
New York, NY – April 17, 2026 – In a challenge brought by The Farmer’s Dog, Inc., BBB National Programs’ National Advertising Division found certain Sundays for Dogs air-dried dog food advertising claims related to nutrient retention, ingredient quality, and price were supported, but recommended that other comparative, ingredient, health, and “Made in USA” claims be discontinued or modified.
At issue for the National Advertising Division (NAD) were claims featured on the Sundays for Dogs website and social media channels regarding the benefits of air-drying, ingredient quality, and the cost-effectiveness of the product compared to frozen alternatives.
Air-Drying and Nutrient Claims
NAD reviewed air-drying and nutrient claims including that Sundays’ air-drying process “locks in peak flavors and nutrients better than kettle cooking,” preserves the “maximum amount of nutrients,” and results in superior nutrition compared to other cooking methods.
NAD found that the challenged social media claim, “Uses gentle air drying to keep the nutrients from the real meat, fruit, and veggies intact. Sundays doesn’t need to add a bunch of fake stuff back in because the good stuff from wholesome all-natural ingredients is still there” was supported.
However, because the evidence did not support comparative superiority, NAD recommended that Sundays discontinue the claims that its process preserves more nutrients or flavor than other cooking methods or preserves the “maximum” amount of nutrients.
The No Additives Claims/Whole Ingredient Claims
NAD reviewed claims such as “all natural ingredients,” “100% meat and superfoods,” “the same ingredients you’d put in your salad,” and accompanying imagery suggesting the inclusion of whole fruits and vegetables.
NAD determined that, in context, these claims and images could reasonably convey the message that whole fruits and vegetables are included in the final product. Because Sundays uses nutrient extracts rather than whole foods, NAD recommended that these claims be discontinued or modified to avoid misleading consumers.
NAD found that certain claims, including that Sundays uses “real food ingredients” and “all-natural ingredients,” were supported.
NAD also found that Sundays’ monadic claims regarding “no synthetic additives” were supported. However, NAD recommended that Sundays discontinue the unsupported comparative claims suggesting that competing products contain synthetic additives.
Superlative Claims
NAD reviewed Sundays’ claim that it offers “what we think is the world’s healthiest, and most convenient dog food.”
NAD determined that this claim conveys an objective message of superiority in specific attributes—health and convenience—that requires substantiation. Because Sundays did not provide evidence demonstrating superiority over a significant portion of the market, NAD recommended that the claim be discontinued.
Price Comparison Claims
Sundays claimed its products are “up to 55% less pricey” than frozen dog foods. NAD found that this claim was supported when compared to the average price of frozen dog food products and that an appreciable number of consumers could achieve the advertised savings.
However, NAD also determined that the evidence did not support that level of savings for implied comparisons to The Farmer’s Dog, and recommended that Sundays clearly and conspicuously disclose that the comparison is to an average of frozen dog foods.
“Made in USA” Claims
NAD reviewed Sundays’ unqualified “Made in USA” claims. Although most ingredients are sourced domestically, certain key ingredients, including beef bone and fish oil, are sourced from New Zealand.
Consistent with Federal Trade Commission guidance, NAD determined that because these ingredients are essential to the product’s function, an unqualified “Made in USA” claim is not appropriate, even if the amount of foreign content is small. NAD recommended that Sundays discontinue the unqualified claim and modify it to include appropriate qualifications.
During the inquiry, Sundays for Dogs voluntarily discontinued certain claims. NAD will treat these claims for compliance purposes as though it recommended they be discontinued and Sundays agreed to comply.
In its advertiser statement, Sundays for Dogs stated it “agrees to comply with NAD’s recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
Lex Machina 2026 Class Action Litigation Report: Filings Surge to Highest Level in a Decade, Driven by Consumer Protection Claims

New analysis highlights sharp rise in consumer protection class actions, shifting venue dynamics, and increasing concentration among repeat litigants and firms.
San Jose, CA — April 16, 2026 — LexisNexis® Legal & Professional today announced the release of the Lex Machina® 2026 Class Action Litigation Report, delivering a comprehensive, data-driven analysis of class action litigation trends in federal courts. Drawing on powerful data and exclusive insights from Lex Machina, the LexisNexis® Legal Analytics® platform, the report examines key developments from 2023 through 2025, with additional historical context dating back to 2016.
Key findings from the report include:
- Class action filings reach decade high: After years of relative stability, federal class action filings surged in 2025 to more than 12,200 cases, marking the highest volume in the past decade. This increase reflects renewed litigation activity following pandemic-era disruptions and signals sustained momentum in the years.
- Consumer protection cases drive growth: Consumer protection class actions have emerged as the leading driver of federal litigation, accounting for nearly half of all filings over the past decade. In 2025 alone, these cases exceeded 7,600 filings, representing a nearly 50 percent year-over-year increase and fueling the broader rise in class actions.
- Substantial damage awards and litigation timelines underscore financial stakes: From 2023 through 2025, courts approved more than $32 billion in class action settlement damages, highlighting the significant financial exposure associated with these cases. Class certification and settlements typically occurred more than two years after filing, while trials on median took closer to four years.
“Lex Machina gives transactional attorneys (like me) a data-driven window into how deals play out if they were to end up in litigation,” said Eric Andalman, partner at Hogan Lovells. The platform “helps assess each party’s risk, understand how specific clauses have been litigated, and negotiate with clarity as to the real world consequences behind the contractual provisions.”
“Lex Machina provides crucial timing analytics, including data on key case milestones, that have transformed our approach to forecasting, calendaring, and legal budgeting,” said Mary Parker, associate attorney at Fields Han Cunniff. “Relying on these timing metrics perfectly supplements our traditional research and gives our firm a competitive edge.”
“Our Class Action Litigation Report helps legal teams assess the rising class action risk,” said Eric Wright, senior vice president for Lex Machina at LexisNexis. “As filings increase, customers need clear insight into where cases are being filed, how they are progressing, who the key players are, and where financial exposure is rising. Lex Machina helps firms and in-house counsel assess risk earlier, forecast timing more accurately, budget with greater confidence, and pursue smarter litigation and settlement strategies.”
To request a copy of the report, visit LexisNexis.com/LexMachina.
The Lex Machina Legal Analytics platform equips litigation professionals to develop stronger case strategies and generate business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify and pursue new matters, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About Lex Machina
Lex Machina® fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, supporting more effective case strategy and business development efforts.
Lex Machina was named Winner of the “Overall LegalTech Data Solution Provider of the Year” LegalTech Breakthrough Award 2025, “Best Data Analytics & Insight Solution” 2025 CODiE Award, and Winner of the “Media Excellence Award” for Analytics/Big Data 2024. Based in Silicon Valley, Lex Machina is part of LexisNexis®, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit https://www.lexisnexis.com/en-us/products/lex-machina.page.
Eric Andalman and Mary Parker are customers of Lex Machina.
Media Contact
Venture PR lexmachina@venturepr.co
Contact Information
Name: Kylee Nguyen
Email: kylee@venturepr.co
Job Title: Account Executive
In National Advertising Division Challenge, Dr.Dent Voluntarily Discontinues Teeth Whitening Strip Claims

New York, NY – April 14, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by GuruNanda, LLC, Writesy LLC d/b/a Dr.Dent voluntarily discontinued claims for its Purple Whitening Strips.
GuruNanda and Dr.Dent each market and sell teeth whitening strips. GuruNanda challenged express and implied claims made on product packaging, in TikTok videos, and on the Dr.Dent website and Amazon.com regarding, among other things, the benefits, efficacy, and safety of Dr.Dent’s Purple Whitening Strips.
During the inquiry, Dr.Dent informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Dr.Dent stated that it “respects the self-regulatory process and thanks NAD for its time.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
LexisNexis Launches Practical Guidance AI & Technology to Address Growing Legal Risk and Regulatory Complexity

NEW YORK, April 9, 2026 — LexisNexis® Legal & Professional, a global leader in information, analytics, and AI-powered legal workflow solutions, today announced the launch of Practical Guidance AI & Technology, a new task-based practice area designed to help attorneys address the rapidly evolving legal, regulatory, and commercial challenges associated with artificial intelligence and emerging technologies.
As organizations accelerate AI adoption, legal teams are facing increasing pressure to interpret shifting regulatory frameworks, assess novel liability risks, and structure complex technology-driven transactions. The new practice area provides attorneys with practical, workflow-aligned guidance to support key legal tasks, including drafting agreements, advising business stakeholders, ensuring regulatory compliance, and managing disputes involving AI systems.
Unlike traditional topical resources, Practical Guidance AI & Technology is organized around how legal work is performed in practice—enabling attorneys to move efficiently from issue identification to execution. The experience consolidates AI- and technology-related content into a single destination, supporting the full lifecycle of AI deployment, from governance and compliance to transactions, litigation, and internal policy development.
Carrie Wright, Vice President, Practical Guidance, LexisNexis Legal & Professional, said: “AI is moving fast and legal risk is moving with it. Practical Guidance AI & Technology is built around the real tasks attorneys are tackling every day, delivering clear, actionable guidance and tools that align to how the work actually gets done. It empowers lawyers to cut through complexity, advise with confidence, and stay ahead of what’s next.”
Developed and continuously updated by experienced practitioners and subject-matter experts, the practice area provides actionable resources across a range of high-impact legal workflows, including:
- Drafting and negotiating agreements for SaaS, cloud services, AI development, licensing, outsourcing, and data use
- Assessing compliance with emerging AI-specific regulations and applying existing legal frameworks to new technologies
- Analyzing intellectual property, data rights, and ownership issues in AI-driven environments
- Supporting M&A and investment transactions involving AI-enabled businesses
- Managing AI-related litigation, including claims, discovery, evidentiary issues, and evolving case law
- Addressing the use of AI in legal practice, including ethics, court rules, and internal governance policies
The practice area is designed to evolve alongside the technology landscape, incorporating new legal developments and emerging use cases as they arise.
Content from Practical Guidance AI & Technology is also integrated with Lexis+® with Protégé
, the company’s AI-powered assistant, enabling attorneys to quickly surface relevant guidance within their workflow and accelerate legal research and drafting tasks.
For more information, visit: www.lexisnexis.com/practicalguidance.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Name: Anuj Baveja
Email: anuj.baveja@lexisnexis.com
Job Title: Director of Communications – North America & UK
In Fast-Track SWIFT Challenge, National Advertising Division Finds Verizon Wireless Pricing Disclosures Adequate

New York, NY – April 8, 2026 – In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division determined that Verizon Communications Inc. provided adequate disclosure of a future price increase in connection with its “four lines for $25/line” wireless service offer.
Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).
At issue for NAD was whether Verizon’s video and online advertising adequately disclosed that its $25 per line pricing is a 36-month promotional rate that increases to $30 per line after the promotional period.
NAD found that, unlike short-term “teaser” offers that lead to dramatic price hikes after only a few months, the three-year price and future increase aligns with reasonable consumer expectations that wireless rates may adjust over the long term.
As the offer was not coupled with a “perpetual guarantee” or messaging suggesting the price would never change, NAD determined that the future $5 per month per line increase was not a material term requiring more prominent disclosure than what Verizon already provided. Therefore, NAD concluded that the challenged advertising required no modification to the disclosures.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
Motawi Tileworks Launches “Second Studio,” a New Line of Employee-Designed Tiles

Ann Arbor, MI — Motawi Tileworks, the Ann Arbor-based maker of handcrafted ceramic art tile, is introducing Second Studio, a new line of employee-designed tiles that expands the company’s design tradition and reflects its commitment to the Small Giants philosophy—building a company that strives to be great, not huge.

The first release in the series, Jellyfish, was designed by Motawi artist Ronan Sampson and selected from more than 60 entries in an internal art competition. The 4×8 tile features a spiraling, flowing composition that captures the delicate tension of its subject—both graceful and quietly electric with motion—and can be installed in any orientation.

Second Studio marks the first time in the company’s 30+ year history that Motawi will release a series of designs not created by founder and artistic director Nawal Motawi, but by the artists who make the tiles every day—those pressing clay, glazing basins, and firing kilns across the studio. New designs in the line will be released quarterly.

The initiative grew out of employee interest in participating more directly in the design process. Entries were reviewed by a panel of judges and then opened to company-wide voting across Motawi Tileworks and its sister company and clay supplier, Rovin Ceramics.
For Motawi, the program represents both a creative expansion and a long-term investment in the company’s future.
“I’m not going anywhere, but I’m not going to be around forever,” said Nawal Motawi. “The company needs to be able to move forward with different aesthetic stewardship someday. Second Studio is a way of including more people in that process so that the eventual hand-off becomes a natural progression. Most of the tilemaking staff has artistic backgrounds, so it’s natural for them to have design ideas. I hope our public loves them even more than mine.”

The connection between making and designing is central to the Second Studio concept. As Motawi artist Alexis Ellison, whose design will be released next, explains, “Spending so much time glazing changes the way you draw—you start thinking in the language of the tile.”
Ellison’s tile, currently in development, will be the second release in the series.

Karen Kromrei, General Manager of Motawi Tileworks, led the organization of the competition. “We talk a lot about ownership here—not just of tasks, but of the work itself,” Kromrei said. “This competition let people see their creative fingerprints on the future of the line. When the voting opened up, you could feel the energy. Everyone had a favorite.”
Founded in 1992, Motawi Tileworks produces handcrafted ceramic tile inspired by Art Nouveau, Arts and Crafts, and Midcentury Modern design. Each tile is made using the centuries-old Cuenca technique, with glazes applied by hand to create distinctive, dimensional surfaces.
The first Second Studio tile, Jellyfish, is currently available for sale on Motawi’s website and in its Gallery. To view the collection, visit:
https://www.motawi.com/collections/art-tile?utm_source=press_release&utm_medium=referral&utm_campaign=second_studio_launch
More information about Motawi Tileworks is available at:
https://www.motawi.com/?utm_source=press_release&utm_medium=referral&utm_campaign=second_studio_launch
Media Contact:
Greg Anderson
Marketing Coordinator
Motawi Tileworks
grega@motawi.com
(734) 213-0017 x 253
Contact Information
Name: Gregory Anderson
Email: grega@motawi.com
Job Title: Marketing and Communications
National Advertising Division Refers Iron Rock NAD+ Dietary Supplement Claims to Regulatory Authorities

New York, NY – March 31, 2026 – Following a challenge brought by Reus Research LLC, BBB National Programs’ National Advertising Division recommended that Iron Rock Ventures LLC modify or discontinue certain claims for its thinbi NAD+ dietary supplement. As Iron Rock did not provide an advertiser’s statement confirming that it will comply with the National Advertising Division (NAD) recommendations, Iron Rock will be referred to the appropriate regulatory authorities for review and possible enforcement action.
Iron Rock and Reus compete in the dietary supplement market, each offering products related to NAD+ supplementation. Reus challenged certain claims relating to the ingredient content of the thinbi NAD+ product appearing on labeling, Amazon product detail pages, and Instagram posts.
“8,457MG” Claim
NAD found that consumers are likely to interpret the “8,457MG” statement on the front label and in related advertising as conveying that the product contains 8,457 mg of active dietary ingredients per capsule.
Although Iron Rock argued that consumers would look to the Supplement Facts Panel (SFP) for the product’s actual ingredient amounts, NAD found that the information contained in the SFP cannot effectively qualify an express claim when it contradicts that claim. Therefore, NAD recommended that Iron Rock discontinue the “8,457MG” claim and avoid conveying that the thinbi NAD+ product contains 8,457 mg of active dietary ingredients.
Equivalence Claims
NAD also reviewed claims that certain concentrated botanical extracts in the product were “equivalent to” much larger amounts of green tea leaf, turmeric root, and grape seed, as well as the implied message that the product as a whole is equivalent or comparable to one containing 8,457 mg of dietary ingredients and delivers the same health benefits and efficacy.
NAD found the record did not support those claims and recommended that Iron Rock discontinue the challenged “equivalent to” claims when made outside the SFP.
NAD+ Content Claim
NAD found that, in the context of certain Instagram posts, consumers could reasonably interpret the prominently displayed “8,457MG” statement as representing an amount of NAD+. Because the thinbi NAD+ product contains 150 mg of NAD+ per capsule, NAD recommended that Iron Rock modify its advertising to avoid conveying that the product contains 8,457 mg of NAD+.
Because Iron Rock did not provide an advertiser statement confirming that it will comply with NAD’s recommendations or appeal the decision, NAD will refer Iron Rock to the appropriate regulatory authorities, including the relevant state Attorneys General pursuant to Section 5.1(A) of the NAD/NARB Procedures as well as platforms on which the advertising appeared and with which NAD has a reporting relationship.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
National Advertising Division Recommends Bayer Modify or Discontinue Certain One A Day Men’s Pre-Conception Health Complete Multivitamin Claims

New York, NY – March 31, 2026 – Following a challenge brought by OLLY PBC, BBB National Programs’ National Advertising Division recommended that Bayer HealthCare LLC discontinue or modify certain claims for its One A Day® Men’s Pre-Conception Health Complete Multivitamin, a product marketed for men who are trying to conceive.
OLLY and Bayer are competitors in the dietary supplement market. OLLY challenged Bayer’s claims that Bayer’s One A Day Men’s Pre-Conception Health Complete Multivitamin supports healthy sperm and contains “powerful” antioxidants, including lycopene, as well as Bayer’s use of the term “complete multivitamin.”
The National Advertising Division (NAD) found that certain claims, including that men should take the product for at least three months before conception and that the product is specially designed to provide nutritional support while trying to conceive, reasonably convey the message that the product improves men’s chances of conception.
NAD also found that, in the fertility-focused context, certain claims that the product supports healthy sperm reasonably convey the message that the product improves sperm health and viability.
NAD found that the ingredient testing in the record did not support the challenged claims and recommended that Bayer discontinue or modify these claims to avoid conveying the unsupported message that the Men’s Pre-Conception Health Complete Multivitamin will improve chances of conception or that it improves sperm health and viability.
NAD also reviewed Bayer’s claim that the product contains “powerful antioxidants including Vitamin C, Vitamin E, selenium, zinc, and Lycopene which support healthy sperm.” NAD found that this claim conveys the message that the identified nutrients are responsible for delivering the claimed sperm-related benefits and that lycopene exhibits powerful antioxidant activity in the product.
Because the evidence did not support those messages, NAD recommended that Bayer discontinue or modify the claim.
With respect to Bayer’s use of the term “complete multivitamin,” NAD concluded that, in the absence of extrinsic evidence demonstrating consumer confusion caused by the product name, it would not recommend a change to the product name.
In its advertiser statement, Bayer stated that it will comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennifer Rosenberg
Email: press@bbbnp.org
Job Title: Media Relations
LexisNexis and Dentons Mark Successful Deployment of Lexis® Everyfile Across the Firm’s UK Legal Delivery Centre

Following a phased rollout, Dentons has embedded Lexis Everyfile at the core of its UK Legal Delivery Centre, improving visibility, consistency and workflow efficiency across high-volume work.
London, U.K., 25 March 2026 – LexisNexis Enterprise Solutions, part of LexisNexis® Legal & Professional, a global leader in information, analytics, and AI-powered legal workflow solutions,
today announces the successful and sustained adoption of Lexis® Everyfile by global law firm Dentons in its UK Legal Delivery Centre (LDC). Following a measured, phased rollout across key teams within the LDC, Lexis Everyfile is now supporting multiple work types and business processes, demonstrating its value as a modern, scalable matter and knowledge management solution.
Dentons, the world’s largest law firm, partnered with LexisNexis Enterprise Solutions to introduce Lexis Everyfile as a targeted enhancement to the LDC’s operational tooling.
After several months of active use, the LDC reports strong improvements in consistency, transparency, and operational agility across its teams.
The LDC provides scalable, process driven support across a broad range of legal and administrative work, enabling Dentons’ UK practice groups to focus on higher value matters while ensuring consistency and efficiency across recurring tasks.
“Everyfile has quickly become an integral part of how we coordinate and deliver work across the Legal Delivery Centre. Its flexibility allows us to shape workflows that genuinely reflect how our teams operate, while maintaining the structure and consistency we need across recurring tasks,” said Greg Rigby, Head of LDC at Dentons. “It’s helped us improve visibility, reduce friction and give our people more headroom to focus on the work that really requires their expertise.”
Designed to simplify matter delivery, Lexis Everyfile connects lawyer expertise, key documents, process steps, and data insights in a highly configurable environment. By enabling Dentons to standardize core processes while still accommodating specialist workflows, Lexis Everyfile ensures that teams can confidently manage significant workloads without compromising quality.
The platform’s structured data capture and consistent workflow design also support Dentons’ broader goals around AI readiness. With Lexis Everyfile providing a more complete, more accurate dataset across key workstreams, the firm is now better positioned to leverage emerging AI tools responsibly and effectively.
“Everyfile is designed to make the operational backbone of a law firm more intelligent and more connected. Dentons’ implementation shows how a single digital file can unlock the value of knowledge and process in ways that empower teams and strengthen decision making across the business,” said Nigel Williams, Product Director, LexisNexis Enterprise Solutions.
Since going live, Dentons has also leveraged Lexis Everyfile to support evolving workstreams across the business, with the LDC using the platform to manage multiple matter types. The firm’s emphasis on demonstrating real world value before publicizing its adoption underscores its commitment to evidence based innovation.
Early impact indicators have been positive, with teams reporting:
- Improved visibility of matter status and workflow progress
- Reduction in process variability across repeatable work
- Faster onboarding of new team members due to standardized, intuitive workflows
- Enhanced ability to track, reuse, and refine knowledge assets
The partnership highlights the combined value of Dentons’ forward thinking operational strategy and LexisNexis’ expertise in delivering legal technology that supports both compliance and commercial performance. As Dentons continues to strengthen its data foundations, Lexis Everyfile is expected to play a key role in enabling further optimization and informed adoption of next generation AI capabilities.
About LexisNexis® Legal & Professional
LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Media Contacts:
Vidushi Patel
Tagus PR
T: +44 (0)7958 474 632
Nicole Cunningham
LexisNexis | Enterprise Solutions
E: nicole.cunningham@lexisnexis.co.uk
Contact Information
Name: Vidushi Patel
Email: vidushi@taguspr.co.uk
Job Title: PR
LexisNexis Future of Work Report 2026 Finds Generative AI Adoption Surges, With Governance Emerging as Key to Scale

Global study of 1,400 professionals reveals rapid workflow transformation driven by generative AI, with governance critical lever to scale impact and promote trusted outcomes
NEW YORK, March 19, 2026 — LexisNexis® today released its Future of Work Report 2026: Generative AI — Tool, Colleague, or Liability? revealing that generative AI (genAI) is rapidly transforming professional workflows, moving from experimentation to embedded daily use. The global study of 1,400 professionals across more than 20 industries finds that as genAI adoption accelerates, policy and oversight are not keeping pace, creating a growing need for enterprise-grade controls to support sustainable, responsible growth.
“Generative AI is now embedded in daily workflows across the enterprise,” said Todd Larsen, President Global Nexis Solutions, LexisNexis Legal & Professional. “As this continues to scale, trust in AI outputs requires more than model performance. It demands reliable, authoritative data, clear governance, and human accountability. Organizations that pair innovation with trusted data and disciplined oversight will be best positioned to deliver consistent, defensible outcomes at scale.”
Rapid adoption creates new governance demands
As genAI moved from experimentation to routine use, formal oversight remains inconsistent:
- 53% of professionals report using genAI without formal approval
- 28% say their organization has no formal genAI policy
- 55% personally pay for genAI tools, with 60% of those using them for work
- 19% received no AI training
These trends suggest AI is advancing inside organizations faster than enterprise controls are being established.
Confidence rises as organizations work to align oversight
The report highlights a growing gap between user confidence levels and organizational oversight maturity:
- 64% of professionals report being very or extremely confident in using genAI responsibly
- 74% of those who received mandatory AI training still report unauthorized genAI use
- 51% of organizations say they have launched internal AI agents
- Only 44% of employees clearly understand what those AI agents are or how they function
As genAI systems become more autonomous, leadership focus will continue to shift from capabilities to accountability and whether appropriate guardrails are in place.
Human oversight remains essential
Despite growing autonomy in AI systems, professionals continue to emphasize the importance of human validation:
- 65% of professionals say human validation is very or extremely important
- 56% believe humans should remain involved at every stage
- Only 9% support minimal human oversight
The data reinforces that AI effectiveness depends on structured validation, risk-tiered oversight, and clear policy frameworks.
A practical roadmap for leaders
To help organizations translate early momentum into sustainable value, the report outlines 10 immediate actions leaders can take to strengthen oversight and reduce risk, including:
- Establishing cross-functional AI governance councils
- Conducting enterprise-wide audits of AI usage
- Publishing clear and enforceable AI policies
- Deploying secure, enterprise-grade AI tools
- Implementing risk-tiered validation protocols
The research also identifies five integrated elements required for responsible enterprise AI adoption: comprehensive training, clear policies, vetted tools, validation processes, and ongoing support.
As genAI continues to reshape how work gets done, organizations that align innovation with trusted data, structured workflows, and clear governance will be best positioned to scale expertise, drive productivity, and realize sustainable returns.
The LexisNexis Future of Work Report 2026 is available now.
To download the full report, access industry-specific findings, or benchmark your organization’s AI maturity, visit:
https://www.lexisnexis.com/en-us/products/nexis-plus-ai/future-of-work.page
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LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
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