• Campaign features Jacob Lofland and the BFGoodrich All-Terrain T/A KO3 tire
• From Co-Creator Taylor Sheridan, Season 2 of Landman is now streaming exclusively on Paramount+

GREENVILLE, S.C., Nov. 20, 2025 – BFGoodrich Tires, the pioneer of peak off-road driving performance, today announced a product integration partnership with Paramount+ and the hit TV series Landman, which returned for its second season on Nov. 16. New episodes of Landman, starring Oscar^® winner Billy Bob Thornton, are available to stream every Sunday.

Set in the lucrative, yet dangerous world of the West Texas oil industry, Landman is a story of ambition, grit and endurance, making it the perfect backdrop for BFGoodrich Tires, which are built to overcome the toughest conditions.

The partnership brings BFGoodrich into the Landman narrative in a way that’s authentic to the show’s rugged aesthetic and character-driven storytelling. After all, the tagline for the new BFGoodrich All-Terrain T/A KO3 tire is “Legendary Toughness, Made Tougher.”

“BFGoodrich Tires are engineered for people who live boldly and drive with purpose,” said Omer Waysman, vice president of marketing for Michelin North America, Inc.’s business-to-consumer products. “Partnering with Landman allows us to showcase the outstanding performance of the KO3 tire, and other Terrain Family products, in a variety of harsh terrains.”

“Ready for Anything”

The KO3 tire is displayed in a marketing campaign titled “Ready for Anything,” starring Landman’s Jacob Lofland, who plays young oilman Cooper Norris in the series. The short-form docu-style piece was shot at Henderson-Durham Ranch in Jacksboro, Texas, and was produced by Paramount Brand Studio, with a crew headed by Emmy-winning director and cinematographer Scott Duncan.

In the 90-second vignette, Lofland takes viewers along for a ride, while describing his process, character and mindset as an actor. He connects his Landman experiences to themes that genuinely fit BFGoodrich: tough enough for “The Patch,” the dynamic backdrop of Paramount’s Landman, but ready for everyday life and whatever it throws at you.

Lofland illustrates how his character embodies the spirit of “legendary toughness, made tougher” and shows respect to the Texas landscape as well as the real oilfield “roughnecks,” who find a way to handle any situation they encounter.

“Creating stories that truly resonate is central to what we do, and our partnership with BFGoodrich underscores that commitment,” said Dario Spina, CMO, Paramount Brand Studio. “With Landman so deeply connected to the terrain of West Texas, BFGoodrich’s natural off-road tire performance made the collaboration a perfect match. Together, we were able to seamlessly integrate BFGoodrich into the fabric of Landman, while also creating content that offers an added extension for fans.”

A 30-second version of the vignette first aired Sunday, Nov. 16, during the premiere of Season 2. The full 90-second vignette will appear on Landman social media channels, supported by BFGoodrich, later this month.

Product integration

The KO3 tire’s predecessor, the iconic BFGoodrich All-Terrain T/A KO2 tire, as well as the rugged BFGoodrich HD-Terrain KT tire can be seen on key vehicles during Season 2. New episodes air each week from Nov. 16, 2025, through Jan. 18, 2026.

This partnership marks a bold evolution in branded entertainment, where product and story converge to create unforgettable moments.

About Landman

Co-created by Taylor Sheridan and Christian Wallace, Landman stars Oscar^® winner Billy Bob Thornton, Oscar^® nominee Demi Moore, Oscar^® nominee Andy Garcia, Oscar^® nominee Sam Elliott, Ali Larter, Jacob Lofland, Michelle Randolph, Paulina Chávez, Kayla Wallace, Mark Collie, James Jordan and Colm Feore.

Set in the boomtowns of West Texas, Landman is a modern tale of fortune seeking amongst roughnecks and wildcat billionaires – fueling an oil boom so big it’s reshaping the climate, the economy and geopolitics.

In Season Two, as oil rises from the earth, so do secrets – and Tommy Norris’s (Thornton) breaking point may be closer than he realizes. Facing mounting pressure from M-Tex Oil, Cami Miller (Moore), and the shadow of his kin, survival in West Texas isn’t noble – it’s brutal. And sooner or later something’s got to break.

Landman is executive produced by Taylor Sheridan, David C. Glasser, David Hutkin, Ron Burkle, Bob Yari, Christian Wallace, Billy Bob Thornton, Geyer Kosinski, Michael Friedman and Stephen Kay. Dan Friedkin and Jason Hoch for Imperative Entertainment, and J.K. Nickell and Megan Creydt for Texas Monthly also executive produce. Tommy Turtle serves as co-executive producer.

The series is produced by Paramount Television Studios, 101 Studios and Sheridan’s Bosque Ranch Productions.

About Paramount+

Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment^™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company’s portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America’s most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance’s Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.

About Paramount Television Studios

Paramount Television Studios (PTVS) is a leading content studio, developing and producing premium television programs across a wide range of platforms. The studio’s slate includes hit series such as 1923, Landman, Tulsa King, Lioness, The Agency: Central Intelligence, MobLand, Mayor of Kingstown, and School Spirits for Paramount+; Dexter: Resurrection for Showtime; The Road for CBS; Reacher, Cross, and The Runarounds for Prime Video; Foundation for Apple TV+; and Emily in Paris and XO, Kitty for Netflix. Upcoming series from PTVS include 9/12 for Paramount+; Y: Marshals for CBS; Neagley and Ride or Die for Prime Video; and Neuromancer, 12 12 12, and Brothers for Apple TV+. Paramount Television Studios is a subsidiary of Paramount, a Skydance Corporation (NASDAQ: PSKY), a leading global media and entertainment company.

About BFGoodrich Tires

BFGoodrich Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high-performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at BFGoodrichTires.com and BFGoodrichRacing.com, as well as on Facebook and Instagram at @BFGoodrichTires and TikTok at @BFGoodrich.

For more information, contact:

Andrew Festa

Andrew.Festa@Michelin.com

New York, NY – November 20, 2025 – Following a challenge brought by Novo Nordisk Inc., BBB National Programs’ National Advertising Division reviewed express and implied advertising claims made by Regen Doctors, Inc. for its compounded semaglutide products that appeared on Regen’s website.

Regen Doctors is a telehealth company located in Allentown, Pennsylvania that markets compounded drugs to patients and physicians in many U.S. states. Challenger Novo Nordisk is a global pharmaceutical company specializing in diabetes care as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk markets the only FDA-approved semaglutide medicines, including Rybelsus®, Ozempic® and Wegovy®.

Novo Nordisk challenged Regen Doctors’ express and implied claims regarding its compounded semaglutide product’s claimed superiority, safety, efficacy, and health benefits.

During the inquiry, Regen Doctors informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – November 13, 2025 – Following a challenge brought by Novo Nordisk Inc., BBB National Programs’ National Advertising Division reviewed express and implied advertising claims made by Fletcher Family Medical Center for its compounded sublingual semaglutide product, Subsema, that appeared on Fletcher’s website.

Fletcher Family Medical Center is a medical center located in Los Angeles, California thatd advertised and marketed Subsema, a compounded semaglutide product for sublingual administration. Challenger Novo Nordisk is a global pharmaceutical company specializing in diabetes care as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk markets the only FDA-approved semaglutide medicines, including Rybelsus®, Ozempic® and Wegovy®.

Novo Nordisk challenged Fletcher’s express and implied claims regarding its compounded semaglutide product’s claimed superiority, safety, efficacy, and health benefits.

During the inquiry, Fletcher informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – November 7, 2025 – Following a challenge submitted by Pfizer, Inc., BBB National Programs’ National Advertising Division will refer BridgeBio Pharma Inc. to the relevant government agencies for review and possible enforcement action for failure to participate in the National Advertising Division (NAD) inquiry.

Pfizer and BridgeBio sell prescription medication to treat transthyretin amyloid cardiomyopathy, a progressive and fatal disease caused by the buildup of a protein called transthyretin (TTR) in the heart and other organs.

At issue for NAD were challenged express and implied claims that BridgeBio’s Attruby product is superior to Pfizer’s Vyndamax because it offers greater TTR stabilization rates. Pfizer contends these claims are misleading, citing correspondence from the FDA.

BridgeBio declined to participate in the NAD self-regulatory process. Accordingly, NAD will refer the matter to the appropriate government agency and to the platforms on which BridgeBio’s advertising appeared and NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

New York, NY – November 6, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that AT&T Services, Inc. modify its advertising to avoid conveying a false message regarding eligibility for an iPhone device offer.

The underlying National Advertising Division (NAD) case (#7501) was initiated by Verizon Communications Inc. under Fast-Track SWIFT, an expedited process for single-issue advertising.

In that challenge, NAD found that in the challenged “Learn how everyone gets iPhone 16 Pro on us” claim, reasonable consumers understand there are limitations to the term “everyone” but that some may interpret “everyone” to mean every person who becomes an AT&T subscriber is eligible and may be surprised that it is not everyone who gets an iPhone, but only those who subscribe to specific plans.

Therefore, NAD recommended AT&T modify its advertising to avoid conveying the message that everyone is eligible for the offer or to clearly and conspicuously disclose that although everyone can be eligible for the offer, they must subscribe to certain plans.

The NARB panel agreed with NAD’s conclusion that the challenged advertising, on its face, conveys a false message that everyone “gets” a free phone and does not clarify the message by disclosing a material limitation to the offer of a free cell phone in a clear and conspicuous manner.

The panel recommended AT&T modify its advertising to avoid conveying the message that everyone is eligible for AT&T’s free cell phone offer, or to clearly and conspicuously disclose that subscribers to value plans are not eligible or otherwise make clear the extent of plan eligibility.

In its advertiser statement, AT&T stated that it will “comply with NARB’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

New York, NY, November 5, 2025 – Following an inquiry by competitor Reus Research, LLC, BBB National Programs’ National Advertising Division (NAD) will refer Virgin Scent, Inc. to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for failure to respond to challenged express and implied claims regarding the ingredients in its Art Naturals NAD+ dietary supplement.

Virgin Scent, doing business as ArtNaturals, markets an NAD+ dietary supplement that also contains green tea leaf, turmeric root, and grape seed. Reus, a dietary supplement company, markets competing NAD+ products, including Cata-Kor NAD+ Core and Cata-Kor NAD+ Advanced, and claims Virgin Scent overstates its ingredient amounts. The challenged Virgin Scent claims appear on product labels, the ArtNaturals website, Amazon product pages, and social media.

Despite repeated outreach attempts, Virgin Scent did not submit a substantive written response to NAD’s inquiry. Therefore, NAD will refer the matter to the appropriate government agency, in this case the FTC and the FDA, and to the platforms on which Virgin Scent’s advertising appeared and with which NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

New York, NY, November 3, 2025 – Following a challenge from the American Forest & Paper Association (AF&PA), BBB National Programs’ National Advertising Division recommended that Plant Paper Inc. discontinue or modify certain comparative health and environmental claims for its bamboo toilet and facial tissues.

AF&PA members and Plant Paper compete in the tissue paper industry, selling toilet paper and facial tissue products. AF&PA challenged claims made on Plant Paper’s website and social media posts, including those featuring actress Alicia Silverstone claiming “conventional tree” toilet paper contains harmful chemicals while using highly inflammatory language to assert that competing traditional paper products are toxic and harmful to health.

Toxic Chemicals Health Claims

AF&PA argued that Plant Paper makes broad, unsubstantiated superiority claims that disparage conventional toilet tissue products. For example, in a TikTok video, Plant Paper claims without qualification that conventional toilet paper use has been linked to increased risk of “urinary tract infections, vulvar irritation, and hemorrhoids.”

NAD found that the challenged advertising conveys a disparaging message, suggesting that “conventional tree paper” products made by AF&PA’s membership contain “toxic” and “nasty” chemicals, including bleach, formaldehyde, and PFAS, and that these chemicals cause serious health problems.

Although Plant Paper presented testing showing its own products contain no bleach, PFAS, or formaldehyde and cited studies showing formaldehyde and PFAS can be detected in conventional paper, and that bleaching produces dioxins, NAD found that Plant Paper did not provide reliable, product-specific, data demonstrating that most or all conventional tissue brands contain formaldehyde or PFAS.

Therefore, NAD found that the challenged broad, unqualified comparative claims are not substantiated and recommended that the claims, along with other related express health claims, be discontinued.

Nothing in this decision prohibits Plant Paper from highlighting that its products are free of PFAS and formaldehyde and are unbleached.

Environmental Claims

AF&PA also challenged implied claims it argued convey the misleading message that (1) Plant Paper is made in a way that does not entail any “toxic” chemicals, while conventional tree tissues are made with intentionally added toxic chemicals, and (2) as a result, Plant Paper products are better for human health and the environment. AF&PA also argued that Plant Paper’s advertising conveys the message that its manufacturing process is better for the environment and less destructive than competing “tree paper” products.

NAD found that Plant Paper’s evidence describes the environmental advantages of bamboo harvesting generally, such as lower carbon impacts on the environment; however, NAD determined that such evidence was not a good fit for Plant Paper’s environmental superiority claims that convey the message that conventional tree product manufacturing is harmful to the environment.

NAD therefore recommended that Plant Paper modify its advertising to avoid conveying that (1) Plant Paper is made in a way that does not entail any “toxic” chemicals, while conventional tree tissues are made with intentionally added toxic chemicals; (2) as a result, Plant Paper products are better for human health and the environment; and (3) Plant Paper’s manufacturing process is better for the environment and less destructive than competing “tree paper” products.

During the proceeding, Plant Paper voluntarily discontinued certain toilet paper claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Plant Paper stated it “will comply with NAD’s decision” but “respectfully disagrees with NAD’s finding that there was not enough evidence to show the comparative harms of competitor toilet paper products.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

• Three restaurants receive a MICHELIN Star in year two
• Two new MICHELIN Green Stars have been added to the community
• 8 new Bib Gourmands added, plus four Special Awards, also revealed
• 140 total restaurants, 33 cuisine types reflected in Guide

HOUSTON, Oct. 28, 2025 — Tonight the MICHELIN Guide revealed the second annual restaurant selection for Texas at a ceremony in Houston at the Wortham Theater Center. The 2025 edition features three new One MICHELIN Star restaurants and two additions to the Green Star community.

Both Isidore in San Antonio and Mamani in Dallas were honored with their first MICHELIN Star during the ceremony. Additionally, Nicosi in San Antonio was promoted to One MICHELIN Star, bringing Texas’ total number of Starred restaurants to 18. The complete 2025 selection includes eight new Bib Gourmand restaurants and 16 Recommended eateries, bringing the selection total to 140 restaurants spanning 33 cuisine types.

“This year’s Texas selection emphasizes the many talents across your communities who continue to rise above with culinary innovation and passion that is palpable,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “We are thrilled to welcome three new restaurants into the MICHELIN Star family of restaurants, putting them on the map for travelers both near and far to experience. A heartfelt congratulations to all the restaurants and chefs honored in this year’s bustling selection.”

Here are the new one-MICHELIN-Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

One MICHELIN Star

Dallas

Mamani (French Contemporary cuisine)

With this glitzy, well-appointed hotspot, Chef Christophe De Lellis brings an impressive pedigree to Dallas, having led the kitchen at Vegas’s Restaurant Joël Robuchon for nearly a decade. The bistronomie-style menu of elevated simple plates is offered à la carte, though the prices are still nothing to sniff at. Diners looking to indulge will get their money’s worth, however: top-drawer ingredients, faultless technique and world- class sauces are evident throughout. Shareable portions like Dover sole with brown butter or veal “Cordon Bleu” (served with Robuchon’s signature butter-laden pommes purée, naturally) are impressive, but do save room for a pitch-perfect Paris-Brest with praline cream. A tremendous wine list makes for worthwhile reading.

San Antonio

Isidore (American cuisine)

Located in San Antonio’s historic Pearl District, Isidore is a stylish spot with a midcentury modern feel complete with an open kitchen and live-fire hearth. Named for the patron saint of farmers and laborers, there is a clear focus on Texas ingredients and local traditions, even incorporating Native American elements into the bread service. The menu is large, with items intended for sharing and a section dedicated to steak. Narrowing down your snack selection isn’t easy, but the popcorn chicken, crispy fried with popcorn aioli and velouté, is a good bet. Cherokee tomato in a house-made kombucha lets local ingredients shine, while the dry-aged Berkshire pork chop with a 23-spice sauce is another highlight. Texas wines are also proudly shared on the list and in an optional pairing.

Nicosi (Creative cuisine)

Saving room for dessert isn’t necessary at Nicōsi because this daring tasting menu celebrates the final course exclusively from start to finish. Nestled inside a dark, moody space hung with velvet curtains off Pullman Market, this theatrical experience is a true surprise, as there is a strict no photo or phones policy for all guests at the L- shaped counter. The multicourse meal tends to follow four themes—acidic, umami, bitter and sweet—and the team rarely repeats dishes from one season to the next. The creations are edgy and imaginative. Think mille-feuille of Fat Tailed Tomme cheese crackers with spring onion mousse, powdered sugar and caviar with gold leaf or even beef short rib crowned with cotton candy made right there in the middle of the room. All throughout, chefs engage diners, freely explaining their process and their inspiration.

MICHELIN Green Star

Green Star: Two New Restaurants Highlighted for Their Inspiring Visions

The MICHELIN Green Star editorially highlights restaurants that, among the MICHELIN Guide selection, have inspired and impressed Inspectors with their committed vision for the future of gastronomy. By shaping a community of innovative establishments driven to pursue progress in the role of restaurants, the MICHELIN Green Star fosters dialogue and collaboration, encouraging establishments to inspire and evolve together.

Two new restaurants have newly captured the Inspectors’ attention for their inspiring visions: Nixta Taqueria in Austin and Isidore in San Antonio. At Nixta Taqueria the team sources hyper-locally, except for their heirloom corn, which comes from a 5th generation family of farmers in San Martin Tilcajete, Oaxaca and is used to make their own masa and tortillas. At Isidore their meet and seafood comes from local ranches and the Gulf, with a thoughtful focus on underutilized by-catch. Their produce is sourced entirely from Texas farms, prioritizing small, independent growers.

These newly highlighted restaurants join the two establishments already recognized for continuing to impress the Inspectors: Dai Due and Emmer & Rye, both in Austin. Together, they form a community deeply committed to presenting another vision of gastronomy.

Bib Gourmand

The MICHELIN Guide Inspectors gave eight new restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. The full list can be found below.

Texas’ 2025 Bib Gourmand restaurants

MICHELIN Special Awards

In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:

The MICHELIN Guide Ceremony is presented with the support of Capital One.

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Texas and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Texas features the state’s most spectacular hotels, including the thoughtfully composed Hotel Saint Augustine (One MICHELIN Key) in Houston, modern boutique luxury hotel the Commodore Perry Estate (two MICHELIN Keys) in Austin, and the riverside gem, Hotel Emma (two MICHELIN Keys) located at the Pearl in San Antonio.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Texas selection:

Texas’ 2025 MICHELIN-Green-Starred restaurants

Texas’ 2025 MICHELIN-Starred restaurants

Texas’ 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 45 destinations, the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components for critical applications for demanding fields, including mobility, construction, aeronautics, low-carbon energies and healthcare and offer the finest experiences, from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff

Michelin North America carly.grieff@michelin.com

New York, NY – October 28, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that National Debt Relief, LLC (NDR) modify or discontinue certain claims regarding its debt settlement services.

NDR is a debt settlement company that offers services to heavily indebted consumers.

Express and Implied Claims

The National Advertising Division (NAD) inquiry focused on claims made through NDR’s website and commercials, such as “Get out of debt faster than you think – Get back to financial stability and living your life within 24–48 months.” NAD also examined whether implied messages were conveyed that that consumers can expect to become debt-free within 24 – 48 months.

NAD found that the challenged claims convey the unsupported message that consumers can get rid of all “debt” (not solely enrolled unsecured debt) and that such debt elimination will occur within the referenced 24–48-month timeframe. Because material limitations appeared only in website footers or other less prominent locations, NAD found that the disclosures were not sufficiently clear and conspicuous.

NAD recommended that the express and implied claims be modified to make clear that not all debt is covered by the program, clarify that “get out of debt faster” is compared to minimum unsecured debt payments, indicate that a majority of NDR graduates resolve their debt in 24–48 months, and ensure disclosures appear clearly and conspicuously.

Savings Claims

NAD also reviewed the claim, “How Much Will I Save? National Debt Relief programs can save you ‘thousands upon thousands’ of dollars! … Clients who stay with the program and get all their debt settled realize approximate savings of 50% before fees, or 30% including our fees.”

NAD found that the claim that clients will realize 30% savings does not represent the typical NDR customer experience. Additionally, NAD found that NDR’s claims imply a substantial increase in cash flow overstating savings where clients may still have other debts not covered by the NDR program.

Therefore, NAD recommended that NDR modify the challenged claims to better reflect the typical savings that can be achieved, including fees.

Testimonial Claims

NAD reviewed a testimonial in which a client recounted how she went from “drowning in debt” and, after NDR’s negotiations with creditors, touted that “I’m now debt-free.” NAD found the commercial does not convey the length of time it took to resolve the debt or that it covered only enrolled unsecured debt.

NAD recommended that the testimonial be modified to remove the reference to “debt-free” or to more clearly state that it was this client’s enrolled debt that was resolved, and to clearly and conspicuously disclose the length of time it took for her to graduate from the program.

In its advertiser statement, NDR stated it will “comply with NAD’s reasonable recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – October 27, 2025 – Following a challenge from GuruNanda LLC, BBB National Programs National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for quantified express claims that its Crest 3D Whitestrips remove years of stains.

P&G and GuruNanda are competitors in the oral care market. P&G’s Crest 3D Whitestrips come in multiple versions each with a different concentration of hydrogen peroxide, application duration, and number of treatments to allow consumers to choose how fast they want to whiten their teeth. Product labels state the time required to remove a specified number of years of stains, such as “Removes Years of Stains in Just 1 Hour” and “Removes 10 Years of Tough Set-In Stains.”

P&G explained that Crest 3D Whitestrips work by using hydrogen peroxide to remove intrinsic yellowing from teeth, which generally cannot be removed by brushing or by routine dental cleaning. P&G submitted four meta-analyses that determined the rate at which teeth yellow over time. These studies concluded that intrinsic yellowing is affected only by age, and that all teeth yellow at the same rate every year, called the Yellow Slope Value. P&G also submitted four clinical studies testing its products’ efficacy to determine how much less yellow the teeth became after treatment. Finally, knowing the change in yellowness and the rate at which teeth yellow per year, P&G calculated years of stain removal by dividing the product efficacy by the Yellow Slope Value.

Based on the evidence, NAD concluded that P&G’s “Years of Stains” claims for Crest 3D Whitestrips were substantiated.

In its advertiser statement, P&G stated that it “appreciates NAD’s clear reasoning and consistent application of its standards.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.