McLean, VA – December 20, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Olive Tree People, Inc. to the Federal Trade Commission (FTC) and the California Attorney General’s Office for possible enforcement action. The referral comes after Olive Tree failed to respond to a DSSRC inquiry into earnings claims made on social media by its salesforce members.
DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Olive Tree is a direct selling company that markets a range of natural beauty and wellness products.
The earnings claims at issue in this case include, but are not limited to:
Earnings Claims
- “financial freedom, incredible incentives”
- “
Every sale is Income-side income to full-time income (25-35% commission plus bonuses-weekly and monthly pay)” - “Whether as an additional stream of income
or you want to make this your full time source of income 
the possibilities are endless and available to you!” - “And here’s the deal, my financial freedom is going to look different than your financial freedom. I don’t need millions of dollars to be financially free. I don’t need the fanciest car and the biggest house and the newest things to feel financially free. Financially free for me getting to spend more time with my husband, it means getting to take worldly adventures with my children, it means getting to nourish my family without having to check the bank account first.”
- “I’m so excited and blessed to be a part of this amazing company! In just one month, I earned a trip to Austin, and I truly appreciate all the trust and support from everyone.”
- “In my one year here I have easily earned over 3X the amount I ever earned in all my combined years at my last company
and my team is consistently putting up numbers I only ever dreamed about.”
DSSRC determined that these posts expressly and inaccurately claim that Olive Tree salesforce members can earn significant income, replace previously earned income, achieve financial freedom, and earn free trips.
After multiple attempts, Olive Tree has failed to respond to DSSRC’s inquiry to provide substantiation for the challenged claims. Pursuant to DSSRC Policies and Procedures, Olive Tree has now been referred to the FTC and the California AG Office for possible enforcement action.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
In National Advertising Division Fast-Track SWIFT Challenge, Oral Essentials Voluntarily Modifies “Made in USA” Claims
New York, NY – December 19, 2024 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge, Oral Essentials, Inc. agreed to permanently modify its claim that certain Oral Essentials oral healthcare products are “Made in USA.”
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). GuruNanda and Oral Essentials are competitors in the oral care market.
GuruNanda challenged Oral Essentials’ claim that its Lumineux products, including its mouthwashes and toothpastes, were marketed as “Made in USA” across packaging, online, and other marketing materials when the products include ingredients that come from outside the United States.
The Federal Trade Commission’s (FTC) standard for “Made in USA” claims requires that the product and its ingredients or components be “all or virtually all” made and sourced in the U.S.
Oral Essentials stated that it would permanently discontinue the “Made in USA” claim on its products and modify the claim to “Made in USA with US and globally sourced ingredients,” which NAD found to be consistent with the FTC’s Made in USA standard. NAD will treat the permanently discontinued claim, for compliance purposes, as though NAD recommended it be discontinued.
In its advertiser statement, Oral Essentials stated they “appreciate NAD finding the modified claim is consistent with FTC’s Made in USA Standard.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
Children’s Advertising Review Unit Recommends JustPlay Discontinue or Modify Daisy the Yoga Goat Claims
New York, NY – December 19, 2024 – The Children’s Advertising Review Unit (CARU), a division of BBB National Programs, launched an investigation into advertising for Just Play, LLC’s furReal Daisy the Yoga Goat. The investigation, prompted by CARU’s routine monitoring activities, seeks to determine if the toy’s product packaging and commercial advertisements comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
The Daisy the Yoga Goat toy is a goat plushie with, “super-soft plush gray fur, sparkly green eyes, a cute green head wrap, and lots of personality. The toy goat, “moves her head, swishes her tail, drinks from her play water bottle, and does downward dog and bird yoga poses.”
Of concern to CARU are claims made on the toy’s product packaging and in a 15 second commercial that may:
- Mislead children about what is included in the purchase of Daisy the Yoga Goat.
- Fail to make clear how to activate Daisy the Yoga Goat and use it as shown.
- Mislead children about Daisy the Yoga Goat’s features.
- Misrepresent that Daisy the Yoga Goat could perform in a manner that it cannot.
The CARU Guidelines provide that advertisements should not mislead children about what is included in the initial purchase, including clear disclosure about products shown in an ad that must be purchased separately.
CARU’s Guidelines also require that all material disclosures should be understandable to the children in the intended audience, taking into account their limited vocabularies and level of language skills, and should be easily noticeable and prominent so children are likely to see, hear, and understand them.
One reasonable takeaway message from the visual and audio elements of the advertising is that Daisy the Yoga Goat comes with a yoga mat and a water bottle. A second reasonable takeaway message is that Daisy the Yoga Goat’s movement and reactions are automatic.
CARU did not observe a visual or audio disclosure to make it clear to children that the yoga mat depicted in the advertising and product packaging is not included and determined that the advertisement misleads children about what is included in connection with the initial product purchase.
CARU also observed that the advertisement did not demonstrate how to activate Daisy the Yoga Goat. The advertising features a variety of Daisy the Yoga Goat’s sounds and reactions and shows an arrow that says, “Try Me” pointing towards the pink tag on Daisy the Yoga Goat’s back, which also says, “Try Me.”
The CARU Guidelines require that advertisers demonstrate the performance and use of a product in a way that can be duplicated by a child for whom the product is intended. Throughout the ad, Daisy the Yoga Goat’s movement and reactions are depicted as actions Daisy can independently perform when in reality they need to pet Daisy’s back to recreate scenes from the advertisement.
CARU determined that the advertisement created the misleading impression that the product can perform in a manner that it cannot.
In response to CARU’s recommendations, Just Play promptly removed the original FurReal Daisy the Yoga Goat ad wherever possible and reshot the ad to address CARU’s concerns, including:
- Adding a new segment that both shows and tells the consumer that Daisy needs to be touched to be activated.
- Adding a disclaimer that the yoga mat is not included.
- Ensured that the goat yoga mat is not shown in any of the new segments.
- Added the following verbal disclaimer: ‘yoga mat not included.’”
In its advertiser’s statement, Just Play stated that it “believes the revised advertisement better communicates to consumers how the product functions and what accessories they will receive with purchase.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.
About Children’s Advertising Review Unit: The Children’s Advertising Review Unit (CARU), a division of BBB National Programs and the nation’s first Safe Harbor Program under the Children’s Online Privacy Protection Act (COPPA), helps companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising and ensure that, in an online environment, children’s data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
National Advertising Division Recommends Zuru Modify or Discontinue Certain Claims for its Rascals and Millie Moon Diapers
New York, NY – December 18, 2024 – In a challenge brought by Kimberly-Clark Corporation, BBB National Programs’ National Advertising Division recommended Zuru Edge Limited modify or discontinue certain claims for its Rascals and Millie Moon diaper products.
Kimberly-Clark is the maker of Huggies diapers, and Zuru, a division of the Zuru Group, makes Rascals and Millie Moon diapers. The National Advertising Division (NAD) examined express and implied claims made by Zuru, including the claims “Our #1 Absorbing Diaper,” “World’s Softest Diaper,” and claims made in a series of video demonstrations on social media.
“5 Cups Water” Demonstrations
The “5 Cups Water” demonstrations appeared on TikTok, Instagram, and YouTube and feature influencer moms demonstrating Zuru diapers absorbing five cups of clear or colored water without leaking. A longer version of the video compares the absorption capacity of Zuru diapers to competing brands. NAD determined that the demonstrations were not consumer-relevant because water is not an appropriate proxy for urine and as a result, the demonstrations exaggerated the absorption capabilities of Zuru’s diapers.
Additionally, because the videos tie the demonstrations to the performance consumers can expect in the real world, NAD determined that one message reasonably conveyed by the videos is that Zuru diapers can hold five cups of urine – a message that Zuru’s testing did not support.
NAD therefore recommended that both the monadic and comparative “5 cups water” demonstrations be discontinued, along with the express claim “Holds up to 5 cups of water…unlike other diapers.”
“Our #1 Absorbing Diaper” Claim
The claim “Our #1 absorbing diaper” appears on product packaging for Rascals diapers with a disclosure on the back of the package that reads “Compared to Rascals Product Range.”
NAD determined that the comparison to Rascals product range was misleading because Rascals makes only one diaper. Rascals and Millie Moon diapers are separately branded products, sold in separate outlets, and the packaging does not feature the Zuru name.
NAD further determined that Zuru’s evidence could not support a self-referential claim that Rascals diapers are more absorbent than Zuru’s Millie Moon diapers and recommended that the “Our #1 absorbing diaper” claim be discontinued.
“No Blowouts”/”Goodbye to Blowouts” Claims
The “No blowouts”/ “Goodbye to Blowouts” claims appear in one of the “5 Cups Water”
demonstrations on social media. NAD found that in context the claims reasonably convey the message that Rascals diapers have eliminated the problem of blowouts, a message not supported by Zuru’s testing.
NAD therefore recommended that the claims be discontinued.
“World’s Softest Diaper” Claim
Kimberly-Clark also challenged the superiority claim “world’s softest diaper” that appears in a product demonstration video of Zuru’s Millie Moon diapers and in an article sponsored by Zuru in the blog Motherly. Zuru provided no evidence as to which diapers from each brand is a leader in the global market or that it tested the “softest” diaper in each company’s line of diapers.
NAD therefore recommended that Zuru discontinue the claim that Millie Moon was the “world’s softest diaper.”
Social Media Disclosures
NAD reviewed an influencer post on social media regarding receipt of a Rascals gift box (the “Gift Box for Baby Carlson” post) and determined that the post does not make clear that the influencer is a collaborator with the brand.
NAD therefore recommended that this post be modified to make clear the material connection between Rascals and the influencer.
During the proceeding, Zuru agreed to permanently discontinue certain challenged claims. NAD will treat those claims, for compliance purposes, as if NAD recommended that they be discontinued.
In its advertiser statement, Zuru stated that while it “respectfully disagrees with NAD’s conclusions regarding the challenged claims,” it will “consider NAD’s recommendations for future advertising of Rascals and Millie Moon diapers.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
In National Advertising Division Fast-Track SWIFT Challenge Kreyol Essence Voluntarily Discontinues Challenged Influencer Advertising
New York, NY – December 17, 2024 – In a Fast-Track SWIFT challenge brought by Mielle Organics, LLC (a subsidiary of The Procter & Gamble Company), BBB National Programs’ National Advertising Division determined that Kreyol Essence, LLC failed to properly disclose a material connection to an influencer. Kreyol Essence voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Mielle and Kreyol Essence are competitors in the beauty and personal care market.
The issue for NAD was whether Laura Benoit, a hair influencer promoting Kreyol Essence products on social media platforms, including TikTok, Facebook, and YouTube, failed to disclose her financial relationship and material connection with the brand clearly and conspicuously.
Although Kreyol Essence had already made efforts to remove the challenged claims before the filing of the challenge, NAD found that the challenged advertising continued to appear in the marketplace after the challenge was filed.
During the inquiry, Kreyol Essence notified NAD that it had voluntarily discontinued all challenged advertising. For compliance purposes, NAD will consider the discontinued claims as though they were recommended for discontinuation by NAD.
In its advertiser statement, Kreyol Essence stated that it will comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
BBB National Programs Board of Directors Elects New Board Vice Chair and Re-Elects Five Board Members
McLean, VA – December 16, 2024 – The Board of Directors of BBB National Programs, an independent nonprofit organization overseeing more than a dozen industry self-regulation, accountability, and dispute resolution programs, today announced the election of a new Board Vice Chair and the reelection of five board members for the 2024–2027 term. BBB National Programs is the home of industry self-regulation in the U.S.
David Hubbard, Vice President and Deputy General Counsel at Verizon, will continue serving as Board Chair, while Jocelyn Hunter, Vice President and Deputy General Counsel at Home Depot, has been elected as the new Board Vice Chair.
“We are thrilled that Jocelyn Hunter will be assuming this new leadership role on BBB National Programs’ Board of Directors,” said Eric D. Reicin, President and CEO of BBB National Programs and a Board Member. “Jocelyn’s expertise and insights will advance our mission to be the place where businesses go to enhance consumer trust and consumers are heard, and she will continue to serve as a vital contributor to the growth and impact of independent industry self-regulation initiatives.”
The five re-elected Board Members for the 2024-2027 term are:
- David Hubbard – (Board Chair) Vice President & Deputy General Counsel, Verizon
- Mary Sophos – Former EVP for Policy & Strategic Planning, Grocery Manufacturers Association
- Joe Stegbauer – Senior Vice President & General Counsel – Corporate, Global Transactions, Grooming and Baby, Feminine and Family Care Sector Business Units, ESG, Procter & Gamble
- David Cohen – President and Chief Executive Officer, Interactive Advertising Bureau (IAB)
- Carla Michelotti – Former EVP and Chief Legal, Government & Corporate Affairs Officer Leo Burnett Worldwide; President, Carla Michelotti LLC
“I am proud to join Mary Sophos, Joe Stegbauer, David Cohen, and Carla Michelotti in being re-elected to our Board,” said Board Chair David Hubbard. “It is gratifying to be an ambassador for an organization that helps foster a marketplace where trust and confidence flourish for both businesses and consumers.”
BBB National Programs Board Members support and inform the nonprofit’s mission, and they are also instrumental in increasing awareness and expanding the reach of the organization’s independent industry self-regulation programs.
Following is a full list of members of the BBB National Programs Board of Directors:
- David Hubbard – (Board Chair) Vice President & Deputy General Counsel, Verizon
- Jocelyn Hunter – (Board Vice Chair) Vice President & Deputy General Counsel, Home Depot
- Elizabeth A. Allen – Chief Legal Officer, General Counsel and Secretary, NPR
- David Cohen – President and Chief Executive Officer, Interactive Advertising Bureau (IAB)
- Luis-Xavier Hernandez – Group General Counsel, Beauty & Wellbeing, Unilever
- Jocelyn Hunter – Vice President and Deputy General Counsel, Home Depot
- Camille Johnston – Vice President for Communications, Johns Hopkins University
- Marla Kaplowitz – President and Chief Executive Officer, 4As
- Joel Katz – Chief Compliance and Ethics Officer, EXL
- Bob Liodice – Chief Executive Officer, Association of National Advertisers
- Sandi L. Masino – Senior Audit, Control Operations, Financial Executive and CPA; former executive at Fannie Mae, Booz Allen and Sallie Mae
- Carla Michelotti – Former EVP and Chief Legal, Government & Corporate Affairs Officer Leo Burnett Worldwide; President, Carla Michelotti LLC
- Maureen Ohlhausen – Partner, Wilson Sonsini; Former Acting FTC Chair and FTC Commissioner
- Eric D. Reicin – President and Chief Executive Officer, BBB National Programs
- Brent Sanders – Associate General Counsel, Microsoft
- Mary Sophos – Former EVP for Policy & Strategic Planning, Grocery Manufacturers Association
- Joe Stegbauer – Senior Vice President & General Counsel – Corporate, Global Transactions, Grooming and Baby, Feminine and Family Care Sector Business Units, ESG, Procter & Gamble
- Michele Totonis – Director, Legal Affairs, LEGO
For more information, visit our website.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
MICHELIN AND BREMBO JOIN FORCES, BOOSTING SAFETY AND DRIVING COMFORT
- Michelin and Brembo have entered a global partnership to merge their innovative technologies and insights in the brake and tire categories
- Initial tests show a reduction in braking distances of up to four meters (13 feet[1]) regardless of tire wear in a variety of road conditions.
- Delivers innovative solutions for automakers, enhancing experiences and delivering value for all consumers.
BERGAMO, Italy, and CLERMONT-FERRAND, France, December 10, 2024 – Brembo, a global leader in the design, development, and production of braking solutions and Michelin, a leading tire manufacturer and innovative expert in composites, signed a global agreement to exploit the full potential of their intelligent solutions to revolutionize vehicle performance and offer drivers the highest safety and comfort standards.
For this partnership, Michelin and Brembo combined their expertise: excellence in braking systems, vehicle modeling and artificial intelligence for Brembo; leadership in tire modeling and algorithm development for Michelin. The innovation relies on the continuous exchange of real-time data between Michelin’s connected solutions software, which provides tire grip data to Brembo’s innovative SENSIFY® braking system. These unique tire insights enable engineers to fine-tune the braking system with exceptional precision, further enhancing SENSIFY’s characteristics.
Michelin’s tire connected solutions rely on the Group’s recognized expertise in tire physics modeling and simulation used in tire development. Thanks to their unique know-how in live vehicle data analysis, Michelin has developed a software portfolio able to provide real-time information to the car, such as wear (Michelin SmartWear®), load (Michelin SmartLoad®) and grip (Michelin SmartGrip®). Michelin’s software works with all tire brands.
“We are thrilled to join forces with a brand like Brembo, a leader in its field. Our shared passion for innovation and excellence allows us to take a new step forward in enhancing user safety,” said Serge Lafon, President of the Business Line Automotive Original Equipment at Michelin. “Allowing customers to keep their tires in use as long as possible with total peace of mind is a core objective of Michelin, thus protecting their purchasing power as well as the environment. Today, Michelin is a “data-driven company” where simulation and software development are essential tools in the real-time monitoring of tires. Together, Michelin and Brembo are building a unique solution for the vehicles of the future, developed today by the car makers.”
Brembo’s SENSIFY® sets a new benchmark for braking systems, natively developed for any modern vehicle. Its high flexibility, scalability and adaptability make it easy to integrate into any model. SENSIFY® combines Brembo’s world-renowned braking components with a digital brain that leverages AI, algorithms and sensors to independently control each wheel. The result is one of the most advanced braking systems, designed to deliver an exceptional driving experience and enhanced safety.
“At Brembo, we believe in the power of technology and artificial intelligence,” said Daniele Schillaci, CEO of Brembo. “In fact, we are increasingly becoming a company combining software capabilities with our expertise in the corner of the vehicle, mastering calipers, discs and friction materials with a unique know-how. SENSIFY® represents the new standard in braking that will target a zero accidents vision. This partnership with Michelin illustrates the power of collaboration and innovation in the automotive industry.”
The initial tests performed virtually and in the field are very promising. In the first phase, Michelin’s tire models and algorithms were integrated with Brembo’s intelligent braking models and vehicle simulations in a fully virtual environment. In the second phase, physical tests were conducted on tracks at Michelin’s Research Center, where the simulation results were confirmed.
The tests demonstrated braking distance reductions that can reach up to four meters (13 feet) * during ABS events, with the same tires in various conditions. This is an impressive result, considering the average length of a car is close to four meters. The braking system also showed quicker response time, minimized traction loss, improved lateral stability and the absence of wheel locking. All these factors contribute to a smoother, more comfortable driving experience.
About Brembo
Brembo leads the world in the design and production of high-performance braking systems and components for top-flight manufacturers of cars, motorbikes and commercial vehicles. Founded in 1961 in Italy, Brembo has a long-standing reputation for providing innovative solutions for OEMs and aftermarket. Brembo also competes in the most challenging motorsport championships in the world and has won over 600 titles. Guided by its strategic vision – “Turning Energy into Inspiration” – Brembo’s ambition is to help shape the future of mobility through cutting-edge, digital and sustainable solutions. With over 16,000 people across 15 countries, 32 production and business sites, 9 R&D centers and with a turnover of € 3,849 million in 2023, Brembo is the trusted solution provider for everyone who demands the best driving experience. (www.brembo.com)
About Michelin
Michelin is building a leading international manufacturer of composites and experiences that transform our daily lives. Trailblazing the science of materials for more than 130 years, the group is using its unique expertise to make a significant contribution to human progress and a more sustainable world. Thanks to its unparalleled mastery of materials and polymer composites, Michelin is constantly innovating to produce high-quality tires and components for critical applications in a variety of exacting fields such as mobility, construction, aeronautics, healthcare, and low-carbon energies. Michelin manufactures its products with great care, making the most of its clients’ solid knowledge to offer them the best possible experience. This includes not only providing connected solutions for professional fleets of vehicles based on data and artificial intelligence, but also recommending exceptional restaurants and hotels selected by the MICHELIN Guide.
(www.michelin.com)
[1] Braking Tests conducted on the test tracks of the Michelin R&D center – Ladoux, France over 17 days between September 30 and October 29, 2024, with two identical vehicles except that one was equipped with the Brembo Sensify system + Michelin Solutions, the other with a standard ABS system.
Standard test protocol including multiple repetitions, conducted on dry and wet tracks (water level controlled at 0.8mm), with varied tire conditions: new tires and tires with 2mm tread depth, with nominal and under-inflated pressures, Michelin Pilot Sport and Michelin Pilot Alpin tires at different speeds: 50km/h, 90km/h, 110km/h and 130km/h. Although testing of the braking system and Michelin solutions was made using only Michelin tires, the solutions can be applied to other tire brands as well.
Contact Information
Brembo
Caroline Fallara – Marketing and Communications Director Brembo North America
734-468-2109
CFallara@brembo.com
Sam Krahn – Public Relations Specialist
734-808-1259
samk@us.brembo.com
Michelin
David Finleyson
Michelin North America, Inc.
david.finleyson@michelin.com
www.michelinmedia.com
In National Advertising Division Fast-Track SWIFT Challenge Eagle Family Foods Voluntarily Discontinues “America’s Most Trusted” Claim
New York, NY – December 10, 2024 – In a BBB National Programs’ National Advertising Division Fast-Track SWIFT challenge brought by Nestlé USA, Eagle Family Foods Group voluntarily discontinued its advertising claim that Borden brand evaporated and sweetened condensed milks are “America’s Most Trusted.”
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Eagle Family Foods and Nestlé are competitors in the evaporated and sweetened condensed milk market.
Eagle Family Foods informed NAD that it permanently discontinued the challenged “America’s Most Trusted” claim. NAD will treat the permanently discontinued claim, for compliance purposes, as though NAD recommended it be discontinued.
In its advertiser statement, Eagle Family Foods stated ”We appreciate NAD’s acknowledgment of our substantial efforts to remove the challenged claim from the marketplace. We will continue to make commercially reasonable efforts to ensure the claim is discontinued by third-party sellers.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Abby Hills
Email: press@bbbnp.org
Job Title: Director of Communications
Star-studded MICHELIN Guide Ceremony welcomes new 3 Starred restaurant in New York
- Jungsik New York earns three MICHELIN Stars
- New York restaurants César, Chef’s Table at Brooklyn Fare and Sushi Sho each receive two Stars
- Inspectors award new Green Stars in New York and Washington, D.C.
- 12 restaurants earn MICHELIN Stars for the first time, including Cariño in Chicago
NEW YORK, Dec. 9, 2024 — The second annual MICHELIN Guide Ceremony bringing together New York, Chicago and Washington, D.C., was a night of excitement with a new three MICHELIN Starred restaurant and three new two Stars.
New York’s Jungsik New York was awarded its third MICHELIN Star and New York restaurants César, Chef’s Table at Brooklyn Fare and Sushi Sho were each awarded two Stars. New York’s One White Street received a MICHELIN Green Star, as did Oyster Oyster in Washington, D.C.
“Tonight marked a trifecta of excitement as we joined together to announce exciting news for the restaurant selections across these three great cities,” said Gwendal Poullennec, the International Director of the MICHELIN Guides. “Our anonymous Inspectors uncovered several extraordinary culinary gems, further solidifying these restaurant communities as some of the most inspiring and talented destinations in the world. We are thrilled to welcome a new three Star restaurant, Jungsik New York to the esteemed MICHELIN Star family, and look forward to what is to come for the passionate chefs and restaurateurs in these three selections.”
Chicago
- Cariño steals the spotlight earning one MICHELIN Star for Mexican cuisine
- Selection comprises 112 restaurants and 35 types of cuisine
“The Inspectors were unanimously impressed with Chef Norman Fenton’s creations, which celebrate Mexican cuisine in an ambitious manner,” Poullennec said. “Our Inspectors were delighted by the bold and creative tasting menu in addition to the diligent and engaging service from the restaurant’s staff.”
Here is the new one MICHELIN Starred restaurant, with Inspector notes (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):
One MICHELIN Star
Cariño (Mexican cuisine)
In a cozy corner of Uptown where the train rumbles overhead, Chef Norman Fenton mines his history and his travels to celebrate Mexican cuisine in a distinct, ambitious manner. Quickly, the courses compound: a stunning huitlacoche ravioli with fried corn silk, then a queso truffle quesadilla, and at some point, a lamb tartare tostada seasoned in the style of al pastor. Indeed, this tasting menu features boldness and creativity in spades, starting with “chips and salsa” in the form of salsa verde jelly and a tortilla crumble.
The 2024 MICHELIN Guide Chicago selection:
Special Awards – Chicago
In addition to the new Bib Gourmand restaurants and Stars, the Guide announced four special awards:
New York
- 12 New York eateries receive MICHELIN Star awards
- One White Street earns a MICHELIN Green Star
- Selection comprises 385 restaurants and 62 types of cuisine
“The originality and impeccable presentation at Jungsik New York created a distinct experience for our Inspectors collectively,” Poullennec said. “These new restaurants joining the MICHELIN Star family showcase some of the best talent across the culinary world, while bringing about each Chef’s unique flavor and individuality.”
Here are the new MICHELIN Starred restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):
Three MICHELIN Stars
Jungsik New York (Korean cuisine)
Cool and polished, this dining room bears that perfectly downtown nexus of low-key yet elegant; with its dark and light color scheme and intimate proportions. Chef/owner Mr. Yim Jung Sik and Executive Chef Daeik Kim’s Korean meal starts like many do, with an array of banchan; however, the presentation here is unlike any other; and it’s just that creativity that makes dining here so distinctive. From there, the tasting menu unfolds to reveal delights such as slivers of raw striped jack with white kimchi and chilled fish bone broth; gorgeously crisped octopus with gochujang aioli; and dry-aged Arctic char in a pool of kimchi and red curry sauce. This is cooking that is highly original, impeccably executed, and enormously satisfying; a meal that makes you involuntarily nod to yourself while you’re eating.
Two MICHELIN Stars
César (Contemporary cuisine)
César Ramirez is one of the few chefs who, night after night, has the difficult task of meeting his own singular standards of high-wire precision. His new downtown restaurant brings a sleek, minimal look to a century-old address. As might be expected, world-class seafood plays a large role in his tasting menu which features such delights as a morsel of blackthroat seaperch from Chiba, crudo of fluke from Jeju Island, and langoustine from Norway dressed with caviar and smoked trout. A masterful hand with sauces and a sense for harmonious, exacting combinations demonstrate both creativity and maturity. An eager service team oversees the spacious room where counter and table seating alike offer a prime vantage point for watching this kinetic kitchen.
Chef’s Table at Brooklyn Fare (Contemporary cuisine)
This famed address hidden in the back corner of a Hell’s Kitchen grocery store has entered a new era under Chefs Max Natmessnig and Marco Prins. The room is a box of luxury and sparkles as bright as ever under the spotlights, with most guests seated at a glossy walnut counter that wraps around a brigade of cooks who have nowhere to hide. The team works quickly, sending out a volley of delicate tarts and bites that showcase skill and refinement. Highlights include sea scallop in a lush brown butter sauce, turbot with firefly squid and herb-oil swirled buttermilk, and buri tartare with smoky creme fraiche and finger lime.
Sushi Sho (Japanese/Sushi cuisine)
In the shadow of the New York Public Library, Chef Keiji Nakazawa exemplifies mastery of the highest order. An omakase like no other, the progression ebbs and flows with a dazzling variety of fish, shellfish, vegetables, and more—all aged, fermented, and pickled for weeks, months, and sometimes years. Rice is treated with reverence; seasoned to suit and complement the range of fish. The setting is its own marvel and features a spacious, eight-seat Hinoki counter flanked by towering ice boxes fronted with carved wood doors, while all around, the kitchen and service teams work in perfect tandem. In total, the pace, breadth, and persistence of excellence that unfolds here will impress even the most experienced sushi enthusiasts.
One MICHELIN Stars
Bar Miller (Japanese/Sushi cuisine)
This diminutive spot with a sprinkling of seats steers clear of the familiar minimalist design, favoring bold colors and eye-catching details. Chef Jeff Miller delivers an omakase that is a showpiece of sustainable sourcing, much of it local—even the rice is sourced from New York state. Their personality is evident in dishes such as daikon vichyssoise with wakame butter-braised greens and gently poached salmon. Dry-aged fluke topped with apple ice in a sweet soy sauce holds its own, while the duo of uni and the mellow, dry-aged mackerel with yuzu kosho are two standouts from the nigiri course. Desserts, like the amazake and the corn gelato with caviar, round out the singular experience.
Café Boulud (French cuisine)
A new and improved Café Boulud has been beautifully reborn on the storied corner of 63rd street and Park Avenue with Chef Daniel Boulud and Executive Chef Romain Paumier at the helm. Enjoy this unique prix fixe menu which highlights four inspirations: classic French cuisine; “La Saison;” vegetarian farmers’ market dishes; and “Le Voyage,” offering an international focus. Choose one style of menu or handpick for a multicourse meal that is on-point with sharp execution and a soigné presentation. The array of impressive cooking here includes the likes of the signature black sea bass wrapped in crispy potatoes and sauced with a red wine reduction; seared scallops with Champagne beurre blanc; or lobster ravioli dressed with a vivid lobster bisque as well as preserved lemon curd.
Corima (Mexican cuisine)
On the edge of Chinatown, Chef Fidel Caballero is not holding anything back. Whether you sit at the kitchen counter for the ambitious tasting menu or order à la carte in the boisterous dining room, the cooking is a singularly original and bold celebration of Mexican cuisine. If anything, there must be an order of sourdough tortillas somewhere on the table. Made with Sonoran wheat and chicken fat, these delicate, perfectly griddled discs served with recado negro butter will lock in a return visit. Better yet, this won’t be the only course worth returning for. The likes of lobster nicuatole, black cod with salsa Veracruzana, and sweetbreads with bitter almond foam make for lasting impressions.
La Bastide by Andrea Calstier (French cuisine)
Head to this modern farmhouse in Westchester where a soothing design perfectly complements sweeping views of the pastoral landscape. Husband and wife duo Chef Andrea Calstier and General Manager Elena Oliver are at ease in their intimate dining room, a space fit with only a few tables and perfectly calibrated for the tasting to come. The menu draws on their upbringing in the south of France. A simple-sounding salad is so much more with grilled gem lettuce paired with poached celtuce, cured egg yolk, and an olive oil sabayon. Squab with rosemary and fig leaf is as accomplished as grilled black sea bass with artichokes and razor clams. Dessert is a particular strength, and the combination of chocolate with goat cheese is a thrilling finale.
Joo Ok (Korean cuisine)
This Seoul transplant has an unusual entrance—via freight elevator up 16 floors—but the elegant space is instantly inviting. Echoing a traditional Korean home, guests are welcomed with savory crackers and drinks before being escorted to the dining room, where a minimalist design is juxtaposed with views of the Manhattan skyline. Joo Ok delivers a Korean tasting menu that is rooted in tradition but presented through a modern lens. Dishes are stunning, as in the jat jeup chae – tender lobster and Korean pear tucked inside salted cucumber slices. Makgeolli bread topped with freshwater eel is a dramatic single bite, but their signature deul gi reum with diced geoduck, spotted shrimp, and a whole quail egg in house-pressed perilla seed oil is equally memorable.
Nōksu (Contemporary/Korean cuisine)
Eating underground in the subway system may not sound appealing, but that hasn’t stopped Chef Dae Kim. In the heart of Koreatown at Herald Square behind a code-locked door, find a black marble counter that stretches the length of the room. Every chef is armed with tweezers to manage and primp gorgeous dishes that are largely contemporary in their design. Seafood is a serious focus with the likes of crab, fluke, clams, and mackerel. The restaurant’s signature is obvious once you spot the squab dry aging in a fridge. Against the backdrop of 80s hits playing overhead, a chef holds the bird up and repeatedly ladles hot oil over it in the style of Peking duck. It’s a defining reminder that in New York City, anything can happen anywhere.
Shota Omakase (Japanese/Sushi cuisine)
Far from the subway stop on a quiet street in Williamsburg, find this welcoming omakase counter hidden away near Domino Park. Chef Cheng Lin sets the tone as a friendly, relaxed guide for the night’s proceedings. And whereas some chefs practically take vows of silence with regards to sourcing and technique, he is quick to share where in Japan the fish is from, why he uses Inochi-no Ichi rice, and what it took to find his special aged soys and vinegars. His intentionality delivers in the form of excellent, seasonal product and a fine-tuned parade of nigiri, for which the rice is refreshed repeatedly. Prepared dishes like binchotan-seared sawara with citrus sauce, shiso, and nori or even a restorative cup of dashi with mushrooms also show distinction.
YingTao (Contemporary/Chinese cuisine)
Owner Bolun Yao’s beloved grandmother serves as both the namesake and culinary inspiration for this stylish Hell’s Kitchen hideaway, an unassumingly ambitious project that aims to reinterpret Chinese cuisine through the lens of Western fine dining. Chef Jakub Baster lends his experienced hand to the effort, composing elegant dishes that blend a wide array of Chinese flavors and ingredients with elements of French technique and a contemporary style. The results are simultaneously inventive and familiar. Flavors tend toward subtlety, with careful attention paid to textures, as in a silky soy milk custard matched with celery root, and savory, mildly spiced doubanjiang, or rich crab noodles with egg yolk and smoked tobiko. To finish, a reimagining of nian gao (sweet rice cake) is sure to delight.
MICHELIN Green Star
One White Street (Contemporary cuisine)
Chef Austin Johnson operates a truly “farm to table” restaurant by working closely with their partner farm in the Hudson Valley, Rigor Hill Farm. Rigor Hill Farm supplies the restaurant with as much seasonal produce as possible. A supportive ecosystem of relationships allows the farm to practice progressively sustainable farming techniques and build an organization that is able to invest in and support the lives of its farmers, in addition to the restaurant’s Tribeca community. Rigor Hill takes pride in cultivating a system of growing food that can be as good at producing flavorful, nutrient-dense food as it is at ameliorating its impact on a changing climate.
The 2024 MICHELIN Guide New York selection:
Special Awards – New York
In addition to the new Bib Gourmand restaurants and Stars, the Guide announced five special awards:
Washington, D.C.
- Two eateries receive one MICHELIN Star for first time
- Oyster Oyster earns a MICHELIN Green Star
- Selection comprises 116 restaurants and 37 types of cuisine
“The MICHELIN Guide Inspection team is delighted to add both Mita and Omakase at Barrack’s Row to the MICHELIN Star family,” Poullennec said. “In addition to these restaurants, it’s evident the culinary scene in Washinton, D.C. continues to focus its passion on sustainable gastronomy, with a new MICHELIN Green Star being awarded to Oyster Oyster.”
Here are the new MICHELIN Starred restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):
One MICHELIN Stars
Mita (Vegetarian/Latin American cuisine)
Latin American cuisine, only plant based. That’s the premise behind this contemporary space set in the Shaw neighborhood. It’s tasting menu only, but short and long formats ensure a fit. Chefs Tatiana Mora and Miguel Guerra share their creative spirit here, where influences span from Brazil and Bolivia to Colombia and dishes sport originality. A basket of arepas is a fun dish featuring a variety of textures and flavors with tasty sauces like guasacaca, cashew sour cream with chili oil, and butter made of chontaduro. Watermelon crudo with fermented carrot in a cucumber leche de tigre sauce is inventive and bold, while a slice of mushroom terrine wrapped in greens with layers of potato delivers on umami, bite after bite.
Omakase at Barrack’s Row (Japanese/Sushi cuisine)
Chef Yi “Ricky” Wang, who trained under Chef Nakazawa before running a series of pop- ups, is now settled in at this counter, located up a set of metal stairs in an industrial-chic space. Take special note of the paintings that line that staircase—they’re nods to a longstanding tradition of fishermen brushing their catch with ink and pressing it into rice paper—and you may be presented with a similar piece at your meal. Chef Wang’s omakase features a few otsumami, perhaps poached sweet shrimp in a smoked Maine uni sauce, before progressing to nigiri. It’s all impressive, from the Boston surf clam finished with kumquat kosho to the hay-smoked Spanish mackerel sourced from the Carolinas that’s bold but balanced.
MICHELIN Green Star
Oyster Oyster (Vegetarian/Contemporary cuisine)
Chef Rob Rubba delivers a focused vegetarian/vegan cuisine, with ingredients sourced locally from small organic and regenerative farms. The restaurant also boasts a rooftop garden, which supplies herbs, flowers and tender greens for the menu. The kitchen recycles spent cooking oil by turning it into candle wax and their menus are printed on recycled paper embedded with wildflower seeds. The kitchen operates on induction and electric cooking equipment with zero waste cooking techniques and no single use plastics.
The 2024 MICHELIN Guide Washington, D.C. selection:
Special Awards – Washington, D.C.
In addition to the new Bib Gourmand restaurants and Stars, the Guide announced four special awards:
The MICHELIN Guide Ceremony is presented with the support of Capital One.
Hotels
The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in New York, Washington, D.C., Chicago, and throughout the world.
Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service, and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. Standouts from the selection include the rejuvenated Hotel Chelsea (one MICHELIN Key) in New York, the character-filled Riggs (one MICHELIN Key) in Washington, and the iconic Soho House in Chicago.
The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.
Chicago’s 2024 MICHELIN Starred restaurants
Chicago’s 2024 MICHELIN Green Starred restaurants
Chicago’s 2024 Bib Gourmand restaurants
New York’s 2024 MICHELIN Starred restaurants
New York’s 2024 MICHELIN Green Starred restaurants
New York’s 2024 Bib Gourmand restaurants
Washington’s 2024 MICHELIN Starred restaurants
Washington’s 2024 MICHELIN Green Starred restaurants
Washington’s 2024 Bib Gourmand restaurants
The MICHELIN Guide in North America
Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Miami/Orlando/Tampa, Florida (2022); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024) and Quebec (2024).
About the MICHELIN Guide
Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.
- The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
- The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the Inspectors when dining on their own time.
- The MICHELIN Green Star honors restaurants that are pioneers in sustainable
- Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide
The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s Inspectors still use the same criteria and manner of selection that were used by the Inspectors in the very beginning.
The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.
Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 45 destinations, the MICHELIN Guide has become an international benchmark in fine dining.
All restaurants in the Guide are recommended by Michelin’s anonymous Inspectors, who are trained to apply the same time-tested methods used by Michelin Inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin Inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.
To fully assess the quality of a restaurant, the Inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.
About Michelin North America, Inc.
Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components for critical applications for demanding fields, including mobility, construction, aeronautics, low-carbon energies and healthcare and offer the finest experiences, from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.
For more information, contact:
Carly Grieff
Michelin North America
carly.grieff@michelin.com
National Advertising Division Recommends Beyond Air Discontinue or Modify Comparative Safety Claims for its iNO Products
New York, NY – December 9, 2024 – In a Fast-Track SWIFT challenge brought by competitor Vero Biotech, Inc., BBB National Programs’ National Advertising Division recommended that Beyond Air, Inc. discontinue the challenged comparative superiority safety claims for its iNO (inhaled nitric oxide) products or modify its advertising to avoid conveying the message that Beyond Air’s products are safer than Vero’s and/or that Vero’s products are unsafe.
Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). Vero and Beyond Air are competitors in the market for iNO delivery systems used to treat neonates with hypoxic respiratory failure associated with pulmonary hypertension.
At issue for NAD were Beyond Air’s claims that its products are safer than Vero’s, including marketing materials in its Corporate Presentation and Fact Sheet, which Vero argued misrepresented its products as unsafe or containing hazardous materials.
NAD recommended that Beyond Air discontinue or modify the challenged comparative superiority claims to avoid conveying the message that Beyond Air’s products are safer than Vero’s and/or that Vero’s products are unsafe. Nothing in this decision precludes Beyond Air from making truthful and non-misleading safety claims about its products.
During the inquiry, Beyond Air advised NAD that as of February 2024 it had permanently discontinued use of the “Fact Sheet.” NAD will treat the permanently discontinued “Fact Sheet” and claims contained therein, for compliance purposes, as if NAD recommended that they be discontinued.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Abby Hills
Email: press@bbbnp.org
Job Title: Director of Communications