• Three restaurants receive a MICHELIN Star in year two
• Two new MICHELIN Green Stars have been added to the community
• 8 new Bib Gourmands added, plus four Special Awards, also revealed
• 140 total restaurants, 33 cuisine types reflected in Guide

HOUSTON, Oct. 28, 2025 — Tonight the MICHELIN Guide revealed the second annual restaurant selection for Texas at a ceremony in Houston at the Wortham Theater Center. The 2025 edition features three new One MICHELIN Star restaurants and two additions to the Green Star community.

Both Isidore in San Antonio and Mamani in Dallas were honored with their first MICHELIN Star during the ceremony. Additionally, Nicosi in San Antonio was promoted to One MICHELIN Star, bringing Texas’ total number of Starred restaurants to 18. The complete 2025 selection includes eight new Bib Gourmand restaurants and 16 Recommended eateries, bringing the selection total to 140 restaurants spanning 33 cuisine types.

“This year’s Texas selection emphasizes the many talents across your communities who continue to rise above with culinary innovation and passion that is palpable,” said Gwendal Poullennec, International Director of the MICHELIN Guide. “We are thrilled to welcome three new restaurants into the MICHELIN Star family of restaurants, putting them on the map for travelers both near and far to experience. A heartfelt congratulations to all the restaurants and chefs honored in this year’s bustling selection.”

Here are the new one-MICHELIN-Star restaurants, with Inspector notes from each (Inspectors’ comments in full on the MICHELIN Guide website and mobile app):

One MICHELIN Star

Dallas

Mamani (French Contemporary cuisine)

With this glitzy, well-appointed hotspot, Chef Christophe De Lellis brings an impressive pedigree to Dallas, having led the kitchen at Vegas’s Restaurant Joël Robuchon for

nearly a decade. The bistronomie-style menu of elevated simple plates is offered à la carte, though the prices are still nothing to sniff at. Diners looking to indulge will get their money’s worth, however: top-drawer ingredients, faultless technique and world- class sauces are evident throughout. Shareable portions like Dover sole with brown butter or veal “Cordon Bleu” (served with Robuchon’s signature butter-laden pommes purée, naturally) are impressive, but do save room for a pitch-perfect Paris-Brest with praline cream. A tremendous wine list makes for worthwhile reading.

San Antonio

Isidore (American cuisine)

Located in San Antonio’s historic Pearl District, Isidore is a stylish spot with a midcentury modern feel complete with an open kitchen and live-fire hearth. Named for the patron saint of farmers and laborers, there is a clear focus on Texas ingredientsand local traditions, even incorporating Native American elements into the breadservice. The menu is large, with items intended for sharing and a section dedicated to steak. Narrowing down your snack selection isn’t easy, but the popcorn chicken, crispy fried with popcorn aioli and velouté, is a good bet. Cherokee tomato in a house-made kombucha lets local ingredients shine, while the dry-aged Berkshire pork chop with a 23-spice sauce is another highlight. Texas wines are also proudly shared on the listand in an optional pairing.

Nicosi (Creative cuisine)

Saving room for dessert isn’t necessary at Nicōsi because this daring tasting menu celebrates the final course exclusively from start to finish. Nestled inside a dark, moody space hung with velvet curtains off Pullman Market, this theatrical experience is a true surprise, as there is a strict no photo or phones policy for all guests at the L- shaped counter. The multicourse meal tends to follow four themes—acidic, umami, bitter and sweet—and the team rarely repeats dishes from one season to the next. The creations are edgy and imaginative. Think mille-feuille of Fat Tailed Tomme cheese crackers with spring onion mousse, powdered sugar and caviar with gold leaf or even beef short rib crowned with cotton candy made right there in the middle of the room. All throughout, chefs engage diners, freely explaining their process and their inspiration.

MICHELIN Green Star

Green Star: Two New Restaurants Highlighted for Their Inspiring Visions

The MICHELIN Green Star editorially highlights restaurants that, among the MICHELIN Guide selection, have inspired and impressed Inspectors with their committed vision for the future of gastronomy. By shaping a community of innovative establishments driven to pursue progress in the role of restaurants, the MICHELIN Green Star fosters dialogue and collaboration, encouraging establishments to inspire and evolve together.

Two new restaurants have newly captured the Inspectors’ attention for their inspiring visions: Nixta Taqueria in Austin and Isidore in San Antonio. At Nixta Taqueria the team sources hyper-locally, except for their heirloom corn, which comes from a 5th generation family of farmers in San Martin Tilcajete, Oaxaca and is used to make their own masa and tortillas. At Isidore their meet and seafood comes from local ranches and the Gulf, with a thoughtful focus on underutilized by-catch. Their produce is sourced entirely from Texas farms, prioritizing small, independent growers.

These newly highlighted restaurants join the two establishments already recognized for continuing to impress the Inspectors: Dai Due and Emmer & Rye, both in Austin. Together, they form a community deeply committed to presenting another vision of gastronomy.

Bib Gourmand

The MICHELIN Guide Inspectors gave eight new restaurants the Bib Gourmand distinction, which recognizes eateries for great food at a great value. The full list can be found below.

Texas’ 2025 Bib Gourmand restaurants

MICHELIN Special Awards

In addition to the Bib Gourmands and Stars, the Guide announced four Special Awards:

The MICHELIN Guide Ceremony is presented with the support of Capital One.

Hotels

The restaurants join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay in Texas and throughout the world.

Each hotel in the selection has been chosen by MICHELIN Guide experts for its extraordinary style, service and personality — with options for all budgets — and each can be booked directly through the MICHELIN Guide website and app. The selection for Texas features the state’s most spectacular hotels, including the thoughtfully composed Hotel Saint Augustine (One MICHELIN Key) in Houston, modern boutique luxury hotel the Commodore Perry Estate (two MICHELIN Keys) in Austin, and the riverside gem, Hotel Emma (two MICHELIN Keys) located at the Pearl in San Antonio.

The MICHELIN Guide is a benchmark in gastronomy. Now it’s setting a new standard for hotels. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an unforgettable hotel.

The 2025 MICHELIN Guide Texas selection:

Texas’ 2025 MICHELIN-Green-Starred restaurants

Texas’ 2025 MICHELIN-Starred restaurants

Texas’ 2025 Recommended restaurants

The MICHELIN Guide in North America

Michelin announced its first North American Guide in 2005 for New York. Guides have also been added in Chicago (2011); Washington, D.C. (2017); California (San Francisco in 2007, statewide 2019); Florida (Greater Miami, Orlando and Tampa in 2022, adding Greater Fort Lauderdale, The Palm Beaches and St. Pete-Clearwater in 2025, statewide in 2026); Toronto (2022); Vancouver (2022); Colorado (2023); Atlanta (2023), Mexico (2024), Texas (2024), Québec (2024), the American South (2025), Boston (2025) and Philadelphia (2025).

About the MICHELIN Guide

Recognized globally for excellence and quality, the MICHELIN Guide offers a selection of world-class restaurants.

• The famous one, two and three MICHELIN Stars identify establishments serving exceptional cuisine that’s rich in flavor, remarkably executed and infused with the personality of a talented chef.
• The Bib Gourmand is a designation given to select restaurants that offer good quality food for a good value – often known as personal favorites among the inspectors when dining on their own time.
• The MICHELIN Green Star honors restaurants that are pioneers in sustainable
• Recommended restaurants and special professional awards are also highlighted by the MICHELIN Guide inspectors.

The MICHELIN Guide remains a reliable companion for any traveler seeking an unforgettable meal and hospitality experience. The Guide was first published in France at the turn of the 20th century to encourage the development of car mobility as well as tire sales by giving practical advice to motorists. Progressively, the Guide has specialized in restaurant and hotel recommendations. Michelin’s inspectors still use the same criteria and manner of selection that were used by the inspectors in the very beginning.

The restaurant selections join the MICHELIN Guide selection of hotels, which features the most unique and exciting places to stay around the world. Visit the MICHELIN Guide website, or download the free app for iOS and Android, to discover every restaurant in the selection and book an amazing hotel.

Thanks to the rigorous MICHELIN Guide selection process that is applied independently and consistently in more than 45 destinations, the MICHELIN Guide has become an international benchmark in fine dining.

All restaurants in the Guide are recommended by Michelin’s anonymous inspectors, who are trained to apply the same time-tested methods used by Michelin inspectors for many decades throughout the world. This ensures a uniform, international standard of excellence. As a further guarantee of complete objectivity, Michelin inspectors pay all their bills in full, and only the quality of the cuisine is evaluated.

To fully assess the quality of a restaurant, the inspectors apply five criteria defined by Michelin: product quality; mastery of cooking techniques; harmony of flavors; the personality of the chef as reflected in the cuisine; and consistency over time and across the entire menu. These criteria guarantee a consistent and fair selection so a Starred restaurant has the same value regardless of whether it is in Paris, New York or anywhere else in the world.

About Michelin North America, Inc.

Michelin is the leading mobility company and manufacturer of life-changing composites and experiences. For more than 130 years, Michelin has made contributions to human progress and to a more sustainable world. Michelin is constantly innovating to manufacture high-quality tires and components for critical applications for demanding fields, including mobility, construction, aeronautics, low-carbon energies and healthcare and offer the finest experiences, from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide. Headquartered in Greenville, S.C., Michelin North America has approximately 23,500 employees and operates 35 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

About Capital One

At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Dining and Capital One Entertainment, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/dining and capitalone.com/entertainment.

For more information, contact:

Carly Grieff

Michelin North America carly.grieff@michelin.com

New York, NY – October 28, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division recommended that National Debt Relief, LLC (NDR) modify or discontinue certain claims regarding its debt settlement services.

NDR is a debt settlement company that offers services to heavily indebted consumers.

Express and Implied Claims

The National Advertising Division (NAD) inquiry focused on claims made through NDR’s website and commercials, such as “Get out of debt faster than you think – Get back to financial stability and living your life within 24–48 months.” NAD also examined whether implied messages were conveyed that that consumers can expect to become debt-free within 24 – 48 months.

NAD found that the challenged claims convey the unsupported message that consumers can get rid of all “debt” (not solely enrolled unsecured debt) and that such debt elimination will occur within the referenced 24–48-month timeframe. Because material limitations appeared only in website footers or other less prominent locations, NAD found that the disclosures were not sufficiently clear and conspicuous.

NAD recommended that the express and implied claims be modified to make clear that not all debt is covered by the program, clarify that “get out of debt faster” is compared to minimum unsecured debt payments, indicate that a majority of NDR graduates resolve their debt in 24–48 months, and ensure disclosures appear clearly and conspicuously.

Savings Claims

NAD also reviewed the claim, “How Much Will I Save? National Debt Relief programs can save you ‘thousands upon thousands’ of dollars! … Clients who stay with the program and get all their debt settled realize approximate savings of 50% before fees, or 30% including our fees.”

NAD found that the claim that clients will realize 30% savings does not represent the typical NDR customer experience. Additionally, NAD found that NDR’s claims imply a substantial increase in cash flow overstating savings where clients may still have other debts not covered by the NDR program.

Therefore, NAD recommended that NDR modify the challenged claims to better reflect the typical savings that can be achieved, including fees.

Testimonial Claims

NAD reviewed a testimonial in which a client recounted how she went from “drowning in debt” and, after NDR’s negotiations with creditors, touted that “I’m now debt-free.” NAD found the commercial does not convey the length of time it took to resolve the debt or that it covered only enrolled unsecured debt.

NAD recommended that the testimonial be modified to remove the reference to “debt-free” or to more clearly state that it was this client’s enrolled debt that was resolved, and to clearly and conspicuously disclose the length of time it took for her to graduate from the program.

In its advertiser statement, NDR stated it will “comply with NAD’s reasonable recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – October 27, 2025 – Following a challenge from GuruNanda LLC, BBB National Programs National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for quantified express claims that its Crest 3D Whitestrips remove years of stains.

P&G and GuruNanda are competitors in the oral care market. P&G’s Crest 3D Whitestrips come in multiple versions each with a different concentration of hydrogen peroxide, application duration, and number of treatments to allow consumers to choose how fast they want to whiten their teeth. Product labels state the time required to remove a specified number of years of stains, such as “Removes Years of Stains in Just 1 Hour” and “Removes 10 Years of Tough Set-In Stains.”

P&G explained that Crest 3D Whitestrips work by using hydrogen peroxide to remove intrinsic yellowing from teeth, which generally cannot be removed by brushing or by routine dental cleaning. P&G submitted four meta-analyses that determined the rate at which teeth yellow over time. These studies concluded that intrinsic yellowing is affected only by age, and that all teeth yellow at the same rate every year, called the Yellow Slope Value. P&G also submitted four clinical studies testing its products’ efficacy to determine how much less yellow the teeth became after treatment. Finally, knowing the change in yellowness and the rate at which teeth yellow per year, P&G calculated years of stain removal by dividing the product efficacy by the Yellow Slope Value.

Based on the evidence, NAD concluded that P&G’s “Years of Stains” claims for Crest 3D Whitestrips were substantiated.

In its advertiser statement, P&G stated that it “appreciates NAD’s clear reasoning and consistent application of its standards.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, October 23, 2025 – Following a challenge from competitor Tailor Brands Ltd., BBB National Programs’ National Advertising Division found certain ZenBusiness Inc. filing guarantee, “one-day processing,” and “businesses started” claims for its LLC formation services supported, but recommended ZenBusiness modify a challenged comparative claim.

Tailor Brands and ZenBusiness are competitors in the marketplace for business formation services and operate digital platforms designed to support businesses with LLC formation, registered agent services, and tax and financial services.

Accuracy of Filing Claims

At issue for the National Advertising Division (NAD) was the express claim that “ZenBusiness offers a performance guarantee of 100% accuracy in its filings” as well as the implied claim that ZenBusiness’s filings are more accurate than those of Tailor Brands.

NAD determined that ZenBusiness substantiated the claim that it offers a 100% accuracy guarantee. However, in the context of a comparison to Tailor Brands, NAD determined that one message reasonably conveyed is that, by contrast, Tailor Brands does not strive to provide accuracy or correct internal filing errors.

Accordingly, NAD recommended that ZenBusiness modify its advertising to avoid conveying the message that Tailor Brands does not work to provide accuracy in its filings.

One-Day Processing Claim

At issue for NAD was ZenBusiness’s claim that it will process LLC formations in one day, and whether this claim adequately disclosed that it refers only to ZenBusiness’s internal processing time, not any additional processing time by the Secretary of State.

During the proceeding, ZenBusiness stated it would modify its advertising to make clearer that one-day processing is not included with its “free” starter package.

NAD determined that the advertising is reasonably understood as referring only to ZenBusiness’s processing time, and that the disclosures are adequate. Accordingly, NAD concluded that the modified one-day processing claim is supported.

Number of Businesses Claims

At issue for NAD was the claim that ZenBusiness “has launched more than 800k successful businesses.”  During the proceeding, ZenBusiness stated it would voluntarily modify the claim to “800k+ businesses started,” omitting the description of the businesses as “successful.”

NAD determined that the modified claim regarding the number of businesses “started” or “formed” with assistance from ZenBusiness was supported.

During the proceeding, ZenBusiness voluntarily agreed to permanently discontinue a rating claim, modify certain claims to accurately reflect its pricing, policies, and ratings, and modify a celebrity endorsement to clearly and conspicuously disclose a material connection. Therefore, NAD did not review the claims on their merits and will treat the discontinued and modified claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, ZenBusiness stated that it “will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

Contact:
Jennie Rosenberg
Media Relations
BBB National Programs
press@bbbnp.org

GREENVILLE, S.C., October 16, 2025 – Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in the United States.

TreadEye is an industry-leading tread depth assessment tool that helps fleets maximize their tire investment—because every 32nd of an inch counts. The system accurately and consistently collects 1,200 measurement points, providing precise insights into tread wear and casing condition.

“TreadEye is a game-changer for our retread operations and for the fleets we serve,” said Nate Kirian, Vice President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc. “It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”

Key benefits of TreadEye include identification of pull points by fleet location; maximization of rubber on the road by avoiding early pulls; helps in prevention of casing damage, helps reduce DOT violations, and downtime from late pulls; and improved efficiency in the tire removal process, directly impacting a fleet’s bottom line.

Learn more about Michelin Retread Technologies: business.michelinman.com/retreads.

About Michelin North America, Inc.

Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep knowledge in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).

For more information, contact:

Michelin North America
Public.relations@michelin.com
www.michelinmedia.com

New York, NY, October 16, 2025 – In a Fast-Track SWIFT challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division reviewed claims by Verizon Communications Inc. that it offers the Google Pixel 10 Pro for free on any plan.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).

AT&T alleged that Verizon’s Using A.I.: Google Pixel 10 Pro commercial included the implied claim that Verizon offers a free Google Pixel 10 Pro with any Verizon plan and that the commercial’s disclosures did not inform consumers that the offer was only for Verizon Unlimited Ultimate customers.  

During the inquiry, Verizon informed NAD that the commercial was permanently discontinued. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, October 15, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Advantice Health regarding express claims made by XF Agencija, d/b/a Lunavia. The challenge pertained to claims appearing on Lunavia’s website, social media, and third-party retailer pages regarding the benefits and efficacy of its antifungal nail pen.

During the inquiry, Lunavia informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

In 2024, claimants filed a record number of federal lawsuits challenging coverage under business liability policies – and they are on pace to file even more this year.

San Jose, CA — October 14, 2025 — Lex Machina®, the LexisNexis® Legal Analytics® platform, today announced the release of its 2025 Insurance Litigation Report, providing a comprehensive analysis of insurance litigation in US federal courts since 2015. The report gives legal and insurance professionals impactful data and exclusive insights into the modern era of coverage disputes.

Key findings from the report include:

• Rise of Business Liability Policy Disputes: Lawsuits concerning businesses’ liability coverage have increased significantly in federal courts each year since 2022, following a long period of stability. In 2024, over 3,000 business liability coverage lawsuits were initiated in federal district courts – more than in any year since 2010.
• Staying Power of Business Interruption Claims: Lawsuits seeking coverage under business interruption policies persist on the federal litigation scene even as such claims based on Covid-19 closures have passed their limitations periods. In 2024, more than 650 business-interruption coverage lawsuits were filed, a figure over 50% higher than any year from 2009 to 2019.

• Homeowners Policy Coverage Disputes are Climbing, Independent of Hurricanes: Excluding cases related to hurricanes, homeowner policy insurance cases have become significantly more frequent each year since 2018. In 2024, over 3,500 such lawsuits were launched in federal district courts – more than in any other year since at least 2009. Data from Lex Machina for January through September 2025 indicates another increase this year compared to last.

“The Insurance Litigation Report offers a detailed and comprehensive analysis of the trends influencing insurance litigation in federal courts,” said Sue Zago, Law Library Director and Professor of Law at the University of New Hampshire Franklin Pierce School of Law. “Utilizing the power of Lex Machina, this report provides an extensive dataset that enables lawyers to monitor trends among leading law firms and judges in areas such as general insurance, business liability, business interruption, hurricane-related claims, homeowners policies, and life insurance policies. A valuable tool!”

“Insurance litigation saw several pandemic-related spikes in 2021 and 2022 as certain types of coverage were in the spotlight. As we move further away from those years, different patterns are emerging with respect to the types of coverage that are the subject of litigation in the federal courts,” said Ron Porter, Lex Machina Practice Lead for Insurance Litigation Analytics. “The data also show that the increasing number and severity of hurricanes and other weather events drives case filings in affected jurisdictions.”

To learn more practical implications of the data trends noted in the 2025 Insurance Litigation Report, register now for our complimentary webinar on Wednesday, October 15, 2025, at 4:00 pm ET: The 2025 Lex Machina Insurance Litigation Report: Critical Insights Revealed. All attendees will receive a copy of the report. Not able to attend? Request a copy of the report at LexisNexis.com/LexMachina.  

The Lex Machina Legal Analytics platform equips litigation professionals to win more cases and attract more business. From precise timing metrics that inform legal budgeting to trend data on top law firms and leading judges, Lex Machina uniquely supplements traditional legal research and experience with customized, data-backed insights. These insights help lawyers identify prospective clients, navigate motion and trial strategies, and negotiate smarter settlements, ultimately giving firms a competitive edge in litigation.

About LexisNexis Legal & Professional 

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. 

About Lex Machina 

Lex Machina fundamentally changes how companies and law firms compete in the business and practice of law. The company provides strategic insights on judges, lawyers, law firms, parties, and other critical information across 22 federal practice areas and a rapidly growing number of state courts. Lex Machina allows law firms and companies to anticipate the behaviors and outcomes that different legal strategies will produce, enabling them to win cases and close business. 

Lex Machina was named one of Forbes’ Best Workplaces in the Bay Area in 2024, Winner of the “Media Excellence Award” for Analytics/Big Data 2024, “Great Places to Work” (2023-2024), one of “Legal Tech’s Most Promising Solution Providers” (CIO Review Awards 2022), “Greater Bay Area Top Workplaces 2022” (The San Francisco Chronicle Top Workplaces in the Bay Area 2022), “Legal Tech Company of the Year 2021″ (CIO Review, 2021), “2021 Legal Technology Trailblazer” (National Law Journal Trailblazer Awards, 2021), and Winner of the “Media Excellence” Award for Analytics/Big Data (13th Annual Media Excellence Award, 2021). Based in Silicon Valley, Lex Machina is part of LexisNexis, a leading global provider of legal, regulatory, and business information and analytics. For more information, please visit www.lexmachina.com.

Media Contact

Venture PR lexmachina@venturepr.co 

New York, NY – October 13, 2025 – In a challenge brought by Niagen Bioscience Inc., BBB National Programs’ National Advertising Division found certain Reus Research LLC claims for its Cata-Kor NAD+ Core and Cata-Kor NAD+ Advanced products supported.

However, the National Advertising Division (NAD) recommended other Reus claims be modified or discontinued after determining that some statements regarding product content and health benefits lacked sufficient substantiation, that certain influencer posts require clear and conspicuous disclosures, and that product ratings and reviews for substantially different products should not be combined.

Niagen and Reus compete in the dietary supplement industry. At issue for NAD were challenged express and implied claims for Cata-Kor products across product labels, website and Amazon product pages, and social media. The Cata-Kor Products contain nicotinamide adenine dinucleotide (NAD+).

Ingredient Content Claims

At issue were claims that Cata-Kor NAD+ Core contains 250 mg LipoNAD+ and Cata-Kor NAD+ Advanced contains 500 mg LipoNAD+. Among other places, the claims appear on the product packages, referring to “NAD+ Core … 250 mg” or “NAD+ Advanced… 500 mg.” According to Reus, the declared weights include the liposomal layer in which the NAD+ is encased.

Absent reliable consumer perception evidence, NAD determined that consumers would expect that the stated weight was the total amount of NAD+ in the product and therefore recommended that Reus discontinue these claims when made outside of the supplement facts panel on the product label or modify the advertising to avoid conveying the message that each dose or capsule of Cata-Kor NAD+ Core contains 250 mg of NAD+ and that each dose or capsule of Cata-Kor NAD+ Advanced product contains 500 mg of NAD+.

Ingredient Testing Claims

At issue were express testing claims as well as the implied claim that all lots of NAD+ products are third-party tested, verified, and certified for ingredient content and purity.

Although there is no methodology for testing LipoNAD+, Reus tested for NAD+ and followed an FDA-approved method for calculating and reporting a substance for which there is not a validated testing methodology. NAD found that Reus’s approach supported its basic third-party ingredient testing claims and for the claim that all lots of NAD+ Products were tested by a third-party lab.

Regarding its purity testing claims, NAD found that these claims convey the message that Reus’s products contain pure NAD+, which is not the case based on Reus’s own testing. NAD recommended that the purity claims be discontinued or modified to avoid conveying that Reus’s products contain pure NAD+.

Health Claims

At issue was whether the NAD+ in Cata-Kor’s Products influences NAD+ levels in the body. It is well settled that health-related product performance claims must be supported by competent and reliable scientific evidence on the actual product as it is marketed to consumers. Reus did not submit and there did not appear to be any human clinical studies on the oral ingestion of NAD+, whether liposomal or otherwise. In addition, Reus did not conduct any testing on the Cata-Kor Products themselves to support any of the challenged health claims or to show that the products influence NAD+ levels in the body.

NAD found that there was no evidence in the record to support Reus’s health or establishment claims related to the NAD+ in its products and therefore recommended Reus discontinue the challenged health claims.

Influencer Disclosures

At issue was if Reus incentivized influencers to promote Cata-Kor Products on TikTok without adequately disclosing their connections.

NAD found that the challenged TikTok posts require a clear and conspicuous material connection disclosure and found no support for the argument that because an influencer linked to a TikTok shop, consumers would know the influencer had a material connection to the seller. NAD also found that including a TikTok store link does not itself disclose a material connection. Furthermore, NAD found that TikTok’s built in disclosure tool, “Creator earns commission,” which appears at the bottom left portion of videos and is relatively small, could be easily missed by consumers.

NAD recommended that Reus require its influencers to clearly and conspicuously display material connection disclosures in the audio and visual portions of their videos.

Review Repurposing

At issue was whether Reus had engaged in review repurposing by having reviews for its prior product containing nicotinamide riboside (NR), a different active ingredient, included in the reviews for Cata-Kor NAD+ Advanced.

Because the NAD+ Products and the NR product are substantially different products, NAD advised that their product ratings and reviews should not be combined. NAD recommended that Reus take appropriate actions to have reviews for the NR product removed from the product page selling Cata-Kor NAD+ Advanced.

During the proceeding, Reus voluntarily agreed to permanently discontinue all comparative superiority claims, doctor recommendation claims, Made in USA claims, and certain content, testing, and health claims as well as the related challenged implied claims. NAD will treat these claims for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Reus stated they “will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Pursuant to NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and creating fair competition for business.

64% of tax practitioners are now using generative AI in their work, but unclear policies and slow-moving cultures risk stalling progress. Meanwhile, client demand is pushing tax practices towards value-led and subscription-based pricing.

LONDON, 13 October 2025 – Today, Tolley®, part of LexisNexis® Legal & Professional, released a new report – The AI pricing shift in tax. The findings show adoption of AI tools is accelerating at pace, with 64% of tax professionals now using AI in their day-to-day work, compared to 40% in February 2025. The proportion of practitioners with no plans to adopt AI remains low at just 8%.

AI is rapidly becoming embedded in tax workflows. Four-fifths (80%) of users say its main benefit is delivering work faster, while 70% cite improved client service and 55% highlight competitive advantage. Yet only 15% of tax professionals say AI is fully embedded in their strategy and operations, with most describing adoption as slow, experimental, or underfunded.

The report also reveals how AI is transforming client expectations around pricing. While billable hours remain dominant, many firms are already experimenting with fixed fees (41%), flat fees (38%), or phased pricing (20%). Interest is growing in AI-enabled billing models, with 26% of respondents considering subscription-based services and 20% exploring bundled offerings that combine AI outputs with expert review.

Commenting on the findings, Jonathan Scriven, Director of Tax Markets at LexisNexis, said:

“AI is fundamentally changing the economics of tax. Faster workflows and smarter insights are challenging the billable hour and creating pressure for value-led pricing. Organisations that adapt quickly will not only meet client expectations but also attract top talent and strengthen trust in their services.”

The report also highlights a potential talent risk for teams that fail to invest. One in five tax practitioners (20% private practice, 23% in-house) said they would consider leaving their organisation if it does not adequately adopt AI.

About Tolley and LexisNexis Legal & Professional

Tolley is part of LexisNexis^® Legal & Professional. It provides answers to tax specialists throughout their tax career. Covering all tax areas, Tolley’s core products offer intellectual tax guidance, the latest research and career development paths for every tax professional. LexisNexis Legal and Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. 

Media Contact

Matthew Leopold – Head of Brand, Content and PR Marketing, LexisNexis UK

Email: Matthew.Leopold@lexisnexis.co.uk

 

Notes for editors

• This press release is embargoed until 00:01 on 13 October, 2025
• You can view the report here:  https://www.lexisnexis.co.uk/tolley/tax/insights/tax-ai-report-h2-2025-tolley/index.html