Category: English

New York, NY – August 11, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that T-Mobile US, Inc. discontinue the express savings claims:

• “Families can switch and save 20% vs. the other big guys plans plus streaming services.”
• “Switch and save versus AT&T and Verizon’s comparable plans plus streaming.”

The NARB panel also recommended that T-Mobile modify its advertising to avoid certain unsupported implied claims.

The underlying National Advertising Division (NAD) case (#7415) was initiated by Verizon Communications Inc. In that challenge, NAD recommended T-Mobile discontinue savings claims that appeared in a “Save on Every Plan” brochure, two commercials, “Top Three plays of the Day” and “Holidays are Coming in Hot: Families: Save 20%,” a T-Mobile USA press release, and on T-Mobile’s Savings Calculator website.

During the challenge, T-Mobile informed NAD that it had modified the savings claims to explicitly reference streaming services in the claims themselves and modified its disclosures for the savings claim.

The NARB panel’s review centered on whether T-Mobile’s addition of the phrase “plus streaming services,” or “plus streaming,” to its reference to monthly plan costs for Verizon or AT&T (or “the other big guys”), clearly communicates to reasonable consumers that T-Mobile’s price comparisons are based on adding to the cost of the competitor’s monthly price plan the cost of optional streaming services to match the streaming services offered for free by T-Mobile with its comparable plans.

In agreement with NAD, the NARB panel concluded that the “plus streaming” phraseology is confusing, unclear, and inadequate to accurately communicate the nature of the price comparison. Further, the panel agreed with NAD that many reasonable consumers will conclude that the promoted savings is based on the cost of the wireless plans without any adjustments for additional benefits.

Based on these findings, the NARB panel recommended that T-Mobile discontinue its express modified savings claims.

The panel further recommended that T-Mobile modify its advertising to avoid implying the following:

• Every mobile plan offered by T-Mobile costs less than comparable plans offered by T-Mobile’s competitors, including Verizon.
• All consumers on all of T-Mobile’s plans will save money or save 20% when compared to consumers on competitors’ plans.

The NARB panel did not agree with NAD that a third implied claim, “Verizon’s mobile plans include a mandatory ‘similar streaming services’ fee,” is communicated. The panel further disagreed with NAD’s recommendation that T-Mobile must “discontinue” (rather than modify) the challenged advertising to avoid communicating the two unsupported implied claims.

In its advertiser statement, T-Mobile stated that while it “disagrees with the panel’s decision,” it will “comply with the panel’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

With the click of a toggle, customers can conduct Deep Research and more AI-powered work across both general and authoritative legal AI

NEW YORK, AUGUST 11, 2025 – LexisNexis^® Legal & Professional today announced the U.S. customer preview of Protégé General AI, expanding the personalized agentic AI capabilities of Protégé for secure access to general-purpose AI models from multiple providers within the Lexis+ AI workflow solution. As legal work becomes increasingly AI-powered, Protégé General AI offers a unique, privacy-encrypted solution that eliminates the need to switch between tools. With a simple toggle, customers can expand their use cases and conduct a wider range of tasks including Advanced Reasoning and Deep Research for high-complexity legal issues or simple topic exploration, everyday tasks, brainstorming, and conversational responses to legal questions. Protégé General AI lets users choose the latest models, including Claude Sonnet 4 from Anthropic and GPT-5, GPT-4o, and o3 from OpenAI.

Protégé General AI is purpose-built for legal professionals with the highest levels of privacy and flexibility, going beyond what general-purpose AI tools can provide. Key differentiators include:

• Security and Privacy by Design: The fully encrypted Lexis+ AI environment ensures data privacy protections that far exceed what consumer-grade AI tools offer.
• Flexible Model Choice: Users can choose the AI model that best fits each task or use case.
• A Shepard’s® Citation Agent: The advanced citation agent proactively checks any included legal sources for further human review.
• Powerful Deep Research: Legal professionals can uncover comprehensive insights on any topic.
• Integrated General and Legal AI: By securely combining Protégé General AI and Protégé Legal AI in one solution, Lexis+ AI, legal professionals can solve more problems faster.
• User and Org-level Control: Users can easily toggle Protégé General AI on or off, and firms can turn off General AI for users entirely to meet firm or regulatory policies.

Protégé General AI responses are generated from open-web sources, and give users the flexibility to:

• Use General AI as an idea springboard 
• Conduct Deep Research
• Draft communications intended for both legal and non-legal audiences 
• Enrich legal work with real-world context
• Break down high-complexity problems

“In response to customers’ requests for safe access to general-purpose models and greater control, we built Protégé General AI to put power directly in their hands, from selecting the model to guiding how it behaves in agentic workflows, all within a single, private environment,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, & Ireland. “Our goal is to support legal professionals with a personalized AI assistant that enables uninterrupted workflows and access to the full range of LexisNexis AI capabilities in one secure place. This vision is powered by the agentic AI innovation we’ve been advancing since 2024.”

Lexis+ AI users now have the choice to either explore with Protégé General AI and select their preferred model, or work with authoritative Protégé Legal AI. Each option provides distinct advantages:

Protégé General AI:

• Claude Sonnet 4 (Natural Fluency): The latest model from Anthropic, it provides thoughtful and well-structured responses to support everyday tasks, communication, and brainstorming.
• GPT-5 (Unified Reasoning): The latest model from OpenAI, it combines strong general knowledge and domain knowledge with reasoning and non-reasoning capabilities. LexisNexis is among the first to integrate this model through its direct collaboration with OpenAI.
• GPT-4o (General Exploration): Excels at everyday tasks like general exploration, brainstorming, drafting, and integrating web-based information into real-time conversations.
• OpenAI o3 (Advanced Reasoning): Optimizes tasks like Deep Research, strategic decision-making, intricate problem solving, specialized workflows and nuanced understanding. 

Protégé Legal AI:

• Multiple legal-tuned models: Includes Claude 3.7, Claude 4, GPT-4o, GPT-4.1, fine-tuned GPT-4o-mini, and fine-tuned Mistral where the best model handles the specific use case. 
• Authoritative responses with validated citations: Grounded in trusted LexisNexis legal content and metadata and organizations’ internal documents and validated through Shepard’s®.
• Expanded agentic workflows: Built on the proprietary LexisNexis agentic AI framework and leveraging agentic AI capabilities integrated in the company’s global technology platform since 2024, agentic workflows represent a significant advancement in how legal professionals interact with AI. For example, the new AI Guided Research Workflow is a structured step-by-step process between both agents and humans, allowing the user to guide AI behavior in real time for deepened transparency and trust.
  • An Orchestrator Agent breaks down complex or lengthy legal queries into manageable tasks and coordinates multiple agents working together.
  • A Legal Research Agent lets the user refine or redirect AI behavior throughout its tailored research processes.
  • A Reflection Agent reviews and strengthens the final response.

Approximately 200 law firms, corporate legal departments, and law schools are participating in the Protégé General AI U.S. Customer Preview Program to provide their expertise, insights, and feedback. The preview begins in Q3 with general availability expected later this year.

To learn more about Protégé: www.lexisnexis.com/protege and Protégé in Lexis+ AI: www.lexisnexis.com/ai.

LexisNexis Agent and Workflow Leadership
Both General and Legal AI leverage legal-tuned AI agents built on the LexisNexis agentic AI framework. Some agents serve as adaptable generalists for tasks like answering legal questions and conducting research. Others are task specialists designed to excel at one job, like reviewing contracts and checking citations. By combining smart decision-making, multi-step planning, real-time adaptability, and personalized step-by-step workflows, agents help deliver faster, more accurate, and highly secure results.

About LexisNexis AI Development
LexisNexis prioritizes a customer-driven AI innovation approach that solves complex problems and enhances value. The company employs over 2,000 technologists, data scientists, and legal experts to develop safe, purpose-built solutions with human oversight in line with RELX Responsible AI Principles. Backed by advanced encryption and privacy technology, its global technology platform seamlessly integrates the latest AI advancements, including agentic AI, legal-tuned models and a proprietary framework for the development of legal-tuned agents, within a multi-cloud infrastructure. This enables high model performance and authoritative responses anchored in comprehensive legal content, with validated citations powered by Shepard’s^®. Document Management System (DMS) integration personalizes and grounds responses in a customer’s own documents. The company’s multi-model approach selects the best AI model for each use case, supported by partners AWS, Anthropic, Microsoft, Mistral, and OpenAI.

About LexisNexis Legal & Professional
LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

 

Industry veteran joins global sports marketing leader rEvolution, bringing 20 years of leadership across high-profile brands, agencies, and teams in the sports business.

CHICAGO, IL — July 28, 2025 – rEvolution, the global leader in sports marketing, is pleased to announce the appointment of Peter Gansler as Vice President of Business Development. An industry veteran with more than two decades of experience across sponsorship sales, brand marketing, and global sports strategy, Gansler brings an extensive network and proven track record of innovation and results-driven leadership to this role.

In this position, Gansler will be instrumental in driving the agency’s continued growth by leading integrated business development initiatives, cultivating strategic partnerships, and expanding rEvolution’s presence across global markets.

“Peter is an exciting addition to our leadership team,” said Bruce Bundrant, Chief Commercial Officer at rEvolution. “His deep understanding of the international sports marketing landscape, paired with a remarkable ability to craft creative, measurable solutions for brands and rights holders alike, will further strengthen our ability to deliver world-class services to clients around the globe.”

Gansler joins rEvolution from Legends, where he served as Vice President of Partnerships for International and the Americas, working with marquee clients including Audi F1, Real Madrid, Aston Villa, and the Soccer Champions Tour.

He previously founded GANZ LLC, advising brands like Bayern Munich, the Arizona Diamondbacks, and Major League Pickleball, as well as provided sponsorship consultancy for Mother and Gopuff. He also held leadership positions at Under Armour and adidas, where he drove global campaigns with FIFA, UEFA, and EA Sports. He also served as Commercial Director for Dutch club Vitesse Arnhem, delivering increased revenue from ticket sales, and record sponsorship deals through strategic brand and activation initiatives.

“I am excited to join rEvolution, a well-respected global sports marketing agency,” said Gansler. “Throughout my career, I’ve been passionate about building partnerships that create lasting impact and drive business objectives for clients. I look forward to working with the rEvolution team to continue delivering innovative, strategic marketing solutions for our global clients.”

Gansler holds an MBA from the University of Chicago Booth School of Business and a Bachelor of Arts from the University of Notre Dame.

About rEvolution

rEvolution is a global, independent and full-service sports marketing agency for brands comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the sports industry. At scale, it is a one-of-a-kind agency connecting brands to fans that drive business performance. For more information, visit revolutionworld.com.

Built in collaboration with leading Canadian firms, Protégé leverages secure agentic AI to streamline drafting, summarization, and legal research — grounded in firm-specific and LexisNexis content.

Toronto, ON – July 22, 2025 – LexisNexis^® Legal & Professional, a leading global provider of AI-powered legal analytics and decision tools, today announces a range of enhancements to Lexis+ AI and the Canadian launch of LexisNexis Protégé. This follows the successful launches of Protégé in the USA, Australia, and the UK. The personalized AI assistant intelligently supports legal practitioners in drafting, researching and advising their clients faster and more accurately, helping them focus on higher-value work.

Built with the highest levels of security, compliance and privacy, Protégé is now available in the Lexis+ AI legal workflow solution and will soon be available in the Microsoft Word drafting solution, Lexis^® Create+.

Developed responsibly with human oversight, the agentic AI capabilities in Protégé allow it to complete multi-step tasks, review its own output and suggest improvements, leaving lawyers free to focus on strategic work.

Leveraging proprietary agentic and generative AI technology from LexisNexis, Protégé can:

• Draft full, tailored transactional documents. It can check its own work before turning to human legal professionals for a final review. Documents can be further edited directly in Lexis+ AI or in Microsoft Word.
• Produce fully drafted litigation materials with precision and consistency. It can create context-aware litigation drafts, such as motions, legal memos, arguments, and client correspondence.
• Suggest legal workflow actions based on the type of documents uploaded (e.g. draft a memo, summarize).
• Provide prompt assistance, proactively suggesting refinements to queries to help the user accomplish their goals efficiently.
• Store tens of thousands of legal documents to secure Vaults. On each Vault, users can perform numerous AI tasks to summarize, draft, research and more.
• Generate a graphical timeline of events from uploaded documents.

“At LexisNexis, we’re committed to helping legal professionals across Canada achieve better outcomes through greater efficiency and smarter tools,” said Sam Puchala, President and General Manager of LexisNexis Canada “Our goal is to equip every lawyer with a personalized AI assistant that enhances their daily work, and we’re proud to bring that vision to life in Canada with our fully integrated, legal-grade AI platform.”

Protégé can be tailored to each user by integrating with Document Management Systems (DMS). This allows users to query, extract clauses and draft from their firm or organization’s knowledge base, making it easier to access and apply relevant precedents. Supported DMS integrations include iManage, SharePoint and others.

Through a customer-driven innovation program, LexisNexis have developed Protégé by working closely with several Canadian customers across the industry.

The LexisNexis global technology platform seamlessly integrates each wave of AI innovation, including extractive AI, which finds relevant results within data and provides deep insights; generative AI, which creates new content from data based on user-entered prompts or instruction;

To learn more about LexisNexis Protégé capabilities, visit www.lexisnexis.ca/protege. To learn more about Lexis+ AI, visit www.lexisnexis.ca/ai.

About LexisNexis Legal & Professional

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – July 22, 2025 – Through its advertising monitoring program, BBB National Programs’ National Advertising Division inquired about the rankings of debt consolidation companies by EIA Marketing on the review website TrustedCompanyReviews.com. The National Advertising Division (NAD) recommended that the material connection between EIA Marketing and companies listed in reviews that are affiliate partners be more clearly disclosed for certain reviews.

At issue for NAD was whether the format of the challenged advertising reasonably communicates the implied message that the debt consolidation rankings on the TrustedCompanyReviews.com website are independent and objective instead of advertising for the top-rated product.

NAD noted that some of the reviews on TrustedCompanyReviews.com are those of EIA Marketing’s affiliate partners (including the #1 rated debt consolidation company). Even assuming that the partner status of a company did not influence the ranking, NAD found that because TrustedCompanyReviews receives compensation from affiliate partners, the review is not impartial and constitutes advertising for that affiliate partner.

NAD was concerned that consumers may not understand, based on the format of the webpage, that they are seeing advertising content for the rated company.

NAD determined that the disclosure at the top of the webpage, “The listings featured on this site are from companies from which this site receives compensation. This influences where, how, and in what order such listings appear on this site,” is not clear and conspicuous.

Further, after scrolling down one page, the “Advertiser Disclosure” is a hover-over disclosure that consumers may miss. NAD also noted that a pop-up advertisement for Accredited Debt Relief obscured the rest of the content on the webpage and referred to its top ranking and an invitation to access its plans.

NAD recommended that EIA Marketing:

• Identify the companies from which it receives commissions;
• Update and revise the online disclosure so that it is viewable at the top and bottom of every webpage and makes clear that TrustedCompanyReviews receives commissions from affiliate partners in its review and that the reviews, rankings, and product information of its affiliates constitutes advertising;
• Avoid the pop-up advertising and floating disclosure or otherwise ensure it does not obscure the disclosure revised in accordance with NAD’s recommendation to make clear what product information is advertising; and
• Make clear that while it makes commissions from links to its affiliates, that it is not paid to publish content and does not permit its affiliates – or any third party – to control or otherwise approve any of its content.

In its advertiser statement EIA Marketing stated that while it disagrees with NAD’s characterization of its website, it agrees to comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – July 21, 2025 – A panel of the National Advertising Review Board, the appellate advertising body of BBB National Programs, recommended that Essor Group, Inc. discontinue claims for its Boka brand of teeth remineralization, teeth whitening, and mouthwash products.

Essor markets and sells oral care products, including toothpaste, mouth rinses, and whitening kits, which contain nHA – instead of fluoride – as the primary ingredient. The challenger, The Procter & Gamble Company (P&G), sells oral care products containing fluoride under the Crest brand.

The advertising was challenged by P&G before BBB National Programs’ National Advertising Division (NAD). Essor appealed NAD’s decision (Case #7412) regarding certain teeth remineralization, teeth whitening, and mouthwash claims.

The National Advertising Review Board (NARB) panel found that the remineralization claims convey that the Boka toothpaste products provide dental health benefits that will be achieved by consumers who purchase Boka toothpaste varieties containing n-HA as the active ingredient. However, the panel found that Essor lacks the requisite competent and reliable science to support that message and noted neither the Food & Drug Administration nor the American Dental Association has concluded that n-HA remineralizes teeth.

Regarding its teeth whitening claims, the NARB panel found that in the context of Essor’s existing website advertising and product labels, Boka’s whitens teeth claim is a product claim not just a claim about how specific ingredients including n-HA might whiten teeth. Because Essor provided no evidence of any testing on its own formulated oral care products, the panel found that there is no reasonable basis for claims that its oral care products provide teeth whitening.

Finally, the NARB panel found that Essor positions its prebiotic ingredient fresher breath claim for its mouthrinse alongside the Boka mouthwash product image as part of its advertising. In this context, Essor’s “fresher breath” claim conveys a message that its mouthrinse will result in a consumer having fresher breath. Because there is no testing on the product as formulated by Essor or studies that provide the causal connection that this prebiotic will provide fresher breath, the panel finds that the breath-freshening claim lacks a reasonable basis.

The NARB panel agreed with NAD’s decision, finding that Essor lacks reasonable support for its product efficacy claims conveyed to consumers, and recommends the following claims be discontinued:

• “Remineralizes teeth,” “remineralizes enamel,” and “helps fortify the surface of teeth,”
• That its toothpaste whitens teeth; and
• “Boka mouthwash has prebiotics to maintain a healthy microbiome (that’s science speak for preserving the good bacteria) so you can have fresher breath.”

In its advertiser statement, Essor stated that while it “strongly disagrees with NARB’s conclusion,” it will comply with NARB’s recommendations. Essor believes that its position is “underpinned by a comprehensive dossier of decades of peer-reviewed research and scientific analysis.” Essor noted that “the company remains deeply dedicated to science-backed innovation and will continue to invest in research that complements its already extensive body of evidence.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

Secure, agent-powered AI technology, developed with leading UK firms, accelerates drafting, summarisation and legal research tasks, grounded in both customer and LexisNexis content.

LONDON, 21 July 2025 –LexisNexis^® Legal & Professional, a leading global provider of AI-powered legal analytics and decision tools, today announces a range of enhancements to Lexis+ AI and the UK launch of LexisNexis Protégé.  This personalised AI assistant intelligently supports legal practitioners in drafting, researching and advising their clients faster and more accurately, helping them focus on higher-value work.

Built with the highest levels of security, compliance and privacy, Protégé is available across a wide range of LexisNexis products, including the Lexis+ AI^® legal workflow solution and in the Microsoft Word drafting solution, Lexis^® Create+.

Developed responsibly with human oversight, the agentic AI capabilities in Protégé allow it to complete multi-step tasks, review its own output and suggest improvements, leaving lawyers free to focus on strategic work.

Leveraging proprietary agentic and generative AI technology from LexisNexis, Protégé can:

• Draft full, tailored transactional documents.  It can check its own work before turning to human legal professionals for a final review. Documents can be further edited directly in Lexis+ AI or in Microsoft Word.
• Suggest legal workflow actions based on the type of documents uploaded (e.g. draft a research note, summarise) and dynamically generate follow-up prompts personalised to the lawyer’s workflow.
• Provide prompt assistance, proactively suggesting refinements to queries to help the user accomplish their goals efficiently.
• Securely store tens of thousands of legal documents to a Vault. On each Vault, users can perform numerous AI tasks to summarise, draft, research and more.
• Generate a graphical timeline of events from uploaded documents.

“LexisNexis is focused on improving outcomes and unlocking new levels of efficiency and value in legal work to support our customers’ success,” said Gerry Duffy, Managing Director of LexisNexis UK. “Our vision is for every legal professional to have a personalised AI assistant that makes their life better, and we’re delighted to deploy that to the UK through our world-class, fully integrated AI technology platform.”

Protégé can be tailored to each user by integrating with Document Management Systems (DMS). This allows users to query, extract clauses and draft from their firm or organisation’s knowledge base, making it easier to access and apply relevant precedents. Supported DMS integrations include iManage, SharePoint and others.

Through a customer-driven innovation programme, LexisNexis have developed Protégé by working closely with a number of customers across the industry. These firms included Eversheds Sutherland International and Irwin Mitchell.  Eleanor Windsor, Partner and Director of Knowledge at Irwin Mitchell commented: “Working closely with LexisNexis during the development of Protégé has given us the opportunity to help shape a tool that genuinely addresses the practical demands of legal work. The technology will save our teams time and allow them to focus more on strategic client matters.”

The LexisNexis global technology platform seamlessly integrates each wave of AI innovation, including extractive AI, which finds relevant results within data and provides deep insights; generative AI, which creates new content from data based on user-entered prompts or instruction; and now agentic AI, which can intelligently and independently perform tasks on a user’s behalf.

To learn more about LexisNexis Protégé capabilities, visit www.lexisnexis.com/protege. To learn more about Lexis+ AI, visit www.lexisnexis.com/ai.

About LexisNexis Legal & Professional

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – July 16, 2025 – In a Fast-Track SWIFT challenge brought by Human Interest Inc., BBB National Programs’ National Advertising Division recommended that Guideline, Inc. modify or discontinue advertising claims that its 401(k) program is the “Most Popular” and “#1” among Gusto, Inc. customers.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Human Interest and Guideline compete in the retirement benefits market, offering 401(k) plans to small and medium-sized businesses through partnerships with Gusto’s payroll and HR platform.

Human Interest challenged claims in online advertising regarding Guideline’s popularity with companies that utilize Gusto’s online payroll and human resources solutions. If a Gusto client wants to offer its employees a 401(k) plan through Gusto, the client has the option of selecting a provider, such as Human Interest or Guideline, that partners with Gusto.

At issue was whether Guideline is currently the top choice among Gusto clients for 401(k) providers. Specifically, NAD reviewed the express claims “We’re Gusto’s #1 retirement partner” and “Most popular 401(k) with Gusto customers,” and the implied claim that more Gusto customers select Guideline for their 401(k) program than any other provider.

In the context in which the challenged claims appear, NAD found that one message reasonably conveyed is that Gusto clients are currently selecting Guideline for their 401(k) plan more often than any other provider. While the record demonstrated that Guideline is the leader in the total number of active 401(k) plans among Gusto customers, Guideline did not demonstrate which 401(k) provider is currently being selected by more Gusto customers.

Accordingly, NAD recommended that Guideline either discontinue the claims “We’re Gusto’s #1 retirement partner” and “Most popular 401(k) with Gusto customers,” or modify the claims to (1) include a clear and conspicuous disclosure indicating that the basis for the claims is the number of active accounts with Gusto customers; or (2) communicate as part of the main claim that they are based on the number of active accounts with Gusto customers.

In its advertiser statement, Guideline stated that it “thanks the NAD for its review.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.