National Advertising Division Finds ACCO Brands’ Coronavirus and COVID-19 Elimination Claims Substantiated with Modified Testing Disclosure New York, NY – February 2, 2023 – Following an inquiry by the National Advertising Division (NAD) of BBB National Programs, ACCO Brands USA, LLC modified the disclosure used in connection with a health-related efficacy claim on the […]
Read More >>New York, NY – February 1, 2023 – The National Advertising Division (NAD) of BBB National Programs recommended that Charter Communications, Inc. discontinue or modify the claim that Spectrum is America’s leading internet service provider (ISP). NAD also recommended that Charter discontinue the claim “Advanced WiFi. A better kind of internet” or modify it to […]
Read More >>Roughly one-quarter (27%) of Americans with traditional vehicles will consider EV purchase for next car Affordability (58%) and range anxiety (42%) remain top areas of concern for traditional vehicle owners 5 in 6 (83%) American drivers[1] unsure what type of tire an EV needs, including half (52%) of current EV owners GREENVILLE, S.C., Jan […]
Read More >>New York, NY – January 31, 2023 – In a challenge brought by Kimberly-Clark Corporation, the National Advertising Division (NAD) of BBB National Programs determined that Dyper, Inc. provided a reasonable basis for claims that certain components of its bamboo viscose diapers are biodegradable but recommended that the claim be further qualified to make clear […]
Read More >>New York, NY – January 31, 2023 – Comcast Cable Communications Management, LLC, originally filed a Fast-Track SWIFT challenge against competitor T-Mobile US, Inc.’s claim that it has “customer loyalty 4 x higher than Xfinity” made in a television commercial promoting T-Mobile’s Home Internet service. BBB National Programs National Advertising Division (NAD) determined that the […]
Read More >>McLean, VA – January 26, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company Perfectly Posh, LLC. to the Federal Trade Commission (FTC) and Utah Attorney General for possible enforcement action. The referral comes after a lack of response from Perfectly Posh to a DSSRC inquiry into […]
Read More >>New York, NY – January 23, 2023 – In a challenge brought by Comcast Cable Communications Management, LLC, the National Advertising Division (NAD) of BBB National Programs determined that T-Mobile USA, Inc.’s advertising for T-Mobile Home Internet (T-HINT) provided a reasonable basis for its price lock claim and concluded that other challenged claims did not […]
Read More >>National Advertising Division Recommends Cox Discontinue Implied Superior Reliability Claim for Cox Internet New York, NY – January 19, 2023 – Acting on a challenge by AT&T Services, Inc., the National Advertising Division (NAD) of BBB National Programs recommended that Cox Communications, Inc. discontinue advertising that conveys the implied message that internet from competing […]
Read More >>New York, NY – January 19, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Novartis Pharmaceutical provided a reasonable basis for the claim that its Kisqali breast cancer treatment drug is “The only CDK4/6 inhibitor with statistically significant overall survival proven across 3 phase III trials” when directed to an […]
Read More >>New York, NY – January 12, 2023 – The National Advertising Division (NAD) of BBB National Programs examined a number of challenged health-related claims by RhinoSystems, Inc. and found that the challenged packaging claims and many website claims did not convey virus prevention claims. However, NAD recommended that RhinoSystems discontinue certain other health-related claims that […]
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