National Advertising Division Recommends Teeth Whitening Claims for Oil Pulling Products be Discontinued; GuruNanda to Appeal

New York, NY – December 9, 2024 – In a challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division recommended GuruNanda, LLC discontinue “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products.

GuruNanda will appeal the National Advertising Division’s (NAD) decision regarding the “natural teeth whitening” claim.

“Natural Teeth Whitening”

GuruNanda claims on its pulling oil labels and website that the oils offer “natural teeth whitening” and submitted two studies to NAD to support the claim. NAD concluded that the studies were not sufficiently reliable to provide a reasonable basis for the challenged whitening claim and recommended that GuruNanda discontinue the “natural teeth whitening” claim.

“Dazzle From First Application”

The claim “Dazzle from first application” appears on the GuruNanda Pro Formula whitening Gel Pen packaging. NAD concluded that the claim, in the context of a product named “whitening gel pen,” communicates the message that the product whitens teeth and that the word “dazzle” will be understood by consumers to be synonymous with whiten. NAD also noted that some consumers might expect noticeable benefits immediately.

There is no evidence in the record demonstrating that the product whitens either at the beginning of the first application or immediately after the first 45 minutes have passed. Accordingly, NAD recommended that GuruNanda discontinue the “dazzle from first application” claim.

During the proceeding, GuruNanda voluntarily agreed to permanently discontinue several challenged claims. Therefore, NAD will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, GuruNanda stated it will “respectfully appeal NAD’s decision as to ‘natural teeth whitening’” to the National Advertising Review Board (NARB), and “agrees to comply with NAD’s recommendation as to ‘dazzling from first application.’”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact Information

Name: Abby Hills
Email: press@bbbnp.org
Job Title: Director of Communications

LexisNexis Unveils Nexis Data+, a Single-API Platform Giving Organizations Unprecedented Access to Gen AI-Approved Licensed News Content and High-Quality Company Data

Organizations can now import LexisNexis’ industry-leading collection of normalized, enriched data and trusted, credible content into existing tools and platforms to power AI applications and improve data-driven decision-making

New York, NY – December 9, 2024 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced Nexis® Data+, a new solution that provides organizations with direct access to an extensive repository of trusted, high-quality data through a single application programming interface (API). Nexis Data+ empowers organizations to seamlessly integrate AI-enriched corporate, legal, financial and compliance data and generative AI-approved licensed news content into existing tools, platforms, AI models, and workflows to drive confident decision-making and analysis.

Tapping into a portfolio of more than 23,000 licensed publications, Nexis Data+ now delivers the industry’s largest collection of Gen AI-approved news datasets. Licensed publishers and publications in the API include The Associated Press, McClatchy, Gannett, Business Insider, South China Morning Post, Benzinga, American Banker, AWP Finanznachrichten, American City Business Journals, and many more.

In addition to news, Nexis Data+ provides access to a variety of other valuable data types including proprietary and licensed legal data (e.g., dockets, verdicts, settlements, patent filings, etc.), compliance data (sanctions, watchlists, politically-exposed people), extensive company and financial data, and more.

Corporations, financial institutions, consultancies, academic institutions, nonprofits, and a wide variety of other organizations worldwide can now leverage this data to streamline research and analysis across key topics, trends, and entities, and power a variety of AI initiatives, including:

  • AI model training
  • Gen AI applications
  • Natural language processing
  • Event modeling and prediction
  • Risk modeling
  • Pattern discovery
  • Predictive and descriptive analytics
  • Statistical analysis and more

“The Nexis Data+ API simplifies the integration of a vast repository of business data and licensed, AI-ready content into external platforms so organizations can quickly gain better, more-informed insights for critical business decision-making,” said Dani McCormick, Vice President of Product, Nexis Solutions. “Our customers require transparency and confidence in the data and information driving these decisions, especially for AI-powered applications and tools. Nexis Data+ is designed to be a reliable and trustworthy source of data for organizations seeking to implement AI and GenAI initiatives successfully.”

Focus on Unlocking the True Potential of Data

Working closely with its customers, LexisNexis has prioritized data enrichment as a critical differentiator for Nexis Data+. LexisNexis employs hundreds of data scientists and thousands of technical and subject matter experts to normalize, resolve, and classify data from diverse sources to enhance searchability, relevance, and impact. The company also enriches its data universe with tags and metadata including entity-level sentiment and ESG categories. With these enrichments, Nexis Data+ enables organizations to quickly leverage high-quality, trusted and accessible data, which reduces ingestion time and leads to faster AI implementations.

One organization, World Wildlife Fund (WWF), is leveraging LexisNexis data with Generative AI to help identify and combat overfishing, illegal fishing, and marine habitat destruction worldwide. Using Nexis Data+ to access and analyze international news, WWF seeks to identify where and when potential conflict over fisheries might unfold.  With its Oceans Futures platform, enhanced by LexisNexis data, WWF is seeking to strengthen conservation by galvanizing its international coalition, attracting media and policy attention to these issues, supporting strategic planning and resource allocation, and stopping conflicts before they start.

“From declining food security in local fishing communities to disputes between global superpowers, the risk of violent fisheries conflict is on the rise. To address these challenges, World Wildlife Fund must rapidly mobilize attention and resources at a global scale,” said Johan Bergenas, Senior Vice President of Oceans at WWF.

For more information about Nexis Data +, please visit: https://www.lexisnexis.com/data

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Media Contact
Leela Bozonelis, Global Product Marketing Director
Nexis Solutions, a Division of LexisNexis
929-383-8781
leela.bozonelis@lexisnexis.com

Jennifer Johnston, Plat4orm PR
208-989-9962
jennifer@plat4orm.com

LexisNexis Wins Gold at AMEC Awards for Communication Effectiveness

The International Awards Program Recognizes Excellence in Research, Measurement, Insight, and Analysis

November 26, 2024 — NEW YORK CITY, NY — LexisNexis Legal & Professional, a leading global provider of AI-powered analytics and decision tools, was awarded gold by the International Association of Measurement and Evaluation of Communication (AMEC), the body’s highest honor. Now in its 22nd year, the AMEC global awards program celebrates achievement in the field of communications research, measurement, insight, and analytics.

“Seeing the bespoke communications support our client received be recognized by a leading authority like AMEC is an honor for our team,” said Katy Fixter, General Manager, Nexis Solutions. “It reinforces our commitment to offering media intelligence data and services that really address the unique needs of each of our clients.”

The award recognized the work of Nexis® Media Intelligence and Research & Analytics, a concierge media intelligence service. Combining media metrics and human analysis, the Media Intelligence Research & Analytics team delivers bespoke media intelligence that is tailored to the objectives, market and format of their global clientele.

LexisNexis was one of four finalists in their category, “Best Crisis Comms Measurement and Reporting”. Facing sudden, industry-wide turbulence in 2023, a LexisNexis client needed bespoke media reporting to inform and measure its strategic communications. By proactively leveraging the media data and research provided by LexisNexis, the client was able to communicate in a manner that resonated with the market and then quantify the superior reception of their strategy as compared to competitors.

For more information about the awards, visit https://amecorg.com/awards/winners-2024/

For more information about Nexis® Media Intelligence Solutions visit www.lexisnexis.com/mediaintelligence

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About the AMEC

AMEC is the world’s largest media intelligence and insights professional body, representing organisations and practitioners who provide media evaluation and communication research. AMEC has grown from seven members to nearly 200 in its 25th anniversary year, representing organisations based in 86+ countries, and more than 1,000 professionals dedicated to measurement and evaluation best practices across the globe. AMEC thinks and operates internationally, forming working groups from different countries to work together on new initiatives, all reinforced by its vibrant chapters in Asia Pacific, Europe, Latin America and North America.

Media Contact:
Leela Bozonelis
leela.bozonelis@lexisnexis.com
+1 929 383 8781

NAD Finds Certain Claims for Mott’s Fruit Flavored Snacks Supported or Outside NAD’s Jurisdiction; Recommends General Mills Discontinue or Modify Other Claims

New York, NY – November 25, 2024 – In a challenge brought by competitor PIM Brands, Inc., BBB National Programs’ National Advertising Division recommended that General Mills, Inc. discontinue or modify certain express and implied claims regarding the fruit and vegetable content of Mott’s Fruit Flavored Snacks and the nutritional benefits of those ingredients.

The National Advertising Division (NAD) first determined that PIM’s challenge to labeling for Mott’s Fruit Flavored Snacks and Mott’s website fell outside NAD’s jurisdiction. General Mills argued that NAD lacked jurisdiction over these claims because of a court order in litigation where the court reviewed these same labeling and website claims.

NAD reviewed the challenged claims and the court’s order and determined that certain claims in that proceeding are the same and were subject to the court’s order and determined that it will decline to exercise jurisdiction over those claims.

NAD determined, however, that it retains jurisdiction of claims not covered by the court’s order.

For claims over which it retained jurisdiction, NAD determined that certain challenged advertising appearing on third-party retailer websites for Mott’s Fruit Flavored Snacks did not communicate any unsupported implied message about Mott’s Fruit Flavored Snacks’ fruit and vegetable ingredients or nutritional qualities.

NAD determined, however, that certain remaining challenged advertising for Mott’s Fruit Flavored Snacks reasonably conveyed the message that:

  • The product contains fruits and vegetables;
  • The product is made with whole fruits and vegetables; and
  • Fruit and vegetable juice concentrate provides nutritional benefits.

NAD found that General Mills failed to support these implied claims through challenged social media posts and by reviews reposted by General Mills, including:

  • “These are great. Way [sic] to get my kids to eat fruits and vegetables. They have [had] a package each night after dinner for years and years.”
  • “My kids love eating these and I love the fact that it’s made with real fruits and vegetables and no artificial colors. It helps with trying to show them how to eat mindfully and healthy.”

NAD recommended that General Mills discontinue the challenged reposted reviews in its advertising and modify its advertising to avoid conveying the implied messages that Mott’s Fruit Flavored Snacks contain fruits and vegetables, are made with whole fruits and vegetables, or the fruit and vegetable juice concentrate in Mott’s Fruit Flavored Snacks provides nutritional benefits.

In its advertiser statement, General Mills stated that it will comply with NAD’s recommendation.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

In National Advertising Division Challenge, Drip Hydration Voluntarily Discontinues Claims for its Ketamine IV Therapy

New York, NY – November 22, 2024 – Following a challenge brought by BBB National Programs’ National Advertising Division as part of its routine monitoring program, Drip Hydration voluntarily discontinued advertising claims for its Drip Hydration Ketamine IV Therapy.

At issue for the National Advertising Division (NAD) were claims that Drip Hydration’s at-home IV ketamine drips could treat serious mental health conditions and serve as an alternative to prescription medications. Ketamine is a dissociative anesthetic with hallucinogenic effects.

During the inquiry Drip Hydration permanently discontinued all challenged claims.

NAD will treat the permanently discontinued claims, for compliance purposes, as if NAD recommended that they be discontinued.

Drip Hydration declined to provide an advertiser statement.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business. 

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

Federal Judiciary Awards Multi-Year Contract to LexisNexis

Landmark 7-Year Contract Selects LexisNexis as Essential Information Provider for the Federal Judiciary, including the ability to enable access to Lexis+ AI for all federal judges and judicial staff

WASHINGTON, DC – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced that the Federal Judiciary has chosen to award LexisNexis with a 7-year contract as a primary information provider to the United States Federal Judiciary to provide every federal judge, their support staff, and other federal judiciary employees with full enterprise-wide, unlimited access to the broadest possible range of primary legal; secondary legal; news, business and journals; people and public records content; and analytics information and insights. 

The contract gives the Federal Judiciary the ability to enable access to Lexis+ AI™, a generative AI solution designed to transform legal work. This ensures that the federal courts are not only keeping pace but leading the way with emerging legal technologies.

“We are honored that the Federal Judiciary has entrusted LexisNexis to provide our solutions to help support their critical mission,” said Ron Martin, Vice President of Federal Government at LexisNexis Legal & Professional.

The contract provides the Federal Judiciary with the most robust package of LexisNexis® products, including access to one of the most comprehensive collections of federal case law, a full suite of exclusive LexisNexis research tools, Matthew Bender® secondary sources, Practical Guidance, Context, Law360®, Nexis Newsdesk®, CourtLink®, and more.

For more information on Lexis+ AI and our generative AI resources for legal professionals, visit www.lexisnexis.com/ai.

About LexisNexis AI Development

LexisNexis is responsibly developing legal AI solutions with human oversight. LexisNexis, part of RELX, follows the RELX Responsible AI Principles, considering the real-world impact of its solutions on people and taking action to prevent the creation or reinforcement of unfair bias. LexisNexis deploys ethical, powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model for each legal use case and enables the company to investigate and deploy new models with unmatched speed.

Using the LexisNexis advanced proprietary Retrieval Augmented Generation (RAG) 2.0 platform integrated with Shepard’s® Knowledge Graph, Lexis+ AI responses are grounded in comprehensive, exclusive legal content with case law relationship information to deliver validated citation references, ensuring high-quality and authoritative answers. Lexis+ AI delivers trusted results with state-of-the-art encryption and privacy technology to keep data secure. Uploaded documents are purged or retained as dictated by the customer, and customers can easily manage or delete their prompt conversation history. Lexis+ AI is continually improving with hundreds of thousands of rated answer samples by LexisNexis legal subject matter experts used for model tuning. LexisNexis employs over 2,000 technologists, data scientists, and subject matter experts to develop, test, and validate its solutions.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
 
Media Contact
Dana Greenstein
Director of Communications, North America & UK
LexisNexis Legal & Professional
212-448-2163
dana.greenstein@lexisnexis.com

NAD Finds Patented and Safety Claims for POOPH’s Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued

New York, NY – November 21, 2024 In a challenge brought by Reckitt Benckiser LLC, BBB National Programs’ National Advertising Division determined that Ikigai Marketing Works, LLC and POOPH, Inc. (together, Ikigai) supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued.

The National Advertising Division (NAD) also recommended that the challenged superiority comparative claims, including “[o]ther sprays just cover up odor,” be modified or discontinued.

Patented Claim

The POOPH product packaging states that it “CONTAINS: Water, Surfactants, and Patented Odor Eliminator Blend.” Based on the evidence in the record, NAD concluded that the claim “Patented Odor Eliminator Blend” is substantiated.

Odor and Stain Elimination Claims

Reckitt challenged Ikigai’s claims that its POOPH Pet Odor & Stain Eliminator eliminates odors, including at a molecular level, and eliminates stains. These claims appear in multiple locations including in its product name, on product packaging, on its website, and in commercials.

NAD found that odor “elimination” is a powerful claim that may convey to reasonable consumers that POOPH eliminates odor at both a molecular and perceptual level. Ikigai submitted studies that demonstrated the chemistry of the product and that the product reduced some odors, but NAD found that the studies did not support challenged claims that POOPH eliminates malodor. Therefore, NAD recommended that the odor elimination claims be discontinued.

The stain elimination claims also appear in multiple locations including in POOPH’s product name, the product packaging, and on its website. Posts on Ikigai’s Instagram account also claim that “[w]e’re here to keep your pup’s throne (aka the couch) stain free…”

NAD found Ikigai’s evidence did not support a stain elimination claim so NAD recommended that it discontinue the challenged stain elimination claims.

Comparative Claims

Reckitt also challenged several comparative claims found on Ikigai’s website and in variations in other videos. Specifically, on the “Pooph Science” section on the Ikigai’s website, the claim “slow-acting sprays cover-up odors” is heard while a bottle labeled Nature’s Breeze appears. Later the narrator asks, “Why waste money on any product that doesn’t totally eliminate the stink?” and closes with “IF IT’S NOT [POOPH] IT STINKS!”

NAD determined that reasonable consumers would understand the “it stinks” claim as a play on the language of foul odors and not a claim based on evidence that compares the efficacy of its product to another and concluded that the claim was puffery.

NAD found, however, that other claims such as “Why waste money on any product that doesn’t totally eliminate the stink?” and “Other sprays just cover up odor,” conveyed the message that POOPH is superior to all competing products because they are ineffective and merely mask malodor instead of eliminating them.

Because Ikigai’s evidence did not support the superiority comparative claims, NAD recommended that the challenged express comparative claims be discontinued, and the advertising be modified to avoid conveying the following implied claims:

  • All other, or enzymatic, pet or odor spray products are worthless, including Resolve® products.
  • All enzymatic formula or other spray products are unable to neutralize or eliminate malodor.
  • All enzymatic formula or other spray products only cover up odors.
  • POOPH™ Pet Odor & Stain Eliminator works better than all other pet odor spray products (or all enzymatic pet odor spray products) on the market at addressing odors.

Safety Claim

Reckitt also challenged a video demonstration where a POOPH representative demonstrates the safety of POOPH by spraying it in his mouth. Based on the evidence submitted regarding the safety of the product’s ingredients, NAD concluded that the claim that POOPH is safe to be sprayed in the mouth is supported.

In its advertiser statement, Ikigai stated it “will comply with the NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact Information

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations

LexisNexis Introduces Lexis+ AI Mobile App, An Industry-First Generative AI App for Legal Professionals

Lexis+ AI Mobile App enables transformative legal work on the go; Lexis+ AI also releases new product enhancements to boost customer productivity

NEW YORK, NY – November 20, 2024 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced a set of customer-driven innovations to its industry-leading Lexis+ AI®, a generative AI solution designed to transform legal work. These include the launch of the U.S. Lexis+ AI Mobile App, the industry’s first legal generative AI application, now available for download in both the Apple App Store and Google Play.

The Lexis+ AI Mobile App helps legal professionals conduct their work anytime, anywhere, to meet their demanding schedules and the response time expectations of their clients. Its intuitive interface connects users to a full suite of AI-powered features, including:

  • Ask a Legal Question Leverages natural language processing to pose intricate legal queries and receive accurate, insightful responses tailored to specific needs.
  • Summarize a Case Quickly distills the essence of legal cases, extracting key points and insights with unparalleled efficiency, ensuring attorneys stay informed and prepared.
  • Generate a Draft Streamlines the legal writing process by generating well-structured drafts, saving valuable time and effort while maintaining the highest standards of quality.
  • Recent Conversations & Drafts Enables users to access and review existing drafts and previous interactions with the AI assistant, ensuring seamless continuity and workflow across devices.
  • Mobile-to-Desktop SyncProvides a personalized experience tailored to individual preferences, with the ability to seamlessly sync activities between the mobile app and desktop version.

“Attorneys can now access the tools they need to serve their clients without delay through the Lexis+ AI Mobile App. This innovative app streamlines workflows, enabling legal professionals to deliver client value from anywhere, ensuring they can efficiently meet their clients’ needs,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK and Ireland. “By combining exclusive legal content with advanced AI capabilities, attorneys can trust the insights and drafts generated by the app, as they are grounded in authoritative sources and validated for accuracy. This empowers attorneys to make informed decisions and deliver high-quality work on the go.”

Fitzpatrick added, “But that’s not all. We are proud to announce the release of AI Code Compare and Administrative Code Summaries on Lexis+ AI. Code Compare quickly identifies and summarizes critical differences in versions of statutes, codes, and legislation as they evolve over time. Federal and state administrative code summaries provide attorneys with a concise summary of administrative codes, enabling them to quickly understand the scope and applicability of the code and efficiently determine if it is relevant to their matter before examining it in more detail, streamlining their research process and saving valuable time.”

The Lexis+ AI Mobile App and additional enhancements are available to U.S. Lexis+ AI customers on Google Play and the Apple App Store. To learn more about Lexis+ AI and to become a Lexis+ AI customer, visit www.lexisnexis.com/ai.

About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
 
Media Contact
Dana Greenstein
Director of Communications, North America & UK
LexisNexis Legal & Professional
212-448-2163
dana.greenstein@lexisnexis.com

Knowable Unveils Groundbreaking “Ask Knowable” AI Suite Powered by Accurately Structured Contract Data

New AI contract assistant seamlessly integrates with existing contract intelligence platform to unlock deeper, actionable contract insights grounded in accurate data, trained by contract professionals.

New York, NY – November 19, 2024 – Knowable, a LexisNexis® company and pioneer in enterprise contract intelligence, today announced the commercial preview of “Ask Knowable,” a revolutionary AI suite that transforms how organizations interact with and understand what’s in their contracts. Tightly integrated with Knowable’s industry-leading contract management platform, Ask Knowable leverages advanced natural language processing and generative AI to allow users to ask questions of their contracts, and get relevant, actionable answers.

At the core of Ask Knowable is an advanced AI assistant purpose-built to understand the nuances of contract language and interconnected agreements and share them from the security of your existing Knowable Insights. Leveraging Knowable’s proprietary platform with 98% accuracy in contract data and family mapping, this AI capability can quickly comprehend how contract terms change and evolve over time from the master agreement to its amendments and all other ancillary agreements. This unparalleled visibility reduces the time to answer day-to-day contracts questions and enables precise, contextual summaries and answers to queries spanning an organization’s full contract portfolio that are otherwise extremely difficult to get.

Key features of the Ask Knowable suite include:

  • AI Contract Search: Locate contracts instantly using conversational prompts without complex filters or data modeling expertise
  • AI Contract Summaries: Quickly digest critical terms and obligations with AI-generated summaries of individual agreements and full contract families
  • AI Chat: Get answers to specific questions by engaging directly with advanced Generative AI that can understand the evolution of contract terms across interrelated agreements leveraging Knowable’s proprietary family mapping.

“Ask Knowable represents a major leap forward in making contract data not just findable, but truly knowable,” said Nik Reed, CEO of Knowable. “By combining our Knowable Essentials data model and proprietary contract family mapping structure with the latest in Large Language Models, we’ve created a seamless experience to elegantly answer the most frequently asked questions by contract professionals.”

A Unique Approach

 Ask Knowable leverages the LexisNexis Privacy by Design principles to ensure interactions are backed by state-of-the-art security and privacy technology to keep data and user information highly secure.

“There is tremendous potential for generative AI to transform the way that executed agreements are managed and activated in large enterprise,” stated Mike Walsh, CEO of LexisNexis Legal & Professional. “Using the latest in AI, combined with cutting edge contracts IP, Knowable can unlock the full value of customer contracts, allowing our clients to quickly answer questions like never before.”

“At Knowable, we’re uniquely positioned to develop AI solutions that directly address the needs of anyone who manages contracts across legal, procurement, commercial, and finance,” said Nik Reed, CEO of Knowable. “Our unparalleled accuracy in data, coupled with our patented approach to creating contract families, provides Ask Knowable’s intelligent insights a contextual grounding that others simply cannot match. While many are exploring AI for contract data, we’ve gone further – leveraging our proprietary data model, 15 years + of legal and contracts IP, to build an experience that genuinely enhances how organizations interact with and derive value from their executed agreements.”

Availability

Ask Knowable will be available in March 2025 as part of the Knowable Essentials subscription plans. Knowable will showcase the Ask Knowable suite, including live demos highlighting its AI summarization and user-friendly capabilities, at the upcoming LegalWeek conference in New York City from March 24-27, 2025. Request an exclusive preview at www.knowable.com/ask-knowable.

About Knowable

Knowable is a leader in enterprise contract management, helping organizations maximize revenue, reduce risk, and enhance efficiency by transforming post-signature contracts into structured data. Many of the world’s largest companies rely on Knowable’s contract system of record to gain complete visibility into their agreements through the company’s unique combination of artificial intelligence, advanced analytics, and legal expertise. For more information, visit www.knowable.com.

Contact Information

Name: Clint Cannon
Email: clinton.cannon@knowable.com
Job Title: Chief of Staff

National Advertising Division Recommends SharkNinja Discontinue Certain Best Deep Carpet Cleaning Claims

New York, NY – November 19, 2024 In a challenge brought by BISSELL Homecare, Inc., BBB National Programs’ National Advertising Division recommended that SharkNinja Operating, LLC discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”     

NAD examined whether Shark’s point of comparison, carpet cleaners over 14 pounds, is consumer-relevant and whether Shark’s best deep carpet cleaning claims are supported.

NAD concluded that consumers would not reasonably understand that carpet cleaners have categories segmented by weight. While weight may be an important feature for consumers to consider when purchasing a carpet cleaner, NAD found the evidence in the record of third-party media and industry marketing does not indicate that weight is how consumers understand or define a class of carpet cleaners.   

NAD determined that Shark did not provide a reasonable basis for the claim that Shark’s CarpetXpert provides the best deep carpet cleaning among full-size carpet cleaners over 14 pounds.

Therefore, NAD recommended that Shark discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners (Based on ASTM F2828 vs. full-sized carpet cleaners above 14lbs).”

In its advertiser statement, SharkNinja said that though it “disagrees with certain portions of NAD’s decision,” it will “comply with NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

Contact Information

Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations