
New York, NY – July 21, 2026 – In a Fast-Track Swift challenge brought by Human Power of N Company (Humann), BBB National Programs’ National Advertising Division found that Force Factor Brands LLC substantiated its claims that Total Beets® is “America’s #1 Best-Selling Beets Brand,” the “#1 Best Selling Beets Brand in America,” and the “#1 Beets Brand in America” based on unit sales data. However, the National Advertising Division (NAD) recommended that Force Factor modify the claim “#1 Beets Brand in America” to disclose that the ranking is based on total unit sales.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases before NAD.
Human and Force Factor market competing dietary supplements that incorporate beet root powder. Humann challenged #1 claims in Force Factor’s advertising for its Total Beets® line of beet-based dietary supplements. The challenged claims appear on product packaging, Force Factor’s website, Amazon.com, and in television and social media advertising.
Humann argued that the claims were unsupported, asserting that dollar sales—not unit sales—are the appropriate measure of marketplace leadership and that its brand leads on that basis. Force Factor responded that unit sales are the proper metric because the claims convey that its products are purchased more frequently and submitted current sales data to support its position.
NAD noted that “#1” claims are highly influential and typically communicate that a product is purchased more often than competitors. Consistent with its precedent, NAD determined that unit sales are generally the appropriate metric for substantiating such claims. NAD found that the record did not demonstrate that differences in product form, size, or pricing made unit sales an unreliable measure in this case.
Accordingly, NAD concluded that Force Factor had a reasonable basis for the claims “America’s #1 Best-Selling Beets Brand,” the “#1 Best Selling Beets Brand in America,” and the “#1 Beets Brand in America” with current data on total unit sales.
With respect to the claim “#1 Beets Brand in America,” NAD recommended that Force Factor modify the claim to disclose that the “#1” ranking is based on total unit sales.
In its advertiser statement, Force Factor stated that it “will comply with NAD’s recommendation.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
National Advertising Division Determines Vacation, Inc. “World’s Best-Smelling Sunscreen” Claim is Puffery; Recommends Website Claim be Modified

New York, NY – July 20, 2026 – In a challenge brought by Beiersdorf, Inc., BBB National Programs’ National Advertising Division determined that, when presented by itself, Vacation, Inc.’s “World’s Best-Smelling Sunscreen” claim is puffery, but in another context recommended the claim be modified.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases before NAD.
Beiersdorf and Vacation sell competing sunscreen products. Beiersdorf argued Vacation cannot support its “World’s Best-Smelling Sunscreen” claim, while Vacation argued that the claim is puffery. The claim appears on product labels, in retail signage, social media, and Vacation’s website.
Given the subjective nature of the claim and the exaggerated characterization of the product’s smell, NAD found that reasonable consumers are unlikely to view the claim when presented by itself, as objective requiring substantiation. NAD concluded that the claim “World’s Best-Smelling Sunscreen,” when appearing alone on retail signage and the product label, was puffery.
NAD reached a different conclusion with respect to the website claim. The claim appears in quotation marks and is displayed immediately above five stars, with “4.8/5.0” and “13,457 Reviews” immediately below. NAD determined that, in this context, consumers may take away the message that the claim is more than puffery and relies on reviews as substantiation for a claim of preference.
Therefore, NAD recommended that Vacation modify its advertising to avoid conveying the message that the “World’s Best-Smelling Sunscreen” is substantiated by the reviews.
During the proceeding, Vacation voluntarily modified an “award-winning” claim. The modified claim will be treated, for compliance purposes, as if NAD recommended it be modified.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
National Advertising Division Finds Certain PetIQ Claims Supported; Recommends Other Comparative Claims Be Modified or Discontinued

New York, NY – July 16, 2026 – Following a challenge brought by Elanco Animal Health Incorporated, BBB National Programs’ National Advertising Division determined that PetIQ, LLC provided a reasonable basis for its vet-recommended active-ingredient claims for its PetArmor® Extend Flea & Tick Collar. However, the National Advertising Division (NAD) recommended that PetIQ modify or discontinue certain claims regarding market leadership, brand growth, consumer trust, comparative performance, and product attributes.
PetIQ and Elanco compete in the market for pet flea-and-tick prevention products. Elanco markets Seresto and PetIQ markets PetArmor Extend, which each contain the active ingredients imidacloprid and flumethrin.
Elanco challenged PetIQ’s brand-superiority and vet-recommended ingredient claims for its PetArmor flea and tick lineup, including assertions that PetArmor Extend is made with the “#1 vet-recommended” active ingredients, alongside claims that PetIQ is the “#1 brand in total solutions” and the “#1 fastest-growing brand” in the category.
NAD determined that PetIQ provided a reasonable basis for its vet-recommended active-ingredient claims, finding that PetIQ’s survey evidence supported the message that veterinarians recommend the imidacloprid and flumethrin active-ingredient combination more than other flea-and-tick collar active-ingredient combinations.
However, NAD determined that PetIQ did not provide adequate support for the broad market-leadership message conveyed by its “#1 Brand in Total Flea & Tick Solutions” claim or the unqualified growth message conveyed by its “#1 Fastest Growing Flea & Tick Brand” claim.
Therefore, NAD recommended that the challenged “#1 Brand” and “#1 Fastest Growing” claims be discontinued or modified to avoid conveying unsupported market leadership and growth messages.
Additionally, NAD recommended that PetIQ discontinue or modify its challenged “trusted by millions,” duration, comparative performance, and product attribute claims to avoid conveying unsupported messages.
In its advertiser statement, PetIQ stated it “agrees to comply with its decision.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
Latest Report from Enterval Confirms Students and Families are Successfully Managing Their Private Student Loans – Private Student Loan Market Prepared for Federal Loan Changes

Private Student Loan Market Prepared for Federal Loan Changes
Las Vegas, NV – July 15, 2026 – Enterval Analytics, LLC, a prominent student loan analytics firm, has published the 26th edition of its semi-annual Private Student Loan Report. This report provides an in-depth analysis of private student lending trends across the United States. The latest findings reaffirm a decade-long trend of students and families successfully managing their private student loans.
Private student loans are fully underwritten to assess creditworthiness and ability to repay, and 100% are certified by school. As of Q1 2026, early-stage delinquencies, late-stage delinquencies, and gross charge-offs stand at 3.31%, 1.62%, and 2.92%; while the three-year rolling averages stand at 3.26%, 1.64% and 2.67%, respectively.
“Consistent private student loan market performance confirms lenders are well positioned to respond to the needs of families and students as they navigate changes to federal student loan programs,” said John Falb, CEO at Enterval. “Lenders continue to develop new products tailored to the evolving needs of undergraduate and graduate students, leveraging innovation to deliver flexible, student-centered options that expand access while preserving the strong credit discipline that has characterized the private student loan market.”
Based on the latest federal student loan data, approximately 92.55% of student loans are made and managed by the federal government, while the remaining 7.45% of the student loan market as of Q1 2026 are private student loans. Private student loan originations for the first three quarters of AY 2025-2026 are up about 3.61% to a total of $10.04B. Graduate level programs make up 10.72% of the private student loans made during this same period.
This report reflects approximately 78% of the active in-school private student loan lender market in the United States including contributions from Citizens Bank, N.A., Navient, Sallie Mae Bank, and College Ave, as well as, SoFi, Granite Edvance, Higher Education Servicing Corporation, InvestEd, KHELSC, Oklahoma Higher Education Loan Program, PHEAA, RISLA, South Carolina Student Loan, and VSAC.
For a detailed analysis, the full report is available at https://www.enterval.com/#reports.
About Enterval
Enterval Analytics was formed to provide industry leading research, tools, and insights for the private student loan market. With a dedicated team of seasoned professionals, with specialized experience in data analysis, finance, student loan portfolio management, higher education policy, public and government relations – Enterval is uniquely positioned to deliver reporting and software tool solutions focused on the higher education space. For more information about Enterval, visit www.enterval.com
Press Contact
John Falb, CEO
Angela Savage, Director of Customer Relations
Contact Information
Name: Angela Savage
Email: asavage@enterval.com
Job Title: Director of Customer Relations
National Advertising Division Recommends Rational 360 Modify or Discontinue Claims Overstating Role of Pinpoint Targeting’s Proprietary Technology

New York, NY – July 14, 2026 – In a Fast-Track SWIFT challenge brought by Project Applecart LLC, BBB National Programs’ National Advertising Division recommended that Rational 360, Inc. subsidiary, Pinpoint Targeting, modify or discontinue challenged claims that Pinpoint Targeting’s technology “found” individuals on LinkedIn.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases before the National Advertising Division (NAD).
Applecart and Pinpoint Targeting offer competing marketing technology and services to those who wish to reach business and policy decision makers. At issue for NAD were whether claims in a LinkedIn advertising campaign, including “We Told You Pinpoint Targeting Could Find You. It Just Did. It Can Find Your Decisionmakers Too,” convey that Pinpoint Targeting’s proprietary technology was used to identify and reach specific individuals versus routine behavioral advertising reliant on LinkedIn’s features.
NAD determined that one reasonable takeaway from the advertisement is that Pinpoint Targeting’s proprietary technology played a primary role in placing the ad before the recipient. The ad directly addresses the recipient and presents its appearance as a demonstration of Pinpoint Targeting’s capabilities. NAD further noted that the shift in phrasing from “we” to “it” reinforces the message that a specific technology was responsible for locating the individual.
In the context of an ad presented as a demonstration of Pinpoint Targeting’s capabilities, NAD concluded that reasonable consumers may take away that Pinpoint Targeting’s technology was more involved in placing the ad than supported by the record.
Accordingly, NAD recommended that Pinpoint Targeting modify or discontinue the challenged advertising to avoid conveying a message that overstates the extent to which Pinpoint Targeting’s proprietary technology was used to target and find specific individuals on LinkedIn.
In its advertiser statement, Pinpoint Technology stated that although it disagrees with NAD’s decision, it “will comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
National Advertising Division Recommends AceJan Discontinue Certain Efficacy Claims for its HOCl Generator

New York, NY – July 8, 2026 – Following a challenge brought by Professional Disposables International, Inc. (PDI), BBB National Programs’ National Advertising Division recommended that AceJan Capital LLC discontinue certain express and implied claims regarding the efficacy of its hypochlorous acid (HOCl) on-site generator and modify its advertising to avoid conveying unsupported efficacy messages.
PDI and AceJan compete in the market for disinfection products sold to hospitals and healthcare facilities. PDI markets EPA-registered surface disinfectants and AceJan markets an on-site HOCl generator sold under names including the Medama HOCl Generator and AceJan Capital HOCl. The generator uses water, salt, and electricity to produce HOCl on-site for use in healthcare facilities, and AceJan places and supports the generator in hospitals.
PDI challenged claims that AceJan’s HOCl solution kills C. diff., a serious healthcare-associated pathogen, in five minutes, including label claims such as “5 Minute C. diff contact Time” and “For Clostridium difficile (C. diff.), a 5-minute contact time on a pre-cleaned surface is required.”
In support of its claims, AceJan relied on a laboratory study that it argued demonstrated the efficacy of HOCl generated by its system against C. diff. spores on hard, non-porous surfaces and submitted generator monitoring data intended to demonstrate consistency in the HOCl solution produced by its system.
Although the National Advertising Division (NAD) recognized that the submitted study included several indicia of reliability, NAD determined that AceJan did not provide competent and reliable scientific evidence sufficient to support claims that the HOCl Generator produces a solution that kills C. diff. spores in five minutes. NAD found that the record did not demonstrate that the spore preparation and qualification were sufficiently rigorous or that the laboratory results and generator monitoring data adequately supported the challenged five-minute efficacy claim under ordinary use conditions.
Accordingly, NAD recommended that AceJan discontinue the challenged five-minute C. diff. claims and modify its advertising to avoid conveying the unsupported message that the HOCl Generator produces a hypochlorous acid solution that kills C. diff. in five minutes.
During the proceeding, AceJan voluntarily agreed to permanently discontinue certain challenged express claims related to its EPA registration and EPA-related disinfectant efficacy. NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, AceJan stated that “although AceJan respectfully disagrees with NAD’s conclusion,” it will “comply with NAD’s decision.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for
Contact Information
Name: Jennie Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
Lexis+ with Protégé is Now Purpose-Built AI for In-House Legal and Compliance Teams

New AI capabilities automate routine legal work and enable in-house teams to focus on strategic advisory, risk mitigation, and business collaboration
NEW YORK, July 8, 2026 — LexisNexis® Legal & Professional today announced private, secure, authoritative legal AI designed specifically for in-house legal and compliance teams, available in Lexis+® with Protégé
. The fully integrated platform powers the use of AI in the day-to-day experiences for in-house attorneys, paralegals, legal operations professionals, and compliance officers – freeing them to focus their time on higher-value activities such as advising the business, proactively mitigating risk, and collaborating more effectively across the organization.
“In-house teams operate under unique pressures that cut across legal and business demands – they need to move at pace with evolving market factors, drive legal results that stay ahead of their businesses, and manage risk across an entire organization,” said Sean Fitzpatrick, CEO, LexisNexis Legal. “Lexis+ with Protégé is now enhanced in direct response to what our in-house customers told us they needed, and this is just the beginning. We’re continuously adding capabilities as our proprietary AI technology unlocks next-level legal work quality and value gains for customers.”
The platform is designed for flexibility, allowing customers to configure it around their core use cases – whether drafting, contracting, compliance monitoring, or workflow automation. It also includes more than 100 pre-built workflows and over 50 skills developed by LexisNexis, including integration of Anthropic’s Claude legal plugin suite, all grounded in the company’s essential content repository of more than 200 billion documents and records. When applicable, outputs remain Shepardized
and source-cited, and users can add premium services such as StateNet® for compliance coverage and Lex Machina® for litigation intelligence.
“In-house legal teams have historically been underserved by legal technology built to the lowest common denominator or with law firms in mind, which often left in-house teams wanting more,” said Robb Hern, GM of Corporate Legal at LexisNexis. “Those days are over. By combining our content depth with purpose-built AI workflows, we can help in-house teams work smarter, reduce risk, and demonstrate greater value to their internal business partners.”
New in-house capabilities in Lexis+ with Protégé are available immediately. To learn more, visit: https://legal.lexisnexis.com/Protege_In-House
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Anuj Baveja
Email: anuj.baveja@lexisnexis.com
Job Title: Director of Communications
Lexis+ for Government Becomes the First Legal Research Solution to Achieve FedRAMP® Certified Status

Milestone reflects LexisNexis’s leadership in delivering secure, compliant, cloud-based legal technology to U.S. government agencies
NEW YORK, July 7, 2026 — LexisNexis® Legal & Professional today announced that Lexis+® for Government has become the first legal research solution to achieve FedRAMP® Certified status, providing government legal professionals with a trusted platform that meets the highest standards of security for sensitive legal work.
Federal Risk and Authorization Management Program (FedRAMP) provides the U.S. government’s standardized approach to security assessment, authorization, and continuous monitoring for cloud products and services. It has become the gold standard for evaluating and authorizing cloud services that process unclassified federal information. FedRAMP compliance is particularly important for government legal departments, which routinely manage sensitive information, confidential legal matters, and personally identifiable information.
“Lexis+ for Government is the only legal research solution to achieve FedRAMP Certified status and reflects our commitment to delivering trusted legal technology solutions that meet the federal government’s rigorous security, assessment, and continuous monitoring requirements,” said Sean Fitzpatrick, CEO, LexisNexis Legal. “We are grateful to the Department of Veterans Affairs, Office of General Counsel, for its sponsorship and support on this important milestone and value the opportunity to partner with them to help government legal professionals access authoritative legal intelligence and work efficiently, maintaining confidence that sensitive information is protected.”
LexisNexis provides a broad portfolio of legal technology solutions that support federal government agencies. As part of its initial FedRAMP scope, Lexis+ for Government includes a comprehensive research experience with access to primary and secondary law, Shepard’s® citation validation, document analysis, and folders capabilities, enabling attorneys to securely upload documents, organize work product, and collaborate within a trusted environment. LexisNexis plans to expand the FedRAMP-certified capabilities of Lexis+ for Government over the coming months, including AI-powered functionality.
Lexis+ for Government is listed in the FedRAMP Marketplace, the federal government’s official repository of cloud service offerings that have achieved FedRAMP designations.
To learn more about Lexis+ for Government, visit: www.lexisnexis.com/lexisplusgov.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Anuj Baveja
Email: anuj.baveja@lexisnexis.com
Job Title: Director of Communications
National Advertising Division Finds Certain Harry’s Plus Razor Claims Supported

New York, NY – July 7, 2026 – In a challenge brought by The Gillette Company, BBB National Programs’ National Advertising Division found that Mammoth Brands, Inc. (Harry’s) provided a reasonable basis for certain claims for its Harry’s Plus razors.
Gillette and Harry’s compete in the refillable five-blade cartridge razor market. At issue for the National Advertising Division (NAD) were express and implied claims made by Harry’s in advertising for its Harry’s Plus razors, including claims related to a consumer survey, pricing comparisons, and patents.
NAD concluded that the challenged claims, including “70% of Gillette users said they would shave with Harry’s Plus,” “80% of Gillette users like the feeling of Harry’s Plus,” and “4 out of 5 Gillette users like the feeling of Harry’s Plus,” did not reasonably convey the implied comparative message that the great majority of Gillette users like Harry’s Plus as much as Gillette Fusion5 or Gillette more generally. NAD also determined that Harry’s evidence was sufficiently reliable to support the challenged claims.
NAD also examined Harry’s pricing claims, including claims comparing Harry’s Original and Harry’s Plus 8-count refills to Gillette Fusion5 ProGlide refills, as well as related “Stop Getting Ripped Off” claims. NAD found the pricing comparison claims supported and determined that the related challenged language, while somewhat hyperbolic, was not false or misleading.
During the proceeding, Harry’s agreed to modify certain other pricing claims to include a disclosure of shipping fees. NAD will treat the modified claims, for compliance purposes, as though NAD recommended the modifications and Harry’s agreed to comply.
In addition, NAD determined Harry’s supported its patent-related claim that “Big Razor has taken out countless patents on razor designs to limit customers’ choices. The good news is that patents expire. And they did. [Harry’s founders] could finally achieve the holy grail of shaving.” NAD concluded that the challenged video did not reasonably convey the implied message that Harry’s can—and has—copied all of Gillette’s razor technology to produce a razor of equal caliber.
During the inquiry, Harry’s informed NAD that it had permanently discontinued the claim “81% of guys liked [Harry’s Plus] more than Fusion5”/“81% of guys prefer Harry’s Plus to Gillette.” NAD will treat the discontinued claim, for compliance purposes, as though NAD recommended it be discontinued.
In its advertiser statement, Harry’s stated that it “supports the self-regulatory process and thanks NAD for its time and careful consideration.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
General Availability of Lexis+ with Protégé in Canada Sets New Standard for Automating Legal Work with Easy-to-Use, Authoritative AI Workflows

Grounded in citable authority, Lexis+ with Protégé delivers the most integrated and intuitive legal AI platform to support complex legal work, custom workflow design, and broader AI tasks
TORONTO, JUNE 17, 2026 – LexisNexis® Legal & Professional, a global leader in legal information, analytics, and AI-powered legal workflow solutions, today announced the general availability of Lexis+® with Protégé
, delivering purpose-built, end-to-end legal AI workflows with a new user interface designed to make trusted legal work possible with one prompt. Building on the authoritative agentic AI capabilities already available via Lexis+ AI
– including conversational research, personalized legal drafting, document upload, summarization, and analysis – legal professionals can now automate more of their work using Lexis+ with Protégé, our new, integrated flagship platform that replaces Lexis+ AI. Customers can ask any legal question using a single, conversational prompt box, and seamlessly access several pre-built workflow capabilities. As with Lexis+ AI before it, Lexis+ with Protégé lets users securely work with their own documents, authoritative LexisNexis Canada content, and leading general AI models while reducing the risks associated with switching between multiple AI tools.
“Canadian legal professionals are under real pressure to do more with less, and they need tools that actually reflect how legal work gets done,” said Sam Puchala, President and General Manager of LexisNexis Canada. “Lexis+ with Protégé brings together comprehensive legal content and verifiable, citable sources in a secure environment. It is designed specifically for legal practice, not adapted from general-purpose AI, which means teams can work through matters from start to finish and trust that what they are producing is consistent and defensible.”
New workflow capabilities within Lexis+ with Protégé help legal professionals complete complex work faster, improve consistency across matters, and deliver high-quality results at scale. At general availability, Lexis+ with Protégé supports a broad range of ready-to-run legal workflows backed by LexisNexis Canada content.
Within the new platform, legal professionals can streamline and automate high-quality work by using:
- Pre-built workflows for litigation, transactional work, and everyday legal tasks, powered by LexisNexis-enhanced and secure general AI models from Anthropic and OpenAI. Examples include drafting a motion; generating lease agreements; creating transactional documents or clauses; and summarizing interviews.
Additionally, the company is rolling out a white glove service that helps organizations get the most out of Lexis+ with Protégé through a high-touch program combining expert guidance with practical support. Specialized workflow teams work directly with customers to identify opportunities for workflow automation and deliver customized training and adoption support based on each firm’s priorities, processes, and use cases.
To learn more about Lexis+ with Protégé visit: www.lexisnexis.com/en-ca/lexis-plus-protege and the AI legal assistant Protégé: www.lexisnexis.com/en-ca/protege.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Lori Harito
Email: lori@boulevardofdreams.ca
Job Title: Publicist
Phone: 1-416-523-9602