New York, NY – August 15, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor Dyson, Inc., Vesync Co., Ltd. voluntarily discontinued certain claims for its HEPA air purifiers. Dyson challenged claims that Vesync’s Levoit EverestAir Smart True HEPA, Core 300, and Core 300S True HEPA air purifiers and […]
Read More >>New York, NY – August 15, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that the Mohawk Industries Inc.’s “Authentic imprint of Hardwood” claim for its RevWood laminate flooring product line was not misleading. However, NAD recommended that Mohawk discontinue the claims: “Wood Without Compromise” “The Perfect Wood for Your Home” […]
Read More >>New York, NY – August 10, 2023 – The National Advertising Division (NAD) of BBB National Programs recommended that The Coca-Cola Company modify or discontinue claims for its Powerade sports drink stating: “50% more electrolytes* vs the leading sports drink” “50% more electrolytes vs. Gatorade Thirst Quencher” The claims at issue, which appear on Powerade […]
Read More >>New York, NY – August 9, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, has referred advertising claims made by Comcast Cable Communications Management, LLC to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations to modify […]
Read More >>New York, NY – August 8, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that SharkNinja Operating, LLC modify or discontinue certain advertising claims for its Shark Stratos Powered Lift-Away upright vacuum. The claims relate to its “superior hair pick-up ability and odor […]
Read More >>LexisNexis announces today the acquisition of Case Law Analytics, a French legaltech company specializing in the modeling of legal risk using artificial intelligence. Paris, August 3, 2023 – Created in 2017, Case Law Analytics has developed a legal risk assessment solution based on a rigorous analysis of legal texts and the use of artificial intelligence […]
Read More >>New York, NY – August 3, 2023 – In a challenge brought by Bemis Manufacturing Company, the National Advertising Division (NAD) of BBB National Programs determined that additional clarifying language was necessary to qualify claims made by Ginsey Industries, Inc. regarding the antimicrobial protections provided by its Clorox Antimicrobial line of toilet seats. Ginsey is […]
Read More >>New York, NY – August 2, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC’s “50-calorie” claim for Dannon Light & Fit Zero Sugar products is substantiated. The claim at issue, which appears on product packaging, was challenged by competitor Chobani, LLC. Chobani and Dannon produce the only […]
Read More >>Fully integrated solutions create seamless, efficient workflows and deliver world-class, secure, AI-powered legal data, content and tools attorneys can trust NEW YORK, August 2, 2023 – LexisNexis® Legal & Professional, a leading global provider of information and analytics, today announced the integration of AI-powered solutions with Microsoft 365. Both companies are also working on solutions […]
Read More >>McLean, VA – July 31, 2023 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), brought Sharethrough, a Montreal-based advertising exchange, into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising. Sharethrough connects marketing campaigns, journalists, and content creators with supply-side advertising platforms in a variety of […]
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