Author: Operations Team

New York, NY – April 23, 2026 – In a challenge brought by Prestige Consumer Healthcare, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by eosera Inc. for its Ear Wax MD product, finding certain establishment and mechanism-of-action claims were supported, while recommending that other comparative superiority and disparaging claims be discontinued or modified.

Prestige markets Debrox, an FDA-approved OTC earwax removal brand. eosera markets Ear Wax MD, a patented dual-action bicarbonate and glycolic acid formulation positioned as a cosmetic formulation under the Federal Food Drug and Cosmetic Act.

At issue for the National Advertising Division (NAD) were express and implied health-related claims featured on the eosera website and Amazon product pages regarding the speed and efficacy of Ear Wax MD compared to formulas such as Debrox.

Comparative Superiority Claims

NAD reviewed claims such as Ear Wax MD “Beats the Competition!” and that in head-to-head studies, it dissolves ear wax in as little as 15 minutes while the wax treated with the leading competitor had “very little, if any, effect.” eosera’s advertising also featured videos, including “The Wicked Witch of the Wax,” comparing Ear Wax MD with a “competitor brand.”

NAD found that the evidence presented provided a reasonable basis for comparative superiority claims against Debrox under specific laboratory test conditions. However, NAD determined that the evidence did not support unqualified claims that the leading competitor is ineffective or has “very little, if any, effect” in real-world use. Therefore, NAD recommended eosera discontinue or modify these claims to avoid conveying unsupported messages that Debrox has little or no effect in real-world use.

Establishment Claims

Eosera made several establishment claims, including that Ear Wax MD is “laboratory-proven” and “clinically proven to dissolve earwax in one dose, often within 15 minutes.”

NAD found eosera provided a reasonable basis for claims that the product is “laboratory-proven” and “clinically proven” based on a peer-reviewed in vitro study and a human clinical trial. However, NAD found that the broad phrasing of results occurring “in one dose” overstated the study findings as the record does not establish that consumers will typically experience meaningful ear canal clearance within 15 minutes, or that dissolution occurs “in one dose.”

Accordingly, NAD recommended that the advertiser discontinue the claims that Ear Wax MD dissolves earwax “in one dose” or “in 15 minutes,” or modify the claims to avoid the unsupported message that all or most consumers will achieve such results in that timeframe.

Performance Claims

At issue for NAD were monadic performance claims that the product’s “Dual-Action Formula” breaks down and dissolves earwax, including whether the use of the term “dissolve” implies chemical solvation.

NAD determined that in the context of over-the-counter earwax removal, the term “dissolve” can reasonably be understood by consumers to mean the breakdown or disintegration of earwax to facilitate its removal. Accordingly, NAD found that eosera provided a reasonable basis for its mechanism-based performance claims.

Lastly, NAD recommended that eosera discontinue or modify claims that appeared in videos on eosera’s website to clearly disclose that the demonstration reflects laboratory testing conditions.

In its advertiser statement, eosera stated it “agrees to comply with NAD’s recommendations.”  

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – April 23, 2026 – In a reopened BBB National Programs’ National Advertising Division challenge, originally brought by S.C. Johnson & Son, Inc. (SCJ), PurposeBuilt Brands voluntarily discontinued its Green Gobbler Dissolver “dissolves grease and “liquifies grease” claims.

PurposeBuilt markets and sells Green Gobbler Dissolver, a pour-in drain-opening product designed to chemically act on bathroom and kitchen drain clogs. At issue for the National Advertising Division (NAD) was whether new testing substantiated the grease claims.

In September 2021, competitor SCJ challenged several Dissolver claims regarding its efficacy, chemical composition, safety, and environmental profile. Although NAD found that PurposeBuilt had substantiated claims that Dissolver dissolves hair and certain paper products, it determined that PurposeBuilt’s testing did not support claims that Dissolver “dissolves” or “liquefies” grease and recommended that those claims be discontinued.

PurposeBuilt petitioned NAD to reopen the underlying matter to consider whether new testing substantiated the grease claims.

However, during the proceeding, PurposeBuilt informed NAD that it had permanently discontinued the challenged claims and therefore, NAD did not review the claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

McLean, VA – April 22, 2026 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with Service Corporation International (SCI) to update its consumer notice practices to bring its websites into compliance with the Digital Advertising Alliance (DAA) Self-Regulatory Principles for interest-based advertising (IBA).

As part of its periodic monitoring of companies subject to previous DAAP inquiries, DAAP reviewed SCI, a U.S.-based funeral services company, following up on an earlier investigation that was closed in 2022. Following that initial investigation, SCI updated enhanced notice links on SCI websites associated with its different brands and updated its corporate privacy policy to better guide consumers on how data can be used for IBA and how to opt out, if desired.

The scope of this current review also included SCI’s corporate website and affiliated properties, including Dignity Memorial, Neptune Society, Neptune Memorial Reef, Rose Hills, National Cremation, Trident Society, Making Everlasting Memories (MEM), LHT Consulting Group, and the Cremation Society of Virginia.

During the compliance review, DAAP observed data collection by third-party companies known to engage in IBA. While some of SCI’s websites continued to display the DAA AdChoices Icon, DAAP identified several issues indicating that SCI’s current implementations did not consistently satisfy the Transparency Principle requirements of the OBA Principles, such as lack of an enhanced notice link (i.e., a link taking consumers directly to an explanation of IBA practices and an opt-out mechanism).

SCI worked with DAAP to bring its websites back into compliance with the DAA Principles.  

• The SCI websites’ enhanced notice links were updated to direct users to the “Analytics and Advertising Technologies” section of SCI’s privacy policy. This section includes the elements of DAA enhanced notice together, namely a description of third-party IBA practices, including descriptions of web tracking technologies used on SCI’s digital properties, and a link to, and description of, industry-developed IBA opt-out tools, so that consumers can easily opt-out of IBA if they wish.
• SCI updated its branded websites’ footer displays to clearly separate the AdChoices footer icon and link from separate choices such as “Do Not Sell or Share My Personal Information,” to help ensure consumers can distinguish the link that will take them to choices about IBA versus to state-required information.

In its statement, SCI stated that it “seeks to align with the DAA Principles” and “appreciates that DAAP recognized SCI’s efforts to comply with IBA disclosures and enhanced notice-linking.”

All BBB National Programs case decision summaries can be found in the case decision library. To access all DAAP decisions, visit the DAAP decisions webpage. 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
 
About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy. 
 

Law Firms with 750+ attorneys captured 52% of 2025 matters, dominating high-stakes M&A and Data Privacy at more than $1,000/hour median partner rates

Raleigh, NC, April 22, 2026 — LexisNexis^® Legal & Professional, a global leader in information, analytics and AI-powered legal workflow solutions, today announced release of the LexisNexis CounselLink^® 2026 Trends Report: State of Outside Counsel Fees. The report indicates that law firm billing rates continued to rise in 2025, while the largest law firms further expanded their share of wallet. The findings highlight ongoing challenges for corporate legal departments seeking to manage outside counsel costs.

Average partner rates increased 5.1% in 2025, tying for the second-highest level recorded since CounselLink launched its annual Trends Report in 2013. The largest law firms maintained a significant pricing advantage, with median partner rates 40% higher than those of the next tier, down from 61% in the prior year, reflecting faster rate growth among mid-sized firms.

Law firms with 750+ lawyers continued to lead share of wallet, capturing more than half of total legal spend and a majority of new matters in 2025. This trend signals continued consolidation, particularly in high-value practice areas that command the highest billing rates.

“Legal departments continue to prioritize cost control, but underlying market forces are making that more difficult to achieve,” said Donna McCoy, Senior Director, Services at LexisNexis CounselLink. “Rate increases remain elevated, and more work is flowing to the largest firms. Together, these dynamics are reshaping how legal services are sourced and priced.”

The CounselLink Trends Report draws on the CounselLink Insight Benchmarking Database of more than $75 billion in legal spend across more than 580,000 timekeepers and nearly 2 million matters. The report analyzes eight key metrics, including law firm partner fees by firm size, hourly rates by practice area, firm size and location, and international rate comparisons. Importantly, the report is based on actual invoices paid in 2025 to outside counsel by corporate legal departments over a 12-month period.

Other key findings in the report include:

• High-value practice areas continue to drive rate growth, with Mergers & Acquisitions partner rates increasing 8.8% and Data Privacy rising 8.4%
• Data Privacy emerges as a premium practice, with median partner rates exceeding $1,000 per hour and more than two-thirds of work handled by the largest firms
• Mid-sized firms significantly increased rates, resulting in firms of 501–750 lawyers having a median partner rate 19% higher than the prior year’s median, narrowing the pricing gap with the largest firms
• Alternative fee arrangements remain limited, representing 8.3% of matters and 6.3% of total spend despite ongoing industry discussion
• Staffing mix is increasingly impacting costs, with matter-level rates rising faster than partner rates in many practice areas, suggesting reduced focus on managing costs through timekeeper mix and resource allocation

“Legal departments have long used staffing strategies to manage costs, but this year’s data suggests those approaches may be becoming less effective,” added McCoy. “Organizations will need a more data-driven approach to benchmarking and managing outside counsel relationships.”

The LexisNexis CounselLink 2026 Trends Report: The State of Outside Counsel Fees, now in its 13th year, is available here.

About LexisNexis^® Legal & Professional

LexisNexis^® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.   

About CounselLink^®

LexisNexis^® CounselLink^® is a leading enterprise legal management and contract lifecycle management solution designed to help corporate legal departments gain visibility into their work, matters, contracts, vendors, and financials. CounselLink+ includes AI-powered tools across the cloud-based platform to help control costs, maximize productivity, and make better decisions, supported by powerful analytics and data that demonstrate legal department value across the enterprise. For nearly 30 years, LexisNexis has delivered innovative solutions informed by industry expertise, thought leadership, and customer feedback.

New York, NY – April 20, 2026 – Following a challenge brought by Alcon, Inc., BBB National Programs’ National Advertising Division determined that Johnson & Johnson Vision Care, Inc. (JJVC) had a reasonable basis for the claim “MAX comfort. MAX clarity.” for its ACUVUE® Oasys Max 1-Day contact lenses, however, recommended that JJVC discontinue or modify its superiority and “2X” comparative claims.

JJVC and Alcon are competitors in the soft contact lens market and each offers a range of daily disposable (single-use) and reusable lenses designed for different consumer needs.

Alcon challenged advertising claims made by JJVC in connection with the launch and promotion of its Oasys Max lenses. The challenged claims appeared in advertising for Oasys Max directed to consumers and eye care professionals (ECPs), including on the JJVC consumer-facing website and in professional marketing materials such as trade show materials and an ECP brochure.

Superior Comfort Claims

The National Advertising Division (NAD) reviewed the challenged claims that Oasys Max provides superior comfort and superior all-day comfort versus DAILIES TOTAL1® (DT1). NAD found that JJVC’s study was not a good fit for these claims because the study design did not adequately control for factors that could affect subjective comfort assessments.

NAD recommended that the claims be discontinued or modified to avoid conveying the unsupported message that typical users of Oasys Max lenses will notice meaningful and consistently perceivable comfort benefits over DT1 lenses.

“2x More Likely” Claims

NAD reviewed the challenged claims that, versus DT1 wearers, Oasys Max wearers are “2x more likely” to be satisfied with end-of-day comfort and to wear lenses comfortably as long as desired. JJVC based these claims on the same study that NAD found was not a good fit for the challenged comparative comfort claims.

NAD found that JJVC’s odds-ratio analysis did not establish that the proportion of Oasys Max wearers experiencing the stated comfort benefits was twice the proportion of DT1 wearers. Therefore, NAD recommended that the claims be discontinued or modified to avoid conveying the unsupported message that the 2x claims relating to end of day comfort and length of wear were based on actual clinical results.

“MAX comfort. MAX clarity.”

NAD found that the challenged claim “MAX comfort. MAX clarity,” in the context of the ECP brochure, communicated a comparison to Oasys 1-Day, not to DT1 or the broader daily disposable contact lens market. NAD determined that JJVC had a reasonable basis for that claim when used with a disclosure identifying Oasys 1-Day as the comparator.

During the proceeding, JJVC voluntarily discontinued certain challenged claims, including comparative vision claims. NAD did not review those claims on the merits and will treat them, for compliance purposes, as though NAD recommended their discontinuance and JJVC agreed to comply.

In its advertiser statement, JJVC stated that though it “disagrees with certain NAD conclusions,” it “agrees to comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – April 17, 2026 – In a challenge brought by The Farmer’s Dog, Inc., BBB National Programs’ National Advertising Division found certain Sundays for Dogs air-dried dog food advertising claims related to nutrient retention, ingredient quality, and price were supported, but recommended that other comparative, ingredient, health, and “Made in USA” claims be discontinued or modified.

At issue for the National Advertising Division (NAD) were claims featured on the Sundays for Dogs website and social media channels regarding the benefits of air-drying, ingredient quality, and the cost-effectiveness of the product compared to frozen alternatives.

Air-Drying and Nutrient Claims

NAD reviewed air-drying and nutrient claims including that Sundays’ air-drying process “locks in peak flavors and nutrients better than kettle cooking,” preserves the “maximum amount of nutrients,” and results in superior nutrition compared to other cooking methods.

NAD found that the challenged social media claim, “Uses gentle air drying to keep the nutrients from the real meat, fruit, and veggies intact. Sundays doesn’t need to add a bunch of fake stuff back in because the good stuff from wholesome all-natural ingredients is still there” was supported. 

However, because the evidence did not support comparative superiority, NAD recommended that Sundays discontinue the claims that its process preserves more nutrients or flavor than other cooking methods or preserves the “maximum” amount of nutrients.

The No Additives Claims/Whole Ingredient Claims

NAD reviewed claims such as “all natural ingredients,” “100% meat and superfoods,” “the same ingredients you’d put in your salad,” and accompanying imagery suggesting the inclusion of whole fruits and vegetables.

NAD determined that, in context, these claims and images could reasonably convey the message that whole fruits and vegetables are included in the final product. Because Sundays uses nutrient extracts rather than whole foods, NAD recommended that these claims be discontinued or modified to avoid misleading consumers.

NAD found that certain claims, including that Sundays uses “real food ingredients” and “all-natural ingredients,” were supported.

NAD also found that Sundays’ monadic claims regarding “no synthetic additives” were supported. However, NAD recommended that Sundays discontinue the unsupported comparative claims suggesting that competing products contain synthetic additives.

Superlative Claims

NAD reviewed Sundays’ claim that it offers “what we think is the world’s healthiest, and most convenient dog food.”

NAD determined that this claim conveys an objective message of superiority in specific attributes—health and convenience—that requires substantiation. Because Sundays did not provide evidence demonstrating superiority over a significant portion of the market, NAD recommended that the claim be discontinued.

Price Comparison Claims

Sundays claimed its products are “up to 55% less pricey” than frozen dog foods. NAD found that this claim was supported when compared to the average price of frozen dog food products and that an appreciable number of consumers could achieve the advertised savings.

However, NAD also determined that the evidence did not support that level of savings for implied comparisons to The Farmer’s Dog, and recommended that Sundays clearly and conspicuously disclose that the comparison is to an average of frozen dog foods.

“Made in USA” Claims

NAD reviewed Sundays’ unqualified “Made in USA” claims. Although most ingredients are sourced domestically, certain key ingredients, including beef bone and fish oil, are sourced from New Zealand.

Consistent with Federal Trade Commission guidance, NAD determined that because these ingredients are essential to the product’s function, an unqualified “Made in USA” claim is not appropriate, even if the amount of foreign content is small. NAD recommended that Sundays discontinue the unqualified claim and modify it to include appropriate qualifications.

During the inquiry, Sundays for Dogs voluntarily discontinued certain claims. NAD will treat these claims for compliance purposes as though it recommended they be discontinued and Sundays agreed to comply.

In its advertiser statement, Sundays for Dogs stated it “agrees to comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New analysis highlights sharp rise in consumer protection class actions, shifting venue dynamics, and increasing concentration among repeat litigants and firms.

San Jose, CA — April 16, 2026 — LexisNexis^® Legal & Professional today announced the release of the Lex Machina^® 2026 Class Action Litigation Report, delivering a comprehensive, data-driven analysis of class action litigation trends in federal courts. Drawing on powerful data and exclusive insights from Lex Machina, the LexisNexis® Legal Analytics^® platform, the report examines key developments from 2023 through 2025, with additional historical context dating back to 2016.

Key findings from the report include:

• Class action filings reach decade high: After years of relative stability, federal class action filings surged in 2025 to more than 12,200 cases, marking the highest volume in the past decade. This increase reflects renewed litigation activity following pandemic-era disruptions and signals sustained momentum in the years.

• Consumer protection cases drive growth: Consumer protection class actions have emerged as the leading driver of federal litigation, accounting for nearly half of all filings over the past decade. In 2025 alone, these cases exceeded 7,600 filings, representing a nearly 50 percent year-over-year increase and fueling the broader rise in class actions.

• Substantial damage awards and litigation timelines underscore financial stakes: From 2023 through 2025, courts approved more than $32 billion in class action settlement damages, highlighting the significant financial exposure associated with these cases. Class certification and settlements typically occurred more than two years after filing, while trials on median took closer to four years.

“Lex Machina gives transactional attorneys (like me) a data-driven window into how deals play out if they were to end up in litigation,” said Eric Andalman, partner at Hogan Lovells. The platform “helps assess each party’s risk, understand how specific clauses have been litigated, and negotiate with clarity as to the real world consequences behind the contractual provisions.”

“Lex Machina provides crucial timing analytics, including data on key case milestones, that have transformed our approach to forecasting, calendaring, and legal budgeting,” said Mary Parker, associate attorney at Fields Han Cunniff. “Relying on these timing metrics perfectly supplements our traditional research and gives our firm a competitive edge.”

“Our Class Action Litigation Report helps legal teams assess the rising class action risk,” said Eric Wright, senior vice president for Lex Machina at LexisNexis. “As filings increase, customers need clear insight into where cases are being filed, how they are progressing, who the key players are, and where financial exposure is rising. Lex Machina helps firms and in-house counsel assess risk earlier, forecast timing more accurately, budget with greater confidence, and pursue smarter litigation and settlement strategies.”

To request a copy of the report, visit LexisNexis.com/LexMachina.  

The Lex Machina Legal Analytics platform equips litigation professionals to develop stronger case strategies and generate business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify and pursue new matters, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.

About LexisNexis® Legal & Professional 

LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

About Lex Machina 

Lex Machina® fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, supporting more effective case strategy and business development efforts.

Lex Machina was named Winner of the “Overall LegalTech Data Solution Provider of the Year” LegalTech Breakthrough Award 2025, “Best Data Analytics & Insight Solution” 2025 CODiE Award, and Winner of the “Media Excellence Award” for Analytics/Big Data 2024. Based in Silicon Valley, Lex Machina is part of LexisNexis®, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit https://www.lexisnexis.com/en-us/products/lex-machina.page.

Eric Andalman and Mary Parker are customers of Lex Machina.

Media Contact

Venture PR lexmachina@venturepr.co 

New York, NY – April 14, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by GuruNanda, LLC, Writesy LLC d/b/a Dr.Dent voluntarily discontinued claims for its Purple Whitening Strips.

GuruNanda and Dr.Dent each market and sell teeth whitening strips. GuruNanda challenged express and implied claims made on product packaging, in TikTok videos, and on the Dr.Dent website and Amazon.com regarding, among other things, the benefits, efficacy, and safety of Dr.Dent’s Purple Whitening Strips.

During the inquiry, Dr.Dent informed NAD that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Dr.Dent stated that it “respects the self-regulatory process and thanks NAD for its time.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.