-day satisfaction guarantees[4].

“The Michelin Agilis^® CrossClimate 2 tire is the equivalent of rolling up your sleeves and powering through a job. It doesn’t take breaks, and it doesn’t back down,” said Cumo. “From the job site to the highway, this tire doesn’t flinch. The Agilis^® CrossClimate 2 tire approaches every task with the precision and pride of a master craftsman.”

To meet market demands, Michelin will release the Agilis^® CrossClimate 2 tire in 18 sizes, covering 90%+ of the Commercial Light Truck market, with more sizes planned to be made available in October 2025. For more information on the Michelin Agilis^® CrossClimate 2 tire, please visit our website.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

[1] Based on measurements of the sidewall material thickness between the casing ply and the exterior face of the tire for the Michelin Agilis CrossClimate 2 tire and Firestone® Transforce HT2 tire, all LT225/75R16 size.

[2] Based on an internal treadwear test using tires in size LT225/75R16 on 2023 Ram Promaster vans loaded to 6,800lbs / 3,100kg, Michelin Agilis CrossClimate 2 tire versus the Firestone® Transforce HT3 tire.  Actual on-road results may vary.

[3] Based on third-party snow traction test using ASTM Test Method F1805 on LT225/75R16 tire size, Michelin Agilis CrossClimate 2 tire versus the Goodyear® Wrangler Workhorse HT tire. Actual on-road results may vary. 

[4] Terms & Conditions: * If you’re not 100% satisfied with your new tires, just bring the tires and original sales receipt back to the place where you bought the tires within 60 days of your purchase, and we will gladly exchange them for a new set of tires of equal or lesser value. Certain conditions and limitations apply. See the Michelin Owner’s Manual for complete description and details. **If the Michelin Agilis products do not provide 20% more mileage performance than your current light truck or medium-duty truck tires, we’ll make up the difference of your acquisition price per tire. See the Agilis Family Guarantee page, business.michelinman.com/agilis-family-satisfaction-guarantees, for the full terms and conditions.

McLean, VA – May 28, 2025 – The FedEx Corporation has collaborated with BBB National Programs’ Digital Advertising Accountability Program (DAAP) to enhance its privacy disclosures on FedEx.com, FedEx mobile applications, ShopRunner.com, and ShopRunner mobile applications to follow the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA).

FedEx is a company best known for its transportation, e-commerce, and shipping services. FedEx publishes the fedex.com website, as well as the iOS and Android FedEx mobile applications.

ShopRunner is an e-commerce platform acquired by FedEx in 2020 that connects millions of consumers to over 100 brands. ShopRunner publishes the shoprunner.com website, as well as the iOS and Android ShopRunner mobile applications. 

DAA’s Self-Regulatory Principles for OBA apply to entities engaged in interest-based advertising (IBA) to help ensure they adhere to consumer data privacy best practices. The OBA Principles were developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the internet. DAAP monitors the digital marketplace for compliance with the DAA’s OBA Principles.

The DAA Principles require websites and apps to provide a distinct link (known as enhanced notice) taking users directly to a notice that explains the IBA occurring on the site, provides a method for users to opt out of third-party IBA, and states that the company adheres to the DAA Principles.

When DAAP examined the FedEx website, the site had a footer labeled “Privacy & Security” that directed users to the top of FedEx’s privacy policy, which contained information about IBA scattered in several sections. Similarly, the ShopRunner website had a footer link labeled “Policies” that directed users to ShopRunner’s privacy policy, which likewise had scattered information about its IBA practices.

Neither site had the separate, distinct, and clearly labeled link directing users to an IBA disclosure with a method to opt out of third-party IBA or the required statement of the company’s adherence to the DAA Principles.

On the FedEx and ShopRunner mobile applications, DAAP identified the same issue as with the websites. Data collection by third-party companies known to engage in IBA was found, but enhanced notice was not present.

In response to DAAP’s inquiry, FedEx and ShopRunner each conducted a detailed review of their compliance with DAA Principles and worked to find comprehensive solutions to each issue. FedEx and ShopRunner collaborated with DAAP on the following:

• Enhanced Notice IBA Data Collection
  • FedEx added a website footer link titled “Ad Choices” and updated its Trust Center to prominently display the following sentence: “Learn more about Interest-based Advertising and your Ad Choices.” Each now links users to Section 7 of the privacy policy, titled “Does FedEx use Cookies and Interest-Based Advertising?” and complies with the DAA Principles.
  • ShopRunner added a website footer link titled “Interest based ads” that takes users directly to the IBA section of the privacy policy, in compliance with DAA Principles.

 

• Mobile Data Cross-App Data Collection Compliance
  • FedEx made significant changes to ensure IBA disclosures were accessible to users in places prescribed by the DAA’s Mobile Guidance, including adding privacy policy links that direct users to the top of FedEx’s Trust Center to FedEx’s iOS and Android app store listings.
  • ShopRunner made considerable changes to its mobile apps to ensure IBA disclosures were accessible to users in places prescribed by the DAA’s Mobile Guidance, including adding privacy policy links that direct users to the IBA section of ShopRunner’s privacy policy webpage to ShopRunner’s iOS and Android app store listings.

 

• Strengthening IBA Sections of FedEx and ShopRunner’s Privacy Policies
  • FedEx and ShopRunner worked with DAAP to update their respective privacy policy sections on IBA, so that any scattered references to IBA across the privacy policy are now consolidated under the same section, making it easier for consumers to read and understand. The sections now include all elements of DAA enhanced notice together, namely 1) a description of IBA practices, including how data can be shared with third parties for IBA, as well as web tracking technologies used on the respective company’s digital properties, (2) a link to, and description of, industry-developed IBA opt-out tools, and (3) a statement of adherence to the DAA Principles.

In their combined company statement, FedEx and ShopRunner stated they “are committed to delivering a seamless online experience, grounded in the core principles of privacy, transparency, and customer trust.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DAAP decisions, visit the DAAP Decisions and Guidance webpage. 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.

New York, NY – May 27, 2025 – In a BBB National Programs National Advertising Division challenge brought by Prenuvo, Inc., Ezra AI Inc. voluntarily discontinued comparative advertising claims for its Medical Service: Full Body MRI.

Prenuvo and Ezra are competitors in whole-body medical MRI scans. Prenuvo challenged claims on Ezra’s website comparing the services offered by Ezra to those offered by Prenuvo, arguing that Ezra’s advertising misleadingly conveyed the unsupported message that Ezra’s services are superior to those offered by Prenuvo.

During the challenge, Ezra voluntarily permanently discontinued all of the challenged claims. The voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued. 

In its advertiser statement, Ezra stated it “agrees to comply with NAD’s recommendations, which were voluntarily undertaken by Ezra.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business. 

Industry veteran joins rEvolution to spearhead global integrated marketing and communications campaigns bringing over 16 years of marketing leadership across sports, CPG, and entertainment sectors

CHICAGO, IL — May 27, 2025 – rEvolution, the global leader in sports marketing, is proud to announce the appointment of Brian Gabriel as its new Vice President of Marketing Communications (VP, Marcom). With over 16 years of public relations and integrated marketing experience across global consumer, sports, and entertainment brands, Brian joins rEvolution with a proven track record of driving transformative growth and leading award-winning campaigns that delivered demonstrable results with significant cultural relevance.

Brian will be responsible for strategic development and execution of integrated marketing and communications campaigns that drive brand awareness, engagement, and business results for rEvolution’s clients.

“Brian brings extensive leadership experience to the marketing communications role,” said Linden White, EVP Account Management and Integrated Services at rEvolution. “His strategic mindset, collaborative leadership style, and history of delivering exceptional results for some of the world’s biggest brands make him the ideal candidate to guide our Marketing Communications team and elevate the agency’s presence in the sports marketing space.”

Brian brings a wealth of relevant experience to the role. Most recently, he served as Senior Vice President, Client Experience – CPG and Sports at Weber Shandwick Worldwide, where he led high-impact campaigns including the Pop-Tarts Bowl and Cheez-It Citrus Bowl. He also led strategic communications for key title sponsors of PGA TOUR and PGA TOUR Champions events, as well as the 43rd Ryder Cup, contributing to record-breaking attendance.

Brian’s work has been recognized globally, earning the 2024 Cannes Lions Grand Prix, 2024 Sports Business Awards – Brand Activation of the Year, and Clio Grand Awards, a testament to his ability to create culturally significant and business-driven campaigns.

“Joining rEvolution is an incredible opportunity to be at the forefront of storytelling and innovation in the sports marketing world,” said Brian Gabriel. “This agency’s deep-rooted passion for sport, impressive client roster, and commitment to creative excellence aligns perfectly with my vision for integrated communications. I’m excited to help drive the next chapter of growth—for our clients and for the agency.”

About rEvolution

rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.