Author: Operations Team

New York, NY – April 8, 2026 – In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division determined that Verizon Communications Inc. provided adequate disclosure of a future price increase in connection with its “four lines for $25/line” wireless service offer.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD).

At issue for NAD was whether Verizon’s video and online advertising adequately disclosed that its $25 per line pricing is a 36-month promotional rate that increases to $30 per line after the promotional period.

NAD found that, unlike short-term “teaser” offers that lead to dramatic price hikes after only a few months, the three-year price and future increase aligns with reasonable consumer expectations that wireless rates may adjust over the long term.

As the offer was not coupled with a “perpetual guarantee” or messaging suggesting the price would never change, NAD determined that the future $5 per month per line increase was not a material term requiring more prominent disclosure than what Verizon already provided. Therefore, NAD concluded that the challenged advertising required no modification to the disclosures.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

Ann Arbor, MI — Motawi Tileworks, the Ann Arbor-based maker of handcrafted ceramic art tile, is introducing Second Studio, a new line of employee-designed tiles that expands the company’s design tradition and reflects its commitment to the Small Giants philosophy—building a company that strives to be great, not huge.

The first release in the series, Jellyfish, was designed by Motawi artist Ronan Sampson and selected from more than 60 entries in an internal art competition. The 4×8 tile features a spiraling, flowing composition that captures the delicate tension of its subject—both graceful and quietly electric with motion—and can be installed in any orientation.

Second Studio marks the first time in the company’s 30+ year history that Motawi will release a series of designs not created by founder and artistic director Nawal Motawi, but by the artists who make the tiles every day—those pressing clay, glazing basins, and firing kilns across the studio. New designs in the line will be released quarterly.

The initiative grew out of employee interest in participating more directly in the design process. Entries were reviewed by a panel of judges and then opened to company-wide voting across Motawi Tileworks and its sister company and clay supplier, Rovin Ceramics.

For Motawi, the program represents both a creative expansion and a long-term investment in the company’s future.

“I’m not going anywhere, but I’m not going to be around forever,” said Nawal Motawi. “The company needs to be able to move forward with different aesthetic stewardship someday. Second Studio is a way of including more people in that process so that the eventual hand-off becomes a natural progression. Most of the tilemaking staff has artistic backgrounds, so it’s natural for them to have design ideas. I hope our public loves them even more than mine.”

The connection between making and designing is central to the Second Studio concept. As Motawi artist Alexis Ellison, whose design will be released next, explains, “Spending so much time glazing changes the way you draw—you start thinking in the language of the tile.”

Ellison’s tile, currently in development, will be the second release in the series.

Karen Kromrei, General Manager of Motawi Tileworks, led the organization of the competition. “We talk a lot about ownership here—not just of tasks, but of the work itself,” Kromrei said. “This competition let people see their creative fingerprints on the future of the line. When the voting opened up, you could feel the energy. Everyone had a favorite.”

Founded in 1992, Motawi Tileworks produces handcrafted ceramic tile inspired by Art Nouveau, Arts and Crafts, and Midcentury Modern design. Each tile is made using the centuries-old Cuenca technique, with glazes applied by hand to create distinctive, dimensional surfaces.

The first Second Studio tile, Jellyfish, is currently available for sale on Motawi’s website and in its Gallery. To view the collection, visit:
https://www.motawi.com/collections/art-tile?utm_source=press_release&utm_medium=referral&utm_campaign=second_studio_launch

More information about Motawi Tileworks is available at:
https://www.motawi.com/?utm_source=press_release&utm_medium=referral&utm_campaign=second_studio_launch

Media Contact:

Greg Anderson
Marketing Coordinator
Motawi Tileworks
grega@motawi.com
(734) 213-0017 x 253

New York, NY – March 31, 2026 – Following a challenge brought by Reus Research LLC, BBB National Programs’ National Advertising Division recommended that Iron Rock Ventures LLC modify or discontinue certain claims for its thinbi NAD⁺ dietary supplement. As Iron Rock did not provide an advertiser’s statement confirming that it will comply with the National Advertising Division (NAD) recommendations, Iron Rock will be referred to the appropriate regulatory authorities for review and possible enforcement action.

Iron Rock and Reus compete in the dietary supplement market, each offering products related to NAD⁺ supplementation. Reus challenged certain claims relating to the ingredient content of the thinbi NAD⁺ product appearing on labeling, Amazon product detail pages, and Instagram posts.

“8,457MG” Claim

NAD found that consumers are likely to interpret the “8,457MG” statement on the front label and in related advertising as conveying that the product contains 8,457 mg of active dietary ingredients per capsule.

Although Iron Rock argued that consumers would look to the Supplement Facts Panel (SFP) for the product’s actual ingredient amounts, NAD found that the information contained in the SFP cannot effectively qualify an express claim when it contradicts that claim. Therefore, NAD recommended that Iron Rock discontinue the “8,457MG” claim and avoid conveying that the thinbi NAD⁺ product contains 8,457 mg of active dietary ingredients.

Equivalence Claims

NAD also reviewed claims that certain concentrated botanical extracts in the product were “equivalent to” much larger amounts of green tea leaf, turmeric root, and grape seed, as well as the implied message that the product as a whole is equivalent or comparable to one containing 8,457 mg of dietary ingredients and delivers the same health benefits and efficacy.

NAD found the record did not support those claims and recommended that Iron Rock discontinue the challenged “equivalent to” claims when made outside the SFP.

NAD⁺ Content Claim

NAD found that, in the context of certain Instagram posts, consumers could reasonably interpret the prominently displayed “8,457MG” statement as representing an amount of NAD⁺. Because the thinbi NAD⁺ product contains 150 mg of NAD⁺ per capsule, NAD recommended that Iron Rock modify its advertising to avoid conveying that the product contains 8,457 mg of NAD⁺.

Because Iron Rock did not provide an advertiser statement confirming that it will comply with NAD’s recommendations or appeal the decision, NAD will refer Iron Rock to the appropriate regulatory authorities, including the relevant state Attorneys General pursuant to Section 5.1(A) of the NAD/NARB Procedures as well as platforms on which the advertising appeared and with which NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – March 31, 2026 – Following a challenge brought by OLLY PBC, BBB National Programs’ National Advertising Division recommended that Bayer HealthCare LLC discontinue or modify certain claims for its One A Day^® Men’s Pre-Conception Health Complete Multivitamin, a product marketed for men who are trying to conceive.

OLLY and Bayer are competitors in the dietary supplement market. OLLY challenged Bayer’s claims that Bayer’s One A Day Men’s Pre-Conception Health Complete Multivitamin supports healthy sperm and contains “powerful” antioxidants, including lycopene, as well as Bayer’s use of the term “complete multivitamin.”

The National Advertising Division (NAD) found that certain claims, including that men should take the product for at least three months before conception and that the product is specially designed to provide nutritional support while trying to conceive, reasonably convey the message that the product improves men’s chances of conception.

NAD also found that, in the fertility-focused context, certain claims that the product supports healthy sperm reasonably convey the message that the product improves sperm health and viability.

NAD found that the ingredient testing in the record did not support the challenged claims and recommended that Bayer discontinue or modify these claims to avoid conveying the unsupported message that the Men’s Pre-Conception Health Complete Multivitamin will improve chances of conception or that it improves sperm health and viability.

NAD also reviewed Bayer’s claim that the product contains “powerful antioxidants including Vitamin C, Vitamin E, selenium, zinc, and Lycopene which support healthy sperm.” NAD found that this claim conveys the message that the identified nutrients are responsible for delivering the claimed sperm-related benefits and that lycopene exhibits powerful antioxidant activity in the product.

Because the evidence did not support those messages, NAD recommended that Bayer discontinue or modify the claim.

With respect to Bayer’s use of the term “complete multivitamin,” NAD concluded that, in the absence of extrinsic evidence demonstrating consumer confusion caused by the product name, it would not recommend a change to the product name.

In its advertiser statement, Bayer stated that it will comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

 Following a phased rollout, Dentons has embedded Lexis Everyfile at the core of its UK Legal Delivery Centre, improving visibility, consistency and workflow efficiency across high-volume work.

London, U.K., 25 March 2026 – LexisNexis Enterprise Solutions, part of LexisNexis^® Legal & Professional, a global leader in information, analytics, and AI-powered legal workflow solutions,

today announces the successful and sustained adoption of Lexis^® Everyfile by global law firm Dentons in its UK Legal Delivery Centre (LDC). Following a measured, phased rollout across key teams within the LDC, Lexis Everyfile is now supporting multiple work types and business processes, demonstrating its value as a modern, scalable matter and knowledge management solution.

Dentons, the world’s largest law firm, partnered with LexisNexis Enterprise Solutions to introduce Lexis Everyfile as a targeted enhancement to the LDC’s operational tooling.

After several months of active use, the LDC reports strong improvements in consistency, transparency, and operational agility across its teams.

The LDC provides scalable, process driven support across a broad range of legal and administrative work, enabling Dentons’ UK practice groups to focus on higher value matters while ensuring consistency and efficiency across recurring tasks.

“Everyfile has quickly become an integral part of how we coordinate and deliver work across the Legal Delivery Centre. Its flexibility allows us to shape workflows that genuinely reflect how our teams operate, while maintaining the structure and consistency we need across recurring tasks,” said Greg Rigby, Head of LDC at Dentons. “It’s helped us improve visibility, reduce friction and give our people more headroom to focus on the work that really requires their expertise.”

Designed to simplify matter delivery, Lexis Everyfile connects lawyer expertise, key documents, process steps, and data insights in a highly configurable environment. By enabling Dentons to standardize core processes while still accommodating specialist workflows, Lexis Everyfile ensures that teams can confidently manage significant workloads without compromising quality.

The platform’s structured data capture and consistent workflow design also support Dentons’ broader goals around AI readiness. With Lexis Everyfile providing a more complete, more accurate dataset across key workstreams, the firm is now better positioned to leverage emerging AI tools responsibly and effectively.

“Everyfile is designed to make the operational backbone of a law firm more intelligent and more connected. Dentons’ implementation shows how a single digital file can unlock the value of knowledge and process in ways that empower teams and strengthen decision making across the business,” said Nigel Williams, Product Director, LexisNexis Enterprise Solutions.

Since going live, Dentons has also leveraged Lexis Everyfile to support evolving workstreams across the business, with the LDC using the platform to manage multiple matter types. The firm’s emphasis on demonstrating real world value before publicizing its adoption underscores its commitment to evidence based innovation.

 Early impact indicators have been positive, with teams reporting:

• Improved visibility of matter status and workflow progress
• Reduction in process variability across repeatable work
• Faster onboarding of new team members due to standardized, intuitive workflows
• Enhanced ability to track, reuse, and refine knowledge assets

The partnership highlights the combined value of Dentons’ forward thinking operational strategy and LexisNexis’ expertise in delivering legal technology that supports both compliance and commercial performance. As Dentons continues to strengthen its data foundations, Lexis Everyfile is expected to play a key role in enabling further optimization and informed adoption of next generation AI capabilities.

About LexisNexis^® Legal & Professional

LexisNexis^® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

Media Contacts:

Vidushi Patel

Tagus PR

T: +44 (0)7958 474 632

E: vidushi@taguspr.co.uk

Nicole Cunningham

LexisNexis | Enterprise Solutions

E: nicole.cunningham@lexisnexis.co.uk

Global study of 1,400 professionals reveals rapid workflow transformation driven by generative AI, with governance critical lever to scale impact and promote trusted outcomes

NEW YORK, March 19, 2026 — LexisNexis® today released its Future of Work Report 2026: Generative AI — Tool, Colleague, or Liability? revealing that generative AI (genAI) is rapidly transforming professional workflows, moving from experimentation to embedded daily use. The global study of 1,400 professionals across more than 20 industries finds that as genAI adoption accelerates, policy and oversight are not keeping pace, creating a growing need for enterprise-grade controls to support sustainable, responsible growth.

“Generative AI is now embedded in daily workflows across the enterprise,” said Todd Larsen, President Global Nexis Solutions, LexisNexis Legal & Professional. “As this continues to scale, trust in AI outputs requires more than model performance. It demands reliable, authoritative data, clear governance, and human accountability. Organizations that pair innovation with trusted data and disciplined oversight will be best positioned to deliver consistent, defensible outcomes at scale.”

Rapid adoption creates new governance demands

As genAI moved from experimentation to routine use, formal oversight remains inconsistent:

• 53% of professionals report using genAI without formal approval
• 28% say their organization has no formal genAI policy
• 55% personally pay for genAI tools, with 60% of those using them for work
• 19% received no AI training

These trends suggest AI is advancing inside organizations faster than enterprise controls are being established.

Confidence rises as organizations work to align oversight

The report highlights a growing gap between user confidence levels and organizational oversight maturity:

• 64% of professionals report being very or extremely confident in using genAI responsibly
• 74% of those who received mandatory AI training still report unauthorized genAI use
• 51% of organizations say they have launched internal AI agents
• Only 44% of employees clearly understand what those AI agents are or how they function

As genAI systems become more autonomous, leadership focus will continue to shift from capabilities to accountability and whether appropriate guardrails are in place.

Human oversight remains essential

Despite growing autonomy in AI systems, professionals continue to emphasize the importance of human validation:

• 65% of professionals say human validation is very or extremely important
• 56% believe humans should remain involved at every stage
• Only 9% support minimal human oversight

The data reinforces that AI effectiveness depends on structured validation, risk-tiered oversight, and clear policy frameworks.

A practical roadmap for leaders

To help organizations translate early momentum into sustainable value, the report outlines 10 immediate actions leaders can take to strengthen oversight and reduce risk, including:

• Establishing cross-functional AI governance councils
• Conducting enterprise-wide audits of AI usage
• Publishing clear and enforceable AI policies
• Deploying secure, enterprise-grade AI tools
• Implementing risk-tiered validation protocols

The research also identifies five integrated elements required for responsible enterprise AI adoption: comprehensive training, clear policies, vetted tools, validation processes, and ongoing support.

As genAI continues to reshape how work gets done, organizations that align innovation with trusted data, structured workflows, and clear governance will be best positioned to scale expertise, drive productivity, and realize sustainable returns.

The LexisNexis Future of Work Report 2026 is available now.

To download the full report, access industry-specific findings, or benchmark your organization’s AI maturity, visit:
https://www.lexisnexis.com/en-us/products/nexis-plus-ai/future-of-work.page

About LexisNexis® Legal and Professional

LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

InterAction+ AI Introduces AI Capabilities Including LexisNexis Protégé 

NEW YORK, March 19, 2026 — LexisNexis® Legal & Professional, a global leader in information, analytics, and AI-powered workflow solutions, today announced the commercial preview launch of InterAction+ AI, the next-generation evolution of the original legal CRM. Built natively in the cloud, InterAction+ AI transforms how legal professionals manage and strengthen client relationships, uncover and track opportunities, and drive more strategic client development. 

InterAction+ AI delivers advanced analytics, automated data capture, robust business planning capabilities, and seamless integrations to the legal and professional services sectors. The upgraded platform transforms fragmented data into actionable client intelligence. Firms can now more easily track and analyze relationships to drive business development and improve client retention. The new features are tailored to the distinct needs of practitioners who require timely and precise information while managing demanding workloads. 

Embedded AI Assistant: LexisNexis Protégé 
LexisNexis Protégé is the legal AI assistant that accelerates work across LexisNexis solutions and is now seamlessly embedded within InterAction+ AI. By combining InterAction’s valuable client insights with LexisNexis’ advanced AI capabilities, Protégé proactively surfaces critical signals, uncovers hidden connections, and recommends next steps tailored to each firm’s goals. 

“InterAction+ AI empowers our customers to proactively strengthen their relationships and grow their business,” said Sean Fitzpatrick, CEO Global Legal, LexisNexis. “LexisNexis uniquely offers the combination of agentic intelligence, integrated client data, authoritative LexisNexis content, and InterAction+ AI’s deep understanding of law firm’s business and relationships to deliver actionable recommendations directly within their preferred workflows.”  

Introducing AI-Driven Relationship Score 
At the center of InterAction+ AI is a new AI-driven Relationship Score: a differentiated capability designed specifically for law firms. Powered by Protégé, Relationship Score continuously evaluates the strength and trajectory of client relationships and provides actionable guidance to improve them. 

• Clear explanations behind each relationship rating
• Proactive alerts when client engagement changes 
• Trend monitoring over time to identify emerging risks or opportunities 
• Firm-specific weighting aligned to strategic priorities 
• Intelligent recommendations for next best actions 
• Automated email summaries with score updates and personalized improvement suggestions 

Enhanced relationship intelligence also helps firms optimize cross-selling opportunities and mitigate the risks in a timely manner. This capability supports proactive business development planning and efficient marketing strategies to drive measurable business growth. This new capability represents the first of many AI advancements the company plans to incorporate into InterAction+ AI. Visit the InterAction website for more information. 

About InterAction+ AI

InterAction+ AI is a client relationship platform designed for law and professional services firms. For three decades, InterAction has helped firms of all sizes drive business relationships, accelerate firm growth, and increase economic value by embedding client intelligence at the heart of every engagement. 

About LexisNexis AI Development

LexisNexis prioritizes customer-driven AI innovation that solves complex problems and enhances value. The company employs over 2,000 technologists, data scientists, and legal experts to develop safe, purpose-built legal AI solutions with human oversight in line with RELX Responsible AI Principles. Backed by advanced encryption and privacy technology, its global technology platform seamlessly integrates the latest AI advancements, including agentic AI, within a scalable, multi-cloud infrastructure. A proprietary Retrieval Augmented Generation (RAG) platform grounds large language model (LLM) answers in a comprehensive repository of trusted legal content to ensure authoritative responses, with validated citations powered by Shepard’s®. Customers can further personalize results with Document Management System (DMS) integration. The company’s multi-model approach selects the best AI model for each use case, supported by partners AWS, Anthropic, Google, Microsoft, Mistral, and OpenAI.

About LexisNexis® Legal & Professional

LexisNexis® Legal & Professional provides AI-powered legal, regulatory, business information, analytics, and workflows that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,900 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.

ATLANTA, GA, March 17^th 2026 — MICHELIN Connected Fleet, a subsidiary of Michelin focused on delivering data-driven fleet management solutions, today announced the launch of Smart Predictive Tire (b) for trailers hauled by Class 7 and 8 fleets.

This predictive trailer tire monitoring solution is designed to help fleet operators proactively manage tire health, reduce costs and improve uptime through real-time pressure, temperature and predictive maintenance insights.

Michelin’s proprietary Smart Leak algorithm powers Smart Predictive Tire to detect early signs of tire degradation and alert fleet managers before issues become critical. By enabling a proactive approach to tire maintenance, the solution, reduced tire-related unplanned downtime and expenses, optimized tire performance, and supports improved vehicle safety.

“Emergency roadside service continues to be a major pain point for fleets of all sizes, especially with trailers. When there is a tire-related event, the root cause is overwhelmingly attributed to improper inflation,” said Damon Newquist, vice president of sales at MICHELIN Connected Fleet. “Michelin’s proprietary Smart Predictive Tire solution uniquely empowers fleet operators with the tools and alerts to address these issues before they become critical. These tools are designed to help extend tire life, reduce costs, and help keep drivers off the side of the road.”

Developed by Michelin, a global leader in tire innovation, the Smart Predictive Tire solution also helps fleets achieve operational efficiency by maintaining proper inflations which can contribute to reduced fuel consumption and tire wear.

International pilot programs conducted in Europe have shown promising results. In some cases, fleets using Smart Predictive Tire reported:

• Up to 80% fewer emergency roadside tire events
• Up to 9% longer tire life where chronic under-inflation was corrected
• Up to 4% lower fuel consumption when recommended pressures were maintained

These figures are based on international data and pilot conditions. Actual results will vary depending on fleet size, vehicle type, routes, maintenance practices and implementation.

The Smart Predictive Tire solution is available as part of MICHELIN Connected Fleet’s Trailer Premium offer and supports multiple deployment options.

To learn more about this offer, please visit https://connectedfleet.michelin.com/en-us/smart-predictive-tire-offering.

About MICHELIN Connected Fleet

Founded by Michelin, MICHELIN Connected Fleet powered by NexTraq, provides fleet management solutions that help customers improve safety, reduce operating costs, enhance productivity, and drive sustainability through connected insights. MICHELIN Connected Fleet offers the tools and information that fleet operators and managers need to easily manage their fleets on a day-to-day basis and transform their operational efficiency. More than a supplier, we work as a true partner. Our team of experts will accompany you at all times, analyzing your mobility data to turn them into concrete actions, so that you can reduce your costs, improve your productivity, guarantee the safety of your drivers and manage more sustainable fleets.

New York, NY – March 17, 2026 – In a Fast-Track SWIFT challenge brought by The Farmer’s Dog, BBB National Programs’ National Advertising Division found certain Freshpet, Inc. dog food claims supported, but recommended others suggesting that its dog food is “human grade” be discontinued.

Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). The Farmer’s Dog and Freshpet compete in the fresh pet food market.

Farmer’s Dog argued that three video advertisements include various statements and images that necessarily imply that Freshpet’s dog food is human grade.

During the challenge, Freshpet informed NAD that it was permanently modifying the claim in a commercial “How does Freshpet make healthy food for dogs? The same way you make healthy food for people” to remove the second sentence. NAD determined that, as modified, the commercial does not convey a message that Freshpet dog food is human grade. Based on this voluntary permanent modification, NAD did not address the merits of this specific claim, and for compliance purposes it will be treated as if NAD recommended the modification and Freshpet agreed to comply.

In a social media advertisement, a dog owner states “We eat fresh, real food as much as possible at home, so of course, we want the same for Benji. That’s why we give him Freshpet Fresh from the Kitchen Home Cooked Chicken Recipe” and Freshpet dog food is “made with the same level of quality I want in my own food.”

NAD determined that these claims convey a message that Freshpet dog food is human grade and recommended Freshpet discontinue the claims as they appear in the Benji video.

NAD also reviewed a video depicting food being prepared in a home kitchen while Freshpet dog food is later served to a dog. NAD determined that this advertisement does not convey the message that Freshpet dog food is human grade because it focuses on freshness and simple ingredients and shows the dog being served its own meal from a package of Freshpet taken from the refrigerator, without suggesting that the product is human grade.

In its advertiser statement, Freshpet stated that it “will comply with the NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, promote fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.

New York, NY – March 16, 2026 – Following a challenge from Reus Research LLC, BBB National Programs’ National Advertising Division recommended that Niagen Bioscience, Inc. modify or discontinue certain express and implied claims for its Tru Niagen dietary supplement, including that it is “clinically proven to significantly increase NAD⁺ levels, and help maintain them with daily use,” as well as additional claims linking increased NAD⁺ levels to a range of health-related benefits.

Niagen Bioscience will appeal the National Advertising Division’s (NAD) decision.

Niagen and Reus compete in the dietary supplement market, each offering products intended to raise NAD⁺ levels in the body. Reus challenged claims that Niagen’s advertising conveyed unsupported messages regarding increases in NAD⁺ levels, organ-specific health benefits, broader vitality and anti-aging claims, cellular-level benefits, and consumer-perceptible effects, as well as the use of consumer testimonials and influencer marketing practices.

Establishment Claims

NAD evaluated the claim “clinically proven to significantly increase NAD⁺ levels, and help maintain them with daily use,” as well as a separate claim that NAD⁺ levels rise within hours and show significant increases within two weeks of supplementation.

Although the record included studies demonstrating that nicotinamide riboside (NR) supplementation, the active ingredient in Tru Niagen, can increase NAD⁺ levels under certain conditions, NAD concluded that differences in study design, populations, duration, endpoints, and conditions of use limited the extent to which the evidence supported the broad “clinically proven” claim.

Therefore, NAD recommended that Niagen discontinue the unqualified establishment claim and discontinue the compound timing claim as presented.

Health Benefit Claims

The challenged advertising included organ-specific health claims (e.g., “supports heart health,” “supports brain health”), broader vitality and anti-aging claims, and claims framed at the cellular level (e.g., “supports cellular energy that your heart cells need”).

NAD explained that claims framed at the cellular level may, depending on context—including surrounding clinical claims, organ-level health references, or consumer testimonials—reasonably convey consumer-perceptible functional health benefits. NAD distinguished between evidence demonstrating biomarker or mechanistic changes and evidence demonstrating functional health outcomes in consumers.

Where the record did not substantiate functional benefits reasonably conveyed, including cardiovascular, cognitive, immune, metabolic, exercise, anti-aging, or cellular repair-related outcomes, NAD recommended that the claims be discontinued or modified.

Testimonials

NAD determined that certain consumer testimonials conveyed unsupported messages regarding improvements in health, vitality, or functional benefits. Therefore, NAD recommended that Niagen discontinue those testimonials.

Influencer Advertising

NAD reviewed influencer marketing practices and recommended that Niagen ensure material connections are clearly and conspicuously disclosed in both audio and visual portions of content, consistent with the FTC Endorsement Guides and NAD’s guidance.

During the proceeding, Niagen voluntarily agreed to permanently discontinue certain challenged claims, including reproductive health, sleep improvement, and Made in the USA claims. NAD did not review those claims on the merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended their discontinuance and Niagen agreed to comply.

In its advertiser statement, Niagen stated that it “will appeal NAD’s decision.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than 20 globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create fair competition for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and promoting fair competition for business.