Month: February 2025

Report shows 80% feel genAI has met or exceeded expectations but insufficient training, lack of trust, and ethical considerations remain barriers to realizing its full value

NEW YORK — February 11, 2025 — LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today released results from its second annual LexisNexis Future of Work Report, which demonstrates growing maturity and active exploration of generative AI (genAI) adoption. With more than 1,800 responses from professionals globally, the report reveals that 82% of respondents are open to the adoption of genAI technologies and products, with 73% indicating confidence in genAI’s capabilities and expecting a positive impact on day-to-day tasks.

Most notably, the survey reveals that professionals are no longer cautiously experimenting with genAI but are actively utilizing the technology to reap significant benefits in productivity and efficiency. Compared to LexisNexis’ 2024 Future of Work Report, the 2025 survey shows that respondents no longer see genAI as somewhat experimental but as a performance booster, with 80% noting genAI has met or exceeded their expectations. Significantly, 53% of professionals also noted saving one to two hours per day with genAI while 30% saw a three- to four-hour savings, reflecting a clear return on investment for organizations implementing the technology.

“As genAI becomes more integral to business, it’s transforming how we innovate and solve problems. To keep this momentum, we need to strategically implement AI tools that enhance human expertise and shape the future of work,” said Snehit Cherian, Chief Technology Officer of Nexis Solutions, a division of LexisNexis. “By using genAI effectively, we can boost productivity, drive innovation, and ensure long-term success.”

Additional insights and findings show:

• GenAI Reshaping Industries and Automating Tasks: GenAI continues to reshape industries including Professional Services & Consulting, Financial Services, Technology, Healthcare, and Education, with technology-focused industries showing the highest adoption of AI tools, and the financial sector also showing strong engagement. In terms of tasks, the top three areas where genAI excels among professionals are automating routine tasks, data analysis and insights, and creating written content.
• C-Suite Leaders Remain Committed to GenAI and Innovation: C-Suite leaders continue to demonstrate a strong readiness to utilize genAI, with more than half being “extremely” open to these new technologies and 84% being open overall – the highest level among all the career stages – underscoring their ongoing commitment to innovation.
• Generational and Career Synergy Enhances AI Integration: A blend of generational perspectives and career stages reveals that genAI thrives when experience meets technological fluency. Millennials and Gen-X professionals lead the charge in terms of AI integration, using their digital fluency to enhance productivity and foster innovation, while Gen Z’s inherent tech- savviness promises to further accelerate AI adoption.

Trust, Ethical Considerations and Training Required for GenAI Use and Adoption

While organizations are apt to explore and adopt genAI tools, barriers of trust, ethical concerns, and training must be addressed to attain genAI’s full value. 47% of surveyed organizations indicated concerns about data privacy or security and 44% noted a lack of trust in the accuracy of genAI outputs. When it comes to removing these hurdles, a multi-faceted approach is required, including:

• Clear organizational policies that balance security with innovation
• Better integration solutions for existing systems
• Comprehensive training programs
• Structured approaches to evaluating and implementing AI tools

By aligning AI initiatives with business objectives and continuously adapting to advancements, professionals and organizations can realize significant returns on their genAI investments.

For more details or to access the LexisNexis 2025 Future of Work report, please visit http://lexisnexis.com/futureofwork.

About LexisNexis Legal & Professional

LexisNexis® Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit https://www.lexisnexis.com.

New York, NY – February 6, 2025 – A panel of BBB National Programs’ National Advertising Review Board, the body that reviews appeals of decisions made by the National Advertising Division, determined T-Mobile US, Inc.’s claim, “save 20% every month vs. the other big guys,” is supported.

In the underlying National Advertising Division (NAD) case (#7402), Charter Communications, Inc. challenged T-Mobile’s commercial featuring Patrick Mahomes, Snoop Dogg, and influencer Kai Cenat. In the commercial, T-Mobile advertises that “families can save 20% vs. the other big guys” with T-Mobile wireless service.

In its decision, NAD recommended that T-Mobile discontinue or modify the challenged advertising to make clear the companies that are the object of comparison and avoid conveying the message that customers can save 20% compared to Spectrum Mobile in the first year of service.

The National Advertising Review Board (NARB) panel disagreed with the NAD decision and determined that, in the mobile phone category, the “big guys” are Verizon, AT&T, and T-Mobile, based on their significant market shares. The panel determined that consumers would not consider Spectrum Mobile, with its smaller market share, to be in that category.

Regarding the pricing claim, the NARB panel found that T-Mobile’s claim that consumers can, but not necessarily will, save 20% versus Spectrum Mobile is valid. The panel noted the availability of a “savings calculator” on T-Mobile’s website that allows consumers to calculate possible savings.

In its advertiser statement, T-Mobile stated that it “appreciates the panel’s careful consideration of the parties’ arguments” and “remains a strong supporter of the self-regulation process.”

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Review Board (NARB): The National Advertising Review Board (NARB) is the appellate body for BBB National Programs’ advertising self-regulatory programs. NARB’s panel members include 85 distinguished volunteer professionals from the national advertising industry, agencies, and public members, such as academics and former members of the public sector. NARB serves as a layer of independent industry peer review that helps engender trust and compliance in NAD, CARU, and DSSRC matters.

New York, NY – February 3, 2025 – As part of its routine monitoring program, BBB National Programs’ National Advertising Division found that certain efficacy claims for SBLA Beauty, Inc.’s Eye Lift Wand and its “breakthrough formula, including the patent-pending SBLA66Peptide, a truly revolutionary molecule” were supported.

However, the National Advertising Division (NAD) recommended that other claims be discontinued, including those conveying the unsupported message that the Eye Lift Wand can produce results similar to those achieved with an eyelift or other cosmetic surgical procedure.

Efficacy Claims

Based on SBLA’s pending patent application for SBLA66Peptide, NAD determined the claim “breakthrough formula, including the patent-pending SBLA66Peptide, a truly revolutionary molecule” is supported.

NAD also determined that certain claims regarding the key benefits of the Eye Lift Wand were supported by a reasonable basis, including:

• Opens the eye area by lifting the eyelids
• Lifts droopy eyelids; Tightens the skin of the entire eye area
• Diminishes crow’s feet and under-eye puffiness
• Improves skin texture and discoloration

Further, NAD found that the portion of the claim that refers to “continuous daily use [visible results] improve progressively” (“Visible results are immediate and with continuous daily use improve progressively”) was supported because SBLA’s expert assessment results show noticeable improvements over time.

NAD concluded that the claim “the first-ever eyelift at home, clinically proven to lift and smooth the eyelid in minutes” reasonably conveys that the product is an at-home alternative to plastic surgery by delivering a noticeably more youthful appearance in the eye area in minutes.

However, NAD found that while SBLA’s evidence demonstrated improved appearance in the eye area, the results are not comparable to an eyelift surgery. Accordingly, NAD recommended that SBLA discontinue the “try the first-ever eyelift at home” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and similar claims to avoid conveying the unsupported message that the product can produce results similar to an eyelift or other cosmetic surgical procedure.

NAD also recommended that:

• The “clinically proven to lift & smooth the eyelid in minutes” portion of the claim “try the first-ever eyelift at home, clinically proven to lift & smooth the eyelid in minutes” and “visible results are immediate” portion of the claim “visible results are immediate and with continuous daily use improve progressively” be modified to indicate that the immediate visible results are for eye brightness or, in the alternative, that they reflect the subjective assessment results; and
• The “smooths” and “visibly smooths” portions of the “visibly smooths eyelid creases” and “Smooths…eyelid creases” be modified to match the evidence in the record.

Before and After Photographs

NAD noted that the before-and-after photos appear to represent an outlier result that is not representative of the photos in SBLA’s clinical study. Since outlier results cannot be highlighted as representative of what consumers can reasonably expect to achieve when using the product as directed, NAD recommended they be discontinued or modified to accurately reflect the results of the study, including disclosure of the length of time of use.

During the proceeding, SLBA informed NAD that it was permanently discontinuing the claim “Builds collagen and regenerates skin cells.” Therefore, NAD did not review this claim on its merits and will treat the claim, for compliance purposes, as though NAD recommended it be discontinued.

In its advertiser statement, SBLA stated that it agrees to comply with NAD’s recommendations.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.