New York, NY – April 25, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that Olly PBC discontinue or modify six challenged advertising claims concerning its Kids Chillax dietary supplement’s ability to support calm and relaxed moods in children.
The underlying National Advertising Division (NAD) case (#7350) was initiated by Bayer Healthcare LLC, a competitor in dietary supplements for children. Bayer challenged several advertising claims for Olly’s Kids Chillax, promoted as dietary supplement intended to support children’s moods, among other things.
NARB’s panel’s review centered on six Kids Chillax claims defended by Olly during the NAD proceedings, including statements on the benefits of the ingredient L-theanine, such as asserting that L-theanine functions as “Captain Calm” and “works to support a relaxed state of mind.” The panel also considered non-ingredient-specific claims that “Chillax supports a calm and relaxed mood” and “relaxed state of mind.”
In evaluating these claims, NAD had concluded inter alia that a number of flaws with the Olly-commissioned clinical study rendered it unreliable to support the challenged express claims.
The NARB panel supported NAD’s assessment, finding that the Chillax Study did not, and could not, provide statistically relevant data to show that young children received the advertised benefits from consuming Chillax. The panel also concluded that the Chillax Study presented no evidence that child users of Chillax would “stay engaged.”
Based on these findings, the NARB panel determined that NAD’s decision should be affirmed and recommended that Olly discontinue the challenged advertising claims for its Kids Chillax product, noting that Olly is free to modify its advertising to be consistent with the results of the underlying testing and research.
In its advertiser statement, OLLY stated that it “will comply with the decision, despite its disappointment with the NARB Panel’s assessment.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust.
Contact: Jennie Rosenberg Media Relations BBB National Programs press@bbbnp.org
New York, NY – April 24, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division determined that certain claims made by VKTRY for its VKTRY Performance Insoles were supported.
However, the National Advertising Division (NAD) recommended that VKTRY discontinue certain superiority and performance claims, as well as certain testimonials and the implied claim that VKTRY insoles provide instantaneous results.
NAD determined that the claims “Worn by pro and college athletes” and “Backed by 15 years of research & development” were supported.
NAD determined that the claim “Accepted by American Podiatric Medical Association” is supported but that the implied claim that APMA recommends the VKTRY insoles is not reasonably conveyed.
Jump Higher, Run Faster
NAD determined that one reasonable message conveyed by the claim “Jump Higher, Run Faster” in context is a comparison to all competing insoles (including foam insoles). In support of the claim, VKTRY relied on two studies on three competing insoles.
However, NAD found that this evidence does not support the claim because the studies did not assess jump height or running speed and it is unclear as to what percentage of the market these competing insoles comprise. Therefore, NAD recommended that the “Jump Higher, Run Faster” claim be discontinued.
Enhances support & stability to reduce the risk of injury
NAD determined that the several studies relied on by VKTRY in support of its “Enhances support & stability to reduce the risk of injury” claim were not sufficiently reliable or a good fit to support the claim. NAD also noted that the consumer testimonials relied on by VKTRY to support the challenged claims are not themselves competent and reliable scientific evidence.
For these reasons, NAD recommended that the “Enhances support & stability to reduce the risk of injury” claim be discontinued.
Higher Vertical Jumps; Faster Dashes; 41% Less Foot Injuries
NAD recommended that the claim “on average our athletes see: 1.6″ Higher Vertical Jumps; .12 seconds faster 40-yard dashes; 41% less foot injuries” be discontinued because the studies relied on by VKTRY were not sufficiently reliable or a good fit to support the claim.
NAD also evaluated the sufficiency of the disclosure qualifying the challenged claim
and determined that VKTRY’s disclosure does not appear near the claim it is qualifying and is not readily noticeable. In addition, NAD found that the qualifying language in the disclosure contradicts the challenged claim because it states that results will vary. Therefore, NAD found that the disclosure does not adequately qualify the challenged claim.
Testimonials
NAD inquired as to whether certain testimonials, as well as the implied claim, conveyed the message that VKTRY insoles provide instantaneous results. NAD determined that the testimonials communicate two strong product benefits: instantaneous performance results (power, speed, increase in vertical) and complete pain relief as a result of product use. Since there was no evidence in the record to support these express and implied claims, NAD recommended that the testimonials and implied claim be discontinued.
Lastly, NAD noted VKTRY’s assurance to include material connection disclosures relating to athletes who are endorsing VKTRY products and have a material connection to VKTRY pursuant to FTC’s Endorsement Guides.
During the proceeding, VKTRY voluntarily agreed to permanently discontinue certain claims and testimonials. Therefore, NAD did not review these claims and testimonials on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, VKTRY stated that although it disagrees with certain of NAD’s adverse findings, it “will comply with NAD’s decision [and] appreciates NAD’s efforts in self-regulation, and was pleased to participate in NAD’s advertising review process.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY – April 23, 2025 – BBB National Programs’ National Advertising Division has referred Simpler Hair Color Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action.
The referral stems from a National Advertising Division (NAD) Fast-Track SWIFT challenge brought by competitor Combe Incorporated for online advertising stating that Simpler Hair Color products are “Rated #1 Men’s Hair Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024” and “Rated #1 Men’s Hair & Beard Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024.”
In the underlying challenge, NAD found that the #1 claims were not supported and recommended that the challenged claims be discontinued.
Shortly after NAD’s decision, Combe brought to NAD’s attention Simpler’s claims made on Amazon.com and in sponsored social media posts that Combe believed, and NAD agreed, did not comply with NAD’s recommendations.
Despite numerous outreach attempts over the course of many weeks, Simpler failed to respond to NAD’s compliance inquiry and therefore NAD has referred the matter to the appropriate government agency, in this case the FTC, and to the platforms on which Simpler’s advertising appeared and NAD has a reporting relationship.
All BBB National Programs case decision summaries can be found in the casedecisionlibrary. For the full text of NAD, NARB, and CARU decisions, subscribe to the onlinearchive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
InterAction+ Expands Integration Options to Drive Automation for Firm Growth
NEW YORK — LexisNexis® Legal & Professional, a leading global provider of legal, regulatory, and business information and analytics, today announced the launch of the InterAction+ Cloud API and the expansion of the InterAction+ Partner Network. This development broadens integration options for clients, providing increased access to tools, technology, and data sources that drive transparency, automation, and growth.
The InterAction+ Cloud API solution provides organizations with direct access to trusted, high-quality data through a cloud-based single Application Programming Interface (API). This scalable API improves performance and facilitates two-way integrations for managing contacts, activities, and lists, streamlining workflows and enhancing relationship insights.
The expanded InterAction+ Partner Network is a strategic alliance program designed to enable collaboration with third-party software solutions, data providers, and technology service providers to deliver seamless integrations for clients.
A key aspect for InterAction+ is creating solutions for clients whose work revolves around Microsoft 365 apps. This includes InterAction for Microsoft 365 which embeds CRM data into existing workflows across Microsoft® Outlook, Excel and Word. InterAction+ will extend its collaboration with Microsoft to release a Microsoft Power Platform connector and will enable additional planned integrations including LinkedIn and Microsoft 365 Copilot.
With access to the InterAction+ Cloud API and an expanded network of partners, InterAction+ clients can experience:
Centralized Data Access – Synchronize InterAction+ with email, events, digital marketing, content platforms, and analytics tools, giving marketing, business development, and client-facing legal teams a comprehensive view of their data.
Smarter Campaign Targeting – Enable dynamic audience segmentation based on real-time InterAction+ data, allowing for personalized outreach with precision and relevance, from client alerts to webinar invites.
Time-Saving Automation – Reduce manual data entry and list management by automatically updating contact records across platforms, freeing up time for strategic work.
Improved Compliance & Accuracy – Minimize risk with consistent, up-to-date contact information and preference tracking across all systems.
“The InterAction+ Cloud API and expanded Partner Network enables broader access to tools and data sources to deliver enhanced relationship intelligence and greater visibility into growth opportunities for our clients,” said Tony Pazakis, VP of InterAction. “Our vision is to integrate Protégé, our personalized AI assistant, into InterAction+, delivering marketing and business development insights to our users sourced by integrated data across the firm ecosystem and harnessed by the power of AI.”
InterAction+ is a client relationship platform designed for law and professional services firms. For three decades, InterAction has helped firms of all sizes drive business relationships, accelerate firm growth, and increase revenue by embedding client intelligence at the heart of every engagement.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Contact Information
Dana Greenstein Director of Communications, North America & UK LexisNexis Legal & Professional 212-448-2163 dana.greenstein@lexisnexis.com
New York, NY – April 22, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S.
The National Advertising Division’s (NAD) inquiry focused on express and implied claims made on the Apple Intelligence webpage and in promotional materials for the iPhone 16 and iPhone 16 Pro that conveyed the availability of certain Apple Intelligence features, including Priority Notifications, Image Generation tools (Image Playground, Genmoji, and Image Wand), ChatGPT integration into Siri and Writing Tools, and new Siri capabilities.
Availability Claims
NAD found that Apple’s unqualified “Available Now” claim, positioned at the top of its Apple Intelligence webpage and above detailed feature descriptions, reasonably conveyed the message that all listed features—including Priority Notifications, Image Playground, Genmoji, Image Wand, and ChatGPT integration—were available at the launch of the iPhone 16 and iPhone 16 Pro.
Although Apple launched these features in staggered software updates between October 2024 and March 2025, NAD found that these claims were not properly supported at the time they were first made. NAD further found that Apple’s disclosures—such as footnotes and small-print disclosures—were neither sufficiently clear and conspicuous nor close to the triggering claims.
While these features are now available, NAD recommended Apple avoid conveying the message that features are available when they are not.
Siri Functionality
NAD also reviewed claims that Apple Intelligence enabled new Siri functionality, including onscreen awareness, personal context, and cross-app actions. These claims also appeared under the “Available Now” heading.
During the inquiry, Apple informed NAD that these Siri features would not be available on the original timeline and that it had updated its promotional materials accordingly and modified claims and disclosures to adequately communicate their status.
Additionally, Apple also permanently discontinued the “More Personal Siri” video demonstration. Therefore, NAD did not review these claims and will treat them, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Apple Inc. stated “While we disagree with the NAD’s findings related to features that are available to users now, we appreciate the opportunity to work with them and will follow their recommendations.”
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
Average law firm partner rates increased 5.1% in 2024, the second highest level since CounselLink launched its annual Trends Report in 2013; Median partner billing rate in 750+ law firms 61% higher than the next smaller tier
RALEIGH, NC, April 22, 2025 — In 2024, law firm billing rates continued to climb but at a slightly lower rate compared to the prior year. The largest law firms command the highest hourly rates in high-value practice areas, an exclusive new report from LexisNexis® CounselLink® has found.
Average partner rates increased 5.1% in 2024, down from the highest-recorded partner rate increase of 5.4% in 2023. In 2024, as in 2023, the median partner in the largest law firms billed at a rate that was 61% higher than the median partner in the next tier of firms, confirming a wide rate gap between the largest 100 firms and the next tier.
Law firms of 750+ lawyers continue to lead share of wallet, particularly in two perceived high-value practice areas that marked exponential increases in median blended average matter rates. Mergers & Acquisitions saw an increase in median partner rates in 2024 of 12.4%, while Regulatory & Compliance boosted median partner rates in 2024 of 8.3%. These two matter categories saw the average blend of timekeeper rates increase more than 5% relative to 2023.
“Economic uncertainty and ongoing technological change put pressure on corporate legal departments,” said Pamela Gelfond, Vice President of LexisNexis CounselLink. “The CounselLink law firm benchmark data provides insights that help navigate this rocky and evolving landscape more clearly.”
The CounselLink trends report draws on the extensive CounselLink Insight Benchmarking Database of more than $67 billion in legal spending across more than 510,000 timekeepers and more than 1.8 million matters. It provides detailed insights on eight key metrics, including law firm partner fees by firm size, hourly rates by practice area, firm size and location, and a snapshot of hourly rates in 18 countries. Significantly, trends report data comes from actual invoices paid to outside counsel by corporate legal.
Other key findings in the report include:
Billing rates for top-tier timekeepers in high-value practices are exceptionally high, with some partners charging over $2,300 per hour and high-end associates nearing $2,000 per hour in 2024.
Rate increases are highly correlated with practice area rates. Lawyers in practices charging the highest rates in 2024 are generally the same ones who raised their rates the most on a percentage basis year over year.
Large Law increased market share from 49.0% in 2023 to 49.3% in 2024. Additionally, Large Law increased its share of new matter work in 2024 which may be a leading indicator of a future gain in market share.
Trends indicate that the adoption of alternative fee arrangements (AFA) within Employment & Labor is growing. In 2024, 28.5% of Employment & Labor matters were billed under an AFA compared to 26.9% in 2023 and 24.7% in 2022. The percentage of Intellectual Property matters billed under an AFA is stable in 2024 compared to 2023.
The 61% differential for the largest firms vs the next tier of firms is the same as was reported in 2023 but remains the largest gap CounselLink has recorded in the 12 years of tracking the metric. The differential was 46% for 2022 rates relative to 2021.
2024 is the first year where the median partner rate in the largest tier of firms exceeds $1,000.
“While select timekeeper rates are climbing at near-record levels, we’re seeing lower increases in overall matter rates across many practice areas,” said Gelfond. “This suggests corporate legal departments are effectively mitigating rate increases through strategic management of their timekeeper mix—carefully selecting which firms, attorney levels and specific timekeepers handle their matters. It’s a powerful demonstration of how data-informed decision-making can help legal departments optimize their spending while maintaining quality representation.”
The LexisNexis CounselLink 2025 Trends Report: Benchmark Metrics to Empower Legal Cost Management, now in its 12th consecutive year, is available here.
About LexisNexis Legal & Professional
LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About CounselLink
LexisNexis® CounselLink® is a leading enterprise legal and contract lifecycle management solution designed to help corporate legal departments gain visibility into their work, matters, contracts, vendors, and financials. CounselLink+ includes AI-powered tools across the cloud-based platform to help control costs, maximize productivity and make better decisions — all supported by powerful analytics and data that demonstrate legal department value across the enterprise. For nearly 30 years, LexisNexis has been providing innovative solutions for corporate legal departments crafted from insights of thought leaders, industry expertise and customer feedback. Contact CounselLink for more information.
Two restaurants earn a MICHELIN Green Star and four earn One Star
Selection includes three new destinations: Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater
ORLANDO, Fla., April 17, 2025— The recently expanded MICHELIN Guide Florida selection has been revealed for 2025 and it features one new Two MICHELIN Star restaurant and four new One MICHELIN Star restaurants. The full selection was announced this evening at the Four Seasons Resort Orlando at the Walt Disney World Resort.
In total, 31 restaurants were awarded Stars by the anonymous Inspectors, with Sorekara in Orlando being the newest Two MICHELIN Starred restaurant. This year’s selection also welcomed two new Green Stars in Miami with EntreNos and Stubborn Seed being recognized for their efforts in sustainable gastronomy. The full selection, including Bib Gourmands and recommended restaurants, totals 172 eateries spanning 39 cuisine types.
“Florida has proven to be an international culinary destination, with the expansion to three new cities and five restaurants being welcomed into the MICHELIN Star family in this year’s selection,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “Our anonymous Inspectors continued to be delighted by Florida’s culinary community, and we congratulate all of the chefs and restaurants being honored in this year’s selection.”
Here are the new MICHELIN Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):
Two MICHELIN Stars
Sorekara (Orlando; Japanese cuisine)
In a world of uniformity, Sorekara proudly forges its own path. This Baldwin Park restaurant is unlike anywhere else you’ve been, offering a surprising and delightful culinary journey that revels in turning expectations on their head. Chef/owner William Shen’s tasting menu highlights Japan’s 72 micro seasons with highly original dishes infused with a sense of whimsy (note the course designed to mimic a convenience store snack run or the “nigiri”). Whether it’s madai sporting a distinctive riff on tradition or a deeply savory bowl of kegani sourced from Hokkaido, there is an elegance and refinement threaded throughout the meal, which progresses through multiple rooms across several hours. Another hint that this is far from typical? Sorekara is open for one seating only a few nights a week.
One MICHELIN Star
Chef’s Counter at MAASS (Fort Lauderdale; Contemporary cuisine)
The Chef’s Counter enjoys a prime spot inside the MAASS dining room at the Four Seasons Fort Lauderdale, and this stylish perch facing the large, open kitchen offers a distinctive dining experience. Chef Ryan Ratino’s tasting menu, in the hands of Chef David Brito, is a beautiful tribute to contemporary cooking with French techniques, Japanese ingredients, and a few Florida highlights. Ingredients take center stage in courses like the single seared diver scallop over a truffle puree. Designed as an upmarket riff on chicken noodle soup, it’s finished with a velvety broth. A delicate bowl of koshihikari rice cooked in a donabe with maitake mushroom and a Comté foam is excellent from start to finish. Finally, kakigori with candied nuts and fresh raspberries is a delightful conclusion.
Itamae Ao (Miami; Peruvian/Japanese cuisine)
A restaurant within a restaurant, this 10-seat counter by Chef Nando Chang in Midtown looks to set a new standard for Nikkei cuisine in the region. Those familiar with the chef’s past work in the Design District will take heart in how classic Peruvian-Japanese flavors as well as signature dishes have been reworked, reimagined and refined. Searing levels of acidity and spice figure prominently on this bold tasting menu, often in the form of leche de tigre. From lobster bisque with sweet potato gnocchi to creamy rice with Hokkaido scallops and parmesan, the cooking possesses style and substance in spades. Sourcing is a priority, with whole fish flown in from Japan, later to be broken down and occasionally strung up in dry-aging fridges along the wall.
Konro (West Palm Beach; Contemporary cuisine)
Chef Jacob Bickelhaupt and sommelier Nadia Bickelhaupt preside over this beautiful, and intimate, counter set within a mixed-use building in West Palm Beach. Bold cooking takes center stage here, where an affinity for rich, umami-packed dishes surprise diners. Meals begin with snacks; the foie gras mousse in a chicken-skin cone is a highlight. The chef’s creativity is displayed in dishes like barley risotto with enoki mushrooms, caramelized crispy fried onions, and black truffle shavings, served in a golden egg. Binchotan grilled wagyu in a house-made soy sauce with a poached carrot dotted with celery root and brown butter purée evolves with each bite. A beautiful bowl of coconut and passion fruit sherbet with shortbread cookie crumble delivers a memorable ending.
Ômo by Jônt (Orlando; Contemporary cuisine)
Chef Ryan Ratino’s lauded D.C. restaurant, Jônt, is more than just the inspiration for this offshoot. This Winter Park restaurant echoes that spirit and sensibility (think classic French techniques married with pristine Japanese ingredients), albeit with a few Florida touches. The space allows for discrete moments at each meal, while three tasting menus run the gamut from tightly edited and more affordable to loaded with luxury ingredients. No matter the selection, expect Chef Mike Commins’ refined dishes punctuated by the seasons, as in chawanmushi with an autumnal twist of braised sweet potato, kombu, and a brown butter sauce. Scallop prepared two ways demonstrates the kitchen’s deft hand while chocolate and hazelnut kakigori is an elegant tribute.
MICHELIN Green Star
EntreNos (Miami; Contemporary cuisine)
Initiatives: locally sourced produce and land-based protein; sustainably sourced seafood; dinnerware crafted by Miami-based artisan; organic and biodynamic wine program; food waste repurposed into vinegars and sauces.
Stubborn Seed (Miami; Contemporary cuisine)
Initiatives: ingredients sourced from Chef Jeremy Ford’s 5.5-acre farm; composting program repurposes food waste to be collected and used at the farm; initiatives to reduce carbon footprint of restaurant; partnership with Compost for Life, a community compost program in the Miami Beach area.
Bib Gourmand
The MICHELIN Guide Inspectors gave 36 restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. The full list can be found below.
Florida’s 2025 Bib Gourmand restaurants
MICHELIN Special Awards
In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:
The MICHELIN Guide Ceremony is presented with the support of Capital One.
Hotels
The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Florida and throughout the world.
Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Florida features the state’s most spectacular hotels, including the only private island resort in North America, Little Palm Island Resort & Spa (three MICHELIN Keys), the iconic White Elephant PalmBeach (one MICHELIN Key), or sustainability pioneers like the Hotel Greystone (one MICHELIN Key).
The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.
Florida’s 2025 MICHELIN-Green-Starred restaurants
Florida’s 2025 MICHELIN-Starred restaurants
Florida’s 2025 Recommended restaurants
The MICHELIN Guide in North America
Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025,statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Quebec (2024) and the American South (2025).
About the MICHELIN Guide
Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.
The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the Inspectors when dining on their own time.
Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide
The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s Inspectors still use the same criteria and manner of selection that were used by the Inspectors in the very beginning.
The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.
Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 50 destinations, the MICHELIN Guide has become an international benchmark in fine dining.
All restaurants in the Guide are recommended by Michelin’s anonymous Inspectors, who are trained to apply the same time-tested methods used by Michelin Inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin Inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.
To fully assess the quality of a restaurant, the Inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.
About Michelin North America, Inc.
Michelin is building a world-leading manufacturer of life-changing composites and experiences.
Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.
Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high- quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.
The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
About Capital One
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.
Contact Information
Name: Carly Grieff Email: carly.grieff@michelin.com Job Title: Public Relations Manager
New York, NY – April 15, 2025 – Today, BBB National Programs launches its podcast, “Beyond the Influence,” a new series that delves into the world of influencer marketing, exploring the lives, partnerships, and best practices of renowned influencers and athletes.
Through candid conversations and expert insights, the series reveals the strategies behind successful influencer marketing and endorsement campaigns, emphasizing the importance of transparency and authenticity in partnerships.
Hosted by BBB National Programs’ Tueré Rodriguez, the podcast kicks off with guest Martin Bowier, Director of Influencer & Talent Marketing for the National Football League (NFL), who shares behind-the-scenes stories that provide listeners with an understanding of influencer marketing within one of the world’s most popular sports leagues.
“This podcast is a valuable resource for influencers and brands, offering insights and practical advice on truthful and transparent advertising practices that drive responsible marketing campaigns,” said Rodriguez. “These are authentic stories from the people who have lived them, providing listeners with real-world experiences and lessons.”
Episode Guide
Episode 1: Tackling Influencer Marketing Guest: Martin Bowier, Director of Influencer & Talent Marketing, NFL
Episode 2: Beyond the Game: Clinton Portis on Perseverance, Brand Partnerships, and the Future of NIL Guest: Clinton Portis, 2x Pro Bowl Running Back & Current Coach for Delaware State University Hornets
Episode 3: Beyond the Court: Ty Young’s Journey Guest: Tamera “Ty” Young, Former WNBA player & Current Assistant Coach for the Chicago Sky
Episode 4: Content Queens: Building a Personal Brand Guests: Olivia Davis and Zainab Okeowo, Fashion and Beauty Content Creators and Brand Ambassadors
Episode 5: Tackling Two Passions: Endurance on and off the Court Guest: Tommie Harris, 3x Pro Bowl Defensive Tackle and Current Country Music Artist
Episode 6: Luxury, Lifestyle, and Influence Guests: Kirstie Pike and Christine Diaz, Award-Winning Luxury, Lifestyle, and Fashion Content Creators
Watch the trailer and subscribe to the podcast here.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY – April 14, 2025 – In a challenge brought by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Rascals International Limited discontinue the following claims for its Rascals brand diapers:
“Hydrolock CoreTM holds up to 25 x its weight” and “absorbs 15 x its weight”
“Parents are Happier with Rascals”
The National Advertising Division (NAD) also recommended that Rascals modify or discontinue claims touting the total number of 5-star reviews received by Rascals products.
Hydrolock CoreTM Claims
NAD determined that the claims “Hydrolock CoreTM holds up to 25 x its weight” and “absorbs 15 x its weight” are performance claims and reasonable consumers will understand them as conveying messages about the absorption performance they can expect from Rascals diapers in real life – even if the diapers will rarely if ever be tasked with holding 15 times their weight or 25 times the weight of the core.
NAD concluded that these claims were not supported by reliable absorption testing and recommended they be discontinued.
“210,000+ 5-star reviews of Rascals Products*”
*“Based on all reviews of Rascals diapers, training pants and wipes across websites globally, including incentivized and organic reviews.
NAD determined that Rascals’ 5-star reviews claim, which was modified during the proceeding, conveys a message of brand-wide satisfaction and that the claim did not require further disclosure because the disclosure clearly indicates that it is based on both incentivized and organic reviews.
However, Rascals did not provide any evidence to support the “210,000+” figure nor any evidence as to its reviews collection process and the controls in place to avoid double counting. Therefore, NAD determined that the claim “210,000+ 5-Star Reviews of Rascals Products” was not supported and recommended that it be discontinued or modified to reflect the results of sound and credible counts of Rascals’ 5-star reviews.
NAD also found that the disclosure was not clear and conspicuous and recommended that to the extent Rascals elects to modify its 5-star reviews claim going forward, the accompanying disclosure must be clearly and conspicuously displayed on the same page and in close proximity to the claim.
“Parents are Happier with Rascals”
Regarding the claim that “parents are happier with Rascals,” NAD determined that Rascals’ use of the relative word “happier” reasonably conveys not merely consumer “happiness” with Rascals diapers, but also that they are more happy as compared to their experience with other brands. In the absence of a consumer survey or other preference evidence to support this comparative claim, NAD concluded that it was not supported and recommended it be discontinued.
During the proceeding, Rascals agreed to permanently discontinue certain claims concerning its diapers’ absorbency and leakage protection performance, as well as that its diapers are “pediatrician recommended” and “allergy tested.”. Therefore, NAD did not review these claims and will treat them, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, Rascals stated that while it “respectfully disagrees with NAD’s conclusions,” it will comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
New York, NY – April 10, 2025 – BBB National Programs’ National Advertising Division has referred ASO LLC to the Federal Trade Commission (FTC) and Food & Drug Administration (FDA) for failing to comply with its decision regarding advertising claims for its Hydrocolloid Gel Bandages.
In a prior National Advertising Division (NAD) case (Case #7325), Johnson & Johnson Consumer Inc. (JJCI) challenged ASO’s claims that its Hydrocolloid Gel Bandages provide “2x faster healing.”
NAD found that the “2x faster healing” claim was not supported and recommended its discontinuation. ASO agreed to comply with NAD’s recommendations.
In January 2025, NAD initiated a compliance proceeding at the behest of JJCI based on their concerns about ASO’s compliance. In its response, ASO indicated that it would remove the claims from its packaging “upon depletion of current inventories” and that it had limited control over third-party retailer compliance.
NAD found that while ASO had taken some steps to remove the “up to 2x faster healing” claim from online advertising, noncompliant claims persisted on product packaging and third-party retail websites, and it made the following recommendations based on its review:
Third-Party Retailer Advertising: Despite removing some links, numerous non-compliant claims remained in product descriptions on third-party retailer websites. NAD recommended ASO expeditiously contact retailers to remove these claims and replace non-compliant images.
Product Packaging: ASO’s plan to remove non-compliant claims only upon depletion of existing inventory was deemed insufficient. NAD emphasized that changes to product packaging should have commenced immediately following the initial decision. NAD also recommended exploring remedial measures, such as stickering, given the elapsed time.
ASO refused to comply with NAD’s recommendations. Consequently, NAD has referred the matter to the appropriate government agencies, in this case the FTC and FDA, and platforms where the advertising claims appear and with which NAD has a reporting relationship.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg Email: jrosenberg@bbbnp.org Job Title: Media Relations
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