Month: March 2025

New York, NY – March 6, 2025 – In a challenge brought by competitor Earth Breeze Inc., BBB National Programs’ National Advertising Division recommended that Clean People LLC discontinue certain “Made in USA” claims and an implied cleaning superiority claim for its Clean People Laundry Detergent Sheets.

Clean People also voluntarily discontinued certain environmental, “Made in USA,” and comparative claims as well as claims Earth Breeze challenged as disparaging. The National Advertising Division (NAD) determined, however, that Clean People had a reasonable basis for its “Made in Canada” claim for its Clean People Laundry Detergent Sheets.

Implied Cleaning Superiority Claim

NAD determined that a social media post, which included an open comparison of performance attributes, may reasonably convey a message of implied cleaning superiority.

As Clean People did not provide evidence of its products’ comparative performance, NAD recommended that it discontinue the implied claim that the product performs better than competitive products, including Earth Breeze and traditional liquid laundry detergents.

Country-of-Origin Claims

As Clean People did not submit any evidence that the products are of U.S. origin, in whole or in part, NAD recommended that it discontinue the express “Made in the USA” claim and the implied claim that the products are entirely made in the U.S. or at a minimum, have a significant amount of U.S. content or U.S. processing.

NAD determined that Clean People had a reasonable basis for its “Made in Canada” claim because both the detergent sheets and their packaging are supplied by Canadian manufacturers who make those components in Canada and the suppliers meet major retailers’ standards for making that claim.

Endorsements & Consumer Review Practices

Earth Breeze took issue with Clean People’s consumer reviews posted on their website and alleged that Clean People made unsupported disparaging claims in social media, blogs, and Facebook pages linking to those blogs.

Based on Clean People’s representations that it had permanently discontinued or modified its endorsement and consumer review practices, as raised in the challenge, NAD did not review those practices on the merits and will treat them, for compliance purposes, as though NAD recommended they be modified or discontinued.

During the proceeding, Clean People voluntarily agreed to permanently discontinue certain express claims relating to Clean People’s ingredients, as well as certain implied comparative safety and cleaning efficacy claims. Therefore, NAD did not review these claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.

In its advertiser statement, Clean People stated that it would comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

New York, NY – March 6, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division recommended that The Magni Group, Inc. discontinue certain claims regarding the ability of its MagniLife Knee Pain Relief Soothing Gel to provide fast pain relief.

MagniLife Gel is touted as quickly relieving pain, swelling, and inflammation from sore muscles, joint discomfort, and injuries. The challenged claims appeared on product packaging, in direct mail advertisements, as well as online and on social media.

The National Advertising Division (NAD) noted that where the substantiation in the record consists solely of evidence regarding the efficacy of ingredients in a product, but not for the product itself, the advertising must not suggest or imply that the product provides the claimed benefits.

NAD determined that since The Magni Group lacked any testing on the product itself, it did not have a reasonable basis for unqualified claims that the product provides the challenged benefits and recommended that it discontinue the following claims:

• “Rapid Pain Relief”
• “Relieves stiffness, tenderness, swelling aching and burning pains associated with knee discomfort.”
• “Say goodbye to knee pain without surgery! Fast-acting gel reduces pain, swelling and inflammation from sore muscles, joint discomfort, and injuries. With added support for relief and recovery from proven, all-natural ingredients including Arnica, Dragon’s Blood, Cat’s Claw and MSM.”

Further, NAD also considered whether The Magni Group’s evidence could support qualified claims regarding the efficacy of the product’s ingredients, however it concluded that such evidence was not reliable support for the claimed benefits of MagniLife Gel’s ingredients.

In its advertiser statement, The Magni Group stated that it agrees to comply with NAD’s decision.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

McLean, VA – March 4, 2025 – BBB National Programs’ National Advertising Division has referred Homintell Inc. (d/b/a Afloia Direct) to the Federal Trade Commission (FTC) for a lack of response to a compliance inquiry regarding discontinuance of advertising claims for its HEPA Air Purifiers.

The referral stems from a National Advertising Division (NAD) challenge by Vesync Corporation against Afloia for express and implied claims that its HEPA Air Purifiers and filters met HEPA and H13 standards.

Afloia agreed to permanently discontinue the challenged claims. However, Vesync requested NAD open a compliance inquiry due to advertisements featuring the same or substantially similar claims that Afloia had previously agreed to discontinue.

Despite numerous outreach attempts, Afloia failed to respond to NAD’s compliance inquiry and therefore NAD has referred the matter to the appropriate government agency, in this case the FTC, and platforms on which Afloia’s advertising appeared and NAD has a reporting relationship.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

New platform empowers legal teams with AI-driven efficiency, enhanced collaboration, and streamlined case management to accelerate strategic decision-making

NEW YORK – LexisNexis^® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced the launch of CaseMap+ AI, an advanced litigation case management platform designed to streamline litigation processes and enhance strategic decision-making for litigators.

CaseMap+ AI integrates cutting-edge AI capabilities to empower litigators with efficient tools for organizing, analyzing, communicating, and presenting case information. The platform introduces a suite of innovative features that significantly streamline the review of deposition transcripts and documents.

Key features of CaseMap+ AI include:

• Generative AI Transcript and Document Summarization: Streamline the summarization and legal analysis workflow, providing brief and precise summaries to conserve time and effort.
• Third-party Integrations: Facilitate seamless document transfer and metadata management with industry-preferred technologies like iManage and RelativityOne.
• Document Production: Allows Bates stamping of documents.
• Improved Export to Folders and LexisNexis’ Sanction^® Litigation Presentation Software: Enables efficient download and organization of multiple documents, transcripts, and/or media into a single zip folder.

“CaseMap+ AI is set to transform the litigation landscape by providing legal teams with a centralized, AI-powered platform that enhances productivity and collaboration,” said Sean Fitzpatrick, CEO of LexisNexis North America, UK, and Ireland. “Our vision is to integrate Protégé, our personalized legal AI assistant, into CaseMap+ AI, enabling users to harness the power of AI to efficiently analyze, strategize, and draft documents.”

CaseMap+ AI is designed to address key challenges faced by litigation teams, such as organizing complex case data, uncovering intricate fact patterns, and presenting compelling case narratives. With responsibly developed AI and state-of-the-art security, CaseMap+ AI provides litigation teams with unique collaboration capabilities and confidence in data accuracy.

For more information on CaseMap+ AI, visit lexisnexis.com/casemap.

About LexisNexis AI Development

LexisNexis customer-driven AI innovation focuses on analytics and decision tools that solve complex problems and enhance value. The company responsibly develops safe AI solutions with human oversight, backed by advanced encryption and privacy technology. Its global technology platform seamlessly integrates extractive, generative, and agentic AI within a scalable, multi-cloud infrastructure to drive rapid innovation and continuously improve answer quality, accuracy, and speed. A proprietary Retrieval Augmented Generation (RAG) platform grounds large language model (LLM) answers in a comprehensive repository of trusted legal content and metadata, delivering high-quality answers and validated citations. Its multi-model approach selects the best AI model for each use case, and model fine-tuning ensures high performance of domain-specific, personalized LLMs, supported by partners Mistral, Anthropic, AWS, OpenAI, and Microsoft. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles.

About LexisNexis Legal & Professional 

LexisNexis^® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis^® and Nexis^® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.