New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) of BBB National Programs recommended that Royal Oak Enterprises, LLC: Discontinue the claim that Royal Oak Super Size briquets are 50% bigger than Kingsford Original briquets. Modify its advertising to avoid conveying a message […]
Read More >>New York, NY – November 30, 2023 – In a challenge brought by Verizon Communications Inc., the National Advertising Division (NAD) of BBB National Programs determined that Comcast Cable Communications, LLC provided a reasonable basis for its Xfinity home internet claim stating “It’s time for better internet. Switch to Xfinity” in context tied to its […]
Read More >>New York, NY – November 29, 2023 – Through its advertising monitoring program, BBB National Programs’ National Advertising Division (NAD) inquired about social media posts created by Cariuma Central Pte., Ltd. for its Cariuma sneakers, and recommended that Cariuma clearly and conspicuously disclose its material connection to the endorser and publisher of the posts. Three […]
Read More >>
New York, NY – November 28, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that Mint Mobile, LLC discontinue or modify the claim that its Unlimited plan is “now just $15/mo.” The advertising at issue had been challenged by AT&T Services, Inc. before […]
Read More >>
New York, NY – Nov. 27, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that The Coca-Cola Company: Modify the claim “50% more electrolytes vs. the leading sports drink” to state “50% more electrolytes vs. Gatorade Thirst Quencher”; and Modify its video advertising […]
Read More >>
New York, NY – November 22, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that Dr. Squatch, LLC discontinue referring to products that may compete with its Jukebox Soap products as consisting of, containing, or being detergents. However, the NARB panel determined that […]
Read More >>BEEAH, the Middle East’s leading sustainability and digitalisation pioneer, the Saudi Investment Recycling Company (SIRC), a wholly-owned subsidiary of the Saudi Public Investment Fund (PIF); and Al-Maqar Development Company (ALMQR), the investment arm of the Municipality of Madinah, have signed an agreement to establish a limited liability company that will develop and provide integrated waste […]
Read More >>
New York, NY – November 21, 2023 – Through its advertising monitoring program, BBB National Programs’ National Advertising Division (NAD) inquired about Glow Fairy advertising on the Beauty and Style Daily website, which included the claim “2023’s ‘5 Best’ Eye Creams on the Market.” NAD’s inquiry focused on whether the format of the challenged advertising […]
Read More >>
The International Awards Program Recognizes Best Practices in Research, Measurement, Insight, and Analysis November 20, 2023 — NEW YORK CITY, NY — LexisNexis Legal & Professional, a leading provider of content and technology solutions, has been awarded two bronze awards by the International Association of Measurement and Evaluation of Communication (AMEC). Now in its 21st […]
Read More >>
New York, NY – November 16, 2023 – In a Fast-Track SWIFT challenge brought by Dyson, Inc., the National Advertising Division (NAD) of BBB National Programs recommended that SharkNinja Operating, LLC discontinue the claim that its SpeedStyle hair dryer results in “up to 6x less frizz” versus air drying. Fast-Track SWIFT is an expedited process […]
Read More >>