New York, NY – September 22, 2026 – Following a reopened inquiry, BBB National Programs’ National Advertising Division determined that Westinghouse Outdoor Power Equipment provided a reasonable basis for its maximum pressure and flow rate claims for certain electric pressure washers under the conditions tested and recommended that it clearly and conspicuously disclose the specific […]
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New York, NY – September 22, 2026 – Following a reopened inquiry, BBB National Programs’ National Advertising Division determined that Westinghouse Outdoor Power Equipment provided a reasonable basis for its maximum pressure and flow rate claims for certain electric pressure washers under the conditions tested and recommended that it clearly and conspicuously disclose the specific […]
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New York, NY – September 17, 2026 – Following a challenge by Sonova USA Inc., BBB National Programs’ National Advertising Division recommended that Starkey Laboratories, Inc. modify or discontinue certain advertising claims for its Omega AI hearing aid, including certain claims concerning speech intelligibility, spatial awareness, competitive performance, and “better hearing all around,” as well […]
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New York, NY – September 16, 2026 – As part of its monitoring program, BBB National Programs’ National Advertising Division examined Alice Mushrooms, LLC’s support for health claims made for its Zen-X mushroom-containing chocolate products. The National Advertising Division (NAD) recommended that Alice Mushrooms modify its Zen-X claim to make clear that the health benefit […]
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New report shows nearly $3 billion in 2025 court-ordered product liability damages, California’s continued prominence in product litigation, and a landscape of litigation shaped by a small number of massive cases San Jose, CA, September 15, 2026 — LexisNexis® Legal & Professional announced today the release of the Lex Machina® 2026 Product Liability Litigation Report, […]
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New York, NY – September 15, 2026 – Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with the FTC’s Endorsement Guides for future incentivized review programs. Zuru is a New Zealand-based consumer products company that sells products including […]
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New York, NY – September 11, 2026 – In a monitoring inquiry, BBB National Programs’ National Advertising Division recommended that Nucleus Genomics, Inc. modify or discontinue certain express and implied advertising claims for its Nucleus IVF+ service, including claims that Nucleus IVF+ could accurately compare embryos’ disease risks, identify which embryo would grow up tallest […]
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New York, NY – September 10, 2026 – Following a BBB National Programs National Advertising Division Fast-Track SWIFT challenge by Project Applecart LLC, Rational 360, Inc. voluntarily discontinued claims that it has a patent on its Pinpoint Targeting technology. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the National […]
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New York, NY – September 9, 2026 – Following a monitoring inquiry, BBB National Programs’ National Advertising Division will refer Genspark, Inc. to the Federal Trade Commission (FTC) and other appropriate regulatory agencies for review and possible enforcement action for failure to submit a substantive response to the inquiry. As part of its routine, ongoing […]
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New York, NY – September 9, 2026 – Following a monitoring inquiry, BBB National Programs’ National Advertising Division will refer Genspark, Inc. to the Federal Trade Commission (FTC) and other appropriate regulatory agencies for review and possible enforcement action for failure to submit a substantive response to the inquiry. As part of its routine, ongoing […]
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