Month: March 2025

New York, NY – March 17, 2025 – Following a challenge from Oral Essentials, Inc. (OEI), BBB National Programs’ National Advertising Division reviewed claims made by GuruNanda LLC for its Premium & Signature Whitening Strips, Pro-Formula Whitening Gel Pen, and Oxyburst Mouthwash regarding their ability to whiten teeth without causing sensitivity or enamel damage.

OEI and GuruNanda are competitors in the teeth whitening market, with OEI offering hydrogen peroxide-free products while GuruNanda’s products contain hydrogen peroxide.

At issue for the National Advertising Division (NAD) was GuruNanda’s “enamel safe” claim. GuruNanda contended that its products are safe due to their low peroxide concentrations, referencing studies demonstrating the ability of hydrogen peroxide to whiten teeth without damaging the enamel in a variety of conditions and hydrogen peroxide concentrations, expert opinions, and an in vitro study of its own product that it argued demonstrated its products do not damage enamel.

NAD determined that GuruNanda’s in vitro study had design flaws that rendered it insufficient to support an “enamel safe” claim. Therefore, NAD recommended that GuruNanda discontinue the “Enamel Safe” claim for its Premium & Signature Whitening Strips and Pro-Formula Whitening Gel Pen.

During the proceeding, GuruNanda informed NAD that it discontinued its sensitivity claims. NAD will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, GuruNanda stated they “will comply with NAD’s recommendations although it disagrees with NAD’s assessment.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business

New York, NY – March 14, 2025 – In a Fast-Track SWIFT challenge brought by competitor Combe Incorporated, BBB National Programs’ National Advertising Division recommended Simpler Hair Color Inc. discontinue claims that its Simpler Hair Color products are rated the “#1” men’s hair color and beard color.

Fast-Track SWIFT is an expedited process by the National Advertising Division (NAD) for reviewing single-issue advertising cases.

Combe manufactures and sells men’s hair and beard color products, including the market-leading Just for Men brand. Simpler markets its brand of “safer and simpler” hair and beard coloring products sold directly through their website, and recently, Amazon. The challenged online advertising stated that Simpler Hair Color products are “Rated #1 Men’s Hair Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024” and “Rated #1 Men’s Hair & Beard Color*” “*Based on Trustpilot.com verified reviews as of 10/10/2024.”

Combe contended that Simpler’s “#1” claims are false because there is no “Men’s Hair Color” category on Trustpilot.com and that Simpler is not listed as #1 in any Trustpilot category. Simpler responded that the “#1 rated claims” are substantiated based on verified reviews of its product as compared to Combe’s Just For Men and other men’s hair color products hosted on Trustpilot.com. Simpler submitted that there are only a few brands primarily dedicated to men’s hair color products offered in natural shades, and that it would not be reasonable to consider “novelty” hair color brands who offer hair color products for men and women in shades such as pink and purple.

NAD found that Simpler’s #1 claims reasonably convey a message that the claim is based on reviews in a recognized category on Trustpilot.com, indicating to consumers that “Men’s Hair Color” is a category when it is not. In addition, NAD determined that the record did not show that the men’s hair color products reviewed on Trustpilot were in any way representative of the men’s hair color products on the market such that the #1 claims would be based on a meaningful comparison of the competing men’s hair color products in the market.

For these reasons, NAD recommended that the challenged claims be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

Lexis+ AI delivers secure generative AI tools that fuel efficiency, effectiveness, and reliable results for the modern Hong Kong lawyer

HONG KONG, March 13, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced that Hong Kong would be the first in Asia to launch Lexis+ AI, a generative AI solution designed to transform legal work, in July 2025. Grounded in one of the largest repositories of accurate and exclusive legal content, Lexis+ AI combines the power of generative AI with proprietary LexisNexis search technology and authoritative content.

LexisNexis’ first-to-market generative AI solution collaborates like a trusted colleague that can span millions of documents in seconds. Based on customer testimonials following successful launches in Australia, Austria, Canada, France, the US, and the UK, Lexis+ AI is anticipated to save Hong Kong lawyers an average of 11 hours per week across research, drafting, client communications, and case summarisation activity.

Lexis+ AI is an AI-powered assistant that features conversational search, insightful summarisation, and intelligent legal drafting and document upload capabilities, all supported by state-of-the-art encryption and privacy technology to keep sensitive data secure. All results are backed by verifiable, citable authorities or sources.

• Conversational Search: simplifies the complex and time-consuming legal research journey, providing a search experience for diverse legal questions with citations, facilitating lawyers’ ability to complete research effectively and efficiently.
• Enhanced Summarisation: provides a custom summary of legal documents to speed up and guide insightful analysis.
• Generative Document Drafting: guides customers throughout the legal drafting process, generating a first draft of a legal document, and allowing users to change the language and tone from a simple prompt.
• Document Upload Capabilities: enable users to rapidly analyse, summarise, and extract key insights from legal documents.

Michael Sit, Managing Director at LexisNexis Greater China, said: “We are thrilled to bring this transformative technology to Hong Kong, and indeed to be the first in Asia to do so. Lexis+ AI is a first-of- its-kind platform that will dramatically improve the speed, quality, and effectiveness of every lawyer regardless of how they practice law. As always, we have taken a customer-first approach to our innovation, research, and product development, to ensure that the unique needs of Hong Kong legal professionals are met, and expectations surpassed.”

Lexis+ AI is the latest offering in LexisNexis’ long history of AI innovation. According to LexisNexis Legal & Professional Chief AI Officer Min Chen: “The LexisNexis evolution from extractive to generative to agentic AI makes our legal AI solutions easier than ever to use, helping customers accomplish a remarkable amount of work without needing to be an expert in prompting. By integrating the latest AI technology, we are enabling legal professionals to focus on the strategic work that only they can do and reducing the repetitive work that AI handles proficiently.”

LexisNexis is responsibly developing legal AI solutions with human oversight. LexisNexis, part of RELX, follows the RELX Responsible AI Principles, considering the real-world impact of its solutions on people and taking action to prevent the creation or reinforcement of unfair bias. The company’s commitment to data security and privacy in the legal industry spans more than 50 years. LexisNexis employs over 2,000 technologists, data scientists, and subject matter experts to develop, test, and validate its solutions and deliver comprehensive, accurate information.

To promote wider understanding of AI and the opportunities it will present to the legal profession in Hong Kong, LexisNexis also offers a Lexis+ AI Insider program providing exclusive educational content in the form of thought leadership articles, webinars, and the latest AI developments in the region.

To join the Lexis+ AI Insider program, and be among the first to experience Lexis+ AI in Hong Kong, visit the program here.

For more information on Lexis+ AI, visit the official website here.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. The market capitalisation is approximately £72.5bn | €87.4bn | $91.6bn

New York, NY – March 12, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division recommended that Breethe discontinue or modify the express claim “3 signs you have anxiety” in connection with its Breethe meditation and wellness app.

The National Advertising Division (NAD) determined that references to the signs of anxiety in the context of advertising for Breethe’s app and its ability to “calm” or “quiet your mind” reasonably conveys the implied message that the Breethe app can treat anxiety or is a substitute for anti-anxiety medication and aids.

In support of the anxiety reduction claims, Breethe relied on the results of surveys of Breethe app subscribers conducted via Survey Monkey in October 2021. However, NAD concluded that the survey evidence in the record is anecdotal and does not constitute competent and reliable scientific evidence to support the health-related implied claim.

Therefore, NAD recommended that Breethe discontinue or modify the express claim “3 signs you have anxiety” to avoid conveying the unsupported implied message that the Breethe app can treat anxiety or is a substitute for anti-anxiety medication and aids.

During the proceeding, Breethe voluntarily agreed to permanently discontinue certain quantified performance claims related to the anxiety reduction abilities of the Breethe app. Therefore, NAD did not review these claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Breethe stated that it agrees to comply with NAD’s recommendation.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – March 11, 2025 – A panel of BBB National Programs’ National Advertising Review Board, the appellate advertising body of BBB National Programs, recommended that James Hardie Building Products, Inc. modify or discontinue advertising related to its fiber cement home siding.

In the underlying National Advertising Division (NAD) case (#7338), competitor Louisiana-Pacific Corporation (LP) challenged James Hardie’s advertising claims about the fire- and water-resistant properties of its fiber cement siding.

Product Combustibility Demonstration Video

The NARB panel found that while a James Hardie demonstration video is a valid demonstration of the various sidings’ combustibility when exposed to a blowtorch flame, it also implied the unsupported messages that James Hardie siding will “protect a consumer’s home from fire damage caused by external fires” or necessarily reduce the risk of fire damage to a home from external fires. Therefore, the panel recommended discontinuing or modifying the video to clarify that non-combustible siding is just one of several elements that in combination may help protect a home from fire damage caused by external fires.

California Wildfire Videos

The NARB panel found two testimonial videos featuring survivors of California wildfires who credited James Hardie siding with saving their homes to be misleading, as James Hardie did not provide a causal link between the survival of the homes and the use of Hardie siding. Therefore, the panel recommended James Hardie discontinue these videos and any related print advertisements.

Water Resistant Product Demonstration and Claims

James Hardie’s water resistance demonstration compared its siding to LP siding by submerging both in water for six months. The NARB panel found this demonstration misleading because it did not represent real-world conditions and failed to properly prepare the LP siding as required for installation. Therefore, the panel recommended discontinuing the water block demonstration and the related claims, including that the LP siding “absorbs water” and is “more susceptible to swelling, buckling and edge checking.”

In its advertiser statement, James Hardie stated that although it “respectfully disagrees with other parts of NARB’s decision,” it “agrees to comply with the panel’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust.

Study examines how Nexis provides organizations with access to reliable information in a timely and efficient manner to inform business decisions

New York, NY – March 10, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI- powered analytics and decision tools, today announced the findings of The Total Economic Impact^™ (TEI) of Nexis® by LexisNexis study conducted by Forrester Consulting. The 2025 commissioned study aggregated the experiences of four organizations in banking/finance, insurance, healthcare and manufacturing using the Nexis research platform. Forrester aggregated the responses and created a single “composite” organization headquartered in the U.S. with 20,000 employees worldwide that generates $3 billion of annual revenue. The study showed this composite organization achieved a 110% return on investment (ROI), along with a net present value (NPV) of $1.20 million over three years.

Prior to using Nexis, interviewees from the profiled organizations said they used multiple sources to conduct research for new business, risk management, mergers and acquisitions (M&A) and other business decisions. Interviewees found their efforts to collect, organize, and analyze information were time-consuming, difficult, and expensive – especially for non-US and privately held businesses. After investing in Nexis, their organizations significantly improved their research capabilities, conducting global research, due diligence and analysis more efficiently and cost-effectively by eliminating superfluous legacy tools and platforms, streamlining data access and management, and directly reducing expenses. Nexis provided them with access to reliable information in a timely and efficient manner, which helped inform strategic decision-making and reduced the risk of costly mistakes and missed business opportunities.

“Access to quality information is crucial for organizational decision-making, but many organizations still rely on multiple disparate sources for strategic corporate research. Enterprises across every industry tell us this is time-consuming, expensive and challenging to collect reliable, accurate data,” said Todd Larsen, President of Nexis Solutions. “Nexis provides access to an expansive collection of news, company, legal, and regulatory data necessary to make informed business decisions. Working closely with our customers, we’ve significantly streamlined the corporate research process to help enterprises achieve maximum value. We’re pleased the Forrester TEI study shows us Nexis’ ability to accelerate business decisioning while helping to reduce expenses.”

A few quantifiable and unquantified benefits that the composite organization representing interviewed customers experienced include:

• Enhanced research efficiency worth $986,000 over three years: Nexis significantly enhanced efficiency and cost-effectiveness by automating and consolidating searches, while reducing the time and manpower previously required for these tasks. This efficiency gain, alongside reduced reliance on outsourced firms and data sources, results in substantial time and cost savings for organizations across multiple business areas.
• Improved research quality: Nexis delivered consistent, high-quality information worldwide. A chief legal and compliance officer at a manufacturing organization reported the extensive range of sources and country coverage available through Nexis enabled users to achieve more thorough and reliable research results.
• Reduced business risk enabled by proactive data analysis: Nexis’ advanced data analytics capabilities helped reduce business risk by enabling proactive decision-making. Study interviewees expressed that having real-time access to trustworthy data allowed their organizations to make timely and informed business decisions.

The study also included quotes from participating organizations about the benefits of leveraging the Nexis platform.

“The availability and the breadth of information and the number of different things we were able to do with the platform were the clinchers,” said a CIO in manufacturing.

“The operational efficiency gained by reducing the research and the manual work steps was the biggest benefit we used to make our business case,” said a CIO in banking and finance.

For more information about Nexis, please visit https://www.lexisnexis.com/Nexis To access the full Forrester TEI study and read about all the benefits Nexis can offer, download the full study at https://perspectives.lexisnexis.com/nexis-total-economic-impact-by-forrester-study/index.html.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – March 6, 2025 – In a challenge brought by competitor Earth Breeze Inc., BBB National Programs’ National Advertising Division recommended that Clean People LLC discontinue certain “Made in USA” claims and an implied cleaning superiority claim for its Clean People Laundry Detergent Sheets.

Clean People also voluntarily discontinued certain environmental, “Made in USA,” and comparative claims as well as claims Earth Breeze challenged as disparaging. The National Advertising Division (NAD) determined, however, that Clean People had a reasonable basis for its “Made in Canada” claim for its Clean People Laundry Detergent Sheets.

Implied Cleaning Superiority Claim

NAD determined that a social media post, which included an open comparison of performance attributes, may reasonably convey a message of implied cleaning superiority.

As Clean People did not provide evidence of its products’ comparative performance, NAD recommended that it discontinue the implied claim that the product performs better than competitive products, including Earth Breeze and traditional liquid laundry detergents.

Country-of-Origin Claims

As Clean People did not submit any evidence that the products are of U.S. origin, in whole or in part, NAD recommended that it discontinue the express “Made in the USA” claim and the implied claim that the products are entirely made in the U.S. or at a minimum, have a significant amount of U.S. content or U.S. processing.

NAD determined that Clean People had a reasonable basis for its “Made in Canada” claim because both the detergent sheets and their packaging are supplied by Canadian manufacturers who make those components in Canada and the suppliers meet major retailers’ standards for making that claim.

Endorsements & Consumer Review Practices

Earth Breeze took issue with Clean People’s consumer reviews posted on their website and alleged that Clean People made unsupported disparaging claims in social media, blogs, and Facebook pages linking to those blogs.

Based on Clean People’s representations that it had permanently discontinued or modified its endorsement and consumer review practices, as raised in the challenge, NAD did not review those practices on the merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.

During the proceeding, Clean People voluntarily agreed to permanently discontinue certain express claims relating to Clean People’s ingredients, as well as certain implied comparative safety and cleaning efficacy claims. Therefore, NAD did not review these claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Clean People stated that it would comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – March 6, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division recommended that The Magni Group, Inc. discontinue certain claims regarding the ability of its MagniLife Knee Pain Relief Soothing Gel to provide fast pain relief.

MagniLife Gel is touted as quickly relieving pain, swelling, and inflammation from sore muscles, joint discomfort, and injuries. The challenged claims appeared on product packaging, in direct mail advertisements, as well as online and on social media.

The National Advertising Division (NAD) noted that where the substantiation in the record consists solely of evidence regarding the efficacy of ingredients in a product, but not for the product itself, the advertising must not suggest or imply that the product provides the claimed benefits.

NAD determined that since The Magni Group lacked any testing on the product itself, it did not have a reasonable basis for unqualified claims that the product provides the challenged benefits and recommended that it discontinue the following claims:

• “Rapid Pain Relief”
• “Relieves stiffness, tenderness, swelling aching and burning pains associated with knee discomfort.”
• “Say goodbye to knee pain without surgery! Fast-acting gel reduces pain, swelling and inflammation from sore muscles, joint discomfort, and injuries. With added support for relief and recovery from proven, all-natural ingredients including Arnica, Dragon’s Blood, Cat’s Claw and MSM.”

Further, NAD also considered whether The Magni Group’s evidence could support qualified claims regarding the efficacy of the product’s ingredients, however it concluded that such evidence was not reliable support for the claimed benefits of MagniLife Gel’s ingredients.

In its advertiser statement, The Magni Group stated that it agrees to comply with NAD’s decision.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

McLean, VA – March 4, 2025 – BBB National Programs’ National Advertising Division has referred Homintell Inc. (d/b/a Afloia Direct) to the Federal Trade Commission (FTC) for a lack of response to a compliance inquiry regarding discontinuance of advertising claims for its HEPA Air Purifiers.

The referral stems from a National Advertising Division (NAD) challenge by Vesync Corporation against Afloia for express and implied claims that its HEPA Air Purifiers and filters met HEPA and H13 standards.

Afloia agreed to permanently discontinue the challenged claims. However, Vesync requested NAD open a compliance inquiry due to advertisements featuring the same or substantially similar claims that Afloia had previously agreed to discontinue.

Despite numerous outreach attempts, Afloia failed to respond to NAD’s compliance inquiry and therefore NAD has referred the matter to the appropriate government agency, in this case the FTC, and platforms on which Afloia’s advertising appeared and NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

New platform empowers legal teams with AI-driven efficiency, enhanced collaboration, and streamlined case management to accelerate strategic decision-making

NEW YORK – LexisNexis^® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced the launch of CaseMap+ AI, an advanced litigation case management platform designed to streamline litigation processes and enhance strategic decision-making for litigators.

CaseMap+ AI integrates cutting-edge AI capabilities to empower litigators with efficient tools for organizing, analyzing, communicating, and presenting case information. The platform introduces a suite of innovative features that significantly streamline the review of deposition transcripts and documents.

Key features of CaseMap+ AI include:

• Generative AI Transcript and Document Summarization: Streamline the summarization and legal analysis workflow, providing brief and precise summaries to conserve time and effort.
• Third-party Integrations: Facilitate seamless document transfer and metadata management with industry-preferred technologies like iManage and RelativityOne.
• Document Production: Allows Bates stamping of documents.
• Improved Export to Folders and LexisNexis’ Sanction^® Litigation Presentation Software: Enables efficient download and organization of multiple documents, transcripts, and/or media into a single zip folder.

“CaseMap+ AI is set to transform the litigation landscape by providing legal teams with a centralized, AI-powered platform that enhances productivity and collaboration,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, and Ireland. “Our vision is to integrate Protégé, our personalized legal AI assistant, into CaseMap+ AI, enabling users to harness the power of AI to efficiently analyze, strategize, and draft documents.”

CaseMap+ AI is designed to address key challenges faced by litigation teams, such as organizing complex case data, uncovering intricate fact patterns, and presenting compelling case narratives. With responsibly developed AI and state-of-the-art security, CaseMap+ AI provides litigation teams with unique collaboration capabilities and confidence in data accuracy.

For more information on CaseMap+ AI, visit lexisnexis.com/casemap.

About LexisNexis AI Development

LexisNexis customer-driven AI innovation focuses on analytics and decision tools that solve complex problems and enhance value. The company responsibly develops safe AI solutions with human oversight, backed by advanced encryption and privacy technology. Its global technology platform seamlessly integrates extractive, generative, and agentic AI within a scalable, multi-cloud infrastructure to drive rapid innovation and continuously improve answer quality, accuracy, and speed. A proprietary Retrieval Augmented Generation (RAG) platform grounds large language model (LLM) answers in a comprehensive repository of trusted legal content and metadata, delivering high-quality answers and validated citations. Its multi-model approach selects the best AI model for each use case, and model fine-tuning ensures high performance of domain-specific, personalized LLMs, supported by partners Mistral, Anthropic, AWS, OpenAI, and Microsoft. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles.

About LexisNexis Legal & Professional 

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.