McLean, VA – December 9, 2025 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with The Zillow Group and select brands under its portfolio — Zillow, Trulia, HotPads, and StreetEasy — to bring its websites and mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising […]
Read More >>New York, NY – December 4, 2025 – Following a challenge brought by Oral Essentials, Inc., BBB National Programs’ National Advertising Division reviewed advertising claims made by Smile&Shine Essentials, Inc. for its INOPRO® Whitening Strips, including statements regarding instant whitening, enamel safety, and no sensitivity. Oral Essentials and Smile&Shine compete in the marketing and sales […]
Read More >>New York, NY – December 4, 2025 – Following a challenge brought by Novo Nordisk Inc., BBB National Programs’ National Advertising Division recommended Willow Health Services, Inc. modify or discontinue health-related claims for its compounded semaglutide products. Willow Health is a telehealth company that markets compounded drugs to patients and physicians nationally. Willow Health’s compounded […]
Read More >>New York, NY – December 3, 2025 – Following a challenge from Capital One, N.A., BBB National Programs’ National Advertising Division found that certain claims for the JPMorgan Chase Bank, N.A. Chase Sapphire Reserve (CSR) credit card and Chase Sapphire Reserve for Business credit card are puffery, while others should be modified or discontinued. Capital […]
Read More >>New York, NY – December 1, 2025 – Following a compliance review stemming from a prior decision (Case #7376) and concerns submitted by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division will refer Rascals International Limited to the Federal Trade Commission (FTC) for failure to comply with the National Advertising Division’s […]
Read More >>New York NY – November 25, 2025 – Following a Fast-Track SWIFT challenge from The Procter & Gamble Company (P&G) regarding influencer and social media advertising for One Home Brands, Inc. d/b/a Blueland, BBB National Programs’ National Advertising Division determined that certain uses of the TikTok Shop “creator earns commission” disclosure were appropriate. Fast-Track SWIFT […]
Read More >>Campaign features Jacob Lofland and the BFGoodrich All-Terrain T/A KO3 tire From Co-Creator Taylor Sheridan, Season 2 of Landman is now streaming exclusively on Paramount+ GREENVILLE, S.C., Nov. 20, 2025 – BFGoodrich Tires, the pioneer of peak off-road driving performance, today announced a product integration partnership with Paramount+ and the hit TV series Landman, which […]
Read More >>New York, NY – November 20, 2025 – Following a challenge brought by Novo Nordisk Inc., BBB National Programs’ National Advertising Division reviewed express and implied advertising claims made by Regen Doctors, Inc. for its compounded semaglutide products that appeared on Regen’s website. Regen Doctors is a telehealth company located in Allentown, Pennsylvania that markets […]
Read More >>New York, NY – November 13, 2025 – Following a challenge brought by Novo Nordisk Inc., BBB National Programs’ National Advertising Division reviewed express and implied advertising claims made by Fletcher Family Medical Center for its compounded sublingual semaglutide product, Subsema, that appeared on Fletcher’s website. Fletcher Family Medical Center is a medical center located […]
Read More >>New York, NY – November 7, 2025 – Following a challenge submitted by Pfizer, Inc., BBB National Programs’ National Advertising Division will refer BridgeBio Pharma Inc. to the relevant government agencies for review and possible enforcement action for failure to participate in the National Advertising Division (NAD) inquiry. Pfizer and BridgeBio sell prescription medication to […]
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