In National Advertising Division Challenge Chomps Discontinues Environmental Benefit Claims; Certain Sourcing Claims for Chomps Meat Sticks Found Supported
New York, NY – February 4, 2025 – In a challenge brought by competitor Link Snacks, Inc., BBB National Programs’ National Advertising Division determined that We Are The Chompions, LLC (Chomps) substantiated certain sourcing claims for its Chomps Meat Sticks that its beef and venison meat sticks are from farms in Australia and New Zealand.
During the proceeding, Chomps voluntarily agreed to permanently discontinue all the challenged environmental benefit claims, including claims that its products are “carbon neutral,” and “sustainable.” Chomps also voluntarily agreed to modify its sourcing claim to acknowledge that most (approximately 90%) of its beef is sourced from Australia.
Therefore, the National Advertising Division (NAD) did not review the discontinued claims on their merits and will treat the claims, for compliance purposes, as though NAD recommended they be discontinued.
Link Snacks and Chomps manufacture competing meat stick products.
After reviewing evidence submitted by Chomps in support of the remaining sourcing claims, NAD determined that Chomps substantiated the claims “[Chomps’ founders] have spent time in Australia, where most of our beef is sourced, and have seen the practices” and “Our 100% grass-fed and finished venison is sourced from the scenic farms of Silver Fern in New Zealand.”
In its advertiser statement, Chomps agreed to comply with NAD’s recommendations.
All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. This press release shall not be used for advertising or promotional purposes.
About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
