Month: December 2024

New York, NY – December 9, 2024 – In a Fast-Track SWIFT challenge brought by competitor Vero Biotech, Inc., BBB National Programs’ National Advertising Division recommended that Beyond Air, Inc. discontinue the challenged comparative superiority safety claims for its iNO (inhaled nitric oxide) products or modify its advertising to avoid conveying the message that Beyond Air’s products are safer than Vero’s and/or that Vero’s products are unsafe.

Fast-Track SWIFT is an expedited process designed for single-issue advertising cases brought to the National Advertising Division (NAD). Vero and Beyond Air are competitors in the market for iNO delivery systems used to treat neonates with hypoxic respiratory failure associated with pulmonary hypertension.

At issue for NAD were Beyond Air’s claims that its products are safer than Vero’s, including marketing materials in its Corporate Presentation and Fact Sheet, which Vero argued misrepresented its products as unsafe or containing hazardous materials.

NAD recommended that Beyond Air discontinue or modify the challenged comparative superiority claims to avoid conveying the message that Beyond Air’s products are safer than Vero’s and/or that Vero’s products are unsafe. Nothing in this decision precludes Beyond Air from making truthful and non-misleading safety claims about its products.

During the inquiry, Beyond Air advised NAD that as of February 2024 it had permanently discontinued use of the “Fact Sheet.” NAD will treat the permanently discontinued “Fact Sheet” and claims contained therein, for compliance purposes, as if NAD recommended that they be discontinued.   

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

New York, NY – December 9, 2024 – In a challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division recommended GuruNanda, LLC discontinue “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products.

GuruNanda will appeal the National Advertising Division’s (NAD) decision regarding the “natural teeth whitening” claim.

“Natural Teeth Whitening”

GuruNanda claims on its pulling oil labels and website that the oils offer “natural teeth whitening” and submitted two studies to NAD to support the claim. NAD concluded that the studies were not sufficiently reliable to provide a reasonable basis for the challenged whitening claim and recommended that GuruNanda discontinue the “natural teeth whitening” claim.

“Dazzle From First Application”

The claim “Dazzle from first application” appears on the GuruNanda Pro Formula whitening Gel Pen packaging. NAD concluded that the claim, in the context of a product named “whitening gel pen,” communicates the message that the product whitens teeth and that the word “dazzle” will be understood by consumers to be synonymous with whiten. NAD also noted that some consumers might expect noticeable benefits immediately.

There is no evidence in the record demonstrating that the product whitens either at the beginning of the first application or immediately after the first 45 minutes have passed. Accordingly, NAD recommended that GuruNanda discontinue the “dazzle from first application” claim.

During the proceeding, GuruNanda voluntarily agreed to permanently discontinue several challenged claims. Therefore, NAD will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, GuruNanda stated it will “respectfully appeal NAD’s decision as to ‘natural teeth whitening’” to the National Advertising Review Board (NARB), and “agrees to comply with NAD’s recommendation as to ‘dazzling from first application.’”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Organizations can now import LexisNexis’ industry-leading collection of normalized, enriched data and trusted, credible content into existing tools and platforms to power AI applications and improve data-driven decision-making

New York, NY – December 9, 2024 – LexisNexis^® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced Nexis^® Data+, a new solution that provides organizations with direct access to an extensive repository of trusted, high-quality data through a single application programming interface (API). Nexis Data+ empowers organizations to seamlessly integrate AI-enriched corporate, legal, financial and compliance data and generative AI-approved licensed news content into existing tools, platforms, AI models, and workflows to drive confident decision-making and analysis.

Tapping into a portfolio of more than 23,000 licensed publications, Nexis Data+ now delivers the industry’s largest collection of Gen AI-approved news datasets. Licensed publishers and publications in the API include The Associated Press, McClatchy, Gannett, Business Insider, South China Morning Post, Benzinga, American Banker, AWP Finanznachrichten, American City Business Journals, and many more.

In addition to news, Nexis Data+ provides access to a variety of other valuable data types including proprietary and licensed legal data (e.g., dockets, verdicts, settlements, patent filings, etc.), compliance data (sanctions, watchlists, politically-exposed people), extensive company and financial data, and more.

Corporations, financial institutions, consultancies, academic institutions, nonprofits, and a wide variety of other organizations worldwide can now leverage this data to streamline research and analysis across key topics, trends, and entities, and power a variety of AI initiatives, including:

• AI model training
• Gen AI applications
• Natural language processing
• Event modeling and prediction
• Risk modeling
• Pattern discovery
• Predictive and descriptive analytics
• Statistical analysis and more

“The Nexis Data+ API simplifies the integration of a vast repository of business data and licensed, AI-ready content into external platforms so organizations can quickly gain better, more-informed insights for critical business decision-making,” said Dani McCormick, Vice President of Product, Nexis Solutions. “Our customers require transparency and confidence in the data and information driving these decisions, especially for AI-powered applications and tools. Nexis Data+ is designed to be a reliable and trustworthy source of data for organizations seeking to implement AI and GenAI initiatives successfully.”

Focus on Unlocking the True Potential of Data

Working closely with its customers, LexisNexis has prioritized data enrichment as a critical differentiator for Nexis Data+. LexisNexis employs hundreds of data scientists and thousands of technical and subject matter experts to normalize, resolve, and classify data from diverse sources to enhance searchability, relevance, and impact. The company also enriches its data universe with tags and metadata including entity-level sentiment and ESG categories. With these enrichments, Nexis Data+ enables organizations to quickly leverage high-quality, trusted and accessible data, which reduces ingestion time and leads to faster AI implementations.

One organization, World Wildlife Fund (WWF), is leveraging LexisNexis data with Generative AI to help identify and combat overfishing, illegal fishing, and marine habitat destruction worldwide. Using Nexis Data+ to access and analyze international news, WWF seeks to identify where and when potential conflict over fisheries might unfold.  With its Oceans Futures platform, enhanced by LexisNexis data, WWF is seeking to strengthen conservation by galvanizing its international coalition, attracting media and policy attention to these issues, supporting strategic planning and resource allocation, and stopping conflicts before they start.

“From declining food security in local fishing communities to disputes between global superpowers, the risk of violent fisheries conflict is on the rise. To address these challenges, World Wildlife Fund must rapidly mobilize attention and resources at a global scale,” said Johan Bergenas, Senior Vice President of Oceans at WWF.

For more information about Nexis Data +, please visit: https://www.lexisnexis.com/data

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Media Contact
Leela Bozonelis, Global Product Marketing Director
Nexis Solutions, a Division of LexisNexis
929-383-8781
leela.bozonelis@lexisnexis.com

Jennifer Johnston, Plat4orm PR
208-989-9962
jennifer@plat4orm.com