Month: April 2025

• This will be the first regional Guide in North America
• Regional Guide will cover six states across the Southern U.S.
• MICHELIN Guide Inspectors are already in the field, finding culinary gems

GREENVILLE, S.C., APRIL 2, 2025 — Today the MICHELIN Guide announced its arrival to the Southern region of the United States, as Michelin and Travel South USA today revealed the MICHELIN Guide American South.

Through this regional approach, the MICHELIN Guide will be able to go beyond the main urban cities across the territory to better uncover the authentic food culture of the American South. Specifically, this edition of the Guide will cover Alabama, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and the pre-existing Atlanta Guide.

“We are excited to embark on this new journey for the MICHELIN Guide as this will be the first time since the Guide’s North American debut in 2005 that we are launching a regional selection,” said Gwendal Poullennec, International Director of the MICHELIN Guides. “The cuisine of the American South is a unique product of diverse influences creating an iconic array of specialties prepared by proud and impressive culinary talent.”

The MICHELIN Guide’s anonymous Inspectors are already in the field, making dining reservations and scouting for culinary gems throughout the region. The full 2025 restaurant selection will be revealed at a later date during the annual MICHELIN Guide ceremony for the American South.

“Travel South USA is thrilled to support the MICHELIN Guide coming to the American South. Our region has long deserved global recognition for its extraordinary farm-to-table cuisine, world-class seafood, and rich food culture—crafted by some of the world’s most creative and talented chefs,” shared Liz Bittner, president & CEO, Travel South USA. “We couldn’t be prouder to be the first region in the country to showcase our culinary assets in big cities and small towns on a global stage. A heartfelt thank you to the state tourism offices and destinations for their participation in this groundbreaking initiative.”

The MICHELIN Guide is constantly observing the evolution of culinary destinations around the world. The Guide’s selection process is determined by anonymous Inspectors and remains completely independent. The MICHELIN Guide is working with Travel South USA on marketing and promotional activities only.

History and methodology

The upcoming restaurant selection will follow Michelin’s historical methodology, based on five universal criteria, to ensure each destination’s selection equity: 1) quality products; 2) the harmony of flavors; 3) the mastery of cooking techniques; 4) the voice and personality of the chef as reflected in the cuisine; 5) consistency between each visit and throughout the menu (each restaurant is inspected several times a year).

The MICHELIN Guide remains a reliable companion for any traveler seeking a great meal. The Guide was first published in France at the turn of the 20th century to encourage tire sales by giving practical advice to French motorists. Michelin’s Inspectors still use the same criteria and manner of selection that were used by Inspectors in the very beginning, now applied in destinations around the world.

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Quebec (2024) and today, the American South (2025).

About Michelin North America, Inc.

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep know-how in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Travel South USA

Travel South USA is America’s oldest and largest regional travel promotion organization, formed in 1965 by a resolution presented at the Southern Governor’s Conference. The long-standing regional collaboration of the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development. Tourism ranks throughout the region as one of the top industries behind manufacturing and agriculture, and is responsible for $220 billion in spending by visitors, generating 1.56 million direct jobs, and more than $15.5 billion in state and local taxes.

 

• Tire solution for CUVs, SUVs and light-duty pickups
• BFGoodrich performance at an everyday price
• Advantage Control HT adds 22 sizes to Advantage Control line

GREENVILLE, S.C., April 1, 2025 – BFGoodrich has launched the Advantage Control HT tire with performance and sizing that fit the needs of everyday drivers. Clear-cut benefits and accessible pricing help make the tire-buying process easy for consumers.

“BFGoodrich created the Advantage Control HT tire to simplify tire buying for modern drivers,” said Andrew Besancon, Senior Director of Recreational Brands. “This new tire provides consumers a comfortable, dependable option for everyday driving.”

The Advantage Control HT tire features a redesigned tread pattern, designed for a quieter, smoother ride. The Advantage Control HT tire also boasts improved braking distances – in both wet and dry conditions – and a 10% improvement in tread life compared with its predecessor, the Advantage Sport LT tire.

Excellent wet traction: The Advantage Control HT tire stops up to 9 feet shorter in wet conditions than the predecessor tire. Active sipe technology, all-season rubber compounds and a proprietary groove network are engineered to evacuate water from the contact patch and deliver outstanding grip year-round.

Long life span: The Advantage Control HT tire offers increased tread life (vs. predecessor tire) for today’s larger CUVs, full-size SUVs, and light duty pickups. The Advantage Control HT tire features an optimized footprint, full-depth tread features and silica-infused compounds, which work together to help deliver consistent performance and a smooth ride for the life of the tire.

Quiet comfort: The Advantage Control HT tire is designed for a quiet, enjoyable ride, thanks to its redesigned tread pattern.

Sizes and availability
BFGoodrich will unveil 22 sizes of the Advantage Control HT tire, bringing the total number of sizes in the Advantage Control line to 122. The Advantage Control HT tire carries a 70,000-mile limited mileage warranty and a 60-day satisfaction guarantee.

To find your size, availability and pricing, visit bfgoodrichtires.com or your local BFGoodrich dealer.

About BFGoodrich Tires
BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high-performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at BFGoodrichTires.com and BFGoodrichRacing.com, as well as on Facebook and Instagram at @BFGoodrichTires and TikTok at @BFGoodrich.

Media contact:

Andrew Festa

BFGoodrich Tires | andrew.festa@michelin.com