Category: English

In National Advertising Division Challenge Chomps Discontinues Environmental Benefit Claims; Certain Sourcing Claims for Chomps Meat Sticks Found Supported

New York, NY – February 4, 2025 – In a challenge brought by competitor Link Snacks, Inc., BBB National Programs’ National Advertising Division determined that We Are The Chompions, LLC (Chomps) substantiated certain sourcing claims for its Chomps Meat Sticks that its beef and venison meat sticks are from farms in Australia and New Zealand.

During the proceeding, Chomps voluntarily agreed to permanently discontinue all the challenged environmental benefit claims, including claims that its products are “carbon neutral,” and “sustainable.” Chomps also voluntarily agreed to modify its sourcing claim to acknowledge that most (approximately 90%) of its beef is sourced from Australia.  

Therefore, the National Advertising Division (NAD) did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

Link Snacks and Chomps manufacture competing meat stick products.  

After reviewing evidence submitted by Chomps in support of the remaining sourcing claims, NAD determined that Chomps substantiated the claims “[Chomps’ founders] have spent time in Australia, where most of our beef is sourced, and have seen the practices” and “Our 100% grass-fed and finished venison is sourced from the scenic farms of Silver Fern in New Zealand.”

In its advertiser statement, Chomps agreed to comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – February 3, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division found that certain efficacy claims for SBLA Beauty, Inc.’s Eye Lift Wand and its “breakthrough formula, including the patent-pending SBLA66Peptide, a truly revolutionary molecule” were supported.

However, the National Advertising Division (NAD) recommended that other claims be discontinued, including those conveying the unsupported message that the Eye Lift Wand can produce results similar to those achieved with an eyelift or other cosmetic surgical procedure.

Efficacy Claims

Based on SBLA’s pending patent application for SBLA66Peptide, NAD determined the claim “breakthrough formula, including the patent-pending SBLA66Peptide, a truly revolutionary molecule” is supported.

NAD also determined that certain claims regarding the key benefits of the Eye Lift Wand were supported by a reasonable basis, including:

• Opens the eye area by lifting the eyelids
• Lifts droopy eyelids; Tightens the skin of the entire eye area
• Diminishes crow’s feet and under-eye puffiness
• Improves skin texture and discoloration

Further, NAD found that the portion of the claim that refers to “continuous daily use [visible results] improve progressively” (“Visible results are immediate and with continuous daily use improve progressively”) was supported because SBLA’s expert assessment results show noticeable improvements over time.

NAD concluded that the claim “the first-ever eyelift at home, clinically proven to lift and smooth the eyelid in minutes” reasonably conveys that the product is an at-home alternative to plastic surgery by delivering a noticeably more youthful appearance in the eye area in minutes.

However, NAD found that while SBLA’s evidence demonstrated improved appearance in the eye area, the results are not comparable to an eyelift surgery. Accordingly, NAD recommended that SBLA discontinue the “try the first-ever eyelift at home” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and similar claims to avoid conveying the unsupported message that the product can produce results similar to an eyelift or other cosmetic surgical procedure.

NAD also recommended that:

• The “clinically proven to lift & smooth the eyelid in minutes” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and “visible results are immediate” portion of the claim “visible results are immediate and with continuous daily use improve progressively” be modified to indicate that the immediate visible results are for eye brightness or, in the alternative, that they reflect the subjective assessment results; and
• The “smooths” and “visibly smooths” portions of the “visibly smooths eyelid creases” and “Smooths…eyelid creases” be modified to match the evidence in the record.

Before and After Photographs

NAD noted that the before-and-after photos appear to represent an outlier result that is not representative of the photos in SBLA’s clinical study. Since outlier results cannot be highlighted as representative of what consumers can reasonably expect to achieve when using the product as directed, NAD recommended they be discontinued or modified to accurately reflect the results of the study, including disclosure of the length of time of use.

During the proceeding, SLBA informed NAD that it was permanently discontinuing the claim “Builds collagen and regenerates skin cells.” Therefore, NAD did not review this claim on its merits and will treat the claim, for compliance purposes, as though NAD recommended it be discontinued.

In its advertiser statement, SBLA stated that it agrees to comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

LexisNexis proprietary conversational search technology powers accurate, transparent results faster

New York, NY – January 30, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today unveiled an enhanced conversational search and research experience in Nexis+ AI. The powerful proprietary search technology further accelerates research and decisioning intelligence functions by enabling conversation-based searching across the Nexis+ AI expansive repository of licensed news publications and corporate data – including the industry’s largest collection of Gen AI-approved news datasets.

Launched in July 2024, Nexis+ AI is a powerful business intelligence platform that gives researchers AI-based tools to accelerate routine research tasks, including data discovery, document analysis, report synthesis and news summarization. The new conversational search capability creates digestible, multi-source responses to research questions, with linked citations to all information sources used for greater transparency. A traditional search results list compiled from the entire LexisNexis repository of licensed news sources is also provided.

To enhance the precision and reliability of its responses and minimize hallucinations, Retrieval-Augmented Generation (RAG) technologies generate responses from authoritative data sources within the LexisNexis collection, and global news content from thousands of licensed publications including The Associated Press, McClatchy and Gannett. This is a part of a four-pronged approach LexisNexis takes to deliver exceptional results within Nexis+ AI. The product also leverages a range of automated metrics to detect hallucinations and validate relevance, a humans-in-the-loop practice, and transparent citations back to original source content for quality checks and user-led validation.

“Conversational search allows Nexis+ AI users to engage with our industry-leading corporate data and global news content in ways that were never possible before, rapidly delivering valuable, trustworthy business insights that lead to faster, more accurate business decisioning and increased market competitiveness,” said Dani McCormick, Vice President of Product, Nexis Solutions. “Designing thoughtfully by respecting the integrity of publisher and user data enables us to deliver practical, time-saving AI solutions that solve a multitude of business challenges for our customers.”

Enterprise AI Solutions Built on Transparency, Security, Privacy and Trust

In addition to increased accuracy and transparency, Nexis+ AI places a heavy emphasis on data privacy, security and compliance so organizations can be more confident in the use of advanced AI technologies.

All Nexis+ AI conversations are stored in a secure, encrypted environment and are purged after 90 days. This prevents them from being accessed externally and they will not be used to train foundational AI models, protecting the intellectual property of both Nexis+ AI users and LexisNexis’s publishing partners. In addition, Nexis+ AI’s Privacy-by-Design principles ensure strict compliance with applicable data protection and privacy laws. LexisNexis, part of RELX, follows the RELX Responsible AI Principles, considering the real-world impact of its solutions on people and taking action to prevent the creation or reinforcement of unfair bias.

Organizations interested in learning more about Nexis+ AI, including exclusive news and engagement opportunities, can join the free Nexis+ AI Insider Program at www.lexisnexis.com/insiderprogram.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Media Contact:
Leela Bozonelis, Global Product Marketing Director
Nexis Solutions, a Division of LexisNexis
929-383-8781
leela.bozonelis@lexisnexis.com
Jennifer Johnston, Plat4orm PR
208-989-9962
jennifer@plat4orm.com

New York, NY – January 29, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division inquired about the nature of the relationship between Revolve Group, Inc. and certain influencers. As a result of its inquiry, the National Advertising Division recommended Revolve modify influencer posts to clearly and conspicuously disclose the material connections between Revolve and influencers in its product gifting program.

At issue for the National Advertising Division (NAD) were Instagram posts from two influencers who tagged Revolve (@Revolve, #revolveme) but did not disclose any material connection between themselves and Revolve.

Revolve explained that it works directly with both influencers through a product gifting relationship. In exchange for receiving a clothing credit applicable towards Revolve products, the influencers agree to publish a certain number of social media posts featuring Revolve and to clearly and conspicuously disclose their relationship with Revolve.

In response to NAD’s inquiry, Revolve contacted both influencers and requested they clearly and conspicuously disclose their material connection to Revolve.

While certain Instagram posts were updated to include material connection disclosures, NAD noted that in one post, the influencer tags “@laneige_us @revolve #giftedbyrevolve” and in another only tags Revolve [@revolve] with the hashtag #giftedbyrevolve. NAD found that the disclosure (#giftedbyrevolve) runs words together and makes it difficult for consumers to understand.

In addition, certain influencer posts stated, “Wearing @revolve @loversfriendsla #sponsored.” NAD determined that tagging brands, particularly when multiple brands are tagged, does not make clear that a brand is sponsoring the post, or which brand is sponsoring the post.

NAD recommended that Revolve take steps to ensure that its influencers’ posts make clear the influencers’ material connection to the brand and noted that Revolve should consult the FTC Endorsement Guides as a resource for clear and conspicuous disclosures.

Revolve committed to increased monitoring of influencers’ posts and modified its Brand Ambassador Guidelines and Checkout Terms to ensure compliance with the Federal Trade Commission’s (FTC) Endorsements and Testimonials Guides.

Consistent with this action, in its advertiser statement Revolve stated that it “will comply with NAD’s decision and recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – January 29, 2025 – In a challenge brought by competitor Jacuzzi Group, BBB National Programs’ National Advertising Division recommended that Bullfrog International discontinue certain claims promoting the personalization, power, energy efficiency, and durability of its Bullfrog spas as compared to “conventional” hot tubs.

Jacuzzi challenged claims made by Bullfrog on its website, YouTube, sales sheets, and through third-party dealers. Bullfrog’s spas have a patented system of interchangeable “JetPaks” that offer users personalized jet configurations that can be changed between seats.

Personalization Claims

Jacuzzi challenged claims that Bullfrog spas offer a more personalized experience compared to “conventional” hot tubs, such as “No other spa brand features so many personalization options that enhance even the most subtle comfort features.”

The National Advertising Division (NAD) determined that, while Bullfrog’s spas may offer “personalization” features distinguishing it from competitors, the evidence did not support the challenged claims that convey the message that Bullfrog offers a greater number of personalization options than any of its competitors or that competitor spas lack personalization options.

Therefore, NAD recommended that Bullfrog discontinue claims that its spas offer a more personalized experience compared to conventional hot tubs or modify them so they tout any advantages of Bullfrog’s JetPak system without unsupported comparisons.

Power Claims

Jacuzzi also challenged claims that Bullfrog spas are more powerful than conventional hot tubs. NAD determined that the challenged claims convey a superiority message that Bullfrog spas, by virtue of having less plumbing or more efficient plumbing, are more powerful than conventional hot tubs.

As there was no reliable evidence of the relative power of Bullfrog spas or any of its competitors, NAD recommended that Bullfrog discontinue claims conveying that its spas are more powerful than conventional hot tubs or modify them so they tout any advantages of Bullfrog’s spas’ design without making unsupported comparisons.

Energy Efficiency Claims

Additionally, Jacuzzi challenged claims that Bullfrog spas are more energy efficient than conventional hot tubs. NAD determined that Bullfrog’s comparative superiority energy saving claims were not supported. Accordingly, NAD recommended that Bullfrog discontinue such claims or modify them so they tout Bullfrog’s design features without making unsupported comparisons.

Durability Claims

Finally, Jacuzzi challenged claims Bullfrogs Spas’ base and frame are more durable and provide a longer hot tub lifespan compared to conventional hot tubs. NAD determined that certain challenged claims conveyed the comparative superiority messages that Bullfrog spas, under their “Endurabase” structure made with ABS plastic, have longer life spans than competitor spas made with wood or metal frames.

NAD found no evidence to support the challenged durability claims and recommended that Bullfrog discontinue or modify the claims so they tout the benefits of Bullfrog’s ABS frames without making unsupported comparisons and without conveying the message that Bullfrog spas will never degrade.

In its advertiser statement, Bullfrog stated that although it “respectfully disagrees with certain aspects of NAD’s decision and stands by the veracity of the general product advantage assertions” it will comply with the decision made in this case.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

McLean, VA – January 28, 2025 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Reshaping and Nutritional Company, LLC d/b/a ArdyssLife to the Federal Trade Commission (FTC) and the Nevada Attorney General’s Office for possible enforcement action. The referral comes after Ardyss failed to confirm intent to comply with DSSRC recommendations to discontinue unsubstantiated earnings and health-related product performance claims made on the Ardyss website and on social media by its salesforce members.

DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. Ardyss is a direct selling company that markets reshaping apparel, nutrition, personal care, and home care products.

Earnings Claims

• Image of woman holding stack of hundred-dollar bills with copy stating “Unlock income streams that allow you to live the life you deserve”
• Image of $17,000 check with copy stating “…New team president with a check of nearly $17,000 in just 3 weeks of entering the business!…We have a new president! That earned a check that reached almost $17,000 in only 3 weeks!!!!”
• “You can gain financial freedom even I this time of Pandemic.”
• “Ready to embrace abundance and financial freedom?”
• “Elevate your lifestyle, embrace financial freedom, and create the future you’ve always imagined.”

Product Performance Claims

• “BENEFITS: Optimizes health and wellness, Aids conditions like arthritis and arthrosis, Useful in acne treatment, May provide relief from allergies, Supports respiratory health and conditions such asthma, pneumonia, Useful in illnesses caused by bacteria, viruses and funguses, May help support normal kidney, liver and gall bladder functioning.
• “Packed with antioxidants, Vitamin C, and a synergy of superfruits, this blend supports cellular health, strengthens immunity, and actively works towards cancer prevention. #superfruit #noni #antioxidants #celular #anticancer”
• “They could help tame inflammation, lessen stress, and help protect your heart, too. Some experts recommend elderberry to help prevent and ease cold and flu symptoms. Use Ardyss Shield to protect you from contracting Covid 19”
• “Can help prevent and ease cold and flu symptoms . . . may help to protect your cells from free radicals and increase your body’s defense.”
• Testimonies are coming in about people using this product who has Covid 19 and getting great results.
• Weight loss product for my challenge, 30-day, 30 min. 30lbs.
• 25 Reasons to drink the juice (0:56) (ranging from preventing tumors to sleeping better)

Ardyss did not respond to DSSRC’s ongoing requests for substantiation of the challenged claims and only confirmed removal of one of the 13 challenged social media posts. While DSSRC appreciated Ardyss’ efforts to remove one of the posts at issue, DSSRC remained concerned that 12 posts/claims are still publicly accessible.

Ardyss also did not respond to DSSRC’s various requests for evidence confirming that it attempted to contact the individuals responsible for disseminating the existing posts and failed to respond to DSSRC’s request for a Company Statement demonstrating its intention to comply with DSSRC’s recommendation to discontinue or significantly modify the remaining 12 social media posts.

After multiple attempts, Ardyss has failed to respond to DSSRC’s requests. Pursuant to DSSRC Policies and Procedures, Ardyss has now been referred to the FTC and the Nevada Attorney General’s Office for possible enforcement action.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.

Contact: Jennie Rosenberg, Media Relations, BBB National Programs, press@bbbnp.org

New York, NY – January 27, 2025 – In a challenge brought by competitor Bayer Healthcare LLC, BBB National Programs’ National Advertising Division recommended that Olly PBC discontinue or modify certain claims concerning its Kids Chillax dietary supplement’s ability to support calm and relaxed moods in children, as well as claims for Olly’s previous formulation of its Kids Multivitamin Probiotic (KMP).

Bayer and Olly manufacture dietary supplements, including multivitamins intended for use by children.

Express Claims

Olly markets its Chillax supplement, containing 50mg L-theanine, 30mg magnesium, and 50mg lemon balm, as supporting a “calm” and “relaxed” mood in kids while helping them “stay engaged” and highlights the ingredient L-theanine, an amino acid found in tea leaves, as the ingredient responsible for those effects.

At issue for the National Advertising Division (NAD) was whether a clinical study commissioned by Olly on its Chillax product, along with the existing research on L-theanine, supports Olly’s claims.

NAD concluded that Olly’s study was not a good fit for the challenged express claims because, among other reasons, NAD found that the assessments used to assess anxiety levels in the study were not reliable for the youngest participants in the study. NAD also found the evidence provided on L-theanine did not provide a good fit for the challenged claims.

NAD therefore recommended that Olly discontinue the following claims or modify its advertising to be consistent with the results of the underlying testing and research:

• OLLY’s Kids Chillax “supports a calm and relaxed mood”
• “Z is for Zen: These peaceful pals are just the thing to help gently calm little minds, while helping kiddos stay engaged”
• “L-Theanine is “Captain calm”
• A 50 mg dose of L-Theanine “works within 60 minutes to support a relaxed state of mind”
• L-Theanine “helps support a calm mood for kiddos”
• L-Theanine “works to support a relaxed state of mind”

During the proceeding, Olly permanently discontinued certain claims for its Chillax product. In addition, Olly informed NAD that it had reformulated the KMP product to use a different probiotic strain and confirmed that such claims pertaining to the prior formulation were permanently discontinued. Therefore, NAD did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

Implied Claim

Bayer also argued that consumer reviews appearing on Olly’s website conveyed the message that The Kids Chillax supplement helps with ADHD, behavioral problems, anxiety, and sleep troubles. Bayer further argued that the consumer reviews should be deemed false or misleading implied claims that Olly has a responsibility to remove from its website.

NAD determined that the reviews are authentic because there was no evidence in the record that the reviews were false or fake, or that the reviews misrepresented or were not reflective of the individual reviewer’s experience. NAD further determined that Olly was engaging in reasonable practices with respect to its collection of reviews.

NAD noted that while the Federal Trade Commission guidance provides that advertisers are not required to moderate reviews with unsupported product benefit claims, it is prudent to monitor independent reviews for misleading messages. If a misleading message is repeated, advertisers should consider (1) removing reviews that make unsupported product claims (positive or negative), and (2) examine its advertising to determine if it contributes to misleading messages.

In its advertiser statement, Olly stated that it will appeal part of NAD’s decision because it “respectfully disagrees with NAD’s recommendation that it discontinue or modify the claims for its Kids Chillax product.”

Appeals of NAD decisions are made to the BBB National Programs’ National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.