Author: Operations Team

New York, NY – June 20, 2025 – Following a challenge by GuruNanda, LLC, BBB National Programs’ National Advertising Division determined that The Procter & Gamble Company (P&G) provided a reasonable basis for all challenged claims made for its Crest Pro-Health Gum Detoxify toothpaste.

GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest’s Pro-Health Gum Detoxify toothpaste appearing on the product label, on the Crest website, and on third-party product pages, including Amazon and Walgreens.

“Gum Detoxify”

GuruNanda argued that the “Gum Detoxify” product name is understood by consumers to mean the toothpaste will remove all toxins and harmful substances from gums, including tobacco, heavy metals, PFAS, inflammatory chemicals, as well as broader detoxification throughout the mouth and body.

The National Advertising Division (NAD) concluded that, in context, the “Gum Detoxify” claim is qualified by the claim “neutralizes plaque bacteria, even around the gumline, for 24 hours,” which narrows the claim meaning to communicate that the detoxification benefit relates specifically to plaque and gingivitis.

NAD found that P&G’s competent and reliable scientific evidence supported a finding that the stannous fluoride ingredient in Crest Gum Detoxify neutralizes plaque acid, binds toxins to make them ineffective, and kills plaque bacteria.

Therefore, NAD determined that P&G provided a reasonable basis for the “Gum Detoxify” name.

“Neutralizes Plaque Bacteria…” Claim

NAD determined that the term “neutralizes” in the challenged claim “Neutralizes Plaque Bacteria, Even Around The Gumline, For Up To 24 Hours (With Twice A Day Brushing),” is not an absolute claim that 100% of plaque bacteria will be made entirely ineffective by brushing with Crest Gum Detoxify.

After reviewing P&G’s evidence demonstrating a measurable overall plaque bacteria benefit, NAD concluded that the body of evidence provided a reasonable basis for the challenged claim.

ADA Seal

GuruNanda also challenged P&G’s use of the ADA Seal that appears on the front of Crest Gum Detoxify packaging and also argued that it is not compliant with the ADA seal artwork display standards.

NAD determined that the “ADA Accepted” seal is properly displayed and does not imply that the product is ADA Approved for the claimed detoxification and bacteria neutralization benefits.

In its advertiser statement, P&G stated they are “pleased by the NAD’s conclusion.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 18, 2025 – Following a challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division found certain claims related to Verizon’s Communications Inc.’s Satellite Texting services supported but recommended that Verizon modify disclosures for other Satellite Texting service and “largest network” advertising.

The National Advertising Division (NAD) reviewed express claims made by Verizon, including that it is “conquering dead zones with satellite” and that it operates “America’s largest network.”

Satellite Claims

NAD found that the challenged claims “VERIZON Satellite Powered” and “Verizon is conquering dead zones with satellite,” do not convey the message that only Verizon has this functionality or that competitors do not.

NAD next examined whether there was support for Verizon’s monadic claims. NAD found that the Verizon/AST SpaceMobile partnership, which is only in testing stages, could not support the challenged claims. NAD noted that although the Globalstar and Skylo partnerships were not on Verizon’s network, the precise details of how satellite texting is achieved (including whether this is done through Verizon’s own network or otherwise) is likely immaterial to consumers.

NAD also found the disclosure that appeared in the discontinued Buzz Aldren commercial, stating “Satellite connectivity requires select new model phones with updated software. Must be outside w/line of sight to satellite; might not work in parts of Alaska,” did not clearly and conspicuously disclose that only newer phone models with updated software will be able to access this service.

NAD therefore concluded that Verizon has provided a reasonable basis for the claims “VERIZON Satellite Powered” and “Verizon is conquering dead zones with satellite,” but recommended that in future advertising, Verizon ensure that any accompanying disclosures describing the availability of the satellite texting features be clear and conspicuous.

“Largest Network” Claims

T-Mobile challenged Verizon’s “America’s largest network” claim that included the disclosure, “‘Largest network’ based on total postpaid phone connections publicly reported by Verizon, T-Mobile, and AT&T, Q3 ’24.”, arguing that in the telecom industry, “largest network” typically refers to geographic coverage or population reach, not subscriber numbers.

NAD found the phrase “largest network” to be ambiguous, potentially conveying different messages to consumers. NAD also determined that the term “postpaid phone connections” may not clearly communicate that it refers to Verizon subscribers.

NAD therefore concluded that the challenged claims could be substantiated when properly qualified with an appropriate disclosure, but that Verizon’s disclosure was not clear or conspicuous due to the use of the term “postpaid phone connections.” NAD recommended that Verizon modify its disclosure to make clear what “postpaid phone connections” references.

During the inquiry, Verizon informed NAD that it had permanently discontinued the challenged implied claims relating to satellite-supported texting and its wireless network. Except where it relates to overlap with express claims, NAD did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Verizon stated that it “will comply with NAD’s recommendations.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.

Harvey customers will benefit from LexisNexis generative AI technology and exclusive legal content including U.S. case law, statutes, and Shepard’s^® Citations and jointly developed legal workflows

NEW YORK and SAN FRANCISCO, June 18, 2025 – LexisNexis^® Legal & Professional and Harvey today announced a strategic alliance to integrate LexisNexis generative AI technology, primary law content, and Shepard’s^® Citations within the Harvey platform and jointly develop advanced legal workflows. The alliance combines LexisNexis AI technology and industry-leading content for high-quality and verifiable legal answers, with the AI transformation users expect in Harvey, unlocking a powerful new experience for Harvey customers.

Within Harvey, customers can ask LexisNexis Protégé to receive comprehensive, trusted AI answers grounded in the LexisNexis collection of U.S. case law and statutes, validated through Shepard’s^® Citations. Harvey users can ask complex legal questions in natural language and receive citation-supported answers from primary sources of law, refine their queries through follow-up questions, and seamlessly continue their research. Answers are generated using LexisNexis fine-tuned models within a proprietary infrastructure that anchors responses in legal content, metadata, and case law relationships, powered by Shepard’s^® Knowledge Graph and Point of Law Graph technology.

Harvey and LexisNexis will also develop sophisticated legal workflows built on the latest generative AI technology. These co-developed workflows will initially include:

• Motion to Dismiss Workflow: Generates high-quality Motion to Dismiss arguments and related client communications with legal research content from LexisNexis
• Motion for Summary Judgment Workflow: Automates key steps in drafting a Motion for Summary Judgment with supporting legal research content from LexisNexis

“Our customers trust LexisNexis for authoritative legal content, and we’re excited that they will benefit from LexisNexis capabilities within the Harvey experience,” said Winston Weinberg, CEO of Harvey. “Together, we’re delivering seamless access to reliable, citation-backed answers and custom workflows, making legal work faster and easier than ever.”

“Our strategic alliance with Harvey reflects our commitment to deliver the highest-quality answers and make legal work easier and more efficient,” said Sean Fitzpatrick, CEO, LexisNexis North America, UK, and Ireland. “We’re delighted to co-develop workflows with Harvey and bring the power of LexisNexis AI technology and authoritative legal content directly to Harvey customers.”

LexisNexis legal technology and content will be integrated in Harvey later this year. The development of collaborative Motion to Dismiss and Motion for Summary Judgments workflows will begin immediately.

For more information on the latest AI solutions and offerings from Harvey, visit www.harvey.ai.
For more information on the latest AI-powered offerings from LexisNexis, visit www.lexisnexis.com/ai.

About Harvey
Harvey is domain-specific AI for legal and professional services. Our products streamline workflows in areas including contract analysis, due diligence, compliance, and litigation to drive efficiency and value. Global law firms and Fortune 500 enterprises around the world use Harvey to enable faster, smarter decision-making. Backed by world-class investors including Sequoia, Kleiner Perkins, GV, OpenAI Startup Fund, and Coatue, Harvey is used by 335+ customers in 45+ countries.

About LexisNexis Legal & Professional
LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

New York, NY – June 12, 2025 – Following a challenge by the Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that Coterie Baby Inc. discontinue certain comparative absorbency claims and improve endorsement disclosures for its product, The Diaper.

P&G, maker of Pampers, challenged express and implied claims made by Coterie on its website and in influencer marketing for its premium diaper, The Diaper. The challenged claims include “Up To 4x Absorbency Compared to Leading Brands,” “Up To 3x Drier Skin Compared to Leading Brands,” and superiority claims such as being the “most absorbent” and “most high performing” diaper on the market.

Superiority Claims

At issue for the National Advertising Division (NAD) were Coterie’s claims that The Diaper was “4x faster” at absorbing and “3x drier” than leading brands. These claims were based on two studies using synthetic urine to test absorption speed and rewet levels.

After review of the studies’ testing methods, as well as those provided by P&G, NAD found that the results are sufficient for Coterie to meet its initial burden of providing a reasonable basis that The Diaper product is 4x more absorbent and 3x drier when compared to certain diapers, but not to Pampers diapers.

NAD found that P&G’s studies, which had similar methodology but very different results, to be more reliable, and determined that Coterie’s studies could not support a claim that The Diaper was up to 4x as absorbent and 3x drier when compared to the “leading brands” since it did not demonstrate superiority over Pampers diapers.

In addition, NAD determined consumers would reasonably expect the challenged “up to” claim to mean that Coterie’s The Diaper is 4x faster at absorbing than any Pampers or Huggies diaper, when in fact the 4x faster absorption is substantiated only when compared to Huggies diapers.

Accordingly, NAD recommended that Coterie discontinue the claims “Up To 4x Absorbency Compared to Leading Brands” and “Up to 3x Drier Skin Compared to Leading Brands.”

Endorsement Claims

P&G alleged that Coterie did not include material connection disclosures in social media and blog posts by its endorsers, including a Facebook post asking, “Which diaper is best?” and displays multiple brands, including Coterie, but does not name them. Coterie argued there is no endorsement until the consumer clicks through to the blog, where a disclosure appears. 

Here, NAD found that the Facebook post appears as an objective review, and it is only when a consumer clicks through to the blog post that they are informed that the post is a paid endorsement.

The FTC Endorsement Guides state that native ads must be identifiable as advertising before consumers arrive at the main advertising page. NAD therefore recommended that Coterie clearly and conspicuously disclose its material connection to the endorser in its advertising, including originating social media posts that link to an endorsement.

During the proceeding, Coterie voluntarily agreed to permanently discontinue certain challenged claims. As a result, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Coterie stated they “will comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 10, 2025 – In a Fast-Track SWIFT challenge brought by DIRECTV, LLC, BBB National Programs’ National Advertising Division recommended that Sling TV LLC either modify or discontinue certain advertising claims that suggest consumers can fully customize their channel lineup and only pay for the channels they choose.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Sling and DIRECTV are competitors offering live television streaming with various channel packages.

DIRECTV challenged Sling’s video and website claims that offer its customers the ability to customize their channel lineup and pay for only the channels they choose, including

“Choose and customize your channel lineup…Sling lets you do that,” “I wish my TV provider let me choose what I pay for. Sling lets you do that,” and “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you.”

NAD found that while Sling offers a variety of choices and add-ons at various price points after customers select the base package, Sling customers do not have the ability to select and pay only for the channels they choose. All customers must first select and purchase one of the base Sling TV packages, and only then does Sling offer customization options. It does not, however, offer a fully à la carte channel selection experience without any limitations.

Accordingly, NAD recommended Sling either discontinue the claims or modify the advertising to clearly and conspicuously disclose that the ability to choose and customize one’s channel lineup requires a subscription to one of Sling’s base packages to avoid conveying the unsupported message that consumers can create a fully à la carte service.

NAD further determined that the claim “Unparalleled flexibility. Control what channels you pay for and customize your channel lineup so that it’s unique to you,” when viewed in context on Sling’s website, conveys a supported message.

In its advertiser statement, Sling stated that it “will comply” with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – June 9, 2025 – As part of its routine marketplace monitoring program, BBB National Programs’ National Advertising Division found that Microsoft Corporation supported certain express functionality claims for Microsoft 365 Copilot but recommended that certain productivity claims and certain claims related to Business Chat be modified or discontinued.

The National Advertising Division (NAD) reviewed express and implied claims made by Microsoft on its website for its Microsoft 365 Copilot AI-powered digital assistant product. Launched for its enterprise customers in November 2023, the Copilot name is used across all Microsoft 365 suite applications, including Word, Excel, PowerPoint, Outlook, Teams, and Business Chat.

Generating, Summarizing, and Rewriting from Files

NAD examined several claims made throughout Microsoft’s website about Copilot’s capabilities to generate, summarize, and rewrite from files, including its capacity to “synthesize and summarize large amounts of data,” to brainstorm and draft content in Business Chat, and to draft outlines for PowerPoint presentations.

In the context in which these claims are made, NAD determined that these claims convey the message that Copilot works seamlessly with all user files and can generate content, rewrite documents, generate summaries, or create PowerPoint presentations from a user’s files with no material limitations on file type, size, length, or the number of files to which a user can refer and link.

NAD found that Microsoft provided reasonable support for the express claims about how Copilot can summarize and draft new content sufficient to demonstrate that they are substantiated. Although limitations on Copilot’s functionality were not disclosed directly in the claims, NAD determined the limitations did not impact how consumers use Copilot.

Use Across Apps and Business Chat

NAD reviewed Microsoft’s claims that Copilot can assist users with “[g]et[ting] up to speed in less time” by “working seamlessly across all your data” and that Business Chat “helps you ground your prompts in work and web data in the flow of work.”

NAD determined that one message reasonably conveyed by the use of the terms “seamlessly” and “in the flow of work” was that actions across apps are uninterrupted or continuous, with less manual steps required.

NAD examined whether consumers understood the differences in functionality, specifically as it relates to Business Chat. NAD concluded, based on the context of the claims and universal use of the product description as “Copilot,” that consumers would not necessarily understand the differences.

Microsoft provided evidence demonstrating that Copilot helps users “get up to speed in less time,” “carry out specific goals and tasks” in Word and other apps, and “ground… prompts in work and web data.” However, Business Chat cannot generate a document in other applications as manual steps are required for Business Chat to produce the same results as Copilot in a specific Microsoft 365 app.

NAD recommended that Microsoft modify its advertising to clearly and conspicuously disclose any material limitations related to how Business Chat assists users.

Productivity and ROI

NAD reviewed Microsoft’s claims about Copilot’s productivity and ROI benefits, including that “67%, 70%, and 75% of users say they are more productive” after 6, 10, and over 10 weeks based on the Copilot Usage in the Workplace Study showing perceived productivity gains over time.

NAD found that although the study demonstrates a perception of productivity, it does not provide a good fit for the objective claim at issue. As a result, NAD recommended the claim be discontinued or modified to disclose the basis for the claim.

During the inquiry, Microsoft informed NAD that in the ordinary course of business it had permanently discontinued certain productivity claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser’s statement, Microsoft stated that “although we disagree with NAD’s conclusions” about certain elements of the decision, Microsoft “appreciates the opportunity to participate in this proceeding and will follow NAD’s recommendations for clarifying its claims.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY, June 9, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Eli Lilly and Company regarding express and implied advertising claims made by Begin Anew MedSpa concerning the efficacy and benefits of its compounded tirzepatide medication.

The challenged health-related claims, including claims that Begin Anew’s Tirzepatide + B12 product is FDA approved, allows users to achieve (“fast and extreme”) weight loss without having to make lifestyle changes, and that its unique B12 formulation reduces nausea, appeared on Begin Anew’s website.

During the inquiry, Begin Anew informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Begin Anew MedSpa stated it is “dedicated to supporting the self-regulatory process and are fully devoted to promoting truthful advertising.“

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.  

New York, NY – June 6, 2025 – In a challenge brought by the International Bottled Water Association, BBB National Programs’ National Advertising Division determined that Boxed Water is Better®, which markets and sells purified water in plant-based cartons, provided a reasonable basis for challenged recyclability, tree planting, and certain environmental impact claims.

However, the National Advertising Division (NAD) recommended that Boxed Water is Better modify or discontinue other claims related to renewable materials and sustainable sourcing.

During the proceeding, Boxed Water is Better voluntarily agreed to modify certain environmental comparison claims and permanently discontinue certain comparative environmental claims. Therefore, NAD did not review these claims on their merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.

Recyclability Claims

In support of claims that its cartons are “Recyclable” and “100% Recyclable,” Boxed Water is Better explained that each carton of Boxed Water contains only three materials: fiber, aluminum, and plant-based plastic, and 100% of these materials are recyclable.

It was undisputed that 100% of the Boxed Water carton is able to be recycled, provided the facility separates the layers and has the capacity. Therefore, NAD concluded that Boxed Water is Better provided a reasonable basis for its recyclability claims.

Renewable Materials Claims

In support of its “92% plant-based carton” and “our carton is made from 92% renewable materials” claims, Boxed Water is Better explained that the liner film and the cap are 100% plant-based plastic as determined through a mass balance accounting approach (a method to track the sourcing of renewable materials when mixed with non-renewable materials in production even where any individual carton may not physically contain the claimed amount of renewable material).

NAD noted that some consumers may not know of mass balance and instead may reasonably expect the claim to mean that each carton physically contains 92% renewable materials. Therefore, NAD recommended Boxed Water is Better modify these claims to clarify how their calculations are done.

Additionally, NAD recommended that Boxed Water is Better modify the unqualified renewable claim “Explore our renewable packaged option” by disclosing the amount of renewable materials in the cartons, and discontinue the claim “For those times when reusable bottles aren’t an option, our paper-based cartons are the most renewable option in the water aisle” as the evidence was not sufficient to support this superiority claim.

General Environmental Benefit and Sustainability Claims

Given the context in which the challenged claims appear on the Boxed Water is Better website, NAD concluded that many of the Boxed Water is Better carton claims, including “The earth loves our box,” “Better for the Planet,” and “Sustainable” are not unqualified general environmental benefit claims and do not require additional qualification.

However, NAD recommended that Boxed Water is Better modify its “Sustainably sourced” claim by clearly and conspicuously explaining what the claim means.

Life Cycle Analysis Claims

During the challenge, Boxed Water is Better agreed to permanently modify certain claims to make clear that the comparison is to premium plastic bottles, including “Boxed Water is Better,” “Boxed Water is better than plastic,” and “Compared to single-use plastic bottles and canned water, our plant-based cartons have a lower environmental impact throughout their lifecycle.”

In support of these and similar claims, Boxed Water is Better submitted a Life Cycle Analysis comparing the environmental impact of a carton of Boxed Water to a model premium plastic water bottle and a model aluminum can of water. Based on the results, NAD concluded that Boxed Water is Better provided a reasonable basis for its comparative environmental impact claims, including “Boxed Water is better than aluminum.”

Tree-Planting Claims

NAD concluded that Boxed Water is Better’s evidence of the number of trees planted sufficiently supports its claims that it planted 1.5 million trees.

Other Claims

NAD concluded that Boxed Water is Better’s advertising did not reasonably convey the challenged messages that Boxed Water is Better cartons are made with 100% plant-based materials and that the cartons are biodegradable.

The International Bottled Water Association stated that it will request review of NAD’s decision by the National Advertising Review Board (NARB), the appellate-level truth-in-advertising body of BBB National Programs.

In its advertiser statement, Boxed Water is Better stated that it “will follow NAD’s recommendations” and “thanks NAD for its careful analysis.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

A Forgotten Frank Lloyd Wright Design Finds New Life at Motawi Tileworks

A 1927 magazine design by Wright becomes a radiant ceramic art tile, handmade in Ann Arbor

In 1927, Frank Lloyd Wright created a set of twelve illustrations for Liberty magazine, which were rejected for being too radical. The magazine passed, but the designs—dynamic, colorful, and full of life—remained. Nearly a century later, one of them has found new form in ceramic.

Motawi Tileworks has introduced Jewelry Shop Window, the latest addition to its growing Frank Lloyd Wright collection. It brings his stylized depiction of necklaces and adornments into crisp relief—complete with shimmering curves, layered geometry, and a richly off-center composition.

Jewelry Shop Window

This isn’t the first time Motawi has turned to Wright’s unused Liberty designs for inspiration. Jewelry Shop Window joins a family of tiles based on these vibrant graphics, including Frozen Spheres, March Balloons, May Basket, and Saguaro. Together, they reveal a lesser-known side of Wright’s genius—graphic, playful, and perfectly suited to tile.

May Basket

“It’s asymmetrical, a little sparkly, and full of unexpected balance,” says Nawal Motawi, founder and artistic director. “It shouldn’t work, but it does—and that’s somehow totally Wright.”

The 8×8 art tile is crafted using the Cuenca technique, in which raised lines create hundreds of tiny pools that are filled by hand with colorful glazes. This centuries-old process gives each tile its dimension, texture, and luminous depth—echoing the layered richness of Wright’s original graphic vision.

Saguaro

Jewelry Shop Window joins a collection that includes fan favorites like Imperial Peacock and Waterlilies. Motawi’s Wright-inspired tiles aren’t just admired—they’re trusted. They’ve even been used in restoration projects at actual Wright homes, including the Elizabeth and Rollin Furbeck House in Oak Park, Illinois.

All Motawi tiles are handmade in Ann Arbor, Michigan, and designed for individual display or installation in bathrooms, fireplaces, floors, and kitchen backsplashes.

Jewelry Shop Window and the full Frank Lloyd Wright Collection can be found at: motawi.com/collections/art-tile/frank-lloyd-wright

About the Frank Lloyd Wright Foundation

The Frank Lloyd Wright Foundation, established by Wright in 1940, is dedicated to preserving Taliesin and Taliesin West, both UNESCO World Heritage sites, for future generations, and inspiring people to discover and embrace an architecture for better living through meaningful connections to nature, the arts, and each other. The Foundation continues the Frank Lloyd Wright legacy by broadening access to his ideas, works, and designs—considered more relevant today than in his own time—and provides new pathways for audiences to create beauty and connectedness in their own lives. In 2020, Taliesin West was named among the top 10% percent of attractions worldwide by TripAdvisor. Visit FrankLloydWright.org for more information on tour schedules, cultural and educational experiences and events. To shop the latest Wright- inspired home, design and lifestyle products, visit FrankLloydWrightStore.com.

About Motawi Tileworks

Motawi Tileworks makes bold, handcrafted ceramic tiles in Ann Arbor, Michigan. Founded by Nawal Motawi in 1992, the studio is known for its vibrant glazes, clean design, and tile that celebrates everything from Frank Lloyd Wright to Charley Harper. Motawi art tiles are sold in hundreds of museums and gift shops across North America and its installations and murals have been featured in famous homes, public spaces, and Frank Lloyd Wright house restorations.

Explore more at motawi.com.

Press images and materials: motawi.com/pages/pressinquiries

New York, NY, June 4, 2025 – BBB National Programs’ National Advertising Division reviewed a challenge brought by Novo Nordisk Inc. regarding express and implied advertising claims made by Bayview Pharmacy Inc. for its compounded semaglutide products.

Novo Nordisk is a global pharmaceutical company specializing in diabetes care, including insulin and related products, as well as other chronic conditions including obesity, rare diseases, and cardiovascular conditions. Novo Nordisk is the sole manufacturer of the only FDA-approved semaglutide medicines: Ozempic® and Wegovy®. Bayview, a compounding pharmacy, marketed five concentrations of compounded semaglutide product for sublingual application for blood-sugar control and weight loss on its website.

Novo Nordisk argued that Bayview’s advertising conveyed misleading messages, including that its compounded “semaglutide” sublingual suspensions are Ozempic® and/or is the same as a generic version of Ozempic®. In addition, Novo Nordisk argued that Bayview makes several misleading superiority claims about the bioavailability of its compounded semaglutide sublingual suspension.

During the inquiry, Bayview informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Bayview stated it “will comply with NAD’s recommendations” and that it “appreciates NAD’s guidance.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and create fair competition for business.