TORONTO, May 10, 2022 — Michelin and Destination Toronto today revealed an expansion of The MICHELIN Guide, with the announcement of the MICHELIN Guide Toronto, making it the first Canadian destination for the selection.
A new chapter begins in Toronto, which features global eats and charming cafes as well as high-end dining experiences. It’s a city where top chefs want to establish a presence and where emerging chefs nurture their culinary talent – both drawing on locally produced ingredients unique to Ontario.
The inaugural edition of the MICHELIN Guide Toronto will be announced in fall 2022, with a selection of restaurants receiving honors. Inspectors award MICHELIN Stars – One, Two or Three – to unparalleled cuisine. They also bestow Bib Gourmand ratings on restaurants that offer great quality food at good prices, and they award the MICHELIN Green Star to restaurants involved in sustainable gastronomy.
“For the first time in its history, the MICHELIN Guide lands in Canada, and our inspectors are excited to experience the impressive culinary landscape of Toronto,” said Gwendal Poullennec, international director of the MICHELIN Guides. “This first selection for Canada’s largest city, and our first in the country, will represent the local flavors, international inspiration, and distinct creativity that makes Toronto’s dining scene world-class.”
In order to present a full and independent selection in the fall, Michelin inspectors already have begun visiting restaurants in Toronto. They will continue during the next few months. Michelin inspectors are meticulous in maintaining their anonymity. They make dining reservations anonymously and pay for all their meals to ensure they are treated the same as any other customer.
“This is an exciting moment for our city as Toronto will become the first MICHELIN Guide destination in Canada,” said Mayor John Tory. “This further bolsters our reputation as a world destination for food and cuisine. Our diverse city, along with the many renowned chefs who call Toronto home, have helped us get to this point and to be able to showcase all of the wonderful restaurants. A big thank you to everyone who has made this possible: MICHELIN, Destination Toronto, Destination Ontario and Destination Canada. While we await the guide, I encourage Toronto residents to continue supporting and celebrating the revival of Toronto restaurants by dining in locally to sample the diverse culinary offerings our restaurants have to offer.”
“Toronto’s culinary scene is as diverse as the city itself, and the MICHELIN Guide Toronto is the perfect way to celebrate our culinary community,” said Scott Beck, President & CEO of Destination Toronto. “It will be a powerful way to share our culinary capabilities with new audiences from around the world. We’re so proud to partner with Michelin and our destination partners Destination Ontario and Destination Canada, to bring the MICHELIN Guide to Canada for the first time.”
The MICHELIN Guide is constantly observing the evolution of culinary destinations around the world, and the discovery process began in Toronto four years ago. Michelin works with Destination Marketing Organizations, or tourism boards, to promote the travel industry in the respective locations; however, the MICHELIN Guide selections process remains completely independent. While selections remain fully independently determined by Michelin inspectors, Michelin is working with Destination Toronto on marketing and promotion activities only.
The upcoming MICHELIN Guide Toronto selection will follow Michelin’s historical methodology, based on five universal criteria, to ensure each destination’s selection equity: 1) quality products; 2) the mastery of flavors; 3) the mastery of cooking techniques; 4) the personality of the chef in the cuisine; 5) consistency between each visit (each restaurant is inspected several times a year).
The new restaurant selections will join Michelin’s selection of extraordinary hotels in Toronto, curated by Tablet Hotels, the hotel experts at the MICHELIN Guide.
Michelin in Canada
Michelin opened its first North American tire production facilities in Canada in 1971 in Bridgewater and Pictou County, Nova Scotia. It’s now a major contributor to the Canadian economy in the field of sustainable mobility, with activities in the tire sector but also around and beyond tires. The company currently employs around 4,000 people in Canada.
About Michelin North America, Inc.
Michelin, the leading mobility company, is working with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing its clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for its customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing its expertise to new markets, the company is investing in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 22,500 employees and operates 34 production facilities in the United States and Canada. (michelinman.com)
About Destination Toronto
Toronto’s visitor economy is a vital economic engine for the city, generating more than $10 billion in economic activity and supporting 70,000 jobs in 2019. Destination Toronto’s mandate is to reflect the breadth and diversity of Toronto’s people, places and culture to inspire residents and visitors to meet, visit and explore our city. Operating in partnership with the City of Toronto, the Greater Toronto Hotel Association and the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries, Destination Toronto markets and promotes the city to locals and visitors, attracts and supports major meetings and events, and supports local businesses to maximize the opportunities of visitor spending. For more information, please visit DestinationToronto.com.
For more information, contact:
Andrew Festa
Michelin North America – External Communications
andrew.festa@michelin.com
Kathy Motton
Destination Toronto – Senior Communications Manager
kmotton@destinationtoronto.com
