New York, NY – March 19, 2025 – In a Fast-Track SWIFT challenge brought by Verizon Communications Inc., BBB National Programs’ National Advertising Division found T-Mobile US, Inc.’s claim that it is the “first and only” U.S. wireless provider to keep consumers connected via satellite-powered text messaging in partnership with Starlink supported. Fast-Track SWIFT is […]
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New York, NY – March 18, 2025 – In a Fast-Track SWIFT challenge filed by competitor Lasko Products, LLC, BBB National Programs’ National Advertising Division recommended that Hesung Innovation Corp./DREO Limited (DREO) discontinue its claims of being the “No. 1 Fan and Heater Brand in the United States.” Fast-Track SWIFT is an expedited process by […]
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New York, NY – March 18, 2025 – BBB National Programs’ Digital Advertising Accountability Program (DAAP) has issued its new Compliance Guidance: How to Ensure Transparency in Political Advertising, to educate advertisers on the requirements for sponsorship transparency for online and mobile app political advertisements. DAAP reviews political ads for non-compliance with the Digital Advertising […]
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New York, NY – March 17, 2025 – Following a challenge from Oral Essentials, Inc. (OEI), BBB National Programs’ National Advertising Division reviewed claims made by GuruNanda LLC for its Premium & Signature Whitening Strips, Pro-Formula Whitening Gel Pen, and Oxyburst Mouthwash regarding their ability to whiten teeth without causing sensitivity or enamel damage. OEI […]
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New York, NY – March 14, 2025 – In a Fast-Track SWIFT challenge brought by competitor Combe Incorporated, BBB National Programs’ National Advertising Division recommended Simpler Hair Color Inc. discontinue claims that its Simpler Hair Color products are rated the “#1” men’s hair color and beard color. Fast-Track SWIFT is an expedited process by the […]
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Lexis+ AI delivers secure generative AI tools that fuel efficiency, effectiveness, and reliable results for the modern Hong Kong lawyer HONG KONG, March 13, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today announced that Hong Kong would be the first in Asia to launch Lexis+ AI, […]
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New York, NY – March 12, 2025 – As part of its marketplace monitoring efforts, BBB National Programs’ National Advertising Division recommended that Breethe discontinue or modify the express claim “3 signs you have anxiety” in connection with its Breethe meditation and wellness app. The National Advertising Division (NAD) determined that references to the signs […]
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New York, NY – March 11, 2025 – A panel of BBB National Programs’ National Advertising Review Board, the appellate advertising body of BBB National Programs, recommended that James Hardie Building Products, Inc. modify or discontinue advertising related to its fiber cement home siding. In the underlying National Advertising Division (NAD) case (#7338), competitor Louisiana-Pacific Corporation […]
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Study examines how Nexis provides organizations with access to reliable information in a timely and efficient manner to inform business decisions New York, NY – March 10, 2025 – LexisNexis® Legal & Professional, a leading global provider of AI- powered analytics and decision tools, today announced the findings of The Total Economic Impact™ (TEI) of Nexis® by LexisNexis […]
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New York, NY – March 6, 2025 – In a challenge brought by competitor Earth Breeze Inc., BBB National Programs’ National Advertising Division recommended that Clean People LLC discontinue certain “Made in USA” claims and an implied cleaning superiority claim for its Clean People Laundry Detergent Sheets. Clean People also voluntarily discontinued certain environmental, “Made […]
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