Nexis® Newswire Newsroom

New York, NY – November 9, 2026 – In a challenge brought by The Procter & Gamble Company, BBB National Programs’ National Advertising Division determined that Unilever United States, Inc. supported the challenged express and implied claims that Dove Deep Moisture Body Wash moisturizes skin for 24 hours, nourishes skin, and provides “Deep Moisture.” P&G […]

New York, NY – November 6, 2026 – Following a compliance inquiry stemming from a prior decision, BBB National Programs’ National Advertising Division will refer Kendal Nutricare Limited to appropriate government and state agencies and advertising platforms for review and possible enforcement action after the company elected not to participate in the compliance inquiry. The […]

New York, NY – November 4, 2026 – In a challenge brought by Eli Lilly and Company, BBB National Programs’ National Advertising Division recommended that Good Life Meds, LLC discontinue the challenged express health benefit and personalization claims for its compounded Tirzepatide+ products and modify its advertising to avoid conveying unsupported implied claims about product […]

New York, NY – October 30, 2026 – Following a challenge brought by GuruNanda, LLC, BBB National Programs’ National Advertising Division reviewed advertising claims made by Davids Health Sciences, Inc. for its Pulling Oil Oral Rinse, including claims regarding certain of the product’s oral health benefits and a claim that the product is “Proudly made […]

New York, NY – October 30, 2026 – Following a challenge by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division determined that Clutch, Inc. d/b/a Carpe provided a reasonable basis for the $19.95 reference price used in its Underarm Stick savings claims, but recommended that Carpe modify or discontinue other challenged […]

McLean, VA – October 27, 2026 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division will refer advertising claims made by HigherDOSE, LLC, to the appropriate regulatory authorities for failure to participate in two National Advertising Division (NAD) inquiries. HigherDOSE markets a Red Light Hat advertised to support healthy hair […]

New York, NY – October 22, 2026 – Following a reopened inquiry, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. (OEI) discontinue its “30 minutes to whiter teeth” claim for Lumineux Whitening Strips. In the underlying challenge brought by the Procter & Gamble Company (P&G) (Case #7235), the National Advertising Division (NAD) […]

McLean, VA – October 21, 2026 – As part of its routine, ongoing monitoring program, BBB National Programs’ National Advertising Division determined that Royal Caribbean Group’s voluntarily modified advertising is supported but recommended further changes to the company’s disclosures regarding optional pre-payment of gratuities to avoid potential consumer confusion. Royal Caribbean is a cruise line […]

McLean, VA – October 21, 2026 – As part of its routine, ongoing monitoring program, BBB National Programs’ National Advertising Division determined that Royal Caribbean Group’s voluntarily modified advertising is supported but recommended further changes to the company’s disclosures regarding optional pre-payment of gratuities to avoid potential consumer confusion. Royal Caribbean is a cruise line […]

McLean, VA – October 21, 2026 – As part of its routine, ongoing monitoring program, BBB National Programs’ National Advertising Division recommended that Virgin Cruises Intermediate Limited Inc. modify its Virgin Voyages advertising to clearly and conspicuously disclose service gratuities throughout the checkout process. Virgin Voyages is an adults-only cruise line. At issue for the […]