McLean, VA – October 10, 2023 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has brought Etsy Inc.’s website and mobile application into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising.
Etsy is a New York-based e-commerce company known for its online marketplace of vintage and handmade goods, operating through etsy.com and mobile apps. DAAP also reviewed Etsy’s online platforms in 2015.
As part of its ongoing monitoring activity and to ensure ongoing compliance, DAAP revisits companies and their products previously reviewed.
While examining Etsy’s website as well as its mobile application, DAAP identified issues with transparency, enhanced notice, and consumer access to exercise control over data collection for interest-based advertising (IBA). In addition, in the Etsy mobile application, DAAP identified issues violating the first-party cross-app provisions of the DAA Principles Mobile Guidance.
In response to DAAP’s inquiry, Etsy conducted a comprehensive review of its compliance with the DAA Principles to identify areas in its compliance protocols that needed strengthening. After consulting with DAAP on its plan to come into compliance, Etsy committed to completing the following actions:
In its statement, Etsy stated “At Etsy, we care deeply about privacy and strive to be transparent about our practices with our community of buyers and sellers. We appreciate the opportunity to participate in the DAA’s Accountability Program and are pleased with the Program’s recognition that Etsy is compliant with its self-regulatory requirements.”
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the Digital Advertising Accountability Program: The Digital Advertising Accountability Program (DAAP), a division of BBB National Programs, was developed by the Digital Advertising Alliance (DAA) to enforce industry self-regulation principles for data privacy in online and mobile advertising, holding companies accountable to the DAA’s Privacy Principles. DAAP provides guidance to companies looking to comply with industry principles and responds to complaints filed by consumers about online privacy.