Category: English

64% of tax practitioners are now using generative AI in their work, but unclear policies and slow-moving cultures risk stalling progress. Meanwhile, client demand is pushing tax practices towards value-led and subscription-based pricing.

LONDON, 13 October 2025 – Today, Tolley®, part of LexisNexis® Legal & Professional, released a new report – The AI pricing shift in tax. The findings show adoption of AI tools is accelerating at pace, with 64% of tax professionals now using AI in their day-to-day work, compared to 40% in February 2025. The proportion of practitioners with no plans to adopt AI remains low at just 8%.

AI is rapidly becoming embedded in tax workflows. Four-fifths (80%) of users say its main benefit is delivering work faster, while 70% cite improved client service and 55% highlight competitive advantage. Yet only 15% of tax professionals say AI is fully embedded in their strategy and operations, with most describing adoption as slow, experimental, or underfunded.

The report also reveals how AI is transforming client expectations around pricing. While billable hours remain dominant, many firms are already experimenting with fixed fees (41%), flat fees (38%), or phased pricing (20%). Interest is growing in AI-enabled billing models, with 26% of respondents considering subscription-based services and 20% exploring bundled offerings that combine AI outputs with expert review.

Commenting on the findings, Jonathan Scriven, Director of Tax Markets at LexisNexis, said:

“AI is fundamentally changing the economics of tax. Faster workflows and smarter insights are challenging the billable hour and creating pressure for value-led pricing. Organisations that adapt quickly will not only meet client expectations but also attract top talent and strengthen trust in their services.”

The report also highlights a potential talent risk for teams that fail to invest. One in five tax practitioners (20% private practice, 23% in-house) said they would consider leaving their organisation if it does not adequately adopt AI.

About Tolley and LexisNexis Legal & Professional

Tolley is part of LexisNexis^® Legal & Professional. It provides answers to tax specialists throughout their tax career. Covering all tax areas, Tolley’s core products offer intellectual tax guidance, the latest research and career development paths for every tax professional. LexisNexis Legal and Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. 

Media Contact

Matthew Leopold – Head of Brand, Content and PR Marketing, LexisNexis UK

Email: Matthew.Leopold@lexisnexis.co.uk

 

Notes for editors

• This press release is embargoed until 00:01 on 13 October, 2025
• You can view the report here:  https://www.lexisnexis.co.uk/tolley/tax/insights/tax-ai-report-h2-2025-tolley/index.html

GREENVILLE, S.C., October 09, 2025 – Michelin and the International Motor Sports Association (IMSA) today announced a multi-year extension of their longstanding partnership, reinforcing Michelin’s role as the Official Tire of IMSA and exclusive tire supplier for the IMSA WeatherTech SportsCar Championship, IMSA Michelin Pilot Challenge and IMSA VP Racing Sportscar Challenge.

The renewed agreement underscores Michelin’s commitment to endurance racing as a testing environment for advanced materials science, including high-tech polymers and flexible composite materials, that drives innovation and sustainability across both motorsports and consumer tires.

“Michelin has been innovating for more than 130 years, and competition has always been at the heart of that journey,” said Alexis Garcin, executive vice president of Michelin. “From the first removable bicycle tire to the Pilot Sport Endurance range, many of our breakthroughs have consistently come from the racetrack. IMSA gives us a competitive ecosystem to validate new technologies under real pressure, and that’s exactly where Michelin thrives.”

This long-term partnership with IMSA reinforces Michelin’s motorsports strategy by anchoring innovation in competition and accelerating the transfer of race-proven technologies to road-going products. Endurance racing, in particular, provides the ultimate proving ground, where durability, longevity and performance are tested like nowhere else.

Michelin is expanding its race-proven technologies across a wider range of products. By leveraging advanced tread compounds, cutting-edge simulation tools, and data integrated tools, teams are unlocking peak performance—on the track and beyond

“Michelin has been a cornerstone of IMSA’s success,” said John Doonan, IMSA president. “Their technical expertise and commitment to innovation have elevated the level of competition across our series. We’re proud to continue this journey together.”

As IMSA continues to push the boundaries of innovation in racing, including hybrid powertrains, electrification and global convergence in sports car racing, Michelin will remain a key technical partner, helping shape the future of mobility through competition.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world.

Drawing on its deep knowledge in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

New York, NY, October 8, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Novo Nordisk, Inc. regarding express and implied advertising claims made by Medicine Center Pharmacy (MCP) concerning the benefits, efficacy, and safety of its compounded sublingual semaglutide products that appeared on MCP’s website and social media pages.

During the inquiry, MCP informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended, they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – October 7, 2025 – In a challenge brought by competitor Sanofi, BBB National Programs’ National Advertising Division found certain Galderma Laboratories, L.P. itch relief claims supported, but recommended that Galderma modify or discontinue claims that its drug, Nemluvio, provides itch relief “as soon as 48 hours” for patients with moderate-to-severe atopic dermatitis (eczema) or prurigo nodularis (PN).

Sanofi and Galderma are competitors in the pharmaceutical space. Galderma’s Nemluvio is a monoclonal antibody approved by the FDA to treat adults with PN, and to treat moderate-to-severe eczema in those 12 years of age and older when used in combination with topical therapies.

At issue for the National Advertising Division (NAD) was whether express and implied claims on webpages and in social media communicated “instantaneous itch relief,” the appropriateness of Galderma’s reliance upon post hoc analyses to support its “as soon as 48 hours” itch relief claims, and whether appreciable numbers of patients obtain itch relief as quickly as claimed.

Instantaneous Itch Relief Claims

On webpages directed to health care professionals (HCPs), under language about Nemluvio being approved for adults and adolescents with eczema or being approved for adults with PN, was the headline “Itch relief like that” together with an image of a woman snapping her fingers.

NAD determined that the qualifying statement “A novel, IL-31RA-targeted biologic that

delivers itch relief as soon as 48 hours” under the image was clear, conspicuous, and reasonably close to the headline, adequately limiting the fast-itch-relief message. NAD also found that the webpages did not communicate an instantaneous itch relief claim.

In addition, NAD evaluated a survey submitted by Galderma of 300 dermatologists, half seeing the test ad and half a control ad with the headline changed to “Itch relief as soon as 48 hours.” No more than 3.3% of those seeing the test ad and 1.3% of those seeing the control ad interpreted the message as instantaneous. NAD determined the survey was reliable and showed that dermatologists did not take away an implied claim of instantaneous itch relief from the eczema-focused HCP ad.

“As Soon as 48 Hours” Claims

NAD reviewed the express “as soon as 48 hours” claims on the HCP webpages and one directed to consumers and found that the ads conveyed the message that Nemluvio provides itch relief within 48 hours from treatment to appreciable numbers of eczema and PN patients.

NAD also found that the disclosures about study results, which refer to a “Phase 3 clinical study,” conveyed the message that the 48-hour itch relief claims were clinically proven and that Nemluvio advertising communicated that the within-48-hours-from-treatment claims were clinically proven.

After reviewing the evidence, NAD determined that Galderma’s post hoc analyses were reliable and that Galderma did not need to explain the purported limitations of those analyses in the challenged advertising. NAD determined, however, that unqualified “as soon as 48 hours” claims were not supported, as only 6% of eczema patients and 13% of PN patients achieved significant itch relief in 48 hours after netting control results. An “as soon as” claim is functionally equivalent to an “up to” claim and requires that an appreciable number of consumers obtain the stated benefit.

NAD found that Galderma’s disclosures regarding the incidence of 48-hour relief were inconspicuous and would be difficult for ordinary consumers to decipher. Therefore, NAD recommended that Galderma discontinue or modify “as soon as 48 hours” claims by disclosing clearly, conspicuously, and in close proximity either the percentages of patients obtaining 48-hour itch relief in the treatment and placebo groups or the percentage after netting the placebo. If such claims are made in the audio portion of an ad, the disclosure would need to be made in the audio portion to be clear and conspicuous.

During the proceeding, Galderma voluntarily agreed to permanently discontinue using the finger-snap imagery with the “Itch Relief Like That” statement in advertising directed to consumers. NAD will treat these claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Galderma stated it “will comply with NAD’s recommendations regarding Nemluvio advertising.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

• Sumibiyaki Arashi and Sushi Hyun receive a MICHELIN Star, bringing city’s total to 12
• New Bib Gourmand added, plus four Special Awards
• 76 total restaurants, 22 cuisine types reflected in the city Guide

VANCOUVER, Oct. 2, 2025 — This evening, the MICHELIN Guide announced the 2025 restaurant selection for the MICHELIN Guide Vancouver. The new selection boasts two new One MICHELIN Star restaurants, a new Bib Gourmand, and two new recommended restaurants. Additionally, four Special Awards were announced during the invite-only ceremony.

Sumibiyaki Arashi and Sushi Hyun both joined the exclusive list of MICHELIN-Starred restaurants in North America, as both restaurants were awarded on stage at the Commodore Ballroom. In addition, the city’s Guide boasts a new Bib Gourmand, Good Thief, bringing the selections total to 15. The full selection, including recommended eateries, totals 76 restaurants with 22 cuisine types represented.

“Tonight, we celebrated another standout year for the MICHELIN Guide Vancouver and its local chef and restaurant community,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “We are thrilled to welcome two remarkable new restaurants into the MICHELIN Star family as both Sumibiyaki Arashi and Sushi Hyun join the global ranks with One MICHELIN Star. Our anonymous Inspectors continue to be inspired by the passion and creativity of Vancouver’s dining scene, and we look forward to watching it flourish for years to come.”

Here are the new One MICHELIN Star restaurants and the new Bib Gourmand, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

One MICHELIN Star

Sumibiyaki Arashi (Japanese cuisine)

With this understated 14-seat Mount Pleasant counter, Chef Pete Ho has ushered in a new gold standard of yakitori to Vancouver. The multicourse omakase spans dishes like red crab chawanmushi with yuzu, or crispy, delicately fried tofu accented with sweet soy, but the centerpiece of the menu is meticulously prepared skewers of chicken grilled over binchotan coals. Combining specially sourced heritage breed birds, skillful butchery, masterful seasoning and brilliant use of the grill, the results are uncomplicated yet profound. From impeccably cooked crisp-skinned breast and thigh to less conventional cuts like chicken “oysters” and heart, each piece is revelatory—no wonder it’s the most hotly in-demand reservation in town.

Sushi Hyun (Japanese/Sushi cuisine)

An unremarkable exterior belies the lavish omakase that awaits diners once they step inside Chef Juhyun Lee’s sophisticated oasis. Japanese luxury pervades every element of the meal, from exquisite seafood and hand-made ceramics to the silken, subtly fragrant hinoki counter (crafted from a tree more than two centuries old). Subtlety goes hand in hand with indulgence in Chef Lee’s meticulous preparations, with spectacular ingredient quality allowed to take the spotlight, from perfectly tempered Edomae-style nigiri to a comforting rice dish of fried karei flounder, a nod to his Korean background. Effortlessly attentive, unobtrusive service and a thoughtful collection of wines and sakes, selected by Chef Hyun himself, provide an additional layer of comfort and refinement.

Bib Gourmand

The MICHELIN Guide Inspectors identified one new restaurant to award the Bib Gourmand designation, which recognizes eateries for great food at a great value.

Good Thief (Vietnamese cuisine)

Described as the rebellious younger sibling to next-door Anh and Chi (Bib Gourmand), this lively bar and restaurant offers a more freewheeling, inventive take on Vietnamese cuisine, matched with equally inspired cocktails. The compact menu comprises small plates ideal as bar snacks, like juicy binchotan-grilled skewers, or impeccably fried, crunchy frog legs anointed with torn mint and a seductive sweet-tangy sauce glaze, as well as more substantial plates like humble garlic noodles enhanced with morsels of Dungeness crab. The excitement continues into dessert, as in a layered mousse cake featuring banana, peanut and Thai chili, paired with coconut sorbet and fish sauce caramel. Whatever you do, don’t miss out on the brilliant drinks—many of which can be made spirit-free.

MICHELIN Special Awards

In addition to the Bib Gourmand and Stars, the Guide announced four Special Awards:

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Vancouver and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Vancouver features the city’s most spectacular hotels, including a symbol of Hollywood glamour, the Rosewood

Hotel Georgia (Two MICHELIN Keys), boutique properties such as the Wedgewood (One MICHELIN Key) and standouts from our “Plus” collection like the Opus located in the hip neighborhood of Yaletown.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Vancouver selection:

Vancouver’s 2025 MICHELIN-Starred restaurants

Vancouver’s 2025 Bib Gourmand restaurants 

 Vancouver’s 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel. Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 45 destinations, the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection, so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components for critical applications for demanding fields, including mobility, construction, aeronautics, low-carbon energies and healthcare and offer the finest experiences, from providing data- and AI- based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports.

Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff

Michelin North America carly.grieff@michelin.com

New York, NY – October 1, 2025 – Following a challenge submitted by competitor Vesync US Corporation (d/b/a Levoit), BBB National Programs’ National Advertising Division will refer Shenzhen Rencongzhong Information Technology Co., Ltd. (d/b/a DKSports) to the Federal Trade Commission (FTC) for review and possible enforcement action for failure to submit a substantive response to the National Advertising Division’s (NAD) inquiry.

At issue for NAD were challenged express and implied claims that DKSports’ air purifier replacement filter products are compliant with HEPA standards and have comparable or superior performance to filters manufactured by Levoit.

Despite numerous outreach attempts, DKSports failed to respond to NAD’s inquiry and substantiate its claims. Therefore, NAD will refer the matter to the appropriate government agency, in this case the FTC, and to the platforms on which DKSports’ advertising appeared and NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

New York, NY – October 1, 2025 – Following a challenge submitted by competitor Vesync US Corporation (d/b/a Levoit), BBB National Programs’ National Advertising Division will refer Shenzhen Aiweier E-commerce Co., Ltd. (d/b/a on Amazon.com as SONO1) to the Federal Trade Commission (FTC) for review and possible enforcement action for failure to submit a substantive response to the National Advertising Division’s (NAD) inquiry.

At issue for NAD were challenged express and implied claims that SONO1 air purifier replacement filter products, including its Cabiclean Core 200s, Core Mini, Core 200s Pet Care, and Vista 200 Air Purifier Replacement Filters, are compliant with HEPA standards and have comparable or superior performance to filters manufactured by Levoit.

Despite numerous outreach attempts, SONO1 failed to respond to NAD’s inquiry and substantiate its claims. Therefore, NAD will refer the matter to the appropriate government agency, in this case the FTC, and to the platforms on which SONO1’s advertising appeared and NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

New York, NY – September 29, 2025 — Following a challenge brought by Etekcity Corporation, BBB National Programs National Advertising Division recommended that Renpho US discontinue or modify certain strikethrough price and “limited-time” deal claims for its Elis 1 Smart Scale for Body Weight. Etekcity and Renpho each sell small home appliances and compete directly against one another in the smart bodyweight scale marketplace.

At issue for the National Advertising Division (NAD) was Renpho’s display of strikethrough prices and “limited time” deals on its online product pages for its Elis 1 Smart Scale, and whether the advertised “list” prices were artificially inflated such that they mislead consumers. NAD also considered whether Renpho’s “limited-time” deals were actually limited.

While NAD precedent allows an advertiser to choose the object of comparison in a strikethrough price if material information is clearly communicated, “list” prices must not be outlier prices. When an item is discounted, or marked down from a “regular” price, an advertiser must demonstrate that the regular price is a bona fide price rather than one artificially inflated to produce dramatic markdowns that exaggerate the value of the sale and savings.

NAD found no evidence that either an appreciable number of sales were made by Renpho at the strikethrough price or that the price had been offered for a significant amount of time in the recent, regular course of business, nor any evidence that the “limited-time” deal was genuinely limited.

Accordingly, NAD found Renpho’s strikethrough price claims and limited-time deal claims were not supported and recommended that Renpho discontinue or modify these claims such that any “list” or strikethrough price reflects a price at which an appreciable number of sales have been made or that the “list” or strikethrough price is otherwise a bona fide price that has been offered for a significant amount of time in the recent, regular course of business.

NAD additionally recommended that the claim “Limited Time Deal $19.99 $34.99” be discontinued or modified to ensure any limited-time deal is genuinely limited and that a reasonable amount of time passes before similar claims are made again.

In its advertiser statement, Renpho stated that it “agrees to comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

Las Vegas, NV – Edvisors, a trusted resource for college financing information, has released the Edvisors 2026-2027 Filing the FAFSA® guide along with other helpful tools to assist families in planning and paying for college.

The Free Application for Federal Student Aid (FAFSA®) is a critical step in college financing, but many students and families find it overwhelming. Edvisors’ guide and newly released 2026-2027 FAFSA® Walkthrough help families understand and prepare for the FAFSA process. The resources focus expertise in common areas of confusion, which helps prevent mistakes when determining financial aid eligibility.

“Planning for college has been challenging for students and families,” explains Sravani Atluri, Chief Marketing Officer at Edvisors. “Laws and rules have changed, and the FAFSA process feels overwhelming and confusing. Our goal with our resources is to empower students to navigate the process and set realistic expectations for college costs.”

The Edvisors 2026-2027 Filing the FAFSA® Guide offers a clear summary of the application process, along with detailed articles that break down each section of the FAFSA.

The Edvisors 2026-2027 FAFSA® Walkthrough video, complete with expert commentary, helps make the process simple and stress-free, with a preview of what to expect.

As part of its suite of resources, Edvisors released its Financial Aid Gap Calculator just a few months ago. The calculator is a valuable tool to help families organize, breakdown college costs, and identify any financial gaps so students and parents can plan to cover them.

Students can also visit the Student LIFE Blog for updates on FAFSA®, financial aid, and student loans.

About Edvisors: For 20 years we have been known as one of the largest and most trusted resources to help students find their path to success. Everyone needs to find their own path, and we know that first-hand. We work to provide information from both our professional and firsthand experiences, to help individuals through college and beyond. Every year, millions of students and their families turn to the Edvisors.com, for timely, accurate information, advice and tools that help them confidently make the best decisions about paying for college. Founded in 1998, Edvisors is based in Las Vegas, Nevada. More information can be found www.edvisors.com.

New York, NY September 25, 2025 – In a BBB National Programs’ National Advertising Division Fast Track SWIFT challenge initiated by Verizon Communications Inc., the National Advertising Division recommended that AT&T Services, Inc. modify its advertising to avoid conveying the message that every customer on every AT&T plan can receive a free iPhone 16 Pro.

Fast Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National Advertising Division (NAD).

At issue for NAD was whether the challenged claim, “Learn how everyone gets iPhone 16 Pro on us,” is false because not “everybody” can get a free phone or conveyed the message that every customer on every AT&T plan can receive a new phone.

NAD found that the claim does not state that everyone “can” get a free phone. The claim states that one can “learn how everyone gets iPhone 16 Pro on us.” The term “everyone” means every person without exception, and the phrase “learn how” precedes “everyone,” suggesting that everyone is eligible to receive a phone, not that everyone can learn how to get one.

NAD determined reasonable consumers understand there are limitations to the term “everyone” in this context, such as becoming an AT&T customer and going through certain steps. However, some may interpret “everyone” to mean every person who becomes an AT&T subscriber and may be surprised that it is not everyone who gets an iPhone, but only those who subscribe to specific plans.

The limitation that the offer only applies to certain plans is material information that should be disclosed. Therefore, NAD recommended that AT&T modify its advertising to avoid conveying the message that everyone is eligible for the offer or to clearly and conspicuously disclose that although everyone can be eligible for the offer, they must subscribe to certain plans.

In their advertisement statement, AT&T stated that it “will appeal NAD’s decision.”

Appeals of NAD decisions are made to BBB National Programs’ National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.