New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge brought by Blueprint Test Preparation LLC, BBB National Programs’ National Advertising Division recommended that TPR Education, LLC d/b/a The Princeton Review (TPR), discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. […]
Read More >>New York, NY – April 15, 2024 – In a challenge brought by Chosen Foods, LLC, BBB National Programs’ National Advertising Division recommended that Lily of the Desert Nutraceuticals, Inc., discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure […]
Read More >>New York, NY – April 12, 2024 – BBB National Programs’ National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for the following claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser: “From longwear or waterproof makeup, sunscreen, dirt, oil + impurities melt that… AWF […]
Read More >>McLean, VA – April 11, 2024 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with global fast fashion retailer, Shein (SHEIN US Services, LLC), to bring its website Shein.com and its mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA). DAAP’s investigation, prompted by a […]
Read More >>New York, NY – April 11, 2024 – In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division recommended that HiSmile PTY discontinue certain safety and comparative claims for its teeth whitening products, PAP+ Strips and V34 Color Correcting Serum, including: Claims that peroxide containing whitening products are […]
Read More >>New York, NY – April 9, 2024 – BBB National Programs’ National Advertising Division has referred advertising claims made by Shizhan Sun, a mobile app software marketing company, to the Federal Trade Commission (FTC) and social media platforms after the company failed to provide a substantive response to the National Advertising Division’s inquiry. The […]
Read More >>In a new report, “Mapping Innovations: Patents and the Sustainable Development Goals” the World Intellectual Property Organization (WIPO) partnered with LexisNexis to reveal the industries, technologies and companies leading the charge for sustainable innovation. NEW YORK, April 9, 2024 – LexisNexis® Legal & Professional, a leading global provider of information and analytics, today announced its […]
Read More >>New York, NY – April 4, 2024 – BBB National Programs’ National Advertising Division will refer advertising claims made by Homintell Inc. (d/b/a Afloia Direct) for various models of its Air Purifiers to the Federal Trade Commission (FTC) and other regulatory authorities for review after Afloia declined to participate in the industry self-regulation process. The […]
Read More >>New York, NY – April 4, 2024 – In a Fast-Track SWIFT challenge brought by Reynolds Consumer Products LLC, BBB National Programs’ National Advertising Division recommended that The Glad Products Company modify its “25% more durable” claims for Glad ForceFlex MaxStrength bags to include clear and conspicuous disclosures indicating the object of comparison is Glad’s […]
Read More >>New York, NY – April 3, 2024 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Charter Communications, Inc. modify certain claims for its Spectrum Business Wireless Internet Backup service. At issue for the National Advertising Division (NAD) was whether the challenged claims, which appeared in a […]
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