Nexis® Newswire Newsroom

New York, NY – May 1, 2025 – Following a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division found that Essor Group, Inc. provided a reasonable basis for claims that its Boka toothpastes are made with Nano-hydroxyapatite (nHA). However, the National Advertising Division (NAD) recommended that Essor discontinue […]

New York, NY – April 30, 2025 – In a Fast-Track SWIFT challenge brought by competitor GuruNanda, LLC, BBB National Programs’ National Advertising Division recommended that Oral Essentials, Inc. discontinue the claim that its Lumineux mouthwash products are “Microbiome Safe.” Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to the […]

New York, NY – April 30, 2025 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Cox Communications, Inc., in connection with its Cox Internet service: Discontinue the claim “Multi Gig Speeds Everywhere” or modify it to accurately reflect the availability of its 2 Gbps tier service. […]

New York, NY – April 29, 2025 – In a Fast-Track SWIFT challenge filed by competitor Airbnb, Inc., BBB National Programs’ National Advertising Division found one Vrbo “host-free” claim on a billboard supported, but recommended other express and implied claims be discontinued or modified to avoid conveying the unsupported message that Airbnb properties always have […]

New York, NY – April 29, 2025 – In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division has found certain express and implied claims made by Reckitt Benckiser LLC supported, including an EPA-approved product label “eliminates odors by killing odor causing bacteria” claim, influencer social media posts, […]

New York, NY – April 29, 2025 – In a challenge brought by T-Mobile US, Inc., BBB National Programs’ National Advertising Division recommended that Dish Network, LLC d/b/a Boost Mobile discontinue or modify certain claims about the breadth of Boost Mobile Network’s 5G coverage, comparative benefits, and claims that its network is “new.” T-Mobile and […]

New York, NY – April 28, 2025 – Following a BBB National Programs’ National Advertising Division inquiry, influencer Brittany Mahomes, represented by 1Up Sports Marketing, voluntarily modified social media post endorsements for Skims Body, Inc. to include material connection disclosures consistent with the Federal Trade Commission’s (FTC) Endorsement Guides. 1Up Sports Marketing represents Brittany Mahomes, […]

New York, NY – April 25, 2025 – A panel of BBB National Programs’ National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has recommended that Olly PBC discontinue or modify six challenged advertising claims concerning its Kids Chillax dietary supplement’s ability to support calm and relaxed moods in children. The […]

New York, NY – April 24, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division determined that certain claims made by VKTRY for its VKTRY Performance Insoles were supported.   However, the National Advertising Division (NAD) recommended that VKTRY discontinue certain superiority and performance claims, as well as certain […]

New York, NY – April 23, 2025 – BBB National Programs’ National Advertising Division has referred Simpler Hair Color Inc. to the Federal Trade Commission (FTC) for review and possible enforcement action. The referral stems from a National Advertising Division (NAD) Fast-Track SWIFT challenge brought by competitor Combe Incorporated for online advertising stating that Simpler […]