Direct Selling Self-Regulatory Council Refers ViSalus Claims to the FTC and California State Attorney General for Possible Enforcement Action

Dec 22, 2022 9:00 AM ET

McLean, VA – December 22, 2022The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs has referred direct selling company ViSalus, Inc. to the Federal Trade Commission (FTC) and California Office of the Attorney General for possible enforcement action. The referral comes after a lack of response from ViSalus to a DSSRC inquiry into aggressive earnings and health-related product performance claims made on social media by both ViSalus and its salesforce members.

DSSRC is an independent national advertising self-regulation program that monitors advertising and marketing claims in the direct selling industry. ViSalus is a multilevel marketing company that markets weight management nutritional products, dietary supplements, and energy drinks.

At issue are product performance claims indicating that ViSalus products can treat or provide relief for serious health-related conditions including diabetes, fibromyalgia, cancer, arthritis, and migraine headaches. The inquiry also included concerns regarding earnings claims conveying the message that participants in the ViSalus business opportunity can expect to earn significant or career-level income.

After multiple attempts via mail and phone, ViSalus has failed to respond to DSSRC’s inquiry and, pursuant to DSSRC Policies and Procedures, has now been referred to the FTC and the California Office of the Attorney General for possible enforcement action.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of DSSRC decisions, visit the DSSRC Cases and Closures webpage.


About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit


About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace.



Abby Hills, Director of Communications
BBB National Programs
703.247.9330 /