New York, NY – March 20, 2025 – As part of its marketplace monitoring program, BBB National Programs’ National Advertising Division investigated claims made by The DRIPBaR in online and social media advertising regarding the benefits and efficacy of its Alpha Lipoic Acid (ALA) IV drip treatments.
The National Advertising Division (NAD) examined whether advertising for ALA drips conveyed the message that ALA drips can help, treat, or mitigate the progression of serious diseases, including cancer, Alzheimer’s, and chronic liver disease.
During the inquiry, DRIPBar informed NAD that it had permanently discontinued all the challenged claims. The voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended they be discontinued.
In its advertiser statement, DRIPBaR stated it “thanks the NAD for the education it has provided and for its attention to this matter.”
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About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.
About the National Advertising Division: The National Advertising Division of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.
Name: Jennie Rosenberg
Email: jrosenberg@bbbnp.org
Job Title: Media Relations
