Month: September 2025

New York, NY – September 29, 2025 — Following a challenge brought by Etekcity Corporation, BBB National Programs National Advertising Division recommended that Renpho US discontinue or modify certain strikethrough price and “limited-time” deal claims for its Elis 1 Smart Scale for Body Weight. Etekcity and Renpho each sell small home appliances and compete directly against one another in the smart bodyweight scale marketplace.

At issue for the National Advertising Division (NAD) was Renpho’s display of strikethrough prices and “limited time” deals on its online product pages for its Elis 1 Smart Scale, and whether the advertised “list” prices were artificially inflated such that they mislead consumers. NAD also considered whether Renpho’s “limited-time” deals were actually limited.

While NAD precedent allows an advertiser to choose the object of comparison in a strikethrough price if material information is clearly communicated, “list” prices must not be outlier prices. When an item is discounted, or marked down from a “regular” price, an advertiser must demonstrate that the regular price is a bona fide price rather than one artificially inflated to produce dramatic markdowns that exaggerate the value of the sale and savings.

NAD found no evidence that either an appreciable number of sales were made by Renpho at the strikethrough price or that the price had been offered for a significant amount of time in the recent, regular course of business, nor any evidence that the “limited-time” deal was genuinely limited.

Accordingly, NAD found Renpho’s strikethrough price claims and limited-time deal claims were not supported and recommended that Renpho discontinue or modify these claims such that any “list” or strikethrough price reflects a price at which an appreciable number of sales have been made or that the “list” or strikethrough price is otherwise a bona fide price that has been offered for a significant amount of time in the recent, regular course of business.

NAD additionally recommended that the claim “Limited Time Deal $19.99 $34.99” be discontinued or modified to ensure any limited-time deal is genuinely limited and that a reasonable amount of time passes before similar claims are made again.

In its advertiser statement, Renpho stated that it “agrees to comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Las Vegas, NV – Edvisors, a trusted resource for college financing information, has released the Edvisors 2026-2027 Filing the FAFSA® guide along with other helpful tools to assist families in planning and paying for college.

The Free Application for Federal Student Aid (FAFSA®) is a critical step in college financing, but many students and families find it overwhelming. Edvisors’ guide and newly released 2026-2027 FAFSA® Walkthrough help families understand and prepare for the FAFSA process. The resources focus expertise in common areas of confusion, which helps prevent mistakes when determining financial aid eligibility.

“Planning for college has been challenging for students and families,” explains Sravani Atluri, Chief Marketing Officer at Edvisors. “Laws and rules have changed, and the FAFSA process feels overwhelming and confusing. Our goal with our resources is to empower students to navigate the process and set realistic expectations for college costs.”

The Edvisors 2026-2027 Filing the FAFSA® Guide offers a clear summary of the application process, along with detailed articles that break down each section of the FAFSA.

The Edvisors 2026-2027 FAFSA® Walkthrough video, complete with expert commentary, helps make the process simple and stress-free, with a preview of what to expect.

As part of its suite of resources, Edvisors released its Financial Aid Gap Calculator just a few months ago. The calculator is a valuable tool to help families organize, breakdown college costs, and identify any financial gaps so students and parents can plan to cover them.

Students can also visit the Student LIFE Blog for updates on FAFSA®, financial aid, and student loans.

About Edvisors: For 20 years we have been known as one of the largest and most trusted resources to help students find their path to success. Everyone needs to find their own path, and we know that first-hand. We work to provide information from both our professional and firsthand experiences, to help individuals through college and beyond. Every year, millions of students and their families turn to the Edvisors.com, for timely, accurate information, advice and tools that help them confidently make the best decisions about paying for college. Founded in 1998, Edvisors is based in Las Vegas, Nevada. More information can be found www.edvisors.com.

New York, NY September 25, 2025 – In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc., the National Advertising Division recommended that AT&T Services, Inc. modify its advertising to avoid conveying the message that every customer on every AT&T plan can receive a free iPhone 16 Pro.

Fast Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

At issue for NAD was whether the challenged claim, “Learn how everyone gets iPhone 16 Pro on us,” is false because not “everybody” can get a free phone or conveyed the message that every customer on every AT&T plan can receive a new phone.

NAD found that the claim does not state that everyone “can” get a free phone. The claim states that one can “learn how everyone gets iPhone 16 Pro on us.” The term “everyone” means every person without exception, and the phrase “learn how” precedes “everyone,” suggesting that everyone is eligible to receive a phone, not that everyone can learn how to get one.

NAD determined reasonable consumers understand there are limitations to the term “everyone” in this context, such as becoming an AT&T customer and going through certain steps. However, some may interpret “everyone” to mean every person who becomes an AT&T subscriber and may be surprised that it is not everyone who gets an iPhone, but only those who subscribe to specific plans.

The limitation that the offer only applies to certain plans is material information that should be disclosed. Therefore, NAD recommended that AT&T modify its advertising to avoid conveying the message that everyone is eligible for the offer or to clearly and conspicuously disclose that although everyone can be eligible for the offer, they must subscribe to certain plans.

In their advertisement statement, AT&T stated that it “will appeal NAD’s decision.”

Appeals of NAD decisions are made to BBB National Programs’ National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

New York, NY – September 24, 2025 – While BBB National Programs’ National Advertising Division concluded that Guideline, Inc.’s claim that it had “nearly $140 million ARR” reflected a calculation method that was not uncommon, the National Advertising Division (NAD) recommended Guideline modify the claim to include a clear and conspicuous disclosure indicating the method it used to calculate ARR (Annual Recurring Revenue).

Human Interest Inc., the challenger, and Guideline each provide 401(k) programs to small and medium-sized businesses. Human Interest brought the challenge under Fast-Track SWIFT, an expedited challenge process designed for single-issue advertising cases brought to NAD.

The challenged claim appeared in a highlighted box on Guideline’s 2024 Year in Review (YIR), reading “~$140M ARR,” followed by text describing revenue growth and a footnote explaining that “Guideline calculates ARR by the following formula: ARR = sum of subscription and AUM revenue in December x 12 + new bookings backlog.”

NAD reviewed whether the Guideline’s ARR calculation was misleading because it reflected a practice that is not commonly accepted. In the record, NAD found no authoritative definition of ARR for purposes of advertising and concluded that it was not demonstrated that Guideline used an uncommon method of calculating ARR, such that it could not be deemed ARR in the context of the challenged advertising.

But NAD also recognized the potential for ambiguity and the lack of an authoritative definition of ARR as a reason for a clear explanation of how the term is used by the Guideline. Therefore, NAD recommended that Guideline modify the “nearly $140 million ARR” claim to include a clear and conspicuous disclosure indicating the method it used to calculate ARR.

In its advertiser statement, Guideline stated it “will comply with the NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.  

GREENVILLE, S.C., September 22, 2025 – Michelin, a global leader in tire innovation, is debuting the latest size update to its renowned Pilot General Aviation tire, developed in collaboration with Beringer – 11×4.00-5 8/160 PILOT TL.

Michelin Pilot General Aviation tires have long been the standard for high-performance bias tires, providing exceptional strength and durability across a wide variety of aircraft. The latest size addition continues this tradition, ensuring that pilots can rely on Michelin for their most demanding aviation needs.

“For Michelin to introduce a new tire size in collaboration with Beringer is a testament to our commitment to the continued development of innovative solutions and meeting the evolving needs of the aviation market,” said Frederic Behm, Global Segment Lead, General Aviation, Michelin. “The new tire size is specifically designed to meet the customers’ needs of a large variety of aircraft, including Ultralight, Light, Light Sport and Experimental aircraft.”

The new tire size features exceptionally durable rubber compounds, configured for more landings and extended tire life while being designed to provide true track taxi, takeoffs, and landings, engineered to ensure smooth and precise handling. Its tubeless design reduces overall wheel weight and helps eliminate the effect of tire creep on the wheel.  

“This collaboration with Michelin is an opportunity to meet market needs by combining a Beringer wheel with a Michelin tire, offering unique performances for our customers,” said Claire Béringer, CEO, Béringer Aéro.

The new Pilot GA tire size is available now, and Michelin and Beringer are excited to see the positive impact it will have on customer satisfaction, while they continue their collaboration together.

For more information, please visit our website.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep knowledge in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

For more information, contact:

Michelin North America     

Public.relations@michelin.com                                                                     

www.michelinmedia.com

New York, NY – September 18, 2025 – Following its marketplace monitoring of children’s advertising, BBB National Programs’ Children’s Advertising Review Unit (CARU) recommended that MrBeastYouTube, LLC, and its affiliate Feastables, update their advertising and data collection practices for the MrBeast YouTube channel, Feastables’ Sweepstakes, and the Feastables website to comply with CARU’s Advertising Guidelines, CARU’s Privacy Guidelines, and the Children’s Online Privacy Protection Act (COPPA).

MrBeast, the online persona of Jimmy Donaldson, is one of the world’s most popular content creators on the YouTube platform, with a large fan base of children and young adults. The MrBeast YouTube channel has over 400 million subscribers. In 2022, MrBeast launched Feastables, a chocolate brand that generated over $215 million in revenue in 2024.

CARU’s inquiry focused on whether certain advertising on the MrBeast YouTube channel was identifiable as advertising; whether certain claims for Feastables chocolate bars were misleading; whether promotions for Feastables sweepstakes clearly disclosed free means of entry, odds of winning, and minimum age requirements; and whether personally identifiable information was collected from children prior to obtaining verifiable parental consent (VPC).

MrBeast YouTube Advertising

CARU observed several MrBeast YouTube videos where the video descriptions and pinned comments contained advertising content unrelated to the videos. This content was not clearly labeled or otherwise identifiable as advertising to children in the audience.

Because it would not be clear to children that the video descriptions and pinned comments were advertising messages, CARU determined that MrBeast’s YouTube channel did not comply with CARU’s Ad Guidelines’ provision that advertising should be presented in a way that makes clear to the child audience that it is advertising.

CARU accordingly recommended that the channel update its advertising practices to ensure that all advertisements are identifiable as ads to children.

Feastables Advertising

In a promotional video later removed from his YouTube channel, MrBeast posted a “Massive Announcement!” where MrBeast debuted the new Feastables chocolate bars and purported to conduct a blind taste test between the new Feastables chocolate bars and “top European chocolates” that showed all tasters preferring the Feastables bar.

Although MrBeast contended the taste test demonstration was not intended to be taken seriously, CARU concluded that it would appear to be a valid taste test to children.

CARU determined Feastables violated CARU’s Ad Guidelines by misrepresenting that the taste test was a valid demonstration that consumers prefer Feastables chocolate bars’ taste compared to similar chocolates.   

CARU recommended that Feastables ensure ad claims are truthful and not misleading to children.

Feastables Sweepstakes

At the end of the “Massive Announcement” Feastables video, MrBeast announced the “Blue Wave $10K sweepstakes” saying, “…for 30 days straight, we are giving away $10,000 to a lucky customer who scans the QR code on the back of any new Feastables bar…You might win 10 grand…” and to “Upload Your Receipt & Enter to Win. Confirm your purchase below to enter for a chance to win 10k + a year’s supply of our new chocolate. MORE BARS = MORE ENTRIES.”

Contrary to CARU’s Ad Guidelines’ provision that sweepstakes promotions must clearly and conspicuously disclose a free means of entry, the free means of entering the sweepstakes was only disclosed in the FAQ section linked to halfway down the page. The FAQ also stated that the minimum age of participation is 16.

Based on the overall net impression of the ads for the Blue Wave sweepstakes, CARU determined that the free method of entry was not adequately disclosed. CARU determined that a child may have the reasonable takeaway that they must purchase Feastables chocolate bars to enter the sweepstakes. A second reasonable takeaway is that a child should purchase as many as 10 chocolate bars every day and scan the QR codes to maximize their chances of winning.

In MrBeast’s 2024 Halloween sweepstakes, Feastables encouraged participants to submit up to 24 entries daily until October 30 for a chance to win $10,000, with a grand prize of $1,000,000 on Halloween Day. The ad copy stated, “$10,000 USD Daily Winner. Enter with Purchase Through October 30.” In very small print was the disclaimer, “No purchase necessary, Click below for details.” The official rules stated that participants must be at least 13 years old with parental permission and entrants under 13 are not allowed.

CARU noted the sweepstakes did not include an age gate to ensure that participants were at least 13 years old, nor did the sweepstakes provide a method, at any point in the sweepstakes entry flow, where participants could enter their parent or guardian’s information to obtain VPC. The entry form required a participant to enter personal information including full name, phone number, address, and email address. To upload the receipt photo, the prompt, “I affirm that I have read, understand and agree to the Official Rules,” was pre-checked.

Additionally, the advertisement featured a large countdown timer with the text “Time is Running Out. Buy Feastables for a chance to win $10K,” which CARU determined constituted sales pressure.

Sweepstakes Advertising Issues

CARU determined that the Feastables Blue Wave $10K and Halloween $10K sweepstakes did not comply with CARU’s Ad Guidelines by failing to clearly and conspicuously disclose the free means of entry, the minimum age requirements, and the likelihood of winning, and by promoting the overconsumption of chocolate bars.

CARU recommended ensuring that material information is disclosed clearly and conspicuously to children in language they can understand, that advertising is clearly identifiable as advertising to the children, and that advertising is truthful, not misleading, and appropriate to the child audience.

Sweepstakes Privacy Issues

CARU’s Privacy Guidelines and COPPA require websites directed to children, including mixed audience sites, to obtain VPC before collecting, using, or disclosing personal information from children under 13. Pursuant to COPPA, mixed audience sites may implement a neutral age-screening mechanism to ensure the site does not collect personally identifiable information from children under 13 without first obtaining VPC.

CARU determined that the Feastables website was a mixed audience site that appealed to children under the age of 13 as a secondary audience and, therefore, Feastables had a reasonable expectation that children under 13 would visit the website.

Therefore, CARU determined that the Feastables Blue Wave $10K and Halloween $10K sweepstakes did not comply with CARU’s Privacy Guidelines and potentially COPPA by failing to provide a neutral age-screening mechanism to ensure the sweepstakes website did not collect personally identifiable information from children under the age of 13 without first obtaining VPC.

Other Feastables Website Privacy Issues

In its review of the Feastables website, CARU observed a full-page popup that repeatedly solicited the user’s email address with a call to action stating, “MrBeast Wants You to Join the Crew.” When CARU provided an email address through this popup, it discovered that a second popup would generate, soliciting the user’s phone number this time. When testing the network traffic of the site during this interaction, CARU saw evidence that the email and phone contact information was sent to non-affiliate third parties.

In light of Feastables’ future plans to solely run sweepstakes for ages 18 and up, CARU further recommended that Feastables consider whether a neutral and effective age gate would be appropriate for future sweepstakes and promotions.

Since the opening of the inquiry, CARU has worked with the MrBeast team, which has cooperated to implement CARU’s recommendations regarding CARU’s Advertising Guidelines, CARU’s Privacy Guidelines, and COPPA.

In the advertiser statement, MrBeast and Feastables stated that it “appreciates CARU’s mission to promote responsible children’s advertising. However, they do not agree with all the conclusions made in the decision or the premises on which they were based. Furthermore, a variety of the issues raised by CARU relate to practices long since revised and/or discontinued. Notwithstanding, MrBeast and Feastables certainly will take CARU’s concerns under advisement as it develops future advertisements which appear in children’s media.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. 

About Children’s Advertising Review Unit: The Children’s Advertising Review Unit (CARU), a division of BBB National Programs helps companies comply with laws and guidelines that protect children from deceptive or inappropriate advertising and ensure that, in an online environment, children’s data is collected and handled responsibly. When advertising or data collection practices are misleading, inappropriate, or inconsistent with laws and guidelines, CARU seeks change through the voluntary cooperation of companies and where relevant, enforcement action.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

• Restaurant Pearl Morissette is promoted to Two Stars
• One Green Star and one new MICHELIN Starred restaurant join the selection
• 106 total restaurants, 31 cuisine types reflected in selection

 

TORONTO, Sept. 18, 2025 — This evening, the MICHELIN Guide announced the 2025 restaurant selection for the MICHELIN Guide Toronto & Region at a ceremony that took place at the Liberty Grand Entertainment Complex.

Restaurant Pearl Morissette was promoted to Two Stars in this year’s selection. Additionally, aKin was welcomed into the selection with One MICHELIN Star and Sundays joined the ranks as the newest Green Star, awarded for their efforts in sustainable gastronomy.

“2025 marks another impressive year for the Toronto restaurant scene as we welcomed a new Two Star restaurant into the selection, highlighting the region’s burgeoning talent,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “With a new Green Star establishment, we continue to see the local culinary scene’s passion and commitment towards a more sustainable and creative gastronomy scene.”

In addition to the new Starred restaurants, the Guide boasts six new Bib Gourmands: 7 Enoteca, Barrel Heart Brewing, Mhel, Ricky + Olivia, Sundays and The Cottage Cheese. The full selection, including Green Stars and Recommended eateries, totals 106 restaurants and 31 cuisine types represented.

Here are the new MICHELIN Star and Green Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

Two MICHELIN Stars

Restaurant Pearl Morissette (Lincoln; Contemporary cuisine)

This 42-acre destination in the picturesque Niagara region is the full experience. A restaurant, winery, orchard, farm and bakery, Restaurant Pearl Morissette is a powerhouse. With great pride for Canadian ingredients and respect for the seasons, Chefs Daniel Hadida and Eric Robertson make the most of their surroundings to enhance their spontaneous tasting menu’s dishes, as in roasted guinea hen with chanterelles, mokum carrot and fig. Yes, there is plenty of wine available, but don’t miss the accomplished juice pairing either. The meal may conclude sweetly with a deliciously creamy hogweed ice cream sandwich followed by terrific, freshly baked madeleines. Meanwhile, the warm team keeps the tasting moving at a friendly clip.

One MICHELIN Star

aKin (Toronto; Chinese cuisine)

Chef Eric Chong has set out to do what few others in the region dare to. Drawing inspiration from across Asia, he taps into his own heritage and delivers a modern tasting menu that reimagines what is possible using top-shelf ingredients sourced from Nova Scotia to British Columbia. Tables run down the length of a stylish room framed with gold-leaf finishes, and an intimate, four-seat chef’s counter offers an even closer look at the refined excellence coming out of this kitchen. Past highlights include lobster cheung fun, char siu bao with Iberico secreto and grilled langoustine with silver needle noodles. Gorgeous desserts, creative cocktails and personable service enhance this memorable experience.

MICHELIN Green Star

Sundays (Uxbridge; Creative cuisine)

Initiatives: sourcing ingredients directly from their local farm and other nearby farms; educating the next generation of farm workers; evolving menu based on seasonality; locally sourced wine selection.

Bib Gourmand

The MICHELIN Guide Inspectors added six restaurants to the Bib Gourmand list, which recognizes eateries for great food at a great value: 7 Enoteca, Barrel Heart Brewing, Mhel, Ricky + Olivia, Sundays and The Cottage Cheese.

MICHELIN Special Awards

In addition to the Bib Gourmand and Stars, the Guide announced four Special Awards:

The MICHELIN Guide Ceremony is presented with the support of Capital One.

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Toronto and throughout the world. Each hotel has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app.

The selection for Toronto features the city’s most spectacular hotels, including sustainability pioneers like 1 Hotel Toronto (One MICHELIN Key), standouts from the “Plus” collection like the Hazelton (Two MICHELIN Keys) and the SoHo, and cutting-edge boutiques like Ace Hotel (One MICHELIN Key) and the Drake.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Toronto selection:

Toronto’s 2025 MICHELIN-Starred restaurants

Toronto’s 2025 MICHELIN-Green-Starred restaurants

Toronto’s 2025 Bib Gourmand restaurants

Toronto’s 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.

• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.

• The MICHELIN Green Star honors restaurants that are pioneers in sustainable gastronomy.

• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

 

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 60 destinations (60+ Guides), the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff
Michelin North America
carly.grieff@michelin.com

Las Vegas, USA – September, 2025

The Global Champions Arabians Tour (GCAT) will host its spectacular 2025 Final from September 26 to 28 at the Wynn West Lot on the iconic Las Vegas Strip. This world-class championship brings together the finest Arabian horses, top handlers, and international fans, with a thrilling entertainment program complementing three days of elite competition.

The GCAT Final caps a dynamic season spanning Europe, the Middle East, and the Americas. With a $1.595 million prize purse, including $1.275 million for overall rankings and $270,000 for the championship, the event promises fierce competition and unprecedented rewards.

Elite Competition: GCAT Americas Rankings

The Las Vegas Final will showcase top-ranked horses and handlers from the GCAT Americas circuit.

Male Overall Ranking Leaders:

TASHEEM PMA (60 pts), SVB CALAIS (57 pts), and RHAPHAEL SBA (55 pts) lead a tight race, with ROYAL ATTICUS (51 pts) close behind.

Female Overall Ranking Leaders: 

EXXALTRESS (60 pts) and SEDONA AS (57 pts) dominate, followed by VIXXEN K (47 pts) and ARIA IMARA (44 pts).

Handler Overall Ranking Leaders: 

Sandro Pinha (205 pts) holds the top spot, with Andy Selman (180 pts) and Ricardo Rivero (179 pts) in close pursuit.

The top 20 Male Horses, Female Horses, and Handlers are eligible for prize money, with champions crowned across Yearling, Junior, and Senior categories, ensuring a display of unparalleled skill and elegance.

Prize Money Breakdown

Overall Rankings (Americas Series): $1.275 million 

• 1st Place (Male & Female Horses): $100,000 
• 1st Place (Handlers): $10,000 
• Special Bonus: $50,000 for the horse with the highest overall points.

Las Vegas Championship: $270,000 

• Top 10 in each category (Yearlings, Juniors, Seniors – Male & Female) 
• 1st Place Prize: $10,000

Total Prize Purse: $1.595 million

Entertainment Extravaganza

The GCAT Final Las Vegas blends elite sport with world-class entertainment: 

September 26

Elvis – Shawn Klush & the Showgirls: the ultimate Elvis tribute act.

September 28

The Greatest Showman Live Performance: A theatrical tribute inspired by the Hollywood blockbuster.

A surprise live concert by a Grammy winner performer

DJ Sets in the Village: A vibrant festive atmosphere throughout the weekend. 

Prestigious Partners

The event is supported by an esteemed lineup of partners: 

• Doha Bank
• Richard Mille
• Alkass
• Douglas Elliman
• Wynn Hotel
• Lamborghini Las Vegas

Fan Experience

Attendees will enjoy a dynamic three-day program: 

• Elite competitions featuring global talent. 
• A cultural village with lifestyle showcases, interactive displays, and retail. 
• Premium hospitality celebrating the glamour of Arabian horses.

Admission: Free village entry (first-come, first-served). Limited seats in the grandstands (first-come, first-served).

Follow @arabianstour on Instagram or visit www.gcarabianstour.com to stay updated with the latest news, or download the GCAT app, available on Apple and Android for real-time results and rankings.

About the Global Champions Arabians Tour

Inaugurated in 2024, the Global Champions Arabians Tour is an exclusive Arabian Horse Championship series, taking place in state-of-the-art venues in iconic locations worldwide and offers the highest prize money in the sport’s history. Its mission is to promote the uniqueness of Purebred Arabian Horses through an international platform, fostering a legacy of excellence, transparency, fairness and integrity. 

For all media enquiries, please contact:

 

Clara Martins

Marketing & Communications Lead

Email: clara@gcarabianstour.com 

WhatsApp: +974 7195 6254

 

Or

 

Lauren Dickov

Head of Social Media

Email : lauren@gcarabianstour.com

WhatsApp: +974 5554 3691

New York, NY – September 18, 2025 – In a challenge brought by competitor Charter Communications, Inc., BBB National Programs’ National Advertising Division determined that AT&T Services, Inc. substantiated its “AT&T Guarantee” claim for customers who experience internet and wireless connectivity outages in the context of the “Knowing You Exist” commercials.

However, the National Advertising Division (NAD) recommended that AT&T modify or discontinue other claims related to its “AT&T Guarantee,” which appeared on AT&T’s website and in a series of “March Madness” TV commercials.

“Knowing You Exist” Commercials

Charter challenged a series of over a dozen 15- and 30-second TV commercials featuring vignettes of life situations that are “not guaranteed” and then introducing the new AT&T guarantee by stating, “You know what AT&T guarantees? The connectivity you depend on, the deals you want, and the service you deserve, or we’ll make it right.”  

Based on the evidence in the record, NAD found that consumers are unlikely to take away a broad message that the guarantee covers all outages and are similarly unlikely to believe that “making it right” would broadly cover every possible type of outage. Consumers would understand that “making it right” is part of the guarantee and therefore would only cover those outages actually covered by the guarantee.

NAD found that because the voiceover in the commercials explicitly states that “we’ll make it right” with on-screen text referencing “connectivity,” “deals,” and “service,” some consumers may take away a message that AT&T will make it right for when there is some kind of issue relating to connectivity, deals, or service that is covered by the guarantee.

Here, AT&T makes it right by providing customers who qualify under the guarantee

an automatic credit on their bill. Therefore, NAD concluded that the claim that AT&T will make it right for customers that do experience outages, in the context of the Knowing You Exist commercials, was substantiated.

March Madness Commercials

Charter also challenged a series of six 15- and 30-second commercials that aired during NCAA March Madness. All of the commercials set up the same dichotomy between situations in life that are “not guaranteed” and the new AT&T guarantee.

There are multiple references to “connecting,” “connections,” and being “connected” in these commercials. The commercials also expressly state, “NETWORK INTERRUPTIONS FIXED FAST” and that customers will “GET A FULL DAY OF CREDIT.” NAD found that in this context, consumers are likely to take away a message that any outages will be fixed quickly and that they will receive compensation for such outages.

NAD also found that the existing disclosure outlining material limitations to the guarantee, which appears briefly in tiny font amid busy visuals, is not clear and conspicuous.

NAD also found that the existing disclosure, which appears for approximately five seconds in tiny font at the bottom of the screen in the March Madness commercials, with busy visuals and much larger headlines in the middle of the screen, is not clear and conspicuous.

Further, NAD noted that the guarantee’s promise of “NETWORK INTERRUPTIONS FIXED FAST” is not one that can be qualified with a disclosure, as AT&T’s policy states an outage must last at least 20 or 60 minutes to be covered, a duration that might be unduly disruptive to users. Accordingly, NAD recommended that AT&T modify the guarantee claims to avoid conveying that AT&T will “make it right” for minor service disruptions.

Specifically, NAD recommended that AT&T clearly and conspicuously disclose the material limitations of the guarantee and modify its advertising to avoid conveying any message that the guarantee will make it right by fixing any and all network interruptions “fast.”

Website Claims

NAD found that almost every reference to connectivity on AT&T’s website is accompanied by a disclosure that the guarantee offers credit back and that it applies only to outages of 20 or 60 minutes or more caused by a single incident impacting 10 or more towers, and that consumers cannot avoid seeing the disclosures.

However, as the first reference to the AT&T guarantee in the website headline is not accompanied by a disclosure, NAD found that the disclosure was not clear and conspicuous and recommended that AT&T clearly and conspicuously disclose the material limitations of the claim.

Regarding the remaining challenged website claims, because the guarantee only activates after an outage of 20 or 60 minutes, an unqualified message that AT&T will make it right by fixing any and all outages “fast” is not supported. NAD recommended AT&T modify the claims to avoid conveying the message that AT&T will fix the outage sooner than it actually will.

First and Only Claim

NAD determined that the challenged express and implied “first and only carrier” compound claims could reasonably convey the message that AT&T is the first and only carrier to provide a guarantee for wireless networks and the first and only carrier to provide a guarantee for fiber networks.

AT&T presented no evidence that it is the first and/or only carrier to provide a guarantee or similar policy with respect to wireless or fiber networks. Therefore, NAD recommended that the “first and only” claims be discontinued.

In its advertiser statement AT&T stated that while it respectfully disagrees that any changes to the challenged advertising are necessary, it “will comply with NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

• The Wolf’s Tailor becomes Colorado’s first Two Starred restaurant
• Three new One Starred restaurants join this year’s selection
• 50 total restaurants, 15 cuisine types reflected in state Guide

DENVER, Sept. 15, 2025 — The Wolf’s Tailor became the first Two MICHELIN Starred restaurant in Colorado as the 2025 MICHELIN Guide Colorado selection was revealed today.

In addition to a new Two Starred restaurant, the state Guide welcomes three new One MICHELIN Starred restaurants with Kizaki, Margot and Mezcaleria Alma, which are all located in Denver. This brings the selection’s total to eight One Starred restaurants. Additionally, Cozobi Fonda Fina in Boulder was awarded a Bib Gourmand for great food at a great value.

“Year three marks an exciting year for the Colorado selection, with the first Two Star restaurant being awarded to The Wolf’s Tailor,” said Gwendal Poullennec, the International Director of the MICHELIN Guide. “The selection is full of talent and a wide array of cuisine types proving Colorado is an international culinary destination for travelers both near and far. Congratulations to this year’s chefs and restaurant teams for your dedication and passion.”

Here are the new MICHELIN Star restaurants and Bib Gourmands, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

Two MICHELIN Stars

The Wolf’s Tailor (Denver; Contemporary cuisine)

Offering a seamless dining experience as intriguing as its name, this comfortable haven blends together creativity, attention to detail, and charm. Chef Taylor Stark and his team stitch together an ambitious multicourse menu from culinary influences near and far. The meal starts with a trio of canapés utilizing product trim, making a clear statement about the kitchen’s sustainable gastronomy efforts. From there, meals may include a Berkshire pork dumpling with a turmeric and dill broth, or velvety Colorado bison loin plated with apricot and grilled zucchini glazed with a dried shrimp caramel. A rigorous commitment to local sourcing as well as gorgeously manicured presentations underpin these far-flung creations.

One MICHELIN Star

Kizaki (Denver; Japanese cuisine)

Going back more than four decades, Chef Toshi Kizaki has been a veritable trailblazer of Denver’s sushi scene, but he’s not content to rest on his laurels. In a culmination of his long career, he now raises the stakes with this luxurious counter, bringing a new echelon of omakase to the Mile High City. Blending traditional edomae techniques and creative modern flourishes, the extensive menu alternates between small dishes like gorgeously marbled black-and-white sesame tofu and nigiri carefully crafted by Chef Kizaki himself. Exceptional ingredient quality is a given from start to finish, spanning a treasure trove of oceanic delicacies, from buttery, lightly seared black-throat sea perch to silvery, vinegar- accented gizzard shad.

Margot (Denver; Contemporary cuisine)

After years spent as an esteemed pop-up, Chef Justin Fulton’s passion project has found a permanent berth at a cozy eight-seat counter tucked inside a larger shared space. Offered as a contemporary multicourse tasting that follows the seasons, his signature cuisine is both global and distinctly Coloradan, taking inspiration from local ingredients while weaving together wide-ranging influences. Examples might include airy Parisian gnocchi bathed in a luxurious sauce of mascarpone and caviar, or impeccably cooked dry-aged duck breast matched with cherries and a rich, subtle truffle jus. Individual loaves of fluffy olive oil brioche, freshly baked for each guest, capture the meal’s easygoing charms, echoed by the disarmingly warm hospitality of the staff.

Mezcaleria Alma (Denver; Mexican cuisine)

Lightning strikes twice for dynamo Chef Johnny Curiel with this parallel concept cheek- by-jowl next to his celebrated flagship. As the name suggests, the small stylish space has a mezcal bar vibe—and a list of inventive, mouthwatering agave spirit-based cocktails to go with it—but it’s also a showcase for Chef Curiel’s culinary talents. Evoking the vibrant creativity of Mexico City’s restaurant scene, the succinct menu is sprinkled with international flavors, as in an herbaceous ceviche of kanpachi that incorporates dill and roasted garlic, or a subtly spiced aguachile of Santa Barbara uni and Hokkaido scallop with mandarin and crispy ginger. Meats, like tender, slow-cooked duck piled atop a crisp blue corn tlacoyo and accented with zingy xni-pec salsa, show similar éclat.

Bib Gourmand

The MICHELIN Guide Inspectors identified one new restaurant to award the Bib Gourmand designation, which recognizes eateries for great food at a great value.

Colorado’s 2025 Bib Gourmand restaurants

MICHELIN Special Awards

In addition to the Bib Gourmand and Stars, the Guide announced four Special Awards:

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most exceptional places to stay in Colorado and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service, and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Colorado features the state’s most spectacular hotels, including a luxury mountain hotel like Dunton Hot Springs (Two MICHELIN Keys) or the Little Nell (One MICHELIN Key) nestled amidst a pristine Rocky Mountain setting. It also highlights standouts from our “Plus” collection like the Source Hotel and the Crawford Hotel (One MICHELIN Key) both located in Denver.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Colorado selection:

Colorado’s 2025 MICHELIN-Starred restaurants

Colorado’s 2025 MICHELIN-Green-Starred restaurants

Colorado’s 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 60 destinations (60+ Guides), the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

For more information, contact:

Carly Grieff

Michelin North America carly.grieff@michelin.com