In National Advertising Division Challenge Chomps Discontinues Environmental Benefit Claims; Certain Sourcing Claims for Chomps Meat Sticks Found Supported
New York, NY – February 4, 2025 – In a challenge brought by competitor Link Snacks, Inc., BBB National Programs’ National Advertising Division determined that We Are The Chompions, LLC (Chomps) substantiated certain sourcing claims for its Chomps Meat Sticks that its beef and venison meat sticks are from farms in Australia and New Zealand.
During the proceeding, Chomps voluntarily agreed to permanently discontinue all the challenged environmental benefit claims, including claims that its products are “carbon neutral,” and “sustainable.” Chomps also voluntarily agreed to modify its sourcing claim to acknowledge that most (approximately 90%) of its beef is sourced from Australia.
Therefore, the National Advertising Division (NAD) did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.
Link Snacks and Chomps manufacture competing meat stick products.
After reviewing evidence submitted by Chomps in support of the remaining sourcing claims, NAD determined that Chomps substantiated the claims “[Chomps’ founders] have spent time in Australia, where most of our beef is sourced, and have seen the practices” and “Our 100% grass-fed and finished venison is sourced from the scenic farms of Silver Fern in New Zealand.”
In its advertiser statement, Chomps agreed to comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
MICHELIN LAUNCHES E.PRIMACY ALL-SEASON TIRE TO CONTINUE EFFICIENCY LEADERSHIP
- The Michelin Primacy All Season tire delivers up to 13,000 more miles than two leading competitors.1
- Gas, Hybrid or EV, the Michelin e.Primacy All Season tire is up to 25% more efficient than two leading competitors, providing improved fuel economy and increased range.2
- Michelin Primacy All Season tire allows you to drive up to 20 miles further on a charge than leading competitors.2
GREENVILLE, S.C., Feb 3, 2025 – Michelin, a pioneer in efficiency and the most awarded tire brand in the U.S.3, is launching the new e.Primacy All Season tire to meet the evolving demands of drivers who prioritize efficiency.
“As the market continues to change with the development of more hybrids and EVs, Michelin continues to be an industry leader for confident and lasting performance,” said Omer Waysman, vice president of marketing for Michelin North America, Inc.’s business-to-consumer products. “When fuel efficiency and extended range matter, consumers can trust the e.Primacy All Season tire to take them further on every journey.”
As a trusted original equipment tire line, the Michelin e.Primacy All Season tire is up to 25% more efficient than two leading competitor products, providing up to 20 more miles of battery range and saving you a tank of gas annually2,4. By using the GreenPower Compound, the tire is designed to help reduce energy consumption during everyday use and delivers long-lasting mileage.
The e.Primacy All Season tire endured extensive testing and development; even when tested on an EV, the Michelin e.Primacy All Season tire is expected to last up to 13,000 miles longer than two leading competitors, potentially adding an extra year of driving.5
Whether it’s an ICE, Hybrid or EV, Michelin innovations provide a refined driving experience for all drivers by delivering a comfortable and quiet ride.
Consumers can enjoy the benefits of two different Michelin innovations within the e.Primacy All Season tire. Cushion Guard, which is built with a soft, cushioning layer of rubber between the tread and the steel belts to help absorb road impacts and imperfections for a smooth and luxurious ride.
Intentionally quiet, the e.Primacy All Season tire also includes Piano Acoustic Technology, a tread pattern intelligently optimized to help reduce noise for a quiet drive throughout the life of the tire.
To find out which sizes are available today, please visit michelinman.com.
1Based on Federal Highway Administration Average Annual Miles of 13,476 miles per driver (published in 2022) and a treadwear test using tires in size 235/40R19 on 2024 Tesla Model 3, the Michelin e.Primacy All Season tire showed an estimated life (based on calculating the most-worn groove of a rotated set) of 45,764 miles versus the Bridgestone Turanza
EV tire at 30,244 miles and the Continental ProContact RX tire at 32,438 miles. Actual on-road results may vary with driving style, temperature, driver selected vehicle settings, and road conditions.
2Based on internal test results on ISO 28580 Rolling Resistance Test which included tires in dimension 235/40R19 96W, comparin g Michelin e·Primacy All Season tire (6.46kg/ton) versus Continental ProContact RX T0 tire (7.24kg/ton) and Bridgestone Turanza EV tire (8.75kg/ton). Actual on-road results may vary with driving style, temperature, driver selected vehicle settings, and road conditions. Additional calculations were conducted on the USTR 781 test data to compute the effect the rolling resistance figures would have on vehicle range for 2024 Tesla Model 3 RWD BEV and a 2024 BMW M3 gas vehicle. Calculations result in a fuel consumption reduction of up to 3.1% for a 2024 BMW M3 or equivalent gain of up to 8.9% in battery range for a 2024 Tesla Model 3 RWD.
3Michelin tires have been ranked the #1 tire brand by industry experts and consumers alike, across major categories and segments. Please visit www.michelinman.com/auto/awards-and-recognition for more details.
4Based on 2022 Federal Highway Administration Report citing an Average Annual Miles per driver of 13,476 miles.
5Based on Federal Highway Administration Average Annual Miles of 13,476 miles per driver (published in 2022) and a treadwear test using tires in size 235/40R19 on 2024 Tesla Model 3, the Michelin e.Primacy All Season tire showed an estimated life (based on calculating the most-worn groove of a rotated set) of 45,764 miles versus the Bridgestone Turanza EV tire at 30,244 miles and the Continental ProContact RX tire at 32,438 miles. Actual on-road results may vary with driving style, temperature, driver selected vehicle settings, and road conditions.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs.
Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high- technology materials, 3D printing and hydrogen, to serve a wide variety of industries — from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
For more information contact:
Contact: Christian Fisher
Email: christian.fisher@michelin.com | www.michelinmedia.com
National Advertising Division Finds Certain Efficacy Claims for The Eye Lift Wand Supported; Recommends SBLA Beauty Discontinue or Modify Others
New York, NY – February 3, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division found that certain efficacy claims for SBLA Beauty, Inc.’s Eye Lift Wand and its “breakthrough formula, including the patent-pending SBLA66Peptide
, a truly revolutionary molecule” were supported.
However, the National Advertising Division (NAD) recommended that other claims be discontinued, including those conveying the unsupported message that the Eye Lift Wand can produce results similar to those achieved with an eyelift or other cosmetic surgical procedure.
Efficacy Claims
Based on SBLA’s pending patent application for SBLA66Peptide, NAD determined the claim “breakthrough formula, including the patent-pending SBLA66Peptide, a truly revolutionary molecule” is supported.
NAD also determined that certain claims regarding the key benefits of the Eye Lift Wand were supported by a reasonable basis, including:
- Opens the eye area by lifting the eyelids
- Lifts droopy eyelids; Tightens the skin of the entire eye area
- Diminishes crow’s feet and under-eye puffiness
- Improves skin texture and discoloration
Further, NAD found that the portion of the claim that refers to “continuous daily use [visible results] improve progressively” (“Visible results are immediate and with continuous daily use improve progressively”) was supported because SBLA’s expert assessment results show noticeable improvements over time.
NAD concluded that the claim “the first-ever eyelift at home, clinically proven to lift and smooth the eyelid in minutes” reasonably conveys that the product is an at-home alternative to plastic surgery by delivering a noticeably more youthful appearance in the eye area in minutes.
However, NAD found that while SBLA’s evidence demonstrated improved appearance in the eye area, the results are not comparable to an eyelift surgery. Accordingly, NAD recommended that SBLA discontinue the “try the first-ever eyelift at home” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and similar claims to avoid conveying the unsupported message that the product can produce results similar to an eyelift or other cosmetic surgical procedure.
NAD also recommended that:
- The “clinically proven to lift & smooth the eyelid in minutes” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and “visible results are immediate” portion of the claim “visible results are immediate and with continuous daily use improve progressively” be modified to indicate that the immediate visible results are for eye brightness or, in the alternative, that they reflect the subjective assessment results; and
- The “smooths” and “visibly smooths” portions of the “visibly smooths eyelid creases” and “Smooths…eyelid creases” be modified to match the evidence in the record.
Before and After Photographs
NAD noted that the before-and-after photos appear to represent an outlier result that is not representative of the photos in SBLA’s clinical study. Since outlier results cannot be highlighted as representative of what consumers can reasonably expect to achieve when using the product as directed, NAD recommended they be discontinued or modified to accurately reflect the results of the study, including disclosure of the length of time of use.
During the proceeding, SLBA informed NAD that it was permanently discontinuing the claim “Builds collagen and regenerates skin cells.” Therefore, NAD did not review this claim on its merits and will treat the claim, for compliance purposes, as though NAD recommended it be discontinued.
In its advertiser statement, SBLA stated that it agrees to comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Contact Information
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations