New York, NY – July 16, 2024 – BBB National Programs’ National Advertising Division has closed a Fast-Track SWIFT challenge initiated by Oral Essentials, Inc. regarding claims that competitor GuruNanda’s coconut pulling oil products, Coconut + Mint Pulling Oil and Cocomint Pulling Oil with 7 Essential Oils, can “naturally reverse a cavity” and “reverse cavities.” […]
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Texas becomes 11th MICHELIN Guide destination in North America MICHELIN Guide Inspectors are already in the field, finding culinary gems AUSTIN, July 16, 2024 — The MICHELIN Guide has arrived in the Lone Star State, as Michelin and Travel Texas today revealed the MICHELIN Guide Texas. Texas is home to award-winning barbecue, locally sourced seafood […]
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New York, NY – July 15, 2024 – BBB National Programs’ National Advertising Division will refer advertising claims made by Prolacta Bioscience, Inc. for its Human Milk Fortifier to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for review. The referral was made after Prolacta declined to participate in the industry self-regulation […]
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New York, NY – July 11, 2024 – In a Fast-Track SWIFT challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division recommended that AT&T Services, Inc. discontinue or modify the claim that its Supplemental Coverage from Space (SCS) is presently available to consumers. Cellular networks offer broad coverage throughout the United States, […]
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New York, NY – July 9, 2024 – In two Fast-Track SWIFT challenges brought by Move, Inc., BBB National Programs’ National Advertising Division recommended CoStar Group discontinue certain claims relating to the volume of traffic to CoStar’s website, Homes.com, including: “Homes.com just reached 156M monthly unique visitors.” “Homes.com now has DOUBLE Realtor.com’s traffic.” Fast-Track SWIFT […]
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New York, NY – July 9, 2024 – In a challenge brought by the Colgate-Palmolive Company, BBB National Programs’ National Advertising Division determined that The Procter and Gamble Company (P&G), in connection with advertising for its Dawn Platinum Dishwashing Liquid, had a reasonable basis for its express Invisible Grease Claims, as well as the implied […]
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New York, NY – June 28, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by competitor Vesync Corporation, Homintell Inc. (d/b/a Afloia Direct) voluntarily discontinued claims for various models of its air purifiers. Vesync argued that independent third-party tests showed that Afloia’s claims regarding products compliance with HEPA and/or H13 standards […]
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CONFIDENTIAL INFORMATION EMBARGOED UNTIL 00:01 ON THURSDAY 27th June Tolley announces the development of Tolley+ AI, as industry report reveals that two thirds of UK tax professionals have already embraced AI. The report reveals that more than 66% of UK tax professionals either use generative AI on a regular basis or intend to do so […]
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New York, NY – June 27, 2024 – In a challenge brought by SC Johnson & Son Inc. (SCJ), BBB National Programs’ National Advertising Division determined that certain claims made by Procter & Gamble Company (P&G) for its Native brand of personal care products are supported, including: P&Gs use of “simple” in its tagline “Clean. […]
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International Software-as-a-Service Awards Program Announces its Shortlist Miami, FL – 26 June 2024 – Momus Analytics today announced that it has been shortlisted in The 2024 SaaS Awards program in five categories including Best SaaS Product for Law and Legal Services, Best Data Innovation in a SaaS Product, Best SaaS Product for Business Intelligence or […]
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