New York, NY – December 22, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge brought by competitor AT&T Services, Inc., Charter Communications, Inc., d/b/a Spectrum, voluntarily discontinued certain comparative speed and reliability claims for its Spectrum Mobile services vs. AT&T Wireless.
AT&T Services challenged claims made in three television commercials that:
In response to the challenge, Charter informed NAD that it had permanently discontinued the express “leading mobile service provider” claim and “most reliable mobile service” claim for independent business reasons. Charter also informed NAD that it would permanently discontinue the remaining comparative speed and reliability claims in the way they were alleged to be conveyed. Therefore, NAD did not review the claims on their merits.
In its advertiser statement, Charter stated that “Spectrum is proud of the unique combination of performance and value that it offers wireless customers throughout the nation and thanks NAD for its attention to this matter.”
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About the National Advertising Division: The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.