GREENVILLE, S.C., October 16, 2025 – Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in the United States.
TreadEye is an industry-leading tread depth assessment tool that helps fleets maximize their tire investment—because every 32nd of an inch counts. The system accurately and consistently collects 1,200 measurement points, providing precise insights into tread wear and casing condition.
“TreadEye is a game-changer for our retread operations and for the fleets we serve,” said Nate Kirian, Vice President of Sales and Distribution, Commercial Business Lines for Michelin North America, Inc. “It’s a powerful example of how Michelin continues to innovate in ways that directly benefit our customers.”
Key benefits of TreadEye include identification of pull points by fleet location; maximization of rubber on the road by avoiding early pulls; helps in prevention of casing damage, helps reduce DOT violations, and downtime from late pulls; and improved efficiency in the tire removal process, directly impacting a fleet’s bottom line.
Learn more about Michelin Retread Technologies: business.michelinman.com/retreads.
About Michelin North America, Inc.
Michelin is a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and to a more sustainable world. Drawing on its deep knowledge in polymer composites, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare. The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.
Headquartered in Greenville, S.C., Michelin North America, Inc. has approximately 23,500 employees and operates 36 production facilities in the United States (michelinman.com) and Canada (michelin.ca).
For more information, contact:
Michelin North America
Public.relations@michelin.com
www.michelinmedia.com
Name: Lauren McClure
Email: lauren.mcclure@michelin.com
Job Title: Michelin Public Relations Manager
